Digital Marketing Specialist Contract Job Trends

Digital Marketing Specialist
UK

The median Digital Marketing Specialist daily rate in the UK is £208, according to job vacancies posted in the 6 months leading up to 30 September 2026.

The table below compares current contractor rates and summary statistics with the previous two years.

6 months to
30 Sep 2026
Same period 2025 Same period 2024
Rank 681 551 565
Rank change year-on-year -130 +14 -
Contract jobs requiring a Digital Marketing Specialist 2 2 2
As % of all contract jobs in the UK 0.004% 0.006% 0.005%
As % of the Job Titles category 0.004% 0.007% 0.006%
Number of daily rates quoted 2 0 2
10th Percentile £192 - -
25th Percentile £194 - £225
Median daily rate (50th Percentile) £208 - £250
75th Percentile £224 - £275
90th Percentile £228 - -
UK excluding London median daily rate £205 - £250
Number of hourly rates quoted 0 2 0
Median hourly rate - £27.33 -
UK excluding London median hourly rate - £26.50 -

All Contract IT Job Roles
UK

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK with a recognized job title 50,615 29,871 34,958
% of contract IT jobs with a recognized job title 92.21% 90.97% 92.96%
Number of daily rates quoted 29,878 18,887 21,169
10th Percentile £325 £275 £300
25th Percentile £425 £400 £413
Median daily rate (50th Percentile) £525 £500 £525
Median % change year-on-year +5.00% -4.76% -0.94%
75th Percentile £630 £623 £638
90th Percentile £733 £725 £749
UK excluding London median daily rate £500 £475 £500
% change year-on-year +5.26% -5.00% -
Number of hourly rates quoted 3,942 1,601 1,551
10th Percentile £14.50 £13.75 £14.85
25th Percentile £20.00 £17.30 £20.88
Median hourly rate £41.71 £25.15 £43.00
Median % change year-on-year +65.84% -41.51% -3.37%
75th Percentile £67.50 £51.25 £65.00
90th Percentile £78.75 £68.55 £75.00
UK excluding London median hourly rate £41.74 £25.08 £43.00
% change year-on-year +66.44% -41.69% -2.16%

Digital Marketing Specialist
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings featuring 'Digital Marketing Specialist' in the job title relative to all contract IT jobs advertised.

Digital Marketing Specialist job vacancy trend in the UK

Digital Marketing Specialist
Daily Rate Trend

Contractor daily rate distribution trend for Digital Marketing Specialist job vacancies in the UK.

Contractor daily rate distribution trend for Digital Marketing Specialist job vacancies in the UK

Digital Marketing Specialist
Hourly Rate Trend

Contractor hourly rate distribution trend for Digital Marketing Specialist job vacancies in the UK.

Contractor hourly rate distribution trend for Digital Marketing Specialist job vacancies in the UK

Digital Marketing Specialist
Top 4 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing Specialist within the UK over the 6 months to 30 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -124 2 £208 - 8
South East -59 1 £205 - 1
London -84 1 £210 - 2
UK excluding London -101 1 £205 - 8

Digital Marketing Specialist Skill Set
Top 11 Co-Occurring Skills & Capabilities

For the 6 months to 30 September 2026, Digital Marketing Specialist contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads featuring Digital Marketing Specialist in the job title.

1 2 (100.00%) Digital Marketing
2 1 (50.00%) AI
2 1 (50.00%) Campaign Management
2 1 (50.00%) CRM
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Data Analysis
2 1 (50.00%) Generative AI
2 1 (50.00%) Outbound Marketing
2 1 (50.00%) Performance Metrics
2 1 (50.00%) Push Notifications
2 1 (50.00%) Stakeholder Management

Digital Marketing Specialist Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

General
1 2 (100.00%) Marketing
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Automotive
2 1 (50.00%) Dutch Language
2 1 (50.00%) Polish Language
2 1 (50.00%) Social Skills
2 1 (50.00%) Swedish Language
Miscellaneous
1 1 (50.00%) Analytical Mindset
1 1 (50.00%) Social Media
1 1 (50.00%) Video on Demand
Processes & Methodologies
1 2 (100.00%) Digital Marketing
2 1 (50.00%) AI
2 1 (50.00%) Campaign Management
2 1 (50.00%) CRM
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Data Analysis
2 1 (50.00%) Generative AI
2 1 (50.00%) Outbound Marketing
2 1 (50.00%) Performance Metrics
2 1 (50.00%) Push Notifications
2 1 (50.00%) Stakeholder Management