Digital Marketing Specialist Contracts

Digital Marketing Specialist
UK

The median Digital Marketing Specialist daily rate in the UK is £300, according to job vacancies posted in the 6 months leading up to 3 May 2025.

The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
3 May 2025
Same period 2024 Same period 2023
Rank 524 581 702
Rank change year-on-year +57 +121 -
Contract jobs requiring a Digital Marketing Specialist 2 2 3
As % of all contract jobs advertised in the UK 0.007% 0.005% 0.005%
As % of the Job Titles category 0.007% 0.005% 0.005%
Number of daily rates quoted 1 2 3
10th Percentile - - -
25th Percentile £250 £225 £213
Median daily rate (50th Percentile) £300 £250 £225
Median % change year-on-year +20.00% +11.11% -
75th Percentile £350 £275 £344
90th Percentile - - £408
UK excluding London median daily rate - £250 £225
% change year-on-year - +11.11% -
Number of hourly rates quoted 1 0 0
10th Percentile - - -
25th Percentile £27.39 - -
Median hourly rate £28.15 - -
75th Percentile £28.91 - -
90th Percentile - - -
UK excluding London median hourly rate - - -

All Contract IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK with a recognized job title 27,094 40,274 56,187
% of contract IT jobs with a recognized job title 92.46% 92.76% 94.62%
Number of daily rates quoted 17,701 26,219 39,262
10th Percentile £300 £276 £313
25th Percentile £406 £409 £425
Median daily rate (50th Percentile) £515 £525 £540
Median % change year-on-year -1.90% -2.78% +2.86%
75th Percentile £625 £638 £650
90th Percentile £738 £750 £750
UK excluding London median daily rate £475 £490 £500
% change year-on-year -3.06% -2.00% +5.26%
Number of hourly rates quoted 1,044 2,672 1,567
10th Percentile £14.15 £12.86 £14.28
25th Percentile £18.50 £16.30 £19.38
Median hourly rate £28.88 £36.42 £45.00
Median % change year-on-year -20.71% -19.07% +94.45%
75th Percentile £62.50 £61.25 £65.75
90th Percentile £75.00 £72.50 £75.75
UK excluding London median hourly rate £28.00 £39.55 £42.50
% change year-on-year -29.22% -6.94% +117.95%

Digital Marketing Specialist
Job Vacancy Trend

Job postings that featured Digital Marketing Specialist in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing Specialist in the UK

Digital Marketing Specialist
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Digital Marketing Specialist.

Daily rate trend for Digital Marketing Specialist in the UK

Digital Marketing Specialist
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Digital Marketing Specialist.

Hourly rate trend for Digital Marketing Specialist in the UK

Digital Marketing Specialist
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing Specialist within the UK over the 6 months to 3 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +68 2 £300 +20.00% 4
London +46 2 £300 +20.00% 1

Digital Marketing Specialist Skill Set
Top 23 Co-occurring Skills and Capabilities

For the 6 months to 3 May 2025, Digital Marketing Specialist contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Digital Marketing Specialist in the job title.

1 2 (100.00%) Digital Marketing
1 2 (100.00%) Marketing
1 2 (100.00%) Analytical Skills
2 1 (50.00%) API Development
2 1 (50.00%) Degree
2 1 (50.00%) Programmatic Advertising
2 1 (50.00%) Ad Operations
2 1 (50.00%) Proactive Monitoring
2 1 (50.00%) Decision-Making
2 1 (50.00%) Problem-Solving
2 1 (50.00%) Data-Driven Decision Making
2 1 (50.00%) Inclusion and Diversity
2 1 (50.00%) FMCG
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Trend Analysis
2 1 (50.00%) Campaign Management
2 1 (50.00%) User Experience
2 1 (50.00%) Microsoft Excel
2 1 (50.00%) Salesforce
2 1 (50.00%) Workflow
2 1 (50.00%) Advertising
2 1 (50.00%) Data Analysis
2 1 (50.00%) Artificial Intelligence

Digital Marketing Specialist Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (50.00%) Microsoft Excel
General
1 2 (100.00%) Analytical Skills
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
2 1 (50.00%) Inclusion and Diversity
Miscellaneous
1 1 (50.00%) FMCG
Processes & Methodologies
1 2 (100.00%) Digital Marketing
2 1 (50.00%) Ad Operations
2 1 (50.00%) API Development
2 1 (50.00%) Artificial Intelligence
2 1 (50.00%) Campaign Management
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Data Analysis
2 1 (50.00%) Data-Driven Decision Making
2 1 (50.00%) Decision-Making
2 1 (50.00%) Proactive Monitoring
2 1 (50.00%) Problem-Solving
2 1 (50.00%) Programmatic Advertising
2 1 (50.00%) Trend Analysis
2 1 (50.00%) User Experience
2 1 (50.00%) Workflow
Qualifications
1 1 (50.00%) Degree
Vendors
1 1 (50.00%) Salesforce