The median annual salary for a Digital Marketing Specialist was £37,500 in advertised job vacancies during the 3 months to 22 June 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Marketing Specialist
UK
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 870 942 980
Rank change year-on-year +72 +38  
Permanent jobs requiring a Digital Marketing Specialist 4 5 8
As % of all permanent IT jobs advertised in the UK 0.005% 0.005% 0.007%
As % of the Job Titles category 0.005% 0.005% 0.007%
Number of salaries quoted 4 5 4
Median salary £37,500 £29,500 £21,000
Median salary % change year-on-year +27.11% +40.47%  
UK excluding London median salary - £29,500 £21,000
% change year-on-year - +40.47%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 85218 95218 107157
As % of all permanent IT job vacancies advertised in the UK 95.94% 96.54% 96.61%
Number of salaries quoted 69700 80264 88299
Median salary £46,000 £47,000 £45,000
Median salary % change year-on-year -2.12% +4.44%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £73,000 £70,000 £71,500
UK excluding London median salary £42,500 £41,000 £40,000
% change year-on-year +3.65% +2.50%  

Digital Marketing Specialist
Job Vacancy Trend

The job posting trend of jobs advertised that featured Digital Marketing Specialist in the job title.

Job vacancy trend for Digital Marketing Specialist in the UK

Digital Marketing Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing Specialist.

Salary trend for Digital Marketing Specialist in the UK

Digital Marketing Specialist
Top 2 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Specialist within the UK over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +51 4 £37,500 +27.11% 2
London +36 4 £37,500 -2.59% 1

Digital Marketing Specialist Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 22 June 2017, Digital Marketing Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Digital Marketing Specialist in the job title.

1 6 (100.00%) Marketing
1 6 (100.00%) Digital Marketing
2 5 (83.33%) AdWords
2 5 (83.33%) Google Analytics
2 5 (83.33%) Google
2 5 (83.33%) Pay per click
2 5 (83.33%) Analytics
2 5 (83.33%) SEO
3 4 (66.67%) Finance
3 4 (66.67%) Search Engine Marketing
3 4 (66.67%) Social Media
4 3 (50.00%) Manufacturing
4 3 (50.00%) Programme Management
4 3 (50.00%) SAP Oil and Gas
4 3 (50.00%) Business Intelligence
4 3 (50.00%) SAP
4 3 (50.00%) Electronics
4 3 (50.00%) Telecoms
5 2 (33.33%) Marketing Strategy
6 1 (16.67%) HubSpot
6 1 (16.67%) Analytical Skills
6 1 (16.67%) Performance Metrics
6 1 (16.67%) Web Development
6 1 (16.67%) Degree
6 1 (16.67%) Performance Management
6 1 (16.67%) Mason
6 1 (16.67%) Online Marketing
6 1 (16.67%) SaaS
6 1 (16.67%) CRM
6 1 (16.67%) B2C

Digital Marketing Specialist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
Business Applications
1 3 (50.00%) SAP Oil and Gas
Cloud Services
1 5 (83.33%) AdWords
1 5 (83.33%) Google Analytics
2 1 (16.67%) SaaS
General
1 6 (100.00%) Marketing
2 4 (66.67%) Finance
3 3 (50.00%) Electronics
3 3 (50.00%) Manufacturing
3 3 (50.00%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (16.67%) HTML
1 1 (16.67%) Mason
Miscellaneous
1 4 (66.67%) Social Media
2 1 (16.67%) Analytical Skills
Processes & Methodologies
1 6 (100.00%) Digital Marketing
2 5 (83.33%) Analytics
2 5 (83.33%) Pay per click
2 5 (83.33%) SEO
3 4 (66.67%) Search Engine Marketing
4 3 (50.00%) Business Intelligence
4 3 (50.00%) Programme Management
5 2 (33.33%) Marketing Strategy
6 1 (16.67%) B2C
6 1 (16.67%) Content Management
6 1 (16.67%) CRM
6 1 (16.67%) Customer Acquisition
6 1 (16.67%) Lead Generation
6 1 (16.67%) Marketing Automation
6 1 (16.67%) Online Marketing
6 1 (16.67%) Performance Management
6 1 (16.67%) Performance Metrics
6 1 (16.67%) Risk Management
6 1 (16.67%) Web Design
6 1 (16.67%) Web Development
Qualifications
1 1 (16.67%) Degree
Vendors
1 5 (83.33%) Google
2 3 (50.00%) SAP
3 1 (16.67%) HubSpot
3 1 (16.67%) Salesforce.com
London
Searchability
Salary: £40000 per annum
Posted: 3 days ago
Stratford-Upon-Avon, Warwickshire
Searchability
Salary: £20000 - £27000 per annum
Posted: 6 days ago