The median annual salary for a Digital Marketing Specialist was £50,000 in advertised job vacancies during the 3 months to 30 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Marketing Specialist
UK
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 850 944 967
Rank change year-on-year +94 +23  
Permanent jobs requiring a Digital Marketing Specialist 2 6 2
As % of all permanent IT jobs advertised in the UK 0.002% 0.006% 0.002%
As % of the Job Titles category 0.002% 0.006% 0.002%
Number of salaries quoted 2 6 1
Median salary £50,000 £37,500 £40,000
Median salary % change year-on-year +33.33% -6.25%  
UK excluding London median salary £45,000 £33,750 -
% change year-on-year +33.33% -  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 82331 100795 104032
As % of all permanent IT job vacancies advertised in the UK 96.29% 96.38% 96.64%
Number of salaries quoted 68376 84445 84981
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £41,995 £41,500 £40,000
% change year-on-year +1.19% +3.75%  

Digital Marketing Specialist
Job Vacancy Trend

The job posting trend of jobs advertised that featured Digital Marketing Specialist in the job title.

Job vacancy trend for Digital Marketing Specialist in the UK

Digital Marketing Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing Specialist.

Salary trend for Digital Marketing Specialist in the UK

Digital Marketing Specialist
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Specialist within the UK over the 3 months to 30 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +72 2 £50,000 +33.33% 4
London +63 1 £55,000 +0.91% 1
South East +59 1 £45,000 +28.57% 1
Buckinghamshire +18 1 £45,000 +28.57% 1
Kingston Upon Thames - 1 £55,000 -

Digital Marketing Specialist Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 30 March 2017, Digital Marketing Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Digital Marketing Specialist in the job title.

1 4 (100.00%) Marketing
1 4 (100.00%) Digital Marketing
2 3 (75.00%) Google Analytics
2 3 (75.00%) Marketing Strategy
2 3 (75.00%) Analytics
2 3 (75.00%) Google
2 3 (75.00%) Pay per click
2 3 (75.00%) SEO
3 2 (50.00%) Finance
3 2 (50.00%) CMS
3 2 (50.00%) Web Design
3 2 (50.00%) Content Management
3 2 (50.00%) HTML
3 2 (50.00%) B2C
3 2 (50.00%) Web Development
3 2 (50.00%) Degree
3 2 (50.00%) Performance Management
3 2 (50.00%) Analytical Skills
3 2 (50.00%) Performance Metrics
3 2 (50.00%) AdWords
3 2 (50.00%) Risk Management
4 1 (25.00%) Affiliate Marketing
4 1 (25.00%) Lead Generation
4 1 (25.00%) Brand Awareness
4 1 (25.00%) Marketing Automation
4 1 (25.00%) HubSpot
4 1 (25.00%) Display Advertising
4 1 (25.00%) Mason
4 1 (25.00%) Online Marketing
4 1 (25.00%) SaaS

Digital Marketing Specialist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (50.00%) CMS
Cloud Services
1 3 (75.00%) Google Analytics
2 2 (50.00%) AdWords
3 1 (25.00%) SaaS
General
1 4 (100.00%) Marketing
2 2 (50.00%) Finance
3 1 (25.00%) Advertising
3 1 (25.00%) Brand Awareness
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
2 1 (25.00%) Mason
Miscellaneous
1 2 (50.00%) Analytical Skills
Processes & Methodologies
1 4 (100.00%) Digital Marketing
2 3 (75.00%) Analytics
2 3 (75.00%) Marketing Strategy
2 3 (75.00%) Pay per click
2 3 (75.00%) SEO
3 2 (50.00%) B2C
3 2 (50.00%) Content Management
3 2 (50.00%) Performance Management
3 2 (50.00%) Performance Metrics
3 2 (50.00%) Risk Management
3 2 (50.00%) Web Design
3 2 (50.00%) Web Development
4 1 (25.00%) Affiliate Marketing
4 1 (25.00%) CRM
4 1 (25.00%) Display Advertising
4 1 (25.00%) E-Commerce
4 1 (25.00%) Lead Generation
4 1 (25.00%) Marketing Automation
4 1 (25.00%) Online Marketing
Qualifications
1 2 (50.00%) Degree
Vendors
1 3 (75.00%) Google
2 1 (25.00%) HubSpot
2 1 (25.00%) Salesforce.com
Buckinghamshire
Martin & Conley
Salary: £30000 - £35000 per annum + 5% bonus + benefits
Posted: Yesterday
Nottingham, Nottinghamshire
Searchability
Salary: £20000 - £25000 per annum + Training Budget, Pension
Posted: 3 days ago
London
Mason Frank International
Posted: 9 days ago
Ipswich
Bluetown Online LTD
Salary: £28000 - £34000 per annum
Posted: 13 days ago