Online Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 6 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
6 May 2024
Same period 2023 Same period 2022
Rank 892 951 1159
Rank change year-on-year +59 +208 -282
Permanent jobs citing Online Marketing 18 28 78
As % of all permanent jobs advertised in the UK 0.018% 0.027% 0.050%
As % of the Processes & Methodologies category 0.021% 0.028% 0.052%
Number of salaries quoted 17 17 33
10th Percentile £31,250 £33,650 £24,000
25th Percentile £35,000 £45,000 £24,250
Median annual salary (50th Percentile) £41,234 £50,000 £32,500
Median % change year-on-year -17.53% +53.85% -13.33%
75th Percentile £57,500 £52,500 £41,000
90th Percentile £70,500 £59,750 £55,000
UK excluding London median annual salary £41,234 £56,250 £30,000
% change year-on-year -26.70% +87.50% -20.00%

All Process and Methodology Skills
UK

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,862 98,882 150,503
As % of all permanent jobs advertised in the UK 85.90% 95.62% 95.62%
Number of salaries quoted 59,922 58,137 83,321
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,500 £60,000
Median % change year-on-year -10.57% +2.50% +9.09%
75th Percentile £72,500 £81,251 £80,000
90th Percentile £92,500 £100,000 £96,251
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Online Marketing
Job Vacancy Trend

Job postings citing Online Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Online Marketing in the UK

Online Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Online Marketing.

Salary trend for Online Marketing in the UK

Online Marketing
Salary Histogram

Salary distribution for jobs citing Online Marketing over the 6 months to 6 May 2024.

Salary histogram for Online Marketing in the UK

Online Marketing
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the UK over the 6 months to 6 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +93 18 £41,234 -17.53% 40
UK excluding London -10 11 £41,234 -26.70% 22
Work from Home +73 10 £41,234 -17.53% 18
London +116 7 £43,750 -12.50% 22
East of England +17 4 £39,500 -31.30% 3
North of England - 4 £41,234 - 7
North West - 4 £41,234 - 5
South East +15 3 £65,000 +62.50% 9

Online Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (27.78%) CMS
2 4 (22.22%) Microsoft Exchange
3 1 (5.56%) Adobe Experience Manager
3 1 (5.56%) EPiServer
3 1 (5.56%) Headless CMS
Applications
1 2 (11.11%) Photoshop
2 1 (5.56%) Adobe Premiere
2 1 (5.56%) InDesign
2 1 (5.56%) InVision
2 1 (5.56%) Microsoft Office
2 1 (5.56%) Microsoft PowerPoint
Business Applications
1 4 (22.22%) Dynamics CRM
2 1 (5.56%) Magento
2 1 (5.56%) Sprinklr
Cloud Services
1 4 (22.22%) SaaS
2 2 (11.11%) Google Analytics
2 2 (11.11%) Power Platform
3 1 (5.56%) Figma
Database & Business Intelligence
1 3 (16.67%) Tableau
2 2 (11.11%) MySQL
2 2 (11.11%) Power BI
3 1 (5.56%) Mixpanel
General
1 18 (100.00%) Marketing
2 3 (16.67%) Social Skills
3 2 (11.11%) Analytical Skills
3 2 (11.11%) Billing
4 1 (5.56%) Advertising
4 1 (5.56%) Brand Awareness
4 1 (5.56%) Finance
4 1 (5.56%) Inclusion and Diversity
4 1 (5.56%) Organisational Skills
4 1 (5.56%) Presentation Skills
4 1 (5.56%) Publishing
Job Titles
1 4 (22.22%) CRM Manager
2 3 (16.67%) Analyst
2 3 (16.67%) Business Development Executive
2 3 (16.67%) Senior
3 2 (11.11%) Data Analyst
3 2 (11.11%) Digital Project Manager
3 2 (11.11%) Project Manager
3 2 (11.11%) Senior Analyst
3 2 (11.11%) Senior Data Analyst
3 2 (11.11%) Web Manager
3 2 (11.11%) Website Manager
4 1 (5.56%) Architect
4 1 (5.56%) Consultant
4 1 (5.56%) Digital Analyst
4 1 (5.56%) Head of Digital
4 1 (5.56%) Head of Digital Marketing
4 1 (5.56%) Head of Marketing
4 1 (5.56%) Senior Manager
4 1 (5.56%) Social Media Manager
4 1 (5.56%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 5 (27.78%) CSS
1 5 (27.78%) HTML
2 1 (5.56%) Apache Felix
2 1 (5.56%) Apache Sling
2 1 (5.56%) HTML5
2 1 (5.56%) J2EE
2 1 (5.56%) MACH
2 1 (5.56%) OSGi
2 1 (5.56%) RESTful
2 1 (5.56%) Web Services
2 1 (5.56%) XML
Miscellaneous
1 4 (22.22%) Management Information System
2 3 (16.67%) Onboarding
2 3 (16.67%) Social Media
3 2 (11.11%) Digital Media
3 2 (11.11%) PMI
4 1 (5.56%) Blog
4 1 (5.56%) Client/Server
4 1 (5.56%) Distributed Systems
4 1 (5.56%) Enterprise Software
4 1 (5.56%) Marketing Technology
4 1 (5.56%) Self-Motivation
Processes & Methodologies
1 9 (50.00%) B2B
2 7 (38.89%) User Experience
3 6 (33.33%) Analytics
3 6 (33.33%) Customer Service
3 6 (33.33%) Digital Marketing
3 6 (33.33%) Problem-Solving
4 5 (27.78%) Agile
4 5 (27.78%) CRM
4 5 (27.78%) Data Protection
5 4 (22.22%) B2B Marketing
5 4 (22.22%) Budgeting and Forecasting
5 4 (22.22%) Business Process Mapping
5 4 (22.22%) Commercialisation
5 4 (22.22%) Culture Change
6 3 (16.67%) B2B Sales
6 3 (16.67%) Client Onboarding
6 3 (16.67%) Decision-Making
6 3 (16.67%) E-Commerce
6 3 (16.67%) Marketing Automation
6 3 (16.67%) Project Management
Programming Languages
1 2 (11.11%) JavaScript
1 2 (11.11%) Python
1 2 (11.11%) R
2 1 (5.56%) Java
Qualifications
1 2 (11.11%) PMI Certification
2 1 (5.56%) Degree
Quality Assurance & Compliance
1 2 (11.11%) QA
Vendors
1 5 (27.78%) Salesforce
2 4 (22.22%) Google
3 2 (11.11%) Adobe
4 1 (5.56%) Marketo
4 1 (5.56%) Maxymiser
4 1 (5.56%) Microsoft
4 1 (5.56%) Optimizely
4 1 (5.56%) Pardot
4 1 (5.56%) Qubit