Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 916 976 871
Rank change year-on-year +60 -105 -248
Permanent jobs citing Online Marketing 269 250 450
As % of all permanent IT jobs advertised in the UK 0.15% 0.13% 0.21%
As % of the Processes & Methodologies category 0.17% 0.15% 0.23%
Number of salaries quoted 208 204 350
UK median annual salary £37,500 £40,000 £35,000
Median salary % change year-on-year -6.25% +14.29% -9.09%
10th Percentile £20,850 £27,075 £21,500
90th Percentile £65,000 £63,375 £61,375
UK excluding London median annual salary £30,000 £34,000 £35,000
% change year-on-year -11.76% -2.86% +16.67%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 162377 170041 191608
As % of all permanent IT jobs advertised in the UK 89.91% 89.40% 88.80%
Number of salaries quoted 128248 141329 157803
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Online Marketing
Job Vacancy Trend

Job postings citing Online Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Online Marketing in the UK

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing.

Salary trend for Online Marketing in the UK

Online Marketing
Salary Histogram

The salary distribution of IT jobs citing Online Marketing over the 6 months to 22 November 2017.

Salary histogram for Online Marketing in the UK

Online Marketing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +20 251 £37,500 -8.54% 24
UK excluding London +64 139 £30,000 -11.76% 17
London -13 120 £45,000 -5.26% 7
South East +47 50 £27,500 -15.38% 5
Midlands +42 32 £37,500 - 4
North of England -6 29 £30,000 -7.69% 7
East Midlands +53 18 £37,500 - 2
West Midlands +4 17 £37,500 -37.50% 2
North West -10 16 £32,500 +18.18% 2
East of England +16 12 £31,500 -21.25%
Yorkshire +10 10 £30,000 -11.76% 3
South West +9 7 £27,500 -21.43% 1
Scotland - 5 £50,000 -
Wales +16 4 £45,000 +100.00%
North East +9 4 £18,000 -37.39% 2

For the 6 months to 22 November 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Online Marketing.

1 269 (100.00%) Marketing
2 96 (35.69%) SEO
3 90 (33.46%) Social Media
4 83 (30.86%) Analytics
5 77 (28.62%) Google
6 68 (25.28%) E-Commerce
7 65 (24.16%) Digital Marketing
8 61 (22.68%) JavaScript
9 60 (22.30%) Agile Software Development
10 57 (21.19%) HTML
11 54 (20.07%) Google Analytics
12 49 (18.22%) Analytical Skills
13 47 (17.47%) CSS
14 43 (15.99%) Degree
15 42 (15.61%) Retail
16 41 (15.24%) User Experience
17 39 (14.50%) Pay per click
17 39 (14.50%) CMS
18 37 (13.75%) PHP
19 35 (13.01%) CRM
20 32 (11.90%) Advertising
20 32 (11.90%) MVC
21 31 (11.52%) C#
22 30 (11.15%) SQL Server
22 30 (11.15%) MySQL
22 30 (11.15%) Scrum
22 30 (11.15%) Web Development
23 27 (10.04%) Internet
23 27 (10.04%) Project Management
23 27 (10.04%) Marketing Strategy

Online Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (14.50%) CMS
2 15 (5.58%) WordPress
3 12 (4.46%) Joomla!
4 9 (3.35%) IIS
5 4 (1.49%) Adobe Experience Manager
5 4 (1.49%) Apache
5 4 (1.49%) Drupal
6 3 (1.12%) SharePoint
7 2 (0.74%) Confluence
8 1 (0.37%) Elasticsearch
8 1 (0.37%) Exchange Server 2013
8 1 (0.37%) Umbraco
Applications
1 19 (7.06%) Microsoft Excel
2 14 (5.20%) Photoshop
3 12 (4.46%) Adobe Illustrator
4 5 (1.86%) Microsoft PowerPoint
5 1 (0.37%) HipChat
5 1 (0.37%) Microsoft Office
5 1 (0.37%) Microsoft Project
5 1 (0.37%) Spreadsheet
5 1 (0.37%) UserZoom
Business Applications
1 15 (5.58%) Magento
2 8 (2.97%) OpenCart
3 6 (2.23%) WebTrends
4 4 (1.49%) Dynamics CRM
5 2 (0.74%) Payment Gateway
6 1 (0.37%) Oracle ERP
6 1 (0.37%) SAP Hybris
6 1 (0.37%) Workfront
Cloud Services
1 54 (20.07%) Google Analytics
2 14 (5.20%) AdWords
3 8 (2.97%) Amazon AWS
4 7 (2.60%) Microsoft Azure
5 5 (1.86%) Adobe Analytics
5 5 (1.86%) Basecamp
5 5 (1.86%) MailChimp
5 5 (1.86%) Trello
6 4 (1.49%) PaaS
6 4 (1.49%) SaaS
7 2 (0.74%) GitHub
7 2 (0.74%) Google Tag Manager
8 1 (0.37%) Azure Active Directory
8 1 (0.37%) G Suite
8 1 (0.37%) Google Cloud Platform
8 1 (0.37%) IaaS
8 1 (0.37%) Slack
Communications & Networking
1 27 (10.04%) Internet
2 4 (1.49%) DNS
2 4 (1.49%) SMS
2 4 (1.49%) SSL
3 2 (0.74%) DHCP
3 2 (0.74%) PPP
4 1 (0.37%) Cisco ASA
4 1 (0.37%) IPv4
4 1 (0.37%) SSH
Database & Business Intelligence
1 30 (11.15%) MySQL
1 30 (11.15%) SQL Server
2 6 (2.23%) Big Data
3 5 (1.86%) SQL Server Integration Services
4 4 (1.49%) Blockchain
4 4 (1.49%) Data Mining
4 4 (1.49%) SQL Server Analysis Services
5 3 (1.12%) MongoDB
5 3 (1.12%) NoSQL
6 2 (0.74%) Endeca
6 2 (0.74%) PostgreSQL
6 2 (0.74%) Sisense
6 2 (0.74%) SQL Server Reporting Services
7 1 (0.37%) BusinessObjects
7 1 (0.37%) Cognos Impromptu
7 1 (0.37%) Data Warehouse
7 1 (0.37%) Power BI
7 1 (0.37%) Relational Database
Development Applications
1 19 (7.06%) Git (software)
2 10 (3.72%) JIRA
3 8 (2.97%) gulp
4 3 (1.12%) Jenkins
4 3 (1.12%) Vagrant
5 2 (0.74%) Subversion
6 1 (0.37%) Bugzilla
6 1 (0.37%) Mercurial
6 1 (0.37%) Octopus Deploy
6 1 (0.37%) Sublime Text
6 1 (0.37%) Team Foundation Server
6 1 (0.37%) TeamCity
6 1 (0.37%) Visual Studio
General
1 269 (100.00%) Marketing
2 42 (15.61%) Retail
3 32 (11.90%) Advertising
4 11 (4.09%) Finance
5 7 (2.60%) Brand Awareness
5 7 (2.60%) Electronics
6 6 (2.23%) Manufacturing
7 5 (1.86%) Games
7 5 (1.86%) Telecoms
8 4 (1.49%) Banking
8 4 (1.49%) Publishing
9 2 (0.74%) Back Office
9 2 (0.74%) Music Industry
10 1 (0.37%) Financial Institution
10 1 (0.37%) Mandarin Language
Job Titles
1 65 (24.16%) Developer
2 25 (9.29%) Analyst
2 25 (9.29%) PHP Developer
3 24 (8.92%) Marketing Executive
3 24 (8.92%) Software Developer
4 23 (8.55%) Marketing Manager
5 20 (7.43%) C# Developer
5 20 (7.43%) Graduate
6 17 (6.32%) C# Software Developer
6 17 (6.32%) Senior Developer
7 16 (5.95%) E-Commerce Manager
8 15 (5.58%) Consultant
9 14 (5.20%) Marketing Consultant
9 14 (5.20%) SEO Consultant
10 12 (4.46%) Account Manager
10 12 (4.46%) Designer
10 12 (4.46%) Digital Analyst
10 12 (4.46%) HTML Developer
10 12 (4.46%) Project Manager
10 12 (4.46%) Senior Software Developer
Libraries, Frameworks & Software Standards
1 57 (21.19%) HTML
2 47 (17.47%) CSS
3 24 (8.92%) .NET
4 18 (6.69%) ASP.NET Web API
5 15 (5.58%) WCF
6 13 (4.83%) jQuery
7 11 (4.09%) AngularJS
8 9 (3.35%) HTML5
8 9 (3.35%) Sass
8 9 (3.35%) WPF
9 8 (2.97%) .NET Framework
9 8 (2.97%) Compass CSS Framework
10 7 (2.60%) Ajax
10 7 (2.60%) Entity Framework
10 7 (2.60%) REST
11 6 (2.23%) ASP.NET
11 6 (2.23%) ASP.NET MVC
11 6 (2.23%) XHTML
11 6 (2.23%) XML
12 4 (1.49%) React
Miscellaneous
1 90 (33.46%) Social Media
2 49 (18.22%) Analytical Skills
3 41 (15.24%) User Experience
4 13 (4.83%) Analytical Mindset
5 10 (3.72%) Mobile App
6 8 (2.97%) Blog
7 7 (2.60%) Data Centre
8 6 (2.23%) Computer Science
9 5 (1.86%) Algorithms
9 5 (1.86%) Graphic Design
9 5 (1.86%) Life Science
10 4 (1.49%) Bitcoin
10 4 (1.49%) Fintech
10 4 (1.49%) Management Information System
11 3 (1.12%) Enterprise Software
11 3 (1.12%) iPad
11 3 (1.12%) Marketing Technology
12 2 (0.74%) Online Games
12 2 (0.74%) PMI
12 2 (0.74%) Video Editing
Operating Systems
1 9 (3.35%) Linux
2 3 (1.12%) Unix
2 3 (1.12%) Windows
3 1 (0.37%) Android
3 1 (0.37%) CentOS
3 1 (0.37%) Debian
3 1 (0.37%) Ubuntu
3 1 (0.37%) Windows Server
3 1 (0.37%) Windows Server 2012
Processes & Methodologies
1 96 (35.69%) SEO
2 83 (30.86%) Analytics
3 68 (25.28%) E-Commerce
4 65 (24.16%) Digital Marketing
5 60 (22.30%) Agile Software Development
6 39 (14.50%) Pay per click
7 35 (13.01%) CRM
8 32 (11.90%) MVC
9 30 (11.15%) Scrum
9 30 (11.15%) Web Development
10 27 (10.04%) Marketing Strategy
10 27 (10.04%) Project Management
11 20 (7.43%) Web Design
12 19 (7.06%) B2B
12 19 (7.06%) Data Analysis
13 18 (6.69%) Content Management
14 16 (5.95%) Conversion Rate Optimisation
14 16 (5.95%) Customer Acquisition
14 16 (5.95%) Email Marketing
14 16 (5.95%) OOP
Programming Languages
1 61 (22.68%) JavaScript
2 37 (13.75%) PHP
3 31 (11.52%) C#
4 23 (8.55%) SQL
5 11 (4.09%) Python
6 5 (1.86%) Bash Shell
6 5 (1.86%) R
7 4 (1.49%) T-SQL
8 3 (1.12%) Java
8 3 (1.12%) PowerShell
8 3 (1.12%) Scala
9 2 (0.74%) C
9 2 (0.74%) Clojure
9 2 (0.74%) Go
9 2 (0.74%) Haskell
9 2 (0.74%) ML
9 2 (0.74%) Ruby
9 2 (0.74%) XPath
10 1 (0.37%) MATLAB
10 1 (0.37%) TypeScript
Qualifications
1 43 (15.99%) Degree
2 9 (3.35%) Numerate Degree
3 8 (2.97%) Microsoft Certification
4 2 (0.74%) MBA
4 2 (0.74%) PMI Certification
5 1 (0.37%) Analytics IQ
5 1 (0.37%) Computer Science Degree
5 1 (0.37%) Master's Degree
Quality Assurance & Compliance
1 3 (1.12%) QA
2 1 (0.37%) Data Quality
2 1 (0.37%) PCI DSS
2 1 (0.37%) SLA
System Software
1 9 (3.35%) Docker
2 4 (1.49%) VMware Infrastructure
3 1 (0.37%) Active Directory
3 1 (0.37%) Hyper-V
3 1 (0.37%) KVM
Systems Management
1 4 (1.49%) Opscode Chef
2 3 (1.12%) Ansible
3 2 (0.74%) Puppet
4 1 (0.37%) SCCM
4 1 (0.37%) SCOM
4 1 (0.37%) WSUS
Vendors
1 77 (28.62%) Google
2 23 (8.55%) Microsoft
3 12 (4.46%) Adobe
4 10 (3.72%) Twitter
5 9 (3.35%) Salesforce.com
6 8 (2.97%) Demandware
6 8 (2.97%) Facebook
6 8 (2.97%) Rakuten
7 6 (2.23%) Cisco
7 6 (2.23%) Omniture
7 6 (2.23%) VMware
8 5 (1.86%) Brocade
8 5 (1.86%) Citrix
8 5 (1.86%) Hootsuite
8 5 (1.86%) IBM
8 5 (1.86%) Sitecore
9 4 (1.49%) Marketo
10 3 (1.12%) HubSpot
11 2 (0.74%) Hotjar
11 2 (0.74%) Optimizely