Competitor Analysis Contracts

Competitor Analysis
UK

The table below provides summary statistics for contract job vacancies requiring Competitor Analysis skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Competitor Analysis over the 6 months leading up to 30 April 2025, comparing them to the same period in the previous two years.

6 months to
30 Apr 2025
Same period 2024 Same period 2023
Rank 499 595 701
Rank change year-on-year +96 +106 +118
Contract jobs citing Competitor Analysis 20 5 12
As % of all contract jobs advertised in the UK 0.068% 0.011% 0.020%
As % of the Processes & Methodologies category 0.075% 0.013% 0.022%
Number of daily rates quoted 10 4 7
10th Percentile £352 £235 £283
25th Percentile £366 £405 £300
Median daily rate (50th Percentile) £500 £513 £460
Median % change year-on-year -2.44% +11.41% -18.58%
75th Percentile £588 £563 £638
90th Percentile £610 £608 £718
UK excluding London median daily rate £513 £500 -
% change year-on-year +2.50% - -
Number of hourly rates quoted 1 0 1
10th Percentile - - -
25th Percentile £49.08 - £31.00
Median hourly rate £52.50 - £32.00
75th Percentile £55.93 - £33.00
90th Percentile - - -
UK excluding London median hourly rate £52.50 - -

All Process and Methodology Skills
UK

Competitor Analysis falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 26,551 37,621 53,662
As % of all contract IT jobs advertised in the UK 90.82% 86.30% 89.91%
Number of daily rates quoted 17,137 24,254 37,244
10th Percentile £308 £300 £325
25th Percentile £413 £413 £438
Median daily rate (50th Percentile) £521 £525 £550
Median % change year-on-year -0.86% -4.55% +4.76%
75th Percentile £630 £638 £650
90th Percentile £744 £750 £750
UK excluding London median daily rate £481 £500 £500
% change year-on-year -3.80% - +5.26%
Number of hourly rates quoted 1,071 2,437 1,746
10th Percentile £14.70 £12.75 £11.00
25th Percentile £18.50 £16.00 £16.25
Median hourly rate £29.00 £35.50 £37.30
Median % change year-on-year -18.31% -4.83% +49.20%
75th Percentile £62.00 £59.95 £65.00
90th Percentile £75.00 £72.50 £75.00
UK excluding London median hourly rate £27.94 £36.50 £36.00
% change year-on-year -23.45% +1.39% +80.00%

Competitor Analysis
Job Vacancy Trend

Job postings citing Competitor Analysis as a proportion of all IT jobs advertised.

Job vacancy trend for Competitor Analysis in the UK

Competitor Analysis
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Competitor Analysis.

Daily rate trend for Competitor Analysis in the UK

Competitor Analysis
Daily Rate Histogram

Daily rate distribution for jobs citing Competitor Analysis over the 6 months to 30 April 2025.

Daily rate histogram for Competitor Analysis in the UK

Competitor Analysis
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Competitor Analysis.

Hourly rate trend for Competitor Analysis in the UK

Competitor Analysis
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Competitor Analysis within the UK over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +74 16 £395 -22.93% 143
London +46 15 £395 -24.76% 70
UK excluding London +56 3 £513 +2.50% 77
Work from Home - 3 £550 - 79
Scotland - 2 £513 -
North West - 1 - - 12
North of England - 1 - - 20

Competitor Analysis
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.00%) CMS
1 2 (10.00%) SharePoint
2 1 (5.00%) Confluence
Applications
1 3 (15.00%) Microsoft PowerPoint
2 2 (10.00%) Adobe Creative Suite
2 2 (10.00%) Adobe Illustrator
2 2 (10.00%) Adobe Premiere
2 2 (10.00%) InDesign
2 2 (10.00%) Photoshop
3 1 (5.00%) Microsoft Excel
Business Applications
1 2 (10.00%) Magento
Cloud Services
1 3 (15.00%) SaaS
2 2 (10.00%) AWS
2 2 (10.00%) Azure
2 2 (10.00%) Cloud Computing
2 2 (10.00%) Figma
2 2 (10.00%) GitHub
3 1 (5.00%) Power Platform
Database & Business Intelligence
1 2 (10.00%) Tableau
2 1 (5.00%) Data Warehouse
2 1 (5.00%) Power BI
Development Applications
1 2 (10.00%) Postman
2 1 (5.00%) JIRA
General
1 15 (75.00%) Social Skills
2 11 (55.00%) Analytical Skills
3 6 (30.00%) Marketing
4 5 (25.00%) Finance
4 5 (25.00%) Presentation Skills
5 4 (20.00%) Retail
6 2 (10.00%) Inclusion and Diversity
7 1 (5.00%) Banking
7 1 (5.00%) Brand Awareness
7 1 (5.00%) German Language
7 1 (5.00%) Influencing Skills
7 1 (5.00%) Legal
7 1 (5.00%) Pharmaceutical
Job Titles
1 6 (30.00%) Senior
2 4 (20.00%) Designer
3 3 (15.00%) Product Manager
3 3 (15.00%) Project Manager
4 2 (10.00%) Analyst
4 2 (10.00%) Digital Project Manager
4 2 (10.00%) E-Commerce Manager
4 2 (10.00%) E-Commerce Project Manager
4 2 (10.00%) Senior Designer
4 2 (10.00%) Senior Manager
4 2 (10.00%) Senior Product Manager
4 2 (10.00%) Senior User Experience Researcher
4 2 (10.00%) Solutions Designer
4 2 (10.00%) User Experience Researcher
5 1 (5.00%) Agile Product Owner
5 1 (5.00%) Consultant
5 1 (5.00%) Junior
5 1 (5.00%) Product Owner
5 1 (5.00%) Scrum Product Owner
5 1 (5.00%) Social Media Manager
Libraries, Frameworks & Software Standards
1 2 (10.00%) HTML
1 2 (10.00%) Middleware
1 2 (10.00%) OpenAPI
1 2 (10.00%) Web Services
2 1 (5.00%) REST
2 1 (5.00%) Swagger
Miscellaneous
1 2 (10.00%) Animation
1 2 (10.00%) Digital Media
1 2 (10.00%) Enterprise Software
1 2 (10.00%) Mobile App
1 2 (10.00%) Motion Graphics
1 2 (10.00%) Photography
1 2 (10.00%) Self-Motivation
2 1 (5.00%) Biopharmaceutical
2 1 (5.00%) Data Protection Act
2 1 (5.00%) FMCG
2 1 (5.00%) NHS
2 1 (5.00%) PMI
2 1 (5.00%) Product Ownership
2 1 (5.00%) Social Media
2 1 (5.00%) Virtual Team
Processes & Methodologies
1 10 (50.00%) Analytics
2 7 (35.00%) Agile
2 7 (35.00%) Stakeholder Management
3 6 (30.00%) B2B
3 6 (30.00%) Market Research
3 6 (30.00%) User Experience
4 5 (25.00%) Actionable Insight
4 5 (25.00%) Business Strategy
4 5 (25.00%) Decision-Making
4 5 (25.00%) Product Strategy
5 4 (20.00%) Customer Experience
5 4 (20.00%) Data Science
5 4 (20.00%) Design Thinking
5 4 (20.00%) Problem-Solving
5 4 (20.00%) Product Management
5 4 (20.00%) Product Roadmap
5 4 (20.00%) Product Vision
5 4 (20.00%) Roadmaps
5 4 (20.00%) Validation
6 3 (15.00%) Scrum
Programming Languages
1 1 (5.00%) SQL
Qualifications
1 7 (35.00%) Degree
2 2 (10.00%) Computer Science Degree
3 1 (5.00%) PMI Certification
Quality Assurance & Compliance
1 3 (15.00%) Actionable Recommendations
2 1 (5.00%) Data Quality
Vendors
1 4 (20.00%) Adobe
2 1 (5.00%) Cegedim Rx
2 1 (5.00%) Databricks
2 1 (5.00%) Facebook
2 1 (5.00%) Instagram