Hybrid/Remote Behavioural Targeting Contract Job Trends

Behavioural Targeting
UK > Work from Home

The table below provides summary statistics and contractor rates for remote or hybrid contract work requiring Behavioural Targeting skills. It covers vacancies from the 6 months leading up to 27 September 2025, with comparisons to the same periods in the previous two years.

6 months to
27 Sep 2025
Same period 2024 Same period 2023
Rank 321 - -
Rank change year-on-year - - -
Contract jobs citing Behavioural Targeting 1 0 0
As % of all contract jobs with a WFH option 0.010% - -
As % of the Processes & Methodologies category 0.011% - -
Number of daily rates quoted 0 0 0
Median daily rate (50th Percentile) - - -
UK median daily rate £375 - -

All Process and Methodology Skills
Work from Home

Behavioural Targeting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,002 11,103 18,014
As % of all contract jobs with a WFH option 92.28% 88.04% 89.40%
Number of daily rates quoted 5,982 7,022 12,703
10th Percentile £325 £325 £350
25th Percentile £413 £425 £431
Median daily rate (50th Percentile) £510 £525 £535
Median % change year-on-year -2.86% -1.87% -2.73%
75th Percentile £625 £638 £650
90th Percentile £738 £750 £745
UK median daily rate £500 £525 £540
% change year-on-year -4.76% -2.78% -1.82%
Number of hourly rates quoted 277 276 426
10th Percentile £12.85 £19.59 £17.75
25th Percentile £20.50 £31.13 £26.00
Median hourly rate £36.00 £43.00 £52.50
Median % change year-on-year -16.28% -18.10% +5.00%
75th Percentile £65.00 £67.50 £70.00
90th Percentile £68.00 £75.00 £84.36
UK median hourly rate £25.15 £42.50 £42.50
% change year-on-year -40.82% - +47.06%

Behavioural Targeting
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Behavioural Targeting as a proportion of all IT jobs advertised.

Behavioural Targeting trend for jobs with Hybrid/Remote/WFH options

Behavioural Targeting
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Marketing
1 1 (100.00%) Public Sector
Job Titles
1 1 (100.00%) Lead
1 1 (100.00%) Technical Leader
Libraries, Frameworks & Software Standards
1 1 (100.00%) CSS
1 1 (100.00%) HTML
1 1 (100.00%) HTML5 Canvas
1 1 (100.00%) JSON
1 1 (100.00%) RESTful
Miscellaneous
1 1 (100.00%) Marketing Technology
Processes & Methodologies
1 1 (100.00%) A/B Testing
1 1 (100.00%) Customer Engagement
1 1 (100.00%) Customer Experience
1 1 (100.00%) Customer Segmentation
1 1 (100.00%) Data Engineering
1 1 (100.00%) Data Ingestion
1 1 (100.00%) Data Modelling
1 1 (100.00%) Data Privacy
1 1 (100.00%) Mentoring
1 1 (100.00%) Personalization
1 1 (100.00%) Push Notifications
1 1 (100.00%) Stakeholder Management
Qualifications
1 1 (100.00%) Security Cleared
Quality Assurance & Compliance
1 1 (100.00%) California Consumer Privacy Act
1 1 (100.00%) GDPR
1 1 (100.00%) QA
Vendors
1 1 (100.00%) mParticle
1 1 (100.00%) Tealium