Senior CRM Lifecycle & Activation Manager
- Hiring Organisation
- Irwin Mitchell
- Location
- Sheffield, South Yorkshire, United Kingdom
- Salary
- £ 60 K
more information.Your Role and What You'll Be DoingIrwin Mitchell's owned channels represent one of the firm's greatest growth opportunities. As Senior CRM Lifecycle & Activation Manager, you'll lead how the business uses CRM, behavioural data and marketing automation to create more effective client engagement throughout the customer … Developing the firm's lifecycle marketing and activation strategy.Designing nurture journeys and engagement programmes.Defining audience segmentation and communication frameworks.Working with Marketing Operations to maximise CRM and marketing automation capabilities.Building journey plans across email, website and paid channels.Defining audience criteria, trigger logic and reporting frameworks.Supporting the delivery of automated, personalised communications.Measuring ...