Head of Brand Marketing
- Location
- City Of London, England, United Kingdom
social metrics — with a consistent cross-market cadence that turns brand health into an operating metric, not an annual report. Own the annual brand marketing budget: allocation, cost control, ROI tracking, and regular performance reporting with optimization strategies.Penetration campaigns. Identify opportunities where brand positioning can penetrate — underserved segments, category entry … against them. Own the full campaign lifecycle: market research, concept planning, creative production, channel deployment, on-site execution, and post-campaign analysis, including seasonal marketing themes and cross-border brand initiatives that drive exposure and engagement.On-site program equity. Build distinct user perception of Joybuy's key on-site programs ...