Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Berkshire with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Marketing Strategy
South East > Berkshire
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 235 241 316
Rank change year-on-year +6 +75 -22
Permanent jobs citing Marketing Strategy 20 56 32
As % of all permanent IT jobs advertised in Berkshire 0.32% 0.64% 0.29%
As % of the Processes & Methodologies category 0.37% 0.73% 0.33%
Number of salaries quoted 14 25 21
Berkshire median annual salary £40,000 £80,000 £55,000
Median salary % change year-on-year -50.00% +45.45% -8.33%
10th Percentile £36,475 £36,750 £22,750
90th Percentile £73,875 £137,500 £96,250
South East median annual salary £47,500 £50,000 £35,000
% change year-on-year -5.00% +42.86% -17.65%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Berkshire
Permanent vacancies with a requirement for process or methodology skills 5403 7694 9618
As % of all permanent IT jobs advertised in Berkshire 86.27% 88.38% 86.95%
Number of salaries quoted 4212 5870 7495
Berkshire median annual salary £50,000 £50,000 £50,000
10th Percentile £28,500 £30,000 £28,750
90th Percentile £75,000 £75,000 £71,550
South East median annual salary £45,000 £45,000 £45,000

Marketing Strategy
Job Vacancy Trend in Berkshire

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Marketing Strategy in Berkshire

Marketing Strategy
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in Berkshire.

Salary trend for Marketing Strategy in Berkshire

Marketing Strategy
Salary Histogram in Berkshire

The salary distribution of IT jobs citing Marketing Strategy in Berkshire over the 6 months to 18 November 2017.

Salary histogram for Marketing Strategy in Berkshire

Marketing Strategy
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the Berkshire region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +26 8 £40,000 -52.24%
Slough +2 2 £37,000 -26.00%
Newbury -14 2 £36,250 -71.00%
Maidenhead +18 1 £37,500 -65.91%
Marketing Strategy
South East

For the 6 months to 18 November 2017, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Berkshire region with a requirement for Marketing Strategy.

1 20 (100.00%) Marketing
2 10 (50.00%) B2B
3 8 (40.00%) Digital Marketing
3 8 (40.00%) Marketo
4 7 (35.00%) Integrated Marketing
4 7 (35.00%) Marketing Automation
4 7 (35.00%) Telecoms
5 6 (30.00%) CRM
5 6 (30.00%) HTML
5 6 (30.00%) Salesforce.com
5 6 (30.00%) Social Media
5 6 (30.00%) Twitter
6 5 (25.00%) Mobile Marketing
6 5 (25.00%) Eloqua
6 5 (25.00%) Data Strategy
6 5 (25.00%) Content Development
6 5 (25.00%) Advertising
6 5 (25.00%) B2C
6 5 (25.00%) Google
6 5 (25.00%) Search Engine Marketing
6 5 (25.00%) Email Marketing
6 5 (25.00%) Display Advertising
7 4 (20.00%) B2B Marketing
7 4 (20.00%) Demand Generation
7 4 (20.00%) Content Marketing
7 4 (20.00%) SaaS
7 4 (20.00%) Analytical Skills
8 3 (15.00%) HubSpot
8 3 (15.00%) Pardot
8 3 (15.00%) Online Marketing

Marketing Strategy
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (5.00%) Adobe Illustrator
1 1 (5.00%) InDesign
1 1 (5.00%) Microsoft Office
1 1 (5.00%) Photoshop
Business Applications
1 5 (25.00%) Eloqua
Cloud Services
1 4 (20.00%) SaaS
2 2 (10.00%) Google Analytics
2 2 (10.00%) Google Tag Manager
3 1 (5.00%) Adobe Creative Cloud
Communications & Networking
1 2 (10.00%) DOCSIS
1 2 (10.00%) DVB
1 2 (10.00%) HbbTV
1 2 (10.00%) PPP
2 1 (5.00%) Wireless
Database & Business Intelligence
1 2 (10.00%) MySQL
General
1 20 (100.00%) Marketing
2 7 (35.00%) Telecoms
3 5 (25.00%) Advertising
4 3 (15.00%) Retail
5 2 (10.00%) Banking
5 2 (10.00%) Finance
6 1 (5.00%) Pharmaceutical
Job Titles
1 10 (50.00%) Marketing Manager
2 5 (25.00%) Digital Marketing Manager
3 3 (15.00%) Developer
4 2 (10.00%) Analytics Developer
4 2 (10.00%) Campaign Manager
4 2 (10.00%) Digital Analytics Developer
4 2 (10.00%) Digital Developer
4 2 (10.00%) Front End Developer (Client-Side Developer)
4 2 (10.00%) Head of Marketing
4 2 (10.00%) Marketing Campaign Manager
5 1 (5.00%) Designer
5 1 (5.00%) Digital Designer
5 1 (5.00%) Digital Project Manager
5 1 (5.00%) Head of IT Services
5 1 (5.00%) Head of Managed Services
5 1 (5.00%) Junior Designer
5 1 (5.00%) Junior Digital Designer
5 1 (5.00%) Marketing Executive
5 1 (5.00%) Marketing Specialist
5 1 (5.00%) Product Consultant
Libraries, Frameworks & Software Standards
1 6 (30.00%) HTML
2 3 (15.00%) CSS
3 2 (10.00%) AngularJS
3 2 (10.00%) jQuery
3 2 (10.00%) Middleware
3 2 (10.00%) React
4 1 (5.00%) .NET
Miscellaneous
1 6 (30.00%) Social Media
2 4 (20.00%) Analytical Skills
3 2 (10.00%) Blog
3 2 (10.00%) IPTV
3 2 (10.00%) STB
4 1 (5.00%) FMCG
4 1 (5.00%) Tandem
Operating Systems
1 2 (10.00%) Android
1 2 (10.00%) Linux
Processes & Methodologies
1 10 (50.00%) B2B
2 8 (40.00%) Digital Marketing
3 7 (35.00%) Integrated Marketing
3 7 (35.00%) Marketing Automation
4 6 (30.00%) CRM
5 5 (25.00%) B2C
5 5 (25.00%) Content Development
5 5 (25.00%) Data Strategy
5 5 (25.00%) Display Advertising
5 5 (25.00%) Email Marketing
5 5 (25.00%) Mobile Marketing
5 5 (25.00%) Search Engine Marketing
6 4 (20.00%) B2B Marketing
6 4 (20.00%) Content Marketing
6 4 (20.00%) Demand Generation
7 3 (15.00%) Innovative Thinking
7 3 (15.00%) Online Marketing
7 3 (15.00%) Social Listening
8 2 (10.00%) Conversion Rate Optimisation
8 2 (10.00%) Front End Development
Programming Languages
1 3 (15.00%) JavaScript
2 2 (10.00%) C
2 2 (10.00%) PHP
3 1 (5.00%) C#
Qualifications
1 1 (5.00%) Degree
Vendors
1 8 (40.00%) Marketo
2 6 (30.00%) Salesforce.com
2 6 (30.00%) Twitter
3 5 (25.00%) Google
4 3 (15.00%) HubSpot
4 3 (15.00%) Pardot
5 2 (10.00%) Optimizely
6 1 (5.00%) Adobe
6 1 (5.00%) Capita