The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 27 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
West Midlands / Birmingham
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 111 123 114
Rank change year-on-year +12 -9  
Permanent jobs citing Social Media 21 22 16
As % of all permanent IT jobs advertised in Birmingham 1.07% 0.94% 0.80%
As % of the Miscellaneous category 2.73% 2.23% 2.31%
Number of salaries quoted 18 19 16
Median salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.66% -  
UK excluding London median salary £35,000 £34,000 £37,500
% change year-on-year +2.94% -9.33%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for generic IT skills.

Generic IT Skills
Birmingham
Permanent job vacancies with a requirement for generic IT skills 768 986 692
As % of all permanent IT job vacancies advertised in Birmingham 38.98% 41.92% 34.43%
Number of salaries quoted 565 602 563
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £28,500 £23,500 £27,500
10% offered a salary of more than £57,500 £62,500 £65,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Birmingham

The job posting trend of jobs advertised in Birmingham citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Birmingham

Social Media
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Birmingham.

Salary trend for Social Media in Birmingham

Social Media
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Social Media in Birmingham over the 3 months to 27 June 2017.

Salary histogram for Social Media in Birmingham

For the 6 months to 27 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Social Media.

1 21 (70.00%) Marketing
2 17 (56.67%) Social Media Monitoring
2 17 (56.67%) HTML
2 17 (56.67%) PHP
2 17 (56.67%) CSS
3 16 (53.33%) Linux
3 16 (53.33%) Git (software)
4 15 (50.00%) Mobile App
4 15 (50.00%) HTML5
4 15 (50.00%) REST
4 15 (50.00%) MySQL
5 14 (46.67%) Retail
5 14 (46.67%) C
5 14 (46.67%) SQL
5 14 (46.67%) NHS
5 14 (46.67%) MongoDB
5 14 (46.67%) Apache Cassandra
5 14 (46.67%) WebSockets
5 14 (46.67%) AngularJS
5 14 (46.67%) Social Commerce
5 14 (46.67%) JSUnit
5 14 (46.67%) Ionic Framework
6 6 (20.00%) Digital Marketing
7 5 (16.67%) SEO
8 4 (13.33%) Advertising
9 3 (10.00%) Games
9 3 (10.00%) CMS
9 3 (10.00%) GIS
9 3 (10.00%) Internet
9 3 (10.00%) E-Commerce

Social Media
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (10.00%) CMS
2 2 (6.67%) Cloud Foundry
3 1 (3.33%) Adobe Experience Manager
3 1 (3.33%) ArcGIS
3 1 (3.33%) JBoss
3 1 (3.33%) Tomcat
3 1 (3.33%) WebLogic
Business Applications
1 1 (3.33%) Dynamics AX
1 1 (3.33%) NetSuite
1 1 (3.33%) Sage X3
1 1 (3.33%) SAP Business One
1 1 (3.33%) Unit4 Business World
Cloud Services
1 2 (6.67%) AdWords
1 2 (6.67%) Microsoft Azure
1 2 (6.67%) OpenShift
1 2 (6.67%) PaaS
2 1 (3.33%) Amazon AWS
2 1 (3.33%) Apcera
2 1 (3.33%) Google Analytics
2 1 (3.33%) IaaS
Communications & Networking
1 3 (10.00%) Internet
2 1 (3.33%) Firewall
Database & Business Intelligence
1 15 (50.00%) MySQL
2 14 (46.67%) Apache Cassandra
2 14 (46.67%) MongoDB
3 3 (10.00%) GIS
4 1 (3.33%) QGIS
4 1 (3.33%) Relational Database
Development Applications
1 16 (53.33%) Git (software)
2 14 (46.67%) JSUnit
3 1 (3.33%) Mercurial
3 1 (3.33%) Subversion
General
1 21 (70.00%) Marketing
2 14 (46.67%) Retail
3 4 (13.33%) Advertising
4 3 (10.00%) Games
5 1 (3.33%) Banking
5 1 (3.33%) German Language
5 1 (3.33%) Mandarin Language
Job Titles
1 17 (56.67%) Developer
2 15 (50.00%) HTML Developer
3 14 (46.67%) Angular Developer
3 14 (46.67%) Front End Developer (Client-Side Developer)
3 14 (46.67%) HTML CSS Developer
4 3 (10.00%) Digital Executive
4 3 (10.00%) Digital Marketing Executive
4 3 (10.00%) Marketing Executive
5 2 (6.67%) Project Manager
5 2 (6.67%) Senior Manager
5 2 (6.67%) Senior Project Manager
6 1 (3.33%) Analyst
6 1 (3.33%) Games Developer
6 1 (3.33%) Java Developer
6 1 (3.33%) MySQL Developer
6 1 (3.33%) PHP Developer
6 1 (3.33%) Service Analyst
6 1 (3.33%) Web Content Manager
6 1 (3.33%) Web Developer
6 1 (3.33%) Web Manager
Libraries, Frameworks & Software Standards
1 17 (56.67%) CSS
1 17 (56.67%) HTML
2 15 (50.00%) HTML5
2 15 (50.00%) REST
3 14 (46.67%) AngularJS
3 14 (46.67%) Ionic Framework
3 14 (46.67%) WebSockets
4 2 (6.67%) jQuery
4 2 (6.67%) Twitter Bootstrap
5 1 (3.33%) CSS3
5 1 (3.33%) HTML5 Canvas
5 1 (3.33%) J2EE
5 1 (3.33%) Laravel
5 1 (3.33%) LESS
5 1 (3.33%) RESTful
5 1 (3.33%) SOAP
5 1 (3.33%) Spring
5 1 (3.33%) Symfony
5 1 (3.33%) Web Services
5 1 (3.33%) Zurb Foundation
Miscellaneous
1 15 (50.00%) Mobile App
2 14 (46.67%) NHS
3 2 (6.67%) Management Information System
4 1 (3.33%) Analytical Skills
4 1 (3.33%) BBC
4 1 (3.33%) Blog
4 1 (3.33%) Data Centre
4 1 (3.33%) Mobile Games
4 1 (3.33%) User Experience
Operating Systems
1 16 (53.33%) Linux
2 2 (6.67%) Windows
3 1 (3.33%) Windows Server
Processes & Methodologies
1 17 (56.67%) Social Media Monitoring
2 14 (46.67%) Social Commerce
3 6 (20.00%) Digital Marketing
4 5 (16.67%) SEO
5 3 (10.00%) Analytics
5 3 (10.00%) B2B
5 3 (10.00%) B2C
5 3 (10.00%) E-Commerce
5 3 (10.00%) Remote Sensing
5 3 (10.00%) Web Development
6 2 (6.67%) OO
6 2 (6.67%) Physics
6 2 (6.67%) PRINCE2
6 2 (6.67%) Problem Management
6 2 (6.67%) Social Media Analytics
7 1 (3.33%) Affiliate Marketing
7 1 (3.33%) DevOps
7 1 (3.33%) Lead Generation
7 1 (3.33%) SDLC
7 1 (3.33%) Security Patching
Programming Languages
1 17 (56.67%) PHP
2 14 (46.67%) C
2 14 (46.67%) SQL
3 3 (10.00%) Java
3 3 (10.00%) JavaScript
4 2 (6.67%) PowerShell
5 1 (3.33%) Bash Shell
5 1 (3.33%) Python
5 1 (3.33%) Shell Script
Qualifications
1 3 (10.00%) Degree
System Software
1 2 (6.67%) Docker
Systems Management
1 1 (3.33%) Ansible
Vendors
1 3 (10.00%) Facebook
1 3 (10.00%) Google
1 3 (10.00%) Twitter
2 2 (6.67%) Crimson Hexagon
3 1 (3.33%) Adobe
3 1 (3.33%) Epicor
3 1 (3.33%) Infor
3 1 (3.33%) Sage
3 1 (3.33%) Salesforce.com
3 1 (3.33%) SAP
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