Period
to 17 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
West Midlands > Birmingham
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 140 159 153
Rank change year-on-year +19 -6 -8
Permanent jobs citing Social Media 51 59 43
As % of all permanent IT jobs advertised in Birmingham 1.32% 1.24% 1.08%
As % of the Miscellaneous category 3.13% 2.88% 3.27%
Number of salaries quoted 35 56 42
Birmingham median annual salary £34,500 £35,000 £37,500
Median salary % change year-on-year -1.43% -6.67% -
10th Percentile £23,750 £26,000 £30,000
90th Percentile £65,000 £77,500 £41,250
West Midlands median annual salary £30,000 £28,500 £37,500
% change year-on-year +5.26% -24.00% -6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for generic IT skills.

All Generic IT Skills
Birmingham
Permanent vacancies with a requirement for generic IT skills 1629 2051 1315
As % of all permanent IT jobs advertised in Birmingham 42.06% 43.09% 33.13%
Number of salaries quoted 1214 1320 1061
Birmingham median annual salary £44,500 £42,500 £42,500
Median salary % change year-on-year +4.71% - -5.56%
10th Percentile £26,250 £23,500 £26,000
90th Percentile £65,000 £70,000 £73,750
West Midlands median annual salary £40,000 £40,000 £40,000

Social Media
Job Vacancy Trend in Birmingham

Job postings citing Social Media as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Social Media in Birmingham

Social Media
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Birmingham.

Salary trend for Social Media in Birmingham

Social Media
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Social Media in Birmingham over the 6 months to 17 November 2017.

Salary histogram for Social Media in Birmingham

For the 6 months to 17 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Social Media.

1 50 (98.04%) Marketing
2 25 (49.02%) Git (software)
3 23 (45.10%) HTML
3 23 (45.10%) CSS
4 19 (37.25%) Advertising
4 19 (37.25%) HTML5
4 19 (37.25%) AngularJS
4 19 (37.25%) Mobile App
5 18 (35.29%) CMS
6 17 (33.33%) PHP
6 17 (33.33%) Analytical Skills
7 16 (31.37%) Line Management
7 16 (31.37%) Mentoring
7 16 (31.37%) Sass
7 16 (31.37%) Continuous Improvement
7 16 (31.37%) Product Management
7 16 (31.37%) Open Source
7 16 (31.37%) SaaS
7 16 (31.37%) PaaS
7 16 (31.37%) Degree
8 15 (29.41%) SQL
9 13 (25.49%) Retail
10 12 (23.53%) JavaScript
10 12 (23.53%) Photoshop
10 12 (23.53%) User Experience
10 12 (23.53%) Front End Development
11 10 (19.61%) Web Services
11 10 (19.61%) Grunt
11 10 (19.61%) Semantic HTML
11 10 (19.61%) gulp

Social Media
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (35.29%) CMS
2 6 (11.76%) Sitecore CMS
2 6 (11.76%) Umbraco
3 3 (5.88%) WordPress
Applications
1 12 (23.53%) Photoshop
2 1 (1.96%) Adobe Illustrator
2 1 (1.96%) Adobe Premiere
2 1 (1.96%) Final Cut Pro
2 1 (1.96%) InDesign
2 1 (1.96%) Microsoft Excel
2 1 (1.96%) Microsoft PowerPoint
Cloud Services
1 16 (31.37%) PaaS
1 16 (31.37%) SaaS
2 6 (11.76%) Microsoft Azure
3 1 (1.96%) Adobe Creative Cloud
3 1 (1.96%) Google Analytics
3 1 (1.96%) MailChimp
Communications & Networking
1 1 (1.96%) Internet
Database & Business Intelligence
1 9 (17.65%) Apache Cassandra
1 9 (17.65%) MongoDB
1 9 (17.65%) MySQL
2 1 (1.96%) Relational Database
2 1 (1.96%) SQL Server
Development Applications
1 25 (49.02%) Git (software)
2 10 (19.61%) Grunt
2 10 (19.61%) gulp
2 10 (19.61%) Jenkins
3 9 (17.65%) JSUnit
4 6 (11.76%) git-flow
General
1 50 (98.04%) Marketing
2 19 (37.25%) Advertising
3 13 (25.49%) Retail
4 2 (3.92%) Games
5 1 (1.96%) Brand Awareness
5 1 (1.96%) Mandarin Language
5 1 (1.96%) Publishing
Job Titles
1 22 (43.14%) Developer
2 19 (37.25%) Angular Developer
2 19 (37.25%) Front End Developer (Client-Side Developer)
2 19 (37.25%) HTML CSS Developer
2 19 (37.25%) HTML Developer
3 16 (31.37%) Product Manager
4 11 (21.57%) Senior Developer
5 10 (19.61%) JavaScript Developer
5 10 (19.61%) Senior Front-End Developer
5 10 (19.61%) Senior JavaScript Developer
6 6 (11.76%) .NET Architect
6 6 (11.76%) .NET Solutions Architect
6 6 (11.76%) Architect
6 6 (11.76%) Azure Architect
6 6 (11.76%) Solutions Architect
7 2 (3.92%) Digital Developer
8 1 (1.96%) Digital Executive
8 1 (1.96%) Head of Digital
8 1 (1.96%) Head of Digital Marketing
8 1 (1.96%) Head of Marketing
Libraries, Frameworks & Software Standards
1 23 (45.10%) CSS
1 23 (45.10%) HTML
2 19 (37.25%) AngularJS
2 19 (37.25%) HTML5
3 16 (31.37%) Sass
4 10 (19.61%) CSS3
4 10 (19.61%) jQuery
4 10 (19.61%) JSON
4 10 (19.61%) PhoneGap
4 10 (19.61%) RESTful
4 10 (19.61%) Semantic HTML
4 10 (19.61%) Web Services
5 9 (17.65%) Ionic Framework
5 9 (17.65%) REST
5 9 (17.65%) WebSockets
6 7 (13.73%) .NET
7 1 (1.96%) ASP.NET
7 1 (1.96%) XHTML
7 1 (1.96%) XML
7 1 (1.96%) XSLT
Miscellaneous
1 19 (37.25%) Mobile App
2 17 (33.33%) Analytical Skills
3 12 (23.53%) User Experience
4 9 (17.65%) NHS
5 6 (11.76%) Client/Server
6 2 (3.92%) Video Editing
7 1 (1.96%) BBC
7 1 (1.96%) Blog
Operating Systems
1 9 (17.65%) Linux
Processes & Methodologies
1 16 (31.37%) Continuous Improvement
1 16 (31.37%) Line Management
1 16 (31.37%) Mentoring
1 16 (31.37%) Open Source
1 16 (31.37%) Product Management
2 12 (23.53%) Front End Development
3 9 (17.65%) Social Commerce
3 9 (17.65%) Social Media Monitoring
4 6 (11.76%) Agile Software Development
4 6 (11.76%) Cost-Benefit Analysis
4 6 (11.76%) Digital Marketing
4 6 (11.76%) Microservices
4 6 (11.76%) Project Management
4 6 (11.76%) Test Automation
4 6 (11.76%) Unit Testing
5 5 (9.80%) SEO
6 4 (7.84%) E-Commerce
7 3 (5.88%) B2C
7 3 (5.88%) Pay per click
8 2 (3.92%) Facilities Management
Programming Languages
1 17 (33.33%) PHP
2 15 (29.41%) SQL
3 12 (23.53%) JavaScript
4 9 (17.65%) C
5 7 (13.73%) C#
Qualifications
1 16 (31.37%) Degree
Quality Assurance & Compliance
1 6 (11.76%) QA
Vendors
1 6 (11.76%) Sitecore
2 3 (5.88%) Adobe
3 2 (3.92%) Facebook
3 2 (3.92%) Google
3 2 (3.92%) Twitter
4 1 (1.96%) Microsoft