Period
to 17 November 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 November 2018 with a comparison to the same period over the previous 2 years.

Social Media
West Midlands > Birmingham
6 months to
17 Nov 2018
Same period 2017 Same period 2016
Rank 153 143 161
Rank change year-on-year -10 +18 -8
Permanent jobs citing Social Media 42 51 59
As % of all permanent IT jobs advertised in Birmingham 1.16% 1.32% 1.24%
As % of the Miscellaneous category 2.50% 3.04% 2.81%
Number of salaries quoted 35 35 56
Birmingham median annual salary £42,500 £34,500 £35,000
Median salary % change year-on-year +23.19% -1.43% -6.67%
10th Percentile £17,500 £23,750 £26,000
90th Percentile £70,000 £65,000 £77,500
West Midlands median annual salary £32,500 £30,000 £28,500
% change year-on-year +8.33% +5.26% -24.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for generic IT skills.

All Generic IT Skills
Birmingham
Permanent vacancies with a requirement for generic IT skills 1,679 1,675 2,099
As % of all permanent IT jobs advertised in Birmingham 46.56% 43.21% 44.10%
Number of salaries quoted 1,115 1,239 1,358
Birmingham median annual salary £50,000 £45,000 £42,500
Median salary % change year-on-year +11.11% +5.88% -
10th Percentile £26,250 £26,250 £23,500
90th Percentile £77,500 £65,000 £69,125
West Midlands median annual salary £43,500 £40,000 £40,000
% change year-on-year +8.75% - +2.56%

Social Media
Job Vacancy Trend in Birmingham

Job postings citing Social Media as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Social Media in Birmingham

Social Media
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Birmingham.

Salary trend for Social Media in Birmingham

Social Media
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Social Media in Birmingham over the 6 months to 17 November 2018.

Salary histogram for Social Media in Birmingham

For the 6 months to 17 November 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Social Media.

1 37 (88.10%) Marketing
2 29 (69.05%) E-Commerce
3 26 (61.90%) Analytics
4 21 (50.00%) Degree
5 20 (47.62%) Google
6 19 (45.24%) Digital Marketing
7 15 (35.71%) Twitter
7 15 (35.71%) Retail
8 14 (33.33%) SEO
8 14 (33.33%) Marketing Strategy
9 11 (26.19%) Email Marketing
10 10 (23.81%) Social Media Marketing
11 8 (19.05%) Java
11 8 (19.05%) Jenkins
11 8 (19.05%) DevOps
11 8 (19.05%) Java 8
12 7 (16.67%) Creative Thinking
12 7 (16.67%) Brand Awareness
12 7 (16.67%) AdWords
12 7 (16.67%) User Experience
12 7 (16.67%) Facebook
12 7 (16.67%) Pay per click
12 7 (16.67%) Google Analytics
12 7 (16.67%) Web Design
12 7 (16.67%) Publishing
13 5 (11.90%) Migration
13 5 (11.90%) Workflow
13 5 (11.90%) Replication
13 5 (11.90%) Content Management
13 5 (11.90%) Lucene

Social Media
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (11.90%) Adobe Experience Manager
1 5 (11.90%) Apache
1 5 (11.90%) Apache Solr
2 3 (7.14%) CMS
3 2 (4.76%) WordPress
Applications
1 2 (4.76%) Microsoft Excel
1 2 (4.76%) Microsoft Office
1 2 (4.76%) Microsoft PowerPoint
1 2 (4.76%) Photoshop
2 1 (2.38%) MS Visio
Cloud Services
1 7 (16.67%) AdWords
1 7 (16.67%) Google Analytics
2 5 (11.90%) Amazon AWS
3 4 (9.52%) PaaS
3 4 (9.52%) SaaS
Database & Business Intelligence
1 3 (7.14%) MongoDB
1 3 (7.14%) MySQL
1 3 (7.14%) NoSQL
Development Applications
1 8 (19.05%) Jenkins
2 5 (11.90%) Atlassian Bamboo
2 5 (11.90%) Grunt
2 5 (11.90%) Maven
2 5 (11.90%) SonarQube
2 5 (11.90%) TeamCity
3 3 (7.14%) Cucumber
4 2 (4.76%) Dreamweaver
5 1 (2.38%) Axure RP
5 1 (2.38%) Balsamiq Mockups
5 1 (2.38%) Rational Software Modeler
General
1 37 (88.10%) Marketing
2 15 (35.71%) Retail
3 7 (16.67%) Brand Awareness
3 7 (16.67%) Publishing
4 3 (7.14%) Advertising
5 2 (4.76%) Finance
5 2 (4.76%) Manufacturing
Job Titles
1 9 (21.43%) Marketing Manager
2 8 (19.05%) Developer
2 8 (19.05%) Senior Developer
3 7 (16.67%) Digital Marketing Manager
4 5 (11.90%) Marketing Executive
5 4 (9.52%) Account Manager
5 4 (9.52%) Social Media Manager
5 4 (9.52%) Technical Account Manager
5 4 (9.52%) Technical Manager
6 3 (7.14%) Digital Executive
6 3 (7.14%) Digital Marketing Executive
6 3 (7.14%) Head of Marketing
6 3 (7.14%) Java Developer
6 3 (7.14%) Product Manager
6 3 (7.14%) Senior Java Developer
6 3 (7.14%) Senior Manager
6 3 (7.14%) Senior Product Manager
6 3 (7.14%) Social Media Executive
7 2 (4.76%) Head of Sales
7 2 (4.76%) Head of Support
Libraries, Frameworks & Software Standards
1 5 (11.90%) AngularJS
1 5 (11.90%) Apache CXF
1 5 (11.90%) Apache Sling
1 5 (11.90%) CSS
1 5 (11.90%) CSS3
1 5 (11.90%) Handlebars
1 5 (11.90%) HTML
1 5 (11.90%) HTML5
1 5 (11.90%) Java EE
1 5 (11.90%) JAX-RS
1 5 (11.90%) jQuery
1 5 (11.90%) JSP
1 5 (11.90%) OSGi
1 5 (11.90%) React
1 5 (11.90%) RESTful
1 5 (11.90%) SOAP
1 5 (11.90%) Twitter Bootstrap
1 5 (11.90%) Web Services
1 5 (11.90%) XHTML
1 5 (11.90%) XML
Miscellaneous
1 7 (16.67%) User Experience
2 5 (11.90%) Client/Server
2 5 (11.90%) Replication
2 5 (11.90%) Taxonomies
3 4 (9.52%) Analytical Skills
4 2 (4.76%) Driving Licence
5 1 (2.38%) Mobile App
Processes & Methodologies
1 29 (69.05%) E-Commerce
2 26 (61.90%) Analytics
3 19 (45.24%) Digital Marketing
4 14 (33.33%) Marketing Strategy
4 14 (33.33%) SEO
5 11 (26.19%) Email Marketing
6 10 (23.81%) Social Media Marketing
7 8 (19.05%) DevOps
8 7 (16.67%) Creative Thinking
8 7 (16.67%) Pay per click
8 7 (16.67%) Web Design
9 5 (11.90%) Content Management
9 5 (11.90%) Continuous Integration
9 5 (11.90%) Decision-Making
9 5 (11.90%) Migration
9 5 (11.90%) Personalization
9 5 (11.90%) Social Collaboration
9 5 (11.90%) Test Automation
9 5 (11.90%) Workflow
9 5 (11.90%) Workflow Management
Programming Languages
1 8 (19.05%) Java
1 8 (19.05%) Java 8
2 5 (11.90%) JavaScript
3 3 (7.14%) SQL
Qualifications
1 21 (50.00%) Degree
Quality Assurance & Compliance
1 1 (2.38%) PMO
System Software
1 5 (11.90%) Varnish
Systems Management
1 5 (11.90%) Single Sign-On
Vendors
1 20 (47.62%) Google
2 15 (35.71%) Twitter
3 7 (16.67%) Facebook
4 5 (11.90%) Adobe
4 5 (11.90%) hybris
5 3 (7.14%) HP
5 3 (7.14%) HubSpot
5 3 (7.14%) IBM
5 3 (7.14%) Microsoft
5 3 (7.14%) Salesforce.com
6 2 (4.76%) Cadence
6 2 (4.76%) SAP
7 1 (2.38%) ServiceNow