The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 29 March 2017 with a comparison to the same period over the previous 2 years.

Social Media
West Midlands / Birmingham
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 111 99 106
Rank change year-on-year -12 +7  
Permanent jobs citing Social Media 9 43 18
As % of all permanent IT jobs advertised in Birmingham 0.48% 1.79% 1.04%
As % of the Miscellaneous category 1.38% 4.37% 2.97%
Number of salaries quoted 8 9 13
Median salary £38,750 £37,500 £37,500
Median salary % change year-on-year +3.33% -  
UK excluding London median salary £35,000 £39,500 £37,500
% change year-on-year -11.39% +5.33%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for generic IT skills.

Generic IT Skills
Birmingham
Permanent job vacancies with a requirement for generic IT skills 653 984 607
As % of all permanent IT job vacancies advertised in Birmingham 35.01% 41.05% 35.15%
Number of salaries quoted 457 628 502
Median salary £40,000 £40,000 £40,000
90% offered a salary of more than £25,000 £26,500 £27,500
10% offered a salary of more than £55,000 £65,000 £60,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Birmingham

The job posting trend of jobs advertised in Birmingham citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Birmingham

Social Media
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Birmingham.

Salary trend for Social Media in Birmingham

Social Media
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Social Media in Birmingham over the 3 months to 29 March 2017.

Salary histogram for Social Media in Birmingham

For the 6 months to 29 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Social Media.

1 27 (77.14%) Marketing
2 25 (71.43%) HTML
3 22 (62.86%) CSS
4 19 (54.29%) JavaScript
5 17 (48.57%) Git (software)
6 16 (45.71%) HTML5
7 15 (42.86%) jQuery
8 14 (40.00%) SEO
9 13 (37.14%) PHP
10 11 (31.43%) MySQL
10 11 (31.43%) Advertising
11 10 (28.57%) Mobile App
11 10 (28.57%) User Experience
11 10 (28.57%) CMS
11 10 (28.57%) Web Services
12 9 (25.71%) Sass
13 8 (22.86%) Email Marketing
13 8 (22.86%) Pay per click
14 7 (20.00%) Google
14 7 (20.00%) REST
14 7 (20.00%) CSS3
14 7 (20.00%) E-Commerce
14 7 (20.00%) Adobe
14 7 (20.00%) Front End Development
14 7 (20.00%) Social Media Monitoring
14 7 (20.00%) AngularJS
15 6 (17.14%) Analytics
15 6 (17.14%) Content Marketing
15 6 (17.14%) Photoshop
15 6 (17.14%) Java

Social Media
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (28.57%) CMS
2 5 (14.29%) Adobe Experience Manager
3 3 (8.57%) WordPress
Applications
1 6 (17.14%) Photoshop
2 2 (5.71%) Adobe Illustrator
2 2 (5.71%) InDesign
2 2 (5.71%) MS Excel
2 2 (5.71%) MS PowerPoint
Business Applications
1 5 (14.29%) Shopify
2 1 (2.86%) Dynamics AX
2 1 (2.86%) NetSuite
2 1 (2.86%) Sage X3
2 1 (2.86%) SAP Business One
2 1 (2.86%) Unit4 Business World
Cloud Services
1 2 (5.71%) AdWords
1 2 (5.71%) Google Analytics
2 1 (2.86%) NUVI
Communications & Networking
1 3 (8.57%) Internet
Database & Business Intelligence
1 11 (31.43%) MySQL
2 6 (17.14%) MongoDB
3 4 (11.43%) Apache Cassandra
4 3 (8.57%) Relational Database
5 2 (5.71%) Big Data
5 2 (5.71%) SQL Server
Development Applications
1 17 (48.57%) Git (software)
2 4 (11.43%) Grunt
2 4 (11.43%) gulp
2 4 (11.43%) Jenkins
3 3 (8.57%) JSUnit
3 3 (8.57%) Mercurial
4 1 (2.86%) Subversion
General
1 27 (77.14%) Marketing
2 11 (31.43%) Advertising
3 4 (11.43%) Games
3 4 (11.43%) Retail
4 1 (2.86%) Finance
4 1 (2.86%) German Language
4 1 (2.86%) Publishing
Job Titles
1 22 (62.86%) Developer
2 15 (42.86%) HTML Developer
3 11 (31.43%) HTML CSS Developer
4 10 (28.57%) Front End Developer (Client-Side Developer)
5 9 (25.71%) JavaScript Developer
5 9 (25.71%) Senior Developer
6 8 (22.86%) PHP Developer
7 7 (20.00%) Angular Developer
7 7 (20.00%) Senior Front-End Developer
8 6 (17.14%) MySQL Developer
8 6 (17.14%) PHP MySQL Developer
9 5 (14.29%) Senior JavaScript Developer
10 4 (11.43%) Content Manager
10 4 (11.43%) PHP Web Developer
10 4 (11.43%) Web Developer
11 3 (8.57%) Digital Content Manager
11 3 (8.57%) Web Manager
12 2 (5.71%) Digital Executive
12 2 (5.71%) HTML CSS Designer
12 2 (5.71%) UI/UX Developer
Libraries, Frameworks & Software Standards
1 25 (71.43%) HTML
2 22 (62.86%) CSS
3 16 (45.71%) HTML5
4 15 (42.86%) jQuery
5 10 (28.57%) Web Services
6 9 (25.71%) Sass
7 7 (20.00%) AngularJS
7 7 (20.00%) CSS3
7 7 (20.00%) REST
8 6 (17.14%) LESS
8 6 (17.14%) RESTful
9 5 (14.29%) Ajax
10 4 (11.43%) JSON
10 4 (11.43%) Laravel
10 4 (11.43%) PhoneGap
10 4 (11.43%) Semantic HTML
10 4 (11.43%) Twitter Bootstrap
11 3 (8.57%) Ionic Framework
11 3 (8.57%) Node.js
11 3 (8.57%) WebSockets
Miscellaneous
1 10 (28.57%) Mobile App
1 10 (28.57%) User Experience
2 4 (11.43%) NHS
3 3 (8.57%) Analytical Skills
3 3 (8.57%) Social Network
4 2 (5.71%) Computer Science
4 2 (5.71%) Credit Risk
5 1 (2.86%) Animation
5 1 (2.86%) Blog
5 1 (2.86%) Digital Media
5 1 (2.86%) Management Information System
5 1 (2.86%) Mobile Games
Operating Systems
1 5 (14.29%) Linux
Processes & Methodologies
1 14 (40.00%) SEO
2 8 (22.86%) Email Marketing
2 8 (22.86%) Pay per click
3 7 (20.00%) E-Commerce
3 7 (20.00%) Front End Development
3 7 (20.00%) Social Media Monitoring
4 6 (17.14%) Analytics
4 6 (17.14%) Content Marketing
4 6 (17.14%) Web Development
5 5 (14.29%) B2B
5 5 (14.29%) Content Development
5 5 (14.29%) Digital Marketing
5 5 (14.29%) OO
5 5 (14.29%) Open Source
6 4 (11.43%) Business Intelligence
6 4 (11.43%) Social Commerce
7 3 (8.57%) Agile Software Development
7 3 (8.57%) B2C
7 3 (8.57%) MVC
7 3 (8.57%) Web Design
Programming Languages
1 19 (54.29%) JavaScript
2 13 (37.14%) PHP
3 6 (17.14%) Java
4 5 (14.29%) SQL
5 3 (8.57%) C
6 2 (5.71%) T-SQL
6 2 (5.71%) VB.NET
Qualifications
1 5 (14.29%) Degree
Vendors
1 7 (20.00%) Adobe
1 7 (20.00%) Google
2 5 (14.29%) Twitter
3 4 (11.43%) Facebook
4 2 (5.71%) Crimson Hexagon
4 2 (5.71%) Microsoft
5 1 (2.86%) Epicor
5 1 (2.86%) Hootsuite
5 1 (2.86%) Infor
5 1 (2.86%) Sage
5 1 (2.86%) Salesforce.com
5 1 (2.86%) SAP
5 1 (2.86%) Sysomos
Birmingham, West Midlands (County)
360 Resourcing Solutions
Salary: £32,000 - £38,000 per annum
Posted: Yesterday