Period
to 20 September 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 September 2018 with a comparison to the same period over the previous 2 years.

Social Media
West Midlands > Birmingham
6 months to
20 Sep 2018
Same period 2017 Same period 2016
Rank 138 154 175
Rank change year-on-year +16 +21 -23
Permanent jobs citing Social Media 56 48 48
As % of all permanent IT jobs advertised in Birmingham 1.48% 1.24% 0.99%
As % of the Miscellaneous category 3.23% 2.91% 2.28%
Number of salaries quoted 48 36 41
Birmingham median annual salary £42,500 £40,000 £37,500
Median salary % change year-on-year +6.25% +6.67% -
10th Percentile £17,500 £28,625 £25,750
90th Percentile £70,000 £65,000 £77,500
West Midlands median annual salary £32,500 £28,000 £27,500
% change year-on-year +16.07% +1.82% -21.43%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for generic IT skills.

All Generic IT Skills
Birmingham
Permanent vacancies with a requirement for generic IT skills 1,732 1,649 2,103
As % of all permanent IT jobs advertised in Birmingham 45.87% 42.50% 43.27%
Number of salaries quoted 1,138 1,216 1,320
Birmingham median annual salary £50,000 £42,500 £42,500
Median salary % change year-on-year +17.65% - -
10th Percentile £26,250 £26,750 £22,750
90th Percentile £73,750 £65,000 £67,500
West Midlands median annual salary £43,465 £40,000 £40,000
% change year-on-year +8.66% - +2.56%

Social Media
Job Vacancy Trend in Birmingham

Job postings citing Social Media as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Social Media in Birmingham

Social Media
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Birmingham.

Salary trend for Social Media in Birmingham

Social Media
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Social Media in Birmingham over the 6 months to 20 September 2018.

Salary histogram for Social Media in Birmingham

For the 6 months to 20 September 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Social Media.

1 48 (85.71%) Marketing
2 38 (67.86%) E-Commerce
3 32 (57.14%) Analytics
4 27 (48.21%) Digital Marketing
5 25 (44.64%) Degree
6 23 (41.07%) Retail
6 23 (41.07%) Google
7 20 (35.71%) SEO
7 20 (35.71%) Marketing Strategy
8 18 (32.14%) Twitter
9 16 (28.57%) Social Media Marketing
10 12 (21.43%) Email Marketing
11 10 (17.86%) Pay per click
12 9 (16.07%) Java
12 9 (16.07%) User Experience
12 9 (16.07%) Creative Thinking
13 8 (14.29%) Java 8
13 8 (14.29%) DevOps
13 8 (14.29%) AdWords
13 8 (14.29%) Web Design
13 8 (14.29%) Marketing Management
13 8 (14.29%) Jenkins
14 7 (12.50%) Google Analytics
14 7 (12.50%) Publishing
14 7 (12.50%) Brand Awareness
14 7 (12.50%) Mentoring
14 7 (12.50%) Facebook
15 6 (10.71%) Workflow
15 6 (10.71%) JavaScript
15 6 (10.71%) CSS

Social Media
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (8.93%) Adobe Experience Manager
1 5 (8.93%) Apache
1 5 (8.93%) Apache Solr
1 5 (8.93%) CMS
2 4 (7.14%) WordPress
Applications
1 4 (7.14%) Photoshop
2 3 (5.36%) Microsoft Office
3 2 (3.57%) Microsoft Excel
3 2 (3.57%) Microsoft PowerPoint
4 1 (1.79%) MS Visio
Business Applications
1 1 (1.79%) Shopify
Cloud Services
1 8 (14.29%) AdWords
2 7 (12.50%) Google Analytics
3 5 (8.93%) Amazon AWS
3 5 (8.93%) PaaS
3 5 (8.93%) SaaS
4 1 (1.79%) iTunes
4 1 (1.79%) npm
Database & Business Intelligence
1 3 (5.36%) MongoDB
1 3 (5.36%) MySQL
1 3 (5.36%) NoSQL
Development Applications
1 8 (14.29%) Jenkins
2 5 (8.93%) Atlassian Bamboo
2 5 (8.93%) Grunt
2 5 (8.93%) Maven
2 5 (8.93%) SonarQube
2 5 (8.93%) TeamCity
3 4 (7.14%) Dreamweaver
4 3 (5.36%) Cucumber
5 2 (3.57%) Git (software)
6 1 (1.79%) Axure RP
6 1 (1.79%) Balsamiq Mockups
6 1 (1.79%) git-flow
6 1 (1.79%) Rational Software Modeler
6 1 (1.79%) webpack
6 1 (1.79%) Xcode
General
1 48 (85.71%) Marketing
2 23 (41.07%) Retail
3 7 (12.50%) Brand Awareness
3 7 (12.50%) Publishing
4 3 (5.36%) Advertising
5 2 (3.57%) Finance
5 2 (3.57%) Manufacturing
Job Titles
1 12 (21.43%) Marketing Manager
2 10 (17.86%) Developer
3 9 (16.07%) Senior Developer
4 8 (14.29%) Digital Marketing Manager
4 8 (14.29%) Head of Marketing
5 5 (8.93%) Marketing Executive
6 4 (7.14%) Account Manager
6 4 (7.14%) Social Media Manager
6 4 (7.14%) Technical Account Manager
6 4 (7.14%) Technical Manager
7 3 (5.36%) Digital Executive
7 3 (5.36%) Digital Marketing Executive
7 3 (5.36%) Java Developer
7 3 (5.36%) Product Manager
7 3 (5.36%) Senior Java Developer
7 3 (5.36%) Social Media Executive
8 2 (3.57%) Head of Support
8 2 (3.57%) Online Marketing Executive
8 2 (3.57%) Online Marketing Manager
8 2 (3.57%) Sales Support
Libraries, Frameworks & Software Standards
1 6 (10.71%) CSS
1 6 (10.71%) CSS3
1 6 (10.71%) HTML
1 6 (10.71%) HTML5
1 6 (10.71%) jQuery
1 6 (10.71%) SOAP
1 6 (10.71%) Web Services
2 5 (8.93%) AngularJS
2 5 (8.93%) Apache CXF
2 5 (8.93%) Apache Sling
2 5 (8.93%) Java EE
2 5 (8.93%) JAX-RS
2 5 (8.93%) JSP
2 5 (8.93%) LDAP
2 5 (8.93%) Lucene
2 5 (8.93%) OSGi
2 5 (8.93%) RESTful
2 5 (8.93%) Twitter Bootstrap
2 5 (8.93%) XHTML
2 5 (8.93%) XML
Miscellaneous
1 9 (16.07%) User Experience
2 5 (8.93%) Analytical Skills
2 5 (8.93%) Client/Server
2 5 (8.93%) Replication
2 5 (8.93%) Taxonomies
3 2 (3.57%) Digital Media
3 2 (3.57%) Driving Licence
3 2 (3.57%) Mobile App
4 1 (1.79%) Data Structures
Operating Systems
1 1 (1.79%) Android
1 1 (1.79%) Apple iOS
Processes & Methodologies
1 38 (67.86%) E-Commerce
2 32 (57.14%) Analytics
3 27 (48.21%) Digital Marketing
4 20 (35.71%) Marketing Strategy
4 20 (35.71%) SEO
5 16 (28.57%) Social Media Marketing
6 12 (21.43%) Email Marketing
7 10 (17.86%) Pay per click
8 9 (16.07%) Creative Thinking
9 8 (14.29%) DevOps
9 8 (14.29%) Marketing Management
9 8 (14.29%) Web Design
10 7 (12.50%) Mentoring
11 6 (10.71%) Workflow
12 5 (8.93%) Agile Software Development
12 5 (8.93%) Content Management
12 5 (8.93%) Continuous Integration
12 5 (8.93%) Customer Engagement
12 5 (8.93%) Migration
12 5 (8.93%) Workflow Management
Programming Languages
1 9 (16.07%) Java
2 8 (14.29%) Java 8
3 6 (10.71%) JavaScript
4 3 (5.36%) SQL
5 1 (1.79%) ES6
Qualifications
1 25 (44.64%) Degree
Quality Assurance & Compliance
1 1 (1.79%) PMO
System Software
1 5 (8.93%) Varnish
Systems Management
1 5 (8.93%) Single Sign-On
Vendors
1 23 (41.07%) Google
2 18 (32.14%) Twitter
3 7 (12.50%) Facebook
4 5 (8.93%) Adobe
4 5 (8.93%) hybris
5 4 (7.14%) Microsoft
6 3 (5.36%) HP
6 3 (5.36%) HubSpot
6 3 (5.36%) IBM
6 3 (5.36%) Salesforce.com
7 2 (3.57%) Cadence
7 2 (3.57%) SAP
7 2 (3.57%) ServiceNow
8 1 (1.79%) Apple