Period
to 20 July 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 July 2018 with a comparison to the same period over the previous 2 years.

Social Media
West Midlands > Birmingham
6 months to
20 Jul 2018
Same period 2017 Same period 2016
Rank 138 153 161
Rank change year-on-year +15 +8 -1
Permanent jobs citing Social Media 65 35 63
As % of all permanent IT jobs advertised in Birmingham 1.65% 0.91% 1.31%
As % of the Miscellaneous category 3.61% 2.19% 2.99%
Number of salaries quoted 47 29 30
Birmingham median annual salary £42,500 £40,000 £37,500
Median salary % change year-on-year +6.25% +6.67% -
10th Percentile £17,500 £22,500 £25,750
90th Percentile £60,250 £40,300 £42,500
West Midlands median annual salary £32,500 £27,500 £27,500
% change year-on-year +18.18% - -20.29%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for generic IT skills.

All Generic IT Skills
Birmingham
Permanent vacancies with a requirement for generic IT skills 1,801 1,600 2,110
As % of all permanent IT jobs advertised in Birmingham 45.62% 41.59% 43.77%
Number of salaries quoted 1,154 1,195 1,349
Birmingham median annual salary £50,000 £42,500 £42,500
Median salary % change year-on-year +17.65% - +6.25%
10th Percentile £26,250 £26,250 £23,500
90th Percentile £72,500 £60,000 £67,500
West Midlands median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +2.56%

Social Media
Job Vacancy Trend in Birmingham

Job postings citing Social Media as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Social Media in Birmingham

Social Media
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Birmingham.

Salary trend for Social Media in Birmingham

Social Media
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Social Media in Birmingham over the 6 months to 20 July 2018.

Salary histogram for Social Media in Birmingham

For the 6 months to 20 July 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Social Media.

1 61 (93.85%) Marketing
2 37 (56.92%) Degree
2 37 (56.92%) E-Commerce
3 30 (46.15%) Digital Marketing
3 30 (46.15%) Analytics
4 24 (36.92%) Google
4 24 (36.92%) Retail
5 22 (33.85%) Marketing Strategy
6 20 (30.77%) Twitter
7 19 (29.23%) SEO
8 17 (26.15%) Mentoring
9 16 (24.62%) Line Management
9 16 (24.62%) Analytical Skills
9 16 (24.62%) Continuous Improvement
9 16 (24.62%) Social Media Marketing
9 16 (24.62%) SaaS
9 16 (24.62%) PaaS
9 16 (24.62%) Product Management
10 14 (21.54%) Email Marketing
11 12 (18.46%) Pay per click
12 9 (13.85%) Service Delivery
12 9 (13.85%) User Experience
12 9 (13.85%) ServiceNow
12 9 (13.85%) Creative Thinking
12 9 (13.85%) Due Diligence
13 8 (12.31%) AdWords
13 8 (12.31%) Web Design
13 8 (12.31%) Google Analytics
13 8 (12.31%) Marketing Management
13 8 (12.31%) Facebook

Social Media
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (9.23%) WordPress
2 5 (7.69%) CMS
3 2 (3.08%) Adobe Experience Manager
3 2 (3.08%) Apache
3 2 (3.08%) Apache Solr
Applications
1 4 (6.15%) Photoshop
2 2 (3.08%) Microsoft Office
3 1 (1.54%) Microsoft Excel
3 1 (1.54%) Microsoft PowerPoint
3 1 (1.54%) MS Visio
Business Applications
1 1 (1.54%) Shopify
Cloud Services
1 16 (24.62%) PaaS
1 16 (24.62%) SaaS
2 8 (12.31%) AdWords
2 8 (12.31%) Google Analytics
3 2 (3.08%) Amazon AWS
4 1 (1.54%) iTunes
4 1 (1.54%) npm
4 1 (1.54%) Office 365
Database & Business Intelligence
1 3 (4.62%) MongoDB
1 3 (4.62%) MySQL
1 3 (4.62%) NoSQL
Development Applications
1 5 (7.69%) Jenkins
2 4 (6.15%) Dreamweaver
3 3 (4.62%) Cucumber
4 2 (3.08%) Atlassian Bamboo
4 2 (3.08%) Git (software)
4 2 (3.08%) Grunt
4 2 (3.08%) Maven
4 2 (3.08%) SonarQube
4 2 (3.08%) TeamCity
5 1 (1.54%) Axure RP
5 1 (1.54%) Balsamiq Mockups
5 1 (1.54%) git-flow
5 1 (1.54%) Rational Software Modeler
5 1 (1.54%) webpack
5 1 (1.54%) Xcode
General
1 61 (93.85%) Marketing
2 24 (36.92%) Retail
3 7 (10.77%) Brand Awareness
4 3 (4.62%) Advertising
4 3 (4.62%) Publishing
5 2 (3.08%) Finance
6 1 (1.54%) Manufacturing
Job Titles
1 12 (18.46%) Marketing Manager
2 9 (13.85%) Developer
2 9 (13.85%) Head of Product Management
3 8 (12.31%) Digital Marketing Manager
3 8 (12.31%) Head of Marketing
4 7 (10.77%) Marketing Executive
4 7 (10.77%) Product Manager
5 6 (9.23%) Senior Developer
6 4 (6.15%) Digital Executive
6 4 (6.15%) Digital Marketing Executive
6 4 (6.15%) Social Media Manager
7 3 (4.62%) Java Developer
7 3 (4.62%) Senior Java Developer
7 3 (4.62%) Social Media Executive
8 2 (3.08%) Front End Developer (Client-Side Developer)
8 2 (3.08%) Online Marketing Executive
8 2 (3.08%) Online Marketing Manager
9 1 (1.54%) Android Developer
9 1 (1.54%) iOS Developer
9 1 (1.54%) Senior iOS Developer
Libraries, Frameworks & Software Standards
1 6 (9.23%) CSS
1 6 (9.23%) HTML
2 3 (4.62%) CSS3
2 3 (4.62%) HTML5
2 3 (4.62%) jQuery
2 3 (4.62%) SOAP
2 3 (4.62%) Spring
2 3 (4.62%) Spring MVC
2 3 (4.62%) Web Services
3 2 (3.08%) Apache CXF
3 2 (3.08%) Apache Sling
3 2 (3.08%) Java EE
3 2 (3.08%) JAX-RS
3 2 (3.08%) JSP
3 2 (3.08%) LDAP
3 2 (3.08%) Lucene
3 2 (3.08%) OSGi
3 2 (3.08%) RESTful
3 2 (3.08%) XHTML
3 2 (3.08%) XML
Miscellaneous
1 16 (24.62%) Analytical Skills
2 9 (13.85%) User Experience
3 2 (3.08%) Client/Server
3 2 (3.08%) Digital Media
3 2 (3.08%) Mobile App
3 2 (3.08%) Replication
3 2 (3.08%) Taxonomies
4 1 (1.54%) Data Structures
4 1 (1.54%) Driving Licence
4 1 (1.54%) Management Information System
Operating Systems
1 1 (1.54%) Android
1 1 (1.54%) Apple iOS
1 1 (1.54%) Windows
1 1 (1.54%) Windows 10
Processes & Methodologies
1 37 (56.92%) E-Commerce
2 30 (46.15%) Analytics
2 30 (46.15%) Digital Marketing
3 22 (33.85%) Marketing Strategy
4 19 (29.23%) SEO
5 17 (26.15%) Mentoring
6 16 (24.62%) Continuous Improvement
6 16 (24.62%) Line Management
6 16 (24.62%) Product Management
6 16 (24.62%) Social Media Marketing
7 14 (21.54%) Email Marketing
8 12 (18.46%) Pay per click
9 9 (13.85%) Creative Thinking
9 9 (13.85%) Due Diligence
9 9 (13.85%) Service Delivery
10 8 (12.31%) Marketing Management
10 8 (12.31%) Web Design
11 6 (9.23%) Agile Software Development
12 5 (7.69%) CRM
12 5 (7.69%) Online Marketing
Programming Languages
1 6 (9.23%) Java
2 5 (7.69%) Java 8
2 5 (7.69%) JavaScript
3 3 (4.62%) SQL
4 2 (3.08%) PHP
5 1 (1.54%) ES6
Qualifications
1 37 (56.92%) Degree
System Software
1 2 (3.08%) Varnish
Systems Management
1 2 (3.08%) Single Sign-On
Vendors
1 24 (36.92%) Google
2 20 (30.77%) Twitter
3 9 (13.85%) ServiceNow
4 8 (12.31%) Facebook
5 3 (4.62%) HubSpot
5 3 (4.62%) Salesforce.com
6 2 (3.08%) Adobe
6 2 (3.08%) hybris
7 1 (1.54%) Apple
7 1 (1.54%) Cadence
7 1 (1.54%) Microsoft
7 1 (1.54%) SAP