Period
to 29 July 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 29 July 2021 with a comparison to the same period over the previous 2 years.

Advertising
West Midlands > Birmingham
6 months to
29 Jul 2021
Same period 2020 Same period 2019
Rank 149 101 147
Rank change year-on-year -48 +46 -67
Permanent jobs citing Advertising 16 3 15
As % of all permanent jobs advertised in Birmingham 0.57% 0.24% 0.52%
As % of the General category 1.24% 0.47% 0.96%
Number of salaries quoted 13 1 14
10th Percentile £30,776 " £27,375
25th Percentile £51,250 £37,500 £33,438
Median annual salary (50th Percentile) £62,500 £45,000 £43,750
Median % change year-on-year +38.89% +2.86% -20.45%
75th Percentile £71,250 £52,500 £57,500
90th Percentile " " £72,500
West Midlands median annual salary £55,000 £46,250 £37,500
% change year-on-year +18.92% +23.33% -25.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 1,291 632 1,568
As % of all permanent IT jobs advertised in Birmingham 46.07% 50.93% 54.71%
Number of salaries quoted 962 552 1,273
10th Percentile £31,250 £31,250 £26,750
25th Percentile £41,438 £40,000 £32,500
Median annual salary (50th Percentile) £52,500 £49,059 £45,000
Median % change year-on-year +7.01% +9.02% -2.17%
75th Percentile £67,500 £60,000 £62,500
90th Percentile £81,250 £71,125 £72,500
West Midlands median annual salary £47,500 £47,500 £44,000
% change year-on-year - +7.95% +3.53%

Advertising
Job Vacancy Trend in Birmingham

Job postings citing Advertising as a proportion of all IT jobs advertised in Birmingham.

Job vacancy trend for Advertising in Birmingham

Advertising
Salary Trend in Birmingham

3-month moving average salary quoted in jobs citing Advertising in Birmingham.

Salary trend for Advertising in Birmingham

Advertising
Salary Histogram in Birmingham

Salary distribution for jobs citing Advertising in Birmingham over the 6 months to 29 July 2021.

Salary histogram for Advertising in Birmingham

For the 6 months to 29 July 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Advertising.

1 10 (62.50%) Marketing
2 9 (56.25%) Social Skills
3 8 (50.00%) Agile Software Development
4 7 (43.75%) Software Engineering
4 7 (43.75%) CSS
4 7 (43.75%) HTML
4 7 (43.75%) JavaScript
4 7 (43.75%) Problem-Solving
5 6 (37.50%) Deadline-Driven
5 6 (37.50%) npm
5 6 (37.50%) Serverless
5 6 (37.50%) Acceptance Criteria
5 6 (37.50%) DOM Manipulation/Scripting
5 6 (37.50%) AWS Lambda
5 6 (37.50%) Material-UI
5 6 (37.50%) JWT
5 6 (37.50%) Full Stack Development
5 6 (37.50%) Amazon Cognito
5 6 (37.50%) DOM
5 6 (37.50%) Data Analysis
5 6 (37.50%) Change Management
5 6 (37.50%) JSON
5 6 (37.50%) JIRA
5 6 (37.50%) Git (software)
5 6 (37.50%) RESTful
5 6 (37.50%) AWS
5 6 (37.50%) SaaS
5 6 (37.50%) HTML5
5 6 (37.50%) Node.js
5 6 (37.50%) CSS3

Advertising
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (37.50%) Elasticsearch
Cloud Services
1 6 (37.50%) Amazon Cognito
1 6 (37.50%) AWS
1 6 (37.50%) AWS Lambda
1 6 (37.50%) npm
1 6 (37.50%) SaaS
1 6 (37.50%) Serverless
2 1 (6.25%) Power Platform
Database & Business Intelligence
1 1 (6.25%) Data Warehouse
1 1 (6.25%) Power BI
1 1 (6.25%) SQL Server Reporting Services
Development Applications
1 6 (37.50%) Git (software)
1 6 (37.50%) JIRA
2 1 (6.25%) Visual Studio
General
1 10 (62.50%) Marketing
2 9 (56.25%) Social Skills
3 3 (18.75%) Brand Awareness
4 2 (12.50%) Finance
5 1 (6.25%) Analytical Skills
5 1 (6.25%) French Language
Job Titles
1 7 (43.75%) Developer
2 5 (31.25%) Full Stack Developer
2 5 (31.25%) Node.js Developer
3 3 (18.75%) Communications Manager
3 3 (18.75%) Digital Communications Manager
3 3 (18.75%) IT Manager
4 2 (12.50%) IT Project Manager
4 2 (12.50%) Project Manager
5 1 (6.25%) Business Intelligence Developer
5 1 (6.25%) Consultant
5 1 (6.25%) Delivery Manager
5 1 (6.25%) Marketing Manager
5 1 (6.25%) Project Delivery Manager
5 1 (6.25%) Recruitment Consultant
5 1 (6.25%) Senior Consultant
5 1 (6.25%) Senior Developer
5 1 (6.25%) Senior Full Stack Developer
5 1 (6.25%) Senior Recruitment Consultant
5 1 (6.25%) Software Developer
5 1 (6.25%) Software Engineer
Libraries, Frameworks & Software Standards
1 7 (43.75%) CSS
1 7 (43.75%) HTML
2 6 (37.50%) AngularJS
2 6 (37.50%) CSS3
2 6 (37.50%) DOM
2 6 (37.50%) HTML5
2 6 (37.50%) JSON
2 6 (37.50%) JWT
2 6 (37.50%) Material-UI
2 6 (37.50%) Node.js
2 6 (37.50%) RESTful
3 1 (6.25%) .NET
3 1 (6.25%) ASP.NET Web Forms
3 1 (6.25%) MDX
3 1 (6.25%) WinForms
Miscellaneous
1 6 (37.50%) User Experience
2 2 (12.50%) Virtual Team
3 1 (6.25%) Analytical Mindset
3 1 (6.25%) Housing Association
3 1 (6.25%) Social Media
Processes & Methodologies
1 8 (50.00%) Agile Software Development
2 7 (43.75%) Problem-Solving
2 7 (43.75%) Software Engineering
3 6 (37.50%) Acceptance Criteria
3 6 (37.50%) Change Management
3 6 (37.50%) Continuous Improvement
3 6 (37.50%) Data Analysis
3 6 (37.50%) Data Privacy
3 6 (37.50%) Deadline-Driven
3 6 (37.50%) DOM Manipulation/Scripting
3 6 (37.50%) Full Stack Development
4 3 (18.75%) Decision-Making
4 3 (18.75%) Digital Marketing
4 3 (18.75%) Line Management
4 3 (18.75%) Online Marketing
4 3 (18.75%) Programmatic Advertising
4 3 (18.75%) Project Delivery
4 3 (18.75%) Project Planning
5 2 (12.50%) Business Case
5 2 (12.50%) Supplier Management
Programming Languages
1 7 (43.75%) JavaScript
2 6 (37.50%) TypeScript
3 2 (12.50%) SQL
4 1 (6.25%) C#
4 1 (6.25%) Data Analysis Expressions (DAX)
4 1 (6.25%) PL/SQL
4 1 (6.25%) T-SQL
Vendors
1 2 (12.50%) Microsoft