Period
to 1 December 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 1 December 2020 with a comparison to the same period over the previous 2 years.

Advertising
West Midlands > Birmingham
6 months to
1 Dec 2020
Same period 2019 Same period 2018
Rank 98 137 150
Rank change year-on-year +39 +13 -53
Permanent jobs citing Advertising 10 12 41
As % of all permanent jobs advertised in Birmingham 0.85% 0.45% 1.15%
As % of the General category 2.60% 1.34% 2.89%
Number of salaries quoted 11 11 52
Median annual salary £41,000 £43,500 £53,250
Median salary % change year-on-year -5.75% -18.31% +28.31%
10th Percentile £26,250 £24,000 £33,500
90th Percentile £61,250 £53,750 £69,250
West Midlands median annual salary £41,750 £43,500 £50,000
% change year-on-year -4.02% -13.00% +25.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 385 895 1,420
As % of all permanent IT jobs advertised in Birmingham 32.65% 33.37% 39.97%
Number of salaries quoted 311 762 999
Median annual salary £50,000 £47,500 £47,500
Median salary % change year-on-year +5.26% - +5.56%
10th Percentile £34,418 £26,825 £26,250
90th Percentile £77,500 £77,500 £80,000
West Midlands median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +12.50%

Advertising
Job Vacancy Trend in Birmingham

Job postings citing Advertising as a proportion of all IT jobs advertised in Birmingham.

Job vacancy trend for Advertising in Birmingham

Advertising
Salary Trend in Birmingham

3-month moving average salary quoted in jobs citing Advertising in Birmingham.

Salary trend for Advertising in Birmingham

Advertising
Salary Histogram in Birmingham

Salary distribution for jobs citing Advertising in Birmingham over the 6 months to 1 December 2020.

Salary histogram for Advertising in Birmingham

For the 6 months to 1 December 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Advertising.

1 4 (40.00%) SQL
1 4 (40.00%) HTML
1 4 (40.00%) JavaScript
2 3 (30.00%) Finance
2 3 (30.00%) OO
3 2 (20.00%) PL/SQL
3 2 (20.00%) C#
3 2 (20.00%) OOP
3 2 (20.00%) .NET
3 2 (20.00%) Oracle
3 2 (20.00%) Microsoft
3 2 (20.00%) Dell
3 2 (20.00%) JSON
3 2 (20.00%) Migration
3 2 (20.00%) Google
3 2 (20.00%) Telematics
3 2 (20.00%) Azure
3 2 (20.00%) REST
3 2 (20.00%) Boomi
3 2 (20.00%) MuleSoft
3 2 (20.00%) UiPath
4 1 (10.00%) Project Delivery
4 1 (10.00%) API Development
4 1 (10.00%) Salesforce.com CRM
4 1 (10.00%) Windows 10
4 1 (10.00%) Front End Development
4 1 (10.00%) Marketing Automation
4 1 (10.00%) Continuous Deployment
4 1 (10.00%) Lead Generation
4 1 (10.00%) Greenfield Project

Advertising
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) CMS
1 1 (10.00%) Oracle SOA Suite
Business Applications
1 1 (10.00%) Eloqua
1 1 (10.00%) Salesforce.com CRM
Cloud Services
1 2 (20.00%) Azure
1 2 (20.00%) Boomi
2 1 (10.00%) Google Analytics
2 1 (10.00%) Office 365
Database & Business Intelligence
1 1 (10.00%) Oracle Database
1 1 (10.00%) Oracle Database 10g
1 1 (10.00%) Oracle Database 11g
1 1 (10.00%) Oracle Database 12c
Development Applications
1 1 (10.00%) Git (software)
1 1 (10.00%) Visual Studio
General
1 3 (30.00%) Finance
2 1 (10.00%) Automotive
2 1 (10.00%) Manufacturing
2 1 (10.00%) Marketing
Job Titles
1 4 (40.00%) Developer
2 2 (20.00%) Robotic Process Automation Developer
3 1 (10.00%) 2nd Line Support
3 1 (10.00%) 2nd Line Support Analyst
3 1 (10.00%) Analyst
3 1 (10.00%) CRM Manager
3 1 (10.00%) Front End Developer (Client-Side Developer)
3 1 (10.00%) IT Analyst
3 1 (10.00%) IT Support
3 1 (10.00%) IT Support Analyst
3 1 (10.00%) Operations Manager
3 1 (10.00%) Security Engineer
3 1 (10.00%) Senior Developer
3 1 (10.00%) Software Developer
3 1 (10.00%) Support Analyst
Libraries, Frameworks & Software Standards
1 4 (40.00%) HTML
2 2 (20.00%) .NET
2 2 (20.00%) JSON
2 2 (20.00%) REST
3 1 (10.00%) .NET Framework
3 1 (10.00%) Ajax
3 1 (10.00%) ASP.NET
3 1 (10.00%) ASP.NET Web Forms
3 1 (10.00%) CSS
3 1 (10.00%) jQuery
3 1 (10.00%) LDAP
3 1 (10.00%) OAuth
3 1 (10.00%) OAuth2
3 1 (10.00%) SAML
3 1 (10.00%) WCF
3 1 (10.00%) Web Services
3 1 (10.00%) WinForms
3 1 (10.00%) WPF
3 1 (10.00%) XML
Miscellaneous
1 1 (10.00%) Graphic Design
1 1 (10.00%) Greenfield Project
1 1 (10.00%) Smartphone
1 1 (10.00%) User Experience
Operating Systems
1 1 (10.00%) Android
1 1 (10.00%) Windows
1 1 (10.00%) Windows 10
Processes & Methodologies
1 3 (30.00%) OO
2 2 (20.00%) Migration
2 2 (20.00%) OOP
2 2 (20.00%) Telematics
3 1 (10.00%) Analytics
3 1 (10.00%) BDD
3 1 (10.00%) Content Management
3 1 (10.00%) Continuous Integration
3 1 (10.00%) CRM
3 1 (10.00%) Digital Marketing
3 1 (10.00%) Display Advertising
3 1 (10.00%) E-Commerce
3 1 (10.00%) Email Marketing
3 1 (10.00%) Marketing Management
3 1 (10.00%) MVC
3 1 (10.00%) Pay per click
3 1 (10.00%) Performance Metrics
3 1 (10.00%) SEO
3 1 (10.00%) SOA
3 1 (10.00%) TDD
Programming Languages
1 4 (40.00%) JavaScript
1 4 (40.00%) SQL
2 2 (20.00%) C#
2 2 (20.00%) PL/SQL
System Software
1 1 (10.00%) Active Directory
Systems Management
1 1 (10.00%) Single Sign-On
Vendors
1 2 (20.00%) Dell
1 2 (20.00%) Google
1 2 (20.00%) Microsoft
1 2 (20.00%) MuleSoft
1 2 (20.00%) Oracle
1 2 (20.00%) UiPath
2 1 (10.00%) Citrix
2 1 (10.00%) Intel
2 1 (10.00%) Marketo
2 1 (10.00%) Salesforce Marketing Cloud
2 1 (10.00%) Salesforce.com