The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 3 months to 26 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Advertising
West Midlands / Birmingham
Rank 91 124 99
Rank change year-on-year +33 -25  
Permanent jobs citing Advertising 28 13 19
As % of all permanent IT jobs advertised in Birmingham 1.55% 0.55% 1.10%
As % of the General category 3.85% 1.45% 3.17%
Number of salaries quoted 25 7 15
Median salary £35,000 £31,500 £35,000
Median salary % change year-on-year +11.11% -10.00%  
90% offered a salary of more than £23,800 £25,500 £25,500
10% offered a salary of more than £52,500 £42,000 £45,000
UK excluding London median salary £40,000 £40,500 £42,000
% change year-on-year -1.23% -3.57%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

General Skills
Birmingham
Permanent job vacancies with a requirement for common skills 727 898 599
As % of all permanent IT job vacancies advertised in Birmingham 40.32% 38.15% 34.70%
Number of salaries quoted 566 678 472
Median salary £40,000 £43,987 £47,500
Median salary % change year-on-year -9.06% -7.39%  
90% offered a salary of more than £22,500 £26,000 £27,500
10% offered a salary of more than £60,000 £70,000 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend in Birmingham

The job posting trend of jobs advertised in Birmingham citing Advertising as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Advertising in Birmingham

Advertising
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Birmingham.

Salary trend for Advertising in Birmingham

Advertising
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Advertising in Birmingham over the 3 months to 26 March 2017.

Salary histogram for Advertising in Birmingham

Advertising
Top 30 Related IT Skills in Birmingham

For the 6 months to 26 March 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Advertising.

1 33 (46.48%) JavaScript
2 26 (36.62%) CSS
2 26 (36.62%) Marketing
3 25 (35.21%) HTML
4 23 (32.39%) Microsoft
5 16 (22.54%) jQuery
6 15 (21.13%) User Experience
7 12 (16.90%) PHP
7 12 (16.90%) CRM
7 12 (16.90%) Web Development
8 11 (15.49%) Automotive
8 11 (15.49%) MS Excel
8 11 (15.49%) Java
8 11 (15.49%) Social Media
9 10 (14.08%) C#
9 10 (14.08%) SQL
9 10 (14.08%) Finance
9 10 (14.08%) Dynamics CRM
10 9 (12.68%) .NET
10 9 (12.68%) ERP
10 9 (12.68%) Business Intelligence
10 9 (12.68%) HTML5
10 9 (12.68%) CSS3
11 8 (11.27%) Front End Development
11 8 (11.27%) Digital Marketing
11 8 (11.27%) Epicor
11 8 (11.27%) Photoshop
11 8 (11.27%) Google
11 8 (11.27%) Retail
12 7 (9.86%) Agile Software Development

Advertising
Top Related IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (8.45%) CMS
2 3 (4.23%) MS Exchange
2 3 (4.23%) SharePoint
3 2 (2.82%) SharePoint 2013
4 1 (1.41%) Apache
4 1 (1.41%) Drupal
4 1 (1.41%) LiveCycle
4 1 (1.41%) nginx
4 1 (1.41%) SharePoint 2010
Applications
1 11 (15.49%) MS Excel
2 8 (11.27%) Photoshop
3 4 (5.63%) InDesign
4 2 (2.82%) Acrobat
4 2 (2.82%) Adobe After Effects
4 2 (2.82%) Adobe Creative Suite
4 2 (2.82%) Adobe Illustrator
4 2 (2.82%) Adobe Premiere
5 1 (1.41%) MS Office
Business Applications
1 10 (14.08%) Dynamics CRM
2 6 (8.45%) NetSuite
2 6 (8.45%) SAP Business One
3 3 (4.23%) Dynamics AX
3 3 (4.23%) Magento
3 3 (4.23%) Sage X3
4 2 (2.82%) Unit4 Business World
5 1 (1.41%) Dynamics NAV
5 1 (1.41%) Sage 300 ERP
Cloud Services
1 7 (9.86%) AdWords
2 3 (4.23%) Office 365
3 2 (2.82%) Microsoft Azure
4 1 (1.41%) Azure Active Directory
Communications & Networking
1 1 (1.41%) Internet
Database & Business Intelligence
1 4 (5.63%) MySQL
1 4 (5.63%) SQL Server
2 2 (2.82%) Data Warehouse
2 2 (2.82%) MongoDB
2 2 (2.82%) MS Access
2 2 (2.82%) SQL Server Analysis Services
2 2 (2.82%) SQL Server Integration Services
2 2 (2.82%) SQL Server Reporting Services
3 1 (1.41%) OLAP
3 1 (1.41%) Power BI
Development Applications
1 4 (5.63%) Git (software)
1 4 (5.63%) Grunt
1 4 (5.63%) gulp
1 4 (5.63%) Jenkins
2 1 (1.41%) Concordion
2 1 (1.41%) Cucumber
2 1 (1.41%) Selenium
2 1 (1.41%) The Grinder
General
1 26 (36.62%) Marketing
2 11 (15.49%) Automotive
3 10 (14.08%) Finance
4 8 (11.27%) Retail
5 5 (7.04%) Manufacturing
6 4 (5.63%) Games
7 1 (1.41%) German Language
7 1 (1.41%) Law
Job Titles
1 33 (46.48%) Developer
2 11 (15.49%) Designer
3 9 (12.68%) UI Designer
3 9 (12.68%) UI Developer
3 9 (12.68%) UI/UX Designer
3 9 (12.68%) UI/UX Developer
3 9 (12.68%) UX Designer
3 9 (12.68%) UX Developer
4 8 (11.27%) Consultant
5 7 (9.86%) Analyst
5 7 (9.86%) HTML Developer
6 6 (8.45%) CRM Developer
6 6 (8.45%) Dynamics CRM Developer
6 6 (8.45%) HTML CSS Developer
6 6 (8.45%) Microsoft Developer
6 6 (8.45%) Senior Developer
7 5 (7.04%) Angular Developer
7 5 (7.04%) Front End Developer (Client-Side Developer)
7 5 (7.04%) JavaScript Developer
7 5 (7.04%) PPC Specialist
Libraries, Frameworks & Software Standards
1 26 (36.62%) CSS
2 25 (35.21%) HTML
3 16 (22.54%) jQuery
4 9 (12.68%) .NET
4 9 (12.68%) CSS3
4 9 (12.68%) HTML5
5 7 (9.86%) AngularJS
5 7 (9.86%) Spring
6 6 (8.45%) JSON
7 5 (7.04%) Sass
7 5 (7.04%) Web Services
8 4 (5.63%) PhoneGap
8 4 (5.63%) RESTful
8 4 (5.63%) Semantic HTML
9 3 (4.23%) Hibernate
9 3 (4.23%) React
9 3 (4.23%) Twitter Bootstrap
10 2 (2.82%) ASP.NET MVC
10 2 (2.82%) UIKit
10 2 (2.82%) WCF
Miscellaneous
1 15 (21.13%) User Experience
2 11 (15.49%) Social Media
3 6 (8.45%) Analytical Skills
3 6 (8.45%) Mobile App
4 2 (2.82%) Animation
5 1 (1.41%) BBC
5 1 (1.41%) Blog
5 1 (1.41%) Computer Science
5 1 (1.41%) Driving Licence
5 1 (1.41%) Management Information System
5 1 (1.41%) New Media
Operating Systems
1 4 (5.63%) Android
1 4 (5.63%) Windows
1 4 (5.63%) Windows Server
2 3 (4.23%) Apple iOS
3 1 (1.41%) Linux
3 1 (1.41%) Mac OS
3 1 (1.41%) Windows 7
3 1 (1.41%) Windows Server 2012
Processes & Methodologies
1 12 (16.90%) CRM
1 12 (16.90%) Web Development
2 9 (12.68%) Business Intelligence
2 9 (12.68%) ERP
3 8 (11.27%) Digital Marketing
3 8 (11.27%) Front End Development
4 7 (9.86%) Agile Software Development
4 7 (9.86%) Analytics
4 7 (9.86%) SEO
4 7 (9.86%) Usability Testing
5 5 (7.04%) Pay per click
5 5 (7.04%) Web Design
6 4 (5.63%) Android Development
6 4 (5.63%) Business Development
6 4 (5.63%) Open Source
7 3 (4.23%) iOS Development
7 3 (4.23%) Mobile Development
7 3 (4.23%) Presales
7 3 (4.23%) Responsive Web Design
7 3 (4.23%) Social Media Monitoring
Programming Languages
1 33 (46.48%) JavaScript
2 12 (16.90%) PHP
3 11 (15.49%) Java
4 10 (14.08%) C#
4 10 (14.08%) SQL
5 2 (2.82%) VB.NET
6 1 (1.41%) C
6 1 (1.41%) Python
6 1 (1.41%) Scala
6 1 (1.41%) T-SQL
Qualifications
1 4 (5.63%) Degree
2 1 (1.41%) Microsoft Certification
2 1 (1.41%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (1.41%) GDPR
1 1 (1.41%) QA
1 1 (1.41%) SLA
System Software
1 5 (7.04%) Active Directory
2 1 (1.41%) Hyper-V
2 1 (1.41%) VMware Infrastructure
2 1 (1.41%) vSphere
Systems Management
1 1 (1.41%) SCCM
Vendors
1 23 (32.39%) Microsoft
2 8 (11.27%) Epicor
2 8 (11.27%) Google
3 7 (9.86%) Infor
3 7 (9.86%) Sage
3 7 (9.86%) SAP
4 5 (7.04%) Adobe
4 5 (7.04%) DoubleClick
4 5 (7.04%) Kenshoo
5 4 (5.63%) VMware
6 3 (4.23%) Oracle
6 3 (4.23%) Twitter
7 2 (2.82%) Crimson Hexagon
7 2 (2.82%) Facebook
8 1 (1.41%) JD Edwards
8 1 (1.41%) Salesforce.com
8 1 (1.41%) ServiceNow
8 1 (1.41%) Symantec
8 1 (1.41%) Veeam
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