Period
to 20 January 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 January 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Birmingham
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 43 67 100
Rank change year-on-year +24 +33 +13
Permanent jobs citing Marketing 184 164 94
As % of all permanent IT jobs advertised in Birmingham 5.07% 3.77% 2.49%
As % of the General category 12.99% 9.44% 6.48%
Number of salaries quoted 151 144 97
Birmingham median annual salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.67% - -6.25%
10th Percentile £26,250 £22,500 £20,900
90th Percentile £62,500 £52,125 £82,000
West Midlands median annual salary £32,500 £37,500 £33,250
% change year-on-year -13.33% +12.78% -5.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 1,417 1,737 1,451
As % of all permanent IT jobs advertised in Birmingham 39.05% 39.89% 38.48%
Number of salaries quoted 1,022 1,320 1,212
Birmingham median annual salary £45,000 £43,500 £42,500
Median salary % change year-on-year +3.45% +2.35% -5.56%
10th Percentile £26,250 £25,500 £25,750
90th Percentile £67,500 £67,500 £65,000
West Midlands median annual salary £41,000 £42,500 £42,500
% change year-on-year -3.53% - -

Marketing
Job Vacancy Trend in Birmingham

Job postings citing Marketing as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Marketing in Birmingham

Marketing
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Birmingham.

Salary trend for Marketing in Birmingham

Marketing
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Marketing in Birmingham over the 6 months to 20 January 2018.

Salary histogram for Marketing in Birmingham

For the 6 months to 20 January 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Marketing.

1 57 (30.98%) HTML
2 50 (27.17%) JavaScript
2 50 (27.17%) Agile Software Development
3 49 (26.63%) Social Media
4 46 (25.00%) CSS
5 43 (23.37%) Degree
6 39 (21.20%) Finance
7 33 (17.93%) Digital Marketing
7 33 (17.93%) Analytical Skills
8 32 (17.39%) PHP
9 30 (16.30%) .NET
9 30 (16.30%) C#
9 30 (16.30%) CMS
10 28 (15.22%) jQuery
10 28 (15.22%) Front End Development
11 27 (14.67%) Web Development
11 27 (14.67%) Retail
11 27 (14.67%) Advertising
12 26 (14.13%) MVC
13 25 (13.59%) SQL
13 25 (13.59%) Java
14 23 (12.50%) ASP.NET
14 23 (12.50%) Analytics
15 22 (11.96%) Git (software)
16 21 (11.41%) E-Commerce
16 21 (11.41%) ERP
16 21 (11.41%) Mentoring
17 20 (10.87%) Continuous Improvement
17 20 (10.87%) Product Management
17 20 (10.87%) PaaS

Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (16.30%) CMS
2 15 (8.15%) WordPress
3 8 (4.35%) Drupal
3 8 (4.35%) Sitecore CMS
3 8 (4.35%) Umbraco
4 7 (3.80%) SAS
5 6 (3.26%) IIS
6 3 (1.63%) SharePoint
7 2 (1.09%) Apache
8 1 (0.54%) Apache Solr
8 1 (0.54%) BizTalk Server
8 1 (0.54%) Confluence
8 1 (0.54%) Elasticsearch
Applications
1 14 (7.61%) Microsoft Excel
2 12 (6.52%) Photoshop
3 9 (4.89%) Microsoft Project
4 7 (3.80%) Microsoft PowerPoint
5 5 (2.72%) Microsoft Office
6 1 (0.54%) Adobe Illustrator
6 1 (0.54%) Adobe Premiere
6 1 (0.54%) HipChat
6 1 (0.54%) InDesign
Business Applications
1 7 (3.80%) SAP S/4HANA
2 3 (1.63%) Magento
2 3 (1.63%) Salesforce.com CRM
2 3 (1.63%) SAP EWM
2 3 (1.63%) SAP WM
3 2 (1.09%) Dynamics CRM
3 2 (1.09%) NetSuite
3 2 (1.09%) SAP Business One
4 1 (0.54%) Sage 200
4 1 (0.54%) Sage 500
4 1 (0.54%) Sage X3
4 1 (0.54%) WebTrends
Cloud Services
1 20 (10.87%) PaaS
2 19 (10.33%) SaaS
3 11 (5.98%) Microsoft Azure
4 9 (4.89%) Google Analytics
5 7 (3.80%) AdWords
6 4 (2.17%) Amazon AWS
7 3 (1.63%) GitHub
7 3 (1.63%) Google Cloud Platform
7 3 (1.63%) IaaS
8 2 (1.09%) MailChimp
8 2 (1.09%) Office 365
8 2 (1.09%) Serverless
9 1 (0.54%) Azure Active Directory
9 1 (0.54%) Azure Data Factory
9 1 (0.54%) Cortana Intelligence Suite
9 1 (0.54%) Fastly
Communications & Networking
1 4 (2.17%) Internet
2 3 (1.63%) Broadband
2 3 (1.63%) Ethernet
2 3 (1.63%) Firewall
2 3 (1.63%) WAN
3 2 (1.09%) DNS
3 2 (1.09%) LAN
3 2 (1.09%) VPN
4 1 (0.54%) DHCP
4 1 (0.54%) Extranet
4 1 (0.54%) FTP
4 1 (0.54%) HTTP
4 1 (0.54%) HTTPS
4 1 (0.54%) IPv6
4 1 (0.54%) Network Security
4 1 (0.54%) OSPF
4 1 (0.54%) SMS
4 1 (0.54%) Structured Cabling
4 1 (0.54%) VLAN
4 1 (0.54%) WLAN
Database & Business Intelligence
1 11 (5.98%) SQL Server
2 7 (3.80%) MySQL
3 6 (3.26%) SAS Enterprise Guide
3 6 (3.26%) SAS Enterprise Miner
4 4 (2.17%) Data Warehouse
4 4 (2.17%) PostgreSQL
4 4 (2.17%) Relational Database
5 3 (1.63%) NoSQL
5 3 (1.63%) Spotfire
6 2 (1.09%) Big Data
6 2 (1.09%) SQL Server Integration Services
7 1 (0.54%) Azure SQL Database
7 1 (0.54%) BigQuery
7 1 (0.54%) Data Lake
7 1 (0.54%) MongoDB
7 1 (0.54%) Power BI
7 1 (0.54%) SQL Server 2012
7 1 (0.54%) SQL Server Reporting Services
Development Applications
1 22 (11.96%) Git (software)
2 12 (6.52%) gulp
3 11 (5.98%) Grunt
4 10 (5.43%) Jenkins
5 6 (3.26%) git-flow
6 4 (2.17%) Visual Studio
7 3 (1.63%) eCATT
7 3 (1.63%) LSMW
8 2 (1.09%) JUnit
8 2 (1.09%) Subversion
9 1 (0.54%) GitLab
9 1 (0.54%) JIRA
9 1 (0.54%) jMock
9 1 (0.54%) Maven
9 1 (0.54%) Mocha
9 1 (0.54%) Mockito
9 1 (0.54%) MSBuild
9 1 (0.54%) Visual Studio Team System
9 1 (0.54%) webpack
General
1 39 (21.20%) Finance
2 27 (14.67%) Advertising
2 27 (14.67%) Retail
3 13 (7.07%) Manufacturing
4 12 (6.52%) Telecoms
5 10 (5.43%) Automotive
5 10 (5.43%) Banking
6 5 (2.72%) Games
7 4 (2.17%) Billing
7 4 (2.17%) Legal
8 1 (0.54%) Brand Awareness
8 1 (0.54%) Electronics
8 1 (0.54%) Investment Banking
8 1 (0.54%) Publishing
Job Titles
1 74 (40.22%) Developer
2 24 (13.04%) Senior Developer
3 22 (11.96%) Front End Developer (Client-Side Developer)
3 22 (11.96%) Graduate
4 20 (10.87%) Java Developer
5 19 (10.33%) Product Manager
6 18 (9.78%) Graduate Developer
6 18 (9.78%) Junior
6 18 (9.78%) Junior Developer
7 16 (8.70%) C# Developer
7 16 (8.70%) Project Manager
8 15 (8.15%) Analyst
8 15 (8.15%) Graduate C# Developer
8 15 (8.15%) Graduate Java Developer
8 15 (8.15%) Graduate Python Developer
8 15 (8.15%) Junior C# Developer
8 15 (8.15%) Junior Java Developer
8 15 (8.15%) Junior Python Developer
8 15 (8.15%) Python Developer
9 14 (7.61%) Web Developer
Libraries, Frameworks & Software Standards
1 57 (30.98%) HTML
2 46 (25.00%) CSS
3 30 (16.30%) .NET
4 28 (15.22%) jQuery
5 23 (12.50%) ASP.NET
6 19 (10.33%) Sass
7 16 (8.70%) ASP.NET MVC
7 16 (8.70%) J2EE
7 16 (8.70%) JSON
8 15 (8.15%) AngularJS
8 15 (8.15%) HTML5
9 13 (7.07%) Semantic HTML
10 11 (5.98%) CSS3
10 11 (5.98%) PhoneGap
11 10 (5.43%) RESTful
11 10 (5.43%) Web Services
12 8 (4.35%) XML
13 7 (3.80%) Laravel
13 7 (3.80%) React
13 7 (3.80%) Spring
Miscellaneous
1 49 (26.63%) Social Media
2 33 (17.93%) Analytical Skills
3 14 (7.61%) NHS
4 12 (6.52%) User Experience
5 11 (5.98%) Mobile App
6 7 (3.80%) Fintech
7 6 (3.26%) Client/Server
7 6 (3.26%) Tandem
8 5 (2.72%) Data Centre
9 4 (2.17%) Blog
10 3 (1.63%) Computer Science
11 1 (0.54%) Credit Risk
11 1 (0.54%) EPoS
11 1 (0.54%) FMCG
11 1 (0.54%) Graphic Design
11 1 (0.54%) Greenfield Project
11 1 (0.54%) Management Information System
11 1 (0.54%) Social Network
11 1 (0.54%) Video Editing
11 1 (0.54%) Wiki
Operating Systems
1 20 (10.87%) Linux
2 2 (1.09%) Windows
3 1 (0.54%) Debian
3 1 (0.54%) Ubuntu
3 1 (0.54%) Unix
Processes & Methodologies
1 50 (27.17%) Agile Software Development
2 33 (17.93%) Digital Marketing
3 28 (15.22%) Front End Development
4 27 (14.67%) Web Development
5 26 (14.13%) MVC
6 23 (12.50%) Analytics
7 21 (11.41%) E-Commerce
7 21 (11.41%) ERP
7 21 (11.41%) Mentoring
8 20 (10.87%) Continuous Improvement
8 20 (10.87%) Product Management
9 18 (9.78%) Project Management
9 18 (9.78%) TDD
10 17 (9.24%) Line Management
10 17 (9.24%) Presales
11 16 (8.70%) Open Source
12 15 (8.15%) BDD
12 15 (8.15%) PRINCE2
13 14 (7.61%) Stakeholder Management
14 13 (7.07%) Business Development
Programming Languages
1 50 (27.17%) JavaScript
2 32 (17.39%) PHP
3 30 (16.30%) C#
4 25 (13.59%) Java
4 25 (13.59%) SQL
5 19 (10.33%) Python
6 11 (5.98%) VBA
7 5 (2.72%) VB
8 3 (1.63%) ABAP
9 2 (1.09%) PowerShell
10 1 (0.54%) ES6
10 1 (0.54%) Go
10 1 (0.54%) Groovy
10 1 (0.54%) PHP 5
10 1 (0.54%) T-SQL
Qualifications
1 43 (23.37%) Degree
2 4 (2.17%) PMP
3 1 (0.54%) CCNA
3 1 (0.54%) Cisco Certification
3 1 (0.54%) ITIL Certification
3 1 (0.54%) MCP
Quality Assurance & Compliance
1 8 (4.35%) QA
2 4 (2.17%) SLA
3 1 (0.54%) GCP
3 1 (0.54%) ISO/IEC 27001
System Software
1 4 (2.17%) Active Directory
2 3 (1.63%) VMware Infrastructure
3 2 (1.09%) Hyper-V
4 1 (0.54%) Docker
4 1 (0.54%) vSphere
Systems Management
1 1 (0.54%) Ansible
1 1 (0.54%) Kubernetes
1 1 (0.54%) Opscode Chef
1 1 (0.54%) Puppet
Vendors
1 17 (9.24%) Google
2 16 (8.70%) Microsoft
3 12 (6.52%) SAP
4 10 (5.43%) Twitter
5 8 (4.35%) Sitecore
6 4 (2.17%) Capita
7 3 (1.63%) Adobe
7 3 (1.63%) Greenplum
7 3 (1.63%) Salesforce.com
7 3 (1.63%) TIBCO
7 3 (1.63%) VMware
7 3 (1.63%) Yahoo!
7 3 (1.63%) Zend
8 2 (1.09%) Epicor
8 2 (1.09%) Infor
8 2 (1.09%) Oracle
9 1 (0.54%) Apple
9 1 (0.54%) Cisco
9 1 (0.54%) Cognos
9 1 (0.54%) Sage