Period
to 19 April 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 April 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Birmingham
6 months to
19 Apr 2018
Same period 2017 Same period 2016
Rank 65 63 79
Rank change year-on-year -2 +16 +9
Permanent jobs citing Marketing 155 151 129
As % of all permanent IT jobs advertised in Birmingham 4.09% 3.96% 2.99%
As % of the General category 10.60% 9.63% 7.60%
Number of salaries quoted 118 134 113
Birmingham median annual salary £40,000 £35,000 £35,000
Median salary % change year-on-year +14.29% - -12.50%
10th Percentile £26,250 £22,750 £21,250
90th Percentile £67,500 £57,500 £71,250
West Midlands median annual salary £37,500 £37,500 £32,500
% change year-on-year - +15.38% -18.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 1,462 1,568 1,697
As % of all permanent IT jobs advertised in Birmingham 38.55% 41.15% 39.32%
Number of salaries quoted 1,071 1,239 1,323
Birmingham median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - -2.58%
10th Percentile £26,250 £26,250 £25,000
90th Percentile £68,750 £67,500 £65,000
West Midlands median annual salary £42,500 £40,591 £42,500
% change year-on-year +4.70% -4.49% -

Marketing
Job Vacancy Trend in Birmingham

Job postings citing Marketing as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Marketing in Birmingham

Marketing
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Birmingham.

Salary trend for Marketing in Birmingham

Marketing
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Marketing in Birmingham over the 6 months to 19 April 2018.

Salary histogram for Marketing in Birmingham

For the 6 months to 19 April 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Marketing.

1 45 (29.03%) Social Media
2 40 (25.81%) Degree
3 37 (23.87%) Retail
4 35 (22.58%) Finance
4 35 (22.58%) Analytical Skills
5 34 (21.94%) Analytics
6 31 (20.00%) HTML
6 31 (20.00%) Digital Marketing
7 30 (19.35%) Service Delivery
8 28 (18.06%) SaaS
9 25 (16.13%) PaaS
10 24 (15.48%) Google
10 24 (15.48%) Agile Software Development
10 24 (15.48%) Mentoring
11 23 (14.84%) E-Commerce
12 22 (14.19%) CSS
12 22 (14.19%) JavaScript
12 22 (14.19%) PHP
12 22 (14.19%) Product Management
12 22 (14.19%) Continuous Improvement
12 22 (14.19%) Line Management
13 21 (13.55%) WordPress
14 19 (12.26%) MVC
15 18 (11.61%) SQL
15 18 (11.61%) Web Development
16 17 (10.97%) C#
16 17 (10.97%) Stakeholder Management
17 16 (10.32%) B2B
17 16 (10.32%) Google Analytics
18 15 (9.68%) Business Development

Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (13.55%) WordPress
2 9 (5.81%) SAS
3 6 (3.87%) CMS
4 4 (2.58%) Drupal
4 4 (2.58%) Sitecore CMS
5 3 (1.94%) Confluence
5 3 (1.94%) Umbraco
6 2 (1.29%) Apache
7 1 (0.65%) BizTalk Server
7 1 (0.65%) SharePoint
Applications
1 8 (5.16%) Microsoft Excel
2 5 (3.23%) Microsoft PowerPoint
3 3 (1.94%) HipChat
4 2 (1.29%) Microsoft Office
5 1 (0.65%) Adobe Illustrator
5 1 (0.65%) Photoshop
Business Applications
1 4 (2.58%) Magento
2 3 (1.94%) Salesforce.com CRM
3 2 (1.29%) Dynamics AX
3 2 (1.29%) Dynamics CRM
3 2 (1.29%) NetSuite
3 2 (1.29%) SAP Business One
4 1 (0.65%) Sage 200
4 1 (0.65%) Sage 500
4 1 (0.65%) Sage X3
4 1 (0.65%) SAP CRM
4 1 (0.65%) SAP Hybris
Cloud Services
1 28 (18.06%) SaaS
2 25 (16.13%) PaaS
3 16 (10.32%) Google Analytics
4 11 (7.10%) AdWords
5 9 (5.81%) Microsoft Azure
6 7 (4.52%) IaaS
7 6 (3.87%) Serverless
8 5 (3.23%) Azure Data Factory
8 5 (3.23%) Cortana Intelligence Suite
9 4 (2.58%) GitHub
10 2 (1.29%) Amazon AWS
10 2 (1.29%) Dynamics 365
10 2 (1.29%) Google Cloud Platform
10 2 (1.29%) Office 365
11 1 (0.65%) MailChimp
11 1 (0.65%) Salesforce Sales Cloud
11 1 (0.65%) Salesforce Service Cloud
Communications & Networking
1 6 (3.87%) Internet
2 2 (1.29%) Firewall
2 2 (1.29%) LAN
2 2 (1.29%) VPN
2 2 (1.29%) WAN
Database & Business Intelligence
1 7 (4.52%) SAS Enterprise Guide
1 7 (4.52%) SAS Enterprise Miner
2 6 (3.87%) SQL Server Reporting Services
3 5 (3.23%) Azure SQL Database
3 5 (3.23%) Big Data
3 5 (3.23%) Data Lake
3 5 (3.23%) Power BI
3 5 (3.23%) SQL Server Integration Services
4 4 (2.58%) MySQL
4 4 (2.58%) SQL Server Analysis Services
5 1 (0.65%) Blockchain
5 1 (0.65%) Data Warehouse
5 1 (0.65%) InterSystems Cache
Development Applications
1 8 (5.16%) Git (software)
1 8 (5.16%) Visual Studio
2 3 (1.94%) JIRA
3 2 (1.29%) gulp
4 1 (0.65%) Visual Studio Team System
General
1 37 (23.87%) Retail
2 35 (22.58%) Finance
3 14 (9.03%) Legal
3 14 (9.03%) Manufacturing
4 12 (7.74%) Telecoms
5 10 (6.45%) Advertising
5 10 (6.45%) Banking
6 4 (2.58%) Publishing
7 3 (1.94%) Brand Awareness
7 3 (1.94%) Games
8 1 (0.65%) Automotive
8 1 (0.65%) Financial Institution
8 1 (0.65%) Front Office
8 1 (0.65%) Investment Banking
8 1 (0.65%) Retail Banking
Job Titles
1 36 (23.23%) Developer
2 16 (10.32%) Architect
3 14 (9.03%) Analyst
4 12 (7.74%) Cloud Architect
4 12 (7.74%) Product Manager
5 11 (7.10%) C# Developer
5 11 (7.10%) Graduate
5 11 (7.10%) Graduate C# Developer
5 11 (7.10%) Graduate Developer
5 11 (7.10%) Graduate Java Developer
5 11 (7.10%) Graduate Python Developer
5 11 (7.10%) Java Developer
5 11 (7.10%) Junior
5 11 (7.10%) Junior C# Developer
5 11 (7.10%) Junior Developer
5 11 (7.10%) Junior Java Developer
5 11 (7.10%) Junior Python Developer
5 11 (7.10%) Python Developer
6 10 (6.45%) Consultant
6 10 (6.45%) Head of Product Management
Libraries, Frameworks & Software Standards
1 31 (20.00%) HTML
2 22 (14.19%) CSS
3 13 (8.39%) .NET
3 13 (8.39%) ASP.NET
4 12 (7.74%) ASP.NET MVC
5 11 (7.10%) J2EE
6 5 (3.23%) Laravel
7 4 (2.58%) Node.js
7 4 (2.58%) Vue (Vue.js)
8 3 (1.94%) CodeIgniter
8 3 (1.94%) Twitter Bootstrap
9 2 (1.29%) jQuery
9 2 (1.29%) PhoneGap
9 2 (1.29%) Sass
9 2 (1.29%) Semantic HTML
10 1 (0.65%) AngularJS
10 1 (0.65%) ASP.NET Web API
10 1 (0.65%) ASP.NET Web Forms
10 1 (0.65%) EDI
10 1 (0.65%) Entity Framework
Miscellaneous
1 45 (29.03%) Social Media
2 35 (22.58%) Analytical Skills
3 11 (7.10%) Data Centre
3 11 (7.10%) Self-Motivation
4 7 (4.52%) NHS
5 6 (3.87%) Tandem
6 5 (3.23%) Blog
7 4 (2.58%) Fintech
8 2 (1.29%) Mobile App
9 1 (0.65%) Digital Media
9 1 (0.65%) FMCG
9 1 (0.65%) Graphic Design
9 1 (0.65%) Greenfield Project
9 1 (0.65%) Management Information System
9 1 (0.65%) User Experience
Operating Systems
1 15 (9.68%) Linux
2 1 (0.65%) Windows
2 1 (0.65%) Windows 10
Processes & Methodologies
1 34 (21.94%) Analytics
2 31 (20.00%) Digital Marketing
3 30 (19.35%) Service Delivery
4 24 (15.48%) Agile Software Development
4 24 (15.48%) Mentoring
5 23 (14.84%) E-Commerce
6 22 (14.19%) Continuous Improvement
6 22 (14.19%) Line Management
6 22 (14.19%) Product Management
7 19 (12.26%) MVC
8 18 (11.61%) Web Development
9 17 (10.97%) Stakeholder Management
10 16 (10.32%) B2B
11 15 (9.68%) Business Development
11 15 (9.68%) ERP
12 14 (9.03%) Facilities Management
13 13 (8.39%) B2C
13 13 (8.39%) Front End Development
13 13 (8.39%) Service Design
13 13 (8.39%) TDD
Programming Languages
1 22 (14.19%) JavaScript
1 22 (14.19%) PHP
2 18 (11.61%) SQL
3 17 (10.97%) C#
4 12 (7.74%) Python
5 11 (7.10%) Java
6 6 (3.87%) VBA
7 4 (2.58%) U-SQL
8 2 (1.29%) ES6
8 2 (1.29%) PHP 5
9 1 (0.65%) C
9 1 (0.65%) MUMPS
9 1 (0.65%) PowerShell
9 1 (0.65%) R
Qualifications
1 40 (25.81%) Degree
2 2 (1.29%) Six Sigma Green Belt
Quality Assurance & Compliance
1 3 (1.94%) QA
1 3 (1.94%) SLA
2 2 (1.29%) PMO
System Software
1 4 (2.58%) Virtual Machines
2 3 (1.94%) Active Directory
3 2 (1.29%) Hyper-V
3 2 (1.29%) VMware Infrastructure
Vendors
1 24 (15.48%) Google
2 13 (8.39%) Twitter
3 12 (7.74%) Microsoft
4 10 (6.45%) SAP
4 10 (6.45%) ServiceNow
5 5 (3.23%) Tableau
6 4 (2.58%) Capita
6 4 (2.58%) Salesforce.com
6 4 (2.58%) Sitecore
7 3 (1.94%) Atlassian
7 3 (1.94%) Facebook
7 3 (1.94%) IFS
7 3 (1.94%) Oracle
7 3 (1.94%) Yahoo!
8 2 (1.29%) Adobe
8 2 (1.29%) Epicor
8 2 (1.29%) Infor
8 2 (1.29%) VMware
9 1 (0.65%) Cognizant
9 1 (0.65%) Sage