Period
to 25 June 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 June 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Birmingham
6 months to
25 Jun 2018
Same period 2017 Same period 2016
Rank 51 69 74
Rank change year-on-year +18 +5 +19
Permanent jobs citing Marketing 186 138 163
As % of all permanent IT jobs advertised in Birmingham 4.84% 3.66% 3.48%
As % of the General category 12.59% 8.60% 9.05%
Number of salaries quoted 152 130 137
Birmingham median annual salary £40,000 £36,250 £32,500
Median salary % change year-on-year +10.34% +11.54% -7.14%
10th Percentile £22,600 £25,000 £21,250
90th Percentile £67,500 £60,000 £68,500
West Midlands median annual salary £37,500 £37,000 £32,500
% change year-on-year +1.35% +13.85% -7.14%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 1,477 1,604 1,801
As % of all permanent IT jobs advertised in Birmingham 38.40% 42.59% 38.40%
Number of salaries quoted 1,073 1,258 1,325
Birmingham median annual salary £43,500 £42,500 £40,000
Median salary % change year-on-year +2.35% +6.25% -11.11%
10th Percentile £26,250 £26,250 £23,500
90th Percentile £68,750 £63,750 £70,000
West Midlands median annual salary £42,500 £40,000 £41,000
% change year-on-year +6.25% -2.44% -3.53%

Marketing
Job Vacancy Trend in Birmingham

Job postings citing Marketing as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Marketing in Birmingham

Marketing
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Birmingham.

Salary trend for Marketing in Birmingham

Marketing
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Marketing in Birmingham over the 6 months to 25 June 2018.

Salary histogram for Marketing in Birmingham

For the 6 months to 25 June 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Marketing.

1 56 (30.11%) Degree
1 56 (30.11%) Social Media
2 47 (25.27%) Analytics
3 46 (24.73%) Retail
4 45 (24.19%) Digital Marketing
5 38 (20.43%) E-Commerce
6 35 (18.82%) Finance
6 35 (18.82%) Google
7 31 (16.67%) C#
7 31 (16.67%) SQL
8 28 (15.05%) Microsoft
8 28 (15.05%) MVC
9 27 (14.52%) Service Delivery
9 27 (14.52%) Agile Software Development
10 26 (13.98%) SaaS
10 26 (13.98%) HTML
10 26 (13.98%) JavaScript
11 25 (13.44%) Twitter
12 24 (12.90%) Analytical Skills
12 24 (12.90%) Microsoft Azure
13 22 (11.83%) Google Analytics
13 22 (11.83%) Marketing Strategy
14 21 (11.29%) Mentoring
14 21 (11.29%) .NET
14 21 (11.29%) SEO
15 20 (10.75%) ASP.NET
16 18 (9.68%) Product Management
16 18 (9.68%) PaaS
16 18 (9.68%) Line Management
16 18 (9.68%) Continuous Improvement

Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (9.14%) WordPress
2 10 (5.38%) CMS
2 10 (5.38%) SAS
3 2 (1.08%) Apache
3 2 (1.08%) Confluence
3 2 (1.08%) Drupal
3 2 (1.08%) Sitecore CMS
3 2 (1.08%) Umbraco
4 1 (0.54%) Tomcat
Applications
1 10 (5.38%) Microsoft Excel
2 8 (4.30%) Microsoft Office
3 7 (3.76%) Microsoft PowerPoint
4 4 (2.15%) Photoshop
5 2 (1.08%) HipChat
6 1 (0.54%) Adobe Illustrator
6 1 (0.54%) Revit
Business Applications
1 5 (2.69%) Dynamics AX
2 2 (1.08%) Dynamics CRM
2 2 (1.08%) Magento
2 2 (1.08%) SAP Business One
3 1 (0.54%) Dynamics NAV
3 1 (0.54%) NetSuite
3 1 (0.54%) Sage 200
3 1 (0.54%) Sage X3
3 1 (0.54%) Salesforce.com CRM
3 1 (0.54%) SAP CRM
3 1 (0.54%) SAP Hybris
3 1 (0.54%) Shopify
Cloud Services
1 26 (13.98%) SaaS
2 24 (12.90%) Microsoft Azure
3 22 (11.83%) Google Analytics
4 18 (9.68%) PaaS
5 12 (6.45%) AdWords
6 4 (2.15%) Azure Data Factory
6 4 (2.15%) Cortana Intelligence Suite
6 4 (2.15%) Dynamics 365
6 4 (2.15%) IaaS
6 4 (2.15%) Office 365
6 4 (2.15%) Serverless
7 2 (1.08%) MailChimp
8 1 (0.54%) GitHub
8 1 (0.54%) Google Cloud Platform
8 1 (0.54%) Google Tag Manager
8 1 (0.54%) Salesforce Sales Cloud
8 1 (0.54%) Salesforce Service Cloud
Communications & Networking
1 6 (3.23%) Skype
2 3 (1.61%) Internet
2 3 (1.61%) NAS
2 3 (1.61%) VoIP
2 3 (1.61%) VPN
Database & Business Intelligence
1 10 (5.38%) Azure SQL Database
2 9 (4.84%) SQL Server
3 8 (4.30%) SQL Server Reporting Services
4 6 (3.23%) MySQL
5 5 (2.69%) SAS Enterprise Guide
5 5 (2.69%) SAS Enterprise Miner
5 5 (2.69%) SQL Server Integration Services
6 4 (2.15%) Big Data
6 4 (2.15%) Data Lake
6 4 (2.15%) Power BI
6 4 (2.15%) SQL Server Analysis Services
7 3 (1.61%) MongoDB
7 3 (1.61%) NoSQL
8 2 (1.08%) Blockchain
8 2 (1.08%) RDBMS
8 2 (1.08%) Relational Database
9 1 (0.54%) BigQuery
9 1 (0.54%) Data Warehouse
9 1 (0.54%) InterSystems Cache
9 1 (0.54%) SQL Server 2012
Development Applications
1 7 (3.76%) Git (software)
2 5 (2.69%) Visual Studio
3 3 (1.61%) Cucumber
3 3 (1.61%) Dreamweaver
3 3 (1.61%) Jenkins
4 2 (1.08%) gulp
4 2 (1.08%) JIRA
5 1 (0.54%) Maven
General
1 46 (24.73%) Retail
2 35 (18.82%) Finance
3 15 (8.06%) Manufacturing
4 14 (7.53%) Legal
5 12 (6.45%) Advertising
6 9 (4.84%) Publishing
7 7 (3.76%) Brand Awareness
8 6 (3.23%) Banking
9 5 (2.69%) Telecoms
10 3 (1.61%) Games
11 2 (1.08%) Automotive
11 2 (1.08%) Financial Institution
11 2 (1.08%) Investment Banking
11 2 (1.08%) Retail Banking
12 1 (0.54%) Front Office
Job Titles
1 43 (23.12%) Developer
2 16 (8.60%) Architect
3 15 (8.06%) Analyst
4 13 (6.99%) C# Developer
5 11 (5.91%) Cloud Architect
5 11 (5.91%) Java Developer
5 11 (5.91%) Marketing Manager
6 10 (5.38%) .NET Developer
6 10 (5.38%) Head of Product Management
7 9 (4.84%) Consultant
7 9 (4.84%) Technical Architect
8 8 (4.30%) Head of Marketing
8 8 (4.30%) Junior
8 8 (4.30%) Junior Developer
8 8 (4.30%) Product Manager
8 8 (4.30%) React Developer
8 8 (4.30%) Software Developer
9 7 (3.76%) Graduate Python Developer
9 7 (3.76%) Junior Java Developer
9 7 (3.76%) Python Developer
Libraries, Frameworks & Software Standards
1 26 (13.98%) HTML
2 21 (11.29%) .NET
3 20 (10.75%) ASP.NET
4 16 (8.60%) CSS
5 15 (8.06%) ASP.NET MVC
6 10 (5.38%) ASP.NET Web API
6 10 (5.38%) Twitter Bootstrap
7 9 (4.84%) Entity Framework
8 8 (4.30%) J2EE
8 8 (4.30%) KnockoutJS
8 8 (4.30%) React
9 6 (3.23%) WinForms
10 5 (2.69%) Spring
11 4 (2.15%) jQuery
11 4 (2.15%) Laravel
11 4 (2.15%) Spring MVC
12 3 (1.61%) AngularJS
12 3 (1.61%) CSS3
12 3 (1.61%) HTML5
12 3 (1.61%) Sass
Miscellaneous
1 56 (30.11%) Social Media
2 24 (12.90%) Analytical Skills
3 12 (6.45%) Data Centre
4 10 (5.38%) Self-Motivation
5 6 (3.23%) User Experience
6 5 (2.69%) Driving Licence
7 4 (2.15%) Digital Media
8 2 (1.08%) Blog
8 2 (1.08%) Fintech
8 2 (1.08%) Mobile App
8 2 (1.08%) NHS
9 1 (0.54%) Computer Science
9 1 (0.54%) FMCG
9 1 (0.54%) Graphic Design
9 1 (0.54%) Greenfield Project
9 1 (0.54%) Hybrid Cloud
9 1 (0.54%) Management Information System
Operating Systems
1 15 (8.06%) Linux
2 8 (4.30%) Windows
3 3 (1.61%) Unix
4 1 (0.54%) Windows 10
Processes & Methodologies
1 47 (25.27%) Analytics
2 45 (24.19%) Digital Marketing
3 38 (20.43%) E-Commerce
4 28 (15.05%) MVC
5 27 (14.52%) Agile Software Development
5 27 (14.52%) Service Delivery
6 22 (11.83%) Marketing Strategy
7 21 (11.29%) Mentoring
7 21 (11.29%) SEO
8 18 (9.68%) Continuous Improvement
8 18 (9.68%) Line Management
8 18 (9.68%) Product Management
9 17 (9.14%) B2B
9 17 (9.14%) CRM
10 16 (8.60%) Business Development
10 16 (8.60%) Web Development
11 15 (8.06%) Pay per click
11 15 (8.06%) Presales
12 13 (6.99%) Service Design
12 13 (6.99%) Stakeholder Management
Programming Languages
1 31 (16.67%) C#
1 31 (16.67%) SQL
2 26 (13.98%) JavaScript
3 12 (6.45%) Java
3 12 (6.45%) PHP
4 8 (4.30%) Python
5 4 (2.15%) U-SQL
6 3 (1.61%) Java 8
7 2 (1.08%) C
7 2 (1.08%) ES6
7 2 (1.08%) PHP 5
7 2 (1.08%) R
7 2 (1.08%) VBA
8 1 (0.54%) MUMPS
8 1 (0.54%) VB.NET
Qualifications
1 56 (30.11%) Degree
2 2 (1.08%) Six Sigma Green Belt
Quality Assurance & Compliance
1 5 (2.69%) SLA
2 4 (2.15%) PMO
3 3 (1.61%) QA
System Software
1 4 (2.15%) Virtual Machines
2 3 (1.61%) Active Directory
2 3 (1.61%) Hyper-V
Vendors
1 35 (18.82%) Google
2 28 (15.05%) Microsoft
3 25 (13.44%) Twitter
4 13 (6.99%) SAP
5 10 (5.38%) ServiceNow
5 10 (5.38%) Xamarin
6 8 (4.30%) Facebook
7 4 (2.15%) HubSpot
7 4 (2.15%) IFS
7 4 (2.15%) Salesforce.com
7 4 (2.15%) Tableau
8 3 (1.61%) QNAP
8 3 (1.61%) Screaming Frog
9 2 (1.08%) Adobe
9 2 (1.08%) Atlassian
9 2 (1.08%) Cognizant
9 2 (1.08%) Sitecore
10 1 (0.54%) Cadence
10 1 (0.54%) Sage
10 1 (0.54%) Siebel