Period
to 20 August 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 August 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Birmingham
6 months to
20 Aug 2018
Same period 2017 Same period 2016
Rank 53 62 73
Rank change year-on-year +9 +11 +17
Permanent jobs citing Marketing 195 160 171
As % of all permanent IT jobs advertised in Birmingham 5.02% 4.10% 3.62%
As % of the General category 13.38% 9.57% 9.34%
Number of salaries quoted 163 149 140
Birmingham median annual salary £42,500 £37,500 £30,000
Median salary % change year-on-year +13.33% +25.00% -13.04%
10th Percentile £22,000 £27,250 £21,250
90th Percentile £70,000 £61,250 £67,500
West Midlands median annual salary £40,000 £36,000 £30,000
% change year-on-year +11.11% +20.00% -14.28%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 1,457 1,672 1,830
As % of all permanent IT jobs advertised in Birmingham 37.53% 42.89% 38.70%
Number of salaries quoted 1,062 1,295 1,312
Birmingham median annual salary £43,625 £42,500 £40,000
Median salary % change year-on-year +2.65% +6.25% -11.11%
10th Percentile £26,250 £27,100 £23,025
90th Percentile £70,000 £65,000 £67,500
West Midlands median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - -5.88%

Marketing
Job Vacancy Trend in Birmingham

Job postings citing Marketing as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Marketing in Birmingham

Marketing
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Birmingham.

Salary trend for Marketing in Birmingham

Marketing
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Marketing in Birmingham over the 6 months to 20 August 2018.

Salary histogram for Marketing in Birmingham

For the 6 months to 20 August 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Marketing.

1 67 (34.36%) Digital Marketing
2 57 (29.23%) Degree
2 57 (29.23%) Analytics
3 56 (28.72%) Social Media
4 51 (26.15%) E-Commerce
5 48 (24.62%) Retail
6 44 (22.56%) Google
7 40 (20.51%) Agile Software Development
8 37 (18.97%) JavaScript
9 36 (18.46%) C#
10 35 (17.95%) SQL
11 34 (17.44%) Microsoft
11 34 (17.44%) MVC
11 34 (17.44%) SEO
12 33 (16.92%) HTML
13 29 (14.87%) Microsoft Azure
13 29 (14.87%) Marketing Strategy
14 28 (14.36%) Twitter
14 28 (14.36%) Finance
15 26 (13.33%) .NET
15 26 (13.33%) Google Analytics
16 24 (12.31%) Java
17 23 (11.79%) ASP.NET
17 23 (11.79%) CSS
18 22 (11.28%) TDD
19 21 (10.77%) Mentoring
19 21 (10.77%) Presales
20 20 (10.26%) React
21 19 (9.74%) Pay per click
21 19 (9.74%) Creative Thinking

Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (7.18%) CMS
2 12 (6.15%) WordPress
3 8 (4.10%) SAS
4 6 (3.08%) Apache
5 5 (2.56%) Adobe Experience Manager
5 5 (2.56%) Apache Solr
6 3 (1.54%) Tomcat
7 1 (0.51%) Drupal
Applications
1 10 (5.13%) Microsoft Excel
1 10 (5.13%) Microsoft Office
2 9 (4.62%) Microsoft PowerPoint
3 5 (2.56%) Photoshop
4 1 (0.51%) Adobe Illustrator
4 1 (0.51%) Revit
Business Applications
1 6 (3.08%) Dynamics AX
2 1 (0.51%) Adobe Campaign
2 1 (0.51%) Dynamics CRM
2 1 (0.51%) Dynamics NAV
2 1 (0.51%) FastStats
2 1 (0.51%) Magento
2 1 (0.51%) NetSuite
2 1 (0.51%) Sage 200
2 1 (0.51%) Sage X3
2 1 (0.51%) Salesforce.com CRM
2 1 (0.51%) Shopify
Cloud Services
1 29 (14.87%) Microsoft Azure
2 26 (13.33%) Google Analytics
3 16 (8.21%) AdWords
4 11 (5.64%) SaaS
5 8 (4.10%) PaaS
6 5 (2.56%) Amazon AWS
6 5 (2.56%) Dynamics 365
7 4 (2.05%) Azure Data Factory
7 4 (2.05%) Cortana Intelligence Suite
7 4 (2.05%) IaaS
7 4 (2.05%) Office 365
7 4 (2.05%) Serverless
8 2 (1.03%) MailChimp
9 1 (0.51%) GitHub
9 1 (0.51%) Google Cloud Platform
9 1 (0.51%) Google Tag Manager
9 1 (0.51%) SmartFocus
Communications & Networking
1 6 (3.08%) Skype
2 3 (1.54%) NAS
2 3 (1.54%) VoIP
2 3 (1.54%) VPN
3 1 (0.51%) Internet
Database & Business Intelligence
1 14 (7.18%) Azure SQL Database
2 10 (5.13%) SQL Server
3 9 (4.62%) SQL Server Reporting Services
4 4 (2.05%) Big Data
4 4 (2.05%) Data Lake
4 4 (2.05%) MySQL
4 4 (2.05%) Power BI
4 4 (2.05%) SQL Server Analysis Services
4 4 (2.05%) SQL Server Integration Services
5 3 (1.54%) MongoDB
5 3 (1.54%) NoSQL
5 3 (1.54%) RDBMS
5 3 (1.54%) Relational Database
5 3 (1.54%) SAS Enterprise Guide
5 3 (1.54%) SAS Enterprise Miner
6 2 (1.03%) Blockchain
7 1 (0.51%) BigQuery
7 1 (0.51%) SQL Server 2012
Development Applications
1 8 (4.10%) Jenkins
1 8 (4.10%) Maven
2 7 (3.59%) Git (software)
3 5 (2.56%) Atlassian Bamboo
3 5 (2.56%) Grunt
3 5 (2.56%) SonarQube
3 5 (2.56%) TeamCity
3 5 (2.56%) Visual Studio
4 4 (2.05%) Dreamweaver
4 4 (2.05%) Subversion
5 3 (1.54%) Cucumber
6 1 (0.51%) JIRA
General
1 48 (24.62%) Retail
2 28 (14.36%) Finance
3 16 (8.21%) Publishing
4 15 (7.69%) Manufacturing
5 11 (5.64%) Advertising
6 9 (4.62%) Brand Awareness
7 7 (3.59%) Legal
8 4 (2.05%) Banking
9 2 (1.03%) Financial Institution
9 2 (1.03%) Games
9 2 (1.03%) Investment Banking
9 2 (1.03%) Retail Banking
9 2 (1.03%) Telecoms
10 1 (0.51%) Automotive
10 1 (0.51%) Law
Job Titles
1 56 (28.72%) Developer
2 20 (10.26%) Analyst
3 16 (8.21%) C# Developer
3 16 (8.21%) Java Developer
4 15 (7.69%) .NET Developer
5 14 (7.18%) Marketing Manager
6 12 (6.15%) React Developer
6 12 (6.15%) Senior Developer
7 10 (5.13%) C# .NET Developer
8 9 (4.62%) Architect
8 9 (4.62%) Consultant
8 9 (4.62%) Front End Developer (Client-Side Developer)
8 9 (4.62%) Marketing Executive
9 8 (4.10%) Business Analyst
9 8 (4.10%) Digital Marketing Manager
9 8 (4.10%) Head of Marketing
9 8 (4.10%) Software Developer
10 7 (3.59%) Digital Analyst
10 7 (3.59%) Digital Business Analyst
10 7 (3.59%) Technical Architect
Libraries, Frameworks & Software Standards
1 33 (16.92%) HTML
2 26 (13.33%) .NET
3 23 (11.79%) ASP.NET
3 23 (11.79%) CSS
4 20 (10.26%) React
5 17 (8.72%) ASP.NET MVC
5 17 (8.72%) Twitter Bootstrap
6 15 (7.69%) ASP.NET Web API
7 14 (7.18%) Spring
8 12 (6.15%) HTML5
8 12 (6.15%) jQuery
8 12 (6.15%) KnockoutJS
9 10 (5.13%) Entity Framework
9 10 (5.13%) Spring MVC
10 9 (4.62%) AngularJS
10 9 (4.62%) CSS3
10 9 (4.62%) JSP
10 9 (4.62%) XML
11 8 (4.10%) J2EE
11 8 (4.10%) Web Services
Miscellaneous
1 56 (28.72%) Social Media
2 12 (6.15%) Analytical Skills
3 11 (5.64%) User Experience
4 10 (5.13%) Self-Motivation
5 7 (3.59%) Data Centre
5 7 (3.59%) Driving Licence
6 5 (2.56%) Client/Server
6 5 (2.56%) Replication
6 5 (2.56%) Taxonomies
7 4 (2.05%) Digital Media
7 4 (2.05%) Hybrid Cloud
8 2 (1.03%) Blog
8 2 (1.03%) Fintech
9 1 (0.51%) Computer Science
9 1 (0.51%) Graphic Design
9 1 (0.51%) Management Information System
9 1 (0.51%) Mobile App
9 1 (0.51%) NHS
Operating Systems
1 14 (7.18%) Linux
2 10 (5.13%) Windows
3 6 (3.08%) Apple iOS
4 4 (2.05%) Unix
5 1 (0.51%) Windows 10
Processes & Methodologies
1 67 (34.36%) Digital Marketing
2 57 (29.23%) Analytics
3 51 (26.15%) E-Commerce
4 40 (20.51%) Agile Software Development
5 34 (17.44%) MVC
5 34 (17.44%) SEO
6 29 (14.87%) Marketing Strategy
7 22 (11.28%) TDD
8 21 (10.77%) Mentoring
8 21 (10.77%) Presales
9 19 (9.74%) Creative Thinking
9 19 (9.74%) Pay per click
10 18 (9.23%) Mobile Development
10 18 (9.23%) Web Development
11 17 (8.72%) Email Marketing
12 16 (8.21%) CRM
12 16 (8.21%) Responsive Web Design
12 16 (8.21%) Social Media Marketing
13 14 (7.18%) Service Delivery
14 13 (6.67%) Content Management
Programming Languages
1 37 (18.97%) JavaScript
2 36 (18.46%) C#
3 35 (17.95%) SQL
4 24 (12.31%) Java
5 8 (4.10%) Java 8
6 6 (3.08%) PHP
6 6 (3.08%) Python
7 4 (2.05%) U-SQL
8 2 (1.03%) C
8 2 (1.03%) R
9 1 (0.51%) ES6
9 1 (0.51%) VB.NET
Qualifications
1 57 (29.23%) Degree
2 8 (4.10%) Security Cleared
3 1 (0.51%) CISM
3 1 (0.51%) CISSP
3 1 (0.51%) ISEB
3 1 (0.51%) Six Sigma Green Belt
Quality Assurance & Compliance
1 5 (2.56%) PMO
2 4 (2.05%) SLA
3 2 (1.03%) QA
4 1 (0.51%) GDPR
4 1 (0.51%) ISO/IEC 27001
System Software
1 5 (2.56%) Varnish
2 4 (2.05%) Virtual Machines
3 3 (1.54%) Active Directory
3 3 (1.54%) Hyper-V
Systems Management
1 5 (2.56%) Single Sign-On
Vendors
1 44 (22.56%) Google
2 34 (17.44%) Microsoft
3 28 (14.36%) Twitter
4 14 (7.18%) Xamarin
5 12 (6.15%) SAP
6 10 (5.13%) Facebook
7 8 (4.10%) Adobe
8 6 (3.08%) HubSpot
8 6 (3.08%) Salesforce.com
9 5 (2.56%) hybris
9 5 (2.56%) ServiceNow
10 4 (2.05%) Screaming Frog
10 4 (2.05%) Tableau
11 3 (1.54%) IFS
11 3 (1.54%) QNAP
12 2 (1.03%) Cadence
12 2 (1.03%) Cognizant
13 1 (0.51%) Criteo
13 1 (0.51%) Sage