The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 27 June 2017 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands / Birmingham
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 57 60 82
Rank change year-on-year +3 +22  
Permanent jobs citing Marketing 80 91 48
As % of all permanent IT jobs advertised in Birmingham 4.06% 3.87% 2.39%
As % of the General category 9.21% 10.38% 6.78%
Number of salaries quoted 73 72 40
Median salary £37,500 £27,500 £33,125
Median salary % change year-on-year +36.36% -16.98%  
90% offered a salary of more than £28,100 £22,500 £22,800
10% offered a salary of more than £59,700 £52,500 £67,500
UK excluding London median salary £40,000 £38,500 £40,000
% change year-on-year +3.89% -3.75%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

General Skills
Birmingham
Permanent job vacancies with a requirement for common skills 869 877 708
As % of all permanent IT job vacancies advertised in Birmingham 44.11% 37.29% 35.22%
Number of salaries quoted 682 620 542
Median salary £42,500 £40,000 £50,000
Median salary % change year-on-year +6.25% -20.00%  
90% offered a salary of more than £30,000 £24,000 £30,000
10% offered a salary of more than £65,000 £65,000 £64,200
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in Birmingham

The job posting trend of jobs advertised in Birmingham citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in Birmingham

Marketing
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Birmingham.

Salary trend for Marketing in Birmingham

Marketing
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Marketing in Birmingham over the 3 months to 27 June 2017.

Salary histogram for Marketing in Birmingham

For the 6 months to 27 June 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Marketing.

1 49 (34.51%) HTML
2 47 (33.10%) CSS
3 39 (27.46%) Digital Marketing
4 38 (26.76%) SQL
5 37 (26.06%) PHP
5 37 (26.06%) MVC
6 36 (25.35%) Linux
7 32 (22.54%) JavaScript
8 31 (21.83%) AngularJS
9 30 (21.13%) MySQL
9 30 (21.13%) Finance
10 28 (19.72%) Retail
11 27 (19.01%) Agile Software Development
12 26 (18.31%) .NET
12 26 (18.31%) CRM
13 24 (16.90%) C#
13 24 (16.90%) Degree
14 23 (16.20%) Web Development
14 23 (16.20%) Business Intelligence
14 23 (16.20%) HTML5
15 22 (15.49%) ASP.NET
16 21 (14.79%) Python
16 21 (14.79%) Social Media
16 21 (14.79%) Git (software)
17 20 (14.08%) Java
17 20 (14.08%) SQL Server
17 20 (14.08%) TDD
18 18 (12.68%) REST
19 17 (11.97%) Social Media Monitoring
19 17 (11.97%) jQuery

Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (9.86%) CMS
2 6 (4.23%) Drupal
2 6 (4.23%) WebSphere
2 6 (4.23%) WordPress
3 4 (2.82%) SharePoint
4 3 (2.11%) Umbraco
5 2 (1.41%) Adobe Experience Manager
5 2 (1.41%) Apache
5 2 (1.41%) nginx
5 2 (1.41%) SugarCRM
6 1 (0.70%) EPiServer
6 1 (0.70%) Joomla!
6 1 (0.70%) Moodle
6 1 (0.70%) SAS
6 1 (0.70%) Sitecore CMS
Applications
1 13 (9.15%) Microsoft Excel
2 5 (3.52%) Adobe After Effects
2 5 (3.52%) Adobe Creative Suite
2 5 (3.52%) Adobe Premiere
2 5 (3.52%) Photoshop
3 4 (2.82%) Acrobat
3 4 (2.82%) InDesign
4 3 (2.11%) Microsoft Office
4 3 (2.11%) Microsoft PowerPoint
5 1 (0.70%) Adobe Illustrator
5 1 (0.70%) SPSS
Business Applications
1 1 (0.70%) assyst
1 1 (0.70%) Dynamics AX
1 1 (0.70%) Dynamics CRM
1 1 (0.70%) Magento
1 1 (0.70%) NetSuite
1 1 (0.70%) Payment Gateway
1 1 (0.70%) Sage X3
1 1 (0.70%) SAP Business One
1 1 (0.70%) SAP CRM
1 1 (0.70%) Unit4 Business World
1 1 (0.70%) WebTrends
Cloud Services
1 6 (4.23%) AdWords
1 6 (4.23%) Google Analytics
2 4 (2.82%) Microsoft Azure
2 4 (2.82%) Office 365
3 3 (2.11%) Amazon AWS
4 1 (0.70%) Asana
4 1 (0.70%) AWS CloudFormation
4 1 (0.70%) Dynamics 365
4 1 (0.70%) G Suite
4 1 (0.70%) GitHub
4 1 (0.70%) IBM Blueworks
4 1 (0.70%) SaaS
Communications & Networking
1 7 (4.93%) WAN
2 5 (3.52%) Internet
3 4 (2.82%) Firewall
3 4 (2.82%) Structured Cabling
3 4 (2.82%) VLAN
3 4 (2.82%) WLAN
4 3 (2.11%) DNS
5 2 (1.41%) BGP
5 2 (1.41%) Extranet
5 2 (1.41%) Network Security
5 2 (1.41%) OSPF
6 1 (0.70%) SMS
Database & Business Intelligence
1 30 (21.13%) MySQL
2 20 (14.08%) SQL Server
3 15 (10.56%) MongoDB
4 14 (9.86%) Apache Cassandra
5 5 (3.52%) Big Data
6 4 (2.82%) SQL Server Integration Services
6 4 (2.82%) SQL Server Reporting Services
7 3 (2.11%) QlikView
8 2 (1.41%) Data Warehouse
8 2 (1.41%) Relational Database
8 2 (1.41%) SQL Server Analysis Services
9 1 (0.70%) Data Mining
9 1 (0.70%) Geospatial Data
9 1 (0.70%) GIS
9 1 (0.70%) Hadoop
9 1 (0.70%) NoSQL
9 1 (0.70%) SAP BW
9 1 (0.70%) Spatial Data
Development Applications
1 21 (14.79%) Git (software)
2 14 (9.86%) JSUnit
3 3 (2.11%) Team Foundation Server
4 2 (1.41%) Jenkins
4 2 (1.41%) JIRA
4 2 (1.41%) JUnit
4 2 (1.41%) Maven
4 2 (1.41%) Visual Studio
5 1 (0.70%) Ant
5 1 (0.70%) Atlassian Bamboo
5 1 (0.70%) Balsamiq Mockups
5 1 (0.70%) Grunt
5 1 (0.70%) gulp
5 1 (0.70%) Hudson
5 1 (0.70%) jMock
5 1 (0.70%) LSMW
5 1 (0.70%) Mockito
5 1 (0.70%) SonarQube
5 1 (0.70%) Subversion
General
1 30 (21.13%) Finance
2 28 (19.72%) Retail
3 17 (11.97%) Games
4 12 (8.45%) Advertising
5 9 (6.34%) Banking
6 7 (4.93%) Telecoms
7 3 (2.11%) Mandarin Language
7 3 (2.11%) Manufacturing
8 2 (1.41%) Legal
9 1 (0.70%) Automotive
9 1 (0.70%) Back Office
9 1 (0.70%) German Language
Job Titles
1 65 (45.77%) Developer
2 20 (14.08%) C# Developer
3 19 (13.38%) HTML CSS Developer
3 19 (13.38%) HTML Developer
4 17 (11.97%) Analyst
5 16 (11.27%) Front End Developer (Client-Side Developer)
5 16 (11.27%) Java Developer
5 16 (11.27%) Junior
5 16 (11.27%) Junior Developer
6 15 (10.56%) Graduate
6 15 (10.56%) Graduate C# Developer
6 15 (10.56%) Graduate Developer
6 15 (10.56%) Graduate Java Developer
6 15 (10.56%) Graduate Python Developer
6 15 (10.56%) Junior C# Developer
6 15 (10.56%) Junior Java Developer
6 15 (10.56%) Junior Python Developer
6 15 (10.56%) PHP Developer
6 15 (10.56%) Python Developer
6 15 (10.56%) Web Developer
Libraries, Frameworks & Software Standards
1 49 (34.51%) HTML
2 47 (33.10%) CSS
3 31 (21.83%) AngularJS
4 26 (18.31%) .NET
5 23 (16.20%) HTML5
6 22 (15.49%) ASP.NET
7 18 (12.68%) REST
8 17 (11.97%) jQuery
9 16 (11.27%) ASP.NET MVC
10 15 (10.56%) J2EE
11 14 (9.86%) Ionic Framework
11 14 (9.86%) WebSockets
12 13 (9.15%) Laravel
13 11 (7.75%) Symfony
14 9 (6.34%) CSS3
14 9 (6.34%) LAMP
15 8 (5.63%) PhoneGap
15 8 (5.63%) Twitter Bootstrap
16 5 (3.52%) Sass
16 5 (3.52%) SOAP
Miscellaneous
1 21 (14.79%) Social Media
2 15 (10.56%) Mobile App
3 14 (9.86%) NHS
4 11 (7.75%) User Experience
5 9 (6.34%) Algorithms
5 9 (6.34%) Analytical Skills
6 8 (5.63%) BBC
6 8 (5.63%) Management Information System
7 5 (3.52%) Animation
7 5 (3.52%) Data Centre
7 5 (3.52%) Driving Licence
7 5 (3.52%) Virtual Team
8 1 (0.70%) Blog
8 1 (0.70%) Client/Server
8 1 (0.70%) Computer Science
8 1 (0.70%) EPoS
8 1 (0.70%) Learning Management System
8 1 (0.70%) Linux Command Line
8 1 (0.70%) LLPG
Operating Systems
1 36 (25.35%) Linux
2 2 (1.41%) Unix
3 1 (0.70%) Android
3 1 (0.70%) Apple iOS
3 1 (0.70%) Windows
3 1 (0.70%) Windows Server
Processes & Methodologies
1 39 (27.46%) Digital Marketing
2 37 (26.06%) MVC
3 27 (19.01%) Agile Software Development
4 26 (18.31%) CRM
5 23 (16.20%) Business Intelligence
5 23 (16.20%) Web Development
6 20 (14.08%) TDD
7 17 (11.97%) Social Media Monitoring
8 15 (10.56%) BDD
8 15 (10.56%) Data Analysis
9 14 (9.86%) Analytics
9 14 (9.86%) Project Management
9 14 (9.86%) Social Commerce
10 13 (9.15%) B2B
10 13 (9.15%) E-Commerce
11 11 (7.75%) Mobile Development
11 11 (7.75%) Statistics
12 10 (7.04%) Customer Engagement
12 10 (7.04%) Programme Management
12 10 (7.04%) Statistical Analysis
Programming Languages
1 38 (26.76%) SQL
2 37 (26.06%) PHP
3 32 (22.54%) JavaScript
4 24 (16.90%) C#
5 21 (14.79%) Python
6 20 (14.08%) Java
7 15 (10.56%) C
8 3 (2.11%) R
9 2 (1.41%) PHP 5
10 1 (0.70%) ABAP
10 1 (0.70%) Go
10 1 (0.70%) Ruby
10 1 (0.70%) Scala
10 1 (0.70%) TypeScript
10 1 (0.70%) VB
Qualifications
1 24 (16.90%) Degree
2 4 (2.82%) CCNA
2 4 (2.82%) Cisco Certification
3 3 (2.11%) PRINCE2 Practitioner
4 2 (1.41%) ITIL Certification
5 1 (0.70%) PhD
Quality Assurance & Compliance
1 5 (3.52%) SLA
2 2 (1.41%) QA
3 1 (0.70%) BS7666
3 1 (0.70%) ISO/IEC 20000
System Software
1 2 (1.41%) Docker
2 1 (0.70%) etcd
2 1 (0.70%) flannel
Systems Management
1 1 (0.70%) Ansible
1 1 (0.70%) Consul
1 1 (0.70%) Kubernetes
1 1 (0.70%) Nagios
1 1 (0.70%) Opscode Chef
1 1 (0.70%) Puppet
1 1 (0.70%) Salt
1 1 (0.70%) Sysdig
1 1 (0.70%) Terraform
Vendors
1 14 (9.86%) Microsoft
2 12 (8.45%) Google
3 10 (7.04%) Zend
4 8 (5.63%) Adobe
5 7 (4.93%) IBM
6 6 (4.23%) hybris
7 3 (2.11%) Computacenter
7 3 (2.11%) Facebook
7 3 (2.11%) Salesforce.com
7 3 (2.11%) SAP
7 3 (2.11%) Telerik
7 3 (2.11%) Twitter
8 2 (1.41%) Cisco
8 2 (1.41%) Crimson Hexagon
8 2 (1.41%) DoubleClick
8 2 (1.41%) Kenshoo
8 2 (1.41%) Oracle
9 1 (0.70%) F5
9 1 (0.70%) Tableau
9 1 (0.70%) Yardi
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