Period
to 2 December 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 2 December 2020 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Birmingham
6 months to
2 Dec 2020
Same period 2019 Same period 2018
Rank 72 85 58
Rank change year-on-year +13 -27 -14
Permanent jobs citing Marketing 32 66 163
As % of all permanent jobs advertised in Birmingham 2.70% 2.46% 4.59%
As % of the General category 8.23% 7.37% 11.48%
Number of salaries quoted 39 66 170
Median annual salary £52,500 £47,500 £42,500
Median salary % change year-on-year +10.53% +11.76% +6.25%
10th Percentile £32,500 £31,875 £26,200
90th Percentile £78,000 £81,875 £76,250
West Midlands median annual salary £50,000 £45,500 £42,500
% change year-on-year +9.89% +7.06% +21.43%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 389 895 1,420
As % of all permanent IT jobs advertised in Birmingham 32.77% 33.37% 39.97%
Number of salaries quoted 315 762 999
Median annual salary £50,000 £47,500 £47,500
Median salary % change year-on-year +5.26% - +5.56%
10th Percentile £34,418 £26,825 £26,250
90th Percentile £77,500 £77,500 £80,000
West Midlands median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +12.50%

Marketing
Job Vacancy Trend in Birmingham

Job postings citing Marketing as a proportion of all IT jobs advertised in Birmingham.

Job vacancy trend for Marketing in Birmingham

Marketing
Salary Trend in Birmingham

3-month moving average salary quoted in jobs citing Marketing in Birmingham.

Salary trend for Marketing in Birmingham

Marketing
Salary Histogram in Birmingham

Salary distribution for jobs citing Marketing in Birmingham over the 6 months to 2 December 2020.

Salary histogram for Marketing in Birmingham

For the 6 months to 2 December 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Marketing.

1 16 (50.00%) Agile Software Development
2 11 (34.38%) E-Commerce
3 10 (31.25%) Web Development
4 9 (28.13%) JavaScript
5 8 (25.00%) CSS
5 8 (25.00%) HTML
5 8 (25.00%) CMS
5 8 (25.00%) jQuery
5 8 (25.00%) Digital Marketing
6 7 (21.88%) Magento
6 7 (21.88%) KnockoutJS
6 7 (21.88%) Shopify
7 6 (18.75%) API Integration
8 5 (15.63%) Personalization
8 5 (15.63%) Product Backlog
8 5 (15.63%) Content Management
8 5 (15.63%) Business Analysis
8 5 (15.63%) CRM
8 5 (15.63%) SaaS
9 4 (12.50%) Analytics
9 4 (12.50%) Telematics
9 4 (12.50%) SC Cleared
9 4 (12.50%) Security Cleared
9 4 (12.50%) Business Intelligence
9 4 (12.50%) B2B
9 4 (12.50%) Problem-Solving
9 4 (12.50%) Sprint Planning
9 4 (12.50%) Sketch
9 4 (12.50%) Project Delivery
9 4 (12.50%) Open Source

Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (25.00%) CMS
2 2 (6.25%) Sitecore CMS
Applications
1 4 (12.50%) Sketch
2 3 (9.38%) Figma
2 3 (9.38%) InVision
3 1 (3.13%) Microsoft Excel
3 1 (3.13%) Photoshop
Business Applications
1 7 (21.88%) Magento
1 7 (21.88%) Shopify
2 2 (6.25%) Salesforce.com CRM
3 1 (3.13%) Eloqua
Cloud Services
1 5 (15.63%) SaaS
2 3 (9.38%) Azure
3 1 (3.13%) Google Analytics
3 1 (3.13%) Lucidchart
3 1 (3.13%) Office 365
3 1 (3.13%) Power Platform
3 1 (3.13%) Salesforce Sales Cloud
Communications & Networking
1 1 (3.13%) SMS
Database & Business Intelligence
1 1 (3.13%) MySQL
1 1 (3.13%) Power BI
1 1 (3.13%) SQL Server Analysis Services
1 1 (3.13%) SQL Server Integration Services
1 1 (3.13%) SQL Server Reporting Services
1 1 (3.13%) Tableau
Development Applications
1 2 (6.25%) Atlassian Bamboo
1 2 (6.25%) Hudson
1 2 (6.25%) Jenkins
1 2 (6.25%) Vagrant
2 1 (3.13%) Balsamiq
2 1 (3.13%) Git (software)
2 1 (3.13%) TeamCity
General
1 3 (9.38%) Finance
1 3 (9.38%) Manufacturing
1 3 (9.38%) Retail
2 2 (6.25%) Public Sector
3 1 (3.13%) Advertising
3 1 (3.13%) Automotive
3 1 (3.13%) Billing
3 1 (3.13%) Electronics
3 1 (3.13%) Games
3 1 (3.13%) Legal
3 1 (3.13%) Telecoms
Job Titles
1 10 (31.25%) Developer
2 7 (21.88%) Front End Developer (Client-Side Developer)
3 6 (18.75%) Front End Web Developer (Client-Side Developer)
3 6 (18.75%) Web Developer
4 5 (15.63%) Product Manager
5 4 (12.50%) Digital Product Manager
6 3 (9.38%) Azure Engineer
6 3 (9.38%) Designer
6 3 (9.38%) UX Designer
7 2 (6.25%) Architect
7 2 (6.25%) Azure DevOps Engineer
7 2 (6.25%) DevOps Engineer
7 2 (6.25%) Digital Architect
8 1 (3.13%) Business Analyst
8 1 (3.13%) Consultant
8 1 (3.13%) Operations Manager
8 1 (3.13%) Recruitment Consultant
8 1 (3.13%) Sales Consultant
8 1 (3.13%) Senior Consultant
8 1 (3.13%) Senior Manager
Libraries, Frameworks & Software Standards
1 8 (25.00%) CSS
1 8 (25.00%) HTML
1 8 (25.00%) jQuery
2 7 (21.88%) KnockoutJS
3 2 (6.25%) Velocity
4 1 (3.13%) AngularJS
4 1 (3.13%) GraphQL
4 1 (3.13%) Laravel
4 1 (3.13%) Sass
4 1 (3.13%) Symfony
4 1 (3.13%) Twig
4 1 (3.13%) Vue.js
4 1 (3.13%) XML
4 1 (3.13%) Yii
Miscellaneous
1 3 (9.38%) User Experience
2 2 (6.25%) Social Media
3 1 (3.13%) Analytical Skills
3 1 (3.13%) FMCG
Operating Systems
1 1 (3.13%) Windows
1 1 (3.13%) Windows Server
1 1 (3.13%) Windows Server 2008
1 1 (3.13%) Windows Server 2012
1 1 (3.13%) Windows Server 2016
Processes & Methodologies
1 16 (50.00%) Agile Software Development
2 11 (34.38%) E-Commerce
3 10 (31.25%) Web Development
4 8 (25.00%) Digital Marketing
5 6 (18.75%) API Integration
6 5 (15.63%) Business Analysis
6 5 (15.63%) Content Management
6 5 (15.63%) CRM
6 5 (15.63%) Personalization
6 5 (15.63%) Product Backlog
7 4 (12.50%) Analytics
7 4 (12.50%) B2B
7 4 (12.50%) Business Intelligence
7 4 (12.50%) Open Source
7 4 (12.50%) Problem-Solving
7 4 (12.50%) Project Delivery
7 4 (12.50%) Sprint Planning
7 4 (12.50%) Telematics
8 3 (9.38%) Agile Project Management
8 3 (9.38%) Wireframes
Programming Languages
1 9 (28.13%) JavaScript
2 2 (6.25%) Go
2 2 (6.25%) Java
2 2 (6.25%) PHP
2 2 (6.25%) Python
2 2 (6.25%) Ruby
3 1 (3.13%) SQL
Qualifications
1 4 (12.50%) SC Cleared
1 4 (12.50%) Security Cleared
2 2 (6.25%) Degree
3 1 (3.13%) IIBA
3 1 (3.13%) MBA
3 1 (3.13%) Postgraduate
Quality Assurance & Compliance
1 1 (3.13%) PMO
System Software
1 2 (6.25%) Docker
2 1 (3.13%) Active Directory
Systems Management
1 2 (6.25%) Consul
1 2 (6.25%) Docker Swarm
1 2 (6.25%) Kubernetes
1 2 (6.25%) Nagios
1 2 (6.25%) Packer
1 2 (6.25%) Terraform
2 1 (3.13%) Ansible
Vendors
1 2 (6.25%) Adobe
1 2 (6.25%) Salesforce Marketing Cloud
1 2 (6.25%) Salesforce.com
1 2 (6.25%) Sitecore
2 1 (3.13%) Google
2 1 (3.13%) Marketo
2 1 (3.13%) Microsoft
2 1 (3.13%) SAP