Period
to 16 December 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 16 December 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Birmingham
6 months to
16 Dec 2018
Same period 2017 Same period 2016
Rank 63 44 66
Rank change year-on-year -19 +22 +25
Permanent jobs citing Marketing 143 203 184
As % of all permanent IT jobs advertised in Birmingham 4.08% 5.37% 3.99%
As % of the General category 12.05% 13.31% 10.00%
Number of salaries quoted 118 174 165
Birmingham median annual salary £42,500 £40,000 £37,500
Median salary % change year-on-year +6.25% +6.67% +7.14%
10th Percentile £26,950 £26,250 £21,250
90th Percentile £76,250 £62,500 £52,500
West Midlands median annual salary £42,500 £32,500 £37,500
% change year-on-year +30.77% -13.33% +12.78%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 1,187 1,525 1,840
As % of all permanent IT jobs advertised in Birmingham 33.88% 40.35% 39.90%
Number of salaries quoted 833 1,143 1,392
Birmingham median annual salary £46,500 £43,000 £42,765
Median salary % change year-on-year +8.14% +0.55% +0.62%
10th Percentile £26,250 £26,250 £25,000
90th Percentile £77,400 £67,450 £68,750
West Midlands median annual salary £45,000 £40,000 £42,500
% change year-on-year +12.50% -5.88% -

Marketing
Job Vacancy Trend in Birmingham

Job postings citing Marketing as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Marketing in Birmingham

Marketing
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Birmingham.

Salary trend for Marketing in Birmingham

Marketing
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Marketing in Birmingham over the 6 months to 16 December 2018.

Salary histogram for Marketing in Birmingham

For the 6 months to 16 December 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Marketing.

1 65 (45.45%) Digital Marketing
2 55 (38.46%) Agile Software Development
3 47 (32.87%) JavaScript
4 46 (32.17%) TDD
5 42 (29.37%) HTML
6 39 (27.27%) CSS
7 32 (22.38%) MVC
8 31 (21.68%) Java
8 31 (21.68%) Degree
9 30 (20.98%) Mentoring
10 28 (19.58%) React
10 28 (19.58%) jQuery
11 27 (18.88%) Spring
12 26 (18.18%) E-Commerce
12 26 (18.18%) Analytics
13 25 (17.48%) C#
13 25 (17.48%) Social Media
14 24 (16.78%) Content Management
15 21 (14.69%) .NET
15 21 (14.69%) Microsoft
16 20 (13.99%) SEO
16 20 (13.99%) CMS
16 20 (13.99%) Mobile Development
17 19 (13.29%) Google
18 18 (12.59%) Spring MVC
19 17 (11.89%) Retail
19 17 (11.89%) HTML5
19 17 (11.89%) BDD
19 17 (11.89%) Customer Engagement
20 16 (11.19%) SQL

Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (13.99%) CMS
2 9 (6.29%) Tomcat
3 5 (3.50%) Adobe Experience Manager
3 5 (3.50%) Apache
3 5 (3.50%) Apache Solr
3 5 (3.50%) WordPress
4 4 (2.80%) Office Communications Server
4 4 (2.80%) SharePoint Server
Applications
1 7 (4.90%) Microsoft Excel
1 7 (4.90%) Microsoft Office
1 7 (4.90%) Microsoft PowerPoint
2 2 (1.40%) Photoshop
3 1 (0.70%) Camtasia
Business Applications
1 2 (1.40%) Adobe Campaign
1 2 (1.40%) FastStats
1 2 (1.40%) Magento
1 2 (1.40%) NetSuite
1 2 (1.40%) Oracle Assets
1 2 (1.40%) Oracle Cash Management
1 2 (1.40%) Oracle ERP
1 2 (1.40%) Oracle Payables
1 2 (1.40%) Oracle Procure-to-Pay
1 2 (1.40%) Oracle Receivables
2 1 (0.70%) Dynamics AX
2 1 (0.70%) SAP CRM
2 1 (0.70%) SAP S/4HANA
Cloud Services
1 14 (9.79%) Microsoft Azure
2 11 (7.69%) Google Analytics
3 9 (6.29%) AdWords
4 6 (4.20%) PaaS
5 5 (3.50%) Amazon AWS
5 5 (3.50%) SaaS
6 2 (1.40%) Azure Functions
6 2 (1.40%) GitHub
6 2 (1.40%) Heroku
6 2 (1.40%) IaaS
6 2 (1.40%) Serverless
6 2 (1.40%) SmartFocus
7 1 (0.70%) Dynamics 365
7 1 (0.70%) Office 365
7 1 (0.70%) Oracle Service Cloud
Communications & Networking
1 5 (3.50%) Skype
2 4 (2.80%) Unified Communications
3 2 (1.40%) Firewall
3 2 (1.40%) Intranet
4 1 (0.70%) NAS
4 1 (0.70%) VoIP
4 1 (0.70%) VPN
Database & Business Intelligence
1 10 (6.99%) Azure SQL Database
2 5 (3.50%) SQL Server
3 4 (2.80%) MySQL
4 2 (1.40%) Data Warehouse
5 1 (0.70%) RDBMS
5 1 (0.70%) Relational Database
5 1 (0.70%) SAP HANA
5 1 (0.70%) SQL Server 2012
5 1 (0.70%) SQL Server Reporting Services
Development Applications
1 14 (9.79%) Maven
2 13 (9.09%) Git (software)
3 9 (6.29%) Subversion
4 5 (3.50%) Atlassian Bamboo
4 5 (3.50%) Grunt
4 5 (3.50%) Jenkins
4 5 (3.50%) SonarQube
4 5 (3.50%) TeamCity
5 3 (2.10%) JIRA
5 3 (2.10%) Visual Studio
6 2 (1.40%) Bugzilla
6 2 (1.40%) TestRail
6 2 (1.40%) Visual Studio Team System
7 1 (0.70%) Dreamweaver
General
1 17 (11.89%) Retail
2 11 (7.69%) Finance
3 9 (6.29%) Publishing
4 5 (3.50%) Brand Awareness
4 5 (3.50%) Manufacturing
5 2 (1.40%) Automotive
5 2 (1.40%) General Ledger
6 1 (0.70%) Advertising
6 1 (0.70%) Back Office
6 1 (0.70%) Law
6 1 (0.70%) Legal
6 1 (0.70%) Telecoms
Job Titles
1 59 (41.26%) Developer
2 19 (13.29%) React Developer
3 17 (11.89%) Java Developer
3 17 (11.89%) Lead Developer
4 14 (9.79%) Architect
5 12 (8.39%) Front End Developer (Client-Side Developer)
6 11 (7.69%) Analyst
7 10 (6.99%) .NET Developer
7 10 (6.99%) Business Analyst
8 9 (6.29%) C# Developer
8 9 (6.29%) Lead Java Developer
8 9 (6.29%) Technical Architect
9 8 (5.59%) C# .NET Developer
9 8 (5.59%) Consultant
10 7 (4.90%) Digital Analyst
10 7 (4.90%) Digital Business Analyst
10 7 (4.90%) Senior Developer
11 6 (4.20%) Marketing Manager
12 5 (3.50%) Digital Marketing Manager
12 5 (3.50%) Marketing Executive
Libraries, Frameworks & Software Standards
1 42 (29.37%) HTML
2 39 (27.27%) CSS
3 28 (19.58%) jQuery
3 28 (19.58%) React
4 27 (18.88%) Spring
5 21 (14.69%) .NET
6 18 (12.59%) Spring MVC
7 17 (11.89%) HTML5
8 16 (11.19%) XML
9 15 (10.49%) Twitter Bootstrap
10 14 (9.79%) J2SE
10 14 (9.79%) Java SE
11 12 (8.39%) ASP.NET
11 12 (8.39%) JSP
12 10 (6.99%) ASP.NET MVC
12 10 (6.99%) J2EE
13 9 (6.29%) ASP.NET Web API
13 9 (6.29%) Semantic HTML
14 8 (5.59%) AngularJS
14 8 (5.59%) KnockoutJS
Miscellaneous
1 25 (17.48%) Social Media
2 10 (6.99%) Analytical Skills
3 9 (6.29%) User Experience
4 8 (5.59%) Data Centre
5 6 (4.20%) Hybrid Cloud
6 5 (3.50%) Client/Server
6 5 (3.50%) Replication
6 5 (3.50%) Taxonomies
7 4 (2.80%) Driving Licence
8 3 (2.10%) Self-Motivation
9 1 (0.70%) Enterprise Software
9 1 (0.70%) Fintech
Operating Systems
1 12 (8.39%) Apple iOS
2 10 (6.99%) Linux
3 5 (3.50%) Windows
4 2 (1.40%) Unix
Processes & Methodologies
1 65 (45.45%) Digital Marketing
2 55 (38.46%) Agile Software Development
3 46 (32.17%) TDD
4 32 (22.38%) MVC
5 30 (20.98%) Mentoring
6 26 (18.18%) Analytics
6 26 (18.18%) E-Commerce
7 24 (16.78%) Content Management
8 20 (13.99%) Mobile Development
8 20 (13.99%) SEO
9 17 (11.89%) BDD
9 17 (11.89%) Customer Engagement
10 16 (11.19%) Responsive Web Design
11 15 (10.49%) Presales
12 14 (9.79%) Marketing Strategy
13 13 (9.09%) Web Development
14 12 (8.39%) CRM
14 12 (8.39%) Front End Development
15 11 (7.69%) Creative Thinking
15 11 (7.69%) Problem-Solving
Programming Languages
1 47 (32.87%) JavaScript
2 31 (21.68%) Java
3 25 (17.48%) C#
4 16 (11.19%) SQL
5 5 (3.50%) Java 8
6 4 (2.80%) PHP
7 2 (1.40%) ES6
7 2 (1.40%) PowerShell
8 1 (0.70%) C
8 1 (0.70%) Python
8 1 (0.70%) VB.NET
Qualifications
1 31 (21.68%) Degree
2 8 (5.59%) Security Cleared
3 3 (2.10%) Computer Science Degree
4 2 (1.40%) Postgraduate
5 1 (0.70%) CISM
5 1 (0.70%) CISSP
5 1 (0.70%) ISEB
Quality Assurance & Compliance
1 5 (3.50%) GDPR
1 5 (3.50%) QA
2 3 (2.10%) SLA
3 1 (0.70%) ISO/IEC 27001
3 1 (0.70%) PMO
System Software
1 5 (3.50%) Varnish
2 3 (2.10%) Active Directory
3 1 (0.70%) Hyper-V
Systems Management
1 5 (3.50%) Single Sign-On
2 4 (2.80%) NetBackup
Vendors
1 21 (14.69%) Microsoft
2 19 (13.29%) Google
3 9 (6.29%) Xamarin
4 8 (5.59%) Adobe
4 8 (5.59%) Twitter
5 7 (4.90%) Salesforce.com
6 6 (4.20%) SAP
7 5 (3.50%) hybris
8 4 (2.80%) CommVault
8 4 (2.80%) Dell
8 4 (2.80%) EMC
8 4 (2.80%) Facebook
8 4 (2.80%) Veritas
9 3 (2.10%) HubSpot
10 2 (1.40%) Cadence
10 2 (1.40%) Oracle
10 2 (1.40%) Screaming Frog
11 1 (0.70%) Gigya
11 1 (0.70%) QNAP
11 1 (0.70%) ServiceNow