Period
to 28 July 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 28 July 2021 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Birmingham
6 months to
28 Jul 2021
Same period 2020 Same period 2019
Rank 62 67 65
Rank change year-on-year +5 -2 -10
Permanent jobs citing Marketing 115 38 109
As % of all permanent jobs advertised in Birmingham 4.11% 3.03% 3.81%
As % of the General category 8.95% 5.97% 6.99%
Number of salaries quoted 87 36 93
10th Percentile £26,200 £31,250 £28,750
25th Percentile £31,875 £35,313 £32,500
Median annual salary (50th Percentile) £52,500 £52,500 £42,500
Median % change year-on-year - +23.53% -
75th Percentile £75,625 £65,000 £47,500
90th Percentile £80,000 £67,500 £55,750
West Midlands median annual salary £50,000 £42,500 £40,000
% change year-on-year +17.65% +6.25% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 1,285 636 1,559
As % of all permanent IT jobs advertised in Birmingham 45.89% 50.72% 54.55%
Number of salaries quoted 958 556 1,265
10th Percentile £31,250 £31,250 £26,750
25th Percentile £42,500 £40,000 £32,500
Median annual salary (50th Percentile) £52,500 £49,000 £45,000
Median % change year-on-year +7.14% +8.89% -3.23%
75th Percentile £67,500 £60,000 £62,500
90th Percentile £81,250 £71,250 £72,500
West Midlands median annual salary £47,500 £47,500 £44,000
% change year-on-year - +7.95% +3.53%

Marketing
Job Vacancy Trend in Birmingham

Job postings citing Marketing as a proportion of all IT jobs advertised in Birmingham.

Job vacancy trend for Marketing in Birmingham

Marketing
Salary Trend in Birmingham

3-month moving average salary quoted in jobs citing Marketing in Birmingham.

Salary trend for Marketing in Birmingham

Marketing
Salary Histogram in Birmingham

Salary distribution for jobs citing Marketing in Birmingham over the 6 months to 28 July 2021.

Salary histogram for Marketing in Birmingham

For the 6 months to 28 July 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Marketing.

1 43 (37.39%) JavaScript
2 32 (27.83%) Digital Marketing
3 30 (26.09%) Microsoft
3 30 (26.09%) Social Skills
4 29 (25.22%) HTML
5 27 (23.48%) CSS
6 24 (20.87%) Azure
7 23 (20.00%) Dynamics 365
8 22 (19.13%) Power Platform
9 21 (18.26%) Security Cleared
10 19 (16.52%) Analytics
11 18 (15.65%) Full Stack Development
12 17 (14.78%) Azure Logic Apps
12 17 (14.78%) Agile Software Development
12 17 (14.78%) Google
13 16 (13.91%) Problem-Solving
13 16 (13.91%) React
14 15 (13.04%) CRM
14 15 (13.04%) WordPress
15 14 (12.17%) PowerApps
15 14 (12.17%) Decision-Making
15 14 (12.17%) Power Automate
16 13 (11.30%) Mentoring
16 13 (11.30%) AWS
16 13 (11.30%) Google Analytics
16 13 (11.30%) PHP
17 12 (10.43%) C#
17 12 (10.43%) .NET
17 12 (10.43%) Software Engineering
17 12 (10.43%) Finance

Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (13.04%) WordPress
2 7 (6.09%) SharePoint
3 6 (5.22%) Elasticsearch
4 4 (3.48%) CMS
5 2 (1.74%) Apache
5 2 (1.74%) Apache Solr
5 2 (1.74%) Headless CMS
6 1 (0.87%) SAS
6 1 (0.87%) SharePoint Server
Applications
1 2 (1.74%) Microsoft Excel
2 1 (0.87%) Adobe Creative Suite
2 1 (0.87%) Adobe Illustrator
2 1 (0.87%) InDesign
2 1 (0.87%) Microsoft Office
2 1 (0.87%) Photoshop
Business Applications
1 7 (6.09%) Dynamics CRM
2 2 (1.74%) Dynamics AX
2 2 (1.74%) Shopify
3 1 (0.87%) NetSuite
3 1 (0.87%) OpenCart
Cloud Services
1 24 (20.87%) Azure
2 23 (20.00%) Dynamics 365
3 22 (19.13%) Power Platform
4 17 (14.78%) Azure Logic Apps
5 14 (12.17%) Power Automate
5 14 (12.17%) PowerApps
6 13 (11.30%) AWS
6 13 (11.30%) Google Analytics
7 11 (9.57%) SaaS
8 8 (6.96%) Serverless
9 7 (6.09%) Amazon Cognito
9 7 (6.09%) AWS Lambda
9 7 (6.09%) Google Ads
10 6 (5.22%) Google Tag Manager
10 6 (5.22%) npm
11 5 (4.35%) GitHub
11 5 (4.35%) Microsoft 365
12 4 (3.48%) Adobe Analytics
13 2 (1.74%) MailChimp
13 2 (1.74%) Rackspace Cloud
Communications & Networking
1 4 (3.48%) DNS
2 2 (1.74%) Firewall
3 1 (0.87%) Internet
3 1 (0.87%) LAN
Database & Business Intelligence
1 11 (9.57%) Power BI
2 4 (3.48%) NoSQL
2 4 (3.48%) SQL Server
3 1 (0.87%) Big Data
3 1 (0.87%) Data Warehouse
3 1 (0.87%) MySQL
3 1 (0.87%) Oracle Database
3 1 (0.87%) PostgreSQL
3 1 (0.87%) Tableau
Development Applications
1 12 (10.43%) Git (software)
2 7 (6.09%) JIRA
3 5 (4.35%) Atlassian Bamboo
3 5 (4.35%) Hudson
3 5 (4.35%) Jenkins
3 5 (4.35%) Vagrant
4 2 (1.74%) gulp
5 1 (0.87%) Grunt
5 1 (0.87%) IntelliJ
5 1 (0.87%) JUnit
5 1 (0.87%) Liquibase
5 1 (0.87%) Oracle APEX
5 1 (0.87%) SQL Server Management Studio (SSMS)
5 1 (0.87%) Visual Studio
5 1 (0.87%) Visual Studio Code
5 1 (0.87%) webpack
General
1 30 (26.09%) Social Skills
2 12 (10.43%) Finance
3 10 (8.70%) Advertising
3 10 (8.70%) Public Sector
4 9 (7.83%) Brand Awareness
5 7 (6.09%) Analytical Skills
6 6 (5.22%) Law
6 6 (5.22%) Telecoms
7 5 (4.35%) Electronics
7 5 (4.35%) Manufacturing
8 4 (3.48%) Organisational Skills
9 3 (2.61%) Games
9 3 (2.61%) Inclusion and Diversity
9 3 (2.61%) Legal
9 3 (2.61%) Retail
10 1 (0.87%) Banking
10 1 (0.87%) Influencing Skills
Job Titles
1 44 (38.26%) Developer
2 11 (9.57%) Senior Developer
3 9 (7.83%) Full Stack Developer
4 8 (6.96%) Analyst
4 8 (6.96%) Communications Manager
5 6 (5.22%) Azure Engineer
5 6 (5.22%) Node.js Developer
5 6 (5.22%) PHP Developer
6 5 (4.35%) Architect
6 5 (4.35%) Azure DevOps Engineer
6 5 (4.35%) DevOps Engineer
6 5 (4.35%) React Developer
6 5 (4.35%) Service Manager
6 5 (4.35%) Web Developer
7 4 (3.48%) Designer
7 4 (3.48%) Junior
7 4 (3.48%) Junior Developer
7 4 (3.48%) Platform Architect
7 4 (3.48%) Support Analyst
7 4 (3.48%) Website Developer
Libraries, Frameworks & Software Standards
1 29 (25.22%) HTML
2 27 (23.48%) CSS
3 16 (13.91%) React
4 12 (10.43%) .NET
5 11 (9.57%) HTML5
5 11 (9.57%) REST
6 10 (8.70%) ASP.NET
6 10 (8.70%) CSS3
6 10 (8.70%) Web Services
7 8 (6.96%) AngularJS
7 8 (6.96%) RESTful
8 7 (6.09%) Node.js
8 7 (6.09%) Semantic HTML
9 6 (5.22%) DOM
9 6 (5.22%) JSON
9 6 (5.22%) JWT
9 6 (5.22%) Material-UI
10 3 (2.61%) GraphQL
10 3 (2.61%) jQuery
10 3 (2.61%) Laravel
Miscellaneous
1 11 (9.57%) User Experience
2 7 (6.09%) Mobile App
3 2 (1.74%) Self-Motivation
3 2 (1.74%) Social Media
4 1 (0.87%) Credit Risk
4 1 (0.87%) Cyber Defence
4 1 (0.87%) e-Learning
4 1 (0.87%) Enterprise Software
4 1 (0.87%) Graphic Design
4 1 (0.87%) Housing Association
4 1 (0.87%) Internet of Things
4 1 (0.87%) Marketing Technology
4 1 (0.87%) Podcast
4 1 (0.87%) Public Cloud
4 1 (0.87%) Reference Data
4 1 (0.87%) Security Operations Centre
4 1 (0.87%) Social Network
Operating Systems
1 5 (4.35%) Linux
2 3 (2.61%) Android
2 3 (2.61%) Apple iOS
3 1 (0.87%) Windows
3 1 (0.87%) Windows Server
Processes & Methodologies
1 32 (27.83%) Digital Marketing
2 19 (16.52%) Analytics
3 18 (15.65%) Full Stack Development
4 17 (14.78%) Agile Software Development
5 16 (13.91%) Problem-Solving
6 15 (13.04%) CRM
7 14 (12.17%) Decision-Making
8 13 (11.30%) Mentoring
9 12 (10.43%) Business Development
9 12 (10.43%) Front End Development
9 12 (10.43%) Line Management
9 12 (10.43%) Software Engineering
9 12 (10.43%) Web Development
10 10 (8.70%) Business Intelligence
10 10 (8.70%) SEO
11 9 (7.83%) Change Management
11 9 (7.83%) Content Management
11 9 (7.83%) Data Analysis
11 9 (7.83%) E-Commerce
12 8 (6.96%) Programme Management
Programming Languages
1 43 (37.39%) JavaScript
2 13 (11.30%) PHP
3 12 (10.43%) C#
4 9 (7.83%) TypeScript
5 8 (6.96%) Java
5 8 (6.96%) SQL
6 6 (5.22%) Go
6 6 (5.22%) Python
7 5 (4.35%) Ruby
8 4 (3.48%) PowerShell
9 1 (0.87%) Apex Code
9 1 (0.87%) C
9 1 (0.87%) PL/SQL
9 1 (0.87%) T-SQL
Qualifications
1 21 (18.26%) Security Cleared
2 8 (6.96%) SC Cleared
3 2 (1.74%) OSCP
4 1 (0.87%) Degree
4 1 (0.87%) Microsoft Certification
Quality Assurance & Compliance
1 3 (2.61%) Accessibility
2 2 (1.74%) QA
2 2 (1.74%) SLA
3 1 (0.87%) Data Quality
3 1 (0.87%) GDPR
3 1 (0.87%) ISO 20022
System Software
1 5 (4.35%) Docker
2 1 (0.87%) Hyper-V
2 1 (0.87%) VMware Infrastructure
Systems Management
1 5 (4.35%) Consul
1 5 (4.35%) Docker Swarm
1 5 (4.35%) Kubernetes
1 5 (4.35%) Nagios
1 5 (4.35%) Packer
1 5 (4.35%) Terraform
2 1 (0.87%) Nessus
Vendors
1 30 (26.09%) Microsoft
2 17 (14.78%) Google
3 6 (5.22%) Adobe
3 6 (5.22%) SAP
4 4 (3.48%) BT
5 3 (2.61%) Salesforce.com
6 2 (1.74%) Rackspace
7 1 (0.87%) Cisco
7 1 (0.87%) CrowdStrike
7 1 (0.87%) Genesys
7 1 (0.87%) HubSpot
7 1 (0.87%) Oracle
7 1 (0.87%) Qualys
7 1 (0.87%) Salesforce Marketing Cloud
7 1 (0.87%) Sencha
7 1 (0.87%) Verint
7 1 (0.87%) VMware