Period
to 15 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Birmingham
6 months to
15 Oct 2018
Same period 2017 Same period 2016
Rank 47 51 76
Rank change year-on-year +4 +25 +26
Permanent jobs citing Marketing 190 190 171
As % of all permanent IT jobs advertised in Birmingham 5.22% 5.03% 3.55%
As % of the General category 14.54% 11.92% 9.11%
Number of salaries quoted 164 167 144
Birmingham median annual salary £42,500 £40,000 £35,000
Median salary % change year-on-year +6.25% +14.29% -
10th Percentile £23,500 £27,250 £21,250
90th Percentile £75,000 £61,750 £53,750
West Midlands median annual salary £40,000 £33,250 £34,500
% change year-on-year +20.30% -3.62% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 1,307 1,594 1,877
As % of all permanent IT jobs advertised in Birmingham 35.88% 42.23% 38.99%
Number of salaries quoted 916 1,217 1,379
Birmingham median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - -5.56%
10th Percentile £25,875 £27,400 £23,500
90th Percentile £71,875 £67,500 £67,500
West Midlands median annual salary £42,500 £40,000 £41,000
% change year-on-year +6.25% -2.44% -3.53%

Marketing
Job Vacancy Trend in Birmingham

Job postings citing Marketing as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Marketing in Birmingham

Marketing
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Birmingham.

Salary trend for Marketing in Birmingham

Marketing
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Marketing in Birmingham over the 6 months to 15 October 2018.

Salary histogram for Marketing in Birmingham

For the 6 months to 15 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Marketing.

1 77 (40.53%) Digital Marketing
2 56 (29.47%) Agile Software Development
3 51 (26.84%) Degree
3 51 (26.84%) JavaScript
4 46 (24.21%) E-Commerce
4 46 (24.21%) Analytics
5 45 (23.68%) HTML
5 45 (23.68%) Social Media
6 40 (21.05%) MVC
7 39 (20.53%) Google
8 37 (19.47%) Retail
9 36 (18.95%) TDD
9 36 (18.95%) CSS
10 34 (17.89%) C#
10 34 (17.89%) SEO
11 31 (16.32%) Microsoft
12 29 (15.26%) Java
12 29 (15.26%) React
13 28 (14.74%) SQL
13 28 (14.74%) .NET
14 25 (13.16%) Microsoft Azure
14 25 (13.16%) Mentoring
14 25 (13.16%) Twitter
15 24 (12.63%) jQuery
16 23 (12.11%) Spring
16 23 (12.11%) Marketing Strategy
17 22 (11.58%) Mobile Development
17 22 (11.58%) Google Analytics
18 21 (11.05%) ASP.NET
18 21 (11.05%) CMS

Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (11.05%) CMS
2 11 (5.79%) WordPress
3 7 (3.68%) Tomcat
4 5 (2.63%) Adobe Experience Manager
4 5 (2.63%) Apache
4 5 (2.63%) Apache Solr
4 5 (2.63%) SAS
5 4 (2.11%) Office Communications Server
5 4 (2.11%) SharePoint Server
Applications
1 9 (4.74%) Microsoft Office
2 8 (4.21%) Microsoft Excel
2 8 (4.21%) Microsoft PowerPoint
3 5 (2.63%) Photoshop
4 1 (0.53%) Revit
Business Applications
1 4 (2.11%) Dynamics AX
2 2 (1.05%) Magento
3 1 (0.53%) Adobe Campaign
3 1 (0.53%) Dynamics CRM
3 1 (0.53%) Dynamics NAV
3 1 (0.53%) FastStats
3 1 (0.53%) NetSuite
3 1 (0.53%) Sage 200
3 1 (0.53%) Sage X3
3 1 (0.53%) Salesforce.com CRM
3 1 (0.53%) Shopify
Cloud Services
1 25 (13.16%) Microsoft Azure
2 22 (11.58%) Google Analytics
3 14 (7.37%) AdWords
4 8 (4.21%) SaaS
5 5 (2.63%) Amazon AWS
5 5 (2.63%) PaaS
6 3 (1.58%) Dynamics 365
6 3 (1.58%) GitHub
6 3 (1.58%) Office 365
7 2 (1.05%) MailChimp
8 1 (0.53%) Google Cloud Platform
8 1 (0.53%) Google Tag Manager
8 1 (0.53%) SmartFocus
Communications & Networking
1 8 (4.21%) Skype
2 4 (2.11%) Unified Communications
3 3 (1.58%) NAS
3 3 (1.58%) VoIP
3 3 (1.58%) VPN
4 2 (1.05%) Intranet
Database & Business Intelligence
1 11 (5.79%) SQL Server
2 10 (5.26%) Azure SQL Database
3 7 (3.68%) MySQL
4 3 (1.58%) MongoDB
4 3 (1.58%) NoSQL
4 3 (1.58%) RDBMS
4 3 (1.58%) Relational Database
4 3 (1.58%) SQL Server Reporting Services
5 2 (1.05%) Blockchain
5 2 (1.05%) SAS Enterprise Guide
5 2 (1.05%) SAS Enterprise Miner
6 1 (0.53%) BigQuery
6 1 (0.53%) SQL Server 2012
Development Applications
1 12 (6.32%) Maven
2 8 (4.21%) Git (software)
2 8 (4.21%) Jenkins
3 6 (3.16%) Subversion
4 5 (2.63%) Atlassian Bamboo
4 5 (2.63%) Grunt
4 5 (2.63%) SonarQube
4 5 (2.63%) TeamCity
5 4 (2.11%) Dreamweaver
6 3 (1.58%) Cucumber
7 2 (1.05%) JIRA
8 1 (0.53%) Bugzilla
8 1 (0.53%) TestRail
8 1 (0.53%) Visual Studio
General
1 37 (19.47%) Retail
2 18 (9.47%) Finance
3 12 (6.32%) Publishing
4 11 (5.79%) Manufacturing
5 9 (4.74%) Advertising
6 7 (3.68%) Brand Awareness
7 2 (1.05%) Banking
7 2 (1.05%) Financial Institution
7 2 (1.05%) Investment Banking
7 2 (1.05%) Retail Banking
8 1 (0.53%) Automotive
8 1 (0.53%) Law
8 1 (0.53%) Legal
Job Titles
1 67 (35.26%) Developer
2 18 (9.47%) React Developer
3 17 (8.95%) Java Developer
4 16 (8.42%) .NET Developer
4 16 (8.42%) Analyst
5 14 (7.37%) C# Developer
6 13 (6.84%) Architect
6 13 (6.84%) Lead Developer
7 12 (6.32%) Marketing Manager
7 12 (6.32%) Senior Developer
8 11 (5.79%) C# .NET Developer
8 11 (5.79%) Front End Developer (Client-Side Developer)
9 8 (4.21%) Business Analyst
9 8 (4.21%) Digital Marketing Manager
9 8 (4.21%) Marketing Executive
9 8 (4.21%) Software Developer
10 7 (3.68%) Digital Analyst
10 7 (3.68%) Digital Business Analyst
10 7 (3.68%) Technical Architect
11 6 (3.16%) Consultant
Libraries, Frameworks & Software Standards
1 45 (23.68%) HTML
2 36 (18.95%) CSS
3 29 (15.26%) React
4 28 (14.74%) .NET
5 24 (12.63%) jQuery
6 23 (12.11%) Spring
7 21 (11.05%) ASP.NET
8 19 (10.00%) Twitter Bootstrap
9 17 (8.95%) HTML5
10 16 (8.42%) Spring MVC
11 15 (7.89%) ASP.NET MVC
11 15 (7.89%) ASP.NET Web API
12 14 (7.37%) XML
13 12 (6.32%) KnockoutJS
14 11 (5.79%) JSP
15 10 (5.26%) AngularJS
15 10 (5.26%) Entity Framework
16 9 (4.74%) CSS3
16 9 (4.74%) J2EE
16 9 (4.74%) Java SE
Miscellaneous
1 45 (23.68%) Social Media
2 12 (6.32%) User Experience
3 8 (4.21%) Data Centre
4 7 (3.68%) Driving Licence
5 6 (3.16%) Analytical Skills
5 6 (3.16%) Self-Motivation
6 5 (2.63%) Client/Server
6 5 (2.63%) Replication
6 5 (2.63%) Taxonomies
7 4 (2.11%) Computer Science
7 4 (2.11%) Hybrid Cloud
8 3 (1.58%) Digital Media
9 2 (1.05%) Fintech
10 1 (0.53%) Blog
Operating Systems
1 12 (6.32%) Linux
2 10 (5.26%) Apple iOS
3 9 (4.74%) Windows
4 4 (2.11%) Unix
Processes & Methodologies
1 77 (40.53%) Digital Marketing
2 56 (29.47%) Agile Software Development
3 46 (24.21%) Analytics
3 46 (24.21%) E-Commerce
4 40 (21.05%) MVC
5 36 (18.95%) TDD
6 34 (17.89%) SEO
7 25 (13.16%) Mentoring
8 23 (12.11%) Marketing Strategy
9 22 (11.58%) Mobile Development
10 21 (11.05%) Responsive Web Design
11 20 (10.53%) Content Management
12 19 (10.00%) Creative Thinking
13 18 (9.47%) Presales
14 17 (8.95%) CRM
14 17 (8.95%) Email Marketing
14 17 (8.95%) Web Development
15 16 (8.42%) Customer Engagement
15 16 (8.42%) Pay per click
16 15 (7.89%) BDD
Programming Languages
1 51 (26.84%) JavaScript
2 34 (17.89%) C#
3 29 (15.26%) Java
4 28 (14.74%) SQL
5 8 (4.21%) Java 8
6 6 (3.16%) PHP
7 2 (1.05%) C
7 2 (1.05%) Python
8 1 (0.53%) R
8 1 (0.53%) VB.NET
Qualifications
1 51 (26.84%) Degree
2 8 (4.21%) Security Cleared
3 3 (1.58%) Computer Science Degree
4 1 (0.53%) CISM
4 1 (0.53%) CISSP
4 1 (0.53%) ISEB
4 1 (0.53%) Postgraduate
Quality Assurance & Compliance
1 6 (3.16%) QA
2 5 (2.63%) GDPR
3 4 (2.11%) SLA
4 3 (1.58%) PMO
5 1 (0.53%) ISO/IEC 27001
System Software
1 5 (2.63%) Varnish
2 3 (1.58%) Active Directory
2 3 (1.58%) Hyper-V
Systems Management
1 5 (2.63%) Single Sign-On
2 4 (2.11%) NetBackup
Vendors
1 39 (20.53%) Google
2 31 (16.32%) Microsoft
3 25 (13.16%) Twitter
4 14 (7.37%) Xamarin
5 8 (4.21%) Adobe
5 8 (4.21%) SAP
6 7 (3.68%) Facebook
7 6 (3.16%) HubSpot
7 6 (3.16%) Salesforce.com
8 5 (2.63%) hybris
9 4 (2.11%) CommVault
9 4 (2.11%) Dell
9 4 (2.11%) EMC
9 4 (2.11%) Screaming Frog
9 4 (2.11%) Veritas
10 3 (1.58%) QNAP
11 2 (1.05%) Cadence
11 2 (1.05%) Cognizant
12 1 (0.53%) IFS
12 1 (0.53%) Sage