Period
to 18 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Birmingham. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 18 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
West Midlands > Birmingham
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 47 64 102
Rank change year-on-year +17 +38 -13
Permanent jobs citing Marketing 200 184 100
As % of all permanent IT jobs advertised in Birmingham 5.22% 3.86% 2.52%
As % of the General category 12.67% 9.79% 6.82%
Number of salaries quoted 174 168 95
Birmingham median annual salary £40,000 £35,000 £35,000
Median salary % change year-on-year +14.29% - -
10th Percentile £26,250 £21,250 £19,500
90th Percentile £62,500 £53,750 £75,000
West Midlands median annual salary £33,000 £35,000 £34,500
% change year-on-year -5.71% +1.45% -8.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for common skills.

All General Skills
Birmingham
Permanent vacancies with a requirement for common skills 1579 1880 1466
As % of all permanent IT jobs advertised in Birmingham 41.25% 39.48% 36.96%
Number of salaries quoted 1199 1406 1173
Birmingham median annual salary £42,500 £42,500 £42,500
10th Percentile £26,700 £24,750 £26,050
90th Percentile £66,250 £70,000 £65,000
West Midlands median annual salary £40,000 £41,000 £42,500
% change year-on-year -2.44% -3.53% +0.18%

Marketing
Job Vacancy Trend in Birmingham

Job postings citing Marketing as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Marketing in Birmingham

Marketing
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Birmingham.

Salary trend for Marketing in Birmingham

Marketing
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Marketing in Birmingham over the 6 months to 18 November 2017.

Salary histogram for Marketing in Birmingham

For the 6 months to 18 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Marketing.

1 64 (32.00%) HTML
2 63 (31.50%) Agile Software Development
3 55 (27.50%) JavaScript
4 54 (27.00%) CSS
5 50 (25.00%) Social Media
6 47 (23.50%) Degree
7 40 (20.00%) C#
8 39 (19.50%) .NET
8 39 (19.50%) Digital Marketing
9 38 (19.00%) jQuery
9 38 (19.00%) PHP
9 38 (19.00%) Finance
10 36 (18.00%) CMS
11 35 (17.50%) Git (software)
12 34 (17.00%) Linux
13 33 (16.50%) SQL
13 33 (16.50%) MVC
13 33 (16.50%) Retail
13 33 (16.50%) Analytical Skills
14 31 (15.50%) Java
15 30 (15.00%) ASP.NET
16 29 (14.50%) HTML5
17 28 (14.00%) AngularJS
18 25 (12.50%) Python
18 25 (12.50%) Project Management
18 25 (12.50%) TDD
19 24 (12.00%) Web Development
20 23 (11.50%) Advertising
20 23 (11.50%) E-Commerce
20 23 (11.50%) Front End Development

Marketing
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (18.00%) CMS
2 9 (4.50%) WordPress
3 7 (3.50%) Drupal
3 7 (3.50%) Sitecore CMS
3 7 (3.50%) Umbraco
4 6 (3.00%) IIS
5 4 (2.00%) SAS
6 3 (1.50%) WebSphere
7 2 (1.00%) Moodle
7 2 (1.00%) SharePoint
7 2 (1.00%) SugarCRM
8 1 (0.50%) Apache
8 1 (0.50%) Apache Solr
8 1 (0.50%) Elasticsearch
8 1 (0.50%) Joomla!
Applications
1 15 (7.50%) Microsoft Excel
2 12 (6.00%) Photoshop
3 9 (4.50%) Microsoft Project
4 8 (4.00%) Microsoft PowerPoint
5 7 (3.50%) Microsoft Office
6 1 (0.50%) Adobe Illustrator
6 1 (0.50%) Adobe Premiere
6 1 (0.50%) InDesign
Business Applications
1 7 (3.50%) SAP S/4HANA
2 3 (1.50%) SAP EWM
2 3 (1.50%) SAP WM
3 2 (1.00%) WebTrends
4 1 (0.50%) Dynamics CRM
4 1 (0.50%) Magento
4 1 (0.50%) OpenCart
4 1 (0.50%) Sage 200
4 1 (0.50%) Sage 500
4 1 (0.50%) Sage X3
4 1 (0.50%) Salesforce.com CRM
Cloud Services
1 18 (9.00%) PaaS
2 17 (8.50%) SaaS
3 10 (5.00%) Google Analytics
3 10 (5.00%) Microsoft Azure
4 6 (3.00%) Amazon AWS
5 5 (2.50%) AdWords
6 3 (1.50%) GitHub
6 3 (1.50%) Google Cloud Platform
7 2 (1.00%) IaaS
7 2 (1.00%) MailChimp
8 1 (0.50%) Asana
8 1 (0.50%) Azure Active Directory
8 1 (0.50%) Fastly
8 1 (0.50%) G Suite
8 1 (0.50%) Google Tag Manager
8 1 (0.50%) Office 365
Communications & Networking
1 6 (3.00%) Firewall
2 5 (2.50%) DNS
2 5 (2.50%) Internet
3 4 (2.00%) Structured Cabling
3 4 (2.00%) VLAN
3 4 (2.00%) WAN
3 4 (2.00%) WLAN
4 3 (1.50%) Broadband
4 3 (1.50%) Ethernet
5 2 (1.00%) BGP
5 2 (1.00%) DHCP
5 2 (1.00%) Extranet
5 2 (1.00%) Network Security
5 2 (1.00%) OSPF
5 2 (1.00%) SMS
5 2 (1.00%) SSH
5 2 (1.00%) VPN
6 1 (0.50%) HTTPS
6 1 (0.50%) IPv6
6 1 (0.50%) LAN
Database & Business Intelligence
1 20 (10.00%) MySQL
2 17 (8.50%) SQL Server
3 10 (5.00%) MongoDB
4 9 (4.50%) Apache Cassandra
5 5 (2.50%) PostgreSQL
5 5 (2.50%) Relational Database
6 4 (2.00%) Data Warehouse
6 4 (2.00%) NoSQL
6 4 (2.00%) Spotfire
7 3 (1.50%) SAS Enterprise Guide
7 3 (1.50%) SAS Enterprise Miner
8 2 (1.00%) Big Data
8 2 (1.00%) QlikView
9 1 (0.50%) BigQuery
9 1 (0.50%) SQL Server 2012
9 1 (0.50%) SQL Server Integration Services
9 1 (0.50%) SQL Server Reporting Services
Development Applications
1 35 (17.50%) Git (software)
2 14 (7.00%) Grunt
3 13 (6.50%) gulp
4 10 (5.00%) Jenkins
5 9 (4.50%) JSUnit
6 7 (3.50%) git-flow
7 4 (2.00%) Subversion
7 4 (2.00%) Visual Studio
8 3 (1.50%) eCATT
8 3 (1.50%) JUnit
8 3 (1.50%) LSMW
8 3 (1.50%) Team Foundation Server
9 2 (1.00%) JIRA
9 2 (1.00%) Maven
9 2 (1.00%) Mocha
9 2 (1.00%) webpack
10 1 (0.50%) Balsamiq Mockups
10 1 (0.50%) jMock
10 1 (0.50%) Mockito
10 1 (0.50%) MSBuild
General
1 38 (19.00%) Finance
2 33 (16.50%) Retail
3 23 (11.50%) Advertising
4 15 (7.50%) Banking
5 13 (6.50%) Telecoms
6 10 (5.00%) Automotive
7 7 (3.50%) Games
7 7 (3.50%) Manufacturing
8 4 (2.00%) Billing
9 3 (1.50%) Mandarin Language
10 2 (1.00%) Legal
11 1 (0.50%) Brand Awareness
11 1 (0.50%) Electronics
11 1 (0.50%) Investment Banking
11 1 (0.50%) Publishing
Job Titles
1 93 (46.50%) Developer
2 28 (14.00%) Front End Developer (Client-Side Developer)
3 27 (13.50%) Graduate
4 25 (12.50%) HTML Developer
4 25 (12.50%) Java Developer
5 23 (11.50%) C# Developer
5 23 (11.50%) Graduate Developer
5 23 (11.50%) HTML CSS Developer
5 23 (11.50%) Junior
5 23 (11.50%) Junior Developer
6 21 (10.50%) Project Manager
6 21 (10.50%) Senior Developer
7 20 (10.00%) Graduate C# Developer
7 20 (10.00%) Graduate Java Developer
7 20 (10.00%) Graduate Python Developer
7 20 (10.00%) Junior C# Developer
7 20 (10.00%) Junior Java Developer
7 20 (10.00%) Junior Python Developer
7 20 (10.00%) Python Developer
8 19 (9.50%) Angular Developer
Libraries, Frameworks & Software Standards
1 64 (32.00%) HTML
2 54 (27.00%) CSS
3 39 (19.50%) .NET
4 38 (19.00%) jQuery
5 30 (15.00%) ASP.NET
6 29 (14.50%) HTML5
7 28 (14.00%) AngularJS
8 22 (11.00%) Sass
9 21 (10.50%) ASP.NET MVC
9 21 (10.50%) J2EE
10 16 (8.00%) JSON
11 15 (7.50%) CSS3
12 13 (6.50%) REST
12 13 (6.50%) RESTful
13 12 (6.00%) Semantic HTML
14 11 (5.50%) PhoneGap
14 11 (5.50%) Twitter Bootstrap
14 11 (5.50%) WebSockets
14 11 (5.50%) XML
15 10 (5.00%) Web Services
Miscellaneous
1 50 (25.00%) Social Media
2 33 (16.50%) Analytical Skills
3 21 (10.50%) NHS
4 19 (9.50%) Mobile App
4 19 (9.50%) User Experience
5 7 (3.50%) Client/Server
6 6 (3.00%) Fintech
6 6 (3.00%) Management Information System
7 4 (2.00%) Computer Science
8 3 (1.50%) BBC
8 3 (1.50%) Blog
8 3 (1.50%) iPad
8 3 (1.50%) Tandem
9 2 (1.00%) Credit Risk
9 2 (1.00%) EPoS
9 2 (1.00%) FMCG
9 2 (1.00%) Greenfield Project
9 2 (1.00%) Learning Management System
9 2 (1.00%) Social Network
9 2 (1.00%) Virtual Team
Operating Systems
1 34 (17.00%) Linux
2 3 (1.50%) Windows
3 2 (1.00%) Unix
4 1 (0.50%) Android
4 1 (0.50%) Apple iOS
4 1 (0.50%) Debian
4 1 (0.50%) Ubuntu
Processes & Methodologies
1 63 (31.50%) Agile Software Development
2 39 (19.50%) Digital Marketing
3 33 (16.50%) MVC
4 25 (12.50%) Project Management
4 25 (12.50%) TDD
5 24 (12.00%) Web Development
6 23 (11.50%) E-Commerce
6 23 (11.50%) Front End Development
7 21 (10.50%) Analytics
7 21 (10.50%) Continuous Improvement
8 20 (10.00%) BDD
9 19 (9.50%) Mentoring
9 19 (9.50%) Product Management
10 17 (8.50%) ERP
11 16 (8.00%) Line Management
11 16 (8.00%) Open Source
11 16 (8.00%) Stakeholder Management
12 15 (7.50%) CRM
12 15 (7.50%) Presales
12 15 (7.50%) PRINCE2
Programming Languages
1 55 (27.50%) JavaScript
2 40 (20.00%) C#
3 38 (19.00%) PHP
4 33 (16.50%) SQL
5 31 (15.50%) Java
6 25 (12.50%) Python
7 9 (4.50%) C
8 8 (4.00%) VBA
9 6 (3.00%) VB
10 3 (1.50%) ABAP
10 3 (1.50%) PHP 5
11 2 (1.00%) Groovy
12 1 (0.50%) Go
12 1 (0.50%) PowerShell
12 1 (0.50%) T-SQL
12 1 (0.50%) TypeScript
Qualifications
1 47 (23.50%) Degree
2 4 (2.00%) CCNA
2 4 (2.00%) Cisco Certification
2 4 (2.00%) PMP
3 2 (1.00%) ITIL Certification
4 1 (0.50%) ITIL Foundation Certificate
4 1 (0.50%) MCP
Quality Assurance & Compliance
1 8 (4.00%) QA
1 8 (4.00%) SLA
2 1 (0.50%) GCP
2 1 (0.50%) ISO/IEC 20000
2 1 (0.50%) ISO/IEC 27001
System Software
1 4 (2.00%) Active Directory
2 3 (1.50%) VMware Infrastructure
3 2 (1.00%) Hyper-V
4 1 (0.50%) Docker
4 1 (0.50%) vSphere
Systems Management
1 1 (0.50%) Ansible
1 1 (0.50%) Kubernetes
1 1 (0.50%) Opscode Chef
1 1 (0.50%) Puppet
Vendors
1 19 (9.50%) Microsoft
2 15 (7.50%) Google
3 8 (4.00%) SAP
4 7 (3.50%) Sitecore
5 4 (2.00%) Greenplum
5 4 (2.00%) TIBCO
5 4 (2.00%) Twitter
5 4 (2.00%) Zend
6 3 (1.50%) Adobe
6 3 (1.50%) hybris
6 3 (1.50%) IBM
6 3 (1.50%) Salesforce.com
6 3 (1.50%) VMware
7 2 (1.00%) Capita
7 2 (1.00%) Cisco
7 2 (1.00%) F5
7 2 (1.00%) Facebook
7 2 (1.00%) WooCommerce
7 2 (1.00%) Yahoo!
8 1 (0.50%) Remedy