The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Pay per click (PPC)
West Midlands / Birmingham
Rank 122 132 -
Rank change year-on-year +10 -  
Permanent jobs citing Pay per click 2 2 0
As % of all permanent IT jobs advertised in Birmingham 0.11% 0.085% -
As % of the Processes & Methodologies category 0.12% 0.098% -
Number of salaries quoted 1 2 0
Median salary £37,500 £29,750 -
Median salary % change year-on-year +26.05% -  
UK excluding London median salary £36,000 £31,250 £30,000
% change year-on-year +15.20% +4.16%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process and methodology skills.

Process & Methodology Skills
Birmingham
Permanent job vacancies with a requirement for process and methodology skills 1649 2050 1431
As % of all permanent IT job vacancies advertised in Birmingham 90.06% 87.20% 83.00%
Number of salaries quoted 1289 1572 1184
Median salary £45,000 £43,250 £45,000
Median salary % change year-on-year +4.04% -3.88%  
90% offered a salary of more than £30,000 £28,622 £29,000
10% offered a salary of more than £62,500 £70,000 £65,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Pay per click
Job Vacancy Trend in Birmingham

The job posting trend of jobs advertised in Birmingham citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in Birmingham

Pay per click
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Birmingham.

Salary trend for Pay per click in Birmingham

Pay per click
Top 30 Related IT Skills in Birmingham

For the 6 months to 25 March 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Pay per click.

1 13 (100.00%) SEO
1 13 (100.00%) Marketing
2 8 (61.54%) Digital Marketing
2 8 (61.54%) Social Media
2 8 (61.54%) HTML
3 7 (53.85%) Google
3 7 (53.85%) Analytics
4 6 (46.15%) Git (software)
4 6 (46.15%) jQuery
4 6 (46.15%) Email Marketing
4 6 (46.15%) JavaScript
5 5 (38.46%) CSS
5 5 (38.46%) DoubleClick
5 5 (38.46%) Advertising
5 5 (38.46%) Kenshoo
5 5 (38.46%) AdWords
6 4 (30.77%) Retail
6 4 (30.77%) Automotive
7 3 (23.08%) Social Network
7 3 (23.08%) Ajax
7 3 (23.08%) Web Services
7 3 (23.08%) OO
7 3 (23.08%) XHTML
7 3 (23.08%) PHP
7 3 (23.08%) MySQL
7 3 (23.08%) Java
7 3 (23.08%) E-Commerce
7 3 (23.08%) Adobe
7 3 (23.08%) Sass
7 3 (23.08%) LESS

Pay per click
Top Related IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (23.08%) Adobe Experience Manager
1 3 (23.08%) WordPress
2 2 (15.38%) CMS
Applications
1 2 (15.38%) MS Excel
1 2 (15.38%) MS PowerPoint
Business Applications
1 3 (23.08%) Shopify
Cloud Services
1 5 (38.46%) AdWords
Communications & Networking
1 2 (15.38%) Internet
Database & Business Intelligence
1 3 (23.08%) MySQL
2 2 (15.38%) Big Data
Development Applications
1 6 (46.15%) Git (software)
General
1 13 (100.00%) Marketing
2 5 (38.46%) Advertising
3 4 (30.77%) Automotive
3 4 (30.77%) Retail
Job Titles
1 6 (46.15%) Developer
2 5 (38.46%) PPC Specialist
3 4 (30.77%) Marketing Specialist
3 4 (30.77%) SEO Specialist
4 3 (23.08%) Front End Developer (Client-Side Developer)
4 3 (23.08%) HTML Developer
4 3 (23.08%) JavaScript Developer
4 3 (23.08%) MySQL Developer
4 3 (23.08%) PHP Developer
4 3 (23.08%) PHP MySQL Developer
4 3 (23.08%) PHP Web Developer
4 3 (23.08%) Senior Developer
4 3 (23.08%) Senior Front-End Developer
4 3 (23.08%) Web Developer
5 2 (15.38%) SEO Manager
Libraries, Frameworks & Software Standards
1 8 (61.54%) HTML
2 6 (46.15%) jQuery
3 5 (38.46%) CSS
4 3 (23.08%) Ajax
4 3 (23.08%) HTML5
4 3 (23.08%) Laravel
4 3 (23.08%) LESS
4 3 (23.08%) Node.js
4 3 (23.08%) Sass
4 3 (23.08%) Web Services
4 3 (23.08%) XHTML
Miscellaneous
1 8 (61.54%) Social Media
2 3 (23.08%) Social Network
2 3 (23.08%) User Experience
3 2 (15.38%) Credit Risk
Processes & Methodologies
1 13 (100.00%) SEO
2 8 (61.54%) Digital Marketing
3 7 (53.85%) Analytics
4 6 (46.15%) Email Marketing
5 3 (23.08%) Content Marketing
5 3 (23.08%) Conversion Rate Optimisation
5 3 (23.08%) E-Commerce
5 3 (23.08%) Front End Development
5 3 (23.08%) OO
5 3 (23.08%) OO PHP
5 3 (23.08%) Web Accessibility
5 3 (23.08%) Web Development
6 2 (15.38%) Business Intelligence
6 2 (15.38%) Content Development
6 2 (15.38%) Internet Marketing
6 2 (15.38%) Search Engine Marketing
6 2 (15.38%) Web Analytics
7 1 (7.69%) Remarketing
7 1 (7.69%) Workflow
Programming Languages
1 6 (46.15%) JavaScript
2 3 (23.08%) Java
2 3 (23.08%) PHP
Qualifications
1 2 (15.38%) Degree
Quality Assurance & Compliance
1 1 (7.69%) SLA
Vendors
1 7 (53.85%) Google
2 5 (38.46%) DoubleClick
2 5 (38.46%) Kenshoo
3 3 (23.08%) Adobe