Period
to 22 September 2018

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 22 September 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
West Midlands > Birmingham
6 months to
22 Sep 2018
Same period 2017 Same period 2016
Rank 177 197 210
Rank change year-on-year +20 +13 -29
Permanent jobs citing Pay per click 20 2 6
As % of all permanent IT jobs advertised in Birmingham 0.53% 0.052% 0.12%
As % of the Processes & Methodologies category 0.59% 0.056% 0.14%
Number of salaries quoted 20 2 8
Birmingham median annual salary £42,500 £28,500 £43,750
Median salary % change year-on-year +49.12% -34.86% +65.09%
10th Percentile £23,500 £27,250 £26,900
90th Percentile £48,500 £29,750 £65,000
West Midlands median annual salary £30,000 £31,500 £25,000
% change year-on-year -4.76% +26.00% -

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3,401 3,547 4,354
As % of all permanent IT jobs advertised in Birmingham 90.62% 91.99% 90.01%
Number of salaries quoted 2,421 2,853 3,198
Birmingham median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% -2.30%
10th Percentile £26,250 £27,500 £25,750
90th Percentile £71,250 £65,000 £68,750
West Midlands median annual salary £44,000 £40,000 £40,000
% change year-on-year +10.00% - -

Pay per click
Job Vacancy Trend in Birmingham

Job postings citing Pay per click as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Pay per click in Birmingham

Pay per click
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Birmingham.

Salary trend for Pay per click in Birmingham

Pay per click
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Pay per click in Birmingham over the 6 months to 22 September 2018.

Salary histogram for Pay per click in Birmingham

For the 6 months to 22 September 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Pay per click.

1 18 (90.00%) Google
2 16 (80.00%) Marketing
2 16 (80.00%) SEO
2 16 (80.00%) Analytics
2 16 (80.00%) AdWords
2 16 (80.00%) Creative Thinking
3 14 (70.00%) Degree
3 14 (70.00%) Digital Marketing
3 14 (70.00%) Marketing Strategy
4 10 (50.00%) Social Media
5 9 (45.00%) Web Design
5 9 (45.00%) E-Commerce
5 9 (45.00%) Lead Generation
5 9 (45.00%) Email Marketing
5 9 (45.00%) User Experience
6 8 (40.00%) Twitter
6 8 (40.00%) Social Media Marketing
7 5 (25.00%) Google Analytics
7 5 (25.00%) Link Building
8 2 (10.00%) Demand Generation
8 2 (10.00%) Google Cloud Platform
8 2 (10.00%) Kubernetes
8 2 (10.00%) Elasticsearch
8 2 (10.00%) Go
8 2 (10.00%) Docker
8 2 (10.00%) Service Management
8 2 (10.00%) Java
8 2 (10.00%) PHP
8 2 (10.00%) Python
8 2 (10.00%) Git (software)

Pay per click
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.00%) Elasticsearch
Cloud Services
1 16 (80.00%) AdWords
2 5 (25.00%) Google Analytics
3 2 (10.00%) Amazon AWS
3 2 (10.00%) Google Cloud Platform
Database & Business Intelligence
1 2 (10.00%) Redis
Development Applications
1 2 (10.00%) Git (software)
General
1 16 (80.00%) Marketing
Job Titles
1 10 (50.00%) Marketing Manager
2 8 (40.00%) Digital Marketing Manager
3 5 (25.00%) Account Manager
3 5 (25.00%) Search Manager
4 2 (10.00%) Developer
4 2 (10.00%) Developer/Software Engineer
4 2 (10.00%) Full Stack Developer
4 2 (10.00%) PPC Manager
4 2 (10.00%) Software Engineer
5 1 (5.00%) Digital Executive
5 1 (5.00%) Digital Marketing Executive
5 1 (5.00%) Marketing Executive
5 1 (5.00%) Senior Digital Marketing Executive
5 1 (5.00%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 2 (10.00%) Memcached
Miscellaneous
1 10 (50.00%) Social Media
2 9 (45.00%) User Experience
3 2 (10.00%) Digital Media
Processes & Methodologies
1 16 (80.00%) Analytics
1 16 (80.00%) Creative Thinking
1 16 (80.00%) SEO
2 14 (70.00%) Digital Marketing
2 14 (70.00%) Marketing Strategy
3 9 (45.00%) E-Commerce
3 9 (45.00%) Email Marketing
3 9 (45.00%) Lead Generation
3 9 (45.00%) Web Design
4 8 (40.00%) Social Media Marketing
5 5 (25.00%) Link Building
6 2 (10.00%) Competitor Analysis
6 2 (10.00%) Demand Generation
6 2 (10.00%) Integration Testing
6 2 (10.00%) Service Management
6 2 (10.00%) Software Engineering
6 2 (10.00%) Test Automation
6 2 (10.00%) Unit Testing
Programming Languages
1 2 (10.00%) Go
1 2 (10.00%) Java
1 2 (10.00%) PHP
1 2 (10.00%) Python
Qualifications
1 14 (70.00%) Degree
System Software
1 2 (10.00%) Docker
Systems Management
1 2 (10.00%) Kubernetes
Vendors
1 18 (90.00%) Google
2 8 (40.00%) Twitter