Period
to 21 July 2018

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 21 July 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
West Midlands > Birmingham
6 months to
21 Jul 2018
Same period 2017 Same period 2016
Rank 176 196 218
Rank change year-on-year +20 +22 -27
Permanent jobs citing Pay per click 25 3 4
As % of all permanent IT jobs advertised in Birmingham 0.63% 0.077% 0.083%
As % of the Processes & Methodologies category 0.70% 0.085% 0.093%
Number of salaries quoted 25 3 4
Birmingham median annual salary £42,500 £28,500 £41,250
Median salary % change year-on-year +49.12% -30.91% -
10th Percentile £23,500 £27,250 £26,100
90th Percentile £47,000 £36,950 £61,625
West Midlands median annual salary £30,000 £37,500 £25,000
% change year-on-year -20.00% +50.00% +6.38%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3,597 3,512 4,292
As % of all permanent IT jobs advertised in Birmingham 91.09% 90.70% 89.03%
Number of salaries quoted 2,575 2,860 3,193
Birmingham median annual salary £45,000 £44,000 £42,500
Median salary % change year-on-year +2.27% +3.53% -
10th Percentile £26,250 £26,250 £25,650
90th Percentile £70,000 £65,000 £70,000
West Midlands median annual salary £42,500 £40,000 £40,500
% change year-on-year +6.25% -1.23% +1.25%

Pay per click
Job Vacancy Trend in Birmingham

Job postings citing Pay per click as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Pay per click in Birmingham

Pay per click
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Birmingham.

Salary trend for Pay per click in Birmingham

Pay per click
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Pay per click in Birmingham over the 6 months to 21 July 2018.

Salary histogram for Pay per click in Birmingham

For the 6 months to 21 July 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Pay per click.

1 22 (88.00%) Google
2 21 (84.00%) Marketing
3 20 (80.00%) Analytics
4 19 (76.00%) AdWords
4 19 (76.00%) Digital Marketing
5 18 (72.00%) SEO
6 16 (64.00%) Degree
6 16 (64.00%) Creative Thinking
7 15 (60.00%) Marketing Strategy
8 12 (48.00%) Social Media
8 12 (48.00%) E-Commerce
9 11 (44.00%) Email Marketing
10 9 (36.00%) Web Design
10 9 (36.00%) Google Analytics
10 9 (36.00%) Twitter
10 9 (36.00%) Lead Generation
10 9 (36.00%) User Experience
11 8 (32.00%) Social Media Marketing
12 5 (20.00%) Link Building
13 2 (8.00%) Git (software)
13 2 (8.00%) Test Automation
13 2 (8.00%) Amazon AWS
13 2 (8.00%) Unit Testing
13 2 (8.00%) Integration Testing
13 2 (8.00%) Time Management
13 2 (8.00%) Service Management
13 2 (8.00%) Java
13 2 (8.00%) PHP
13 2 (8.00%) Python
13 2 (8.00%) Microsoft Excel

Pay per click
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.00%) Elasticsearch
Applications
1 2 (8.00%) Microsoft Excel
Cloud Services
1 19 (76.00%) AdWords
2 9 (36.00%) Google Analytics
3 2 (8.00%) Amazon AWS
3 2 (8.00%) Google Cloud Platform
Database & Business Intelligence
1 2 (8.00%) Redis
Development Applications
1 2 (8.00%) Git (software)
General
1 21 (84.00%) Marketing
2 1 (4.00%) Advertising
2 1 (4.00%) Finance
2 1 (4.00%) Legal
Job Titles
1 10 (40.00%) Marketing Manager
2 8 (32.00%) Digital Marketing Manager
3 5 (20.00%) Account Manager
3 5 (20.00%) Search Manager
4 3 (12.00%) PPC Specialist
5 2 (8.00%) AdWords Specialist
5 2 (8.00%) Developer
5 2 (8.00%) Developer/Software Engineer
5 2 (8.00%) Digital Analytics Specialist
5 2 (8.00%) Digital Executive
5 2 (8.00%) Digital Marketing Executive
5 2 (8.00%) Digital Marketing Specialist
5 2 (8.00%) Full Stack Developer
5 2 (8.00%) Google Analytics Specialist
5 2 (8.00%) Marketing Executive
5 2 (8.00%) Marketing Specialist
5 2 (8.00%) Paid Search Specialist
5 2 (8.00%) PPC Manager
5 2 (8.00%) Software Engineer
6 1 (4.00%) Head of Content
Libraries, Frameworks & Software Standards
1 2 (8.00%) Memcached
2 1 (4.00%) CSS
2 1 (4.00%) HTML
Miscellaneous
1 12 (48.00%) Social Media
2 9 (36.00%) User Experience
3 2 (8.00%) Analytical Skills
3 2 (8.00%) Digital Media
Processes & Methodologies
1 20 (80.00%) Analytics
2 19 (76.00%) Digital Marketing
3 18 (72.00%) SEO
4 16 (64.00%) Creative Thinking
5 15 (60.00%) Marketing Strategy
6 12 (48.00%) E-Commerce
7 11 (44.00%) Email Marketing
8 9 (36.00%) Lead Generation
8 9 (36.00%) Web Design
9 8 (32.00%) Social Media Marketing
10 5 (20.00%) Link Building
11 2 (8.00%) Competitor Analysis
11 2 (8.00%) Demand Generation
11 2 (8.00%) Integration Testing
11 2 (8.00%) Performance Improvement
11 2 (8.00%) Service Management
11 2 (8.00%) Software Engineering
11 2 (8.00%) Test Automation
11 2 (8.00%) Time Management
11 2 (8.00%) Unit Testing
Programming Languages
1 2 (8.00%) Go
1 2 (8.00%) Java
1 2 (8.00%) PHP
1 2 (8.00%) Python
Qualifications
1 16 (64.00%) Degree
System Software
1 2 (8.00%) Docker
Systems Management
1 2 (8.00%) Kubernetes
Vendors
1 22 (88.00%) Google
2 9 (36.00%) Twitter
3 2 (8.00%) Facebook
4 1 (4.00%) Criteo