Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
West Midlands > Birmingham
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 183 208 184
Rank change year-on-year +25 -24 +15
Permanent jobs citing Pay per click 8 14 7
As % of all permanent IT jobs advertised in Birmingham 0.21% 0.30% 0.18%
As % of the Processes & Methodologies category 0.23% 0.33% 0.20%
Number of salaries quoted 8 18 7
Birmingham median annual salary £28,500 £35,000 £26,500
Median salary % change year-on-year -18.57% +32.08% -18.46%
10th Percentile £22,125 £26,250 £20,650
90th Percentile £62,500 £65,000 £34,850
West Midlands median annual salary £30,750 £28,000 £25,750
% change year-on-year +9.82% +8.74% -0.96%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3504 4202 3421
As % of all permanent IT jobs advertised in Birmingham 90.17% 89.01% 87.00%
Number of salaries quoted 2749 3074 2860
Birmingham median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - -5.56%
10th Percentile £26,250 £26,250 £26,250
90th Percentile £67,500 £67,625 £68,750
West Midlands median annual salary £40,000 £40,000 £40,000

Pay per click
Job Vacancy Trend in Birmingham

Job postings citing Pay per click as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Pay per click in Birmingham

Pay per click
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Birmingham.

Salary trend for Pay per click in Birmingham

Pay per click
Salary Histogram in Birmingham

The salary distribution of IT jobs citing Pay per click in Birmingham over the 6 months to 21 November 2017.

Salary histogram for Pay per click in Birmingham

For the 6 months to 21 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for Pay per click.

1 8 (100.00%) Marketing
2 5 (62.50%) Google
2 5 (62.50%) Analytics
3 4 (50.00%) Digital Marketing
3 4 (50.00%) Social Media
3 4 (50.00%) AdWords
3 4 (50.00%) Microsoft PowerPoint
3 4 (50.00%) Google Analytics
3 4 (50.00%) Microsoft Excel
3 4 (50.00%) SEO
4 3 (37.50%) Internet
4 3 (37.50%) B2B
4 3 (37.50%) Search Engine Marketing
4 3 (37.50%) Degree
4 3 (37.50%) Web Analytics
4 3 (37.50%) Yahoo!
4 3 (37.50%) Games
4 3 (37.50%) Internet Marketing
4 3 (37.50%) Creative Thinking
4 3 (37.50%) Twitter
4 3 (37.50%) Fintech
5 2 (25.00%) Marketing Strategy
5 2 (25.00%) Facebook
5 2 (25.00%) Re-Platforming
5 2 (25.00%) Multichannel Retail
5 2 (25.00%) Retail
5 2 (25.00%) Mandarin Language
5 2 (25.00%) Email Marketing
5 2 (25.00%) E-Commerce
5 2 (25.00%) Business Intelligence

Pay per click
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) CMS
Applications
1 4 (50.00%) Microsoft Excel
1 4 (50.00%) Microsoft PowerPoint
2 1 (12.50%) Adobe Premiere
2 1 (12.50%) Photoshop
Cloud Services
1 4 (50.00%) AdWords
1 4 (50.00%) Google Analytics
Communications & Networking
1 3 (37.50%) Internet
General
1 8 (100.00%) Marketing
2 3 (37.50%) Games
3 2 (25.00%) Advertising
3 2 (25.00%) Mandarin Language
3 2 (25.00%) Retail
4 1 (12.50%) Publishing
Job Titles
1 3 (37.50%) PPC Manager
2 2 (25.00%) Head of Digital
2 2 (25.00%) Head of Digital Marketing
2 2 (25.00%) Head of Marketing
3 1 (12.50%) Coordinator
3 1 (12.50%) Digital Executive
3 1 (12.50%) Digital Marketing Executive
3 1 (12.50%) Marketing Executive
3 1 (12.50%) PPC Executive
3 1 (12.50%) Social Media Coordinator
Miscellaneous
1 4 (50.00%) Social Media
2 3 (37.50%) Fintech
3 2 (25.00%) BBC
4 1 (12.50%) Analytical Skills
4 1 (12.50%) Video Editing
Processes & Methodologies
1 5 (62.50%) Analytics
2 4 (50.00%) Digital Marketing
2 4 (50.00%) SEO
3 3 (37.50%) B2B
3 3 (37.50%) Creative Thinking
3 3 (37.50%) Internet Marketing
3 3 (37.50%) Search Engine Marketing
3 3 (37.50%) Web Analytics
4 2 (25.00%) Business Intelligence
4 2 (25.00%) E-Commerce
4 2 (25.00%) Email Marketing
4 2 (25.00%) Marketing Strategy
4 2 (25.00%) Multichannel Retail
4 2 (25.00%) Re-Platforming
5 1 (12.50%) B2C
5 1 (12.50%) Brand Management
5 1 (12.50%) CRM
5 1 (12.50%) Online Marketing
5 1 (12.50%) Quantitative Analysis
5 1 (12.50%) Time Management
Qualifications
1 3 (37.50%) Degree
Vendors
1 5 (62.50%) Google
2 3 (37.50%) Twitter
2 3 (37.50%) Yahoo!
3 2 (25.00%) Facebook
4 1 (12.50%) Adobe
4 1 (12.50%) Microsoft