The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Marketing Analytics
London / City of London
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 229 247 299
Rank change year-on-year +18 +52  
Permanent jobs citing Marketing Analytics 6 11 16
As % of all permanent IT jobs advertised in the City of London 0.12% 0.17% 0.15%
As % of the Processes & Methodologies category 0.13% 0.19% 0.17%
Number of salaries quoted 3 11 14
Median salary £60,000 £45,000 £54,250
Median salary % change year-on-year +33.33% -17.05%  
90% offered a salary of more than £48,000 £37,500 £40,000
10% offered a salary of more than £64,000 £57,500 £67,000
UK excluding London median salary £47,500 £90,000 £37,500
% change year-on-year -47.22% +140.00%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for process and methodology skills.

Process & Methodology Skills
City of London
Permanent job vacancies with a requirement for process and methodology skills 4646 5760 9272
As % of all permanent IT job vacancies advertised in the City of London 89.26% 90.74% 89.27%
Number of salaries quoted 4110 5259 7938
Median salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.16% +4.34%  
90% offered a salary of more than £40,000 £40,000 £39,000
10% offered a salary of more than £85,000 £80,000 £85,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Marketing Analytics
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Marketing Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in the City of London.

Salary trend for Marketing Analytics in the City of London

Marketing Analytics
Salary Histogram in the City of London

The salary distribution of IT jobs citing Marketing Analytics in the City of London over the 3 months to 23 June 2017.

Salary histogram for Marketing Analytics in the City of London

For the 6 months to 23 June 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Marketing Analytics.

1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 8 (88.89%) Digital Marketing
3 5 (55.56%) Social Media
4 4 (44.44%) Marketing Automation
5 3 (33.33%) Pardot
5 3 (33.33%) Analytical Skills
5 3 (33.33%) Outbound Marketing
5 3 (33.33%) B2B Marketing
5 3 (33.33%) Blog
5 3 (33.33%) Email Marketing
5 3 (33.33%) Advertising
5 3 (33.33%) Marketo
5 3 (33.33%) HubSpot
5 3 (33.33%) Marketing Strategy
5 3 (33.33%) Eloqua
5 3 (33.33%) B2B
5 3 (33.33%) B2C
5 3 (33.33%) CRM
6 2 (22.22%) Workflow
6 2 (22.22%) Econometrics
6 2 (22.22%) Microsoft Excel
6 2 (22.22%) VBA
6 2 (22.22%) Content Management
6 2 (22.22%) Economics
6 2 (22.22%) Business Analysis
6 2 (22.22%) Statistics
6 2 (22.22%) Asset Management
6 2 (22.22%) Degree
6 2 (22.22%) Mathematics

Marketing Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (22.22%) Microsoft Excel
Business Applications
1 3 (33.33%) Eloqua
Communications & Networking
1 1 (11.11%) LAN
1 1 (11.11%) WAN
Database & Business Intelligence
1 1 (11.11%) SQL Server
General
1 9 (100.00%) Marketing
2 3 (33.33%) Advertising
3 1 (11.11%) Finance
Job Titles
1 3 (33.33%) Analyst
1 3 (33.33%) Digital Marketing Manager
1 3 (33.33%) Marketing Analyst
1 3 (33.33%) Marketing Manager
2 2 (22.22%) Analytics Consultant
2 2 (22.22%) Business Analyst
2 2 (22.22%) Consultant
2 2 (22.22%) Digital Analytics Consultant
2 2 (22.22%) Digital Marketing Consultant
2 2 (22.22%) Marketing Analytics Consultant
2 2 (22.22%) Marketing Business Analyst
2 2 (22.22%) Marketing Consultant
2 2 (22.22%) Senior Consultant
2 2 (22.22%) Senior Marketing Consultant
3 1 (11.11%) Data Analyst
3 1 (11.11%) Infrastructure Manager
3 1 (11.11%) IT Infrastructure Manager
3 1 (11.11%) IT Manager
3 1 (11.11%) Marketing Data Analyst
Miscellaneous
1 5 (55.56%) Social Media
2 3 (33.33%) Analytical Skills
2 3 (33.33%) Blog
3 1 (11.11%) Data Centre
Operating Systems
1 1 (11.11%) Linux
1 1 (11.11%) Unix
1 1 (11.11%) Windows
1 1 (11.11%) Windows Server 2008
1 1 (11.11%) Windows Server 2012
Processes & Methodologies
1 9 (100.00%) Analytics
2 8 (88.89%) Digital Marketing
3 4 (44.44%) Marketing Automation
4 3 (33.33%) B2B
4 3 (33.33%) B2B Marketing
4 3 (33.33%) B2C
4 3 (33.33%) CRM
4 3 (33.33%) Email Marketing
4 3 (33.33%) Marketing Strategy
4 3 (33.33%) Outbound Marketing
5 2 (22.22%) Asset Management
5 2 (22.22%) Business Analysis
5 2 (22.22%) Content Management
5 2 (22.22%) Econometrics
5 2 (22.22%) Economics
5 2 (22.22%) Fund Management
5 2 (22.22%) Mathematics
5 2 (22.22%) Statistics
5 2 (22.22%) Workflow
6 1 (11.11%) Validation
Programming Languages
1 2 (22.22%) VBA
2 1 (11.11%) Python
2 1 (11.11%) SQL
Qualifications
1 2 (22.22%) Degree
2 1 (11.11%) CCA
2 1 (11.11%) CCNA
2 1 (11.11%) Cisco Certification
2 1 (11.11%) Citrix Certification
2 1 (11.11%) MCSE
2 1 (11.11%) Microsoft Certification
Quality Assurance & Compliance
1 1 (11.11%) SLA
System Software
1 1 (11.11%) Active Directory
1 1 (11.11%) Hyper-V
Systems Management
1 1 (11.11%) Microsoft Data Protection Manager
1 1 (11.11%) SCCM
1 1 (11.11%) SCDPM
1 1 (11.11%) SCOM
1 1 (11.11%) SCVMM
Vendors
1 3 (33.33%) HubSpot
1 3 (33.33%) Marketo
1 3 (33.33%) Pardot
2 1 (11.11%) Dell
2 1 (11.11%) Juniper
2 1 (11.11%) Microsoft