The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Marketing Analytics
London / City of London
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 228 249 314
Rank change year-on-year +21 +65  
Permanent jobs citing Marketing Analytics 4 20 7
As % of all permanent IT jobs advertised in the City of London 0.078% 0.28% 0.067%
As % of the Processes & Methodologies category 0.086% 0.31% 0.076%
Number of salaries quoted 3 20 7
Median salary £75,000 £57,500 £55,000
Median salary % change year-on-year +30.43% +4.54%  
UK excluding London median salary £37,500 £60,000 £40,000
% change year-on-year -37.50% +50.00%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for process and methodology skills.

Process & Methodology Skills
City of London
Permanent job vacancies with a requirement for process and methodology skills 4641 6448 9164
As % of all permanent IT job vacancies advertised in the City of London 90.52% 90.31% 87.80%
Number of salaries quoted 4239 5742 7723
Median salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.16% +4.34%  
90% offered a salary of more than £41,000 £42,000 £37,500
10% offered a salary of more than £85,000 £82,500 £85,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Marketing Analytics
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Marketing Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in the City of London

Marketing Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in the City of London.

Salary trend for Marketing Analytics in the City of London

For the 6 months to 28 March 2017, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Marketing Analytics.

1 4 (100.00%) Marketing
1 4 (100.00%) Digital Marketing
1 4 (100.00%) Analytics
2 3 (75.00%) Social Media
3 2 (50.00%) Fund Management
3 2 (50.00%) Workflow
3 2 (50.00%) Asset Management
3 2 (50.00%) Content Management
3 2 (50.00%) Business Analysis
4 1 (25.00%) Marketing Automation
4 1 (25.00%) Outbound Marketing
4 1 (25.00%) B2B Marketing
4 1 (25.00%) Statistics
4 1 (25.00%) Economics
4 1 (25.00%) Advertising
4 1 (25.00%) Econometrics
4 1 (25.00%) VBA
4 1 (25.00%) CRM
4 1 (25.00%) B2B
4 1 (25.00%) B2C
4 1 (25.00%) Degree
4 1 (25.00%) Mathematics
4 1 (25.00%) Blog
4 1 (25.00%) Email Marketing
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) Eloqua
4 1 (25.00%) Marketo
4 1 (25.00%) HubSpot
4 1 (25.00%) Pardot
4 1 (25.00%) Analytical Skills

Marketing Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (25.00%) Eloqua
General
1 4 (100.00%) Marketing
2 1 (25.00%) Advertising
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) Business Analyst
1 2 (50.00%) Marketing Analyst
1 2 (50.00%) Marketing Business Analyst
2 1 (25.00%) Analytics Consultant
2 1 (25.00%) Consultant
2 1 (25.00%) Digital Analytics Consultant
2 1 (25.00%) Digital Marketing Consultant
2 1 (25.00%) Digital Marketing Manager
2 1 (25.00%) Marketing Analytics Consultant
2 1 (25.00%) Marketing Consultant
2 1 (25.00%) Marketing Manager
2 1 (25.00%) Senior Consultant
2 1 (25.00%) Senior Marketing Consultant
Miscellaneous
1 3 (75.00%) Social Media
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Blog
Processes & Methodologies
1 4 (100.00%) Analytics
1 4 (100.00%) Digital Marketing
2 2 (50.00%) Asset Management
2 2 (50.00%) Business Analysis
2 2 (50.00%) Content Management
2 2 (50.00%) Fund Management
2 2 (50.00%) Workflow
3 1 (25.00%) B2B
3 1 (25.00%) B2B Marketing
3 1 (25.00%) B2C
3 1 (25.00%) CRM
3 1 (25.00%) Econometrics
3 1 (25.00%) Economics
3 1 (25.00%) Email Marketing
3 1 (25.00%) Marketing Automation
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) Mathematics
3 1 (25.00%) Outbound Marketing
3 1 (25.00%) Statistics
Programming Languages
1 1 (25.00%) VBA
Qualifications
1 1 (25.00%) Degree
Vendors
1 1 (25.00%) HubSpot
1 1 (25.00%) Marketo
1 1 (25.00%) Pardot
City, London
Morgan Mckinley
Salary: £60000 - £70000 per annum
Posted: 4 days ago