Period
to 16 June 2021

The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 16 June 2021 with a comparison to the same period in the previous 2 years.

Digital Marketing
Central London > City of London
6 months to
16 Jun 2021
Same period 2020 Same period 2019
Rank 203 185 260
Rank change year-on-year -18 +75 +26
Permanent jobs citing Digital Marketing 35 66 70
As % of all permanent jobs advertised in the City of London 0.68% 1.05% 0.70%
As % of the Processes & Methodologies category 0.71% 1.11% 0.75%
Number of salaries quoted 27 55 61
10th Percentile £33,000 £41,250 £31,250
25th Percentile £42,500 £43,125 £38,750
Median annual salary (50th Percentile) £47,500 £60,000 £52,500
Median % change year-on-year -20.83% +14.29% -
75th Percentile £80,000 £81,250 £77,500
90th Percentile £80,300 £83,750 £105,000
Central London median annual salary £80,000 £55,000 £50,000
% change year-on-year +45.45% +10.00% +11.11%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for process or methodology skills.

All Process and Methodology Skills
City of London
Permanent vacancies with a requirement for process or methodology skills 4,927 5,923 9,380
As % of all permanent IT jobs advertised in the City of London 95.08% 94.18% 93.31%
Number of salaries quoted 4,379 5,186 8,364
10th Percentile £43,750 £41,250 £37,500
25th Percentile £55,000 £52,500 £50,000
Median annual salary (50th Percentile) £72,500 £70,000 £65,000
Median % change year-on-year +3.57% +7.69% +4.00%
75th Percentile £90,000 £85,000 £82,500
90th Percentile £106,250 £100,000 £97,500
Central London median annual salary £70,000 £70,000 £65,000
% change year-on-year - +7.69% +8.33%

Digital Marketing
Job Vacancy Trend in the City of London

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Digital Marketing in the City of London

Digital Marketing
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Digital Marketing in the City of London.

Salary trend for Digital Marketing in the City of London

Digital Marketing
Salary Histogram in the City of London

Salary distribution for jobs citing Digital Marketing in the City of London over the 6 months to 16 June 2021.

Salary histogram for Digital Marketing in the City of London

For the 6 months to 16 June 2021, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Digital Marketing.

1 35 (100.00%) Marketing
2 18 (51.43%) Agile Software Development
3 17 (48.57%) Business Intelligence
4 15 (42.86%) Finance
5 13 (37.14%) Analytics
6 12 (34.29%) Problem-Solving
7 11 (31.43%) Scrum
8 10 (28.57%) SEO
8 10 (28.57%) Microsoft
8 10 (28.57%) E-Commerce
9 9 (25.71%) Azure
9 9 (25.71%) Mathematics
9 9 (25.71%) Computer Science
9 9 (25.71%) Social Skills
10 8 (22.86%) Public Sector
10 8 (22.86%) Machine Learning
10 8 (22.86%) SQL Server
10 8 (22.86%) SAP
10 8 (22.86%) Manufacturing
10 8 (22.86%) Electronics
10 8 (22.86%) Telecoms
10 8 (22.86%) Programme Management
10 8 (22.86%) Retail
11 7 (20.00%) CMS
11 7 (20.00%) C#
11 7 (20.00%) HTML
11 7 (20.00%) T-SQL
11 7 (20.00%) .NET
11 7 (20.00%) Relational Database
11 7 (20.00%) Physics

Digital Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (20.00%) CMS
2 3 (8.57%) Drupal
2 3 (8.57%) Umbraco
3 2 (5.71%) Headless CMS
Applications
1 1 (2.86%) Microsoft Excel
1 1 (2.86%) Microsoft PowerPoint
Cloud Services
1 9 (25.71%) Azure
2 7 (20.00%) Azure Data Factory
2 7 (20.00%) Azure Functions
2 7 (20.00%) Serverless
3 4 (11.43%) Google Analytics
4 1 (2.86%) AdWords
4 1 (2.86%) AWS
4 1 (2.86%) GCP
4 1 (2.86%) Matillion
4 1 (2.86%) NUVI
4 1 (2.86%) Power Platform
4 1 (2.86%) Snowflake
4 1 (2.86%) Veeva
Communications & Networking
1 2 (5.71%) DNS
1 2 (5.71%) SSL
2 1 (2.86%) BGP
2 1 (2.86%) Broadband
2 1 (2.86%) Cisco ASA
2 1 (2.86%) EIGRP
2 1 (2.86%) Internet
2 1 (2.86%) Multicast
2 1 (2.86%) Network Security
2 1 (2.86%) OSPF
Database & Business Intelligence
1 8 (22.86%) SQL Server
2 7 (20.00%) Relational Database
3 1 (2.86%) Amazon Redshift
3 1 (2.86%) BigQuery
3 1 (2.86%) Data Lake
3 1 (2.86%) Looker
3 1 (2.86%) MySQL
3 1 (2.86%) Power BI
3 1 (2.86%) Qlik Sense
3 1 (2.86%) Tableau
Development Applications
1 3 (8.57%) JIRA
General
1 35 (100.00%) Marketing
2 15 (42.86%) Finance
3 9 (25.71%) Social Skills
4 8 (22.86%) Electronics
4 8 (22.86%) Manufacturing
4 8 (22.86%) Public Sector
4 8 (22.86%) Retail
4 8 (22.86%) Telecoms
5 6 (17.14%) Pharmaceutical
6 4 (11.43%) Publishing
7 3 (8.57%) Influencing Skills
7 3 (8.57%) Legal
8 2 (5.71%) Analytical Skills
9 1 (2.86%) Advertising
9 1 (2.86%) German Language
9 1 (2.86%) Organisational Skills
Job Titles
1 7 (20.00%) Data Engineer
2 5 (14.29%) Developer
3 3 (8.57%) Front End Developer (Client-Side Developer)
3 3 (8.57%) Head of Digital
3 3 (8.57%) Product Manager
3 3 (8.57%) Technical Manager
3 3 (8.57%) Technical Product Manager
4 2 (5.71%) Analyst
4 2 (5.71%) Data Analyst
4 2 (5.71%) Digital Executive
5 1 (2.86%) Database Developer
5 1 (2.86%) Development Manager
5 1 (2.86%) Development Team Leader
5 1 (2.86%) Network Engineer
5 1 (2.86%) Operations Director
5 1 (2.86%) Senior Analyst
5 1 (2.86%) Senior Network Engineer
5 1 (2.86%) Software Development Manager
5 1 (2.86%) Software Manager
5 1 (2.86%) Team Leader
Libraries, Frameworks & Software Standards
1 7 (20.00%) .NET
1 7 (20.00%) HTML
2 4 (11.43%) AngularJS
2 4 (11.43%) CSS
2 4 (11.43%) Node.js
3 3 (8.57%) React
4 1 (2.86%) Ajax
4 1 (2.86%) Polymer
4 1 (2.86%) RESTful
4 1 (2.86%) SVG
4 1 (2.86%) Vue.js
Miscellaneous
1 6 (17.14%) Social Media
1 6 (17.14%) User Experience
2 3 (8.57%) Self-Motivation
3 2 (5.71%) Over-the-Top Content
3 2 (5.71%) Video Editing
3 2 (5.71%) Video on Demand
4 1 (2.86%) Blog
4 1 (2.86%) Life Science
4 1 (2.86%) Mobile Computing
4 1 (2.86%) Video\Live Streaming
Operating Systems
1 1 (2.86%) Linux
1 1 (2.86%) Windows
1 1 (2.86%) Windows Server
Processes & Methodologies
1 18 (51.43%) Agile Software Development
2 17 (48.57%) Business Intelligence
3 13 (37.14%) Analytics
4 12 (34.29%) Problem-Solving
5 11 (31.43%) Scrum
6 10 (28.57%) E-Commerce
6 10 (28.57%) SEO
7 9 (25.71%) Computer Science
7 9 (25.71%) Mathematics
8 8 (22.86%) Machine Learning
8 8 (22.86%) Programme Management
9 7 (20.00%) Physics
9 7 (20.00%) Product Marketing
9 7 (20.00%) Sprint Review
10 5 (14.29%) Deadline-Driven
10 5 (14.29%) Stakeholder Management
11 4 (11.43%) Kanban
11 4 (11.43%) Web Development
12 3 (8.57%) DevOps
12 3 (8.57%) Front End Development
Programming Languages
1 7 (20.00%) C#
1 7 (20.00%) T-SQL
2 6 (17.14%) JavaScript
3 3 (8.57%) PHP
4 2 (5.71%) SQL
5 1 (2.86%) Bash Shell
5 1 (2.86%) C++
5 1 (2.86%) Java
5 1 (2.86%) PowerShell
5 1 (2.86%) Python
5 1 (2.86%) TypeScript
Qualifications
1 4 (11.43%) Degree
2 2 (5.71%) ITIL Certification
3 1 (2.86%) CCNP
3 1 (2.86%) Cisco Certification
3 1 (2.86%) Master's Degree
Quality Assurance & Compliance
1 7 (20.00%) QA
2 3 (8.57%) Accessibility
System Software
1 3 (8.57%) Docker
Vendors
1 10 (28.57%) Microsoft
2 8 (22.86%) SAP
3 5 (14.29%) Google
4 3 (8.57%) Adobe
5 2 (5.71%) ServiceNow
6 1 (2.86%) Cisco
6 1 (2.86%) Crimson Hexagon
6 1 (2.86%) Facebook
6 1 (2.86%) Palo Alto
6 1 (2.86%) Salesforce Marketing Cloud
6 1 (2.86%) Salesforce.com