The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Analytics over the 3 months to 25 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analytics
London / City of London
3 months to
25 Apr 2017
Same period 2016 Same period 2015
Rank 153 164 200
Rank change year-on-year +11 +36  
Contract jobs citing Marketing Analytics 2 2 2
As % of all contract IT jobs advertised in the City of London 0.063% 0.057% 0.036%
As % of the Processes & Methodologies category 0.073% 0.066% 0.044%
Number of daily rates quoted 1 2 2
Median daily rate £375 £588 £388
Median daily rate % change year-on-year -36.17% +51.61%  
UK excluding London median daily rate £585 £380 £400
% change year-on-year +53.94% -5.00%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £14.00 £18.00
% change year-on-year - -22.22%  

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
City of London
Contract job vacancies with a requirement for process and methodology skills 2745 3050 4532
As % of all contract IT job vacancies advertised in the City of London 86.00% 87.42% 82.25%
Number of daily rates quoted 2106 2478 3499
Median daily rate £500 £475 £463
Median daily rate % change year-on-year +5.26% +2.70%  
90% offered a daily rate of more than £350 £325 £320
10% offered a daily rate of more than £625 £625 £615
UK excluding London median daily rate £413 £400 £393
% change year-on-year +3.12% +1.91%  
Number of hourly rates quoted 27 31 39
Median hourly rate £16.00 £19.25 £27.37
Median hourly rate % change year-on-year -16.87% -29.67%  
90% offered a hourly rate of more than £13.50 £16.75 £15.00
10% offered a hourly rate of more than £28.35 £47.50 £92.50
UK excluding London median hourly rate £36.00 £36.52 £30.35
% change year-on-year -1.42% +20.32%  

Marketing Analytics
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Marketing Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Marketing Analytics in the City of London

Marketing Analytics
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analytics in the City of London.

Contractor daily rate trend for Marketing Analytics in the City of London

For the 6 months to 25 April 2017, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Marketing Analytics.

1 2 (100.00%) SQL
1 2 (100.00%) Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) Campaign Management
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Personalization
2 1 (50.00%) Mathematics
2 1 (50.00%) QA
2 1 (50.00%) Google Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Pega
2 1 (50.00%) Customer Insight
2 1 (50.00%) Python
2 1 (50.00%) CRM
2 1 (50.00%) E-Commerce
2 1 (50.00%) ETL
2 1 (50.00%) Change Management
2 1 (50.00%) Business Analysis
2 1 (50.00%) Google

Marketing Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (50.00%) Google Analytics
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Analytics Consultant
1 1 (50.00%) Architect
1 1 (50.00%) Consultant
1 1 (50.00%) Pega Architect
Miscellaneous
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Business Analysis
2 1 (50.00%) Campaign Management
2 1 (50.00%) Change Management
2 1 (50.00%) CRM
2 1 (50.00%) Customer Insight
2 1 (50.00%) Digital Marketing
2 1 (50.00%) E-Commerce
2 1 (50.00%) ETL
2 1 (50.00%) Mathematics
2 1 (50.00%) Personalization
Programming Languages
1 2 (100.00%) SQL
2 1 (50.00%) Python
Quality Assurance & Compliance
1 1 (50.00%) QA
Vendors
1 1 (50.00%) Google
1 1 (50.00%) Pega