Period
to 18 August 2017

The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Analytics over the 6 months to 18 August 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analytics
Central London > City of London
6 months to
18 Aug 2017
Same period 2016 Same period 2015
Rank 233 232 291
Rank change year-on-year -1 +59 +10
Contract jobs citing Marketing Analytics 3 4 4
As % of all contract IT jobs advertised in the City of London 0.045% 0.059% 0.036%
As % of the Processes & Methodologies category 0.051% 0.068% 0.044%
Number of daily rates quoted 2 4 4
City of London median daily rate £413 £531 £550
Median daily rate % change year-on-year -22.35% -3.41% +83.33%
10th Percentile £369 £427 £321
90th Percentile £466 £606 £750
Central London median daily rate £413 £475 £700
% change year-on-year -13.16% -32.14% +133.33%
Number of hourly rates quoted 0 0 0
City of London median hourly rate - - -
Central London median hourly rate - - -

Marketing Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
City of London
Contract job vacancies with a requirement for process and methodology skills 5849 5868 9079
As % of all contract IT job vacancies advertised in the City of London 87.94% 86.73% 82.21%
Number of daily rates quoted 4526 4735 7125
City of London median daily rate £500 £475 £463
Median daily rate % change year-on-year +5.26% +2.70% +2.78%
10th Percentile £325 £313 £294
90th Percentile £675 £650 £638
Central London median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% -
Number of hourly rates quoted 55 40 95
City of London median hourly rate £20.54 £20.00 £21.00
Median hourly rate % change year-on-year +2.70% -4.76% -
10th Percentile £13.33 £11.25 £10.88
90th Percentile £31.20 £47.80 £53.25
Central London median hourly rate £19.00 £20.00 £21.00
% change year-on-year -5.00% -4.76% +5.00%

Marketing Analytics
Job Vacancy Trend in the City of London

Job postings citing Marketing Analytics as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Marketing Analytics in the City of London

Marketing Analytics
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analytics in the City of London.

Contractor daily rate trend for Marketing Analytics in the City of London

For the 6 months to 18 August 2017, IT contractor jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Marketing Analytics.

1 3 (100.00%) SQL
1 3 (100.00%) Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Python
2 2 (66.67%) Mathematics
2 2 (66.67%) Analytical Skills
3 1 (33.33%) Internal Audit
3 1 (33.33%) Econometric Modelling
3 1 (33.33%) Mathematical Modelling
3 1 (33.33%) Personalization
3 1 (33.33%) Numerate Degree
3 1 (33.33%) Physics
3 1 (33.33%) QA
3 1 (33.33%) Google Analytics
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Pega
3 1 (33.33%) R
3 1 (33.33%) Tableau
3 1 (33.33%) Customer Insight
3 1 (33.33%) Data Analytics
3 1 (33.33%) CRM
3 1 (33.33%) E-Commerce
3 1 (33.33%) ETL
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Change Management
3 1 (33.33%) Advertising
3 1 (33.33%) Econometrics
3 1 (33.33%) Economics
3 1 (33.33%) Business Analysis
3 1 (33.33%) Google

Marketing Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (33.33%) Google Analytics
General
1 3 (100.00%) Marketing
2 1 (33.33%) Advertising
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Analytics Consultant
1 1 (33.33%) Architect
1 1 (33.33%) Consultant
1 1 (33.33%) Marketing Analyst
1 1 (33.33%) Pega Architect
Miscellaneous
1 2 (66.67%) Analytical Skills
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) Mathematics
3 1 (33.33%) Business Analysis
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Campaign Management
3 1 (33.33%) Change Management
3 1 (33.33%) CRM
3 1 (33.33%) Customer Insight
3 1 (33.33%) Data Analytics
3 1 (33.33%) Digital Marketing
3 1 (33.33%) E-Commerce
3 1 (33.33%) Econometric Modelling
3 1 (33.33%) Econometrics
3 1 (33.33%) Economics
3 1 (33.33%) ETL
3 1 (33.33%) Internal Audit
3 1 (33.33%) Mathematical Modelling
3 1 (33.33%) Operations Research
3 1 (33.33%) Physics
3 1 (33.33%) Statistics
Programming Languages
1 3 (100.00%) SQL
2 2 (66.67%) Python
3 1 (33.33%) R
Qualifications
1 1 (33.33%) Degree
1 1 (33.33%) Numerate Degree
Quality Assurance & Compliance
1 1 (33.33%) QA
Vendors
1 1 (33.33%) Google
1 1 (33.33%) Pega
1 1 (33.33%) Tableau