The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Database Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Database Marketing over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Database Marketing
England / London
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 595 609 667
Rank change year-on-year +14 +58  
Permanent jobs citing Database Marketing 20 23 21
As % of all permanent IT jobs advertised in London 0.055% 0.057% 0.047%
As % of the Processes & Methodologies category 0.060% 0.063% 0.053%
Number of salaries quoted 18 19 13
Median salary £36,250 £52,500 £35,000
Median salary % change year-on-year -30.95% +50.00%  
90% offered a salary of more than £31,794 £27,500 £31,700
10% offered a salary of more than £52,500 £69,000 £45,000
UK excluding London median salary £40,000 £27,000 £40,000
% change year-on-year +48.14% -32.50%  

Database Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process and methodology skills.

Process & Methodology Skills
London
Permanent job vacancies with a requirement for process and methodology skills 33344 36271 39963
As % of all permanent IT job vacancies advertised in London 91.04% 90.64% 89.00%
Number of salaries quoted 26631 31401 33562
Median salary £61,500 £60,000 £57,500
Median salary % change year-on-year +2.50% +4.34%  
90% offered a salary of more than £40,000 £40,000 £37,500
10% offered a salary of more than £85,000 £82,500 £85,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Database Marketing
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Database Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Database Marketing in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing in London.

Salary trend for Database Marketing in London

Database Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Database Marketing in London over the 3 months to 23 June 2017.

Salary histogram for Database Marketing in London

Database Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the London region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Brentford - 2 £37,500 -
City of London - 1 £35,000 -
Database Marketing
England

For the 6 months to 23 June 2017, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Database Marketing.

1 32 (100.00%) Marketing
2 17 (53.13%) SQL
3 14 (43.75%) Microsoft Excel
3 14 (43.75%) CRM
4 12 (37.50%) Adobe
4 12 (37.50%) Google
4 12 (37.50%) Adobe Campaign
5 11 (34.38%) Degree
6 10 (31.25%) Direct Marketing
6 10 (31.25%) Python
7 9 (28.13%) Finance
7 9 (28.13%) Digital Marketing
7 9 (28.13%) Data Extraction
7 9 (28.13%) Marketing Analytics
7 9 (28.13%) Data Transformation
7 9 (28.13%) R
7 9 (28.13%) Analytics
7 9 (28.13%) Analytical Skills
7 9 (28.13%) Actionable Insight
8 6 (18.75%) Data Management
8 6 (18.75%) Data Protection
8 6 (18.75%) Microsoft
8 6 (18.75%) Microsoft Office
8 6 (18.75%) GDPR
8 6 (18.75%) Raiser's Edge
8 6 (18.75%) Marketing Automation
8 6 (18.75%) Data Quality
9 5 (15.63%) A/B Testing
9 5 (15.63%) French Language
10 4 (12.50%) FastStats

Database Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 14 (43.75%) Microsoft Excel
2 6 (18.75%) Microsoft Office
Business Applications
1 12 (37.50%) Adobe Campaign
2 6 (18.75%) Raiser's Edge
3 4 (12.50%) FastStats
4 3 (9.38%) Dynamics CRM
Cloud Services
1 2 (6.25%) Google Analytics
2 1 (3.13%) Silverpop
Communications & Networking
1 2 (6.25%) SMS
Database & Business Intelligence
1 4 (12.50%) Data Warehouse
1 4 (12.50%) SQL Server
2 2 (6.25%) Big Data
2 2 (6.25%) Oracle Discoverer
2 2 (6.25%) Oracle OWB
2 2 (6.25%) SQL Server Integration Services
3 1 (3.13%) SQL Server Reporting Services
Development Applications
1 1 (3.13%) Dreamweaver
1 1 (3.13%) SQL Server Management Studio (SSMS)
General
1 32 (100.00%) Marketing
2 9 (28.13%) Finance
3 5 (15.63%) French Language
4 3 (9.38%) Advertising
4 3 (9.38%) Games
4 3 (9.38%) Legal
Job Titles
1 14 (43.75%) Analyst
2 8 (25.00%) Data Analyst
3 6 (18.75%) Marketing Manager
4 3 (9.38%) CRM Officer
4 3 (9.38%) Operations Manager
5 2 (6.25%) Business Analyst
5 2 (6.25%) Campaign Analyst
5 2 (6.25%) CRM Analyst
5 2 (6.25%) CRM Executive
5 2 (6.25%) Lead Business Analyst
5 2 (6.25%) Marketing Analyst
5 2 (6.25%) Web Analyst
6 1 (3.13%) Campaign Executive
6 1 (3.13%) Campaign Specialist
6 1 (3.13%) Data Manager
6 1 (3.13%) Database Developer
6 1 (3.13%) Database Manager
6 1 (3.13%) Developer
6 1 (3.13%) Programmer
6 1 (3.13%) Resourcing Manager
Libraries, Frameworks & Software Standards
1 3 (9.38%) HTML
Miscellaneous
1 9 (28.13%) Analytical Skills
2 3 (9.38%) Data Protection Act
2 3 (9.38%) Management Information System
2 3 (9.38%) Reference Data
2 3 (9.38%) Social Media
3 2 (6.25%) User Experience
Operating Systems
1 1 (3.13%) Linux
Processes & Methodologies
1 14 (43.75%) CRM
2 10 (31.25%) Direct Marketing
3 9 (28.13%) Actionable Insight
3 9 (28.13%) Analytics
3 9 (28.13%) Data Extraction
3 9 (28.13%) Data Transformation
3 9 (28.13%) Digital Marketing
3 9 (28.13%) Marketing Analytics
4 6 (18.75%) Data Management
4 6 (18.75%) Data Protection
4 6 (18.75%) Marketing Automation
5 5 (15.63%) A/B Testing
6 3 (9.38%) B2B
6 3 (9.38%) Business Development
6 3 (9.38%) Customer Analytics
6 3 (9.38%) Customer Segmentation
6 3 (9.38%) Data Analysis
6 3 (9.38%) Data Strategy
6 3 (9.38%) Information Management
6 3 (9.38%) Social Media Marketing
Programming Languages
1 17 (53.13%) SQL
2 10 (31.25%) Python
3 9 (28.13%) R
4 1 (3.13%) Java
4 1 (3.13%) JavaScript
4 1 (3.13%) PHP
4 1 (3.13%) Tcl
Qualifications
1 11 (34.38%) Degree
Quality Assurance & Compliance
1 6 (18.75%) Data Quality
1 6 (18.75%) GDPR
Vendors
1 12 (37.50%) Adobe
1 12 (37.50%) Google
2 6 (18.75%) Microsoft
3 4 (12.50%) Facebook
4 3 (9.38%) Apteco
4 3 (9.38%) Salesforce Marketing Cloud
5 2 (6.25%) Oracle
5 2 (6.25%) Salesforce.com
5 2 (6.25%) SAP
6 1 (3.13%) IBM
6 1 (3.13%) Informatica