Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Database Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Database Marketing over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Database Marketing
England > London
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 826 809 894
Rank change year-on-year -17 +85 -11
Permanent jobs citing Database Marketing 19 34 31
As % of all permanent IT jobs advertised in London 0.025% 0.045% 0.035%
As % of the Processes & Methodologies category 0.028% 0.050% 0.039%
Number of salaries quoted 18 32 24
London median annual salary £34,000 £32,000 £38,000
Median salary % change year-on-year +6.25% -15.79% -10.59%
10th Percentile £23,750 £26,250 £31,250
90th Percentile £58,250 £71,375 £48,375
England median annual salary £35,400 £37,500 £37,750
% change year-on-year -5.60% -0.66% -11.18%

Database Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 68869 67817 79798
As % of all permanent IT jobs advertised in London 91.63% 90.61% 89.56%
Number of salaries quoted 52972 58374 67234
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% -
10th Percentile £35,000 £33,750 £33,000
90th Percentile £90,000 £88,750 £86,250
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Database Marketing
Job Vacancy Trend in London

Job postings citing Database Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Database Marketing in London

Database Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing in London.

Salary trend for Database Marketing in London

Database Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Database Marketing in London over the 6 months to 20 November 2017.

Salary histogram for Database Marketing in London

Database Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the London region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London - 5 £35,000 -
Database Marketing
England

For the 6 months to 20 November 2017, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Database Marketing.

1 19 (100.00%) Marketing
2 13 (68.42%) CRM
3 10 (52.63%) SQL
3 10 (52.63%) Data Management
4 9 (47.37%) Data Analysis
5 7 (36.84%) HTML
6 6 (31.58%) Microsoft Excel
6 6 (31.58%) Microsoft
6 6 (31.58%) Direct Marketing
7 5 (26.32%) Analytical Skills
7 5 (26.32%) Microsoft Office
8 4 (21.05%) Banking
8 4 (21.05%) Retail
8 4 (21.05%) SQL Server
8 4 (21.05%) T-SQL
8 4 (21.05%) SQL Server Management Studio (SSMS)
8 4 (21.05%) Analytics
8 4 (21.05%) Dynamics CRM
8 4 (21.05%) Degree
8 4 (21.05%) Data Strategy
9 3 (15.79%) GDPR
9 3 (15.79%) Raiser's Edge
9 3 (15.79%) Data Protection Act
9 3 (15.79%) Data Protection
9 3 (15.79%) Reference Data
9 3 (15.79%) Business Development
9 3 (15.79%) Salesforce Marketing Cloud
9 3 (15.79%) Data Quality
9 3 (15.79%) Salesforce.com
9 3 (15.79%) Business Intelligence

Database Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (31.58%) Microsoft Excel
2 5 (26.32%) Microsoft Office
Business Applications
1 4 (21.05%) Dynamics CRM
2 3 (15.79%) Raiser's Edge
3 2 (10.53%) Adobe Campaign
4 1 (5.26%) FastStats
Cloud Services
1 2 (10.53%) SaaS
Database & Business Intelligence
1 4 (21.05%) SQL Server
2 3 (15.79%) SQL Server Reporting Services
3 2 (10.53%) Power BI
3 2 (10.53%) SQL Server Analysis Services
3 2 (10.53%) SQL Server Integration Services
4 1 (5.26%) Data Mining
4 1 (5.26%) Data Warehouse
4 1 (5.26%) MS Access
4 1 (5.26%) Relational Database
Development Applications
1 4 (21.05%) SQL Server Management Studio (SSMS)
General
1 19 (100.00%) Marketing
2 4 (21.05%) Banking
2 4 (21.05%) Retail
3 3 (15.79%) Legal
4 2 (10.53%) Advertising
4 2 (10.53%) Finance
4 2 (10.53%) French Language
Job Titles
1 8 (42.11%) Analyst
2 5 (26.32%) Data Analyst
3 4 (21.05%) Campaign Executive
3 4 (21.05%) CRM Analyst
3 4 (21.05%) CRM Executive
4 3 (15.79%) Campaign Analyst
4 3 (15.79%) CRM Officer
4 3 (15.79%) Marketing Analyst
5 1 (5.26%) Account Manager
5 1 (5.26%) Channel Sales Manager
5 1 (5.26%) Consultant
5 1 (5.26%) Data Consultant
5 1 (5.26%) Marketing Officer
5 1 (5.26%) Sales Manager
5 1 (5.26%) SQL Analyst
5 1 (5.26%) SQL Data Analyst
5 1 (5.26%) Strategy Consultant
Libraries, Frameworks & Software Standards
1 7 (36.84%) HTML
Miscellaneous
1 5 (26.32%) Analytical Skills
2 3 (15.79%) Data Protection Act
2 3 (15.79%) Management Information System
2 3 (15.79%) Reference Data
3 2 (10.53%) Computer Science
Processes & Methodologies
1 13 (68.42%) CRM
2 10 (52.63%) Data Management
3 9 (47.37%) Data Analysis
4 6 (31.58%) Direct Marketing
5 4 (21.05%) Analytics
5 4 (21.05%) Data Strategy
6 3 (15.79%) B2B
6 3 (15.79%) Business Development
6 3 (15.79%) Business Intelligence
6 3 (15.79%) Data Protection
6 3 (15.79%) Information Management
7 2 (10.53%) Customer Analytics
7 2 (10.53%) Data Extraction
7 2 (10.53%) Data Transformation
7 2 (10.53%) Digital Marketing
7 2 (10.53%) Marketing Analytics
7 2 (10.53%) Mathematics
7 2 (10.53%) Product Management
7 2 (10.53%) Project Management
7 2 (10.53%) Use Case
Programming Languages
1 10 (52.63%) SQL
2 4 (21.05%) T-SQL
3 3 (15.79%) Python
4 2 (10.53%) R
5 1 (5.26%) VBA
Qualifications
1 4 (21.05%) Degree
2 2 (10.53%) Computer Science Degree
Quality Assurance & Compliance
1 3 (15.79%) Data Quality
1 3 (15.79%) GDPR
Vendors
1 6 (31.58%) Microsoft
2 3 (15.79%) Salesforce Marketing Cloud
2 3 (15.79%) Salesforce.com
3 2 (10.53%) Adobe
3 2 (10.53%) Google
3 2 (10.53%) SAP
3 2 (10.53%) Tableau