Period
to 13 December 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 13 December 2018 with a comparison to the same period in the previous 2 years.

Marketing Strategy
England > London
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 656 687 640
Rank change year-on-year +31 -47 +71
Permanent jobs citing Marketing Strategy 131 163 206
As % of all permanent IT jobs advertised in London 0.20% 0.22% 0.28%
As % of the Processes & Methodologies category 0.21% 0.24% 0.30%
Number of salaries quoted 95 132 146
London median annual salary £62,500 £47,500 £55,000
Median salary % change year-on-year +31.58% -13.64% +10.00%
10th Percentile £32,500 £29,000 £31,250
90th Percentile £80,000 £84,500 £82,500
England median annual salary £50,000 £40,000 £47,500
% change year-on-year +25.00% -15.79% +11.76%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 61,240 69,295 68,221
As % of all permanent IT jobs advertised in London 92.02% 93.31% 92.17%
Number of salaries quoted 49,534 53,968 58,492
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,250
90th Percentile £95,000 £90,000 £88,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Marketing Strategy
Job Vacancy Trend in London

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Strategy in London

Marketing Strategy
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in London.

Salary trend for Marketing Strategy in London

Marketing Strategy
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Strategy in London over the 6 months to 13 December 2018.

Salary histogram for Marketing Strategy in London

Marketing Strategy
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the London region over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -14 10 £35,000 -12.50% 15
East London +5 2 £57,500 +53.33% 3
North London - 1 £72,500 -
Marketing Strategy
England

For the 6 months to 13 December 2018, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing Strategy.

1 131 (100.00%) Marketing
2 43 (32.82%) Digital Marketing
2 43 (32.82%) Social Media
3 40 (30.53%) Finance
4 36 (27.48%) Adobe
5 30 (22.90%) User Experience
6 29 (22.14%) HTML
7 28 (21.37%) Microsoft
8 27 (20.61%) JavaScript
8 27 (20.61%) Analytics
9 25 (19.08%) Analytical Skills
9 25 (19.08%) Photoshop
9 25 (19.08%) CSS
10 24 (18.32%) Agile Software Development
11 23 (17.56%) Adobe Illustrator
12 22 (16.79%) CRM
12 22 (16.79%) Artificial Intelligence
12 22 (16.79%) DevOps
12 22 (16.79%) Front End Development
12 22 (16.79%) Wireframes
12 22 (16.79%) User Acceptance Testing
12 22 (16.79%) HTML5
13 21 (16.03%) CSS3
14 20 (15.27%) Balsamiq Mockups
14 20 (15.27%) Machine Learning
14 20 (15.27%) User Stories
14 20 (15.27%) UX Design
14 20 (15.27%) Microsoft Azure
14 20 (15.27%) Amazon AWS
14 20 (15.27%) Disruptive Innovation

Marketing Strategy
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (2.29%) SharePoint
2 2 (1.53%) CMS
3 1 (0.76%) SAS
Applications
1 25 (19.08%) Photoshop
2 23 (17.56%) Adobe Illustrator
3 8 (6.11%) Microsoft Office
4 4 (3.05%) Microsoft Excel
5 3 (2.29%) Adobe Creative Suite
5 3 (2.29%) Microsoft PowerPoint
6 2 (1.53%) InDesign
Business Applications
1 1 (0.76%) Adobe Campaign
1 1 (0.76%) Eloqua
1 1 (0.76%) TRIRIGA
Cloud Services
1 20 (15.27%) Amazon AWS
1 20 (15.27%) Microsoft Azure
2 10 (7.63%) Google Analytics
3 8 (6.11%) AdWords
4 5 (3.82%) Adobe Analytics
5 3 (2.29%) MailChimp
6 2 (1.53%) SaaS
Communications & Networking
1 3 (2.29%) Internet
2 1 (0.76%) Broadband
2 1 (0.76%) LAN
2 1 (0.76%) SMS
2 1 (0.76%) WAN
Database & Business Intelligence
1 13 (9.92%) Big Data
2 3 (2.29%) RDBMS
2 3 (2.29%) Relational Database
3 2 (1.53%) Blockchain
4 1 (0.76%) QlikView
Development Applications
1 20 (15.27%) Balsamiq Mockups
General
1 131 (100.00%) Marketing
2 40 (30.53%) Finance
3 19 (14.50%) Retail
4 15 (11.45%) Brand Awareness
5 12 (9.16%) Advertising
6 11 (8.40%) Telecoms
7 6 (4.58%) Banking
8 5 (3.82%) Legal
8 5 (3.82%) Publishing
9 4 (3.05%) Financial Institution
9 4 (3.05%) Games
9 4 (3.05%) Investment Banking
10 2 (1.53%) Multimedia
11 1 (0.76%) Digital Economy
11 1 (0.76%) Electronics
11 1 (0.76%) Law
11 1 (0.76%) Manufacturing
Job Titles
1 30 (22.90%) Marketing Manager
2 22 (16.79%) Designer
2 22 (16.79%) Digital Designer
2 22 (16.79%) Digital UX Designer
2 22 (16.79%) UX Designer
3 20 (15.27%) Product Manager
4 9 (6.87%) E-Commerce Manager
4 9 (6.87%) E-Commerce Product Manager
4 9 (6.87%) Marketing Executive
5 8 (6.11%) Analyst
6 7 (5.34%) Digital Marketing Manager
6 7 (5.34%) Senior Manager
7 6 (4.58%) Consultant
8 5 (3.82%) Head of Marketing
9 4 (3.05%) Analytics Consultant
9 4 (3.05%) Analytics Manager
9 4 (3.05%) Marketing Specialist
9 4 (3.05%) Security Manager
9 4 (3.05%) Senior Analytics Manager
9 4 (3.05%) Senior Consultant
Libraries, Frameworks & Software Standards
1 29 (22.14%) HTML
2 25 (19.08%) CSS
3 22 (16.79%) HTML5
4 21 (16.03%) CSS3
5 2 (1.53%) .NET
5 2 (1.53%) jQuery
5 2 (1.53%) LESS
6 1 (0.76%) Hibernate
6 1 (0.76%) REST
6 1 (0.76%) Sass
6 1 (0.76%) Spring
6 1 (0.76%) Web Services
Miscellaneous
1 43 (32.82%) Social Media
2 30 (22.90%) User Experience
3 25 (19.08%) Analytical Skills
4 20 (15.27%) Greenfield Project
4 20 (15.27%) Robotics
5 7 (5.34%) Self-Motivation
6 5 (3.82%) BBC
6 5 (3.82%) Mobile App
6 5 (3.82%) Tandem
7 4 (3.05%) Cyberthreat
7 4 (3.05%) Digital Media
7 4 (3.05%) NHS
8 3 (2.29%) Blog
8 3 (2.29%) Data Structures
9 2 (1.53%) Analytical Mindset
9 2 (1.53%) Animation
9 2 (1.53%) Cyberattack
9 2 (1.53%) Graphic Design
10 1 (0.76%) Fintech
10 1 (0.76%) Marketing Technology
Operating Systems
1 20 (15.27%) Linux
Processes & Methodologies
1 43 (32.82%) Digital Marketing
2 27 (20.61%) Analytics
3 24 (18.32%) Agile Software Development
4 22 (16.79%) Artificial Intelligence
4 22 (16.79%) CRM
4 22 (16.79%) DevOps
4 22 (16.79%) Front End Development
4 22 (16.79%) User Acceptance Testing
4 22 (16.79%) Wireframes
5 20 (15.27%) Business Intelligence
5 20 (15.27%) Disruptive Innovation
5 20 (15.27%) High-Fidelity Prototypes
5 20 (15.27%) Machine Learning
5 20 (15.27%) Robotic Process Automation
5 20 (15.27%) User Stories
5 20 (15.27%) UX Design
6 19 (14.50%) B2B
7 18 (13.74%) SEO
8 17 (12.98%) Problem-Solving
9 15 (11.45%) E-Commerce
Programming Languages
1 27 (20.61%) JavaScript
2 4 (3.05%) C
3 2 (1.53%) Java
3 2 (1.53%) Python
3 2 (1.53%) R
3 2 (1.53%) SQL
Qualifications
1 19 (14.50%) Degree
2 2 (1.53%) Master's Degree
3 1 (0.76%) MBA
3 1 (0.76%) Numerate Degree
Quality Assurance & Compliance
1 5 (3.82%) GDPR
Vendors
1 36 (27.48%) Adobe
2 28 (21.37%) Microsoft
3 20 (15.27%) Blue Prism
4 16 (12.21%) Google
5 7 (5.34%) Facebook
6 4 (3.05%) Screaming Frog
6 4 (3.05%) Tableau
7 3 (2.29%) Salesforce.com
7 3 (2.29%) Twitter
8 2 (1.53%) Optimizely
8 2 (1.53%) Pardot
9 1 (0.76%) Gigya
9 1 (0.76%) Intershop
9 1 (0.76%) Marketo
9 1 (0.76%) MicroStrategy
9 1 (0.76%) Omniture
9 1 (0.76%) Oracle
9 1 (0.76%) Salesforce Marketing Cloud