Period
to 19 October 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 19 October 2018 with a comparison to the same period in the previous 2 years.

Marketing Strategy
England > London
6 months to
19 Oct 2018
Same period 2017 Same period 2016
Rank 653 694 610
Rank change year-on-year +41 -84 +62
Permanent jobs citing Marketing Strategy 162 153 249
As % of all permanent IT jobs advertised in London 0.24% 0.21% 0.32%
As % of the Processes & Methodologies category 0.26% 0.22% 0.35%
Number of salaries quoted 117 123 194
London median annual salary £55,000 £52,500 £55,000
Median salary % change year-on-year +4.76% -4.55% +10.00%
10th Percentile £32,500 £31,800 £30,300
90th Percentile £87,000 £80,000 £85,000
England median annual salary £50,000 £45,000 £50,000
% change year-on-year +11.11% -10.00% +25.00%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 62,338 69,010 70,955
As % of all permanent IT jobs advertised in London 91.68% 92.82% 92.01%
Number of salaries quoted 50,083 52,829 61,231
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,500
90th Percentile £95,000 £90,000 £87,500
England median annual salary £52,000 £50,000 £50,000
% change year-on-year +4.00% - +5.26%

Marketing Strategy
Job Vacancy Trend in London

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Strategy in London

Marketing Strategy
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in London.

Salary trend for Marketing Strategy in London

Marketing Strategy
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Strategy in London over the 6 months to 19 October 2018.

Salary histogram for Marketing Strategy in London

Marketing Strategy
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the London region over the 6 months to 19 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -28 16 £35,000 -56.25% 8
West London +37 3 £55,000 -43.59% 4
East London -8 2 £57,500 +53.33% 2
North London - 2 £66,250 -
South London +3 1 £28,000 -46.67%
Marketing Strategy
England

For the 6 months to 19 October 2018, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing Strategy.

1 162 (100.00%) Marketing
2 57 (35.19%) Analytics
3 56 (34.57%) Digital Marketing
4 52 (32.10%) Finance
5 49 (30.25%) Analytical Skills
6 48 (29.63%) Social Media
7 41 (25.31%) Adobe
8 33 (20.37%) CRM
9 31 (19.14%) HTML
10 30 (18.52%) SEO
11 29 (17.90%) JavaScript
11 29 (17.90%) User Experience
12 27 (16.67%) Degree
13 26 (16.05%) Google
13 26 (16.05%) CSS
14 25 (15.43%) Project Management
14 25 (15.43%) Agile Software Development
15 24 (14.81%) Microsoft
16 23 (14.20%) Problem-Solving
17 22 (13.58%) Photoshop
17 22 (13.58%) Big Data
18 21 (12.96%) HTML5
18 21 (12.96%) B2B
19 20 (12.35%) Retail
19 20 (12.35%) Adobe Illustrator
19 20 (12.35%) User Acceptance Testing
20 19 (11.73%) Google Analytics
21 18 (11.11%) Business Intelligence
22 17 (10.49%) Artificial Intelligence
22 17 (10.49%) Amazon AWS

Marketing Strategy
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (3.09%) SAS
2 3 (1.85%) SharePoint
3 2 (1.23%) CMS
3 2 (1.23%) Drupal
3 2 (1.23%) WordPress
Applications
1 22 (13.58%) Photoshop
2 20 (12.35%) Adobe Illustrator
3 7 (4.32%) Microsoft Office
4 6 (3.70%) Microsoft Excel
5 3 (1.85%) Adobe Creative Suite
5 3 (1.85%) Microsoft PowerPoint
6 2 (1.23%) EViews
6 2 (1.23%) InDesign
Business Applications
1 4 (2.47%) Adobe Campaign
2 1 (0.62%) Eloqua
Cloud Services
1 19 (11.73%) Google Analytics
2 17 (10.49%) Amazon AWS
3 15 (9.26%) Microsoft Azure
4 14 (8.64%) Adobe Analytics
5 11 (6.79%) AdWords
6 5 (3.09%) SaaS
7 3 (1.85%) MailChimp
8 2 (1.23%) IaaS
8 2 (1.23%) PaaS
9 1 (0.62%) Cloud Computing
Communications & Networking
1 4 (2.47%) Internet
2 1 (0.62%) Broadband
Database & Business Intelligence
1 22 (13.58%) Big Data
2 5 (3.09%) Relational Database
3 3 (1.85%) MySQL
3 3 (1.85%) RDBMS
4 2 (1.23%) Blockchain
4 2 (1.23%) Data Mining
5 1 (0.62%) Data Warehouse
5 1 (0.62%) QlikView
Development Applications
1 15 (9.26%) Balsamiq Mockups
General
1 162 (100.00%) Marketing
2 52 (32.10%) Finance
3 20 (12.35%) Retail
4 15 (9.26%) Advertising
5 13 (8.02%) Banking
6 11 (6.79%) Financial Institution
6 11 (6.79%) Investment Banking
7 10 (6.17%) Brand Awareness
7 10 (6.17%) Games
7 10 (6.17%) Legal
8 6 (3.70%) Multimedia
8 6 (3.70%) Telecoms
9 3 (1.85%) Publishing
10 2 (1.23%) Back Office
11 1 (0.62%) Digital Economy
11 1 (0.62%) Dutch Language
11 1 (0.62%) French Language
11 1 (0.62%) German Language
11 1 (0.62%) Manufacturing
Job Titles
1 34 (20.99%) Marketing Manager
2 17 (10.49%) Designer
2 17 (10.49%) Digital Designer
2 17 (10.49%) Digital UX Designer
2 17 (10.49%) Senior Manager
2 17 (10.49%) UX Designer
3 15 (9.26%) Marketing Executive
3 15 (9.26%) Product Manager
4 14 (8.64%) Consultant
5 12 (7.41%) Analyst
6 11 (6.79%) Senior Consultant
7 10 (6.17%) Analytics Consultant
7 10 (6.17%) Analytics Manager
7 10 (6.17%) Head of Marketing
7 10 (6.17%) Senior Analytics Manager
8 8 (4.94%) Senior Marketing Executive
8 8 (4.94%) Senior SEO Executive
8 8 (4.94%) SEO Executive
9 7 (4.32%) Digital Marketing Manager
9 7 (4.32%) SEO Specialist
Libraries, Frameworks & Software Standards
1 31 (19.14%) HTML
2 26 (16.05%) CSS
3 21 (12.96%) HTML5
4 16 (9.88%) CSS3
5 6 (3.70%) Web Services
6 5 (3.09%) jQuery
6 5 (3.09%) LESS
7 4 (2.47%) Hibernate
7 4 (2.47%) Spring
8 3 (1.85%) REST
9 2 (1.23%) .NET
9 2 (1.23%) CodeIgniter
9 2 (1.23%) Node.js
9 2 (1.23%) SOAP
10 1 (0.62%) Sass
Miscellaneous
1 49 (30.25%) Analytical Skills
2 48 (29.63%) Social Media
3 29 (17.90%) User Experience
4 15 (9.26%) Greenfield Project
4 15 (9.26%) Robotics
5 13 (8.02%) Self-Motivation
6 11 (6.79%) Cyberthreat
7 10 (6.17%) Computer Science
7 10 (6.17%) Mobile App
8 8 (4.94%) BBC
9 7 (4.32%) NHS
10 5 (3.09%) Tandem
11 4 (2.47%) Digital Media
11 4 (2.47%) Management Information System
12 3 (1.85%) Blog
12 3 (1.85%) Data Structures
13 2 (1.23%) Analytical Mindset
13 2 (1.23%) Contactless
13 2 (1.23%) Cyberattack
13 2 (1.23%) Fintech
Operating Systems
1 15 (9.26%) Linux
Processes & Methodologies
1 57 (35.19%) Analytics
2 56 (34.57%) Digital Marketing
3 33 (20.37%) CRM
4 30 (18.52%) SEO
5 25 (15.43%) Agile Software Development
5 25 (15.43%) Project Management
6 23 (14.20%) Problem-Solving
7 21 (12.96%) B2B
8 20 (12.35%) User Acceptance Testing
9 18 (11.11%) Business Intelligence
10 17 (10.49%) Artificial Intelligence
10 17 (10.49%) DevOps
10 17 (10.49%) Front End Development
10 17 (10.49%) Machine Learning
10 17 (10.49%) Online Marketing
10 17 (10.49%) Wireframes
11 16 (9.88%) Content Marketing
12 15 (9.26%) Disruptive Innovation
12 15 (9.26%) High-Fidelity Prototypes
12 15 (9.26%) Robotic Process Automation
Programming Languages
1 29 (17.90%) JavaScript
2 7 (4.32%) C
3 4 (2.47%) Java
3 4 (2.47%) Python
3 4 (2.47%) R
3 4 (2.47%) SQL
4 3 (1.85%) PHP
Qualifications
1 27 (16.67%) Degree
2 4 (2.47%) Master's Degree
3 3 (1.85%) MBA
3 3 (1.85%) Numerate Degree
Quality Assurance & Compliance
1 8 (4.94%) GDPR
Systems Management
1 2 (1.23%) cPanel
Vendors
1 41 (25.31%) Adobe
2 26 (16.05%) Google
3 24 (14.81%) Microsoft
4 15 (9.26%) Blue Prism
5 8 (4.94%) Facebook
6 7 (4.32%) Screaming Frog
7 5 (3.09%) Optimizely
8 4 (2.47%) Omniture
8 4 (2.47%) Tableau
9 3 (1.85%) Salesforce.com
9 3 (1.85%) Twitter
10 2 (1.23%) Pardot
11 1 (0.62%) DoubleClick
11 1 (0.62%) Gigya
11 1 (0.62%) Intershop
11 1 (0.62%) Marketo
11 1 (0.62%) MicroStrategy
11 1 (0.62%) Oracle
11 1 (0.62%) Salesforce Marketing Cloud