Period
to 16 June 2019

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 16 June 2019 with a comparison to the same period in the previous 2 years.

Marketing Strategy
England > London
6 months to
16 Jun 2019
Same period 2018 Same period 2017
Rank 609 612 624
Rank change year-on-year +3 +12 +16
Permanent jobs citing Marketing Strategy 136 219 216
As % of all permanent IT jobs advertised in London 0.24% 0.32% 0.31%
As % of the Processes & Methodologies category 0.25% 0.34% 0.33%
Number of salaries quoted 101 153 173
London median annual salary £52,500 £55,000 £55,000
Median salary % change year-on-year -4.55% - -
10th Percentile £31,250 £35,000 £31,250
90th Percentile £106,250 £94,500 £71,250
England median annual salary £50,000 £52,500 £45,500
% change year-on-year -4.76% +15.38% -13.33%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 53,386 64,189 64,678
As % of all permanent IT jobs advertised in London 92.77% 92.82% 92.77%
Number of salaries quoted 43,120 51,811 53,096
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +6.19%
10th Percentile £36,250 £35,000 £34,000
90th Percentile £96,250 £94,250 £90,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +4.17%

Marketing Strategy
Job Vacancy Trend in London

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Strategy in London

Marketing Strategy
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in London.

Salary trend for Marketing Strategy in London

Marketing Strategy
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Strategy in London over the 6 months to 16 June 2019.

Salary histogram for Marketing Strategy in London

Marketing Strategy
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the London region over the 6 months to 16 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +18 25 £65,000 +62.50% 1
South London +14 9 £43,750 +56.25%
West London +25 2 £56,250 +2.27%
Marketing Strategy
England

For the 6 months to 16 June 2019, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Marketing Strategy.

1 136 (100.00%) Marketing
2 66 (48.53%) Analytics
3 54 (39.71%) Digital Marketing
4 53 (38.97%) Social Media
5 30 (22.06%) B2B
6 29 (21.32%) CRM
6 29 (21.32%) Analytical Skills
7 28 (20.59%) SEO
8 26 (19.12%) Agile Software Development
9 25 (18.38%) Microsoft Excel
9 25 (18.38%) User Experience
10 24 (17.65%) E-Commerce
10 24 (17.65%) Degree
11 23 (16.91%) Google
11 23 (16.91%) Brand Awareness
12 22 (16.18%) Finance
13 21 (15.44%) Actionable Insight
14 19 (13.97%) Pay per click
14 19 (13.97%) Google Analytics
15 17 (12.50%) B2B Marketing
15 17 (12.50%) Creative Thinking
16 16 (11.76%) Online Marketing
17 15 (11.03%) Data Management
18 14 (10.29%) Stakeholder Management
18 14 (10.29%) Data-Driven Marketing
18 14 (10.29%) Lead Generation
18 14 (10.29%) Content Strategy
19 13 (9.56%) SQL
19 13 (9.56%) Retail
20 12 (8.82%) Content Management

Marketing Strategy
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (3.68%) WordPress
2 3 (2.21%) Confluence
2 3 (2.21%) SAS
3 1 (0.74%) Apache Spark
3 1 (0.74%) CMS
3 1 (0.74%) Documentum
3 1 (0.74%) FileNet
3 1 (0.74%) SharePoint
Applications
1 25 (18.38%) Microsoft Excel
2 12 (8.82%) Microsoft PowerPoint
3 8 (5.88%) Microsoft Office
4 4 (2.94%) Photoshop
5 2 (1.47%) Adobe Illustrator
6 1 (0.74%) Sketch
6 1 (0.74%) SPSS
6 1 (0.74%) Stata
Business Applications
1 2 (1.47%) Eloqua
2 1 (0.74%) Dynamics CRM
2 1 (0.74%) Exstream
2 1 (0.74%) Magento
2 1 (0.74%) Payment Gateway
2 1 (0.74%) Unica
Cloud Services
1 19 (13.97%) Google Analytics
2 11 (8.09%) Adobe Analytics
3 10 (7.35%) SaaS
4 4 (2.94%) AdWords
5 3 (2.21%) Power Platform
6 2 (1.47%) Canva
6 2 (1.47%) Google Docs
6 2 (1.47%) Responsys
7 1 (0.74%) IaaS
7 1 (0.74%) MailChimp
7 1 (0.74%) Office 365
7 1 (0.74%) PaaS
7 1 (0.74%) Slack
7 1 (0.74%) Trello
Communications & Networking
1 2 (1.47%) Extranet
2 1 (0.74%) Unified Communications
2 1 (0.74%) Wireless
Database & Business Intelligence
1 6 (4.41%) Blockchain
2 4 (2.94%) Big Data
3 3 (2.21%) Power BI
4 2 (1.47%) Hadoop
5 1 (0.74%) Data Mining
5 1 (0.74%) EDMS
5 1 (0.74%) Mixpanel
5 1 (0.74%) Text Mining
Development Applications
1 3 (2.21%) JIRA
General
1 136 (100.00%) Marketing
2 23 (16.91%) Brand Awareness
3 22 (16.18%) Finance
4 13 (9.56%) Retail
5 9 (6.62%) Advertising
6 7 (5.15%) Mandarin Language
6 7 (5.15%) Telecoms
7 4 (2.94%) Banking
7 4 (2.94%) Games
7 4 (2.94%) Legal
8 2 (1.47%) Law
8 2 (1.47%) Music Industry
9 1 (0.74%) Digital Economy
9 1 (0.74%) French Language
9 1 (0.74%) German Language
9 1 (0.74%) Italian Language
9 1 (0.74%) Social Science
Job Titles
1 28 (20.59%) Analyst
2 19 (13.97%) Marketing Manager
3 17 (12.50%) Data Analyst
4 12 (8.82%) Marketing Specialist
5 11 (8.09%) Marketing Analyst
5 11 (8.09%) Marketing Executive
5 11 (8.09%) Product Manager
6 9 (6.62%) E-Commerce Manager
7 8 (5.88%) Senior Analyst
8 7 (5.15%) Data Scientist
8 7 (5.15%) Digital Marketing Manager
8 7 (5.15%) Senior Data Analyst
8 7 (5.15%) SEO Analyst
9 6 (4.41%) Developer
10 5 (3.68%) Digital Analyst
11 4 (2.94%) Consultant
11 4 (2.94%) E-Commerce Product Manager
11 4 (2.94%) Head of Marketing
12 3 (2.21%) Digital Executive
12 3 (2.21%) Marketing Insight Analyst
Libraries, Frameworks & Software Standards
1 12 (8.82%) HTML
2 10 (7.35%) CSS
3 6 (4.41%) HTML5
4 3 (2.21%) CSS3
5 2 (1.47%) Ajax
5 2 (1.47%) ATL
5 2 (1.47%) jQuery
5 2 (1.47%) Natural Language Processing
5 2 (1.47%) Sass
6 1 (0.74%) PySpark
6 1 (0.74%) SparkR
6 1 (0.74%) Web Services
Miscellaneous
1 53 (38.97%) Social Media
2 29 (21.32%) Analytical Skills
3 25 (18.38%) User Experience
4 12 (8.82%) Blog
5 8 (5.88%) Management Information System
6 7 (5.15%) Virtual Team
7 5 (3.68%) Digital Media
7 5 (3.68%) Self-Motivation
8 3 (2.21%) Mobile Payment
8 3 (2.21%) Social Network
8 3 (2.21%) SWIFT
9 2 (1.47%) Algorithms
9 2 (1.47%) Marketing Technology
9 2 (1.47%) Mobile App
9 2 (1.47%) Podcast
9 2 (1.47%) Video Editing
9 2 (1.47%) Video\Live Streaming
10 1 (0.74%) Analytical Mindset
10 1 (0.74%) Contactless
10 1 (0.74%) Data Centre
Processes & Methodologies
1 66 (48.53%) Analytics
2 54 (39.71%) Digital Marketing
3 30 (22.06%) B2B
4 29 (21.32%) CRM
5 28 (20.59%) SEO
6 26 (19.12%) Agile Software Development
7 24 (17.65%) E-Commerce
8 21 (15.44%) Actionable Insight
9 19 (13.97%) Pay per click
10 17 (12.50%) B2B Marketing
10 17 (12.50%) Creative Thinking
11 16 (11.76%) Online Marketing
12 15 (11.03%) Data Management
13 14 (10.29%) Content Strategy
13 14 (10.29%) Data-Driven Marketing
13 14 (10.29%) Lead Generation
13 14 (10.29%) Stakeholder Management
14 12 (8.82%) Content Management
15 11 (8.09%) Project Management
15 11 (8.09%) Thought Leadership
Programming Languages
1 13 (9.56%) SQL
2 8 (5.88%) JavaScript
3 3 (2.21%) PHP
3 3 (2.21%) R
4 2 (1.47%) Java
4 2 (1.47%) Python
4 2 (1.47%) Scala
5 1 (0.74%) Julia
5 1 (0.74%) MATLAB
Qualifications
1 24 (17.65%) Degree
2 8 (5.88%) Security Cleared
3 4 (2.94%) CTC Cleared
4 2 (1.47%) Master's Degree
4 2 (1.47%) MBA
4 2 (1.47%) PhD
5 1 (0.74%) Numerate Degree
5 1 (0.74%) PCI QSA
Quality Assurance & Compliance
1 7 (5.15%) Actionable Recommendations
2 4 (2.94%) PSD2
3 1 (0.74%) GDPR
3 1 (0.74%) PCI DSS
Vendors
1 23 (16.91%) Google
2 12 (8.82%) Adobe
3 11 (8.09%) Microsoft
4 10 (7.35%) Tableau
5 7 (5.15%) Alteryx
6 6 (4.41%) Facebook
6 6 (4.41%) Twitter
7 5 (3.68%) Instagram
8 4 (2.94%) Marketo
8 4 (2.94%) Salesforce.com
9 3 (2.21%) SAP
9 3 (2.21%) Sitecore
9 3 (2.21%) YouTube
10 2 (1.47%) Siebel
11 1 (0.74%) Chordiant
11 1 (0.74%) Cisco
11 1 (0.74%) DoubleClick
11 1 (0.74%) OpenText
11 1 (0.74%) Oracle
11 1 (0.74%) Thunderhead