Period
to 20 April 2018

The median annual salary for a Marketing Manager was £55,000 in advertised job vacancies in London during the 6 months to 20 April 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Manager
England > London
6 months to
20 Apr 2018
Same period 2017 Same period 2016
Rank 611 620 696
Rank change year-on-year +9 +76 -59
Permanent jobs requiring a Marketing Manager 224 191 215
As % of all permanent IT jobs advertised in London 0.32% 0.28% 0.26%
As % of the Job Titles category 0.33% 0.29% 0.27%
Number of salaries quoted 155 144 179
London median annual salary £55,000 £47,500 £50,000
Median salary % change year-on-year +15.79% -5.00% -
10th Percentile £36,250 £32,500 £29,850
90th Percentile £79,200 £82,500 £79,000
England median annual salary £45,000 £45,000 £47,500
% change year-on-year - -5.26% +5.56%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 66,993 66,267 80,917
% of permanent IT jobs with a recognized job title 95.71% 96.03% 96.39%
Number of salaries quoted 55,374 56,021 69,839
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% -
10th Percentile £33,750 £32,500 £32,500
90th Percentile £92,500 £87,500 £85,000
England median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Marketing Manager
Job Vacancy Trend in London

Job postings that featured Marketing Manager in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Manager in London

Marketing Manager
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager in London.

Salary trend for Marketing Manager in London

Marketing Manager
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Manager in London over the 6 months to 20 April 2018.

Salary histogram for Marketing Manager in London

Marketing Manager
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the London region over the 6 months to 20 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -5 51 £65,000 +44.44% 4
West London +16 10 £65,000 +30.00% 4
East London +7 9 £37,500 -
South London -21 2 £45,000 +42.86%
North London +1 1 £37,500 -28.57%
Marketing Manager
England

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 20 April 2018, Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region featuring Marketing Manager in the job title.

1 224 (100.00%) Marketing
2 90 (40.18%) Digital Marketing
3 78 (34.82%) Salesforce.com
4 73 (32.59%) Marketing Automation
5 61 (27.23%) CRM
6 60 (26.79%) Social Media
7 50 (22.32%) Marketing Strategy
8 45 (20.09%) Pay per click
9 43 (19.20%) Stakeholder Management
10 42 (18.75%) Advertising
11 40 (17.86%) B2B
11 40 (17.86%) Analytics
12 38 (16.96%) Marketo
13 35 (15.63%) Email Marketing
14 34 (15.18%) Finance
15 30 (13.39%) Telecoms
15 30 (13.39%) SaaS
15 30 (13.39%) Salesforce Marketing Cloud
16 29 (12.95%) SEO
17 28 (12.50%) Project Management
17 28 (12.50%) Lead Generation
18 27 (12.05%) E-Commerce
18 27 (12.05%) Product Marketing
19 26 (11.61%) B2B Marketing
20 25 (11.16%) Agile Software Development
20 25 (11.16%) Copywriting
20 25 (11.16%) Degree
21 24 (10.71%) Business Development
22 23 (10.27%) Google
22 23 (10.27%) Blog

Marketing Manager Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (3.13%) Adobe Experience Manager
2 3 (1.34%) CMS
3 2 (0.89%) WordPress
4 1 (0.45%) Confluence
4 1 (0.45%) Sitecore CMS
Applications
1 9 (4.02%) Photoshop
2 5 (2.23%) Microsoft Excel
2 5 (2.23%) Microsoft Office
3 2 (0.89%) Adobe Creative Suite
4 1 (0.45%) EViews
4 1 (0.45%) Microsoft PowerPoint
4 1 (0.45%) SPSS
Business Applications
1 22 (9.82%) Salesforce.com CRM
2 10 (4.46%) Eloqua
3 6 (2.68%) Social Studio
4 2 (0.89%) Adobe Campaign
5 1 (0.45%) Dynamics CRM
5 1 (0.45%) Magento
Cloud Services
1 30 (13.39%) SaaS
2 19 (8.48%) AdWords
2 19 (8.48%) Google Analytics
3 17 (7.59%) MailChimp
4 6 (2.68%) Salesforce Service Cloud
5 5 (2.23%) Amazon AWS
5 5 (2.23%) Salesforce Sales Cloud
6 4 (1.79%) Cloud Computing
7 2 (0.89%) Google Tag Manager
7 2 (0.89%) GoToWebinar
8 1 (0.45%) Adobe Creative Cloud
8 1 (0.45%) Office 365
8 1 (0.45%) Silverpop
Communications & Networking
1 8 (3.57%) Internet
2 5 (2.23%) SMS
3 1 (0.45%) DHCP
3 1 (0.45%) DNS
3 1 (0.45%) Firewall
3 1 (0.45%) Intranet
3 1 (0.45%) IP Telephony
3 1 (0.45%) NAS
3 1 (0.45%) TCP/IP
3 1 (0.45%) Wireless
Database & Business Intelligence
1 7 (3.13%) Big Data
2 2 (0.89%) Data Lake
3 1 (0.45%) Data Warehouse
Development Applications
1 6 (2.68%) Dreamweaver
2 1 (0.45%) JIRA
General
1 224 (100.00%) Marketing
2 42 (18.75%) Advertising
3 34 (15.18%) Finance
4 30 (13.39%) Telecoms
5 23 (10.27%) Retail
6 18 (8.04%) Brand Awareness
7 15 (6.70%) Banking
8 4 (1.79%) Games
9 3 (1.34%) Back Office
9 3 (1.34%) Electronics
9 3 (1.34%) Publishing
10 2 (0.89%) German Language
11 1 (0.45%) French Language
11 1 (0.45%) Italian Language
11 1 (0.45%) Legal
11 1 (0.45%) Manufacturing
11 1 (0.45%) Retail Banking
Libraries, Frameworks & Software Standards
1 7 (3.13%) HTML
2 4 (1.79%) Web Services
3 3 (1.34%) ATL
4 2 (0.89%) CSS
Miscellaneous
1 60 (26.79%) Social Media
2 23 (10.27%) Blog
3 14 (6.25%) Analytical Skills
4 9 (4.02%) Self-Motivation
5 7 (3.13%) Marketing Technology
6 6 (2.68%) Fintech
7 5 (2.23%) Minimum Viable Product
8 4 (1.79%) Reinsurance
9 3 (1.34%) Computer Science
9 3 (1.34%) Digital Media
9 3 (1.34%) Enterprise Software
10 2 (0.89%) Algorithms
10 2 (0.89%) Foreign Exchange (FX)
10 2 (0.89%) Mobile App
10 2 (0.89%) User Experience
10 2 (0.89%) Video on Demand
11 1 (0.45%) Animation
11 1 (0.45%) FMCG
11 1 (0.45%) Management Information System
11 1 (0.45%) Spread Betting
Operating Systems
1 1 (0.45%) Linux
1 1 (0.45%) Mac OS X
1 1 (0.45%) Windows
1 1 (0.45%) Windows 10
1 1 (0.45%) Windows 7
1 1 (0.45%) Windows Server
1 1 (0.45%) Windows Server 2012
Processes & Methodologies
1 90 (40.18%) Digital Marketing
2 73 (32.59%) Marketing Automation
3 61 (27.23%) CRM
4 50 (22.32%) Marketing Strategy
5 45 (20.09%) Pay per click
6 43 (19.20%) Stakeholder Management
7 40 (17.86%) Analytics
7 40 (17.86%) B2B
8 35 (15.63%) Email Marketing
9 29 (12.95%) SEO
10 28 (12.50%) Lead Generation
10 28 (12.50%) Project Management
11 27 (12.05%) E-Commerce
11 27 (12.05%) Product Marketing
12 26 (11.61%) B2B Marketing
13 25 (11.16%) Agile Software Development
13 25 (11.16%) Copywriting
14 24 (10.71%) Business Development
15 17 (7.59%) Demand Generation
16 16 (7.14%) Product Management
Programming Languages
1 3 (1.34%) SQL
2 1 (0.45%) R
2 1 (0.45%) VBA
Qualifications
1 25 (11.16%) Degree
2 8 (3.57%) PMI Certification
2 8 (3.57%) PMP
3 3 (1.34%) Computer Science Degree
4 2 (0.89%) APMP
Quality Assurance & Compliance
1 4 (1.79%) GDPR
2 1 (0.45%) Data Quality
System Software
1 1 (0.45%) Docker
1 1 (0.45%) Hyper-V
1 1 (0.45%) VirtualBox
1 1 (0.45%) VMware Infrastructure
Systems Management
1 1 (0.45%) Kubernetes
1 1 (0.45%) WSUS
Vendors
1 78 (34.82%) Salesforce.com
2 38 (16.96%) Marketo
3 30 (13.39%) Salesforce Marketing Cloud
4 23 (10.27%) Google
5 21 (9.38%) Pardot
6 18 (8.04%) Adobe
7 8 (3.57%) Facebook
7 8 (3.57%) Microsoft
7 8 (3.57%) Sitecore
8 5 (2.23%) VMware
9 4 (1.79%) Cisco
9 4 (1.79%) Dell
9 4 (1.79%) EMC
9 4 (1.79%) F5
9 4 (1.79%) HubSpot
9 4 (1.79%) NetApp
9 4 (1.79%) Splunk
10 3 (1.34%) Marin
10 3 (1.34%) Oracle
10 3 (1.34%) SAP