Period
to 18 November 2017

The median annual salary for a Marketing Manager was £50,000 in advertised job vacancies in London during the 6 months to 18 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Manager
England > London
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 702 637 711
Rank change year-on-year -65 +74 -94
Permanent jobs requiring a Marketing Manager 142 208 206
As % of all permanent IT jobs advertised in London 0.19% 0.27% 0.23%
As % of the Job Titles category 0.20% 0.29% 0.24%
Number of salaries quoted 108 174 163
London median annual salary £50,000 £52,500 £42,500
Median salary % change year-on-year -4.76% +23.53% -15.00%
10th Percentile £35,000 £31,250 £29,000
90th Percentile £86,250 £85,000 £74,750
England median annual salary £45,000 £47,500 £40,000
% change year-on-year -5.26% +18.75% -11.11%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 70770 72897 85692
% of permanent IT jobs with a recognized job title 94.34% 95.96% 96.00%
Number of salaries quoted 55623 62964 72725
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £33,000 £32,500 £32,000
90th Percentile £90,000 £87,500 £85,000
England median annual salary £50,000 £47,500 £46,000
% change year-on-year +5.26% +3.26% +2.22%

Marketing Manager
Job Vacancy Trend in London

Job postings that featured Marketing Manager in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Manager in London

Marketing Manager
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager in London.

Salary trend for Marketing Manager in London

Marketing Manager
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Manager in London over the 6 months to 18 November 2017.

Salary histogram for Marketing Manager in London

Marketing Manager
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the London region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +18 35 £60,000 +41.18% 5
East London +5 7 £37,500 -6.25% 2
West London +4 6 £92,500 +39.62%
South London +11 2 £47,500 -9.52%
Marketing Manager
England

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 18 November 2017, Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region featuring Marketing Manager in the job title.

1 142 (100.00%) Marketing
2 58 (40.85%) Digital Marketing
3 53 (37.32%) CRM
4 41 (28.87%) Salesforce.com
5 40 (28.17%) Marketing Automation
6 39 (27.46%) Social Media
7 32 (22.54%) Marketing Strategy
8 31 (21.83%) B2B
9 28 (19.72%) Pay per click
9 28 (19.72%) Analytics
10 26 (18.31%) Marketo
10 26 (18.31%) Project Management
11 22 (15.49%) Lead Generation
12 21 (14.79%) Analytical Skills
12 21 (14.79%) SEO
13 20 (14.08%) Agile Software Development
13 20 (14.08%) Advertising
14 19 (13.38%) Email Marketing
15 18 (12.68%) Google
15 18 (12.68%) Stakeholder Management
16 17 (11.97%) B2B Marketing
16 17 (11.97%) Demand Generation
16 17 (11.97%) Eloqua
16 17 (11.97%) Product Management
17 16 (11.27%) Pardot
17 16 (11.27%) Workflow
17 16 (11.27%) HTML
18 15 (10.56%) Photoshop
18 15 (10.56%) Finance
18 15 (10.56%) Data Management

Marketing Manager Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (2.82%) CMS
1 4 (2.82%) SAS
2 3 (2.11%) WordPress
3 1 (0.70%) Confluence
Applications
1 15 (10.56%) Photoshop
2 4 (2.82%) Microsoft Office
3 3 (2.11%) SPSS
4 2 (1.41%) Adobe Illustrator
4 2 (1.41%) Microsoft Excel
4 2 (1.41%) Microsoft PowerPoint
5 1 (0.70%) Adobe Creative Suite
Business Applications
1 17 (11.97%) Eloqua
2 11 (7.75%) Salesforce.com CRM
3 1 (0.70%) Adobe Campaign
3 1 (0.70%) NetSuite
3 1 (0.70%) Social Studio
3 1 (0.70%) Unica
Cloud Services
1 15 (10.56%) AdWords
2 14 (9.86%) Google Analytics
3 9 (6.34%) SaaS
4 8 (5.63%) MailChimp
5 5 (3.52%) Silverpop
6 4 (2.82%) Salesforce Service Cloud
7 2 (1.41%) PaaS
8 1 (0.70%) Adobe Creative Cloud
8 1 (0.70%) Office 365
Communications & Networking
1 3 (2.11%) SMS
2 1 (0.70%) DHCP
2 1 (0.70%) DNS
2 1 (0.70%) Firewall
2 1 (0.70%) Internet
2 1 (0.70%) IP Telephony
2 1 (0.70%) NAS
2 1 (0.70%) TCP/IP
2 1 (0.70%) Wireless
Database & Business Intelligence
1 2 (1.41%) MS Access
2 1 (0.70%) Big Data
2 1 (0.70%) Blockchain
2 1 (0.70%) Data Warehouse
Development Applications
1 2 (1.41%) JIRA
General
1 142 (100.00%) Marketing
2 20 (14.08%) Advertising
3 15 (10.56%) Finance
4 14 (9.86%) Retail
5 12 (8.45%) Telecoms
6 10 (7.04%) Brand Awareness
7 8 (5.63%) Banking
8 4 (2.82%) Games
9 3 (2.11%) Back Office
9 3 (2.11%) Publishing
10 2 (1.41%) Automotive
10 2 (1.41%) Electronics
10 2 (1.41%) Manufacturing
11 1 (0.70%) German Language
11 1 (0.70%) Italian Language
11 1 (0.70%) Pharmaceutical
11 1 (0.70%) Retail Banking
Libraries, Frameworks & Software Standards
1 16 (11.27%) HTML
2 4 (2.82%) CSS
Miscellaneous
1 39 (27.46%) Social Media
2 21 (14.79%) Analytical Skills
3 12 (8.45%) Marketing Technology
4 9 (6.34%) User Experience
5 7 (4.93%) Fintech
6 6 (4.23%) Blog
7 5 (3.52%) Minimum Viable Product
8 3 (2.11%) Cloud Native
8 3 (2.11%) Enterprise Software
9 2 (1.41%) Foreign Exchange (FX)
9 2 (1.41%) Video Editing
10 1 (0.70%) Algorithms
10 1 (0.70%) Computer Science
10 1 (0.70%) Digital Media
10 1 (0.70%) Fixed Income
10 1 (0.70%) Hedge funds
10 1 (0.70%) Mobile App
10 1 (0.70%) PMI
10 1 (0.70%) Spread Betting
10 1 (0.70%) SWIFT
Operating Systems
1 1 (0.70%) Linux
1 1 (0.70%) Mac OS X
1 1 (0.70%) Windows
1 1 (0.70%) Windows 10
1 1 (0.70%) Windows 7
1 1 (0.70%) Windows Server
1 1 (0.70%) Windows Server 2012
Processes & Methodologies
1 58 (40.85%) Digital Marketing
2 53 (37.32%) CRM
3 40 (28.17%) Marketing Automation
4 32 (22.54%) Marketing Strategy
5 31 (21.83%) B2B
6 28 (19.72%) Analytics
6 28 (19.72%) Pay per click
7 26 (18.31%) Project Management
8 22 (15.49%) Lead Generation
9 21 (14.79%) SEO
10 20 (14.08%) Agile Software Development
11 19 (13.38%) Email Marketing
12 18 (12.68%) Stakeholder Management
13 17 (11.97%) B2B Marketing
13 17 (11.97%) Demand Generation
13 17 (11.97%) Product Management
14 16 (11.27%) Workflow
15 15 (10.56%) Data Management
16 13 (9.15%) Product Marketing
17 11 (7.75%) Online Marketing
Programming Languages
1 5 (3.52%) Java
1 5 (3.52%) PHP
1 5 (3.52%) SQL
Qualifications
1 10 (7.04%) Degree
2 3 (2.11%) CIMA
3 2 (1.41%) MBA
4 1 (0.70%) Computer Science Degree
4 1 (0.70%) PMI Certification
4 1 (0.70%) PMP
Quality Assurance & Compliance
1 2 (1.41%) GDPR
System Software
1 1 (0.70%) Hyper-V
1 1 (0.70%) VirtualBox
1 1 (0.70%) VMware Infrastructure
Systems Management
1 1 (0.70%) WSUS
Vendors
1 41 (28.87%) Salesforce.com
2 26 (18.31%) Marketo
3 18 (12.68%) Google
4 16 (11.27%) Pardot
5 10 (7.04%) Salesforce Marketing Cloud
6 9 (6.34%) Facebook
7 6 (4.23%) Adobe
8 5 (3.52%) Microsoft
9 3 (2.11%) Apple
9 3 (2.11%) Twitter
10 2 (1.41%) SAP
11 1 (0.70%) Capita
11 1 (0.70%) Hootsuite
11 1 (0.70%) HubSpot
11 1 (0.70%) IBM
11 1 (0.70%) Meraki
11 1 (0.70%) Sophos
11 1 (0.70%) Synology
11 1 (0.70%) VMware