Period
to 20 July 2018

The median annual salary for a Marketing Manager was £52,500 in advertised job vacancies in London during the 6 months to 20 July 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Manager
England > London
6 months to
20 Jul 2018
Same period 2017 Same period 2016
Rank 646 690 666
Rank change year-on-year +44 -24 +27
Permanent jobs requiring a Marketing Manager 180 146 251
As % of all permanent IT jobs advertised in London 0.25% 0.20% 0.30%
As % of the Job Titles category 0.26% 0.21% 0.31%
Number of salaries quoted 125 118 225
London median annual salary £52,500 £50,000 £52,500
Median salary % change year-on-year +5.00% -4.76% +10.53%
10th Percentile £34,250 £35,000 £30,431
90th Percentile £95,000 £86,250 £85,000
England median annual salary £45,000 £47,500 £50,000
% change year-on-year -5.26% -5.00% +25.00%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 68,071 69,676 79,797
% of permanent IT jobs with a recognized job title 95.54% 95.22% 96.19%
Number of salaries quoted 55,388 56,344 69,206
London median annual salary £60,000 £59,000 £55,000
Median salary % change year-on-year +1.69% +7.27% -
10th Percentile £33,750 £32,500 £32,500
90th Percentile £92,500 £88,750 £85,000
England median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Marketing Manager
Job Vacancy Trend in London

Job postings that featured Marketing Manager in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Manager in London

Marketing Manager
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager in London.

Salary trend for Marketing Manager in London

Marketing Manager
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Manager in London over the 6 months to 20 July 2018.

Salary histogram for Marketing Manager in London

Marketing Manager
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the London region over the 6 months to 20 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -26 21 £53,500 -35.15% 3
West London +18 9 £56,250 +12.50% 5
East London -4 2 £37,000 -7.50% 2
South London -9 2 £42,500 +13.33%
North London - 1 £37,500 -
Marketing Manager
England

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 20 July 2018, Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region featuring Marketing Manager in the job title.

1 180 (100.00%) Marketing
2 76 (42.22%) Digital Marketing
3 51 (28.33%) Marketing Strategy
4 48 (26.67%) CRM
5 40 (22.22%) Salesforce.com
5 40 (22.22%) Social Media
5 40 (22.22%) Marketing Automation
6 37 (20.56%) B2B
7 36 (20.00%) Analytics
8 33 (18.33%) Finance
9 32 (17.78%) E-Commerce
9 32 (17.78%) Email Marketing
9 32 (17.78%) SaaS
10 31 (17.22%) Pay per click
10 31 (17.22%) Agile Software Development
11 30 (16.67%) Lead Generation
12 28 (15.56%) Project Management
12 28 (15.56%) Degree
13 27 (15.00%) Retail
14 24 (13.33%) SEO
14 24 (13.33%) Advertising
15 23 (12.78%) Stakeholder Management
15 23 (12.78%) Google
16 20 (11.11%) Telecoms
17 19 (10.56%) B2B Marketing
18 18 (10.00%) Business Development
19 17 (9.44%) Marketo
19 17 (9.44%) Product Marketing
20 16 (8.89%) Copywriting
20 16 (8.89%) Google Analytics

Marketing Manager Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (5.56%) Adobe Experience Manager
2 4 (2.22%) CMS
3 1 (0.56%) Drupal
3 1 (0.56%) EPiServer
3 1 (0.56%) IIS
3 1 (0.56%) Sitecore CMS
3 1 (0.56%) WordPress
Applications
1 5 (2.78%) Microsoft Excel
2 2 (1.11%) Adobe Creative Suite
2 2 (1.11%) Microsoft Office
3 1 (0.56%) EViews
3 1 (0.56%) Microsoft PowerPoint
3 1 (0.56%) Photoshop
3 1 (0.56%) SPSS
Business Applications
1 14 (7.78%) Salesforce.com CRM
2 4 (2.22%) Eloqua
3 1 (0.56%) Dynamics CRM
3 1 (0.56%) Unica
Cloud Services
1 32 (17.78%) SaaS
2 16 (8.89%) Google Analytics
3 10 (5.56%) AdWords
4 8 (4.44%) MailChimp
5 5 (2.78%) Amazon AWS
6 4 (2.22%) Cloud Computing
7 2 (1.11%) IaaS
7 2 (1.11%) PaaS
8 1 (0.56%) Asana
8 1 (0.56%) Google Tag Manager
8 1 (0.56%) Trello
Communications & Networking
1 3 (1.67%) SMS
2 2 (1.11%) Broadband
3 1 (0.56%) Internet
3 1 (0.56%) Intranet
3 1 (0.56%) SAN
3 1 (0.56%) Unified Communications
Database & Business Intelligence
1 4 (2.22%) Big Data
2 2 (1.11%) Blockchain
Development Applications
1 2 (1.11%) JIRA
General
1 180 (100.00%) Marketing
2 33 (18.33%) Finance
3 27 (15.00%) Retail
4 24 (13.33%) Advertising
5 20 (11.11%) Telecoms
6 10 (5.56%) Banking
6 10 (5.56%) Brand Awareness
7 4 (2.22%) Games
8 3 (1.67%) Publishing
9 2 (1.11%) Electronics
9 2 (1.11%) German Language
10 1 (0.56%) French Language
10 1 (0.56%) Legal
10 1 (0.56%) Manufacturing
Libraries, Frameworks & Software Standards
1 8 (4.44%) HTML
2 4 (2.22%) Web Services
3 3 (1.67%) ATL
4 1 (0.56%) CSS
Miscellaneous
1 40 (22.22%) Social Media
2 14 (7.78%) Analytical Skills
3 10 (5.56%) Blog
4 9 (5.00%) User Experience
5 7 (3.89%) Marketing Technology
6 6 (3.33%) Self-Motivation
7 5 (2.78%) Digital Media
8 4 (2.22%) Reinsurance
9 3 (1.67%) Enterprise Software
9 3 (1.67%) FMCG
10 2 (1.11%) Augmented Reality
10 2 (1.11%) Contactless
10 2 (1.11%) Fintech
10 2 (1.11%) Video on Demand
11 1 (0.56%) Animation
11 1 (0.56%) Cyberattack
11 1 (0.56%) Management Information System
Processes & Methodologies
1 76 (42.22%) Digital Marketing
2 51 (28.33%) Marketing Strategy
3 48 (26.67%) CRM
4 40 (22.22%) Marketing Automation
5 37 (20.56%) B2B
6 36 (20.00%) Analytics
7 32 (17.78%) E-Commerce
7 32 (17.78%) Email Marketing
8 31 (17.22%) Agile Software Development
8 31 (17.22%) Pay per click
9 30 (16.67%) Lead Generation
10 28 (15.56%) Project Management
11 24 (13.33%) SEO
12 23 (12.78%) Stakeholder Management
13 19 (10.56%) B2B Marketing
14 18 (10.00%) Business Development
15 17 (9.44%) Product Marketing
16 16 (8.89%) A/B Testing
16 16 (8.89%) Copywriting
16 16 (8.89%) Demand Generation
Programming Languages
1 2 (1.11%) SQL
2 1 (0.56%) JavaScript
2 1 (0.56%) R
2 1 (0.56%) VBA
Qualifications
1 28 (15.56%) Degree
2 9 (5.00%) PMI Certification
2 9 (5.00%) PMP
3 3 (1.67%) MBA
4 2 (1.11%) Master's Degree
5 1 (0.56%) Analytics IQ
Quality Assurance & Compliance
1 6 (3.33%) QA
2 4 (2.22%) GDPR
3 2 (1.11%) COBIT
4 1 (0.56%) Data Quality
Vendors
1 40 (22.22%) Salesforce.com
2 23 (12.78%) Google
3 17 (9.44%) Marketo
4 13 (7.22%) Adobe
4 13 (7.22%) Pardot
5 11 (6.11%) Salesforce Marketing Cloud
5 11 (6.11%) Sitecore
6 8 (4.44%) HubSpot
6 8 (4.44%) Microsoft
7 5 (2.78%) WorldPay
8 3 (1.67%) Facebook
8 3 (1.67%) Marin
8 3 (1.67%) Samsung
8 3 (1.67%) Sony
9 2 (1.11%) SAP
9 2 (1.11%) Twitter
10 1 (0.56%) DoubleClick
10 1 (0.56%) IBM
10 1 (0.56%) Oracle
10 1 (0.56%) Tableau