Period
to 22 January 2018

The median annual salary for a Marketing Manager was £52,500 in advertised job vacancies in London during the 6 months to 22 January 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Manager
England > London
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 620 624 694
Rank change year-on-year +4 +70 -88
Permanent jobs requiring a Marketing Manager 198 189 197
As % of all permanent IT jobs advertised in London 0.28% 0.27% 0.23%
As % of the Job Titles category 0.30% 0.28% 0.24%
Number of salaries quoted 146 144 155
London median annual salary £52,500 £47,500 £45,000
Median salary % change year-on-year +10.53% +5.56% -10.00%
10th Percentile £36,250 £31,250 £30,200
90th Percentile £84,375 £81,750 £75,000
England median annual salary £42,500 £45,000 £42,500
% change year-on-year -5.56% +5.88% -5.56%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 66,359 66,937 81,818
% of permanent IT jobs with a recognized job title 94.96% 95.89% 96.26%
Number of salaries quoted 54,056 57,281 69,917
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +3.77%
10th Percentile £33,750 £32,500 £32,436
90th Percentile £90,000 £87,500 £85,000
England median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Marketing Manager
Job Vacancy Trend in London

Job postings that featured Marketing Manager in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Manager in London

Marketing Manager
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager in London.

Salary trend for Marketing Manager in London

Marketing Manager
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Manager in London over the 6 months to 22 January 2018.

Salary histogram for Marketing Manager in London

Marketing Manager
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the London region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -5 52 £70,000 +75.00% 9
West London +21 11 £65,000 +23.81% 4
East London +13 10 £37,500 +7.14%
South London -11 2 £47,500 +50.79%
Marketing Manager
England

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 22 January 2018, Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region featuring Marketing Manager in the job title.

1 198 (100.00%) Marketing
2 80 (40.40%) Digital Marketing
3 63 (31.82%) CRM
4 62 (31.31%) Salesforce.com
5 59 (29.80%) Marketing Automation
6 56 (28.28%) Social Media
7 43 (21.72%) Pay per click
8 41 (20.71%) B2B
9 38 (19.19%) Marketing Strategy
9 38 (19.19%) Analytics
10 37 (18.69%) Marketo
10 37 (18.69%) Email Marketing
11 35 (17.68%) Advertising
12 33 (16.67%) Stakeholder Management
13 31 (15.66%) Project Management
14 30 (15.15%) SEO
15 28 (14.14%) Lead Generation
16 23 (11.62%) Product Marketing
16 23 (11.62%) Salesforce Marketing Cloud
16 23 (11.62%) B2B Marketing
17 22 (11.11%) Demand Generation
17 22 (11.11%) Pardot
17 22 (11.11%) Analytical Skills
17 22 (11.11%) Copywriting
17 22 (11.11%) Agile Software Development
17 22 (11.11%) Photoshop
18 21 (10.61%) Retail
18 21 (10.61%) Degree
19 20 (10.10%) Telecoms
20 19 (9.60%) Google

Marketing Manager Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (2.53%) CMS
1 5 (2.53%) WordPress
2 1 (0.51%) Adobe Experience Manager
2 1 (0.51%) Confluence
2 1 (0.51%) SAS
Applications
1 22 (11.11%) Photoshop
2 7 (3.54%) Microsoft Office
3 5 (2.53%) Microsoft Excel
4 1 (0.51%) Adobe Illustrator
4 1 (0.51%) Microsoft PowerPoint
Business Applications
1 17 (8.59%) Eloqua
2 11 (5.56%) Salesforce.com CRM
3 6 (3.03%) Social Studio
4 3 (1.52%) Adobe Campaign
5 1 (0.51%) Dynamics CRM
5 1 (0.51%) Magento
5 1 (0.51%) NetSuite
5 1 (0.51%) Unica
Cloud Services
1 18 (9.09%) AdWords
2 17 (8.59%) SaaS
3 15 (7.58%) Google Analytics
4 12 (6.06%) MailChimp
5 6 (3.03%) Salesforce Service Cloud
6 5 (2.53%) Salesforce Sales Cloud
6 5 (2.53%) Silverpop
7 2 (1.01%) GoToWebinar
7 2 (1.01%) PaaS
8 1 (0.51%) Adobe Creative Cloud
8 1 (0.51%) Google Tag Manager
8 1 (0.51%) Office 365
Communications & Networking
1 8 (4.04%) Internet
2 3 (1.52%) SMS
3 1 (0.51%) DHCP
3 1 (0.51%) DNS
3 1 (0.51%) Firewall
3 1 (0.51%) IP Telephony
3 1 (0.51%) NAS
3 1 (0.51%) TCP/IP
3 1 (0.51%) Wireless
Database & Business Intelligence
1 5 (2.53%) Big Data
2 2 (1.01%) Data Lake
2 2 (1.01%) MS Access
3 1 (0.51%) Blockchain
3 1 (0.51%) Data Warehouse
Development Applications
1 6 (3.03%) Dreamweaver
2 2 (1.01%) JIRA
General
1 198 (100.00%) Marketing
2 35 (17.68%) Advertising
3 21 (10.61%) Retail
4 20 (10.10%) Telecoms
5 18 (9.09%) Finance
6 17 (8.59%) Brand Awareness
7 12 (6.06%) Banking
8 4 (2.02%) Back Office
8 4 (2.02%) Publishing
9 2 (1.01%) Electronics
9 2 (1.01%) Games
9 2 (1.01%) Manufacturing
10 1 (0.51%) German Language
10 1 (0.51%) Italian Language
10 1 (0.51%) Legal
10 1 (0.51%) Retail Banking
Libraries, Frameworks & Software Standards
1 17 (8.59%) HTML
2 5 (2.53%) CSS
Miscellaneous
1 56 (28.28%) Social Media
2 22 (11.11%) Analytical Skills
3 16 (8.08%) Blog
3 16 (8.08%) Marketing Technology
4 9 (4.55%) Fintech
5 8 (4.04%) User Experience
6 5 (2.53%) Analytical Mindset
6 5 (2.53%) Minimum Viable Product
7 3 (1.52%) Cloud Native
7 3 (1.52%) Computer Science
7 3 (1.52%) Enterprise Software
7 3 (1.52%) Foreign Exchange (FX)
8 2 (1.01%) Algorithms
8 2 (1.01%) Mobile App
9 1 (0.51%) Digital Media
9 1 (0.51%) Hedge funds
9 1 (0.51%) PMI
9 1 (0.51%) Spread Betting
9 1 (0.51%) SWIFT
9 1 (0.51%) Video Editing
Operating Systems
1 1 (0.51%) Linux
1 1 (0.51%) Mac OS X
1 1 (0.51%) Windows
1 1 (0.51%) Windows 10
1 1 (0.51%) Windows 7
1 1 (0.51%) Windows Server
1 1 (0.51%) Windows Server 2012
Processes & Methodologies
1 80 (40.40%) Digital Marketing
2 63 (31.82%) CRM
3 59 (29.80%) Marketing Automation
4 43 (21.72%) Pay per click
5 41 (20.71%) B2B
6 38 (19.19%) Analytics
6 38 (19.19%) Marketing Strategy
7 37 (18.69%) Email Marketing
8 33 (16.67%) Stakeholder Management
9 31 (15.66%) Project Management
10 30 (15.15%) SEO
11 28 (14.14%) Lead Generation
12 23 (11.62%) B2B Marketing
12 23 (11.62%) Product Marketing
13 22 (11.11%) Agile Software Development
13 22 (11.11%) Copywriting
13 22 (11.11%) Demand Generation
14 19 (9.60%) Product Management
15 18 (9.09%) Data Management
15 18 (9.09%) E-Commerce
Programming Languages
1 5 (2.53%) SQL
2 4 (2.02%) Java
2 4 (2.02%) PHP
Qualifications
1 21 (10.61%) Degree
2 3 (1.52%) CIMA
2 3 (1.52%) Computer Science Degree
3 2 (1.01%) APMP
3 2 (1.01%) MBA
3 2 (1.01%) PMI Certification
3 2 (1.01%) PMP
Quality Assurance & Compliance
1 3 (1.52%) GDPR
System Software
1 1 (0.51%) Docker
1 1 (0.51%) Hyper-V
1 1 (0.51%) VirtualBox
1 1 (0.51%) VMware Infrastructure
Systems Management
1 1 (0.51%) Kubernetes
1 1 (0.51%) WSUS
Vendors
1 62 (31.31%) Salesforce.com
2 37 (18.69%) Marketo
3 23 (11.62%) Salesforce Marketing Cloud
4 22 (11.11%) Pardot
5 19 (9.60%) Google
6 13 (6.57%) Adobe
6 13 (6.57%) Facebook
7 7 (3.54%) Microsoft
8 5 (2.53%) VMware
9 4 (2.02%) Cisco
9 4 (2.02%) Dell
9 4 (2.02%) EMC
9 4 (2.02%) F5
9 4 (2.02%) NetApp
9 4 (2.02%) Splunk
10 3 (1.52%) Apple
10 3 (1.52%) Twitter
11 2 (1.01%) Micro Focus
11 2 (1.01%) Oracle
11 2 (1.01%) Siebel