Period
to 19 October 2018

The median annual salary for a Marketing Manager was £55,000 in advertised job vacancies in London during the 6 months to 19 October 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Manager
England > London
6 months to
19 Oct 2018
Same period 2017 Same period 2016
Rank 675 733 626
Rank change year-on-year +58 -107 +96
Permanent jobs requiring a Marketing Manager 140 114 230
As % of all permanent IT jobs advertised in London 0.21% 0.15% 0.30%
As % of the Job Titles category 0.22% 0.16% 0.31%
Number of salaries quoted 99 90 200
London median annual salary £55,000 £50,000 £52,500
Median salary % change year-on-year +10.00% -4.76% +16.67%
10th Percentile £32,500 £35,000 £31,168
90th Percentile £95,500 £86,250 £85,000
England median annual salary £50,000 £45,000 £50,000
% change year-on-year +11.11% -10.00% +25.00%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 64,796 70,353 74,033
% of permanent IT jobs with a recognized job title 95.30% 94.62% 96.00%
Number of salaries quoted 52,941 55,043 64,135
London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £33,250 £33,657 £32,500
90th Percentile £93,750 £90,000 £87,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Marketing Manager
Job Vacancy Trend in London

Job postings that featured Marketing Manager in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Manager in London

Marketing Manager
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager in London.

Salary trend for Marketing Manager in London

Marketing Manager
Salary Histogram in London

The salary distribution of IT jobs citing Marketing Manager in London over the 6 months to 19 October 2018.

Salary histogram for Marketing Manager in London

Marketing Manager
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the London region over the 6 months to 19 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -18 22 £42,500 -48.48% 5
West London +38 7 £52,500 -40.85% 4
South London +4 1 £42,500 -2.86% 1
Marketing Manager
England

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 19 October 2018, Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region featuring Marketing Manager in the job title.

1 140 (100.00%) Marketing
2 41 (29.29%) CRM
3 39 (27.86%) Digital Marketing
4 38 (27.14%) B2B
5 34 (24.29%) Marketing Strategy
5 34 (24.29%) Analytics
6 31 (22.14%) Social Media
7 28 (20.00%) Agile Software Development
8 27 (19.29%) Degree
8 27 (19.29%) Email Marketing
9 26 (18.57%) Google
9 26 (18.57%) E-Commerce
10 24 (17.14%) SEO
11 23 (16.43%) Project Management
12 22 (15.71%) Retail
12 22 (15.71%) Lead Generation
13 20 (14.29%) Marketing Automation
14 19 (13.57%) Advertising
15 18 (12.86%) B2B Marketing
16 17 (12.14%) Pay per click
17 16 (11.43%) SaaS
18 15 (10.71%) Salesforce.com
18 15 (10.71%) Google Analytics
19 14 (10.00%) Analytical Skills
20 13 (9.29%) User Experience
20 13 (9.29%) Product Management
20 13 (9.29%) Business Development
20 13 (9.29%) Finance
21 12 (8.57%) Microsoft
21 12 (8.57%) Product Marketing

Marketing Manager Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (3.57%) CMS
2 4 (2.86%) Adobe Experience Manager
2 4 (2.86%) WordPress
3 2 (1.43%) SAS
4 1 (0.71%) Drupal
4 1 (0.71%) EPiServer
4 1 (0.71%) IIS
Applications
1 5 (3.57%) Microsoft Excel
2 3 (2.14%) Microsoft PowerPoint
2 3 (2.14%) Photoshop
3 2 (1.43%) Microsoft Office
4 1 (0.71%) Spreadsheet
Business Applications
1 4 (2.86%) Salesforce.com CRM
2 2 (1.43%) Dynamics CRM
2 2 (1.43%) Eloqua
3 1 (0.71%) Unica
Cloud Services
1 16 (11.43%) SaaS
2 15 (10.71%) Google Analytics
3 11 (7.86%) AdWords
4 3 (2.14%) MailChimp
5 2 (1.43%) IaaS
5 2 (1.43%) PaaS
5 2 (1.43%) Slack
6 1 (0.71%) Asana
6 1 (0.71%) Trello
Communications & Networking
1 3 (2.14%) Internet
2 2 (1.43%) Broadband
3 1 (0.71%) SAN
3 1 (0.71%) SMS
3 1 (0.71%) Unified Communications
Database & Business Intelligence
1 4 (2.86%) Blockchain
2 2 (1.43%) Big Data
Development Applications
1 4 (2.86%) JIRA
General
1 140 (100.00%) Marketing
2 22 (15.71%) Retail
3 19 (13.57%) Advertising
4 13 (9.29%) Finance
5 11 (7.86%) Brand Awareness
6 7 (5.00%) Telecoms
7 4 (2.86%) Banking
8 2 (1.43%) Games
8 2 (1.43%) Legal
9 1 (0.71%) Digital Economy
9 1 (0.71%) German Language
9 1 (0.71%) Manufacturing
9 1 (0.71%) Publishing
9 1 (0.71%) Retail Banking
Libraries, Frameworks & Software Standards
1 9 (6.43%) HTML
2 1 (0.71%) .NET
2 1 (0.71%) ASP.NET
2 1 (0.71%) CSS
2 1 (0.71%) JSON
2 1 (0.71%) XML
Miscellaneous
1 31 (22.14%) Social Media
2 14 (10.00%) Analytical Skills
3 13 (9.29%) User Experience
4 8 (5.71%) Fintech
4 8 (5.71%) Marketing Technology
5 5 (3.57%) Self-Motivation
5 5 (3.57%) Tandem
6 4 (2.86%) Digital Media
7 3 (2.14%) Foreign Exchange (FX)
8 2 (1.43%) Augmented Reality
8 2 (1.43%) Contactless
8 2 (1.43%) Cyberattack
8 2 (1.43%) Enterprise Software
8 2 (1.43%) FMCG
8 2 (1.43%) Mobile App
9 1 (0.71%) Blog
9 1 (0.71%) Derivative
9 1 (0.71%) Social Network
Operating Systems
1 2 (1.43%) Windows
1 2 (1.43%) Windows 10
2 1 (0.71%) Android
2 1 (0.71%) Apple iOS
Processes & Methodologies
1 41 (29.29%) CRM
2 39 (27.86%) Digital Marketing
3 38 (27.14%) B2B
4 34 (24.29%) Analytics
4 34 (24.29%) Marketing Strategy
5 28 (20.00%) Agile Software Development
6 27 (19.29%) Email Marketing
7 26 (18.57%) E-Commerce
8 24 (17.14%) SEO
9 23 (16.43%) Project Management
10 22 (15.71%) Lead Generation
11 20 (14.29%) Marketing Automation
12 18 (12.86%) B2B Marketing
13 17 (12.14%) Pay per click
14 13 (9.29%) Business Development
14 13 (9.29%) Product Management
15 12 (8.57%) Product Marketing
16 11 (7.86%) Copywriting
16 11 (7.86%) Multichannel Marketing
16 11 (7.86%) Online Marketing
Programming Languages
1 3 (2.14%) SQL
2 2 (1.43%) JavaScript
3 1 (0.71%) C#
3 1 (0.71%) Python
3 1 (0.71%) R
Qualifications
1 27 (19.29%) Degree
2 5 (3.57%) MBA
3 4 (2.86%) Master's Degree
4 3 (2.14%) PMI Certification
4 3 (2.14%) PMP
5 1 (0.71%) Analytics IQ
5 1 (0.71%) Numerate Degree
Quality Assurance & Compliance
1 8 (5.71%) QA
2 6 (4.29%) GDPR
3 5 (3.57%) PMO
4 2 (1.43%) COBIT
5 1 (0.71%) PSD2
5 1 (0.71%) SLA
Vendors
1 26 (18.57%) Google
2 15 (10.71%) Salesforce.com
3 12 (8.57%) Microsoft
4 8 (5.71%) Pardot
5 7 (5.00%) Facebook
5 7 (5.00%) WorldPay
6 6 (4.29%) Adobe
7 5 (3.57%) Marketo
7 5 (3.57%) Salesforce Marketing Cloud
7 5 (3.57%) Sitecore
7 5 (3.57%) Twitter
8 4 (2.86%) HubSpot
9 3 (2.14%) Samsung
9 3 (2.14%) Sony
10 2 (1.43%) IBM
10 2 (1.43%) Marin
11 1 (0.71%) Adthena
11 1 (0.71%) Mitel
11 1 (0.71%) Screaming Frog
11 1 (0.71%) Tableau