Content Strategy Job Trends in London

Content Strategy
England > London

The table below provides summary statistics and salary benchmarking for jobs advertised in London requiring Content Strategy skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 344 367 434
Rank change year-on-year +23 +67 +197
Permanent jobs citing Content Strategy 30 61 9
As % of all permanent jobs in London 0.21% 0.39% 0.049%
As % of the Processes & Methodologies category 0.24% 0.42% 0.054%
Number of salaries quoted 15 4 8
10th Percentile £45,250 £42,975 £39,692
25th Percentile £54,375 £52,313 £41,060
Median annual salary (50th Percentile) £55,000 £75,000 £49,671
Median % change year-on-year -26.67% +50.99% -3.08%
75th Percentile £60,000 £111,250 £64,688
90th Percentile £83,000 £149,500 £90,000
England median annual salary £55,000 £52,500 £43,869
% change year-on-year +4.76% +19.67% -12.26%

All Process & Methodology Skills
London

Content Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in London.

Permanent vacancies with a requirement for process or methodology skills 12,365 14,682 16,817
As % of all permanent jobs advertised in London 87.68% 94.64% 92.38%
Number of salaries quoted 7,912 8,070 13,469
10th Percentile £36,250 £43,250 £41,250
25th Percentile £52,500 £56,250 £55,000
Median annual salary (50th Percentile) £75,000 £75,000 £75,000
75th Percentile £95,000 £97,500 £95,000
90th Percentile £117,500 £120,125 £115,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Content Strategy
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings citing Content Strategy relative to all permanent IT jobs advertised in London.

Content Strategy job vacancy trend in London

Content Strategy
Salary Trend in London

Salary distribution trend for jobs in London citing Content Strategy.

Salary distribution trend for jobs in London citing Content Strategy

Content Strategy
Salary Histogram in London

Salary distribution for jobs citing Content Strategy in London over the 6 months to 14 January 2026.

Salary histogram for Content Strategy in London

Content Strategy
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Strategy within the London region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West London - 2 - - 1
Central London +29 1 - - 3
East London - 1 - -
Content Strategy
England

Content Strategy
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (3.33%) CMS
1 1 (3.33%) Confluence
Applications
1 1 (3.33%) Adobe Creative Suite
1 1 (3.33%) Adobe Premiere
1 1 (3.33%) Final Cut Pro
1 1 (3.33%) Microsoft Excel
1 1 (3.33%) Microsoft PowerPoint
Cloud Services
1 7 (23.33%) SaaS
2 5 (16.67%) Figma
3 4 (13.33%) Power Platform
4 3 (10.00%) Google Analytics
5 1 (3.33%) Contentsquare
Communications & Networking
1 5 (16.67%) Broadband
Database & Business Intelligence
1 4 (13.33%) Power BI
Development Applications
1 1 (3.33%) JIRA
General
1 22 (73.33%) Marketing
2 14 (46.67%) Finance
3 4 (13.33%) Organisational Skills
3 4 (13.33%) Presentation Skills
3 4 (13.33%) Social Skills
3 4 (13.33%) Telecoms
4 3 (10.00%) Law
4 3 (10.00%) Local Government
5 2 (6.67%) Analytical Skills
5 2 (6.67%) Banking
5 2 (6.67%) Investment Banking
5 2 (6.67%) Multimedia
5 2 (6.67%) Publishing
5 2 (6.67%) Retail
6 1 (3.33%) Financial Institution
6 1 (3.33%) German Language
6 1 (3.33%) Influencing Skills
6 1 (3.33%) Public Sector
Job Titles
1 6 (20.00%) Lead
2 5 (16.67%) Senior
3 4 (13.33%) Senior Manager
4 3 (10.00%) Copywriter
4 3 (10.00%) Designer
4 3 (10.00%) Head of Marketing
4 3 (10.00%) Head of Operations
4 3 (10.00%) Head of Sales
4 3 (10.00%) Marketing Executive
4 3 (10.00%) Marketing Manager
4 3 (10.00%) Senior Marketing Manager
5 2 (6.67%) Product Designer
5 2 (6.67%) Product Manager
5 2 (6.67%) Product Marketing Manager
5 2 (6.67%) Senior Product Manager
5 2 (6.67%) Senior Product Marketing Manager
6 1 (3.33%) Communications Manager
6 1 (3.33%) Lead Product Designer
6 1 (3.33%) Product Lead
6 1 (3.33%) Senior Product Designer
Miscellaneous
1 7 (23.33%) Blog
2 6 (20.00%) Social Media
3 4 (13.33%) Mobile App
3 4 (13.33%) Photography
4 3 (10.00%) Educational Technology
4 3 (10.00%) Management Information System
4 3 (10.00%) Onboarding
4 3 (10.00%) Web Conferencing
5 2 (6.67%) Data Centre
5 2 (6.67%) Podcast
6 1 (3.33%) Analytical Mindset
6 1 (3.33%) Animation
6 1 (3.33%) Marketing Technology
6 1 (3.33%) Motion Graphics
6 1 (3.33%) Video Editing
Processes & Methodologies
1 13 (43.33%) Analytics
1 13 (43.33%) Storytelling
2 12 (40.00%) Content Writing
2 12 (40.00%) SEO
3 10 (33.33%) B2B
3 10 (33.33%) Performance Metrics
4 9 (30.00%) Mentoring
5 8 (26.67%) Lead Generation
5 8 (26.67%) Product Marketing
6 7 (23.33%) Business Strategy
6 7 (23.33%) Collaborative Culture
6 7 (23.33%) Content Marketing
6 7 (23.33%) CRM
6 7 (23.33%) Deadline-Driven
6 7 (23.33%) Fintech
6 7 (23.33%) Marketing Strategy
6 7 (23.33%) Roadmaps
7 6 (20.00%) Business Intelligence
7 6 (20.00%) User Experience
7 6 (20.00%) UX Design
Qualifications
1 5 (16.67%) Degree
2 1 (3.33%) Master's Degree
2 1 (3.33%) SC Cleared
2 1 (3.33%) Security Cleared
Quality Assurance & Compliance
1 1 (3.33%) Accessibility
1 1 (3.33%) QA
1 1 (3.33%) WCAG
Vendors
1 6 (20.00%) Adobe
2 5 (16.67%) HubSpot
3 3 (10.00%) Google
4 2 (6.67%) Instagram
4 2 (6.67%) Salesforce
4 2 (6.67%) TikTok
5 1 (3.33%) Facebook
5 1 (3.33%) YouTube