Period
to 27 November 2020

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 27 November 2020 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
England > London
6 months to
27 Nov 2020
Same period 2019 Same period 2018
Rank 446 694 765
Rank change year-on-year +248 +71 +71
Permanent jobs citing Brand Awareness 40 49 33
As % of all permanent jobs advertised in London 0.18% 0.090% 0.049%
As % of the General category 0.39% 0.19% 0.099%
Number of salaries quoted 38 38 17
Median annual salary £58,000 £56,250 £55,000
Median salary % change year-on-year +3.11% +2.27% -15.38%
10th Percentile £37,500 £27,000 £36,000
90th Percentile £100,000 £115,000 £127,000
England median annual salary £58,000 £50,000 £40,000
% change year-on-year +16.00% +25.00% +14.29%

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 10,349 26,258 33,318
As % of all permanent IT jobs advertised in London 47.21% 48.35% 49.80%
Number of salaries quoted 8,600 20,712 26,494
Median annual salary £70,000 £65,000 £62,500
Median salary % change year-on-year +7.69% +4.00% +4.17%
10th Percentile £41,250 £36,250 £35,000
90th Percentile £112,500 £105,000 £97,500
England median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - +5.77%

Brand Awareness
Job Vacancy Trend in London

Job postings citing Brand Awareness as a proportion of all IT jobs advertised in London.

Job vacancy trend for Brand Awareness in London

Brand Awareness
Salary Trend in London

3-month moving average salary quoted in jobs citing Brand Awareness in London.

Salary trend for Brand Awareness in London

Brand Awareness
Salary Histogram in London

Salary distribution for jobs citing Brand Awareness in London over the 6 months to 27 November 2020.

Salary histogram for Brand Awareness in London

Brand Awareness
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the London region over the 6 months to 27 November 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +146 4 £56,500 +45.81%
Brand Awareness
England

For the 6 months to 27 November 2020, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Brand Awareness.

1 20 (50.00%) Marketing
2 17 (42.50%) Agile Software Development
3 16 (40.00%) Pair Programming
3 16 (40.00%) E-Commerce
4 15 (37.50%) Blog
4 15 (37.50%) GraphQL
5 13 (32.50%) RESTful
5 13 (32.50%) QA
5 13 (32.50%) Python
6 12 (30.00%) Cypress.io
6 12 (30.00%) Docker
6 12 (30.00%) GitLab
6 12 (30.00%) Protractor
6 12 (30.00%) WebdriverIO
6 12 (30.00%) Nightwatchjs
6 12 (30.00%) TestCafe
7 11 (27.50%) Social Media
7 11 (27.50%) Legal
8 10 (25.00%) SEO
9 9 (22.50%) Digital Marketing
9 9 (22.50%) Marketing Strategy
10 8 (20.00%) Thought Leadership
11 7 (17.50%) SaaS
11 7 (17.50%) Finance
12 6 (15.00%) HTML
12 6 (15.00%) B2B
12 6 (15.00%) Business Analysis
12 6 (15.00%) Pay per click
12 6 (15.00%) User Experience
12 6 (15.00%) Product Roadmap

Brand Awareness
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 7 (17.50%) SaaS
2 2 (5.00%) Google Analytics
Communications & Networking
1 1 (2.50%) Firewall
Development Applications
1 12 (30.00%) Cypress.io
1 12 (30.00%) GitLab
1 12 (30.00%) Protractor
1 12 (30.00%) TestCafe
2 1 (2.50%) JIRA
General
1 20 (50.00%) Marketing
2 11 (27.50%) Legal
3 7 (17.50%) Finance
4 2 (5.00%) Multimedia
5 1 (2.50%) Automotive
5 1 (2.50%) Manufacturing
5 1 (2.50%) Public Sector
5 1 (2.50%) Retail
5 1 (2.50%) Telecoms
Job Titles
1 13 (32.50%) Quality Engineer
2 7 (17.50%) Marketing Manager
3 6 (15.00%) Consultant
3 6 (15.00%) Presales Consultant
3 6 (15.00%) Senior Consultant
3 6 (15.00%) Senior Presales Consultant
3 6 (15.00%) Software Consultant
4 5 (12.50%) Customer Engineer
4 5 (12.50%) Digital Marketing Manager
4 5 (12.50%) Senior Quality Engineer
5 4 (10.00%) Social Media Manager
6 3 (7.50%) Automation Engineer
6 3 (7.50%) Designer
6 3 (7.50%) Developer
6 3 (7.50%) Front End Developer (Client-Side Developer)
6 3 (7.50%) Lead Developer
7 2 (5.00%) Web Designer
8 1 (2.50%) Applications Support Engineer
8 1 (2.50%) Business Development Manager
8 1 (2.50%) Business Manager
Libraries, Frameworks & Software Standards
1 15 (37.50%) GraphQL
2 13 (32.50%) RESTful
3 12 (30.00%) Nightwatchjs
3 12 (30.00%) WebdriverIO
4 6 (15.00%) HTML
5 3 (7.50%) AngularJS
5 3 (7.50%) CSS
5 3 (7.50%) React
5 3 (7.50%) Svelte
5 3 (7.50%) Vue.js
6 1 (2.50%) .NET
6 1 (2.50%) Web Services
Miscellaneous
1 15 (37.50%) Blog
2 11 (27.50%) Social Media
3 6 (15.00%) User Experience
4 5 (12.50%) Analytical Skills
5 2 (5.00%) Photography
5 2 (5.00%) Video Editing
6 1 (2.50%) Online Gambling
6 1 (2.50%) Self-Motivation
Operating Systems
1 1 (2.50%) Linux
1 1 (2.50%) Red Hat Enterprise Linux
1 1 (2.50%) Windows
Processes & Methodologies
1 17 (42.50%) Agile Software Development
2 16 (40.00%) E-Commerce
2 16 (40.00%) Pair Programming
3 10 (25.00%) SEO
4 9 (22.50%) Digital Marketing
4 9 (22.50%) Marketing Strategy
5 8 (20.00%) Thought Leadership
6 6 (15.00%) B2B
6 6 (15.00%) Business Analysis
6 6 (15.00%) Pay per click
6 6 (15.00%) Presales
6 6 (15.00%) Product Roadmap
7 5 (12.50%) Content Strategy
7 5 (12.50%) Decision-Making
7 5 (12.50%) Social Media Management
8 4 (10.00%) Analytics
9 3 (7.50%) API Testing
9 3 (7.50%) Content Marketing
9 3 (7.50%) Front End Development
9 3 (7.50%) Unit Testing
Programming Languages
1 13 (32.50%) Python
2 3 (7.50%) JavaScript
3 1 (2.50%) C#
3 1 (2.50%) Shell Script
Qualifications
1 5 (12.50%) Degree
2 1 (2.50%) ITIL Certification
Quality Assurance & Compliance
1 13 (32.50%) QA
2 1 (2.50%) SLA
System Software
1 12 (30.00%) Docker
Systems Management
1 1 (2.50%) ITRS Geneos
Vendors
1 4 (10.00%) Facebook
1 4 (10.00%) Instagram
1 4 (10.00%) YouTube
2 3 (7.50%) Google
2 3 (7.50%) Twitter
3 1 (2.50%) Bloomberg
3 1 (2.50%) Caplin
3 1 (2.50%) Kalahari
3 1 (2.50%) Refinitiv