Period
to 15 June 2021

The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 15 June 2021 with a comparison to the same period over the previous 2 years.

Brand Awareness/Recognition
England > London
6 months to
15 Jun 2021
Same period 2020 Same period 2019
Rank 568 562 696
Rank change year-on-year -6 +134 +127
Permanent jobs citing Brand Awareness 54 33 55
As % of all permanent jobs advertised in London 0.14% 0.095% 0.096%
As % of the General category 0.23% 0.16% 0.15%
Number of salaries quoted 15 23 25
10th Percentile £56,250 £32,700 £32,000
25th Percentile £58,125 £41,250 £32,500
Median annual salary (50th Percentile) £65,000 £67,500 £45,000
Median % change year-on-year -3.70% +50.00% -30.77%
75th Percentile £70,000 £115,000 £55,000
90th Percentile £70,450 " £74,000
England median annual salary £62,500 £75,000 £40,000
% change year-on-year -16.67% +87.50% +14.29%

Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 23,253 21,132 35,888
As % of all permanent IT jobs advertised in London 60.90% 60.53% 62.33%
Number of salaries quoted 15,943 16,858 28,492
10th Percentile £41,250 £37,500 £33,750
25th Percentile £52,500 £50,000 £46,250
Median annual salary (50th Percentile) £70,000 £67,500 £64,000
Median % change year-on-year +3.70% +5.47% +6.67%
75th Percentile £90,000 £87,500 £82,500
90th Percentile £110,000 £109,125 £100,000
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Brand Awareness
Job Vacancy Trend in London

Job postings citing Brand Awareness as a proportion of all IT jobs advertised in London.

Job vacancy trend for Brand Awareness in London

Brand Awareness
Salary Trend in London

3-month moving average salary quoted in jobs citing Brand Awareness in London.

Salary trend for Brand Awareness in London

Brand Awareness
Salary Histogram in London

Salary distribution for jobs citing Brand Awareness in London over the 6 months to 15 June 2021.

Salary histogram for Brand Awareness in London

Brand Awareness
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Brand Awareness within the London region over the 6 months to 15 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South London - 3 - -
Central London +31 2 £65,000 +52.94% 1
Brand Awareness
England

For the 6 months to 15 June 2021, IT jobs citing Brand Awareness also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Brand Awareness.

1 39 (72.22%) Marketing
2 34 (62.96%) Google
3 28 (51.85%) Marketing Strategy
4 23 (42.59%) Visualisation
4 23 (42.59%) Data Visualisation
4 23 (42.59%) SQL
5 20 (37.04%) E-Commerce
5 20 (37.04%) Analytical Skills
6 19 (35.19%) Tableau
7 17 (31.48%) Social Skills
8 15 (27.78%) Analytics
9 14 (25.93%) BigQuery
9 14 (25.93%) GCP
9 14 (25.93%) Amazon Redshift
9 14 (25.93%) Data Engineering
9 14 (25.93%) AWS
9 14 (25.93%) Product Marketing
9 14 (25.93%) Collaborative Working
10 12 (22.22%) Artificial Intelligence
10 12 (22.22%) Agile Software Development
10 12 (22.22%) Python
10 12 (22.22%) B2B
11 10 (18.52%) Pair Programming
11 10 (18.52%) Statistics
11 10 (18.52%) QA
11 10 (18.52%) RESTful
11 10 (18.52%) API Testing
12 9 (16.67%) Customer Segmentation
12 9 (16.67%) Qualitative Research
12 9 (16.67%) Big Data

Brand Awareness
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (16.67%) SAS
Applications
1 9 (16.67%) SPSS
2 5 (9.26%) Spreadsheet
3 4 (7.41%) Microsoft Office
4 3 (5.56%) Photoshop
5 1 (1.85%) Microsoft Excel
Business Applications
1 3 (5.56%) WebTrends
Cloud Services
1 14 (25.93%) AWS
1 14 (25.93%) GCP
2 6 (11.11%) Google Analytics
3 1 (1.85%) Asana
3 1 (1.85%) GoToWebinar
Communications & Networking
1 5 (9.26%) Ethernet
1 5 (9.26%) MPLS
2 4 (7.41%) BGP
2 4 (7.41%) Broadband
2 4 (7.41%) Internet
2 4 (7.41%) IPv6
2 4 (7.41%) OSPF
2 4 (7.41%) RSVP
2 4 (7.41%) TCP/IP
3 3 (5.56%) Firewall
3 3 (5.56%) SD-WAN
3 3 (5.56%) WAN
4 1 (1.85%) GPON
Database & Business Intelligence
1 19 (35.19%) Tableau
2 14 (25.93%) Amazon Redshift
2 14 (25.93%) BigQuery
3 9 (16.67%) Big Data
Development Applications
1 3 (5.56%) Dreamweaver
1 3 (5.56%) Selenium
1 3 (5.56%) SpecFlow
1 3 (5.56%) WebDriver
General
1 39 (72.22%) Marketing
2 20 (37.04%) Analytical Skills
3 17 (31.48%) Social Skills
4 9 (16.67%) Advertising
5 8 (14.81%) Retail
6 6 (11.11%) Finance
7 5 (9.26%) Legal
7 5 (9.26%) Telecoms
8 3 (5.56%) Pharmaceutical
8 3 (5.56%) Publishing
9 2 (3.70%) Public Sector
Job Titles
1 14 (25.93%) Analyst
1 14 (25.93%) Insight Analyst
1 14 (25.93%) Senior Analyst
1 14 (25.93%) Senior Insight Analyst
2 9 (16.67%) Insight Manager
2 9 (16.67%) Senior Manager
3 7 (12.96%) Mobile Engineer
3 7 (12.96%) QA Engineer
4 6 (11.11%) Marketing Manager
5 5 (9.26%) Architect
5 5 (9.26%) Solutions Architect
6 3 (5.56%) Automation Engineer
6 3 (5.56%) Digital Executive
6 3 (5.56%) Digital Marketing Executive
6 3 (5.56%) Digital Marketing Manager
6 3 (5.56%) Presales Solution Architect
6 3 (5.56%) Presales Technical Architect
6 3 (5.56%) Quality Engineer
6 3 (5.56%) Technical Architect
6 3 (5.56%) Technical Solutions Architect
Libraries, Frameworks & Software Standards
1 10 (18.52%) RESTful
2 7 (12.96%) GraphQL
2 7 (12.96%) Jest
2 7 (12.96%) React Native
3 5 (9.26%) COM
4 3 (5.56%) CSS
4 3 (5.56%) HTML
Miscellaneous
1 9 (16.67%) FMCG
2 7 (12.96%) Mobile App
3 5 (9.26%) Social Media
4 3 (5.56%) Analytical Mindset
4 3 (5.56%) Self-Motivation
5 1 (1.85%) Management Information System
5 1 (1.85%) Online Gambling
5 1 (1.85%) Video Conferencing
Operating Systems
1 7 (12.96%) Android
1 7 (12.96%) Apple iOS
Processes & Methodologies
1 28 (51.85%) Marketing Strategy
2 23 (42.59%) Data Visualisation
2 23 (42.59%) Visualisation
3 20 (37.04%) E-Commerce
4 15 (27.78%) Analytics
5 14 (25.93%) Collaborative Working
5 14 (25.93%) Data Engineering
5 14 (25.93%) Product Marketing
6 12 (22.22%) Agile Software Development
6 12 (22.22%) Artificial Intelligence
6 12 (22.22%) B2B
7 10 (18.52%) API Testing
7 10 (18.52%) Pair Programming
7 10 (18.52%) Statistics
8 9 (16.67%) Customer Segmentation
8 9 (16.67%) Data Analytics
8 9 (16.67%) Econometrics
8 9 (16.67%) Mathematics
8 9 (16.67%) Qualitative Research
8 9 (16.67%) Quantitative Analysis
Programming Languages
1 23 (42.59%) SQL
2 12 (22.22%) Python
3 9 (16.67%) R
4 7 (12.96%) JavaScript
4 7 (12.96%) TypeScript
5 3 (5.56%) C#
Qualifications
1 6 (11.11%) Degree
2 2 (3.70%) SC Cleared
2 2 (3.70%) Security Cleared
Quality Assurance & Compliance
1 10 (18.52%) QA
System Software
1 3 (5.56%) Docker
Vendors
1 34 (62.96%) Google
2 9 (16.67%) App Annie
3 8 (14.81%) Microsoft
4 6 (11.11%) Facebook
5 5 (9.26%) Nokia
5 5 (9.26%) Salesforce.com
6 4 (7.41%) Arista
6 4 (7.41%) Juniper
7 3 (5.56%) Fortinet
7 3 (5.56%) Instagram
7 3 (5.56%) Palo Alto
7 3 (5.56%) Twitter
8 1 (1.85%) Hootsuite