The median annual salary for a Social Media Manager was £37,500 in advertised job vacancies in England during the 3 months to 24 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Social Media Manager
UK / England
Rank 816 909 915
Rank change year-on-year +93 +6  
Permanent jobs requiring a Social Media Manager 7 13 23
As % of all permanent IT jobs advertised in England 0.009% 0.013% 0.023%
As % of the Job Titles category 0.009% 0.014% 0.024%
Number of salaries quoted 3 12 14
Median salary £37,500 £37,500 £34,250
Median salary % change year-on-year - +9.48%  
UK excluding London median salary - £30,000 £29,000
% change year-on-year - +3.44%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies advertised in England. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
England
Permanent job vacancies with a job title containing a recognized job role 76808 93068 95575
As % of all permanent IT job vacancies advertised in England 96.26% 96.44% 96.66%
Number of salaries quoted 64249 78721 78814
Median salary £46,000 £45,500 £45,000
Median salary % change year-on-year +1.09% +1.11%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £42,000 £41,500 £40,000
% change year-on-year +1.20% +3.75%  

Social Media Manager
Job Vacancy Trend in England

The job posting trend of jobs advertised in England that featured Social Media Manager in the job title.

Job vacancy trend for Social Media Manager in England

Social Media Manager
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Manager in England.

Salary trend for Social Media Manager in England

Social Media Manager
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Manager within the England region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +62 5 £37,500 -9.09%
East of England - 2 - -
Social Media Manager
UK

Social Media Manager Skill Set
Top 30 Related IT Skills in England

For the 6 months to 24 March 2017, Social Media Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region featuring Social Media Manager in the job title.

1 32 (100.00%) Social Media
2 26 (81.25%) Marketing
3 16 (50.00%) Facebook
4 14 (43.75%) Twitter
5 12 (37.50%) Analytics
5 12 (37.50%) Degree
6 10 (31.25%) Google
7 9 (28.13%) Digital Marketing
8 7 (21.88%) Streaming Video
8 7 (21.88%) Social Media Marketing
8 7 (21.88%) Time Management
9 6 (18.75%) Pay per click
10 5 (15.63%) SEO
10 5 (15.63%) Analytical Skills
11 4 (12.50%) Marketing Strategy
11 4 (12.50%) Brand Management
11 4 (12.50%) Advertising
11 4 (12.50%) Publishing
12 3 (9.38%) Finance
12 3 (9.38%) Telecoms
12 3 (9.38%) Google Analytics
12 3 (9.38%) Blog
13 2 (6.25%) Retail
13 2 (6.25%) E-Commerce
13 2 (6.25%) Continuous Improvement
13 2 (6.25%) User Experience
13 2 (6.25%) AdWords
13 2 (6.25%) Budgeting and Forecasting
14 1 (3.13%) A/B Testing
14 1 (3.13%) NUVI

Social Media Manager Skill Set
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (3.13%) MS Excel
1 1 (3.13%) Photoshop
Business Applications
1 1 (3.13%) Dynamics CRM
Cloud Services
1 3 (9.38%) Google Analytics
2 2 (6.25%) AdWords
3 1 (3.13%) Google Play
3 1 (3.13%) Google Tag Manager
3 1 (3.13%) iTunes
3 1 (3.13%) NUVI
General
1 26 (81.25%) Marketing
2 4 (12.50%) Advertising
2 4 (12.50%) Publishing
3 3 (9.38%) Finance
3 3 (9.38%) Telecoms
4 2 (6.25%) Retail
5 1 (3.13%) Brand Awareness
5 1 (3.13%) Electronics
5 1 (3.13%) Games
5 1 (3.13%) Online Betting
Libraries, Frameworks & Software Standards
1 1 (3.13%) CSS
1 1 (3.13%) HTML
Miscellaneous
1 32 (100.00%) Social Media
2 7 (21.88%) Streaming Video
3 5 (15.63%) Analytical Skills
4 3 (9.38%) Blog
5 2 (6.25%) User Experience
6 1 (3.13%) Digital Media
6 1 (3.13%) FMCG
6 1 (3.13%) iPad
Processes & Methodologies
1 12 (37.50%) Analytics
2 9 (28.13%) Digital Marketing
3 7 (21.88%) Social Media Marketing
3 7 (21.88%) Time Management
4 6 (18.75%) Pay per click
5 5 (15.63%) SEO
6 4 (12.50%) Brand Management
6 4 (12.50%) Marketing Strategy
7 2 (6.25%) Budgeting and Forecasting
7 2 (6.25%) Continuous Improvement
7 2 (6.25%) E-Commerce
8 1 (3.13%) B2B
8 1 (3.13%) B2C
8 1 (3.13%) Competitor Analysis
8 1 (3.13%) Copywriting
8 1 (3.13%) CRM
8 1 (3.13%) Data Analysis
8 1 (3.13%) Scrum
8 1 (3.13%) Web Design
8 1 (3.13%) Web Development
Qualifications
1 12 (37.50%) Degree
Vendors
1 16 (50.00%) Facebook
2 14 (43.75%) Twitter
3 10 (31.25%) Google
4 1 (3.13%) Hootsuite
4 1 (3.13%) Microsoft
4 1 (3.13%) Sysomos