B2B Marketing Job Trends in the Midlands

Business-to-Business (B2B) Marketing
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring B2B Marketing skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 209 235 221
Rank change year-on-year +26 -14 -
Permanent jobs citing B2B Marketing 5 5 8
As % of all permanent jobs in the Midlands 0.064% 0.079% 0.14%
As % of the Processes & Methodologies category 0.079% 0.087% 0.16%
Number of salaries quoted 2 5 8
10th Percentile £33,300 - -
25th Percentile £42,750 £40,000 £32,500
Median annual salary (50th Percentile) £59,000 £42,500 £40,733
Median % change year-on-year +38.82% +4.34% -
75th Percentile £74,750 £43,750 £42,430
90th Percentile £83,900 £51,250 -
England median annual salary £40,000 £52,500 £35,000
% change year-on-year -23.81% +50.00% -46.15%

All Process & Methodology Skills
Midlands

B2B Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 6,328 5,757 4,965
As % of all permanent jobs advertised in the Midlands 81.33% 90.41% 86.63%
Number of salaries quoted 3,508 2,513 4,092
10th Percentile £28,250 £31,250 £26,500
25th Percentile £35,000 £38,750 £35,000
Median annual salary (50th Percentile) £50,000 £52,500 £50,000
Median % change year-on-year -4.76% +5.00% -4.76%
75th Percentile £65,000 £67,500 £62,500
90th Percentile £80,000 £80,000 £75,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

B2B Marketing
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing B2B Marketing relative to all permanent IT jobs advertised in the Midlands.

B2B Marketing job vacancy trend in the Midlands

B2B Marketing
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing B2B Marketing.

Salary distribution trend for jobs in the Midlands citing B2B Marketing

B2B Marketing
Salary Histogram in the Midlands

Salary distribution for jobs citing B2B Marketing in the Midlands over the 6 months to 13 January 2026.

Salary histogram for B2B Marketing in the Midlands

B2B Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Marketing within the Midlands region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
East Midlands -7 3 - -
West Midlands +23 2 £59,000 +47.50%
B2B Marketing
England

B2B Marketing
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (20.00%) WordPress
Cloud Services
1 2 (40.00%) SaaS
2 1 (20.00%) Canva
2 1 (20.00%) Google Ads
2 1 (20.00%) Wix.com
General
1 5 (100.00%) Marketing
2 4 (80.00%) Advertising
3 3 (60.00%) Back Office
3 3 (60.00%) Finance
3 3 (60.00%) Inclusion and Diversity
4 1 (20.00%) Analytical Skills
4 1 (20.00%) Brand Awareness
4 1 (20.00%) Organisational Skills
4 1 (20.00%) Social Skills
Job Titles
1 3 (60.00%) Marketing Manager
1 3 (60.00%) Product Manager
1 3 (60.00%) Product Marketing Manager
2 1 (20.00%) Head of Marketing
2 1 (20.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (20.00%) HTML
Miscellaneous
1 1 (20.00%) Blog
1 1 (20.00%) Social Media
1 1 (20.00%) Web Conferencing
Processes & Methodologies
1 5 (100.00%) B2B
2 3 (60.00%) Agile
2 3 (60.00%) Competitor Analysis
2 3 (60.00%) Copywriting
2 3 (60.00%) Digital Marketing
2 3 (60.00%) Marketing Management
2 3 (60.00%) Product Marketing
2 3 (60.00%) Roadmaps
2 3 (60.00%) Sales Enablement
2 3 (60.00%) Supply Chain Management
3 1 (20.00%) AI
3 1 (20.00%) Campaign Management
3 1 (20.00%) Content Management
3 1 (20.00%) Creative Marketing
3 1 (20.00%) CRM
3 1 (20.00%) Cybersecurity
3 1 (20.00%) Email Marketing
3 1 (20.00%) Lead Generation
3 1 (20.00%) Marketing Automation
3 1 (20.00%) Multichannel Marketing
Vendors
1 1 (20.00%) Adobe
1 1 (20.00%) Google
1 1 (20.00%) HubSpot
1 1 (20.00%) Pardot