CRM Job Trends in the Midlands

Customer Relationship Management (CRM)
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring CRM skills. It covers permanent job vacancies from the 6 months leading up to 31 December 2025, with comparisons to the same periods in the previous two years.

6 months to
31 Dec 2025
Same period 2024 Same period 2023
Rank 30 53 72
Rank change year-on-year +23 +19 +90
Permanent jobs citing CRM 445 298 172
As % of all permanent jobs in the Midlands 5.71% 4.46% 3.44%
As % of the Processes & Methodologies category 6.98% 4.97% 3.88%
Number of salaries quoted 322 173 152
10th Percentile £26,000 £28,119 £27,300
25th Percentile £29,250 £28,822 £34,420
Median annual salary (50th Percentile) £40,000 £42,500 £47,500
Median % change year-on-year -5.88% -10.53% -5.00%
75th Percentile £61,250 £63,750 £61,875
90th Percentile £77,500 £82,000 £72,500
England median annual salary £43,500 £55,000 £55,000
% change year-on-year -20.91% - -4.35%

All Process & Methodology Skills
Midlands

CRM falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 6,373 5,992 4,433
As % of all permanent jobs advertised in the Midlands 81.74% 89.69% 88.78%
Number of salaries quoted 3,512 2,650 3,662
10th Percentile £28,000 £31,250 £26,500
25th Percentile £35,000 £38,750 £36,250
Median annual salary (50th Percentile) £50,000 £52,500 £50,000
Median % change year-on-year -4.76% +5.00% -4.76%
75th Percentile £65,000 £67,500 £63,750
90th Percentile £80,000 £80,000 £76,250
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

CRM
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing CRM relative to all permanent IT jobs advertised in the Midlands.

CRM job vacancy trend in the Midlands

CRM
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing CRM.

Salary distribution trend for jobs in the Midlands citing CRM

CRM
Salary Histogram in the Midlands

Salary distribution for jobs citing CRM in the Midlands over the 6 months to 31 December 2025.

Salary histogram for CRM in the Midlands

CRM
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the Midlands region over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +17 268 £45,000 +5.88% 280
East Midlands +40 173 £37,500 -11.76% 216
CRM
England

CRM
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 21 (4.72%) Microsoft Exchange
2 16 (3.60%) IIS
3 15 (3.37%) SharePoint
4 6 (1.35%) Apache
5 1 (0.22%) CMS
5 1 (0.22%) Confluence
5 1 (0.22%) WordPress
Applications
1 27 (6.07%) Microsoft Excel
2 22 (4.94%) Microsoft Office
3 5 (1.12%) EPLAN
4 2 (0.45%) Microsoft PowerPoint
5 1 (0.22%) Microsoft Project
5 1 (0.22%) MS Visio
Business Applications
1 97 (21.80%) Dynamics CRM
2 18 (4.04%) Salesforce CRM
3 3 (0.67%) NetSuite
3 3 (0.67%) Shopify
4 1 (0.22%) Dynamics GP
4 1 (0.22%) Maximo
4 1 (0.22%) Pegasus Opera
4 1 (0.22%) Sage 200
Cloud Services
1 87 (19.55%) SaaS
2 64 (14.38%) Azure
3 57 (12.81%) Dynamics 365
4 54 (12.13%) Power Platform
5 46 (10.34%) Microsoft 365
6 23 (5.17%) Azure DevOps
7 21 (4.72%) PowerApps
8 20 (4.49%) Power Automate
9 16 (3.60%) Entra ID
10 12 (2.70%) AWS
11 9 (2.02%) GitHub
12 5 (1.12%) Figma
12 5 (1.12%) GCP
12 5 (1.12%) GitHub Copilot
13 4 (0.90%) Azure Logic Apps
13 4 (0.90%) IaaS
13 4 (0.90%) PaaS
14 3 (0.67%) Azure Service Bus
14 3 (0.67%) OneDrive
14 3 (0.67%) Salesforce Commerce Cloud
Communications & Networking
1 40 (8.99%) Remote Desktop
2 13 (2.92%) DHCP
2 13 (2.92%) DNS
3 8 (1.80%) VPN
4 7 (1.57%) SMS
5 3 (0.67%) Broadband
5 3 (0.67%) Firewall
5 3 (0.67%) NAS
5 3 (0.67%) SAN
5 3 (0.67%) Softphone
5 3 (0.67%) TCP/IP
5 3 (0.67%) VLAN
5 3 (0.67%) WAN
6 2 (0.45%) Ethernet
6 2 (0.45%) Wi-Fi
7 1 (0.22%) Internet
Database & Business Intelligence
1 28 (6.29%) Power BI
2 26 (5.84%) SQL Server
3 17 (3.82%) Looker
4 12 (2.70%) Tableau
5 9 (2.02%) SQL Server Integration Services
6 7 (1.57%) MySQL
7 6 (1.35%) Data Lake
8 3 (0.67%) Power Query
9 2 (0.45%) Azure SQL Database
9 2 (0.45%) Data Warehouse
9 2 (0.45%) Metadata
9 2 (0.45%) Star Schema
10 1 (0.22%) SQL Server Reporting Services
Development Applications
1 9 (2.02%) JIRA
2 5 (1.12%) Visual Studio
3 4 (0.90%) Browser DevTools
3 4 (0.90%) Git
4 1 (0.22%) JMeter
4 1 (0.22%) PHPUnit
4 1 (0.22%) Selenium
4 1 (0.22%) WebDriver
General
1 146 (32.81%) Social Skills
2 141 (31.69%) Analytical Skills
3 112 (25.17%) Marketing
4 64 (14.38%) Retail
5 56 (12.58%) Finance
6 20 (4.49%) Telecoms
7 16 (3.60%) Inclusion and Diversity
7 16 (3.60%) Public Sector
8 15 (3.37%) Organisational Skills
9 12 (2.70%) Manufacturing
10 11 (2.47%) Law
11 7 (1.57%) Presentation Skills
12 6 (1.35%) Legal
13 4 (0.90%) Local Government
14 3 (0.67%) Back Office
14 3 (0.67%) Billing
14 3 (0.67%) Games
14 3 (0.67%) Influencing Skills
14 3 (0.67%) Publishing
15 2 (0.45%) Advertising
Job Titles
1 82 (18.43%) Lead
2 53 (11.91%) Developer
3 44 (9.89%) 2nd Line Support
4 40 (8.99%) Analyst
5 36 (8.09%) Support Engineer
6 27 (6.07%) 1st/2nd Line Support
7 22 (4.94%) Architect
7 22 (4.94%) Business Development Manager
7 22 (4.94%) Business Manager
7 22 (4.94%) Consultant
7 22 (4.94%) Development Manager
7 22 (4.94%) Technical Support
8 19 (4.27%) Dynamics 365 Developer
8 19 (4.27%) Solutions Architect
8 19 (4.27%) Support Analyst
9 18 (4.04%) Senior
10 17 (3.82%) Applications Support
10 17 (3.82%) Data Analyst
10 17 (3.82%) Head of CRM
10 17 (3.82%) Technical Manager
Libraries, Frameworks & Software Standards
1 35 (7.87%) .NET
2 11 (2.47%) LAMP
3 9 (2.02%) .NET Framework
4 6 (1.35%) Blazor
4 6 (1.35%) React
4 6 (1.35%) REST
5 5 (1.12%) EDI
5 5 (1.12%) HTML
5 5 (1.12%) Material Design
5 5 (1.12%) WebAssembly
6 4 (0.90%) JSON
6 4 (0.90%) SOAP
7 3 (0.67%) Apollo GraphQL
7 3 (0.67%) CSS
7 3 (0.67%) GraphQL
7 3 (0.67%) Kafka
7 3 (0.67%) Node.js
7 3 (0.67%) Web Services
8 2 (0.45%) AngularJS
8 2 (0.45%) Middleware
Miscellaneous
1 108 (24.27%) Onboarding
2 22 (4.94%) Analytical Mindset
2 22 (4.94%) Management Information System
3 17 (3.82%) FMCG
4 15 (3.37%) Enterprise Software
5 13 (2.92%) Web Conferencing
6 12 (2.70%) Product Ownership
6 12 (2.70%) Self-Motivation
7 10 (2.25%) Cloud Native
7 10 (2.25%) Linux Command Line
8 6 (1.35%) Driving Licence
9 5 (1.12%) Blog
9 5 (1.12%) Social Media
10 3 (0.67%) Legacy Systems
10 3 (0.67%) Security Posture
11 2 (0.45%) Credit Risk
11 2 (0.45%) Culture of Ownership
11 2 (0.45%) Foreign Exchange (FX)
11 2 (0.45%) Housing Association
11 2 (0.45%) NHS
Operating Systems
1 22 (4.94%) Windows
2 11 (2.47%) Linux
3 5 (1.12%) Mac OS
3 5 (1.12%) Windows 10
3 5 (1.12%) Windows Server
4 2 (0.45%) Windows Server 2012
Processes & Methodologies
1 135 (30.34%) Continuous Improvement
2 127 (28.54%) Problem-Solving
3 105 (23.60%) B2B
4 100 (22.47%) Customer Experience
5 99 (22.25%) E-Commerce
6 83 (18.65%) ERP
7 76 (17.08%) Stakeholder Management
8 74 (16.63%) Customer Service
9 71 (15.96%) Analytics
10 63 (14.16%) Coaching
11 59 (13.26%) Dashboard Development
12 55 (12.36%) Collaborative Working
12 55 (12.36%) Digital Marketing
13 51 (11.46%) Mentoring
14 50 (11.24%) Commercialisation
14 50 (11.24%) Digital Innovation
14 50 (11.24%) GTM Strategy
14 50 (11.24%) Performance Analysis
15 47 (10.56%) Business Intelligence
15 47 (10.56%) Logistics
Programming Languages
1 99 (22.25%) SQL
2 76 (17.08%) C#
3 35 (7.87%) JavaScript
4 17 (3.82%) PHP
4 17 (3.82%) Python
5 10 (2.25%) TypeScript
6 9 (2.02%) Java
7 3 (0.67%) PowerShell
8 2 (0.45%) Data Analysis Expressions
9 1 (0.22%) Bicep
Qualifications
1 106 (23.82%) Degree
2 11 (2.47%) Master's Degree
3 10 (2.25%) DBS Check
3 10 (2.25%) Microsoft Certification
4 9 (2.02%) Computer Science Degree
5 8 (1.80%) Numerate Degree
6 6 (1.35%) SC Cleared
6 6 (1.35%) Security Cleared
7 5 (1.12%) BPSS Clearance
7 5 (1.12%) MCP
8 3 (0.67%) PMI Certification
8 3 (0.67%) PMP
9 2 (0.45%) CITP
9 2 (0.45%) PRINCE2 Practitioner
10 1 (0.22%) HNC
10 1 (0.22%) MySQL Certification
Quality Assurance & Compliance
1 48 (10.79%) QA
2 19 (4.27%) SLA
3 16 (3.60%) Data Quality
4 14 (3.15%) GDPR
5 8 (1.80%) Accessibility
6 5 (1.12%) Cyber Essentials
6 5 (1.12%) Cyber Essentials PLUS
6 5 (1.12%) WCAG
7 1 (0.22%) PMO
System Software
1 26 (5.84%) Active Directory
2 3 (0.67%) VMware ESXi
2 3 (0.67%) VMware Infrastructure
2 3 (0.67%) vSphere
Systems Management
1 4 (0.90%) Terraform
2 1 (0.22%) Microsoft Intune
2 1 (0.22%) MOM
Vendors
1 107 (24.04%) Microsoft
2 85 (19.10%) Salesforce
3 40 (8.99%) SAP
4 33 (7.42%) Zoho
5 27 (6.07%) HubSpot
6 16 (3.60%) Oracle
7 11 (2.47%) Adobe
8 9 (2.02%) Salesforce Marketing Cloud
9 8 (1.80%) Cisco
10 4 (0.90%) Informatica
11 3 (0.67%) MuleSoft
11 3 (0.67%) Sage
11 3 (0.67%) Ubiquiti
11 3 (0.67%) VMware
12 2 (0.45%) Planon
12 2 (0.45%) Veeam
13 1 (0.22%) Aareon
13 1 (0.22%) Google
13 1 (0.22%) Pardot
13 1 (0.22%) ServiceNow