The table below looks at the prevalence of the term Digital Media in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Media over the 3 months to 29 March 2017 with a comparison to the same period over the previous 2 years.

Digital Media
UK / Scotland
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 134 158 153
Rank change year-on-year +24 -5  
Permanent jobs citing Digital Media 7 6 5
As % of all permanent IT jobs advertised in Scotland 0.30% 0.20% 0.16%
As % of the Miscellaneous category 0.81% 0.47% 0.45%
Number of salaries quoted 5 6 4
Median salary £45,000 £26,500 £27,500
Median salary % change year-on-year +69.81% -3.63%  
UK excluding London median salary £35,000 £44,000 £32,500
% change year-on-year -20.45% +35.38%  

Digital Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for generic IT skills.

Generic IT Skills
Scotland
Permanent job vacancies with a requirement for generic IT skills 859 1280 1103
As % of all permanent IT job vacancies advertised in Scotland 36.77% 43.24% 35.79%
Number of salaries quoted 553 768 650
Median salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% -  
90% offered a salary of more than £29,000 £27,000 £28,500
10% offered a salary of more than £70,000 £60,000 £67,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Digital Media
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Digital Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Digital Media in Scotland

Digital Media
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media in Scotland.

Salary trend for Digital Media in Scotland

Digital Media
Salary Histogram in Scotland

The salary distribution of IT jobs citing Digital Media in Scotland over the 3 months to 29 March 2017.

Salary histogram for Digital Media in Scotland

Digital Media
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Media within the Scotland region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +20 3 £45,000 -10.00%
Edinburgh +4 2 £81,250 +132.14%
Scottish Borders - 2 - -
Digital Media
UK

For the 6 months to 29 March 2017, IT jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Digital Media.

1 8 (57.14%) Adobe
2 6 (42.86%) SharePoint
2 6 (42.86%) Dreamweaver
2 6 (42.86%) RDBMS
2 6 (42.86%) Flash
2 6 (42.86%) HTML
2 6 (42.86%) JavaScript
2 6 (42.86%) PHP
2 6 (42.86%) SQL
2 6 (42.86%) MySQL
2 6 (42.86%) Photoshop
2 6 (42.86%) CSS
2 6 (42.86%) Content Management
2 6 (42.86%) SEO
2 6 (42.86%) CMS
2 6 (42.86%) Adobe Illustrator
2 6 (42.86%) InDesign
2 6 (42.86%) Google
2 6 (42.86%) Adobe Captivate
2 6 (42.86%) Google Analytics
2 6 (42.86%) jQuery
2 6 (42.86%) HTML5
2 6 (42.86%) CSS3
2 6 (42.86%) Relational Database
2 6 (42.86%) Analytics
3 4 (28.57%) Amazon AWS
3 4 (28.57%) Computer Science
4 2 (14.29%) Change Management
4 2 (14.29%) Agile Software Development
4 2 (14.29%) TDD

Digital Media
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (42.86%) CMS
1 6 (42.86%) SharePoint
Applications
1 6 (42.86%) Adobe Captivate
1 6 (42.86%) Adobe Illustrator
1 6 (42.86%) InDesign
1 6 (42.86%) Photoshop
Business Applications
1 2 (14.29%) Adobe Campaign
1 2 (14.29%) FastStats
Cloud Services
1 6 (42.86%) Google Analytics
2 4 (28.57%) Amazon AWS
Database & Business Intelligence
1 6 (42.86%) MySQL
1 6 (42.86%) RDBMS
1 6 (42.86%) Relational Database
2 2 (14.29%) Amazon RDS
2 2 (14.29%) Amazon Redshift
2 2 (14.29%) QlikView
Development Applications
1 6 (42.86%) Dreamweaver
Job Titles
1 9 (64.29%) Developer
2 6 (42.86%) Digital Developer
3 3 (21.43%) Lead Developer
4 2 (14.29%) IT Director
4 2 (14.29%) Technical Director
5 1 (7.14%) Digital Transformation
5 1 (7.14%) Head of Digital
5 1 (7.14%) Head of Digital Transformation
5 1 (7.14%) Operations Director
5 1 (7.14%) Technical Operations Director
Libraries, Frameworks & Software Standards
1 6 (42.86%) CSS
1 6 (42.86%) CSS3
1 6 (42.86%) Flash
1 6 (42.86%) HTML
1 6 (42.86%) HTML5
1 6 (42.86%) jQuery
2 1 (7.14%) Django
2 1 (7.14%) Web Services
Miscellaneous
1 4 (28.57%) Computer Science
2 1 (7.14%) User Experience
Processes & Methodologies
1 6 (42.86%) Analytics
1 6 (42.86%) Content Management
1 6 (42.86%) SEO
2 2 (14.29%) Agile Software Development
2 2 (14.29%) BDD
2 2 (14.29%) Change Management
2 2 (14.29%) DevOps
2 2 (14.29%) Enterprise Architecture
2 2 (14.29%) OO
2 2 (14.29%) OOP
2 2 (14.29%) Operations Management
2 2 (14.29%) Performance Management
2 2 (14.29%) SDLC
2 2 (14.29%) TDD
2 2 (14.29%) Web Development
3 1 (7.14%) Mentoring
Programming Languages
1 6 (42.86%) JavaScript
1 6 (42.86%) PHP
1 6 (42.86%) SQL
2 1 (7.14%) Python
Vendors
1 8 (57.14%) Adobe
2 6 (42.86%) Google
3 2 (14.29%) Apteco
3 2 (14.29%) Salesforce.com
3 2 (14.29%) Tableau