B2C Job Trends in the Thames Valley

B2C (Business-to-Consumer)
South East > Thames Valley

The table below provides summary statistics and salary benchmarking for jobs advertised in the Thames Valley requiring B2C skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 153 175 194
Rank change year-on-year +22 +19 +25
Permanent jobs citing B2C 13 4 2
As % of all permanent jobs in the Thames Valley 0.32% 0.12% 0.050%
As % of the Processes & Methodologies category 0.40% 0.13% 0.056%
Number of salaries quoted 13 4 2
10th Percentile - £43,250 -
25th Percentile £42,500 £55,625 £66,250
Median annual salary (50th Percentile) £45,000 £65,000 £67,500
Median % change year-on-year -30.77% -3.70% +6.72%
75th Percentile £47,500 £73,125 £68,750
90th Percentile £48,500 £83,250 -
South East median annual salary £47,500 £63,750 £70,000
% change year-on-year -25.49% -8.93% -

All Process & Methodology Skills
Thames Valley

B2C falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Thames Valley.

Permanent vacancies with a requirement for process or methodology skills 3,244 3,105 3,553
As % of all permanent jobs advertised in the Thames Valley 80.48% 91.76% 89.27%
Number of salaries quoted 1,761 1,382 2,457
10th Percentile £30,000 £35,000 £31,250
25th Percentile £35,500 £45,000 £39,085
Median annual salary (50th Percentile) £50,000 £60,000 £55,000
Median % change year-on-year -16.67% +9.09% -
75th Percentile £68,750 £76,000 £68,750
90th Percentile £80,000 £90,000 £83,750
South East median annual salary £50,000 £58,000 £52,500
% change year-on-year -13.79% +10.48% -4.55%

B2C
Job Vacancy Trend in the Thames Valley

Historical trend showing the proportion of permanent IT job postings citing B2C relative to all permanent IT jobs advertised in the Thames Valley.

B2C job vacancy trend in the Thames Valley

B2C
Salary Trend in the Thames Valley

Salary distribution trend for jobs in the Thames Valley citing B2C.

Salary distribution trend for jobs in the Thames Valley citing B2C

B2C
Salary Histogram in the Thames Valley

Salary distribution for jobs citing B2C in the Thames Valley over the 6 months to 13 January 2026.

Salary histogram for B2C in the Thames Valley

B2C
Job Locations in the Thames Valley

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the Thames Valley region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Buckinghamshire +14 11 £45,000 -30.77% 4
Berkshire -6 2 £47,750 -26.54% 8
B2C
South East

B2C
Co-Occurring Skills & Capabilities in the Thames Valley by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 1 (7.69%) Shopify
Cloud Services
1 1 (7.69%) AWS
1 1 (7.69%) Azure
1 1 (7.69%) GCP
1 1 (7.69%) Google Analytics
1 1 (7.69%) Power Platform
1 1 (7.69%) SaaS
Database & Business Intelligence
1 1 (7.69%) MySQL
1 1 (7.69%) PostgreSQL
1 1 (7.69%) Power BI
1 1 (7.69%) Relational Database
Development Applications
1 1 (7.69%) Git
General
1 11 (84.62%) Marketing
1 11 (84.62%) Social Skills
2 10 (76.92%) Electronics
2 10 (76.92%) Finance
2 10 (76.92%) Games
2 10 (76.92%) Retail
Job Titles
1 10 (76.92%) Marketing Manager
2 7 (53.85%) Channel Marketing Manager
3 1 (7.69%) Developer
3 1 (7.69%) Full-Stack Developer
3 1 (7.69%) Marketing Executive
3 1 (7.69%) Web Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (7.69%) CSS
1 1 (7.69%) Express.js
1 1 (7.69%) Next.js
1 1 (7.69%) Node.js
1 1 (7.69%) React
1 1 (7.69%) RESTful
1 1 (7.69%) Sequelize
1 1 (7.69%) Tailwind CSS
Processes & Methodologies
1 12 (92.31%) B2B
2 10 (76.92%) Budget Control
2 10 (76.92%) Business Strategy
2 10 (76.92%) Demand Generation
2 10 (76.92%) Digital Marketing
2 10 (76.92%) Pay per click
2 10 (76.92%) Planning and Forecasting
3 9 (69.23%) E-Commerce
4 7 (53.85%) Creative Marketing
5 1 (7.69%) Agile
5 1 (7.69%) Business Intelligence
5 1 (7.69%) CI/CD
5 1 (7.69%) Containerisation
5 1 (7.69%) Continuous Improvement
5 1 (7.69%) Customer Engagement
5 1 (7.69%) Customer Service
5 1 (7.69%) Decision-Making
5 1 (7.69%) Full-Stack Development
5 1 (7.69%) Risk Management
5 1 (7.69%) Software Engineering
Programming Languages
1 1 (7.69%) JavaScript
1 1 (7.69%) SQL
1 1 (7.69%) TypeScript
Quality Assurance & Compliance
1 1 (7.69%) Accessibility
1 1 (7.69%) QA
System Software
1 1 (7.69%) Docker
Vendors
1 4 (30.77%) Google