Period
to 27 July 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Wales. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 27 July 2021 with a comparison to the same period over the previous 2 years.

Social Media
UK > Wales
6 months to
27 Jul 2021
Same period 2020 Same period 2019
Rank 96 89 118
Rank change year-on-year -7 +29 +7
Permanent jobs citing Social Media 16 4 7
As % of all permanent jobs advertised in Wales 1.14% 0.35% 0.39%
As % of the Miscellaneous category 3.70% 1.21% 1.37%
Number of salaries quoted 11 3 4
10th Percentile £25,000 £20,900 £19,050
25th Percentile £30,625 £23,750 £22,875
Median annual salary (50th Percentile) £32,500 £30,000 £28,250
Median % change year-on-year +8.33% +6.19% -29.38%
75th Percentile £45,000 £31,500 £36,500
90th Percentile £47,500 " £42,350
UK median annual salary £52,500 £55,000 £42,500
% change year-on-year -4.55% +29.41% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Wales with a requirement for generic IT skills.

All Generic IT Skills
Wales
Permanent vacancies with a requirement for generic IT skills 433 330 510
As % of all permanent IT jobs advertised in Wales 30.73% 28.80% 28.52%
Number of salaries quoted 261 266 413
10th Percentile £25,750 £27,500 £24,250
25th Percentile £31,250 £32,600 £31,250
Median annual salary (50th Percentile) £40,000 £40,000 £40,000
75th Percentile £51,250 £50,000 £52,500
90th Percentile £61,250 £58,750 £58,750
UK median annual salary £57,500 £55,000 £53,000
% change year-on-year +4.55% +3.77% +0.95%

Social Media
Job Vacancy Trend in Wales

Job postings citing Social Media as a proportion of all IT jobs advertised in Wales.

Job vacancy trend for Social Media in Wales

Social Media
Salary Trend in Wales

3-month moving average salary quoted in jobs citing Social Media in Wales.

Salary trend for Social Media in Wales

Social Media
Salary Histogram in Wales

Salary distribution for jobs citing Social Media in Wales over the 6 months to 27 July 2021.

Salary histogram for Social Media in Wales

Social Media
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Wales region over the 6 months to 27 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Wales - 11 £32,500 - 2
Mid Wales -6 4 - - 1
Social Media
UK

For the 6 months to 27 July 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Wales region with a requirement for Social Media.

1 10 (62.50%) Finance
2 9 (56.25%) Marketing
3 7 (43.75%) CRM
4 6 (37.50%) Lead Generation
4 6 (37.50%) Organisational Skills
4 6 (37.50%) Public Speaking
5 5 (31.25%) Content Strategy
5 5 (31.25%) GDPR
5 5 (31.25%) Public Sector
5 5 (31.25%) Innovative Thinking
5 5 (31.25%) Podcast
5 5 (31.25%) Commercial Awareness
5 5 (31.25%) Service Management
5 5 (31.25%) Business Development
5 5 (31.25%) Time Management
6 4 (25.00%) Retail
6 4 (25.00%) Wi-Fi
6 4 (25.00%) SEO
6 4 (25.00%) Broadband
6 4 (25.00%) Blog
6 4 (25.00%) Driving Licence
7 3 (18.75%) Google
7 3 (18.75%) Digital Marketing
8 2 (12.50%) Social Skills
8 2 (12.50%) Pay per click
8 2 (12.50%) Web Analytics
8 2 (12.50%) Analytics
8 2 (12.50%) Google Tag Manager
8 2 (12.50%) Marketing Automation
8 2 (12.50%) DevOps

Social Media
Co-occurring IT Skills in Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.25%) SharePoint
Cloud Services
1 2 (12.50%) Google Tag Manager
2 1 (6.25%) Azure
2 1 (6.25%) Google Workspace
2 1 (6.25%) Microsoft 365
2 1 (6.25%) Power Automate
2 1 (6.25%) SaaS
2 1 (6.25%) Slack
Communications & Networking
1 4 (25.00%) Broadband
1 4 (25.00%) Wi-Fi
Database & Business Intelligence
1 1 (6.25%) Metadata
General
1 10 (62.50%) Finance
2 9 (56.25%) Marketing
3 6 (37.50%) Organisational Skills
3 6 (37.50%) Public Speaking
4 5 (31.25%) Public Sector
5 4 (25.00%) Retail
6 2 (12.50%) Publishing
6 2 (12.50%) Social Skills
7 1 (6.25%) Advertising
7 1 (6.25%) Games
Job Titles
1 5 (31.25%) Consultant
1 5 (31.25%) Recruitment Consultant
2 2 (12.50%) Digital Marketing Manager
2 2 (12.50%) Marketing Manager
3 1 (6.25%) Author
3 1 (6.25%) Developer
3 1 (6.25%) SEO Specialist
3 1 (6.25%) SharePoint Developer
3 1 (6.25%) Social Media Executive
3 1 (6.25%) Technical Author
Libraries, Frameworks & Software Standards
1 1 (6.25%) React
1 1 (6.25%) REST
Miscellaneous
1 5 (31.25%) Podcast
2 4 (25.00%) Blog
2 4 (25.00%) Driving Licence
3 1 (6.25%) Algorithms
3 1 (6.25%) User Experience
Processes & Methodologies
1 7 (43.75%) CRM
2 6 (37.50%) Lead Generation
3 5 (31.25%) Business Development
3 5 (31.25%) Commercial Awareness
3 5 (31.25%) Content Strategy
3 5 (31.25%) Innovative Thinking
3 5 (31.25%) Service Management
3 5 (31.25%) Time Management
4 4 (25.00%) SEO
5 3 (18.75%) Digital Marketing
6 2 (12.50%) Analytics
6 2 (12.50%) DevOps
6 2 (12.50%) Marketing Automation
6 2 (12.50%) Pay per click
6 2 (12.50%) Web Analytics
7 1 (6.25%) Coaching
7 1 (6.25%) Collaborative Working
7 1 (6.25%) Decision-Making
7 1 (6.25%) Mentoring
7 1 (6.25%) Workshop Facilitation
Programming Languages
1 1 (6.25%) PowerShell
1 1 (6.25%) TypeScript
Qualifications
1 1 (6.25%) Degree
Quality Assurance & Compliance
1 5 (31.25%) GDPR
Vendors
1 3 (18.75%) Google
2 1 (6.25%) Microsoft
2 1 (6.25%) Screaming Frog