Period
to 26 May 2018

The following table provides summary statistics for permanent job vacancies advertised in Wales with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 26 May 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK > Wales
6 months to
26 May 2018
Same period 2017 Same period 2016
Rank 114 93 137
Rank change year-on-year -21 +44 +1
Permanent jobs citing SEO 21 42 11
As % of all permanent IT jobs advertised in Wales 1.15% 2.05% 0.41%
As % of the Processes & Methodologies category 1.23% 2.28% 0.49%
Number of salaries quoted 22 37 11
Wales median annual salary £43,750 £40,210 £39,000
Median salary % change year-on-year +8.81% +3.10% +56.00%
10th Percentile £20,550 £31,250 £26,250
90th Percentile £54,844 £54,844 £60,000
UK median annual salary £37,500 £37,500 £35,000
% change year-on-year - +7.14% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Wales with a requirement for process or methodology skills.

All Process and Methodology Skills
Wales
Permanent vacancies with a requirement for process or methodology skills 1,708 1,843 2,231
As % of all permanent IT jobs advertised in Wales 93.13% 89.99% 83.78%
Number of salaries quoted 1,394 1,520 1,907
Wales median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% +1.35%
10th Percentile £25,000 £23,750 £22,500
90th Percentile £57,500 £56,250 £55,000
UK median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +3.26%

SEO
Job Vacancy Trend in Wales

Job postings citing SEO as a percentage of all IT jobs advertised in Wales.

Job vacancy trend for SEO in Wales

SEO
Salary Trend in Wales

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Wales.

Salary trend for SEO in Wales

SEO
Salary Histogram in Wales

The salary distribution of IT jobs citing SEO in Wales over the 6 months to 26 May 2018.

Salary histogram for SEO in Wales

SEO
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Wales region over the 6 months to 26 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Wales -10 12 £49,039 -
South Wales +9 6 £42,500 +13.33% 1
Mid Wales - 2 £21,500 -
North Wales - 1 £20,500 - 1
SEO
UK

For the 6 months to 26 May 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Wales region with a requirement for SEO.

1 12 (57.14%) Business Transformation
2 10 (47.62%) Service Delivery
2 10 (47.62%) Agile Software Development
2 10 (47.62%) Amazon AWS
3 8 (38.10%) Software Engineering
3 8 (38.10%) Java
3 8 (38.10%) OOP
3 8 (38.10%) OO
3 8 (38.10%) Unix
3 8 (38.10%) Mentoring
3 8 (38.10%) Software Delivery
3 8 (38.10%) Customer Requirements
4 7 (33.33%) Marketing
5 6 (28.57%) Social Media
6 4 (19.05%) Continuous Improvement
6 4 (19.05%) WordPress
6 4 (19.05%) HTML
6 4 (19.05%) CSS
6 4 (19.05%) CMS
7 3 (14.29%) Publishing
7 3 (14.29%) JavaScript
7 3 (14.29%) B2B
7 3 (14.29%) Time Management
7 3 (14.29%) HTML5
7 3 (14.29%) Content Management
7 3 (14.29%) Blog
7 3 (14.29%) Content Writing
7 3 (14.29%) CSS3
7 3 (14.29%) Cross-Browser Compatibility
7 3 (14.29%) User Experience

SEO
Co-occurring IT Skills in Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (19.05%) CMS
1 4 (19.05%) WordPress
Applications
1 2 (9.52%) Adobe Illustrator
1 2 (9.52%) Photoshop
2 1 (4.76%) Adobe Creative Suite
2 1 (4.76%) InDesign
2 1 (4.76%) Microsoft Excel
2 1 (4.76%) Microsoft PowerPoint
Cloud Services
1 10 (47.62%) Amazon AWS
2 2 (9.52%) Microsoft Azure
Database & Business Intelligence
1 1 (4.76%) MySQL
Development Applications
1 2 (9.52%) Jenkins
1 2 (9.52%) JIRA
2 1 (4.76%) Dreamweaver
2 1 (4.76%) Git (software)
2 1 (4.76%) Subversion
General
1 7 (33.33%) Marketing
2 3 (14.29%) Publishing
3 2 (9.52%) Interactive Media
Job Titles
1 8 (38.10%) Lead Software Engineer
1 8 (38.10%) Senior Software Engineer
1 8 (38.10%) Software Engineer
2 3 (14.29%) Developer
2 3 (14.29%) Technical Writer
3 2 (9.52%) Applications Engineer
3 2 (9.52%) Applications Support
3 2 (9.52%) Applications Support Engineer
3 2 (9.52%) Cloud Engineer
3 2 (9.52%) Cloud Infrastructure Engineer
3 2 (9.52%) Digital Executive
3 2 (9.52%) Digital Marketing Executive
3 2 (9.52%) Infrastructure Engineer
3 2 (9.52%) Marketing Executive
3 2 (9.52%) Senior Cloud Engineer
3 2 (9.52%) Senior Infrastructure Engineer
3 2 (9.52%) Support Engineer
3 2 (9.52%) UI Developer
4 1 (4.76%) Digital Copywriter
4 1 (4.76%) Marketing Copywriter
Libraries, Frameworks & Software Standards
1 4 (19.05%) CSS
1 4 (19.05%) HTML
2 3 (14.29%) CSS3
2 3 (14.29%) HTML5
3 2 (9.52%) AngularJS
3 2 (9.52%) Apache Cordova
3 2 (9.52%) React
3 2 (9.52%) SAPUI5
4 1 (4.76%) Ajax
4 1 (4.76%) jQuery
Miscellaneous
1 6 (28.57%) Social Media
2 3 (14.29%) Blog
2 3 (14.29%) User Experience
3 2 (9.52%) Analytical Skills
4 1 (4.76%) W3C
Operating Systems
1 8 (38.10%) Unix
2 2 (9.52%) Linux
Processes & Methodologies
1 12 (57.14%) Business Transformation
2 10 (47.62%) Agile Software Development
2 10 (47.62%) Service Delivery
3 8 (38.10%) Customer Requirements
3 8 (38.10%) Mentoring
3 8 (38.10%) OO
3 8 (38.10%) OOP
3 8 (38.10%) Software Delivery
3 8 (38.10%) Software Engineering
4 4 (19.05%) Continuous Improvement
5 3 (14.29%) B2B
5 3 (14.29%) Content Management
5 3 (14.29%) Content Writing
5 3 (14.29%) Cross-Browser Compatibility
5 3 (14.29%) Time Management
6 2 (9.52%) Digital Marketing
6 2 (9.52%) Problem Management
6 2 (9.52%) Release Management
6 2 (9.52%) Scrum
6 2 (9.52%) Web Development
Programming Languages
1 8 (38.10%) Java
2 3 (14.29%) JavaScript
3 1 (4.76%) PHP
Qualifications
1 2 (9.52%) Degree
Quality Assurance & Compliance
1 2 (9.52%) QA
2 1 (4.76%) WAI
Systems Management
1 2 (9.52%) Ansible
1 2 (9.52%) Puppet
Vendors
1 2 (9.52%) Facebook
1 2 (9.52%) SAP
1 2 (9.52%) Twitter
2 1 (4.76%) Adobe