Period
to 17 August 2018

The following table provides summary statistics for permanent job vacancies advertised in Wales with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 17 August 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK > Wales
6 months to
17 Aug 2018
Same period 2017 Same period 2016
Rank 118 58 127
Rank change year-on-year -60 +69 +14
Permanent jobs citing SEO 17 93 30
As % of all permanent IT jobs advertised in Wales 0.88% 4.42% 1.13%
As % of the Processes & Methodologies category 0.96% 4.79% 1.28%
Number of salaries quoted 16 88 29
Wales median annual salary £49,039 £49,039 £30,000
Median salary % change year-on-year - +63.46% +20.00%
10th Percentile £30,875 £29,405 £23,050
90th Percentile £54,844 £54,844 £42,500
UK median annual salary £40,000 £37,500 £35,000
% change year-on-year +6.67% +7.14% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Wales with a requirement for process or methodology skills.

All Process and Methodology Skills
Wales
Permanent vacancies with a requirement for process or methodology skills 1,765 1,940 2,344
As % of all permanent IT jobs advertised in Wales 91.45% 92.21% 87.99%
Number of salaries quoted 1,424 1,679 1,977
Wales median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% +1.35%
10th Percentile £25,000 £24,500 £22,500
90th Percentile £60,000 £57,500 £53,750
UK median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% -

SEO
Job Vacancy Trend in Wales

Job postings citing SEO as a percentage of all IT jobs advertised in Wales.

Job vacancy trend for SEO in Wales

SEO
Salary Trend in Wales

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Wales.

Salary trend for SEO in Wales

SEO
Salary Histogram in Wales

The salary distribution of IT jobs citing SEO in Wales over the 6 months to 17 August 2018.

Salary histogram for SEO in Wales

SEO
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Wales region over the 6 months to 17 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Wales -31 9 £49,039 -
South Wales -7 8 £42,500 +25.93% 1
SEO
UK

For the 6 months to 17 August 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Wales region with a requirement for SEO.

1 10 (58.82%) Agile Software Development
2 9 (52.94%) Software Engineering
2 9 (52.94%) Java
2 9 (52.94%) Unix
2 9 (52.94%) OOP
2 9 (52.94%) OO
2 9 (52.94%) Service Delivery
2 9 (52.94%) Amazon AWS
2 9 (52.94%) Business Transformation
2 9 (52.94%) Mentoring
2 9 (52.94%) Software Delivery
2 9 (52.94%) Customer Requirements
3 8 (47.06%) Marketing
4 7 (41.18%) CMS
5 6 (35.29%) Content Management
6 5 (29.41%) WordPress
7 4 (23.53%) Time Management
7 4 (23.53%) Social Media
7 4 (23.53%) Content Writing
7 4 (23.53%) Blog
7 4 (23.53%) Publishing
7 4 (23.53%) B2B
8 2 (11.76%) HTML
8 2 (11.76%) CSS
9 1 (5.88%) Cross-Browser Compatibility
9 1 (5.88%) Acceptance Criteria
9 1 (5.88%) Self-Motivation
9 1 (5.88%) Problem-Solving
9 1 (5.88%) CSS3
9 1 (5.88%) Responsive Web Design

SEO
Co-occurring IT Skills in Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (41.18%) CMS
2 5 (29.41%) WordPress
3 1 (5.88%) Sitecore CMS
Applications
1 1 (5.88%) Adobe Illustrator
1 1 (5.88%) Photoshop
Cloud Services
1 9 (52.94%) Amazon AWS
Communications & Networking
1 1 (5.88%) Internet
Database & Business Intelligence
1 1 (5.88%) MySQL
Development Applications
1 1 (5.88%) Git (software)
1 1 (5.88%) Subversion
General
1 8 (47.06%) Marketing
2 4 (23.53%) Publishing
Job Titles
1 9 (52.94%) Lead Software Engineer
1 9 (52.94%) Senior Software Engineer
1 9 (52.94%) Software Engineer
2 4 (23.53%) Technical Writer
3 2 (11.76%) Production Executive
4 1 (5.88%) Developer
4 1 (5.88%) Front End Developer (Client-Side Developer)
4 1 (5.88%) Product Manager
4 1 (5.88%) Senior Manager
4 1 (5.88%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 2 (11.76%) CSS
1 2 (11.76%) HTML
2 1 (5.88%) Ajax
2 1 (5.88%) CSS3
2 1 (5.88%) HTML5
2 1 (5.88%) jQuery
Miscellaneous
1 4 (23.53%) Blog
1 4 (23.53%) Social Media
2 1 (5.88%) Analytical Skills
2 1 (5.88%) Self-Motivation
2 1 (5.88%) W3C
Operating Systems
1 9 (52.94%) Unix
Processes & Methodologies
1 10 (58.82%) Agile Software Development
2 9 (52.94%) Business Transformation
2 9 (52.94%) Customer Requirements
2 9 (52.94%) Mentoring
2 9 (52.94%) OO
2 9 (52.94%) OOP
2 9 (52.94%) Service Delivery
2 9 (52.94%) Software Delivery
2 9 (52.94%) Software Engineering
3 6 (35.29%) Content Management
4 4 (23.53%) B2B
4 4 (23.53%) Content Writing
4 4 (23.53%) Time Management
5 1 (5.88%) Compatibility Testing
5 1 (5.88%) Digital Marketing
5 1 (5.88%) Internet Marketing
5 1 (5.88%) Product Management
5 1 (5.88%) Responsive Web Design
5 1 (5.88%) User Stories
5 1 (5.88%) Web Usability
Programming Languages
1 9 (52.94%) Java
2 1 (5.88%) JavaScript
2 1 (5.88%) PHP
Quality Assurance & Compliance
1 1 (5.88%) QA
1 1 (5.88%) WAI
Vendors
1 1 (5.88%) Sitecore