Period
to 19 February 2018

The following table provides summary statistics for permanent job vacancies advertised in Wales with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 February 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK > Wales
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 103 117 137
Rank change year-on-year +14 +20 +14
Permanent jobs citing SEO 36 30 16
As % of all permanent IT jobs advertised in Wales 1.89% 1.29% 0.59%
As % of the Processes & Methodologies category 2.07% 1.45% 0.72%
Number of salaries quoted 38 19 10
Wales median annual salary £42,500 £37,500 £42,500
Median salary % change year-on-year +13.33% -11.76% +70.00%
10th Percentile £21,000 £23,700 £24,750
90th Percentile £54,844 £44,000 £60,000
UK median annual salary £36,750 £37,500 £37,500
% change year-on-year -2.00% - +7.14%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Wales with a requirement for process or methodology skills.

All Process and Methodology Skills
Wales
Permanent vacancies with a requirement for process or methodology skills 1,741 2,062 2,233
As % of all permanent IT jobs advertised in Wales 91.39% 88.88% 82.92%
Number of salaries quoted 1,428 1,735 1,926
Wales median annual salary £40,000 £37,500 £37,000
Median salary % change year-on-year +6.67% +1.35% +2.78%
10th Percentile £25,000 £23,000 £22,500
90th Percentile £57,500 £56,250 £54,000
UK median annual salary £50,000 £48,500 £47,500
% change year-on-year +3.09% +2.11% +5.56%

SEO
Job Vacancy Trend in Wales

Job postings citing SEO as a percentage of all IT jobs advertised in Wales.

Job vacancy trend for SEO in Wales

SEO
Salary Trend in Wales

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Wales.

Salary trend for SEO in Wales

SEO
Salary Histogram in Wales

The salary distribution of IT jobs citing SEO in Wales over the 6 months to 19 February 2018.

Salary histogram for SEO in Wales

SEO
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Wales region over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Wales +21 26 £49,039 +30.77% 1
South Wales +12 7 £34,000 -9.60% 5
Mid Wales - 2 £21,500 -
North Wales - 1 £20,500 - 4
SEO
UK

For the 6 months to 19 February 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Wales region with a requirement for SEO.

1 26 (72.22%) Business Transformation
2 18 (50.00%) Service Delivery
2 18 (50.00%) Amazon AWS
3 12 (33.33%) Agile Software Development
3 12 (33.33%) Continuous Improvement
4 10 (27.78%) Linux
4 10 (27.78%) Unix
5 9 (25.00%) OOP
5 9 (25.00%) OO
5 9 (25.00%) Java
5 9 (25.00%) Software Engineering
5 9 (25.00%) Problem Management
5 9 (25.00%) Puppet
5 9 (25.00%) Microsoft Azure
5 9 (25.00%) Jenkins
5 9 (25.00%) Ansible
5 9 (25.00%) Mentoring
5 9 (25.00%) Software Delivery
5 9 (25.00%) Server Virtualisation
5 9 (25.00%) Customer Requirements
6 8 (22.22%) Analytical Skills
6 8 (22.22%) QA
7 7 (19.44%) CSS
7 7 (19.44%) HTML
8 6 (16.67%) JavaScript
8 6 (16.67%) Marketing
8 6 (16.67%) Web Development
9 4 (11.11%) Release Management
9 4 (11.11%) User Experience
9 4 (11.11%) HTML5

SEO
Co-occurring IT Skills in Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (8.33%) WordPress
2 1 (2.78%) CMS
2 1 (2.78%) WebLogic
Applications
1 3 (8.33%) Adobe Illustrator
1 3 (8.33%) Photoshop
2 1 (2.78%) Adobe Creative Suite
2 1 (2.78%) InDesign
2 1 (2.78%) Microsoft Excel
2 1 (2.78%) Microsoft PowerPoint
Cloud Services
1 18 (50.00%) Amazon AWS
2 9 (25.00%) Microsoft Azure
3 1 (2.78%) IaaS
3 1 (2.78%) PaaS
3 1 (2.78%) SaaS
Communications & Networking
1 1 (2.78%) DNS
1 1 (2.78%) Firewall
1 1 (2.78%) SAN
1 1 (2.78%) TCP/IP
Database & Business Intelligence
1 3 (8.33%) MySQL
2 1 (2.78%) Couchbase
2 1 (2.78%) Ingres
2 1 (2.78%) MongoDB
2 1 (2.78%) NoSQL
2 1 (2.78%) Oracle Exadata
2 1 (2.78%) PostgreSQL
2 1 (2.78%) Relational Database
2 1 (2.78%) SQL Server
Development Applications
1 9 (25.00%) Jenkins
2 3 (8.33%) Git (software)
2 3 (8.33%) JIRA
3 1 (2.78%) Dreamweaver
General
1 6 (16.67%) Marketing
2 3 (8.33%) Advertising
2 3 (8.33%) Interactive Media
Job Titles
1 9 (25.00%) Cloud Engineer
1 9 (25.00%) Cloud Infrastructure Engineer
1 9 (25.00%) Infrastructure Engineer
1 9 (25.00%) Lead Software Engineer
1 9 (25.00%) Senior Cloud Engineer
1 9 (25.00%) Senior Infrastructure Engineer
1 9 (25.00%) Senior Software Engineer
1 9 (25.00%) Software Engineer
2 8 (22.22%) Applications Engineer
2 8 (22.22%) Applications Support
2 8 (22.22%) Applications Support Engineer
2 8 (22.22%) Support Engineer
3 6 (16.67%) Developer
4 3 (8.33%) UI Developer
5 2 (5.56%) Digital Executive
5 2 (5.56%) Digital Marketing Executive
5 2 (5.56%) Marketing Executive
5 2 (5.56%) Web Developer
6 1 (2.78%) Digital Copywriter
6 1 (2.78%) Marketing Copywriter
Libraries, Frameworks & Software Standards
1 7 (19.44%) CSS
1 7 (19.44%) HTML
2 4 (11.11%) CSS3
2 4 (11.11%) HTML5
3 3 (8.33%) Ajax
3 3 (8.33%) AngularJS
3 3 (8.33%) Apache Cordova
3 3 (8.33%) jQuery
3 3 (8.33%) React
3 3 (8.33%) SAPUI5
Miscellaneous
1 8 (22.22%) Analytical Skills
2 4 (11.11%) User Experience
3 3 (8.33%) Social Media
3 3 (8.33%) W3C
Operating Systems
1 10 (27.78%) Linux
1 10 (27.78%) Unix
2 1 (2.78%) Windows
Processes & Methodologies
1 26 (72.22%) Business Transformation
2 18 (50.00%) Service Delivery
3 12 (33.33%) Agile Software Development
3 12 (33.33%) Continuous Improvement
4 9 (25.00%) Customer Requirements
4 9 (25.00%) Mentoring
4 9 (25.00%) OO
4 9 (25.00%) OOP
4 9 (25.00%) Problem Management
4 9 (25.00%) Server Virtualisation
4 9 (25.00%) Software Delivery
4 9 (25.00%) Software Engineering
5 6 (16.67%) Web Development
6 4 (11.11%) Release Management
7 3 (8.33%) Collaborative Working
7 3 (8.33%) Cross-Browser Compatibility
7 3 (8.33%) E-Commerce
7 3 (8.33%) Scrum
7 3 (8.33%) Web Usability
8 2 (5.56%) Social Media Management
Programming Languages
1 9 (25.00%) Java
2 6 (16.67%) JavaScript
3 3 (8.33%) PHP
Qualifications
1 2 (5.56%) Degree
Quality Assurance & Compliance
1 8 (22.22%) QA
System Software
1 1 (2.78%) Active Directory
Systems Management
1 9 (25.00%) Ansible
1 9 (25.00%) Puppet
2 1 (2.78%) Oracle Enterprise Manager
Vendors
1 3 (8.33%) SAP
2 2 (5.56%) Facebook
2 2 (5.56%) Twitter
3 1 (2.78%) Actian
3 1 (2.78%) Adobe
3 1 (2.78%) Cloudera
3 1 (2.78%) Microsoft
3 1 (2.78%) Oracle
3 1 (2.78%) Splunk
3 1 (2.78%) Talend