Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Wales with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK > Wales
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 59 110 134
Rank change year-on-year +51 +24 +10
Permanent jobs citing SEO 88 48 16
As % of all permanent IT jobs advertised in Wales 4.24% 1.83% 0.59%
As % of the Processes & Methodologies category 4.72% 2.05% 0.69%
Number of salaries quoted 86 38 10
Wales median annual salary £49,039 £30,000 £31,000
Median salary % change year-on-year +63.46% -3.23% -17.33%
10th Percentile £29,405 £23,200 £22,150
90th Percentile £54,844 £42,500 £39,625
UK median annual salary £35,182 £35,500 £35,000
% change year-on-year -0.90% +1.43% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Wales with a requirement for process or methodology skills.

All Process and Methodology Skills
Wales
Permanent vacancies with a requirement for process or methodology skills 1865 2336 2329
As % of all permanent IT jobs advertised in Wales 89.92% 88.99% 85.37%
Number of salaries quoted 1604 1999 1958
Wales median annual salary £40,000 £37,500 £36,500
Median salary % change year-on-year +6.67% +2.74% +4.29%
10th Percentile £23,500 £22,500 £22,500
90th Percentile £56,250 £55,250 £55,000
UK median annual salary £50,000 £49,500 £47,500
% change year-on-year +1.01% +4.21% +5.56%

SEO
Job Vacancy Trend in Wales

Job postings citing SEO as a percentage of all IT jobs advertised in Wales.

Job vacancy trend for SEO in Wales

SEO
Salary Trend in Wales

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Wales.

Salary trend for SEO in Wales

SEO
Salary Histogram in Wales

The salary distribution of IT jobs citing SEO in Wales over the 6 months to 21 November 2017.

Salary histogram for SEO in Wales

SEO
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Wales region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Wales +12 76 £49,039 +45.30%
South Wales +23 12 £26,000 +8.33% 1
SEO
UK

For the 6 months to 21 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Wales region with a requirement for SEO.

1 60 (68.18%) Business Transformation
2 49 (55.68%) Service Delivery
3 48 (54.55%) Amazon AWS
4 38 (43.18%) Software Engineering
5 28 (31.82%) Agile Software Development
5 28 (31.82%) Mentoring
6 24 (27.27%) Linux
6 24 (27.27%) Unix
7 23 (26.14%) OOP
7 23 (26.14%) OO
7 23 (26.14%) Java
7 23 (26.14%) Ansible
7 23 (26.14%) Software Delivery
7 23 (26.14%) Jenkins
7 23 (26.14%) Microsoft Azure
7 23 (26.14%) Puppet
7 23 (26.14%) Server Virtualisation
7 23 (26.14%) Customer Requirements
8 21 (23.86%) Continuous Improvement
9 15 (17.05%) QA
9 15 (17.05%) Problem Management
9 15 (17.05%) Analytical Skills
10 12 (13.64%) Configuration Management
11 9 (10.23%) E-Commerce
12 7 (7.95%) Marketing
13 6 (6.82%) Web Development
13 6 (6.82%) HTML
13 6 (6.82%) CSS
14 5 (5.68%) JavaScript
14 5 (5.68%) PHP

SEO
Co-occurring IT Skills in Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (5.68%) WordPress
2 1 (1.14%) CMS
2 1 (1.14%) concrete5
2 1 (1.14%) Drupal
2 1 (1.14%) WebLogic
Applications
1 3 (3.41%) Adobe Illustrator
1 3 (3.41%) Photoshop
2 2 (2.27%) Microsoft Excel
Cloud Services
1 48 (54.55%) Amazon AWS
2 23 (26.14%) Microsoft Azure
3 3 (3.41%) Google Analytics
4 2 (2.27%) AdWords
5 1 (1.14%) IaaS
5 1 (1.14%) PaaS
5 1 (1.14%) SaaS
Communications & Networking
1 1 (1.14%) DNS
1 1 (1.14%) Firewall
1 1 (1.14%) SAN
1 1 (1.14%) TCP/IP
Database & Business Intelligence
1 4 (4.55%) GIS
2 3 (3.41%) MySQL
3 2 (2.27%) MongoDB
3 2 (2.27%) SQL Server
4 1 (1.14%) Couchbase
4 1 (1.14%) Ingres
4 1 (1.14%) NoSQL
4 1 (1.14%) Oracle Exadata
4 1 (1.14%) PostgreSQL
4 1 (1.14%) Relational Database
Development Applications
1 23 (26.14%) Jenkins
2 3 (3.41%) Git (software)
3 1 (1.14%) Grunt
3 1 (1.14%) gulp
3 1 (1.14%) JIRA
3 1 (1.14%) Talend Open Studio
General
1 7 (7.95%) Marketing
2 4 (4.55%) Finance
3 2 (2.27%) Advertising
4 1 (1.14%) Games
4 1 (1.14%) Interactive Media
4 1 (1.14%) Publishing
Job Titles
1 33 (37.50%) Software Engineer
2 24 (27.27%) Lead Software Engineer
3 23 (26.14%) Cloud Engineer
3 23 (26.14%) Cloud Infrastructure Engineer
3 23 (26.14%) Infrastructure Engineer
3 23 (26.14%) Senior Cloud Engineer
3 23 (26.14%) Senior Infrastructure Engineer
3 23 (26.14%) Senior Software Engineer
4 16 (18.18%) Applications Engineer
4 16 (18.18%) Applications Support
4 16 (18.18%) Applications Support Engineer
4 16 (18.18%) Support Engineer
5 12 (13.64%) Release Engineer
6 9 (10.23%) Software Release Engineer
7 6 (6.82%) Developer
8 3 (3.41%) Front End Developer (Client-Side Developer)
8 3 (3.41%) Junior
9 2 (2.27%) PPC Manager
9 2 (2.27%) Resourcer
9 2 (2.27%) SEO Manager
Libraries, Frameworks & Software Standards
1 6 (6.82%) CSS
1 6 (6.82%) HTML
2 4 (4.55%) jQuery
3 3 (3.41%) Sass
4 2 (2.27%) Ajax
4 2 (2.27%) AngularJS
4 2 (2.27%) HTML5
4 2 (2.27%) LESS
4 2 (2.27%) Twitter Bootstrap
5 1 (1.14%) Apache Cordova
5 1 (1.14%) Compass CSS Framework
5 1 (1.14%) CSS3
5 1 (1.14%) PhoneGap
5 1 (1.14%) React
5 1 (1.14%) SAPUI5
5 1 (1.14%) Twig
Miscellaneous
1 15 (17.05%) Analytical Skills
2 4 (4.55%) Social Media
2 4 (4.55%) User Experience
3 2 (2.27%) Driving Licence
3 2 (2.27%) Fintech
3 2 (2.27%) W3C
4 1 (1.14%) Graphic Design
4 1 (1.14%) Mobile App
Operating Systems
1 24 (27.27%) Linux
1 24 (27.27%) Unix
2 1 (1.14%) Windows
Processes & Methodologies
1 60 (68.18%) Business Transformation
2 49 (55.68%) Service Delivery
3 38 (43.18%) Software Engineering
4 28 (31.82%) Agile Software Development
4 28 (31.82%) Mentoring
5 23 (26.14%) Customer Requirements
5 23 (26.14%) OO
5 23 (26.14%) OOP
5 23 (26.14%) Server Virtualisation
5 23 (26.14%) Software Delivery
6 21 (23.86%) Continuous Improvement
7 15 (17.05%) Problem Management
8 12 (13.64%) Configuration Management
9 9 (10.23%) E-Commerce
10 6 (6.82%) Web Development
11 4 (4.55%) Analytics
11 4 (4.55%) Front End Development
12 3 (3.41%) Collaborative Working
12 3 (3.41%) CRM
12 3 (3.41%) Digital Marketing
Programming Languages
1 23 (26.14%) Java
2 5 (5.68%) JavaScript
2 5 (5.68%) PHP
Qualifications
1 4 (4.55%) SC Cleared
1 4 (4.55%) Security Cleared
Quality Assurance & Compliance
1 15 (17.05%) QA
System Software
1 1 (1.14%) Active Directory
Systems Management
1 23 (26.14%) Ansible
1 23 (26.14%) Puppet
2 1 (1.14%) Oracle Enterprise Manager
Vendors
1 4 (4.55%) Google
2 2 (2.27%) Oracle
3 1 (1.14%) Actian
3 1 (1.14%) Cloudera
3 1 (1.14%) Microsoft
3 1 (1.14%) SAP
3 1 (1.14%) Splunk
3 1 (1.14%) Talend