Lead Generation Job Trends in Wales

Lead Generation
UK > Wales

The table below provides summary statistics and salary benchmarking for jobs advertised in Wales requiring Lead Generation skills. It covers permanent job vacancies from the 6 months leading up to 11 July 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Jul 2026
Same period 2025 Same period 2024
Rank 100 60 95
Rank change year-on-year -40 +35 +23
Permanent jobs citing Lead Generation 11 5 14
As % of all permanent jobs in Wales 0.48% 0.73% 0.69%
As % of the Processes & Methodologies category 0.74% 0.87% 0.99%
Number of salaries quoted 11 5 14
10th Percentile £28,500 - -
25th Percentile £31,500 £62,500 £31,250
Median annual salary (50th Percentile) £35,000 £75,000 £37,500
Median % change year-on-year -53.33% +100.00% +7.14%
75th Percentile £52,500 £87,500 £43,750
90th Percentile £55,000 - £50,000
UK median annual salary £40,000 £42,500 £40,000
% change year-on-year -5.88% +6.25% -

All Process & Methodology Skills
Wales

Lead Generation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Wales.

Permanent vacancies with a requirement for process or methodology skills 1,477 574 1,419
As % of all permanent jobs advertised in Wales 64.67% 83.80% 70.39%
Number of salaries quoted 1,072 402 1,129
10th Percentile £30,000 £26,250 £26,500
25th Percentile £37,500 £35,000 £35,000
Median annual salary (50th Percentile) £50,000 £50,949 £45,000
Median % change year-on-year -1.86% +13.22% -
75th Percentile £65,188 £66,211 £60,000
90th Percentile £76,613 £77,500 £70,000
UK median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% -8.72%

Lead Generation
Job Vacancy Trend in Wales

Historical trend showing the proportion of permanent IT job postings citing Lead Generation relative to all permanent IT jobs advertised in Wales.

Lead Generation job vacancy trend in Wales

Lead Generation
Salary Trend in Wales

Salary distribution trend for jobs in Wales citing Lead Generation.

Salary distribution trend for jobs in Wales citing Lead Generation

Lead Generation
Salary Histogram in Wales

Salary distribution for jobs citing Lead Generation in Wales over the 6 months to 11 July 2026.

Salary histogram for Lead Generation in Wales

Lead Generation
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Lead Generation within the Wales region over the 6 months to 11 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South Wales -36 4 £42,500 -43.33% 3
West Wales - 4 £45,000 -
North Wales - 3 £33,000 - 1
Lead Generation
UK

Lead Generation
Co-Occurring Skills & Capabilities in Wales by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 3 (27.27%) Adobe XD
2 1 (9.09%) Trello
Cloud Services
1 3 (27.27%) Figma
1 3 (27.27%) Google Analytics
2 2 (18.18%) SaaS
Database & Business Intelligence
1 1 (9.09%) Tableau
General
1 10 (90.91%) Marketing
2 3 (27.27%) Automotive
2 3 (27.27%) Games
2 3 (27.27%) Social Skills
3 1 (9.09%) Analytical Skills
3 1 (9.09%) Retail
Job Titles
1 3 (27.27%) Web Manager
1 3 (27.27%) Website Manager
2 2 (18.18%) Sales Representative
3 1 (9.09%) Business Development Executive
3 1 (9.09%) Consultant
3 1 (9.09%) Coordinator
3 1 (9.09%) Sales Consultant
Miscellaneous
1 4 (36.36%) Self-Motivation
2 1 (9.09%) Analytical Mindset
2 1 (9.09%) Social Media
Processes & Methodologies
1 5 (45.45%) B2B
1 5 (45.45%) Business Development
2 4 (36.36%) Customer Service
2 4 (36.36%) Telesales
3 3 (27.27%) A/B Testing
3 3 (27.27%) AI
3 3 (27.27%) Analytics
3 3 (27.27%) Business Strategy
3 3 (27.27%) Conversion Rate Optimisation
3 3 (27.27%) Creative Thinking
3 3 (27.27%) CRM
3 3 (27.27%) Decision-Making
3 3 (27.27%) Marketing Automation
3 3 (27.27%) SEO
3 3 (27.27%) User Experience
3 3 (27.27%) Wireframes
4 2 (18.18%) Marketing Strategy
5 1 (9.09%) B2B Sales
5 1 (9.09%) Customer Engagement
5 1 (9.09%) Direct Marketing
Vendors
1 5 (45.45%) HubSpot
2 3 (27.27%) Adobe
2 3 (27.27%) Google
2 3 (27.27%) Hotjar
3 2 (18.18%) Salesforce
4 1 (9.09%) Marketo
4 1 (9.09%) Pardot