Period
to 2 August 2021

The following table provides summary statistics for permanent job vacancies advertised in Wales with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 2 August 2021 with a comparison to the same period in the previous 2 years.

Customer Relationship Management (CRM)
UK > Wales
6 months to
2 Aug 2021
Same period 2020 Same period 2019
Rank 90 79 74
Rank change year-on-year -11 -5 -2
Permanent jobs citing CRM 26 16 52
As % of all permanent jobs advertised in Wales 1.86% 1.46% 2.90%
As % of the Processes & Methodologies category 2.05% 1.64% 3.16%
Number of salaries quoted 22 15 46
10th Percentile £31,250 £28,900 £27,250
25th Percentile £34,839 £47,500 £32,500
Median annual salary (50th Percentile) £40,577 £56,000 £37,500
Median % change year-on-year -27.54% +49.33% -
75th Percentile £52,813 £58,750 £50,000
90th Percentile £61,250 £59,140 £56,250
UK median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Wales with a requirement for process or methodology skills.

All Process and Methodology Skills
Wales
Permanent vacancies with a requirement for process or methodology skills 1,269 976 1,643
As % of all permanent IT jobs advertised in Wales 90.58% 89.21% 91.63%
Number of salaries quoted 910 835 1,425
10th Percentile £28,750 £28,500 £26,250
25th Percentile £34,250 £33,750 £31,250
Median annual salary (50th Percentile) £45,000 £42,500 £40,000
Median % change year-on-year +5.88% +6.25% -
75th Percentile £53,750 £52,500 £50,000
90th Percentile £62,050 £62,500 £60,000
UK median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

CRM
Job Vacancy Trend in Wales

Job postings citing CRM as a proportion of all IT jobs advertised in Wales.

Job vacancy trend for CRM in Wales

CRM
Salary Trend in Wales

3-month moving average salary quoted in jobs citing CRM in Wales.

Salary trend for CRM in Wales

CRM
Salary Histogram in Wales

Salary distribution for jobs citing CRM in Wales over the 6 months to 2 August 2021.

Salary histogram for CRM in Wales

CRM
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the Wales region over the 6 months to 2 August 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Wales -5 15 £45,000 -20.70% 5
West Wales -14 8 £36,154 - 1
North Wales - 2 £60,000 - 2
CRM
UK

For the 6 months to 2 August 2021, IT jobs citing CRM also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Wales region with a requirement for CRM.

1 9 (34.62%) Finance
1 9 (34.62%) Agile Software Development
2 8 (30.77%) Marketing
2 8 (30.77%) Microsoft
3 6 (23.08%) Salesforce.com
3 6 (23.08%) Service Management
3 6 (23.08%) Dynamics CRM
3 6 (23.08%) Social Media
3 6 (23.08%) Public Sector
3 6 (23.08%) Housing Association
4 5 (19.23%) Scrum
4 5 (19.23%) Retail
4 5 (19.23%) Welsh Language
4 5 (19.23%) Web Development
4 5 (19.23%) WordPress
4 5 (19.23%) Intranet
4 5 (19.23%) Social Skills
4 5 (19.23%) Inclusion and Diversity
5 4 (15.38%) Organisational Skills
5 4 (15.38%) Public Speaking
5 4 (15.38%) Time Management
5 4 (15.38%) Podcast
5 4 (15.38%) Business Development
5 4 (15.38%) Stakeholder Management
5 4 (15.38%) Innovative Thinking
5 4 (15.38%) Commercial Awareness
5 4 (15.38%) Content Strategy
5 4 (15.38%) Lead Generation
5 4 (15.38%) GDPR
6 3 (11.54%) Analytical Skills

CRM
Co-occurring IT Skills in Wales by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (19.23%) WordPress
Business Applications
1 6 (23.08%) Dynamics CRM
2 2 (7.69%) Salesforce.com CRM
2 2 (7.69%) SAP CRM
3 1 (3.85%) OPENHousing
Cloud Services
1 3 (11.54%) Salesforce Sales Cloud
2 2 (7.69%) Azure
2 2 (7.69%) Force.com
2 2 (7.69%) Google Tag Manager
3 1 (3.85%) AWS
3 1 (3.85%) Azure Functions
3 1 (3.85%) Azure Logic Apps
3 1 (3.85%) Azure Service Bus
3 1 (3.85%) Dynamics 365
3 1 (3.85%) Microsoft 365
3 1 (3.85%) Power Automate
3 1 (3.85%) Power Platform
3 1 (3.85%) PowerApps
3 1 (3.85%) SaaS
3 1 (3.85%) Serverless
Communications & Networking
1 5 (19.23%) Intranet
2 1 (3.85%) Firewall
2 1 (3.85%) iSCSI
Database & Business Intelligence
1 1 (3.85%) Power BI
Development Applications
1 2 (7.69%) LSMW
General
1 9 (34.62%) Finance
2 8 (30.77%) Marketing
3 6 (23.08%) Public Sector
4 5 (19.23%) Inclusion and Diversity
4 5 (19.23%) Retail
4 5 (19.23%) Social Skills
4 5 (19.23%) Welsh Language
5 4 (15.38%) Organisational Skills
5 4 (15.38%) Public Speaking
6 3 (11.54%) Analytical Skills
7 2 (7.69%) Presentation Skills
8 1 (3.85%) Back Office
8 1 (3.85%) Influencing Skills
Job Titles
1 10 (38.46%) Developer
2 5 (19.23%) Consultant
2 5 (19.23%) Web Developer
3 4 (15.38%) Recruitment Consultant
3 4 (15.38%) Salesforce Developer
4 3 (11.54%) Analyst
4 3 (11.54%) Product Owner
5 2 (7.69%) CRM Analyst
5 2 (7.69%) Digital Marketing Manager
5 2 (7.69%) Functional Analyst
5 2 (7.69%) Marketing Manager
5 2 (7.69%) SAP Analyst
5 2 (7.69%) SAP Functional Analyst
5 2 (7.69%) Service Analyst
6 1 (3.85%) Agile Product Owner
6 1 (3.85%) CRM Developer
6 1 (3.85%) Dynamics CRM Developer
6 1 (3.85%) Product Analyst
6 1 (3.85%) Salesforce Consultant
6 1 (3.85%) Windows Engineer
Libraries, Frameworks & Software Standards
1 2 (7.69%) SAP ALE
1 2 (7.69%) SAP Fiori
1 2 (7.69%) SAPUI5
1 2 (7.69%) Visualforce
2 1 (3.85%) .NET
2 1 (3.85%) .NET Core
2 1 (3.85%) .NET Framework
2 1 (3.85%) COM
Miscellaneous
1 6 (23.08%) Housing Association
1 6 (23.08%) Social Media
2 4 (15.38%) Podcast
3 2 (7.69%) Blog
3 2 (7.69%) Management Information System
3 2 (7.69%) User Experience
4 1 (3.85%) Enterprise Software
Operating Systems
1 1 (3.85%) Linux
1 1 (3.85%) Windows
Processes & Methodologies
1 9 (34.62%) Agile Software Development
2 6 (23.08%) Service Management
3 5 (19.23%) Scrum
3 5 (19.23%) Web Development
4 4 (15.38%) Business Development
4 4 (15.38%) Commercial Awareness
4 4 (15.38%) Content Strategy
4 4 (15.38%) Innovative Thinking
4 4 (15.38%) Lead Generation
4 4 (15.38%) Stakeholder Management
4 4 (15.38%) Time Management
5 3 (11.54%) Decision-Making
5 3 (11.54%) Product Roadmap
6 2 (7.69%) Analytical Thinking
6 2 (7.69%) Backlog Management
6 2 (7.69%) Conflict Resolution
6 2 (7.69%) Creative Thinking
6 2 (7.69%) Digital Marketing
6 2 (7.69%) Emotional Intelligence
6 2 (7.69%) Problem-Solving
Programming Languages
1 2 (7.69%) Apex Code
Qualifications
1 1 (3.85%) Degree
Quality Assurance & Compliance
1 4 (15.38%) GDPR
2 1 (3.85%) Cyber Essentials
2 1 (3.85%) ISO/IEC 27001
2 1 (3.85%) PMO
System Software
1 1 (3.85%) Active Directory
Vendors
1 8 (30.77%) Microsoft
2 6 (23.08%) Salesforce.com
3 3 (11.54%) Pardot
4 2 (7.69%) Google
4 2 (7.69%) SAP
5 1 (3.85%) Capita
5 1 (3.85%) Cisco
5 1 (3.85%) VMware