Hybrid/Remote Persona Development Job Trends

Persona Development
UK > Work from Home

The table below provides summary statistics and salary benchmarking for remote or hybrid work requiring Persona Development skills. It covers vacancies from the 6 months leading up to 26 September 2025, with comparisons to the same periods in the previous two years.

6 months to
26 Sep 2025
Same period 2024 Same period 2023
Rank 417 - -
Rank change year-on-year - - -
Permanent jobs citing Persona Development 7 0 0
As % of all permanent jobs with a WFH option 0.042% - -
As % of the Processes & Methodologies category 0.045% - -
Number of salaries quoted 0 0 0
Median annual salary (50th Percentile) - - -
UK median annual salary - - £23,850
% change year-on-year - - -43.88%

All Process and Methodology Skills
Work from Home

Persona Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 15,435 20,155 23,072
As % of all permanent jobs with a WFH option 93.46% 87.99% 95.26%
Number of salaries quoted 8,541 12,114 18,991
10th Percentile £30,000 £35,500 £37,500
25th Percentile £40,500 £45,000 £47,500
Median annual salary (50th Percentile) £59,460 £60,000 £62,500
Median % change year-on-year -0.90% -4.00% +1.08%
75th Percentile £78,750 £80,000 £80,627
90th Percentile £100,000 £100,000 £97,500
UK median annual salary £55,000 £57,965 £60,000
% change year-on-year -5.11% -3.39% -

Persona Development
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Persona Development as a proportion of all IT jobs advertised.

Persona Development trend for jobs with Hybrid/Remote/WFH options

Persona Development
Salary Trend for Jobs with Hybrid Work Options

Salary distribution trend for jobs with remote work options citing Persona Development.

Salary distribution trend for jobs with remote work options citing Persona Development

Persona Development
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 7 (100.00%) Legal
1 7 (100.00%) Marketing
Job Titles
1 7 (100.00%) Architect
1 7 (100.00%) User Experience Architect
Processes & Methodologies
1 7 (100.00%) Business Analysis
1 7 (100.00%) Business Case
1 7 (100.00%) Business Process Analysis
1 7 (100.00%) Customer Experience
1 7 (100.00%) Design Thinking
1 7 (100.00%) Digital Innovation
1 7 (100.00%) Interaction Design
1 7 (100.00%) Journey Map
1 7 (100.00%) Stakeholder Management
1 7 (100.00%) Usability Testing
1 7 (100.00%) User Experience
1 7 (100.00%) User Research
1 7 (100.00%) UX Design
1 7 (100.00%) Workshop Facilitation