Marketing Jobs with Hybrid/Remote/WFH Options

Marketing
UK > Work from Home

The table below looks at the prevalence of the term Marketing in remote or hybrid work. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 43 44 45
Rank change year-on-year +1 +1 +6
Permanent jobs citing Marketing 833 1,889 2,713
As % of all permanent jobs with a WFH option 5.57% 5.58% 6.35%
As % of the General category 7.43% 9.10% 9.60%
Number of salaries quoted 433 1,292 1,061
10th Percentile £30,000 £28,750 £36,250
25th Percentile £40,000 £35,000 £43,750
Median annual salary (50th Percentile) £55,500 £45,000 £60,000
Median % change year-on-year +23.33% -25.00% +9.09%
75th Percentile £77,500 £61,250 £80,000
90th Percentile £106,250 £76,250 £96,250
UK median annual salary £55,000 £45,000 £55,000
% change year-on-year +22.22% -18.18% -

All General Skills
Work from Home

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring common skills.

Permanent vacancies with a requirement for common skills 11,213 20,749 28,261
As % of all permanent jobs with a WFH option 74.98% 61.32% 66.10%
Number of salaries quoted 7,478 15,144 18,802
10th Percentile £25,267 £31,750 £36,250
25th Percentile £41,250 £41,750 £46,570
Median annual salary (50th Percentile) £57,500 £55,000 £62,500
Median % change year-on-year +4.55% -12.00% +4.17%
75th Percentile £77,500 £75,000 £82,500
90th Percentile £106,250 £95,000 £101,250
UK median annual salary £56,000 £52,500 £60,000
% change year-on-year +6.67% -12.50% -

Marketing
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Marketing as a proportion of all IT jobs advertised.

Marketing trend for jobs with Hybrid/Remote/WFH options

Marketing
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with remote working options citing Marketing.

Marketing salary trend for jobs with a WFH option

Marketing
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with remote working options citing Marketing over the 6 months to 1 May 2025.

Marketing salary histogram for jobs with a WFH option

Marketing
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 77 (9.24%) CMS
2 26 (3.12%) WordPress
3 13 (1.56%) SharePoint
4 10 (1.20%) Kentico
4 10 (1.20%) Sitecore CMS
5 9 (1.08%) Drupal
5 9 (1.08%) Umbraco
6 7 (0.84%) Confluence
7 5 (0.60%) Headless CMS
8 4 (0.48%) Apache Spark
8 4 (0.48%) Oracle SOA Suite
9 3 (0.36%) Apache Solr
9 3 (0.36%) Ethereum
9 3 (0.36%) IBM Domino
10 2 (0.24%) Apache Airflow
10 2 (0.24%) Microsoft Exchange
11 1 (0.12%) Jupyter
11 1 (0.12%) Solana
11 1 (0.12%) Strapi
11 1 (0.12%) Totara
Applications
1 73 (8.76%) Microsoft Excel
2 43 (5.16%) Microsoft PowerPoint
3 33 (3.96%) Photoshop
4 22 (2.64%) Microsoft Office
5 19 (2.28%) Adobe Illustrator
6 17 (2.04%) Adobe Creative Suite
7 16 (1.92%) InDesign
8 12 (1.44%) Trello
9 11 (1.32%) Adobe Premiere
10 9 (1.08%) Chatbot
11 4 (0.48%) Adobe After Effects
11 4 (0.48%) Microsoft Project
11 4 (0.48%) Notion
12 3 (0.36%) Adobe XD
13 2 (0.24%) CINEMA 4D
13 2 (0.24%) MS Visio
13 2 (0.24%) Spreadsheet
14 1 (0.12%) Blender
14 1 (0.12%) Final Cut Pro
14 1 (0.12%) SPSS
Business Applications
1 31 (3.72%) Dynamics CRM
2 29 (3.48%) Shopify
3 21 (2.52%) Academy Revenues and Benefits
4 5 (0.60%) Adobe Campaign
5 4 (0.48%) Dynamics AX
5 4 (0.48%) Magento
5 4 (0.48%) Oracle EBS
6 2 (0.24%) Odoo
6 2 (0.24%) Raiser’s Edge
7 1 (0.12%) Dynamics NAV
7 1 (0.12%) Maximo
7 1 (0.12%) Oracle ERP
7 1 (0.12%) Salesforce CRM
7 1 (0.12%) SAP S/4HANA
Cloud Services
1 102 (12.24%) Google Analytics
2 59 (7.08%) Power Platform
3 58 (6.96%) Google Ads
4 53 (6.36%) AWS
5 50 (6.00%) SaaS
6 49 (5.88%) Azure
7 31 (3.72%) Dynamics 365
8 27 (3.24%) Google Tag Manager
9 23 (2.76%) PowerApps
10 22 (2.64%) Microsoft 365
11 18 (2.16%) Canva
12 15 (1.80%) OCI
13 14 (1.68%) GitHub
13 14 (1.68%) Microsoft Advertising
14 12 (1.44%) Serverless
15 11 (1.32%) Figma
15 11 (1.32%) GCP
15 11 (1.32%) PaaS
15 11 (1.32%) Power Automate
16 10 (1.20%) AWS Lambda
Communications & Networking
1 21 (2.52%) WPA
2 11 (1.32%) WAN
3 9 (1.08%) 5G
3 9 (1.08%) SD-WAN
3 9 (1.08%) SMS
4 7 (0.84%) Network Security
4 7 (0.84%) Wi-Fi
5 6 (0.72%) Internet
5 6 (0.72%) Intranet
6 5 (0.60%) Broadband
7 4 (0.48%) DNS
7 4 (0.48%) Unified Communications
7 4 (0.48%) VPN
7 4 (0.48%) Wireless
8 3 (0.36%) Ethernet
8 3 (0.36%) Firewall
8 3 (0.36%) IP Telephony
9 2 (0.24%) DHCP
9 2 (0.24%) Intrusion Detection
9 2 (0.24%) TCP/IP
Database & Business Intelligence
1 51 (6.12%) Big Data
2 36 (4.32%) Power BI
3 33 (3.96%) Tableau
4 14 (1.68%) SQL Server
5 12 (1.44%) Looker
6 11 (1.32%) Data Warehouse
7 9 (1.08%) PostgreSQL
8 8 (0.96%) MySQL
8 8 (0.96%) Power Query
9 7 (0.84%) Tick Data
10 5 (0.60%) Relational Database
10 5 (0.60%) SQL Server Reporting Services
11 4 (0.48%) Amazon Athena
11 4 (0.48%) Azure SQL Database
11 4 (0.48%) NoSQL
11 4 (0.48%) Oracle ODI
11 4 (0.48%) Parquet
11 4 (0.48%) PowerPivot
12 3 (0.36%) Redis
12 3 (0.36%) Spark SQL
Development Applications
1 35 (4.20%) JIRA
2 23 (2.76%) Git
3 15 (1.80%) Visual Studio
4 6 (0.72%) GitLab
5 5 (0.60%) Jenkins
6 4 (0.48%) Bazaar
7 3 (0.36%) Axure RP
7 3 (0.36%) Balsamiq
7 3 (0.36%) Jasmine
7 3 (0.36%) Mocha
7 3 (0.36%) MSBuild
7 3 (0.36%) PHPUnit
7 3 (0.36%) webpack
8 1 (0.12%) CircleCI
8 1 (0.12%) CMake
8 1 (0.12%) Cypress.io
8 1 (0.12%) Octopus Deploy
8 1 (0.12%) RSpec
8 1 (0.12%) Visual Studio Tools for Office
8 1 (0.12%) WiX
General
1 405 (48.62%) Social Skills
2 224 (26.89%) Analytical Skills
3 164 (19.69%) Finance
4 162 (19.45%) Advertising
5 83 (9.96%) Retail
6 74 (8.88%) Presentation Skills
7 66 (7.92%) Public Sector
8 64 (7.68%) Manufacturing
9 57 (6.84%) Organisational Skills
10 52 (6.24%) Telecoms
11 51 (6.12%) Inclusion and Diversity
12 47 (5.64%) Electronics
13 32 (3.84%) Publishing
14 26 (3.12%) Local Government
15 19 (2.28%) Influencing Skills
16 16 (1.92%) Legal
17 14 (1.68%) Games
18 13 (1.56%) Police
19 12 (1.44%) Brand Awareness
20 10 (1.20%) Automotive
Job Titles
1 123 (14.77%) Senior
2 95 (11.40%) Account Manager
3 69 (8.28%) Developer
4 59 (7.08%) Senior Manager
5 54 (6.48%) Analyst
6 51 (6.12%) Business Manager
6 51 (6.12%) Senior Account Manager
7 45 (5.40%) Development Manager
8 42 (5.04%) Business Development Manager
9 34 (4.08%) Strategic Account Manager
10 29 (3.48%) Lead
11 23 (2.76%) Marketing Executive
11 23 (2.76%) PPC Executive
12 22 (2.64%) Consultant
12 22 (2.64%) Marketing Manager
12 22 (2.64%) Project Manager
13 21 (2.52%) Senior Analyst
14 20 (2.40%) Architect
15 19 (2.28%) Web Manager
16 18 (2.16%) Product Manager
Libraries, Frameworks & Software Standards
1 54 (6.48%) HTML
2 45 (5.40%) CSS
3 22 (2.64%) .NET
4 19 (2.28%) React
5 13 (1.56%) Node.js
6 10 (1.20%) JSON
6 10 (1.20%) Web Services
7 9 (1.08%) Next.js
7 9 (1.08%) Vue
8 7 (0.84%) Sass
8 7 (0.84%) XML
9 6 (0.72%) AngularJS
9 6 (0.72%) HTML5 Canvas
10 5 (0.60%) CSS3
10 5 (0.60%) Django
10 5 (0.60%) LESS
11 4 (0.48%) Express.js
11 4 (0.48%) HTML5
11 4 (0.48%) REST
11 4 (0.48%) RESTful
Miscellaneous
1 124 (14.89%) Social Media
2 100 (12.00%) Marketing Technology
3 94 (11.28%) Digital Media
4 78 (9.36%) Product Ownership
5 40 (4.80%) Blog
6 25 (3.00%) Self-Motivation
7 24 (2.88%) Analytical Mindset
8 22 (2.64%) Algorithms
8 22 (2.64%) PMI
9 21 (2.52%) Management Information System
10 15 (1.80%) Mobile App
11 13 (1.56%) Graphic Design
11 13 (1.56%) Life Science
12 10 (1.20%) Cloud Native
13 9 (1.08%) GNSS
13 9 (1.08%) Self-Driving Car
14 7 (0.84%) Animation
14 7 (0.84%) Onboarding
14 7 (0.84%) Reinsurance
14 7 (0.84%) Video Editing
Operating Systems
1 28 (3.36%) Windows
2 21 (2.52%) Windows Vista
3 10 (1.20%) Linux
4 6 (0.72%) Windows Server
5 2 (0.24%) Android
5 2 (0.24%) Apple iOS
6 1 (0.12%) Robot Operating System
6 1 (0.12%) Unix
Processes & Methodologies
1 287 (34.45%) Digital Marketing
2 207 (24.85%) Project Management
3 205 (24.61%) Analytics
4 176 (21.13%) CRM
5 153 (18.37%) Problem-Solving
6 129 (15.49%) Agile
6 129 (15.49%) Marketing Strategy
7 123 (14.77%) Collaborative Working
8 115 (13.81%) Continuous Improvement
9 113 (13.57%) Business Intelligence
9 113 (13.57%) SEO
10 112 (13.45%) Strategic Thinking
11 108 (12.97%) Artificial Intelligence
12 96 (11.52%) Roadmaps
12 96 (11.52%) Time Management
13 90 (10.80%) User Experience
14 85 (10.20%) E-Commerce
15 84 (10.08%) Mentoring
16 83 (9.96%) B2B
17 82 (9.84%) Business Development
Programming Languages
1 68 (8.16%) SQL
2 65 (7.80%) Python
3 49 (5.88%) JavaScript
4 24 (2.88%) C#
5 14 (1.68%) C++
6 10 (1.20%) PHP
7 9 (1.08%) C
7 9 (1.08%) R
8 8 (0.96%) Java
8 8 (0.96%) TypeScript
9 6 (0.72%) Bash
10 5 (0.60%) PowerShell
11 4 (0.48%) Apex Code
11 4 (0.48%) Perl
12 3 (0.36%) PL/SQL
13 2 (0.24%) Go
13 2 (0.24%) Kotlin
13 2 (0.24%) Ruby
13 2 (0.24%) T-SQL
13 2 (0.24%) VB.NET
Qualifications
1 120 (14.41%) Degree
2 54 (6.48%) Security Cleared
3 48 (5.76%) DBS Check
4 30 (3.60%) SC Cleared
5 28 (3.36%) DV Cleared
6 24 (2.88%) PMI Certification
7 16 (1.92%) Microsoft Certification
8 11 (1.32%) Master's Degree
9 8 (0.96%) Computer Science Degree
10 5 (0.60%) CSPO
10 5 (0.60%) Numerate Degree
11 4 (0.48%) BPSS Clearance
12 3 (0.36%) AWS Certification
12 3 (0.36%) Azure Certification
12 3 (0.36%) CHECK Team Leader
12 3 (0.36%) CHECK Team Member
12 3 (0.36%) CISSP
12 3 (0.36%) CREST Certified
12 3 (0.36%) OSCP
13 2 (0.24%) PMP
Quality Assurance & Compliance
1 28 (3.36%) QA
2 26 (3.12%) Accessibility
3 20 (2.40%) GDPR
4 9 (1.08%) PMO
5 8 (0.96%) ISO/IEC 27001
6 6 (0.72%) Actionable Recommendations
6 6 (0.72%) NIST
7 5 (0.60%) WCAG
8 4 (0.48%) 21 CFR Part 11
8 4 (0.48%) Data Quality
9 3 (0.36%) Cyber Essentials
9 3 (0.36%) Cyber Essentials PLUS
9 3 (0.36%) GRC
9 3 (0.36%) PCI DSS
10 2 (0.24%) GMP
10 2 (0.24%) Good Clinical Practice
10 2 (0.24%) IEC 62304
10 2 (0.24%) ISO 13485
10 2 (0.24%) ISO 9001
10 2 (0.24%) SLA
System Software
1 13 (1.56%) Docker
2 6 (0.72%) Active Directory
3 1 (0.12%) Virtual Machines
3 1 (0.12%) VMware Infrastructure
Systems Management
1 11 (1.32%) Kubernetes
2 7 (0.84%) Terraform
3 5 (0.60%) Systems Management Server (SMS)
4 4 (0.48%) Ansible
5 3 (0.36%) Prometheus
6 2 (0.24%) Microsoft Intune
6 2 (0.24%) Single Sign-On
7 1 (0.12%) cPanel
7 1 (0.12%) Grafana
7 1 (0.12%) Matomo
Vendors
1 156 (18.73%) Microsoft
2 149 (17.89%) Google
3 72 (8.64%) Salesforce
4 57 (6.84%) SAP
5 44 (5.28%) Adobe
6 30 (3.60%) TikTok
7 26 (3.12%) Oracle
8 23 (2.76%) HubSpot
9 22 (2.64%) Pinterest
10 21 (2.52%) Cisco
11 20 (2.40%) Screaming Frog
12 19 (2.28%) Facebook
13 18 (2.16%) Dell
14 14 (1.68%) Instagram
15 13 (1.56%) Ahrefs
16 11 (1.32%) Databricks
17 10 (1.20%) Sitecore
17 10 (1.20%) YouTube
18 9 (1.08%) Salesforce Marketing Cloud
19 8 (0.96%) PayPal