Job Vacancy Trend Salary Trend Salary Histogram Skill Sets
Period
to

The table below looks at the prevalence of the term Marketing in permanent job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 May 2022 with a comparison to the same period over the previous 2 years.

Marketing
UK > Work from Home
6 months to
23 May 2022		 Same period 2021 Same period 2020
Rank 47 54 96
Rank change year-on-year +7 +42 -32
Permanent jobs citing Marketing 4,823 1,723 311
As % of all permanent jobs with a WFH option 6.75% 5.46% 3.36%
As % of the General category 10.65% 10.80% 7.13%
Number of salaries quoted 2,041 1,290 236
10th Percentile £32,500 £31,250 £32,500
25th Percentile £42,500 £38,750 £43,438
Median annual salary (50th Percentile) £55,000 £55,000 £55,000
Median % change year-on-year - - +4.76%
75th Percentile £73,750 £72,500 £68,750
90th Percentile £96,250 £85,125 £88,750
UK median annual salary £55,000 £55,000 £50,000
% change year-on-year - +10.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a WFH option and a requirement for common skills.

All General Skills
Work from Home
Permanent vacancies with a requirement for common skills 45,305 15,948 4,361
As % of all permanent jobs with a WFH option 63.44% 50.55% 47.17%
Number of salaries quoted 24,407 12,324 3,550
10th Percentile £35,000 £32,500 £33,750
25th Percentile £45,000 £41,250 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -4.35%
75th Percentile £79,000 £75,000 £75,000
90th Percentile £95,000 £90,000 £90,000
UK median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - +4.76%

Marketing
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Marketing as a proportion of all IT jobs advertised.

Marketing trend for jobs with a WFH option

Marketing
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with a work from home option citing Marketing.

Marketing salary trend for jobs with a WFH option

Marketing
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with a work from home option citing Marketing over the 6 months to 23 May 2022.

Marketing salary histogram for jobs with a WFH option

For the 6 months to 23 May 2022, Marketing job roles required the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent jobs with a WFH option and a requirement for Marketing.

1 1,791 (37.13%) Agile
2 1,566 (32.47%) Social Skills
3 1,527 (31.66%) Finance
4 1,230 (25.50%) Analytics
5 1,096 (22.72%) Digital Marketing
6 1,050 (21.77%) User Experience
7 1,048 (21.73%) JavaScript
8 999 (20.71%) SQL
9 893 (18.52%) Python
10 890 (18.45%) Business Intelligence
11 788 (16.34%) Analytical Skills
12 752 (15.59%) HTML
13 746 (15.47%) CSS
14 745 (15.45%) Degree
15 739 (15.32%) Software Engineering
16 729 (15.12%) Google
17 697 (14.45%) React
18 654 (13.56%) AWS
19 629 (13.04%) Problem-Solving
20 613 (12.71%) Git (software)
21 586 (12.15%) Docker
22 563 (11.67%) UX Design
23 548 (11.36%) DevOps
24 539 (11.18%) Data Science
25 525 (10.89%) SaaS
26 495 (10.26%) Azure
27 492 (10.20%) SAP
28 491 (10.18%) Manufacturing
29 489 (10.14%) Project Management
30 485 (10.06%) Telecoms

Marketing
Co-occurring IT Skills with a WFH Option by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 196 (4.06%) CMS
2 152 (3.15%) WordPress
3 122 (2.53%) SharePoint
4 103 (2.14%) Umbraco
5 94 (1.95%) Elasticsearch
6 82 (1.70%) Apache Airflow
7 78 (1.62%) Confluence
8 65 (1.35%) SAS
9 62 (1.29%) Apache
10 44 (0.91%) Apache Spark
11 42 (0.87%) Apache Solr
12 28 (0.58%) Sitecore CMS
13 24 (0.50%) Luigi
14 22 (0.46%) Drupal
15 20 (0.41%) IIS
16 10 (0.21%) EPiServer
17 9 (0.19%) Adobe Experience Manager
18 8 (0.17%) Headless CMS
18 8 (0.17%) Kentico
18 8 (0.17%) Sitefinity
Applications
1 191 (3.96%) Microsoft Excel
2 146 (3.03%) Adobe Creative Suite
3 141 (2.92%) Sketch
4 101 (2.09%) Microsoft Office
5 81 (1.68%) Photoshop
6 74 (1.53%) Microsoft PowerPoint
7 73 (1.51%) Adobe After Effects
8 53 (1.10%) Adobe Illustrator
9 50 (1.04%) CINEMA 4D
10 45 (0.93%) Adobe Premiere
11 44 (0.91%) InVision
12 40 (0.83%) Adobe XD
13 34 (0.70%) Spreadsheet
14 32 (0.66%) SPSS
15 22 (0.46%) Microsoft Project
16 17 (0.35%) MS Visio
17 16 (0.33%) Zeplin
18 11 (0.23%) InDesign
19 10 (0.21%) UXPin
20 4 (0.083%) Marvel
Business Applications
1 52 (1.08%) Dynamics CRM
2 44 (0.91%) Shopify
3 26 (0.54%) Payment Gateway
4 17 (0.35%) Magento
5 14 (0.29%) FastStats
6 13 (0.27%) Adobe Campaign
6 13 (0.27%) Unica
7 12 (0.25%) Salesforce.com CRM
8 9 (0.19%) Distributed Ledger
9 7 (0.15%) NetSuite
9 7 (0.15%) SAP BPC
10 6 (0.12%) Dynamics AX
10 6 (0.12%) Oracle Applications
10 6 (0.12%) Oracle ERP
11 5 (0.10%) SAP GTS
11 5 (0.10%) SAP S/4HANA
12 4 (0.083%) SAP ERP
13 3 (0.062%) FastStats PeopleStage
13 3 (0.062%) OpenCart
13 3 (0.062%) SAP SD
Cloud Services
1 654 (13.56%) AWS
2 525 (10.89%) SaaS
3 495 (10.26%) Azure
4 324 (6.72%) GCP
5 287 (5.95%) Google Analytics
6 255 (5.29%) Figma
7 251 (5.20%) Power Platform
8 228 (4.73%) GitHub
9 149 (3.09%) Serverless
10 130 (2.70%) Slack
11 86 (1.78%) npm
12 82 (1.70%) Amazon S3
13 81 (1.68%) AWS Lambda
13 81 (1.68%) Google Workspace
14 80 (1.66%) Google Tag Manager
15 76 (1.58%) Microsoft 365
16 73 (1.51%) PaaS
17 68 (1.41%) AWS CloudFormation
18 67 (1.39%) Dynamics 365
19 65 (1.35%) GitHub Actions
Communications & Networking
1 97 (2.01%) HTTP
2 63 (1.31%) SSL
3 61 (1.26%) Internet
4 58 (1.20%) Firewall
5 48 (1.00%) VPN
6 45 (0.93%) DNS
7 41 (0.85%) Broadband
8 39 (0.81%) WAN
9 34 (0.70%) Network Security
9 34 (0.70%) Wi-Fi
10 31 (0.64%) LAN
11 28 (0.58%) Wireless
12 26 (0.54%) DKIM
12 26 (0.54%) DMARC
13 23 (0.48%) Skype
14 19 (0.39%) Unified Communications
15 15 (0.31%) SNA
15 15 (0.31%) VoIP
16 14 (0.29%) HTTPS
16 14 (0.29%) Intranet
Database & Business Intelligence
1 327 (6.78%) MySQL
2 253 (5.25%) PostgreSQL
3 241 (5.00%) SQL Server
4 236 (4.89%) Power BI
5 226 (4.69%) Tableau
6 223 (4.62%) NoSQL
7 167 (3.46%) Data Warehouse
8 162 (3.36%) Big Data
9 157 (3.26%) Redis
10 149 (3.09%) BigQuery
11 141 (2.92%) Relational Database
12 118 (2.45%) MongoDB
13 94 (1.95%) Amazon RDS
14 80 (1.66%) Looker
15 66 (1.37%) Amazon DynamoDB
16 47 (0.97%) QlikView
17 44 (0.91%) Amazon Redshift
18 41 (0.85%) Data Lake
19 32 (0.66%) Hadoop
20 27 (0.56%) Data Mining
Development Applications
1 613 (12.71%) Git (software)
2 315 (6.53%) JIRA
3 224 (4.64%) Jenkins
4 119 (2.47%) GitLab
5 112 (2.32%) webpack
6 81 (1.68%) Visual Studio
7 76 (1.58%) Cypress.io
8 70 (1.45%) Selenium
9 65 (1.35%) Bitbucket
10 55 (1.14%) gulp
11 47 (0.97%) Subversion
12 46 (0.95%) Grunt
13 38 (0.79%) JUnit
13 38 (0.79%) Storybook
14 32 (0.66%) git-flow
14 32 (0.66%) NUnit
15 30 (0.62%) Maven
16 26 (0.54%) Visual Studio Team System
17 24 (0.50%) Cucumber
18 23 (0.48%) Moq
General
1 1,566 (32.47%) Social Skills
2 1,527 (31.66%) Finance
3 788 (16.34%) Analytical Skills
4 491 (10.18%) Manufacturing
5 485 (10.06%) Telecoms
6 484 (10.04%) Retail
7 456 (9.45%) Public Sector
8 447 (9.27%) Electronics
9 370 (7.67%) Advertising
10 314 (6.51%) Games
11 312 (6.47%) Inclusion and Diversity
12 237 (4.91%) Banking
13 234 (4.85%) Presentation Skills
14 207 (4.29%) Legal
15 162 (3.36%) Organisational Skills
16 110 (2.28%) Influencing Skills
17 71 (1.47%) Law
18 70 (1.45%) Brand Awareness
19 61 (1.26%) Pharmaceutical
20 60 (1.24%) Publishing
Job Titles
1 888 (18.41%) Developer
2 469 (9.72%) Software Engineer
3 456 (9.45%) Analyst
4 402 (8.34%) Product Manager
5 324 (6.72%) Designer
6 248 (5.14%) Senior Developer
7 178 (3.69%) Data Analyst
8 168 (3.48%) Front End Developer (Client-Side Developer)
9 152 (3.15%) Consultant
10 151 (3.13%) Senior Manager
11 143 (2.96%) Project Manager
12 133 (2.76%) Data Engineer
13 132 (2.74%) Senior Software Engineer
14 126 (2.61%) Full Stack Developer
15 124 (2.57%) UX Designer
16 119 (2.47%) Software Developer
17 113 (2.34%) .NET Developer
18 104 (2.16%) Architect
19 100 (2.07%) Senior Analyst
20 89 (1.85%) UI Designer
Libraries, Frameworks & Software Standards
1 752 (15.59%) HTML
2 746 (15.47%) CSS
3 697 (14.45%) React
4 414 (8.58%) Node.js
5 386 (8.00%) .NET
6 248 (5.14%) REST
7 219 (4.54%) Kafka
8 216 (4.48%) AngularJS
9 175 (3.63%) ASP.NET
10 174 (3.61%) Vue.js
11 173 (3.59%) Ruby on Rails
12 171 (3.55%) GraphQL
13 154 (3.19%) RESTful
14 141 (2.92%) Spring
15 133 (2.76%) Sass
16 124 (2.57%) HTML5
17 116 (2.41%) Jest
18 105 (2.18%) .NET Core
18 105 (2.18%) Laravel
19 95 (1.97%) Redux
Miscellaneous
1 1,050 (21.77%) User Experience
2 300 (6.22%) Social Media
3 187 (3.88%) Self-Motivation
4 185 (3.84%) Virtual Team
5 171 (3.55%) Blog
6 157 (3.26%) Mobile App
7 147 (3.05%) Marketing Technology
8 127 (2.63%) Algorithms
9 101 (2.09%) Greenfield Project
10 78 (1.62%) Animation
11 72 (1.49%) Blockchain
12 70 (1.45%) Enterprise Software
12 70 (1.45%) Legacy Systems
13 69 (1.43%) Sports Betting
14 66 (1.37%) Management Information System
15 62 (1.29%) NHS
16 56 (1.16%) Public Cloud
17 55 (1.14%) Online Games
18 54 (1.12%) Graphic Design
19 49 (1.02%) Cloud Native
Operating Systems
1 232 (4.81%) Linux
2 154 (3.19%) Windows
3 153 (3.17%) Android
4 111 (2.30%) Apple iOS
5 96 (1.99%) Unix
6 28 (0.58%) CentOS
7 25 (0.52%) Windows Server
8 23 (0.48%) Windows 10
9 22 (0.46%) Mac OS
10 16 (0.33%) Embedded Linux
11 14 (0.29%) Mac OS X
12 5 (0.10%) Windows 7
13 3 (0.062%) Ubuntu
14 2 (0.041%) Red Hat Enterprise Linux
14 2 (0.041%) Windows Server 2016
14 2 (0.041%) Windows Server 2019
14 2 (0.041%) Windows Vista
Processes & Methodologies
1 1,791 (37.13%) Agile
2 1,230 (25.50%) Analytics
3 1,096 (22.72%) Digital Marketing
4 890 (18.45%) Business Intelligence
5 739 (15.32%) Software Engineering
6 629 (13.04%) Problem-Solving
7 563 (11.67%) UX Design
8 548 (11.36%) DevOps
9 539 (11.18%) Data Science
10 489 (10.14%) Project Management
11 484 (10.04%) Full Stack Development
12 452 (9.37%) Programme Management
13 450 (9.33%) Scrum
14 444 (9.21%) Product Management
15 436 (9.04%) Data Analysis
16 433 (8.98%) E-Commerce
17 424 (8.79%) CI/CD
18 414 (8.58%) Product Roadmap
19 393 (8.15%) B2B
20 384 (7.96%) CRM
Programming Languages
1 1,048 (21.73%) JavaScript
2 999 (20.71%) SQL
3 893 (18.52%) Python
4 459 (9.52%) Java
5 395 (8.19%) TypeScript
6 376 (7.80%) PHP
7 304 (6.30%) C#
8 239 (4.96%) R
9 219 (4.54%) Ruby
10 153 (3.17%) Go
11 135 (2.80%) C
12 110 (2.28%) Bash
13 100 (2.07%) Kotlin
14 88 (1.82%) Scala
15 76 (1.58%) PowerShell
16 69 (1.43%) C++
17 43 (0.89%) Clojure
17 43 (0.89%) ES6
18 34 (0.70%) Rust
19 33 (0.68%) Elixir
Qualifications
1 745 (15.45%) Degree
2 203 (4.21%) Computer Science Degree
3 73 (1.51%) Master's Degree
4 54 (1.12%) Security Cleared
5 52 (1.08%) Microsoft Certification
6 43 (0.89%) MBA
7 41 (0.85%) SC Cleared
8 34 (0.70%) PMI Certification
9 32 (0.66%) Numerate Degree
10 29 (0.60%) PhD
11 21 (0.44%) APMP
12 17 (0.35%) PRINCE2 Certification
13 15 (0.31%) ISTQB
14 14 (0.29%) PMP
15 12 (0.25%) CISSP
16 11 (0.23%) AWS Certification
16 11 (0.23%) DV Cleared
17 10 (0.21%) ITIL Certification
18 9 (0.19%) CISM
19 8 (0.17%) ISEB
Quality Assurance & Compliance
1 443 (9.19%) QA
2 174 (3.61%) Accessibility
3 110 (2.28%) Data Quality
4 87 (1.80%) GDPR
5 68 (1.41%) Actionable Recommendations
6 30 (0.62%) NIST
7 20 (0.41%) ISO/IEC 27001
7 20 (0.41%) SLA
8 15 (0.31%) WCAG
9 13 (0.27%) PMO
10 12 (0.25%) SOC 2
11 11 (0.23%) GMP
12 8 (0.17%) PCI DSS
13 7 (0.15%) Cyber Essentials
13 7 (0.15%) HIPAA
14 5 (0.10%) Good Clinical Practice
15 3 (0.062%) COBIT
15 3 (0.062%) IEC 61131
16 2 (0.041%) Cyber Essentials PLUS
16 2 (0.041%) GLP
System Software
1 586 (12.15%) Docker
2 46 (0.95%) Active Directory
3 44 (0.91%) Apache ZooKeeper
4 13 (0.27%) Virtual Machines
5 6 (0.12%) Virtual Servers
5 6 (0.12%) VMware Infrastructure
6 4 (0.083%) iptables
6 4 (0.083%) Terminal Services
7 2 (0.041%) Firmware
7 2 (0.041%) MetaFrame
7 2 (0.041%) Virtual Desktop
7 2 (0.041%) VMware ESXi
7 2 (0.041%) vSphere
8 1 (0.021%) Apache Flume
8 1 (0.021%) Hyper-V
8 1 (0.021%) OpenAM
8 1 (0.021%) OpenDJ
8 1 (0.021%) OpenIDM
Systems Management
1 459 (9.52%) Kubernetes
2 239 (4.96%) Terraform
3 48 (1.00%) Ansible
4 35 (0.73%) Docker Swarm
5 31 (0.64%) Kubeflow
5 31 (0.64%) Prometheus
6 29 (0.60%) Puppet
7 28 (0.58%) Grafana
8 25 (0.52%) Kibana
8 25 (0.52%) Opscode Chef
9 19 (0.39%) Microsoft Intune
10 16 (0.33%) SCCM
11 13 (0.27%) Nagios
12 12 (0.25%) Packer
13 9 (0.19%) Bugsnag
14 8 (0.17%) Systems Management Server (SMS)
15 5 (0.10%) AirWatch
15 5 (0.10%) Consul
15 5 (0.10%) Single Sign-On
16 4 (0.083%) Active Directory Federation Services
Vendors
1 729 (15.12%) Google
2 492 (10.20%) SAP
3 442 (9.16%) Microsoft
4 399 (8.27%) Salesforce.com
5 320 (6.63%) Adobe
6 106 (2.20%) Salesforce Marketing Cloud
7 101 (2.09%) Facebook
8 93 (1.93%) Apple
9 83 (1.72%) Oracle
10 67 (1.39%) Brandwatch
11 46 (0.95%) Pardot
12 40 (0.83%) Cognos
12 40 (0.83%) Twitter
13 39 (0.81%) Cisco
14 37 (0.77%) ServiceNow
14 37 (0.77%) YouTube
15 36 (0.75%) WooCommerce
16 34 (0.70%) Sitecore
17 30 (0.62%) Crimson Hexagon
17 30 (0.62%) Databricks