Period
to

The table below looks at the prevalence of the term Marketing in permanent job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 May 2022 with a comparison to the same period over the previous 2 years.

Marketing
UK > Work from Home
6 months to
23 May 2022
Same period 2021 Same period 2020
Rank 47 54 96
Rank change year-on-year +7 +42 -32
Permanent jobs citing Marketing 4,823 1,723 311
As % of all permanent jobs with a WFH option 6.75% 5.46% 3.36%
As % of the General category 10.65% 10.80% 7.13%
Number of salaries quoted 2,041 1,290 236
10th Percentile £32,500 £31,250 £32,500
25th Percentile £42,500 £38,750 £43,438
Median annual salary (50th Percentile) £55,000 £55,000 £55,000
Median % change year-on-year - - +4.76%
75th Percentile £73,750 £72,500 £68,750
90th Percentile £96,250 £85,125 £88,750
UK median annual salary £55,000 £55,000 £50,000
% change year-on-year - +10.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a WFH option and a requirement for common skills.

All General Skills
Work from Home
Permanent vacancies with a requirement for common skills 45,305 15,948 4,361
As % of all permanent jobs with a WFH option 63.44% 50.55% 47.17%
Number of salaries quoted 24,407 12,324 3,550
10th Percentile £35,000 £32,500 £33,750
25th Percentile £45,000 £41,250 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -4.35%
75th Percentile £79,000 £75,000 £75,000
90th Percentile £95,000 £90,000 £90,000
UK median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - +4.76%

Marketing
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Marketing as a proportion of all IT jobs advertised.

Marketing trend for jobs with a WFH option

Marketing
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with a work from home option citing Marketing.

Marketing salary trend for jobs with a WFH option

Marketing
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with a work from home option citing Marketing over the 6 months to 23 May 2022.

Marketing salary histogram for jobs with a WFH option

For the 6 months to 23 May 2022, Marketing job roles required the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent jobs with a WFH option and a requirement for Marketing.

1 1,791 (37.13%) Agile
2 1,566 (32.47%) Social Skills
3 1,527 (31.66%) Finance
4 1,230 (25.50%) Analytics
5 1,096 (22.72%) Digital Marketing
6 1,050 (21.77%) User Experience
7 1,048 (21.73%) JavaScript
8 999 (20.71%) SQL
9 893 (18.52%) Python
10 890 (18.45%) Business Intelligence
11 788 (16.34%) Analytical Skills
12 752 (15.59%) HTML
13 746 (15.47%) CSS
14 745 (15.45%) Degree
15 739 (15.32%) Software Engineering
16 729 (15.12%) Google
17 697 (14.45%) React
18 654 (13.56%) AWS
19 629 (13.04%) Problem-Solving
20 613 (12.71%) Git (software)
21 586 (12.15%) Docker
22 563 (11.67%) UX Design
23 548 (11.36%) DevOps
24 539 (11.18%) Data Science
25 525 (10.89%) SaaS
26 495 (10.26%) Azure
27 492 (10.20%) SAP
28 491 (10.18%) Manufacturing
29 489 (10.14%) Project Management
30 485 (10.06%) Telecoms

Marketing
Co-occurring IT Skills with a WFH Option by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 196 (4.06%) CMS
2 152 (3.15%) WordPress
3 122 (2.53%) SharePoint
4 103 (2.14%) Umbraco
5 94 (1.95%) Elasticsearch
6 82 (1.70%) Apache Airflow
7 78 (1.62%) Confluence
8 65 (1.35%) SAS
9 62 (1.29%) Apache
10 44 (0.91%) Apache Spark
11 42 (0.87%) Apache Solr
12 28 (0.58%) Sitecore CMS
13 24 (0.50%) Luigi
14 22 (0.46%) Drupal
15 20 (0.41%) IIS
16 10 (0.21%) EPiServer
17 9 (0.19%) Adobe Experience Manager
18 8 (0.17%) Headless CMS
18 8 (0.17%) Kentico
18 8 (0.17%) Sitefinity
Applications
1 191 (3.96%) Microsoft Excel
2 146 (3.03%) Adobe Creative Suite
3 141 (2.92%) Sketch
4 101 (2.09%) Microsoft Office
5 81 (1.68%) Photoshop
6 74 (1.53%) Microsoft PowerPoint
7 73 (1.51%) Adobe After Effects
8 53 (1.10%) Adobe Illustrator
9 50 (1.04%) CINEMA 4D
10 45 (0.93%) Adobe Premiere
11 44 (0.91%) InVision
12 40 (0.83%) Adobe XD
13 34 (0.70%) Spreadsheet
14 32 (0.66%) SPSS
15 22 (0.46%) Microsoft Project
16 17 (0.35%) MS Visio
17 16 (0.33%) Zeplin
18 11 (0.23%) InDesign
19 10 (0.21%) UXPin
20 4 (0.083%) Marvel
Business Applications
1 52 (1.08%) Dynamics CRM
2 44 (0.91%) Shopify
3 26 (0.54%) Payment Gateway
4 17 (0.35%) Magento
5 14 (0.29%) FastStats
6 13 (0.27%) Adobe Campaign
6 13 (0.27%) Unica
7 12 (0.25%) Salesforce.com CRM
8 9 (0.19%) Distributed Ledger
9 7 (0.15%) NetSuite
9 7 (0.15%) SAP BPC
10 6 (0.12%) Dynamics AX
10 6 (0.12%) Oracle Applications
10 6 (0.12%) Oracle ERP
11 5 (0.10%) SAP GTS
11 5 (0.10%) SAP S/4HANA
12 4 (0.083%) SAP ERP
13 3 (0.062%) FastStats PeopleStage
13 3 (0.062%) OpenCart
13 3 (0.062%) SAP SD
Cloud Services
1 654 (13.56%) AWS
2 525 (10.89%) SaaS
3 495 (10.26%) Azure
4 324 (6.72%) GCP
5 287 (5.95%) Google Analytics
6 255 (5.29%) Figma
7 251 (5.20%) Power Platform
8 228 (4.73%) GitHub
9 149 (3.09%) Serverless
10 130 (2.70%) Slack
11 86 (1.78%) npm
12 82 (1.70%) Amazon S3
13 81 (1.68%) AWS Lambda
13 81 (1.68%) Google Workspace
14 80 (1.66%) Google Tag Manager
15 76 (1.58%) Microsoft 365
16 73 (1.51%) PaaS
17 68 (1.41%) AWS CloudFormation
18 67 (1.39%) Dynamics 365
19 65 (1.35%) GitHub Actions
Communications & Networking
1 97 (2.01%) HTTP
2 63 (1.31%) SSL
3 61 (1.26%) Internet
4 58 (1.20%) Firewall
5 48 (1.00%) VPN
6 45 (0.93%) DNS
7 41 (0.85%) Broadband
8 39 (0.81%) WAN
9 34 (0.70%) Network Security
9 34 (0.70%) Wi-Fi
10 31 (0.64%) LAN
11 28 (0.58%) Wireless
12 26 (0.54%) DKIM
12 26 (0.54%) DMARC
13 23 (0.48%) Skype
14 19 (0.39%) Unified Communications
15 15 (0.31%) SNA
15 15 (0.31%) VoIP
16 14 (0.29%) HTTPS
16 14 (0.29%) Intranet
Database & Business Intelligence
1 327 (6.78%) MySQL
2 253 (5.25%) PostgreSQL
3 241 (5.00%) SQL Server
4 236 (4.89%) Power BI
5 226 (4.69%) Tableau
6 223 (4.62%) NoSQL
7 167 (3.46%) Data Warehouse
8 162 (3.36%) Big Data
9 157 (3.26%) Redis
10 149 (3.09%) BigQuery
11 141 (2.92%) Relational Database
12 118 (2.45%) MongoDB
13 94 (1.95%) Amazon RDS
14 80 (1.66%) Looker
15 66 (1.37%) Amazon DynamoDB
16 47 (0.97%) QlikView
17 44 (0.91%) Amazon Redshift
18 41 (0.85%) Data Lake
19 32 (0.66%) Hadoop
20 27 (0.56%) Data Mining
Development Applications
1 613 (12.71%) Git (software)
2 315 (6.53%) JIRA
3 224 (4.64%) Jenkins
4 119 (2.47%) GitLab
5 112 (2.32%) webpack
6 81 (1.68%) Visual Studio
7 76 (1.58%) Cypress.io
8 70 (1.45%) Selenium
9 65 (1.35%) Bitbucket
10 55 (1.14%) gulp
11 47 (0.97%) Subversion
12 46 (0.95%) Grunt
13 38 (0.79%) JUnit
13 38 (0.79%) Storybook
14 32 (0.66%) git-flow
14 32 (0.66%) NUnit
15 30 (0.62%) Maven
16 26 (0.54%) Visual Studio Team System
17 24 (0.50%) Cucumber
18 23 (0.48%) Moq
General
1 1,566 (32.47%) Social Skills
2 1,527 (31.66%) Finance
3 788 (16.34%) Analytical Skills
4 491 (10.18%) Manufacturing
5 485 (10.06%) Telecoms
6 484 (10.04%) Retail
7 456 (9.45%) Public Sector
8 447 (9.27%) Electronics
9 370 (7.67%) Advertising
10 314 (6.51%) Games
11 312 (6.47%) Inclusion and Diversity
12 237 (4.91%) Banking
13 234 (4.85%) Presentation Skills
14 207 (4.29%) Legal
15 162 (3.36%) Organisational Skills
16 110 (2.28%) Influencing Skills
17 71 (1.47%) Law
18 70 (1.45%) Brand Awareness
19 61 (1.26%) Pharmaceutical
20 60 (1.24%) Publishing
Job Titles
1 888 (18.41%) Developer
2 469 (9.72%) Software Engineer
3 456 (9.45%) Analyst
4 402 (8.34%) Product Manager
5 324 (6.72%) Designer
6 248 (5.14%) Senior Developer
7 178 (3.69%) Data Analyst
8 168 (3.48%) Front End Developer (Client-Side Developer)
9 152 (3.15%) Consultant
10 151 (3.13%) Senior Manager
11 143 (2.96%) Project Manager
12 133 (2.76%) Data Engineer
13 132 (2.74%) Senior Software Engineer
14 126 (2.61%) Full Stack Developer
15 124 (2.57%) UX Designer
16 119 (2.47%) Software Developer
17 113 (2.34%) .NET Developer
18 104 (2.16%) Architect
19 100 (2.07%) Senior Analyst
20 89 (1.85%) UI Designer
Libraries, Frameworks & Software Standards
1 752 (15.59%) HTML
2 746 (15.47%) CSS
3 697 (14.45%) React
4 414 (8.58%) Node.js
5 386 (8.00%) .NET
6 248 (5.14%) REST
7 219 (4.54%) Kafka
8 216 (4.48%) AngularJS
9 175 (3.63%) ASP.NET
10 174 (3.61%) Vue.js
11 173 (3.59%) Ruby on Rails
12 171 (3.55%) GraphQL
13 154 (3.19%) RESTful
14 141 (2.92%) Spring
15 133 (2.76%) Sass
16 124 (2.57%) HTML5
17 116 (2.41%) Jest
18 105 (2.18%) .NET Core
18 105 (2.18%) Laravel
19 95 (1.97%) Redux
Miscellaneous
1 1,050 (21.77%) User Experience
2 300 (6.22%) Social Media
3 187 (3.88%) Self-Motivation
4 185 (3.84%) Virtual Team
5 171 (3.55%) Blog
6 157 (3.26%) Mobile App
7 147 (3.05%) Marketing Technology
8 127 (2.63%) Algorithms
9 101 (2.09%) Greenfield Project
10 78 (1.62%) Animation
11 72 (1.49%) Blockchain
12 70 (1.45%) Enterprise Software
12 70 (1.45%) Legacy Systems
13 69 (1.43%) Sports Betting
14 66 (1.37%) Management Information System
15 62 (1.29%) NHS
16 56 (1.16%) Public Cloud
17 55 (1.14%) Online Games
18 54 (1.12%) Graphic Design
19 49 (1.02%) Cloud Native
Operating Systems
1 232 (4.81%) Linux
2 154 (3.19%) Windows
3 153 (3.17%) Android
4 111 (2.30%) Apple iOS
5 96 (1.99%) Unix
6 28 (0.58%) CentOS
7 25 (0.52%) Windows Server
8 23 (0.48%) Windows 10
9 22 (0.46%) Mac OS
10 16 (0.33%) Embedded Linux
11 14 (0.29%) Mac OS X
12 5 (0.10%) Windows 7
13 3 (0.062%) Ubuntu
14 2 (0.041%) Red Hat Enterprise Linux
14 2 (0.041%) Windows Server 2016
14 2 (0.041%) Windows Server 2019
14 2 (0.041%) Windows Vista
Processes & Methodologies
1 1,791 (37.13%) Agile
2 1,230 (25.50%) Analytics
3 1,096 (22.72%) Digital Marketing
4 890 (18.45%) Business Intelligence
5 739 (15.32%) Software Engineering
6 629 (13.04%) Problem-Solving
7 563 (11.67%) UX Design
8 548 (11.36%) DevOps
9 539 (11.18%) Data Science
10 489 (10.14%) Project Management
11 484 (10.04%) Full Stack Development
12 452 (9.37%) Programme Management
13 450 (9.33%) Scrum
14 444 (9.21%) Product Management
15 436 (9.04%) Data Analysis
16 433 (8.98%) E-Commerce
17 424 (8.79%) CI/CD
18 414 (8.58%) Product Roadmap
19 393 (8.15%) B2B
20 384 (7.96%) CRM
Programming Languages
1 1,048 (21.73%) JavaScript
2 999 (20.71%) SQL
3 893 (18.52%) Python
4 459 (9.52%) Java
5 395 (8.19%) TypeScript
6 376 (7.80%) PHP
7 304 (6.30%) C#
8 239 (4.96%) R
9 219 (4.54%) Ruby
10 153 (3.17%) Go
11 135 (2.80%) C
12 110 (2.28%) Bash
13 100 (2.07%) Kotlin
14 88 (1.82%) Scala
15 76 (1.58%) PowerShell
16 69 (1.43%) C++
17 43 (0.89%) Clojure
17 43 (0.89%) ES6
18 34 (0.70%) Rust
19 33 (0.68%) Elixir
Qualifications
1 745 (15.45%) Degree
2 203 (4.21%) Computer Science Degree
3 73 (1.51%) Master's Degree
4 54 (1.12%) Security Cleared
5 52 (1.08%) Microsoft Certification
6 43 (0.89%) MBA
7 41 (0.85%) SC Cleared
8 34 (0.70%) PMI Certification
9 32 (0.66%) Numerate Degree
10 29 (0.60%) PhD
11 21 (0.44%) APMP
12 17 (0.35%) PRINCE2 Certification
13 15 (0.31%) ISTQB
14 14 (0.29%) PMP
15 12 (0.25%) CISSP
16 11 (0.23%) AWS Certification
16 11 (0.23%) DV Cleared
17 10 (0.21%) ITIL Certification
18 9 (0.19%) CISM
19 8 (0.17%) ISEB
Quality Assurance & Compliance
1 443 (9.19%) QA
2 174 (3.61%) Accessibility
3 110 (2.28%) Data Quality
4 87 (1.80%) GDPR
5 68 (1.41%) Actionable Recommendations
6 30 (0.62%) NIST
7 20 (0.41%) ISO/IEC 27001
7 20 (0.41%) SLA
8 15 (0.31%) WCAG
9 13 (0.27%) PMO
10 12 (0.25%) SOC 2
11 11 (0.23%) GMP
12 8 (0.17%) PCI DSS
13 7 (0.15%) Cyber Essentials
13 7 (0.15%) HIPAA
14 5 (0.10%) Good Clinical Practice
15 3 (0.062%) COBIT
15 3 (0.062%) IEC 61131
16 2 (0.041%) Cyber Essentials PLUS
16 2 (0.041%) GLP
System Software
1 586 (12.15%) Docker
2 46 (0.95%) Active Directory
3 44 (0.91%) Apache ZooKeeper
4 13 (0.27%) Virtual Machines
5 6 (0.12%) Virtual Servers
5 6 (0.12%) VMware Infrastructure
6 4 (0.083%) iptables
6 4 (0.083%) Terminal Services
7 2 (0.041%) Firmware
7 2 (0.041%) MetaFrame
7 2 (0.041%) Virtual Desktop
7 2 (0.041%) VMware ESXi
7 2 (0.041%) vSphere
8 1 (0.021%) Apache Flume
8 1 (0.021%) Hyper-V
8 1 (0.021%) OpenAM
8 1 (0.021%) OpenDJ
8 1 (0.021%) OpenIDM
Systems Management
1 459 (9.52%) Kubernetes
2 239 (4.96%) Terraform
3 48 (1.00%) Ansible
4 35 (0.73%) Docker Swarm
5 31 (0.64%) Kubeflow
5 31 (0.64%) Prometheus
6 29 (0.60%) Puppet
7 28 (0.58%) Grafana
8 25 (0.52%) Kibana
8 25 (0.52%) Opscode Chef
9 19 (0.39%) Microsoft Intune
10 16 (0.33%) SCCM
11 13 (0.27%) Nagios
12 12 (0.25%) Packer
13 9 (0.19%) Bugsnag
14 8 (0.17%) Systems Management Server (SMS)
15 5 (0.10%) AirWatch
15 5 (0.10%) Consul
15 5 (0.10%) Single Sign-On
16 4 (0.083%) Active Directory Federation Services
Vendors
1 729 (15.12%) Google
2 492 (10.20%) SAP
3 442 (9.16%) Microsoft
4 399 (8.27%) Salesforce.com
5 320 (6.63%) Adobe
6 106 (2.20%) Salesforce Marketing Cloud
7 101 (2.09%) Facebook
8 93 (1.93%) Apple
9 83 (1.72%) Oracle
10 67 (1.39%) Brandwatch
11 46 (0.95%) Pardot
12 40 (0.83%) Cognos
12 40 (0.83%) Twitter
13 39 (0.81%) Cisco
14 37 (0.77%) ServiceNow
14 37 (0.77%) YouTube
15 36 (0.75%) WooCommerce
16 34 (0.70%) Sitecore
17 30 (0.62%) Crimson Hexagon
17 30 (0.62%) Databricks