Job Vacancy Trend Salary Trend Salary Histogram Skill Sets
Period
to 29 November 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 29 November 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK > Work from Home
6 months to
29 Nov 2021		 Same period 2020 Same period 2019
Rank 46 66 52
Rank change year-on-year +20 -14 +9
Permanent jobs citing Marketing 1,755 361 385
As % of all permanent jobs with a WFH option 6.02% 4.39% 4.97%
As % of the General category 11.01% 10.06% 9.59%
Number of salaries quoted 1,105 322 343
10th Percentile £33,000 £32,500 £34,400
25th Percentile £42,500 £41,250 £42,000
Median annual salary (50th Percentile) £57,500 £55,000 £55,000
Median % change year-on-year +4.55% - -
75th Percentile £77,500 £73,750 £68,750
90th Percentile £92,000 £85,000 £84,000
UK median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a WFH option and a requirement for common skills.

All General Skills
Work from Home
Permanent vacancies with a requirement for common skills 15,946 3,588 4,015
As % of all permanent jobs with a WFH option 54.70% 43.61% 51.87%
Number of salaries quoted 11,486 3,162 3,377
10th Percentile £35,000 £32,500 £35,000
25th Percentile £45,000 £42,500 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% +4.55%
75th Percentile £80,000 £73,750 £77,500
90th Percentile £96,250 £86,250 £92,500
UK median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +2.94%

Marketing
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Marketing as a proportion of all IT jobs advertised.

Marketing trend for jobs with a WFH option

Marketing
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with a work from home option citing Marketing.

Marketing salary trend for jobs with a WFH option

Marketing
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with a work from home option citing Marketing over the 6 months to 29 November 2021.

Marketing salary histogram for jobs with a WFH option

For the 6 months to 29 November 2021, Marketing job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent jobs with a WFH option and a requirement for Marketing.

1 501 (28.55%) Agile Software Development
2 475 (27.07%) Social Skills
3 397 (22.62%) Finance
4 376 (21.42%) Digital Marketing
5 320 (18.23%) JavaScript
6 306 (17.44%) Analytics
7 287 (16.35%) Microsoft
8 272 (15.50%) SQL
9 270 (15.38%) Degree
10 246 (14.02%) Retail
11 245 (13.96%) Azure
12 232 (13.22%) AWS
13 230 (13.11%) Python
14 227 (12.93%) HTML
15 207 (11.79%) Business Intelligence
16 206 (11.74%) Problem-Solving
17 201 (11.45%) Google
18 199 (11.34%) Mentoring
19 194 (11.05%) SaaS
20 189 (10.77%) User Experience
20 189 (10.77%) React
21 173 (9.86%) E-Commerce
22 171 (9.74%) Software Engineering
23 169 (9.63%) Public Sector
24 167 (9.52%) Coaching
25 166 (9.46%) Analytical Skills
25 166 (9.46%) CSS
26 161 (9.17%) Manufacturing
27 160 (9.12%) Full Stack Development
28 159 (9.06%) Telecoms

Marketing
Co-occurring IT Skills with a WFH Option by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 121 (6.89%) CMS
2 64 (3.65%) WordPress
3 52 (2.96%) Apache
4 37 (2.11%) SAS
5 33 (1.88%) Sitecore CMS
6 28 (1.60%) Elasticsearch
7 27 (1.54%) Apache Solr
8 23 (1.31%) EPiServer
8 23 (1.31%) Kentico
8 23 (1.31%) SharePoint
8 23 (1.31%) Umbraco
9 22 (1.25%) Confluence
10 17 (0.97%) Drupal
11 14 (0.80%) Apache Spark
12 13 (0.74%) MODX
13 9 (0.51%) Apache Airflow
13 9 (0.51%) IIS
14 7 (0.40%) MS Exchange
14 7 (0.40%) nginx
15 6 (0.34%) Adobe Experience Manager
Applications
1 79 (4.50%) Microsoft Excel
2 77 (4.39%) Microsoft PowerPoint
3 42 (2.39%) Microsoft Office
4 36 (2.05%) Microsoft Project
5 20 (1.14%) Sketch
6 19 (1.08%) Figma
7 11 (0.63%) MS Visio
8 10 (0.57%) Adobe Creative Suite
8 10 (0.57%) InVision
9 8 (0.46%) Photoshop
9 8 (0.46%) UserZoom
10 7 (0.40%) Chatbot
10 7 (0.40%) Marvel
11 5 (0.28%) Spreadsheet
11 5 (0.28%) SPSS
12 3 (0.17%) InDesign
12 3 (0.17%) Zeplin
13 2 (0.11%) Adobe Illustrator
13 2 (0.11%) Adobe XD
14 1 (0.057%) Windchill
Business Applications
1 32 (1.82%) Dynamics CRM
2 29 (1.65%) Adobe Campaign
3 21 (1.20%) Oracle ERP
4 19 (1.08%) Dynamics AX
4 19 (1.08%) Oracle EBS
5 16 (0.91%) PeopleSoft HCM
6 9 (0.51%) Oracle Applications
7 8 (0.46%) Magento
7 8 (0.46%) Social Studio
8 7 (0.40%) NetSuite
9 5 (0.28%) Salesforce.com CRM
10 4 (0.23%) Shopify
10 4 (0.23%) Unica
10 4 (0.23%) Unit4 Business World
11 3 (0.17%) Oracle EBS R12
11 3 (0.17%) SAP ERP
11 3 (0.17%) SAP S/4HANA
12 2 (0.11%) Eloqua
12 2 (0.11%) FastStats
12 2 (0.11%) JDE OneWorld
Cloud Services
1 245 (13.96%) Azure
2 232 (13.22%) AWS
3 194 (11.05%) SaaS
4 143 (8.15%) GCP
5 119 (6.78%) Google Analytics
6 92 (5.24%) Serverless
7 78 (4.44%) Power Platform
8 51 (2.91%) Microsoft 365
9 46 (2.62%) GitHub
9 46 (2.62%) PaaS
10 36 (2.05%) Dynamics 365
11 30 (1.71%) Datadog
12 24 (1.37%) Azure Functions
13 23 (1.31%) Salesforce Sales Cloud
14 22 (1.25%) Firebase
14 22 (1.25%) Google Tag Manager
14 22 (1.25%) Rackspace Cloud
15 20 (1.14%) Azure Active Directory
15 20 (1.14%) Cloudflare
15 20 (1.14%) Google Ads
Communications & Networking
1 52 (2.96%) HTTP
2 44 (2.51%) Internet
3 33 (1.88%) SMS
4 23 (1.31%) Intranet
5 16 (0.91%) Firewall
6 11 (0.63%) DNS
7 10 (0.57%) SD-WAN
7 10 (0.57%) WAN
8 9 (0.51%) Broadband
8 9 (0.51%) SSH
9 7 (0.40%) SCCP
10 6 (0.34%) VPN
11 4 (0.23%) Network Security
11 4 (0.23%) Skype
11 4 (0.23%) TCP/IP
11 4 (0.23%) Wireless
12 1 (0.057%) DHCP
12 1 (0.057%) Multicast
12 1 (0.057%) SAN
12 1 (0.057%) Wi-Fi
Database & Business Intelligence
1 105 (5.98%) SQL Server
2 67 (3.82%) Tableau
3 57 (3.25%) Power BI
4 55 (3.13%) MySQL
5 41 (2.34%) NoSQL
6 39 (2.22%) MongoDB
7 31 (1.77%) Redis
8 29 (1.65%) Relational Database
9 25 (1.42%) SQL Server Reporting Services
10 23 (1.31%) Amazon Aurora
10 23 (1.31%) PostgreSQL
11 22 (1.25%) Big Data
12 15 (0.85%) Blockchain
13 14 (0.80%) RDBMS
14 13 (0.74%) Data Lake
14 13 (0.74%) Data Warehouse
15 12 (0.68%) Amazon Redshift
16 11 (0.63%) BigQuery
16 11 (0.63%) MS Access
17 10 (0.57%) Oracle Database
Development Applications
1 121 (6.89%) Git (software)
2 67 (3.82%) JIRA
3 31 (1.77%) GitLab
4 27 (1.54%) Axure RP
5 23 (1.31%) Visual Studio
6 17 (0.97%) Team Foundation Server
7 14 (0.80%) Cypress.io
7 14 (0.80%) git-flow
7 14 (0.80%) Jenkins
8 13 (0.74%) Visual Studio Team System
9 11 (0.63%) webpack
10 10 (0.57%) RSpec
10 10 (0.57%) Selenium
11 7 (0.40%) GoCD
11 7 (0.40%) Oracle APEX
12 5 (0.28%) Bitbucket
12 5 (0.28%) Oracle Forms
12 5 (0.28%) Xcode
13 4 (0.23%) JUnit
13 4 (0.23%) PhpStorm
General
1 475 (27.07%) Social Skills
2 397 (22.62%) Finance
3 246 (14.02%) Retail
4 169 (9.63%) Public Sector
5 166 (9.46%) Analytical Skills
6 161 (9.17%) Manufacturing
7 159 (9.06%) Telecoms
8 126 (7.18%) Electronics
9 88 (5.01%) Presentation Skills
10 82 (4.67%) Advertising
11 62 (3.53%) Law
12 61 (3.48%) Pharmaceutical
13 59 (3.36%) Banking
14 41 (2.34%) Organisational Skills
15 39 (2.22%) Games
15 39 (2.22%) Legal
16 37 (2.11%) Publishing
17 36 (2.05%) Inclusion and Diversity
18 19 (1.08%) Influencing Skills
19 18 (1.03%) Police
Job Titles
1 344 (19.60%) Developer
2 121 (6.89%) Analyst
2 121 (6.89%) Consultant
3 104 (5.93%) Architect
4 84 (4.79%) Product Manager
5 75 (4.27%) Graduate
6 69 (3.93%) Senior Developer
7 64 (3.65%) Project Manager
8 63 (3.59%) Product Owner
9 56 (3.19%) Full Stack Developer
10 55 (3.13%) Web Developer
11 54 (3.08%) .NET Developer
12 53 (3.02%) Solutions Architect
13 47 (2.68%) Head of Development
13 47 (2.68%) Marketing Manager
14 46 (2.62%) Software Engineer
15 45 (2.56%) Development Manager
16 42 (2.39%) Business Manager
17 41 (2.34%) PHP Developer
18 40 (2.28%) Business Development Manager
Libraries, Frameworks & Software Standards
1 227 (12.93%) HTML
2 189 (10.77%) React
3 166 (9.46%) CSS
4 147 (8.38%) Node.js
5 129 (7.35%) .NET
6 98 (5.58%) AngularJS
7 94 (5.36%) Web Services
8 76 (4.33%) RESTful
9 75 (4.27%) jQuery
10 68 (3.87%) REST
11 56 (3.19%) Vue.js
12 53 (3.02%) JSON
13 51 (2.91%) XML
14 45 (2.56%) SOAP
15 43 (2.45%) Next.js
16 39 (2.22%) ASP.NET
17 36 (2.05%) HTML5
18 35 (1.99%) GraphQL
19 33 (1.88%) .NET Core
20 32 (1.82%) Laravel
Miscellaneous
1 189 (10.77%) User Experience
2 101 (5.75%) Social Media
3 74 (4.22%) Blog
4 73 (4.16%) Marketing Technology
5 65 (3.70%) Self-Motivation
6 64 (3.65%) Virtual Team
7 50 (2.85%) Algorithms
8 47 (2.68%) Digital Media
8 47 (2.68%) Mobile App
9 34 (1.94%) Driving Licence
10 33 (1.88%) Management Information System
11 28 (1.60%) Life Science
12 26 (1.48%) Greenfield Project
13 24 (1.37%) Public Cloud
14 23 (1.31%) iPad
15 22 (1.25%) PMI
16 20 (1.14%) Xbox
17 16 (0.91%) SCADA
18 15 (0.85%) Cloud Native
18 15 (0.85%) Enterprise Software
Operating Systems
1 86 (4.90%) Linux
2 38 (2.17%) Windows
3 37 (2.11%) Unix
4 36 (2.05%) Android
5 35 (1.99%) Apple iOS
6 19 (1.08%) Windows Server
7 7 (0.40%) Windows 10
7 7 (0.40%) Windows Server 2012
8 4 (0.23%) Embedded Linux
9 3 (0.17%) CentOS
9 3 (0.17%) Debian
9 3 (0.17%) Red Hat Enterprise Linux
9 3 (0.17%) Ubuntu
9 3 (0.17%) Windows 7
10 2 (0.11%) VMS
Processes & Methodologies
1 501 (28.55%) Agile Software Development
2 376 (21.42%) Digital Marketing
3 306 (17.44%) Analytics
4 207 (11.79%) Business Intelligence
5 206 (11.74%) Problem-Solving
6 199 (11.34%) Mentoring
7 173 (9.86%) E-Commerce
8 171 (9.74%) Software Engineering
9 167 (9.52%) Coaching
10 160 (9.12%) Full Stack Development
11 158 (9.00%) Stakeholder Management
12 157 (8.95%) CRM
13 153 (8.72%) Project Management
14 140 (7.98%) DevOps
14 140 (7.98%) Presales
15 139 (7.92%) B2B
16 138 (7.86%) Scrum
17 132 (7.52%) Business Development
18 126 (7.18%) Programme Management
19 117 (6.67%) Web Development
Programming Languages
1 320 (18.23%) JavaScript
2 272 (15.50%) SQL
3 230 (13.11%) Python
4 147 (8.38%) Java
5 136 (7.75%) C#
6 122 (6.95%) PHP
7 89 (5.07%) TypeScript
8 55 (3.13%) R
9 49 (2.79%) Ruby
10 44 (2.51%) C
11 40 (2.28%) Go
12 38 (2.17%) Groovy
12 38 (2.17%) PowerShell
13 28 (1.60%) C++
14 26 (1.48%) Scala
15 21 (1.20%) Kotlin
16 20 (1.14%) T-SQL
17 19 (1.08%) VB.NET
18 18 (1.03%) ES6
18 18 (1.03%) PL/1
Qualifications
1 270 (15.38%) Degree
2 33 (1.88%) PhD
3 29 (1.65%) Security Cleared
4 27 (1.54%) PMI Certification
5 23 (1.31%) MBA
6 19 (1.08%) APMP
7 17 (0.97%) Oracle Certification
8 15 (0.85%) Numerate Degree
9 13 (0.74%) SC Cleared
10 9 (0.51%) Analytics IQ
10 9 (0.51%) Microsoft Certification
11 8 (0.46%) CISM
11 8 (0.46%) CISSP
11 8 (0.46%) PRINCE2 Practitioner
12 7 (0.40%) Computer Science Degree
12 7 (0.40%) PRINCE2 Certification
13 5 (0.28%) PMP
14 4 (0.23%) ACCA
14 4 (0.23%) CIMA
14 4 (0.23%) Cisco Certification
Quality Assurance & Compliance
1 92 (5.24%) QA
2 33 (1.88%) Accessibility
3 29 (1.65%) GDPR
4 17 (0.97%) Data Quality
5 14 (0.80%) NIST
6 9 (0.51%) ISO/IEC 27001
7 5 (0.28%) SLA
8 3 (0.17%) Actionable Recommendations
9 2 (0.11%) Good Clinical Practice
9 2 (0.11%) HIPAA
9 2 (0.11%) NCSC
9 2 (0.11%) WCAG
10 1 (0.057%) COBIT
10 1 (0.057%) DICOM
10 1 (0.057%) HL7
10 1 (0.057%) IEC 62304
10 1 (0.057%) ISO 9001
10 1 (0.057%) ISO/IEC 20000
10 1 (0.057%) PCI DSS
10 1 (0.057%) SNOMED CT
System Software
1 128 (7.29%) Docker
2 60 (3.42%) Active Directory
3 13 (0.74%) Virtual Desktop
4 8 (0.46%) Virtual Machines
5 6 (0.34%) VMware Infrastructure
6 5 (0.28%) Virtual Servers
7 4 (0.23%) vSphere
8 3 (0.17%) KVM
8 3 (0.17%) Oracle RAC
9 2 (0.11%) VMware ESXi
10 1 (0.057%) Firmware
Systems Management
1 122 (6.95%) Kubernetes
2 98 (5.58%) Terraform
3 42 (2.39%) Ansible
4 12 (0.68%) Active Directory Federation Services
4 12 (0.68%) Opscode Chef
5 11 (0.63%) Prometheus
5 11 (0.63%) Puppet
6 9 (0.51%) Matomo
7 8 (0.46%) Grafana
8 7 (0.40%) Single Sign-On
9 6 (0.34%) Argo
10 4 (0.23%) Microsoft Intune
10 4 (0.23%) SCCM
11 3 (0.17%) AirWatch
11 3 (0.17%) EMC NetWorker
12 2 (0.11%) Jamf Pro
12 2 (0.11%) Nessus
13 1 (0.057%) CASB
13 1 (0.057%) PTC Integrity
Vendors
1 287 (16.35%) Microsoft
2 201 (11.45%) Google
3 138 (7.86%) SAP
4 125 (7.12%) Salesforce.com
5 107 (6.10%) Adobe
6 66 (3.76%) Oracle
7 54 (3.08%) Facebook
8 43 (2.45%) Salesforce Marketing Cloud
9 37 (2.11%) Sitecore
10 30 (1.71%) Apple
11 25 (1.42%) Pardot
12 23 (1.31%) MuleSoft
13 22 (1.25%) JD Edwards
13 22 (1.25%) Optimizely
13 22 (1.25%) Rackspace
14 21 (1.20%) Spotify
14 21 (1.20%) Twitter
15 16 (0.91%) PeopleSoft
16 14 (0.80%) IBM
17 11 (0.63%) YouTube