Period
to 29 July 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 29 July 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK > Work from Home
6 months to
29 Jul 2021
Same period 2020 Same period 2019
Rank 44 58 57
Rank change year-on-year +14 -1 +7
Permanent jobs citing Marketing 1,388 259 405
As % of all permanent jobs with a WFH option 6.08% 4.78% 4.99%
As % of the General category 11.62% 10.52% 9.97%
Number of salaries quoted 866 208 354
10th Percentile £32,500 £32,500 £34,250
25th Percentile £41,250 £41,250 £41,250
Median annual salary (50th Percentile) £57,500 £55,000 £52,500
Median % change year-on-year +4.55% +4.76% -
75th Percentile £77,500 £71,250 £70,000
90th Percentile £91,250 £85,000 £87,500
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a WFH option and a requirement for common skills.

All General Skills
Work from Home
Permanent vacancies with a requirement for common skills 11,949 2,462 4,063
As % of all permanent jobs with a WFH option 52.31% 45.45% 50.02%
Number of salaries quoted 8,831 2,068 3,354
10th Percentile £34,750 £34,338 £35,000
25th Percentile £45,000 £42,500 £43,000
Median annual salary (50th Percentile) £60,000 £55,000 £60,000
Median % change year-on-year +9.09% -8.33% +9.09%
75th Percentile £77,500 £73,750 £78,750
90th Percentile £93,500 £85,000 £90,000
UK median annual salary £56,500 £55,000 £52,500
% change year-on-year +2.73% +4.76% +5.00%

Marketing
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Marketing as a proportion of all IT jobs advertised.

Marketing trend for jobs with a WFH option

Marketing
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with a work from home option citing Marketing.

Marketing salary trend for jobs with a WFH option

Marketing
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with a work from home option citing Marketing over the 6 months to 29 July 2021.

Marketing salary histogram for jobs with a WFH option

For the 6 months to 29 July 2021, Marketing job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent jobs with a WFH option and a requirement for Marketing.

1 408 (29.39%) Agile Software Development
2 400 (28.82%) Finance
3 379 (27.31%) Digital Marketing
4 356 (25.65%) Social Skills
5 325 (23.41%) JavaScript
6 254 (18.30%) Analytics
7 249 (17.94%) Problem-Solving
8 248 (17.87%) SQL
8 248 (17.87%) Business Intelligence
9 212 (15.27%) AWS
10 209 (15.06%) Retail
11 205 (14.77%) Python
12 204 (14.70%) Google
13 201 (14.48%) Public Sector
14 196 (14.12%) Degree
15 193 (13.90%) React
16 192 (13.83%) User Experience
17 187 (13.47%) Electronics
18 186 (13.40%) Microsoft
19 185 (13.33%) HTML
20 177 (12.75%) Telecoms
21 171 (12.32%) Programme Management
22 169 (12.18%) SAP
23 165 (11.89%) Software Engineering
24 164 (11.82%) Manufacturing
24 164 (11.82%) Azure
25 159 (11.46%) CSS
26 155 (11.17%) Analytical Skills
27 154 (11.10%) Scrum
28 146 (10.52%) Stakeholder Management

Marketing
Co-occurring IT Skills with a WFH Option by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 118 (8.50%) CMS
2 51 (3.67%) Apache
3 44 (3.17%) Elasticsearch
4 43 (3.10%) WordPress
5 38 (2.74%) SAS
6 23 (1.66%) Confluence
6 23 (1.66%) Sitecore CMS
7 20 (1.44%) EPiServer
8 17 (1.22%) Drupal
9 15 (1.08%) Apache Solr
9 15 (1.08%) Apache Spark
10 14 (1.01%) Apache Airflow
11 13 (0.94%) SharePoint
11 13 (0.94%) Tomcat
12 10 (0.72%) JBoss
12 10 (0.72%) Umbraco
13 8 (0.58%) Kentico
13 8 (0.58%) MODX
13 8 (0.58%) Mule
13 8 (0.58%) Red Hat Fuse
Applications
1 58 (4.18%) Microsoft Excel
2 37 (2.67%) Microsoft PowerPoint
3 36 (2.59%) Microsoft Office
4 28 (2.02%) Sketch
5 26 (1.87%) Microsoft Project
6 21 (1.51%) InVision
7 16 (1.15%) Photoshop
8 8 (0.58%) Marvel
9 6 (0.43%) Adobe Creative Suite
9 6 (0.43%) Figma
9 6 (0.43%) Spreadsheet
9 6 (0.43%) UserZoom
10 5 (0.36%) OmniGraffle
11 4 (0.29%) InDesign
12 3 (0.22%) Adobe Illustrator
12 3 (0.22%) MS Visio
13 2 (0.14%) Adobe Premiere
13 2 (0.14%) Adobe XD
13 2 (0.14%) Chatbot
13 2 (0.14%) Zeplin
Business Applications
1 26 (1.87%) Adobe Campaign
2 24 (1.73%) Dynamics CRM
3 13 (0.94%) Oracle ERP
4 9 (0.65%) Dynamics AX
4 9 (0.65%) Oracle Applications
5 8 (0.58%) Oracle EBS
6 7 (0.50%) Magento
7 6 (0.43%) Oracle Assets
7 6 (0.43%) Oracle Cash Management
7 6 (0.43%) Oracle General Ledger
7 6 (0.43%) Oracle Payables
7 6 (0.43%) Oracle Procure-to-Pay
7 6 (0.43%) Oracle Receivables
7 6 (0.43%) Payment Gateway
8 5 (0.36%) PeopleSoft HCM
8 5 (0.36%) Social Studio
9 4 (0.29%) NetSuite
10 3 (0.22%) Infor M3
10 3 (0.22%) Oracle EBS R12
10 3 (0.22%) SAP S/4HANA
Cloud Services
1 212 (15.27%) AWS
2 164 (11.82%) Azure
3 118 (8.50%) SaaS
4 107 (7.71%) Google Analytics
5 101 (7.28%) GCP
6 82 (5.91%) Serverless
7 41 (2.95%) Power Platform
8 38 (2.74%) Microsoft 365
9 37 (2.67%) PaaS
10 34 (2.45%) AWS Lambda
11 26 (1.87%) Datadog
12 25 (1.80%) GitHub
13 22 (1.59%) Amazon EC2
13 22 (1.59%) Google Tag Manager
14 19 (1.37%) Amazon Cognito
14 19 (1.37%) Dynamics 365
15 16 (1.15%) Salesforce Sales Cloud
16 14 (1.01%) npm
17 13 (0.94%) Adobe Creative Cloud
17 13 (0.94%) Firebase
Communications & Networking
1 50 (3.60%) HTTP
2 38 (2.74%) Internet
3 34 (2.45%) SMS
4 30 (2.16%) Intranet
5 13 (0.94%) Firewall
6 11 (0.79%) VPN
6 11 (0.79%) WAN
7 10 (0.72%) SD-WAN
8 8 (0.58%) Skype
9 7 (0.50%) SCCP
9 7 (0.50%) SSH
9 7 (0.50%) Wireless
10 6 (0.43%) Broadband
11 5 (0.36%) DNS
11 5 (0.36%) IKE
11 5 (0.36%) LAN
11 5 (0.36%) Multicast
12 4 (0.29%) Cisco IOS
12 4 (0.29%) Cisco Nexus
12 4 (0.29%) SSL
Database & Business Intelligence
1 118 (8.50%) SQL Server
2 52 (3.75%) MongoDB
2 52 (3.75%) MySQL
3 47 (3.39%) Big Data
4 45 (3.24%) Redis
5 43 (3.10%) NoSQL
6 40 (2.88%) Relational Database
7 39 (2.81%) PostgreSQL
8 36 (2.59%) Power BI
8 36 (2.59%) SQL Server Reporting Services
9 33 (2.38%) Tableau
10 29 (2.09%) BigQuery
11 27 (1.95%) Amazon Redshift
12 26 (1.87%) Amazon Aurora
13 22 (1.59%) Data Warehouse
14 19 (1.37%) Data Mining
15 16 (1.15%) SQL Server Integration Services
16 14 (1.01%) Blockchain
17 13 (0.94%) Bigtable
17 13 (0.94%) RDBMS
Development Applications
1 144 (10.37%) Git (software)
2 87 (6.27%) JIRA
3 45 (3.24%) Visual Studio
4 30 (2.16%) Axure RP
5 20 (1.44%) webpack
6 18 (1.30%) Visual Studio Team System
7 16 (1.15%) IntelliJ
7 16 (1.15%) JUnit
8 15 (1.08%) Cypress.io
8 15 (1.08%) GitLab
8 15 (1.08%) RSpec
9 12 (0.86%) Visual Website Optimizer
10 11 (0.79%) git-flow
11 9 (0.65%) GoCD
11 9 (0.65%) Maven
11 9 (0.65%) Team Foundation Server
12 7 (0.50%) gulp
12 7 (0.50%) NUnit
12 7 (0.50%) Visual Studio Code
13 5 (0.36%) Moq
General
1 400 (28.82%) Finance
2 356 (25.65%) Social Skills
3 209 (15.06%) Retail
4 201 (14.48%) Public Sector
5 187 (13.47%) Electronics
6 177 (12.75%) Telecoms
7 164 (11.82%) Manufacturing
8 155 (11.17%) Analytical Skills
9 113 (8.14%) Advertising
10 93 (6.70%) Presentation Skills
11 60 (4.32%) Pharmaceutical
12 53 (3.82%) Games
13 45 (3.24%) Legal
13 45 (3.24%) Organisational Skills
14 34 (2.45%) Law
15 29 (2.09%) Publishing
16 19 (1.37%) Banking
17 18 (1.30%) Police
18 17 (1.22%) Local Government
19 15 (1.08%) Billing
Job Titles
1 318 (22.91%) Developer
2 139 (10.01%) Analyst
3 91 (6.56%) Consultant
4 74 (5.33%) Architect
5 67 (4.83%) Product Manager
6 65 (4.68%) Software Engineer
7 56 (4.03%) .NET Developer
8 53 (3.82%) Full Stack Developer
8 53 (3.82%) Project Manager
9 47 (3.39%) C# Developer
10 45 (3.24%) Business Manager
10 45 (3.24%) Development Manager
11 42 (3.03%) Business Development Manager
11 42 (3.03%) Senior Developer
12 36 (2.59%) C# .NET Developer
13 32 (2.31%) Junior
13 32 (2.31%) Senior Software Engineer
14 31 (2.23%) Data Analyst
14 31 (2.23%) Solutions Architect
15 29 (2.09%) Java Developer
Libraries, Frameworks & Software Standards
1 193 (13.90%) React
2 185 (13.33%) HTML
3 159 (11.46%) CSS
4 144 (10.37%) Node.js
5 110 (7.93%) .NET
6 86 (6.20%) AngularJS
7 77 (5.55%) JSON
7 77 (5.55%) Web Services
8 65 (4.68%) jQuery
8 65 (4.68%) RESTful
8 65 (4.68%) XML
9 58 (4.18%) REST
10 50 (3.60%) Next.js
11 49 (3.53%) ASP.NET
12 45 (3.24%) Vue.js
13 44 (3.17%) GraphQL
14 42 (3.03%) HTML5
15 38 (2.74%) CSS3
16 35 (2.52%) SOAP
17 34 (2.45%) COM
Miscellaneous
1 192 (13.83%) User Experience
2 87 (6.27%) Social Media
3 68 (4.90%) Virtual Team
4 61 (4.39%) Mobile App
5 49 (3.53%) Algorithms
6 48 (3.46%) Self-Motivation
7 45 (3.24%) Blog
8 42 (3.03%) Digital Media
9 40 (2.88%) Driving Licence
10 32 (2.31%) Life Science
11 30 (2.16%) Management Information System
12 26 (1.87%) Cloud Native
13 21 (1.51%) Analytical Mindset
14 19 (1.37%) Greenfield Project
14 19 (1.37%) iPad
15 18 (1.30%) Data Centre
15 18 (1.30%) EPoS
15 18 (1.30%) Marketing Technology
15 18 (1.30%) PMI
16 15 (1.08%) Linux Command Line
Operating Systems
1 110 (7.93%) Linux
2 66 (4.76%) Unix
3 36 (2.59%) Windows
4 23 (1.66%) Android
5 21 (1.51%) Apple iOS
6 13 (0.94%) Embedded Linux
7 11 (0.79%) Windows Server
8 10 (0.72%) Windows 10
9 6 (0.43%) Windows 7
9 6 (0.43%) Windows Server 2012
10 3 (0.22%) VMS
11 2 (0.14%) Ubuntu
11 2 (0.14%) Windows Server 2016
12 1 (0.072%) CentOS
12 1 (0.072%) Debian
12 1 (0.072%) Mac OS
12 1 (0.072%) Mac OS X
12 1 (0.072%) Red Hat Enterprise Linux
12 1 (0.072%) Windows Server 2003
12 1 (0.072%) Windows Server 2019
Processes & Methodologies
1 408 (29.39%) Agile Software Development
2 379 (27.31%) Digital Marketing
3 254 (18.30%) Analytics
4 249 (17.94%) Problem-Solving
5 248 (17.87%) Business Intelligence
6 171 (12.32%) Programme Management
7 165 (11.89%) Software Engineering
8 154 (11.10%) Scrum
9 146 (10.52%) Stakeholder Management
10 140 (10.09%) B2B
11 137 (9.87%) CRM
11 137 (9.87%) E-Commerce
12 133 (9.58%) Microservices
13 131 (9.44%) Business Development
14 130 (9.37%) Project Management
15 124 (8.93%) DevOps
16 123 (8.86%) Full Stack Development
17 102 (7.35%) Mentoring
18 101 (7.28%) SEO
19 91 (6.56%) Decision-Making
Programming Languages
1 325 (23.41%) JavaScript
2 248 (17.87%) SQL
3 205 (14.77%) Python
4 144 (10.37%) Java
5 126 (9.08%) C#
6 97 (6.99%) PHP
7 83 (5.98%) Go
8 82 (5.91%) TypeScript
9 60 (4.32%) C
10 47 (3.39%) Groovy
11 43 (3.10%) C++
12 34 (2.45%) Ruby
13 29 (2.09%) Scala
14 24 (1.73%) R
15 22 (1.59%) Shell Script
16 21 (1.51%) ES6
17 18 (1.30%) PL/1
18 14 (1.01%) T-SQL
19 12 (0.86%) Apex Code
20 11 (0.79%) PowerShell
Qualifications
1 196 (14.12%) Degree
2 32 (2.31%) PhD
2 32 (2.31%) Security Cleared
3 26 (1.87%) Computer Science Degree
4 22 (1.59%) MBA
5 20 (1.44%) PMI Certification
6 19 (1.37%) Numerate Degree
7 16 (1.15%) APMP
7 16 (1.15%) SC Cleared
8 9 (0.65%) Oracle Certification
9 8 (0.58%) CISSP
9 8 (0.58%) PRINCE2 Practitioner
10 7 (0.50%) CISM
10 7 (0.50%) PRINCE2 Certification
11 6 (0.43%) HND
12 4 (0.29%) CTC Cleared
12 4 (0.29%) Microsoft Certification
12 4 (0.29%) PMP
13 3 (0.22%) Cisco Certification
13 3 (0.22%) DV Cleared
Quality Assurance & Compliance
1 65 (4.68%) QA
2 37 (2.67%) GDPR
3 34 (2.45%) NIST
4 22 (1.59%) Accessibility
5 20 (1.44%) SLA
6 19 (1.37%) Data Quality
7 17 (1.22%) PCI DSS
8 15 (1.08%) Actionable Recommendations
9 7 (0.50%) Good Clinical Practice
9 7 (0.50%) ISO/IEC 27001
10 4 (0.29%) WCAG
11 3 (0.22%) CDISC
11 3 (0.22%) ISO/IEC 20000
12 2 (0.14%) HIPAA
13 1 (0.072%) COBIT
13 1 (0.072%) Cyber Essentials
13 1 (0.072%) Cyber Essentials PLUS
13 1 (0.072%) Def Stans
13 1 (0.072%) MiFID
13 1 (0.072%) PMO
System Software
1 120 (8.65%) Docker
2 31 (2.23%) Active Directory
3 7 (0.50%) Virtual Machines
4 3 (0.22%) Oracle RAC
4 3 (0.22%) Virtual Servers
5 2 (0.14%) Virtual Desktop
5 2 (0.14%) VMware Infrastructure
6 1 (0.072%) KVM
6 1 (0.072%) Varnish
6 1 (0.072%) VMware ESXi
Systems Management
1 111 (8.00%) Kubernetes
2 62 (4.47%) Terraform
3 45 (3.24%) Ansible
4 10 (0.72%) Argo
5 9 (0.65%) Prometheus
5 9 (0.65%) Puppet
6 8 (0.58%) Opscode Chef
7 7 (0.50%) Microsoft Intune
8 6 (0.43%) FlexNet
8 6 (0.43%) Grafana
9 5 (0.36%) SCCM
9 5 (0.36%) ZABBIX
10 4 (0.29%) Nagios
11 2 (0.14%) Nessus
11 2 (0.14%) Single Sign-On
12 1 (0.072%) CASB
12 1 (0.072%) Graylog
12 1 (0.072%) Jamf Pro
12 1 (0.072%) QRadar
12 1 (0.072%) vCenter Server
Vendors
1 204 (14.70%) Google
2 186 (13.40%) Microsoft
3 169 (12.18%) SAP
4 79 (5.69%) Adobe
5 73 (5.26%) Salesforce.com
6 51 (3.67%) Facebook
7 42 (3.03%) Oracle
8 31 (2.23%) Apple
9 27 (1.95%) Qubit
10 25 (1.80%) Sitecore
11 24 (1.73%) Salesforce Marketing Cloud
12 20 (1.44%) Twitter
13 15 (1.08%) CyberArk
13 15 (1.08%) ForgeRock
14 12 (0.86%) Rackspace
15 11 (0.79%) HubSpot
15 11 (0.79%) MuleSoft
16 9 (0.65%) JD Edwards
16 9 (0.65%) Okta
17 8 (0.58%) Instagram