Job Vacancy Trend Salary Trend Salary Histogram Skill Sets
Period
to 29 July 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 29 July 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK > Work from Home
6 months to
29 Jul 2021		 Same period 2020 Same period 2019
Rank 44 58 57
Rank change year-on-year +14 -1 +7
Permanent jobs citing Marketing 1,388 259 405
As % of all permanent jobs with a WFH option 6.08% 4.78% 4.99%
As % of the General category 11.62% 10.52% 9.97%
Number of salaries quoted 866 208 354
10th Percentile £32,500 £32,500 £34,250
25th Percentile £41,250 £41,250 £41,250
Median annual salary (50th Percentile) £57,500 £55,000 £52,500
Median % change year-on-year +4.55% +4.76% -
75th Percentile £77,500 £71,250 £70,000
90th Percentile £91,250 £85,000 £87,500
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a WFH option and a requirement for common skills.

All General Skills
Work from Home
Permanent vacancies with a requirement for common skills 11,949 2,462 4,063
As % of all permanent jobs with a WFH option 52.31% 45.45% 50.02%
Number of salaries quoted 8,831 2,068 3,354
10th Percentile £34,750 £34,338 £35,000
25th Percentile £45,000 £42,500 £43,000
Median annual salary (50th Percentile) £60,000 £55,000 £60,000
Median % change year-on-year +9.09% -8.33% +9.09%
75th Percentile £77,500 £73,750 £78,750
90th Percentile £93,500 £85,000 £90,000
UK median annual salary £56,500 £55,000 £52,500
% change year-on-year +2.73% +4.76% +5.00%

Marketing
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Marketing as a proportion of all IT jobs advertised.

Marketing trend for jobs with a WFH option

Marketing
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with a work from home option citing Marketing.

Marketing salary trend for jobs with a WFH option

Marketing
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with a work from home option citing Marketing over the 6 months to 29 July 2021.

Marketing salary histogram for jobs with a WFH option

For the 6 months to 29 July 2021, Marketing job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent jobs with a WFH option and a requirement for Marketing.

1 408 (29.39%) Agile Software Development
2 400 (28.82%) Finance
3 379 (27.31%) Digital Marketing
4 356 (25.65%) Social Skills
5 325 (23.41%) JavaScript
6 254 (18.30%) Analytics
7 249 (17.94%) Problem-Solving
8 248 (17.87%) SQL
8 248 (17.87%) Business Intelligence
9 212 (15.27%) AWS
10 209 (15.06%) Retail
11 205 (14.77%) Python
12 204 (14.70%) Google
13 201 (14.48%) Public Sector
14 196 (14.12%) Degree
15 193 (13.90%) React
16 192 (13.83%) User Experience
17 187 (13.47%) Electronics
18 186 (13.40%) Microsoft
19 185 (13.33%) HTML
20 177 (12.75%) Telecoms
21 171 (12.32%) Programme Management
22 169 (12.18%) SAP
23 165 (11.89%) Software Engineering
24 164 (11.82%) Manufacturing
24 164 (11.82%) Azure
25 159 (11.46%) CSS
26 155 (11.17%) Analytical Skills
27 154 (11.10%) Scrum
28 146 (10.52%) Stakeholder Management

Marketing
Co-occurring IT Skills with a WFH Option by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 118 (8.50%) CMS
2 51 (3.67%) Apache
3 44 (3.17%) Elasticsearch
4 43 (3.10%) WordPress
5 38 (2.74%) SAS
6 23 (1.66%) Confluence
6 23 (1.66%) Sitecore CMS
7 20 (1.44%) EPiServer
8 17 (1.22%) Drupal
9 15 (1.08%) Apache Solr
9 15 (1.08%) Apache Spark
10 14 (1.01%) Apache Airflow
11 13 (0.94%) SharePoint
11 13 (0.94%) Tomcat
12 10 (0.72%) JBoss
12 10 (0.72%) Umbraco
13 8 (0.58%) Kentico
13 8 (0.58%) MODX
13 8 (0.58%) Mule
13 8 (0.58%) Red Hat Fuse
Applications
1 58 (4.18%) Microsoft Excel
2 37 (2.67%) Microsoft PowerPoint
3 36 (2.59%) Microsoft Office
4 28 (2.02%) Sketch
5 26 (1.87%) Microsoft Project
6 21 (1.51%) InVision
7 16 (1.15%) Photoshop
8 8 (0.58%) Marvel
9 6 (0.43%) Adobe Creative Suite
9 6 (0.43%) Figma
9 6 (0.43%) Spreadsheet
9 6 (0.43%) UserZoom
10 5 (0.36%) OmniGraffle
11 4 (0.29%) InDesign
12 3 (0.22%) Adobe Illustrator
12 3 (0.22%) MS Visio
13 2 (0.14%) Adobe Premiere
13 2 (0.14%) Adobe XD
13 2 (0.14%) Chatbot
13 2 (0.14%) Zeplin
Business Applications
1 26 (1.87%) Adobe Campaign
2 24 (1.73%) Dynamics CRM
3 13 (0.94%) Oracle ERP
4 9 (0.65%) Dynamics AX
4 9 (0.65%) Oracle Applications
5 8 (0.58%) Oracle EBS
6 7 (0.50%) Magento
7 6 (0.43%) Oracle Assets
7 6 (0.43%) Oracle Cash Management
7 6 (0.43%) Oracle General Ledger
7 6 (0.43%) Oracle Payables
7 6 (0.43%) Oracle Procure-to-Pay
7 6 (0.43%) Oracle Receivables
7 6 (0.43%) Payment Gateway
8 5 (0.36%) PeopleSoft HCM
8 5 (0.36%) Social Studio
9 4 (0.29%) NetSuite
10 3 (0.22%) Infor M3
10 3 (0.22%) Oracle EBS R12
10 3 (0.22%) SAP S/4HANA
Cloud Services
1 212 (15.27%) AWS
2 164 (11.82%) Azure
3 118 (8.50%) SaaS
4 107 (7.71%) Google Analytics
5 101 (7.28%) GCP
6 82 (5.91%) Serverless
7 41 (2.95%) Power Platform
8 38 (2.74%) Microsoft 365
9 37 (2.67%) PaaS
10 34 (2.45%) AWS Lambda
11 26 (1.87%) Datadog
12 25 (1.80%) GitHub
13 22 (1.59%) Amazon EC2
13 22 (1.59%) Google Tag Manager
14 19 (1.37%) Amazon Cognito
14 19 (1.37%) Dynamics 365
15 16 (1.15%) Salesforce Sales Cloud
16 14 (1.01%) npm
17 13 (0.94%) Adobe Creative Cloud
17 13 (0.94%) Firebase
Communications & Networking
1 50 (3.60%) HTTP
2 38 (2.74%) Internet
3 34 (2.45%) SMS
4 30 (2.16%) Intranet
5 13 (0.94%) Firewall
6 11 (0.79%) VPN
6 11 (0.79%) WAN
7 10 (0.72%) SD-WAN
8 8 (0.58%) Skype
9 7 (0.50%) SCCP
9 7 (0.50%) SSH
9 7 (0.50%) Wireless
10 6 (0.43%) Broadband
11 5 (0.36%) DNS
11 5 (0.36%) IKE
11 5 (0.36%) LAN
11 5 (0.36%) Multicast
12 4 (0.29%) Cisco IOS
12 4 (0.29%) Cisco Nexus
12 4 (0.29%) SSL
Database & Business Intelligence
1 118 (8.50%) SQL Server
2 52 (3.75%) MongoDB
2 52 (3.75%) MySQL
3 47 (3.39%) Big Data
4 45 (3.24%) Redis
5 43 (3.10%) NoSQL
6 40 (2.88%) Relational Database
7 39 (2.81%) PostgreSQL
8 36 (2.59%) Power BI
8 36 (2.59%) SQL Server Reporting Services
9 33 (2.38%) Tableau
10 29 (2.09%) BigQuery
11 27 (1.95%) Amazon Redshift
12 26 (1.87%) Amazon Aurora
13 22 (1.59%) Data Warehouse
14 19 (1.37%) Data Mining
15 16 (1.15%) SQL Server Integration Services
16 14 (1.01%) Blockchain
17 13 (0.94%) Bigtable
17 13 (0.94%) RDBMS
Development Applications
1 144 (10.37%) Git (software)
2 87 (6.27%) JIRA
3 45 (3.24%) Visual Studio
4 30 (2.16%) Axure RP
5 20 (1.44%) webpack
6 18 (1.30%) Visual Studio Team System
7 16 (1.15%) IntelliJ
7 16 (1.15%) JUnit
8 15 (1.08%) Cypress.io
8 15 (1.08%) GitLab
8 15 (1.08%) RSpec
9 12 (0.86%) Visual Website Optimizer
10 11 (0.79%) git-flow
11 9 (0.65%) GoCD
11 9 (0.65%) Maven
11 9 (0.65%) Team Foundation Server
12 7 (0.50%) gulp
12 7 (0.50%) NUnit
12 7 (0.50%) Visual Studio Code
13 5 (0.36%) Moq
General
1 400 (28.82%) Finance
2 356 (25.65%) Social Skills
3 209 (15.06%) Retail
4 201 (14.48%) Public Sector
5 187 (13.47%) Electronics
6 177 (12.75%) Telecoms
7 164 (11.82%) Manufacturing
8 155 (11.17%) Analytical Skills
9 113 (8.14%) Advertising
10 93 (6.70%) Presentation Skills
11 60 (4.32%) Pharmaceutical
12 53 (3.82%) Games
13 45 (3.24%) Legal
13 45 (3.24%) Organisational Skills
14 34 (2.45%) Law
15 29 (2.09%) Publishing
16 19 (1.37%) Banking
17 18 (1.30%) Police
18 17 (1.22%) Local Government
19 15 (1.08%) Billing
Job Titles
1 318 (22.91%) Developer
2 139 (10.01%) Analyst
3 91 (6.56%) Consultant
4 74 (5.33%) Architect
5 67 (4.83%) Product Manager
6 65 (4.68%) Software Engineer
7 56 (4.03%) .NET Developer
8 53 (3.82%) Full Stack Developer
8 53 (3.82%) Project Manager
9 47 (3.39%) C# Developer
10 45 (3.24%) Business Manager
10 45 (3.24%) Development Manager
11 42 (3.03%) Business Development Manager
11 42 (3.03%) Senior Developer
12 36 (2.59%) C# .NET Developer
13 32 (2.31%) Junior
13 32 (2.31%) Senior Software Engineer
14 31 (2.23%) Data Analyst
14 31 (2.23%) Solutions Architect
15 29 (2.09%) Java Developer
Libraries, Frameworks & Software Standards
1 193 (13.90%) React
2 185 (13.33%) HTML
3 159 (11.46%) CSS
4 144 (10.37%) Node.js
5 110 (7.93%) .NET
6 86 (6.20%) AngularJS
7 77 (5.55%) JSON
7 77 (5.55%) Web Services
8 65 (4.68%) jQuery
8 65 (4.68%) RESTful
8 65 (4.68%) XML
9 58 (4.18%) REST
10 50 (3.60%) Next.js
11 49 (3.53%) ASP.NET
12 45 (3.24%) Vue.js
13 44 (3.17%) GraphQL
14 42 (3.03%) HTML5
15 38 (2.74%) CSS3
16 35 (2.52%) SOAP
17 34 (2.45%) COM
Miscellaneous
1 192 (13.83%) User Experience
2 87 (6.27%) Social Media
3 68 (4.90%) Virtual Team
4 61 (4.39%) Mobile App
5 49 (3.53%) Algorithms
6 48 (3.46%) Self-Motivation
7 45 (3.24%) Blog
8 42 (3.03%) Digital Media
9 40 (2.88%) Driving Licence
10 32 (2.31%) Life Science
11 30 (2.16%) Management Information System
12 26 (1.87%) Cloud Native
13 21 (1.51%) Analytical Mindset
14 19 (1.37%) Greenfield Project
14 19 (1.37%) iPad
15 18 (1.30%) Data Centre
15 18 (1.30%) EPoS
15 18 (1.30%) Marketing Technology
15 18 (1.30%) PMI
16 15 (1.08%) Linux Command Line
Operating Systems
1 110 (7.93%) Linux
2 66 (4.76%) Unix
3 36 (2.59%) Windows
4 23 (1.66%) Android
5 21 (1.51%) Apple iOS
6 13 (0.94%) Embedded Linux
7 11 (0.79%) Windows Server
8 10 (0.72%) Windows 10
9 6 (0.43%) Windows 7
9 6 (0.43%) Windows Server 2012
10 3 (0.22%) VMS
11 2 (0.14%) Ubuntu
11 2 (0.14%) Windows Server 2016
12 1 (0.072%) CentOS
12 1 (0.072%) Debian
12 1 (0.072%) Mac OS
12 1 (0.072%) Mac OS X
12 1 (0.072%) Red Hat Enterprise Linux
12 1 (0.072%) Windows Server 2003
12 1 (0.072%) Windows Server 2019
Processes & Methodologies
1 408 (29.39%) Agile Software Development
2 379 (27.31%) Digital Marketing
3 254 (18.30%) Analytics
4 249 (17.94%) Problem-Solving
5 248 (17.87%) Business Intelligence
6 171 (12.32%) Programme Management
7 165 (11.89%) Software Engineering
8 154 (11.10%) Scrum
9 146 (10.52%) Stakeholder Management
10 140 (10.09%) B2B
11 137 (9.87%) CRM
11 137 (9.87%) E-Commerce
12 133 (9.58%) Microservices
13 131 (9.44%) Business Development
14 130 (9.37%) Project Management
15 124 (8.93%) DevOps
16 123 (8.86%) Full Stack Development
17 102 (7.35%) Mentoring
18 101 (7.28%) SEO
19 91 (6.56%) Decision-Making
Programming Languages
1 325 (23.41%) JavaScript
2 248 (17.87%) SQL
3 205 (14.77%) Python
4 144 (10.37%) Java
5 126 (9.08%) C#
6 97 (6.99%) PHP
7 83 (5.98%) Go
8 82 (5.91%) TypeScript
9 60 (4.32%) C
10 47 (3.39%) Groovy
11 43 (3.10%) C++
12 34 (2.45%) Ruby
13 29 (2.09%) Scala
14 24 (1.73%) R
15 22 (1.59%) Shell Script
16 21 (1.51%) ES6
17 18 (1.30%) PL/1
18 14 (1.01%) T-SQL
19 12 (0.86%) Apex Code
20 11 (0.79%) PowerShell
Qualifications
1 196 (14.12%) Degree
2 32 (2.31%) PhD
2 32 (2.31%) Security Cleared
3 26 (1.87%) Computer Science Degree
4 22 (1.59%) MBA
5 20 (1.44%) PMI Certification
6 19 (1.37%) Numerate Degree
7 16 (1.15%) APMP
7 16 (1.15%) SC Cleared
8 9 (0.65%) Oracle Certification
9 8 (0.58%) CISSP
9 8 (0.58%) PRINCE2 Practitioner
10 7 (0.50%) CISM
10 7 (0.50%) PRINCE2 Certification
11 6 (0.43%) HND
12 4 (0.29%) CTC Cleared
12 4 (0.29%) Microsoft Certification
12 4 (0.29%) PMP
13 3 (0.22%) Cisco Certification
13 3 (0.22%) DV Cleared
Quality Assurance & Compliance
1 65 (4.68%) QA
2 37 (2.67%) GDPR
3 34 (2.45%) NIST
4 22 (1.59%) Accessibility
5 20 (1.44%) SLA
6 19 (1.37%) Data Quality
7 17 (1.22%) PCI DSS
8 15 (1.08%) Actionable Recommendations
9 7 (0.50%) Good Clinical Practice
9 7 (0.50%) ISO/IEC 27001
10 4 (0.29%) WCAG
11 3 (0.22%) CDISC
11 3 (0.22%) ISO/IEC 20000
12 2 (0.14%) HIPAA
13 1 (0.072%) COBIT
13 1 (0.072%) Cyber Essentials
13 1 (0.072%) Cyber Essentials PLUS
13 1 (0.072%) Def Stans
13 1 (0.072%) MiFID
13 1 (0.072%) PMO
System Software
1 120 (8.65%) Docker
2 31 (2.23%) Active Directory
3 7 (0.50%) Virtual Machines
4 3 (0.22%) Oracle RAC
4 3 (0.22%) Virtual Servers
5 2 (0.14%) Virtual Desktop
5 2 (0.14%) VMware Infrastructure
6 1 (0.072%) KVM
6 1 (0.072%) Varnish
6 1 (0.072%) VMware ESXi
Systems Management
1 111 (8.00%) Kubernetes
2 62 (4.47%) Terraform
3 45 (3.24%) Ansible
4 10 (0.72%) Argo
5 9 (0.65%) Prometheus
5 9 (0.65%) Puppet
6 8 (0.58%) Opscode Chef
7 7 (0.50%) Microsoft Intune
8 6 (0.43%) FlexNet
8 6 (0.43%) Grafana
9 5 (0.36%) SCCM
9 5 (0.36%) ZABBIX
10 4 (0.29%) Nagios
11 2 (0.14%) Nessus
11 2 (0.14%) Single Sign-On
12 1 (0.072%) CASB
12 1 (0.072%) Graylog
12 1 (0.072%) Jamf Pro
12 1 (0.072%) QRadar
12 1 (0.072%) vCenter Server
Vendors
1 204 (14.70%) Google
2 186 (13.40%) Microsoft
3 169 (12.18%) SAP
4 79 (5.69%) Adobe
5 73 (5.26%) Salesforce.com
6 51 (3.67%) Facebook
7 42 (3.03%) Oracle
8 31 (2.23%) Apple
9 27 (1.95%) Qubit
10 25 (1.80%) Sitecore
11 24 (1.73%) Salesforce Marketing Cloud
12 20 (1.44%) Twitter
13 15 (1.08%) CyberArk
13 15 (1.08%) ForgeRock
14 12 (0.86%) Rackspace
15 11 (0.79%) HubSpot
15 11 (0.79%) MuleSoft
16 9 (0.65%) JD Edwards
16 9 (0.65%) Okta
17 8 (0.58%) Instagram