Hybrid/Remote Marketing Job Trends

Marketing
UK > Work from Home

The table below looks at the prevalence of the term Marketing in remote or hybrid work. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 14 March 2026, comparing them to the same period in the previous two years.

6 months to
14 Mar 2026
Same period 2025 Same period 2024
Rank 30 36 57
Rank change year-on-year +6 +21 -16
Permanent jobs citing Marketing 1,048 1,036 1,469
As % of all permanent jobs with remote/hybrid work options 6.23% 7.49% 4.91%
As % of the General category 10.85% 10.48% 7.98%
Number of salaries quoted 662 364 1,207
10th Percentile £26,600 £32,150 £29,000
25th Percentile £34,000 £41,250 £35,000
Median annual salary (50th Percentile) £47,500 £60,000 £47,500
Median % change year-on-year -20.83% +26.32% -20.17%
75th Percentile £62,500 £80,000 £62,500
90th Percentile £83,750 £105,000 £80,000
UK median annual salary £45,000 £60,000 £45,000
% change year-on-year -25.00% +33.33% -20.35%

All General Skills
Work from Home

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring general skills.

Permanent vacancies with a requirement for general skills 9,655 9,884 18,416
As % of all permanent jobs with a WFH option 57.41% 71.45% 61.50%
Number of salaries quoted 6,212 6,240 14,696
10th Percentile £30,000 £31,250 £31,800
25th Percentile £40,188 £45,000 £42,500
Median annual salary (50th Percentile) £57,500 £62,500 £57,500
Median % change year-on-year -8.00% +8.70% -8.00%
75th Percentile £78,750 £83,000 £75,750
90th Percentile £97,500 £110,000 £95,000
UK median annual salary £55,000 £60,000 £53,500
% change year-on-year -8.33% +12.15% -10.83%

Marketing
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of permanent IT job postings citing Marketing and offering remote or hybrid work options relative to all permanent IT jobs advertised.

Marketing job vacancy trend for remote/hybrid jobs

Marketing
Salary Trend for Remote/Hybrid Jobs

Salary distribution trend for jobs with remote/hybrid work options citing Marketing.

Salary distribution trend for jobs with remote/hybrid work options citing Marketing

Marketing
Salary Histogram for Remote/Hybrid Jobs

Salary distribution for jobs with remote/hybrid work options citing Marketing over the 6 months to 14 March 2026.

Marketing salary histogram for jobs with remote/hybrid work options

Marketing
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 32 (3.05%) CMS
2 31 (2.96%) WordPress
3 10 (0.95%) Adobe Experience Manager
4 9 (0.86%) Confluence
5 6 (0.57%) Drupal
6 5 (0.48%) Microsoft Exchange
7 2 (0.19%) Headless CMS
7 2 (0.19%) Sitecore CMS
7 2 (0.19%) Tomcat
7 2 (0.19%) Umbraco
7 2 (0.19%) WebLogic
7 2 (0.19%) WebLogic Portal
8 1 (0.095%) DNN
8 1 (0.095%) Kentico
8 1 (0.095%) SharePoint
8 1 (0.095%) Strapi
8 1 (0.095%) SugarCRM
Applications
1 57 (5.44%) Microsoft Excel
2 46 (4.39%) Adobe Creative Suite
3 43 (4.10%) Microsoft Office
4 35 (3.34%) Microsoft PowerPoint
5 24 (2.29%) Photoshop
6 20 (1.91%) InDesign
7 19 (1.81%) Adobe Illustrator
8 15 (1.43%) Adobe Premiere
9 7 (0.67%) Adobe After Effects
10 6 (0.57%) Trello
11 5 (0.48%) CapCut
12 3 (0.29%) Elementor
12 3 (0.29%) SketchUp
13 2 (0.19%) Microsoft Project
13 2 (0.19%) Notion
13 2 (0.19%) Spreadsheet
14 1 (0.095%) Acrobat
14 1 (0.095%) Adobe XD
14 1 (0.095%) Chatbot
14 1 (0.095%) GIMP
Business Applications
1 31 (2.96%) Dynamics CRM
2 19 (1.81%) NetSuite
3 16 (1.53%) Shopify
4 13 (1.24%) Adobe Campaign
4 13 (1.24%) Magento
5 10 (0.95%) Workfront
6 9 (0.86%) Salesforce CRM
7 4 (0.38%) Dynamics AX
8 3 (0.29%) Oracle Applications
9 2 (0.19%) Oracle EBS
9 2 (0.19%) Primavera
9 2 (0.19%) SAP ERP
10 1 (0.095%) Dynamics GP
10 1 (0.095%) Payment Gateway
10 1 (0.095%) Raiser’s Edge
10 1 (0.095%) SAP S/4HANA
10 1 (0.095%) Sprinklr
Cloud Services
1 210 (20.04%) SaaS
2 69 (6.58%) Azure
3 54 (5.15%) Power Platform
4 51 (4.87%) Google Analytics
5 34 (3.24%) AWS
6 30 (2.86%) Dynamics 365
7 28 (2.67%) Microsoft 365
8 26 (2.48%) Canva
9 22 (2.10%) Google Ads
10 21 (2.00%) GitHub
11 19 (1.81%) Azure DevOps
11 19 (1.81%) Salesforce Sales Cloud
12 18 (1.72%) Salesforce Service Cloud
13 17 (1.62%) GCP
14 16 (1.53%) iPaaS
15 13 (1.24%) Sprout Social
16 12 (1.15%) Asana
16 12 (1.15%) GitHub Copilot
17 10 (0.95%) Google Tag Manager
17 10 (0.95%) OCI
Communications & Networking
1 84 (8.02%) Broadband
2 14 (1.34%) Unified Communications
3 10 (0.95%) Firewall
4 8 (0.76%) Cisco ASA
5 6 (0.57%) BGP
5 6 (0.57%) SMS
5 6 (0.57%) Wi-Fi
6 4 (0.38%) LAN
6 4 (0.38%) VLAN
6 4 (0.38%) VPN
6 4 (0.38%) WAN
7 3 (0.29%) Cisco Firepower
7 3 (0.29%) DMARC
7 3 (0.29%) HTTP
7 3 (0.29%) WebEx
7 3 (0.29%) Wireless
8 2 (0.19%) Ethernet
8 2 (0.19%) IPv6
9 1 (0.095%) MPLS
9 1 (0.095%) OSPF
Database & Business Intelligence
1 42 (4.01%) Power BI
2 31 (2.96%) Metadata
3 28 (2.67%) Tableau
4 13 (1.24%) SQL Server
5 8 (0.76%) MongoDB
6 6 (0.57%) Azure SQL Database
7 5 (0.48%) Looker
8 4 (0.38%) Data Warehouse
8 4 (0.38%) MySQL
8 4 (0.38%) NoSQL
8 4 (0.38%) Power Query
8 4 (0.38%) Qlik Sense
9 3 (0.29%) Big Data
9 3 (0.29%) Relational Database
10 2 (0.19%) Oracle Database
10 2 (0.19%) Oracle Discoverer
10 2 (0.19%) Oracle Reports
10 2 (0.19%) PostgreSQL
11 1 (0.095%) BigQuery
11 1 (0.095%) SQL Server Integration Services
Development Applications
1 45 (4.29%) Jenkins
2 40 (3.82%) GitLab
2 40 (3.82%) SonarQube
3 21 (2.00%) JIRA
4 16 (1.53%) Git
5 6 (0.57%) Storybook
6 4 (0.38%) Postman
7 3 (0.29%) Visual Studio
8 2 (0.19%) Oracle APEX
8 2 (0.19%) Oracle Forms
8 2 (0.19%) SoapUI
9 1 (0.095%) Subversion
General
1 438 (41.79%) Social Skills
2 226 (21.56%) Finance
3 140 (13.36%) Inclusion and Diversity
4 137 (13.07%) Analytical Skills
5 112 (10.69%) Retail
6 83 (7.92%) Public Sector
7 64 (6.11%) Manufacturing
8 63 (6.01%) Organisational Skills
9 62 (5.92%) Telecoms
10 55 (5.25%) Presentation Skills
11 53 (5.06%) Games
12 52 (4.96%) Electronics
13 49 (4.68%) Advertising
14 39 (3.72%) Banking
15 38 (3.63%) Publishing
16 34 (3.24%) Legal
17 31 (2.96%) Law
18 29 (2.77%) Automotive
19 26 (2.48%) Back Office
19 26 (2.48%) Brand Awareness
Job Titles
1 130 (12.40%) Senior
2 95 (9.06%) Marketing Manager
3 84 (8.02%) Marketing Executive
4 66 (6.30%) Architect
5 63 (6.01%) Sales Executive
6 56 (5.34%) Analyst
7 55 (5.25%) Account Manager
8 51 (4.87%) Consultant
9 45 (4.29%) Senior Manager
10 44 (4.20%) Corporate Sales Executive
11 42 (4.01%) Developer
12 40 (3.82%) Lead
13 38 (3.63%) Salesforce Architect
14 37 (3.53%) Business Manager
15 33 (3.15%) Development Manager
16 31 (2.96%) Business Development Manager
16 31 (2.96%) Product Manager
17 30 (2.86%) Technical Architect
18 29 (2.77%) Solutions Architect
19 26 (2.48%) Campaign Manager
Libraries, Frameworks & Software Standards
1 58 (5.53%) REST
2 54 (5.15%) Lightning Web Components
2 54 (5.15%) SOAP
3 42 (4.01%) Visualforce
4 29 (2.77%) HTML
5 25 (2.39%) CSS
6 23 (2.19%) .NET
7 22 (2.10%) SAP CAF
8 21 (2.00%) React
9 12 (1.15%) JSON
10 11 (1.05%) Next.js
11 9 (0.86%) Node.js
12 7 (0.67%) JSON-LD
13 6 (0.57%) .NET Core
14 5 (0.48%) ASP.NET
14 5 (0.48%) Laravel
15 4 (0.38%) Flash
15 4 (0.38%) RESTful
16 3 (0.29%) Middleware
16 3 (0.29%) XMPP
Miscellaneous
1 139 (13.26%) Social Media
2 102 (9.73%) Product Ownership
3 49 (4.68%) Blog
4 48 (4.58%) Onboarding
5 45 (4.29%) Web Conferencing
6 41 (3.91%) Marketing Technology
7 40 (3.82%) Self-Motivation
8 29 (2.77%) Over-the-Top Content
9 25 (2.39%) Cloud Native
10 19 (1.81%) Video Editing
11 18 (1.72%) Algorithms
11 18 (1.72%) Management Information System
12 13 (1.24%) FMCG
12 13 (1.24%) Graphic Design
13 12 (1.15%) Podcast
13 12 (1.15%) Video Conferencing
14 11 (1.05%) Analytical Mindset
14 11 (1.05%) Data Structures
14 11 (1.05%) Driving Licence
15 10 (0.95%) Greenfield Project
Operating Systems
1 15 (1.43%) Windows
2 8 (0.76%) Linux
3 6 (0.57%) Android
3 6 (0.57%) Apple iOS
4 5 (0.48%) Mac OS
5 3 (0.29%) Windows Server
6 2 (0.19%) Unix
Processes & Methodologies
1 212 (20.23%) CRM
2 208 (19.85%) B2B
3 192 (18.32%) Analytics
4 175 (16.70%) AI
4 175 (16.70%) Digital Marketing
5 162 (15.46%) Customer Experience
6 157 (14.98%) Roadmaps
7 146 (13.93%) Agile
8 132 (12.60%) Continuous Improvement
9 127 (12.12%) Decision-Making
10 126 (12.02%) Problem-Solving
11 123 (11.74%) Business Intelligence
12 109 (10.40%) Project Management
13 106 (10.11%) SEO
14 98 (9.35%) Business Development
15 92 (8.78%) Lead Generation
16 89 (8.49%) DevOps
17 86 (8.21%) Collaborative Culture
18 79 (7.54%) CI/CD
19 77 (7.35%) Marketing Strategy
Programming Languages
1 68 (6.49%) SQL
2 55 (5.25%) Apex Code
3 42 (4.01%) SOQL
3 42 (4.01%) SOSL
4 40 (3.82%) Python
5 22 (2.10%) JavaScript
6 19 (1.81%) TypeScript
7 15 (1.43%) C#
8 13 (1.24%) PHP
9 9 (0.86%) Java
10 3 (0.29%) Bash
10 3 (0.29%) Kotlin
10 3 (0.29%) Swift
11 2 (0.19%) PL/SQL
11 2 (0.19%) R
12 1 (0.095%) Data Analysis Expressions
12 1 (0.095%) Go
12 1 (0.095%) PowerShell
12 1 (0.095%) SPARQL
12 1 (0.095%) VBA
Qualifications
1 148 (14.12%) Degree
2 45 (4.29%) Security Cleared
3 35 (3.34%) SC Cleared
4 24 (2.29%) ACCA
5 23 (2.19%) CIMA
6 22 (2.10%) CISM
6 22 (2.10%) CISSP
6 22 (2.10%) ISO 27001 Lead Implementer
7 14 (1.34%) Master's Degree
8 11 (1.05%) CFA
8 11 (1.05%) DBS Check
8 11 (1.05%) DV Cleared
9 8 (0.76%) Microsoft Certification
10 7 (0.67%) BPSS Clearance
10 7 (0.67%) Numerate Degree
11 6 (0.57%) Computer Science Degree
11 6 (0.57%) MBA
12 4 (0.38%) PMI Certification
12 4 (0.38%) Postgraduate
13 1 (0.095%) MCSE
Quality Assurance & Compliance
1 37 (3.53%) Accessibility
2 32 (3.05%) ISO/IEC 27001
3 24 (2.29%) GRC
4 23 (2.19%) QA
5 22 (2.10%) NIST
6 16 (1.53%) GDPR
7 9 (0.86%) ISO 9001
8 8 (0.76%) Actionable Recommendations
9 7 (0.67%) SLA
9 7 (0.67%) WCAG
10 5 (0.48%) PERC
11 4 (0.38%) Data Quality
12 2 (0.19%) GAAP
13 1 (0.095%) IFRS
13 1 (0.095%) PCI DSS
13 1 (0.095%) PMO
System Software
1 14 (1.34%) Active Directory
2 9 (0.86%) VMware Infrastructure
3 6 (0.57%) Docker
4 5 (0.48%) VMware NSX
5 4 (0.38%) vSphere
6 3 (0.29%) Microsoft Virtual Server
6 3 (0.29%) Virtual Servers
7 1 (0.095%) Virtual Desktop
Systems Management
1 8 (0.76%) Ansible
2 6 (0.57%) Terraform
3 4 (0.38%) Kubernetes
4 3 (0.29%) Cisco CUCM
4 3 (0.29%) cPanel
4 3 (0.29%) Grafana
4 3 (0.29%) Plesk
5 2 (0.19%) Oracle Enterprise Manager
6 1 (0.095%) Docker Swarm
6 1 (0.095%) Puppet
6 1 (0.095%) Rancher
6 1 (0.095%) Single Sign-On
6 1 (0.095%) vRealize Orchestrator
Vendors
1 171 (16.32%) Salesforce
2 153 (14.60%) Microsoft
3 112 (10.69%) Adobe
4 89 (8.49%) Google
5 69 (6.58%) Cisco
6 61 (5.82%) HubSpot
7 52 (4.96%) SAP
8 51 (4.87%) Dell
9 43 (4.10%) Splunk
10 24 (2.29%) Instagram
11 20 (1.91%) Pardot
12 19 (1.81%) Facebook
13 17 (1.62%) Oracle
14 11 (1.05%) Hootsuite
14 11 (1.05%) Sage
14 11 (1.05%) Salesforce Marketing Cloud
14 11 (1.05%) Wrike
15 10 (0.95%) Zoho
16 9 (0.86%) VMware
17 8 (0.76%) YouTube