Period
to 29 November 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 29 November 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK > Work from Home
6 months to
29 Nov 2021
Same period 2020 Same period 2019
Rank 46 66 52
Rank change year-on-year +20 -14 +9
Permanent jobs citing Marketing 1,755 361 385
As % of all permanent jobs with a WFH option 6.02% 4.39% 4.97%
As % of the General category 11.01% 10.06% 9.59%
Number of salaries quoted 1,105 322 343
10th Percentile £33,000 £32,500 £34,400
25th Percentile £42,500 £41,250 £42,000
Median annual salary (50th Percentile) £57,500 £55,000 £55,000
Median % change year-on-year +4.55% - -
75th Percentile £77,500 £73,750 £68,750
90th Percentile £92,000 £85,000 £84,000
UK median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a WFH option and a requirement for common skills.

All General Skills
Work from Home
Permanent vacancies with a requirement for common skills 15,946 3,588 4,015
As % of all permanent jobs with a WFH option 54.70% 43.61% 51.87%
Number of salaries quoted 11,486 3,162 3,377
10th Percentile £35,000 £32,500 £35,000
25th Percentile £45,000 £42,500 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% +4.55%
75th Percentile £80,000 £73,750 £77,500
90th Percentile £96,250 £86,250 £92,500
UK median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +2.94%

Marketing
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Marketing as a proportion of all IT jobs advertised.

Marketing trend for jobs with a WFH option

Marketing
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with a work from home option citing Marketing.

Marketing salary trend for jobs with a WFH option

Marketing
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with a work from home option citing Marketing over the 6 months to 29 November 2021.

Marketing salary histogram for jobs with a WFH option

For the 6 months to 29 November 2021, Marketing job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent jobs with a WFH option and a requirement for Marketing.

1 501 (28.55%) Agile Software Development
2 475 (27.07%) Social Skills
3 397 (22.62%) Finance
4 376 (21.42%) Digital Marketing
5 320 (18.23%) JavaScript
6 306 (17.44%) Analytics
7 287 (16.35%) Microsoft
8 272 (15.50%) SQL
9 270 (15.38%) Degree
10 246 (14.02%) Retail
11 245 (13.96%) Azure
12 232 (13.22%) AWS
13 230 (13.11%) Python
14 227 (12.93%) HTML
15 207 (11.79%) Business Intelligence
16 206 (11.74%) Problem-Solving
17 201 (11.45%) Google
18 199 (11.34%) Mentoring
19 194 (11.05%) SaaS
20 189 (10.77%) User Experience
20 189 (10.77%) React
21 173 (9.86%) E-Commerce
22 171 (9.74%) Software Engineering
23 169 (9.63%) Public Sector
24 167 (9.52%) Coaching
25 166 (9.46%) Analytical Skills
25 166 (9.46%) CSS
26 161 (9.17%) Manufacturing
27 160 (9.12%) Full Stack Development
28 159 (9.06%) Telecoms

Marketing
Co-occurring IT Skills with a WFH Option by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 121 (6.89%) CMS
2 64 (3.65%) WordPress
3 52 (2.96%) Apache
4 37 (2.11%) SAS
5 33 (1.88%) Sitecore CMS
6 28 (1.60%) Elasticsearch
7 27 (1.54%) Apache Solr
8 23 (1.31%) EPiServer
8 23 (1.31%) Kentico
8 23 (1.31%) SharePoint
8 23 (1.31%) Umbraco
9 22 (1.25%) Confluence
10 17 (0.97%) Drupal
11 14 (0.80%) Apache Spark
12 13 (0.74%) MODX
13 9 (0.51%) Apache Airflow
13 9 (0.51%) IIS
14 7 (0.40%) MS Exchange
14 7 (0.40%) nginx
15 6 (0.34%) Adobe Experience Manager
Applications
1 79 (4.50%) Microsoft Excel
2 77 (4.39%) Microsoft PowerPoint
3 42 (2.39%) Microsoft Office
4 36 (2.05%) Microsoft Project
5 20 (1.14%) Sketch
6 19 (1.08%) Figma
7 11 (0.63%) MS Visio
8 10 (0.57%) Adobe Creative Suite
8 10 (0.57%) InVision
9 8 (0.46%) Photoshop
9 8 (0.46%) UserZoom
10 7 (0.40%) Chatbot
10 7 (0.40%) Marvel
11 5 (0.28%) Spreadsheet
11 5 (0.28%) SPSS
12 3 (0.17%) InDesign
12 3 (0.17%) Zeplin
13 2 (0.11%) Adobe Illustrator
13 2 (0.11%) Adobe XD
14 1 (0.057%) Windchill
Business Applications
1 32 (1.82%) Dynamics CRM
2 29 (1.65%) Adobe Campaign
3 21 (1.20%) Oracle ERP
4 19 (1.08%) Dynamics AX
4 19 (1.08%) Oracle EBS
5 16 (0.91%) PeopleSoft HCM
6 9 (0.51%) Oracle Applications
7 8 (0.46%) Magento
7 8 (0.46%) Social Studio
8 7 (0.40%) NetSuite
9 5 (0.28%) Salesforce.com CRM
10 4 (0.23%) Shopify
10 4 (0.23%) Unica
10 4 (0.23%) Unit4 Business World
11 3 (0.17%) Oracle EBS R12
11 3 (0.17%) SAP ERP
11 3 (0.17%) SAP S/4HANA
12 2 (0.11%) Eloqua
12 2 (0.11%) FastStats
12 2 (0.11%) JDE OneWorld
Cloud Services
1 245 (13.96%) Azure
2 232 (13.22%) AWS
3 194 (11.05%) SaaS
4 143 (8.15%) GCP
5 119 (6.78%) Google Analytics
6 92 (5.24%) Serverless
7 78 (4.44%) Power Platform
8 51 (2.91%) Microsoft 365
9 46 (2.62%) GitHub
9 46 (2.62%) PaaS
10 36 (2.05%) Dynamics 365
11 30 (1.71%) Datadog
12 24 (1.37%) Azure Functions
13 23 (1.31%) Salesforce Sales Cloud
14 22 (1.25%) Firebase
14 22 (1.25%) Google Tag Manager
14 22 (1.25%) Rackspace Cloud
15 20 (1.14%) Azure Active Directory
15 20 (1.14%) Cloudflare
15 20 (1.14%) Google Ads
Communications & Networking
1 52 (2.96%) HTTP
2 44 (2.51%) Internet
3 33 (1.88%) SMS
4 23 (1.31%) Intranet
5 16 (0.91%) Firewall
6 11 (0.63%) DNS
7 10 (0.57%) SD-WAN
7 10 (0.57%) WAN
8 9 (0.51%) Broadband
8 9 (0.51%) SSH
9 7 (0.40%) SCCP
10 6 (0.34%) VPN
11 4 (0.23%) Network Security
11 4 (0.23%) Skype
11 4 (0.23%) TCP/IP
11 4 (0.23%) Wireless
12 1 (0.057%) DHCP
12 1 (0.057%) Multicast
12 1 (0.057%) SAN
12 1 (0.057%) Wi-Fi
Database & Business Intelligence
1 105 (5.98%) SQL Server
2 67 (3.82%) Tableau
3 57 (3.25%) Power BI
4 55 (3.13%) MySQL
5 41 (2.34%) NoSQL
6 39 (2.22%) MongoDB
7 31 (1.77%) Redis
8 29 (1.65%) Relational Database
9 25 (1.42%) SQL Server Reporting Services
10 23 (1.31%) Amazon Aurora
10 23 (1.31%) PostgreSQL
11 22 (1.25%) Big Data
12 15 (0.85%) Blockchain
13 14 (0.80%) RDBMS
14 13 (0.74%) Data Lake
14 13 (0.74%) Data Warehouse
15 12 (0.68%) Amazon Redshift
16 11 (0.63%) BigQuery
16 11 (0.63%) MS Access
17 10 (0.57%) Oracle Database
Development Applications
1 121 (6.89%) Git (software)
2 67 (3.82%) JIRA
3 31 (1.77%) GitLab
4 27 (1.54%) Axure RP
5 23 (1.31%) Visual Studio
6 17 (0.97%) Team Foundation Server
7 14 (0.80%) Cypress.io
7 14 (0.80%) git-flow
7 14 (0.80%) Jenkins
8 13 (0.74%) Visual Studio Team System
9 11 (0.63%) webpack
10 10 (0.57%) RSpec
10 10 (0.57%) Selenium
11 7 (0.40%) GoCD
11 7 (0.40%) Oracle APEX
12 5 (0.28%) Bitbucket
12 5 (0.28%) Oracle Forms
12 5 (0.28%) Xcode
13 4 (0.23%) JUnit
13 4 (0.23%) PhpStorm
General
1 475 (27.07%) Social Skills
2 397 (22.62%) Finance
3 246 (14.02%) Retail
4 169 (9.63%) Public Sector
5 166 (9.46%) Analytical Skills
6 161 (9.17%) Manufacturing
7 159 (9.06%) Telecoms
8 126 (7.18%) Electronics
9 88 (5.01%) Presentation Skills
10 82 (4.67%) Advertising
11 62 (3.53%) Law
12 61 (3.48%) Pharmaceutical
13 59 (3.36%) Banking
14 41 (2.34%) Organisational Skills
15 39 (2.22%) Games
15 39 (2.22%) Legal
16 37 (2.11%) Publishing
17 36 (2.05%) Inclusion and Diversity
18 19 (1.08%) Influencing Skills
19 18 (1.03%) Police
Job Titles
1 344 (19.60%) Developer
2 121 (6.89%) Analyst
2 121 (6.89%) Consultant
3 104 (5.93%) Architect
4 84 (4.79%) Product Manager
5 75 (4.27%) Graduate
6 69 (3.93%) Senior Developer
7 64 (3.65%) Project Manager
8 63 (3.59%) Product Owner
9 56 (3.19%) Full Stack Developer
10 55 (3.13%) Web Developer
11 54 (3.08%) .NET Developer
12 53 (3.02%) Solutions Architect
13 47 (2.68%) Head of Development
13 47 (2.68%) Marketing Manager
14 46 (2.62%) Software Engineer
15 45 (2.56%) Development Manager
16 42 (2.39%) Business Manager
17 41 (2.34%) PHP Developer
18 40 (2.28%) Business Development Manager
Libraries, Frameworks & Software Standards
1 227 (12.93%) HTML
2 189 (10.77%) React
3 166 (9.46%) CSS
4 147 (8.38%) Node.js
5 129 (7.35%) .NET
6 98 (5.58%) AngularJS
7 94 (5.36%) Web Services
8 76 (4.33%) RESTful
9 75 (4.27%) jQuery
10 68 (3.87%) REST
11 56 (3.19%) Vue.js
12 53 (3.02%) JSON
13 51 (2.91%) XML
14 45 (2.56%) SOAP
15 43 (2.45%) Next.js
16 39 (2.22%) ASP.NET
17 36 (2.05%) HTML5
18 35 (1.99%) GraphQL
19 33 (1.88%) .NET Core
20 32 (1.82%) Laravel
Miscellaneous
1 189 (10.77%) User Experience
2 101 (5.75%) Social Media
3 74 (4.22%) Blog
4 73 (4.16%) Marketing Technology
5 65 (3.70%) Self-Motivation
6 64 (3.65%) Virtual Team
7 50 (2.85%) Algorithms
8 47 (2.68%) Digital Media
8 47 (2.68%) Mobile App
9 34 (1.94%) Driving Licence
10 33 (1.88%) Management Information System
11 28 (1.60%) Life Science
12 26 (1.48%) Greenfield Project
13 24 (1.37%) Public Cloud
14 23 (1.31%) iPad
15 22 (1.25%) PMI
16 20 (1.14%) Xbox
17 16 (0.91%) SCADA
18 15 (0.85%) Cloud Native
18 15 (0.85%) Enterprise Software
Operating Systems
1 86 (4.90%) Linux
2 38 (2.17%) Windows
3 37 (2.11%) Unix
4 36 (2.05%) Android
5 35 (1.99%) Apple iOS
6 19 (1.08%) Windows Server
7 7 (0.40%) Windows 10
7 7 (0.40%) Windows Server 2012
8 4 (0.23%) Embedded Linux
9 3 (0.17%) CentOS
9 3 (0.17%) Debian
9 3 (0.17%) Red Hat Enterprise Linux
9 3 (0.17%) Ubuntu
9 3 (0.17%) Windows 7
10 2 (0.11%) VMS
Processes & Methodologies
1 501 (28.55%) Agile Software Development
2 376 (21.42%) Digital Marketing
3 306 (17.44%) Analytics
4 207 (11.79%) Business Intelligence
5 206 (11.74%) Problem-Solving
6 199 (11.34%) Mentoring
7 173 (9.86%) E-Commerce
8 171 (9.74%) Software Engineering
9 167 (9.52%) Coaching
10 160 (9.12%) Full Stack Development
11 158 (9.00%) Stakeholder Management
12 157 (8.95%) CRM
13 153 (8.72%) Project Management
14 140 (7.98%) DevOps
14 140 (7.98%) Presales
15 139 (7.92%) B2B
16 138 (7.86%) Scrum
17 132 (7.52%) Business Development
18 126 (7.18%) Programme Management
19 117 (6.67%) Web Development
Programming Languages
1 320 (18.23%) JavaScript
2 272 (15.50%) SQL
3 230 (13.11%) Python
4 147 (8.38%) Java
5 136 (7.75%) C#
6 122 (6.95%) PHP
7 89 (5.07%) TypeScript
8 55 (3.13%) R
9 49 (2.79%) Ruby
10 44 (2.51%) C
11 40 (2.28%) Go
12 38 (2.17%) Groovy
12 38 (2.17%) PowerShell
13 28 (1.60%) C++
14 26 (1.48%) Scala
15 21 (1.20%) Kotlin
16 20 (1.14%) T-SQL
17 19 (1.08%) VB.NET
18 18 (1.03%) ES6
18 18 (1.03%) PL/1
Qualifications
1 270 (15.38%) Degree
2 33 (1.88%) PhD
3 29 (1.65%) Security Cleared
4 27 (1.54%) PMI Certification
5 23 (1.31%) MBA
6 19 (1.08%) APMP
7 17 (0.97%) Oracle Certification
8 15 (0.85%) Numerate Degree
9 13 (0.74%) SC Cleared
10 9 (0.51%) Analytics IQ
10 9 (0.51%) Microsoft Certification
11 8 (0.46%) CISM
11 8 (0.46%) CISSP
11 8 (0.46%) PRINCE2 Practitioner
12 7 (0.40%) Computer Science Degree
12 7 (0.40%) PRINCE2 Certification
13 5 (0.28%) PMP
14 4 (0.23%) ACCA
14 4 (0.23%) CIMA
14 4 (0.23%) Cisco Certification
Quality Assurance & Compliance
1 92 (5.24%) QA
2 33 (1.88%) Accessibility
3 29 (1.65%) GDPR
4 17 (0.97%) Data Quality
5 14 (0.80%) NIST
6 9 (0.51%) ISO/IEC 27001
7 5 (0.28%) SLA
8 3 (0.17%) Actionable Recommendations
9 2 (0.11%) Good Clinical Practice
9 2 (0.11%) HIPAA
9 2 (0.11%) NCSC
9 2 (0.11%) WCAG
10 1 (0.057%) COBIT
10 1 (0.057%) DICOM
10 1 (0.057%) HL7
10 1 (0.057%) IEC 62304
10 1 (0.057%) ISO 9001
10 1 (0.057%) ISO/IEC 20000
10 1 (0.057%) PCI DSS
10 1 (0.057%) SNOMED CT
System Software
1 128 (7.29%) Docker
2 60 (3.42%) Active Directory
3 13 (0.74%) Virtual Desktop
4 8 (0.46%) Virtual Machines
5 6 (0.34%) VMware Infrastructure
6 5 (0.28%) Virtual Servers
7 4 (0.23%) vSphere
8 3 (0.17%) KVM
8 3 (0.17%) Oracle RAC
9 2 (0.11%) VMware ESXi
10 1 (0.057%) Firmware
Systems Management
1 122 (6.95%) Kubernetes
2 98 (5.58%) Terraform
3 42 (2.39%) Ansible
4 12 (0.68%) Active Directory Federation Services
4 12 (0.68%) Opscode Chef
5 11 (0.63%) Prometheus
5 11 (0.63%) Puppet
6 9 (0.51%) Matomo
7 8 (0.46%) Grafana
8 7 (0.40%) Single Sign-On
9 6 (0.34%) Argo
10 4 (0.23%) Microsoft Intune
10 4 (0.23%) SCCM
11 3 (0.17%) AirWatch
11 3 (0.17%) EMC NetWorker
12 2 (0.11%) Jamf Pro
12 2 (0.11%) Nessus
13 1 (0.057%) CASB
13 1 (0.057%) PTC Integrity
Vendors
1 287 (16.35%) Microsoft
2 201 (11.45%) Google
3 138 (7.86%) SAP
4 125 (7.12%) Salesforce.com
5 107 (6.10%) Adobe
6 66 (3.76%) Oracle
7 54 (3.08%) Facebook
8 43 (2.45%) Salesforce Marketing Cloud
9 37 (2.11%) Sitecore
10 30 (1.71%) Apple
11 25 (1.42%) Pardot
12 23 (1.31%) MuleSoft
13 22 (1.25%) JD Edwards
13 22 (1.25%) Optimizely
13 22 (1.25%) Rackspace
14 21 (1.20%) Spotify
14 21 (1.20%) Twitter
15 16 (0.91%) PeopleSoft
16 14 (0.80%) IBM
17 11 (0.63%) YouTube