Period
to 1 December 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 1 December 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > Yorkshire
6 months to
1 Dec 2021
Same period 2020 Same period 2019
Rank 244 173 218
Rank change year-on-year -71 +45 -11
Permanent jobs citing Advertising 25 6 40
As % of all permanent jobs advertised in Yorkshire 0.36% 0.19% 0.61%
As % of the General category 0.71% 0.45% 1.21%
Number of salaries quoted 14 6 37
10th Percentile £27,500 £34,250 £21,000
25th Percentile £29,594 £42,375 £38,750
Median annual salary (50th Percentile) £36,250 £55,000 £57,500
Median % change year-on-year -34.09% -4.35% +39.39%
75th Percentile £52,500 £57,500 £67,500
90th Percentile £66,875 " £71,750
England median annual salary £55,000 £59,250 £55,000
% change year-on-year -7.17% +7.73% +4.76%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for common skills.

All General Skills
Yorkshire
Permanent vacancies with a requirement for common skills 3,516 1,330 3,311
As % of all permanent IT jobs advertised in Yorkshire 51.00% 41.27% 50.52%
Number of salaries quoted 2,463 1,116 2,520
10th Percentile £27,250 £28,000 £23,500
25th Percentile £35,000 £35,637 £32,000
Median annual salary (50th Percentile) £47,500 £45,000 £45,000
Median % change year-on-year +5.56% - +5.88%
75th Percentile £61,250 £55,188 £56,250
90th Percentile £80,000 £65,000 £67,500
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Advertising
Job Vacancy Trend in Yorkshire

Job postings citing Advertising as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Advertising in Yorkshire

Advertising
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Advertising in Yorkshire.

Salary trend for Advertising in Yorkshire

Advertising
Salary Histogram in Yorkshire

Salary distribution for jobs citing Advertising in Yorkshire over the 6 months to 1 December 2021.

Salary histogram for Advertising in Yorkshire

Advertising
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Yorkshire region over the 6 months to 1 December 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -51 25 £36,250 -9.38% 7
Advertising
England

For the 6 months to 1 December 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Advertising.

1 15 (60.00%) Social Skills
2 11 (44.00%) Marketing
3 8 (32.00%) Finance
4 7 (28.00%) Microsoft Office
4 7 (28.00%) Microsoft
4 7 (28.00%) Enterprise Architecture
5 6 (24.00%) Google
5 6 (24.00%) Photography
5 6 (24.00%) Social Media
5 6 (24.00%) Analytics
6 5 (20.00%) Agile Software Development
7 4 (16.00%) Degree
7 4 (16.00%) WooCommerce
8 3 (12.00%) Self-Motivation
8 3 (12.00%) Content Development
8 3 (12.00%) Google Data Studio
8 3 (12.00%) Organisational Skills
8 3 (12.00%) Google Sheets
8 3 (12.00%) Facebook
8 3 (12.00%) Marketing Analytics
8 3 (12.00%) Magento
8 3 (12.00%) Digital Media
8 3 (12.00%) Analytical Skills
8 3 (12.00%) Customer Analysis
8 3 (12.00%) Email Marketing
8 3 (12.00%) Digital Marketing
8 3 (12.00%) Blog
8 3 (12.00%) Pay per click
8 3 (12.00%) Retail
8 3 (12.00%) SEO

Advertising
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.00%) CMS
1 1 (4.00%) SharePoint
1 1 (4.00%) WordPress
Applications
1 7 (28.00%) Microsoft Office
2 3 (12.00%) Microsoft Excel
2 3 (12.00%) Photoshop
3 1 (4.00%) Microsoft Project
Business Applications
1 3 (12.00%) Magento
2 2 (8.00%) Unica
Cloud Services
1 3 (12.00%) Google Data Studio
1 3 (12.00%) Google Sheets
2 2 (8.00%) CheetahMail
3 1 (4.00%) Azure
Communications & Networking
1 1 (4.00%) DNS
1 1 (4.00%) Skype
Database & Business Intelligence
1 1 (4.00%) MySQL
Development Applications
1 1 (4.00%) JMeter
1 1 (4.00%) Selenium
1 1 (4.00%) SpecFlow
1 1 (4.00%) TestComplete
1 1 (4.00%) Visual Composer
1 1 (4.00%) YouTrack
General
1 15 (60.00%) Social Skills
2 11 (44.00%) Marketing
3 8 (32.00%) Finance
4 3 (12.00%) Analytical Skills
4 3 (12.00%) Organisational Skills
4 3 (12.00%) Retail
5 2 (8.00%) Dutch Language
5 2 (8.00%) Inclusion and Diversity
5 2 (8.00%) Law
5 2 (8.00%) Pharmaceutical
6 1 (4.00%) Influencing Skills
Job Titles
1 7 (28.00%) Analyst
1 7 (28.00%) Architect
1 7 (28.00%) Enterprise Architect
2 5 (20.00%) Marketing Analyst
3 3 (12.00%) Digital Marketing Manager
3 3 (12.00%) Marketing Manager
4 2 (8.00%) Business Analyst
4 2 (8.00%) Communications Specialist
4 2 (8.00%) Developer
4 2 (8.00%) Marketing Business Analyst
5 1 (4.00%) Coordinator
5 1 (4.00%) Implementation Analyst
5 1 (4.00%) Implementation Manager
5 1 (4.00%) Project Support Officer
5 1 (4.00%) Security Engineer
5 1 (4.00%) Senior Analyst
5 1 (4.00%) Senior Test Analyst
5 1 (4.00%) Software Engineer
5 1 (4.00%) Test Analyst
5 1 (4.00%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (8.00%) CSS
1 2 (8.00%) HTML
2 1 (4.00%) Gherkin
2 1 (4.00%) Java EE
2 1 (4.00%) jQuery
2 1 (4.00%) React
2 1 (4.00%) Spring
2 1 (4.00%) Vue.js
2 1 (4.00%) Web Services
Miscellaneous
1 6 (24.00%) Photography
1 6 (24.00%) Social Media
2 3 (12.00%) Blog
2 3 (12.00%) Digital Media
2 3 (12.00%) Self-Motivation
3 2 (8.00%) Marketing Technology
3 2 (8.00%) Mobile App
4 1 (4.00%) User Experience
Processes & Methodologies
1 7 (28.00%) Enterprise Architecture
2 6 (24.00%) Analytics
3 5 (20.00%) Agile Software Development
4 3 (12.00%) Content Development
4 3 (12.00%) Customer Analysis
4 3 (12.00%) Digital Marketing
4 3 (12.00%) Email Marketing
4 3 (12.00%) Marketing Analytics
4 3 (12.00%) Pay per click
4 3 (12.00%) Project Management
4 3 (12.00%) SEO
5 2 (8.00%) Acceptance Criteria
5 2 (8.00%) Backlog Management
5 2 (8.00%) Backlog Prioritisation
5 2 (8.00%) Backlog Refinement
5 2 (8.00%) CRM
5 2 (8.00%) Epics
5 2 (8.00%) Kanban
5 2 (8.00%) User Stories
5 2 (8.00%) Workflow
Programming Languages
1 2 (8.00%) JavaScript
1 2 (8.00%) PHP
1 2 (8.00%) SQL
2 1 (4.00%) C#
2 1 (4.00%) Java
2 1 (4.00%) VB
2 1 (4.00%) VBScript
Qualifications
1 4 (16.00%) Degree
2 1 (4.00%) Numerate Degree
Quality Assurance & Compliance
1 2 (8.00%) PMO
Vendors
1 7 (28.00%) Microsoft
2 6 (24.00%) Google
3 4 (16.00%) WooCommerce
4 3 (12.00%) Facebook
5 1 (4.00%) Oracle