Period
to 22 June 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 22 June 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > Yorkshire
6 months to
22 Jun 2021
Same period 2020 Same period 2019
Rank 225 191 294
Rank change year-on-year -34 +103 -187
Permanent jobs citing Advertising 19 8 17
As % of all permanent jobs advertised in Yorkshire 0.33% 0.19% 0.22%
As % of the General category 0.70% 0.42% 0.45%
Number of salaries quoted 14 3 17
10th Percentile £24,450 £24,350 £18,500
25th Percentile £25,500 £25,625 £26,500
Median annual salary (50th Percentile) £26,000 £30,500 £42,500
Median % change year-on-year -14.75% -28.24% +6.25%
75th Percentile £38,125 £46,625 £55,000
90th Percentile £38,750 £54,650 £61,750
England median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% +10.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for common skills.

All General Skills
Yorkshire
Permanent vacancies with a requirement for common skills 2,724 1,910 3,806
As % of all permanent IT jobs advertised in Yorkshire 47.19% 46.12% 49.91%
Number of salaries quoted 2,026 1,543 2,784
10th Percentile £25,500 £26,250 £24,750
25th Percentile £35,000 £33,875 £31,250
Median annual salary (50th Percentile) £45,520 £45,000 £42,500
Median % change year-on-year +1.16% +5.88% -
75th Percentile £58,750 £57,500 £55,000
90th Percentile £71,250 £68,750 £65,000
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Advertising
Job Vacancy Trend in Yorkshire

Job postings citing Advertising as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Advertising in Yorkshire

Advertising
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Advertising in Yorkshire.

Salary trend for Advertising in Yorkshire

Advertising
Salary Histogram in Yorkshire

Salary distribution for jobs citing Advertising in Yorkshire over the 6 months to 22 June 2021.

Salary histogram for Advertising in Yorkshire

Advertising
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Yorkshire region over the 6 months to 22 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -13 17 £26,750 -33.13% 5
North Yorkshire -5 1 £25,000 - 2
South Yorkshire -38 1 £19,500 -36.07% 1
Advertising
England

For the 6 months to 22 June 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Advertising.

1 13 (68.42%) Marketing
2 11 (57.89%) Google
2 11 (57.89%) SEO
2 11 (57.89%) Google Analytics
2 11 (57.89%) Digital Marketing
2 11 (57.89%) Social Media
2 11 (57.89%) Analytics
3 10 (52.63%) Google Ads
3 10 (52.63%) Magento
3 10 (52.63%) E-Commerce
3 10 (52.63%) Paid Search
4 8 (42.11%) Social Skills
4 8 (42.11%) Pay per click
4 8 (42.11%) Retail
5 7 (36.84%) HTML
5 7 (36.84%) Photoshop
5 7 (36.84%) Photography
5 7 (36.84%) Campaign Management
5 7 (36.84%) Social Media Marketing
5 7 (36.84%) Facebook Ads
5 7 (36.84%) Facebook
5 7 (36.84%) Instagram
6 4 (21.05%) MailChimp
6 4 (21.05%) Copywriting
6 4 (21.05%) Microsoft Office
6 4 (21.05%) Finance
6 4 (21.05%) Microsoft
6 4 (21.05%) Adobe
6 4 (21.05%) Enterprise Architecture
7 3 (15.79%) Adobe Illustrator

Advertising
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (15.79%) WordPress
Applications
1 7 (36.84%) Photoshop
2 4 (21.05%) Microsoft Office
3 3 (15.79%) Adobe Illustrator
Business Applications
1 10 (52.63%) Magento
Cloud Services
1 11 (57.89%) Google Analytics
2 10 (52.63%) Google Ads
3 7 (36.84%) Facebook Ads
4 4 (21.05%) MailChimp
5 1 (5.26%) SaaS
Database & Business Intelligence
1 1 (5.26%) Oracle Database
1 1 (5.26%) RDBMS
1 1 (5.26%) Relational Database
General
1 13 (68.42%) Marketing
2 8 (42.11%) Retail
2 8 (42.11%) Social Skills
3 4 (21.05%) Finance
4 1 (5.26%) Law
4 1 (5.26%) Legal
4 1 (5.26%) Presentation Skills
Job Titles
1 6 (31.58%) Marketing Specialist
1 6 (31.58%) Social Media Specialist
2 4 (21.05%) Architect
2 4 (21.05%) Enterprise Architect
3 3 (15.79%) Digital Marketing Manager
3 3 (15.79%) Marketing Manager
4 1 (5.26%) Administrator
4 1 (5.26%) Consultant
4 1 (5.26%) Designer
4 1 (5.26%) Digital Executive
4 1 (5.26%) Digital Marketing Executive
4 1 (5.26%) IT Administrator
4 1 (5.26%) IT Recruitment Resourcer
4 1 (5.26%) IT Resourcer
4 1 (5.26%) Marketing Executive
4 1 (5.26%) Recruitment Resourcer
4 1 (5.26%) Resourcer
4 1 (5.26%) SEO Specialist
4 1 (5.26%) Software Designer
Libraries, Frameworks & Software Standards
1 7 (36.84%) HTML
2 1 (5.26%) .NET
2 1 (5.26%) JSON
2 1 (5.26%) Web Services
2 1 (5.26%) XML
Miscellaneous
1 11 (57.89%) Social Media
2 7 (36.84%) Photography
3 1 (5.26%) Client/Server
3 1 (5.26%) Life Science
3 1 (5.26%) Marketing Technology
Processes & Methodologies
1 11 (57.89%) Analytics
1 11 (57.89%) Digital Marketing
1 11 (57.89%) SEO
2 10 (52.63%) E-Commerce
2 10 (52.63%) Paid Search
3 8 (42.11%) Pay per click
4 7 (36.84%) Campaign Management
4 7 (36.84%) Social Media Marketing
5 4 (21.05%) Copywriting
5 4 (21.05%) Enterprise Architecture
6 3 (15.79%) B2B
6 3 (15.79%) B2C
6 3 (15.79%) Conversion Rate Optimisation
6 3 (15.79%) Critical Thinking
6 3 (15.79%) Email Marketing
6 3 (15.79%) Marketing Strategy
6 3 (15.79%) Problem-Solving
6 3 (15.79%) Project Management
6 3 (15.79%) Web Development
7 1 (5.26%) Link Building
Quality Assurance & Compliance
1 3 (15.79%) GDPR
Vendors
1 11 (57.89%) Google
2 7 (36.84%) Facebook
2 7 (36.84%) Instagram
3 4 (21.05%) Adobe
3 4 (21.05%) Microsoft
4 1 (5.26%) Oracle