Commerce Media Lead
- Location
- Greater London, England, United Kingdom
Commerce Media is one of the fastest-growing areas of digital advertising and a strategic priority for IAB UK. Retailers, marketplaces, financial services, travel businesses and other organisations increasingly monetise their first-party data, audiences and digital properties, Commerce Media is changing how advertising is planned, bought and measured. … events and senior stakeholder forums Build relationships with IAB Europe, IAB US, other national IABs, trade bodies, analysts and industry commentators to bring international thinking into the UK market Develop research, guidance, standards, events and thought leadership that strengthen IAB UK's position on Commerce Media Set the agenda ...