The statistics below represent IT contracts advertised across the UK that had Marketing Analyst featuring in the job title. Included is a guide to the contractor rates offered over the 3 months to 28 June 2016 with a comparison to same period over 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Marketing Analyst
Rank 608 615 574
Rank change year-on-year
+7 -41
Contract jobs requiring a Marketing Analyst 38 23 40
As % of all contract IT jobs located in the UK 0.071% 0.042% 0.075%
As % of the Job Titles category 0.074% 0.044% 0.080%
Number of daily rates quoted 30 16 29
Median daily rate £338 £330 £350
Median daily rate % change year-on-year
+2.27% -5.71%
90% offered a daily rate of more than £174 £245 £125
10% offered a daily rate of more than £422 £406 £450
UK excluding London median daily rate £380 £319 £325
% change year-on-year
+19.21% -1.92%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £11.00
UK excluding London median hourly rate - - £11.00

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
51013 52259 50243
As % of all contract IT jobs located in the UK 94.73% 94.79% 94.77%
Number of daily rates quoted 33240 32883 30807
Median daily rate £425 £400 £396
Median daily rate % change year-on-year
+6.25% +1.01%
90% offered a daily rate of more than £260 £245 £225
10% offered a daily rate of more than £600 £563 £550
UK excluding London median daily rate £400 £370 £350
% change year-on-year
+8.10% +5.71%
Number of hourly rates quoted 1530 1985 2033
Median hourly rate £17.50 £16.50 £16.50
Median hourly rate % change year-on-year
+6.06% -
90% offered a hourly rate of more than £11.00 £11.00 £10.50
10% offered a hourly rate of more than £44.00 £40.00 £38.50
UK excluding London median hourly rate £17.50 £16.14 £16.50
% change year-on-year
+8.42% -2.18%

Marketing Analyst
Jobs Demand Trend

The demand trend of IT contracts that featured Marketing Analyst in the job title.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst within the UK.

Marketing Analyst Daily Rate Trend in the UK

Marketing Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst within the UK over the 3 months to 28 June 2016.

Marketing Analyst Daily Rate Histogram in the UK

Marketing Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst within the UK.

Marketing Analyst Hourly Rate Trend in the UK

Marketing Analyst
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 28 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +9 34 £338 +2.27% 7
London -2 20 £338 -0.73% 3
South East - 6 £420 - 2
South West +6 5 £363 +23.40%
City of London +34 4 £155 -53.03% 1
Reading - 3 £420 -
Berkshire - 3 £420 -
Dorset - 3 £375 -
Bristol +2 2 £250 -14.89%
Manchester - 2 £375 -
Milton Keynes - 2 - -
Buckinghamshire - 2 - -
North West - 2 £375 -
Warwickshire - 1 - -
West Midlands - 1 - -
Bournemouth - 1 £388 -
Surrey - 1 - -

Marketing Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 28 June 2016, Marketing Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Marketing Analyst in the job title.

1 54 (100.00%) Marketing
2 22 (40.74%) SQL
3 19 (35.19%) CRM
4 17 (31.48%) Analytics
5 15 (27.78%) Analytical Skills
6 12 (22.22%) Project Management
6 12 (22.22%) Degree
7 11 (20.37%) SAS
8 10 (18.52%) Business Intelligence
8 10 (18.52%) E-Commerce
8 10 (18.52%) Direct Marketing
9 9 (16.67%) Google
9 9 (16.67%) Google Analytics
9 9 (16.67%) Adobe
9 9 (16.67%) Agile Software Development
10 8 (14.81%) VBA
10 8 (14.81%) MS Excel
11 7 (12.96%) R
11 7 (12.96%) Adobe Campaign
11 7 (12.96%) Marketing Analytics
11 7 (12.96%) DSDM
11 7 (12.96%) SAP
11 7 (12.96%) Scrum
11 7 (12.96%) Finance
11 7 (12.96%) Stakeholder Management
11 7 (12.96%) Digital Marketing
11 7 (12.96%) Business Analysis
12 6 (11.11%) Data Analysis
12 6 (11.11%) Mathematics
12 6 (11.11%) Retail

Marketing Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (20.37%) SAS
2 1 (1.85%) Adobe Experience Manager
2 1 (1.85%) CMS
2 1 (1.85%) Kentico
2 1 (1.85%) WebSphere
Applications
1 8 (14.81%) MS Excel
2 3 (5.56%) MS Office
2 3 (5.56%) SPSS
3 2 (3.70%) MS PowerPoint
4 1 (1.85%) MS Visio
Business Applications
1 7 (12.96%) Adobe Campaign
2 4 (7.41%) Eloqua
3 2 (3.70%) Dynamics CRM
3 2 (3.70%) FastStats
3 2 (3.70%) SAP hybris
Cloud Services
1 9 (16.67%) Google Analytics
2 1 (1.85%) Adobe Analytics
Communications & Networking
1 1 (1.85%) Internet
Database & Business Intelligence
1 5 (9.26%) BusinessObjects
1 5 (9.26%) BusinessObjects Web Intelligence
1 5 (9.26%) Xcelsius
2 4 (7.41%) Base SAS
2 4 (7.41%) Data Mining
2 4 (7.41%) Data Warehouse
3 3 (5.56%) Relational Database
4 2 (3.70%) Big Data
4 2 (3.70%) SAS Enterprise Guide
4 2 (3.70%) SQL Server
5 1 (1.85%) Apache Hive
5 1 (1.85%) Enterprise Data Warehouse
5 1 (1.85%) Hadoop
5 1 (1.85%) MS Access
5 1 (1.85%) Oracle Reports
Development Applications
1 2 (3.70%) SQL Server Management Studio (SSMS)
2 1 (1.85%) JIRA
General
1 54 (100.00%) Marketing
2 7 (12.96%) Finance
3 6 (11.11%) Retail
4 2 (3.70%) Banking
4 2 (3.70%) Legal
4 2 (3.70%) Publishing
5 1 (1.85%) Advertising
5 1 (1.85%) French Language
5 1 (1.85%) Games
5 1 (1.85%) German Language
5 1 (1.85%) Russian Language
5 1 (1.85%) Telecoms
5 1 (1.85%) Turkish Language
Libraries, Frameworks & Software Standards
1 1 (1.85%) CSS
1 1 (1.85%) HTML
Miscellaneous
1 15 (27.78%) Analytical Skills
2 6 (11.11%) Mathematics
3 4 (7.41%) Computer Science
3 4 (7.41%) Economics
3 4 (7.41%) Statistics
4 3 (5.56%) Fintech
4 3 (5.56%) Management Information System
4 3 (5.56%) New Media
4 3 (5.56%) User Experience
5 2 (3.70%) Data Protection Act
5 2 (3.70%) Social Media
6 1 (1.85%) Algorithms
6 1 (1.85%) FMCG
6 1 (1.85%) iPad
6 1 (1.85%) Xbox
Processes & Methodologies
1 19 (35.19%) CRM
2 17 (31.48%) Analytics
3 12 (22.22%) Project Management
4 10 (18.52%) Business Intelligence
4 10 (18.52%) Direct Marketing
4 10 (18.52%) E-Commerce
5 9 (16.67%) Agile Software Development
6 7 (12.96%) Business Analysis
6 7 (12.96%) Digital Marketing
6 7 (12.96%) DSDM
6 7 (12.96%) Marketing Analytics
6 7 (12.96%) Scrum
6 7 (12.96%) Stakeholder Management
7 6 (11.11%) Campaign Management
7 6 (11.11%) Data Analysis
7 6 (11.11%) Marketing Strategy
7 6 (11.11%) SSADM
8 5 (9.26%) Campaign Analysis
8 5 (9.26%) Customer Insight
8 5 (9.26%) SEO
Programming Languages
1 22 (40.74%) SQL
2 8 (14.81%) VBA
3 7 (12.96%) R
4 5 (9.26%) PL/SQL
4 5 (9.26%) Python
5 2 (3.70%) Java
Qualifications
1 12 (22.22%) Degree
Quality Assurance & Compliance
1 1 (1.85%) QA
Vendors
1 9 (16.67%) Adobe
1 9 (16.67%) Google
2 7 (12.96%) SAP
3 6 (11.11%) Salesforce.com
4 5 (9.26%) Oracle
5 2 (3.70%) Apteco
5 2 (3.70%) hybris
5 2 (3.70%) IBM
5 2 (3.70%) ILOG
5 2 (3.70%) Marketo
5 2 (3.70%) Microsoft
5 2 (3.70%) Optimizely
5 2 (3.70%) Pardot
5 2 (3.70%) Tableau
6 1 (1.85%) Crazy Egg