The table below looks at the statistics for the Marketing Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 574 572 576
Rank change year-on-year
-2 +4
Contract jobs requiring a Marketing Analyst 22 10 20
As % of all contract IT jobs located in the UK 0.039% 0.019% 0.034%
As % of the Job Titles category 0.043% 0.020% 0.037%
Number of daily rates quoted 17 6 15
Average daily rate
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£275 £250 £290
Average daily rate % change year-on-year
+10.00% -13.79%
90% offered a daily rate of more than £133 £163 £158
10% offered a daily rate of more than £493 £385 £425
UK excluding London average daily rate £328 £385 £305
% change year-on-year
-14.93% +26.22%
Number of hourly rates quoted 1 0 0
Average hourly rate £11.00 - -
UK excluding London average hourly rate £11.00 - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
51582 48912 54385
As % of all contract IT jobs located in the UK 91.02% 92.74% 92.89%
Number of daily rates quoted 31504 29191 30441
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £225 £234 £230
10% offered a daily rate of more than £550 £575 £558
UK excluding London average daily rate £360 £350 £345
% change year-on-year
+2.85% +1.44%
Number of hourly rates quoted 2019 2115 2659
Average hourly rate £17.00 £17.00 £18.47
Average hourly rate % change year-on-year
- -7.95%
90% offered a hourly rate of more than £10.50 £11.00 £11.48
10% offered a hourly rate of more than £40.00 £40.00 £41.00
UK excluding London average hourly rate £16.50 £16.00 £17.50
% change year-on-year
+3.12% -8.57%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst within the UK.

Marketing Analyst Daily Rate Trend in the UK

Marketing Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst within the UK over the 3 months to 17 September 2014.

Marketing Analyst Daily Rate Histogram in the UK

Marketing Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst within the UK.

Marketing Analyst Hourly Rate Trend in the UK

Marketing Analyst
Top 20 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 17 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -7 22 £275 +10.00% 7
London +25 17 £275 +19.56% 3
City of London +24 2 £279 +142.82% 2
South East -1 2 £305 - 3
East Midlands - 1 - - 1
North West - - - -
South Wales - - - -
Wales - - - - 1
East of England - - - -
Wimbledon - - - -
Chiswick - - - -
Manchester - - - -
Newport - - - -
Nottingham - - - -
Purfleet - - - -
Warrington - - - -
Cheshire - - - -
Essex - - - -
Nottinghamshire - - - -
Surrey - - - -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 17 September 2014, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 40 (100.00%) Marketing
2 24 (60.00%) SQL
3 18 (45.00%) Analytical Skills
4 15 (37.50%) SAS
5 12 (30.00%) Relational Database
5 12 (30.00%) Analytics
6 11 (27.50%) Data Analysis
6 11 (27.50%) Direct Marketing
6 11 (27.50%) Finance
7 7 (17.50%) SPSS
7 7 (17.50%) Data Warehouse
8 6 (15.00%) MS Excel
8 6 (15.00%) CRM
8 6 (15.00%) Oracle
8 6 (15.00%) FastStats
9 5 (12.50%) Marketing Analytics
9 5 (12.50%) Business Objects
9 5 (12.50%) Database Marketing
10 4 (10.00%) Base SAS
10 4 (10.00%) Degree
10 4 (10.00%) Google
10 4 (10.00%) PL/SQL
10 4 (10.00%) Campaign Analysis
10 4 (10.00%) Data Mapping
11 3 (7.50%) Propensity Modelling
11 3 (7.50%) R
11 3 (7.50%) Data Mining
11 3 (7.50%) Customer Intelligence
11 3 (7.50%) MS Office
11 3 (7.50%) E-Commerce

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 17 September 2014, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 15 (37.50%) SAS
2 1 (2.50%) SharePoint
Applications
1 7 (17.50%) SPSS
2 6 (15.00%) MS Excel
2 6 (15.00%) FastStats
3 3 (7.50%) MS Office
4 2 (5.00%) Spreadsheet
5 1 (2.50%) Photoshop
5 1 (2.50%) MS PowerPoint
Business Applications
1 3 (7.50%) Google Analytics
Communications & Networking
1 1 (2.50%) Intranet
1 1 (2.50%) Internet
Database & Business Intelligence
1 12 (30.00%) Relational Database
2 7 (17.50%) Data Warehouse
3 4 (10.00%) Base SAS
4 3 (7.50%) Data Mining
5 2 (5.00%) DB2
5 2 (5.00%) Oracle Database
5 2 (5.00%) Hadoop
6 1 (2.50%) RDBMS
General
1 40 (100.00%) Marketing
2 11 (27.50%) Finance
3 3 (7.50%) Publishing
4 2 (5.00%) Retail
4 2 (5.00%) Legal
5 1 (2.50%) Advertising
5 1 (2.50%) Financial Institution
5 1 (2.50%) Banking
Miscellaneous
1 18 (45.00%) Analytical Skills
2 2 (5.00%) Data Extraction
3 1 (2.50%) Social Media
3 1 (2.50%) Data Integration
3 1 (2.50%) Wiki
Processes & Methodologies
1 12 (30.00%) Analytics
2 11 (27.50%) Data Analysis
2 11 (27.50%) Direct Marketing
3 6 (15.00%) CRM
4 5 (12.50%) Marketing Analytics
4 5 (12.50%) Database Marketing
5 4 (10.00%) Campaign Analysis
5 4 (10.00%) Data Mapping
6 3 (7.50%) Propensity Modelling
6 3 (7.50%) Customer Intelligence
6 3 (7.50%) E-Commerce
6 3 (7.50%) Email Marketing
7 2 (5.00%) Digital Marketing
7 2 (5.00%) Migration
7 2 (5.00%) Logistics
7 2 (5.00%) Data Modelling
7 2 (5.00%) Business Intelligence
7 2 (5.00%) B2B
7 2 (5.00%) Statistical Modelling
7 2 (5.00%) Mobile Marketing
Programming Languages
1 24 (60.00%) SQL
2 4 (10.00%) PL/SQL
3 3 (7.50%) R
4 2 (5.00%) VBA
5 1 (2.50%) MATLAB
Qualifications
1 4 (10.00%) Degree
Vendors
1 6 (15.00%) Oracle
2 5 (12.50%) Business Objects
3 4 (10.00%) Google
4 3 (7.50%) Aprimo
5 2 (5.00%) Alterian
5 2 (5.00%) Omniture
5 2 (5.00%) Adobe
5 2 (5.00%) Marketo
5 2 (5.00%) Neolane
5 2 (5.00%) Tableau
5 2 (5.00%) Eloqua
6 1 (2.50%) SAP
6 1 (2.50%) Microsoft
6 1 (2.50%) Teradata
City of London
Progressive Recruitment
Rate: £300 - £350 per day + competitive
Posted: 7 days ago
Oxford
Hays IT - Uk Posting account
Rate: £250.00 - £305.00 per annum
Posted: 7 days ago
Aylesbury
Real Staffing
Rate: competitive
Posted: 13 days ago
Oxford
Real Staffing
Rate: competitive
Posted: 20 days ago