The table below looks at the statistics for the Marketing Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 580 551 550
Rank change year-on-year
-29 -1
Contract jobs requiring a Marketing Analyst 12 19 11
As % of all contract IT jobs located in the UK 0.022% 0.037% 0.023%
As % of the Job Titles category 0.024% 0.040% 0.024%
Number of daily rates quoted 9 12 6
Average daily rate
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£325 £223 £253
Average daily rate % change year-on-year
+46.06% -11.88%
90% offered a daily rate of more than £160 £176 £213
10% offered a daily rate of more than £370 £361 £325
UK excluding London average daily rate £325 £275 £213
% change year-on-year
+18.18% +29.41%
Number of hourly rates quoted 0 2 0
Average hourly rate - £16.25 -
UK excluding London average hourly rate - £16.25 -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
49935 47333 45284
As % of all contract IT jobs located in the UK 92.07% 92.46% 92.92%
Number of daily rates quoted 31866 28484 25556
Average daily rate £400 £400 £378
Average daily rate % change year-on-year
- +5.96%
90% offered a daily rate of more than £230 £225 £225
10% offered a daily rate of more than £575 £575 £558
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 2011 2083 2584
Average hourly rate £16.00 £17.50 £19.00
Average hourly rate % change year-on-year
-8.57% -7.89%
90% offered a hourly rate of more than £10.50 £11.00 £11.00
10% offered a hourly rate of more than £37.50 £37.77 £41.00
UK excluding London average hourly rate £16.00 £17.00 £18.00
% change year-on-year
-5.88% -5.55%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst within the UK.

Marketing Analyst Daily Rate Trend in the UK

Marketing Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst within the UK over the 3 months to 24 December 2014.

Marketing Analyst Daily Rate Histogram in the UK

Marketing Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst within the UK.

Marketing Analyst Hourly Rate Trend in the UK

Marketing Analyst
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -35 12 £325 +46.06% 3
London +15 11 £260 +33.33% 1
City of London +2 1 £170 -12.82%
Bristol - 1 £325 -
South West - 1 £325 -
West Midlands - - - -
Birmingham - - - -
Bradford - - - -
Brighton - - - -
Chiswick - - - -
Bromley - - - -
Harrogate - - - -
Haywards Heath - - - - 1
Leeds - - - -
East Midlands - - - -
North West - - - -
South East - - - - 1
Manchester - - - -
Nottingham - - - -
Portsmouth - - - -
Romford - - - -
Slough - - - -
Stockport - - - -
Berkshire - - - -
East Sussex - - - -
Hampshire - - - -
North Yorkshire - - - -
Nottinghamshire - - - -
West Sussex - - - - 1
West Yorkshire - - - -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 24 December 2014, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 34 (100.00%) Marketing
2 19 (55.88%) SQL
3 13 (38.24%) Finance
4 11 (32.35%) Analytics
4 11 (32.35%) Analytical Skills
5 10 (29.41%) SAS
6 9 (26.47%) Data Analysis
7 8 (23.53%) Relational Database
8 7 (20.59%) Direct Marketing
8 7 (20.59%) MS Excel
9 6 (17.65%) Salesforce.com
9 6 (17.65%) Degree
9 6 (17.65%) FastStats
10 5 (14.71%) Marketo
10 5 (14.71%) Omniture
10 5 (14.71%) CRM
11 4 (11.76%) MS Office
11 4 (11.76%) Data Warehouse
11 4 (11.76%) E-Commerce
11 4 (11.76%) Project Management
11 4 (11.76%) Google
11 4 (11.76%) Retail
11 4 (11.76%) Eloqua
11 4 (11.76%) Statistical Modelling
11 4 (11.76%) Campaign Management
12 3 (8.82%) Google Analytics
12 3 (8.82%) Digital Marketing
12 3 (8.82%) Tableau
12 3 (8.82%) Aprimo
12 3 (8.82%) R

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 24 December 2014, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 10 (29.41%) SAS
2 1 (2.94%) SharePoint
Applications
1 7 (20.59%) MS Excel
2 6 (17.65%) FastStats
3 4 (11.76%) MS Office
4 3 (8.82%) SPSS
5 2 (5.88%) Spreadsheet
6 1 (2.94%) MS PowerPoint
6 1 (2.94%) Photoshop
Business Applications
1 3 (8.82%) Google Analytics
Communications & Networking
1 1 (2.94%) Intranet
1 1 (2.94%) Internet
Database & Business Intelligence
1 8 (23.53%) Relational Database
2 4 (11.76%) Data Warehouse
3 2 (5.88%) DB2
3 2 (5.88%) Hadoop
3 2 (5.88%) Oracle Database
4 1 (2.94%) MS Access
4 1 (2.94%) SAP BI
General
1 34 (100.00%) Marketing
2 13 (38.24%) Finance
3 4 (11.76%) Retail
4 2 (5.88%) Legal
4 2 (5.88%) Publishing
4 2 (5.88%) Banking
5 1 (2.94%) Advertising
5 1 (2.94%) Private Banking
5 1 (2.94%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (2.94%) ATL
Miscellaneous
1 11 (32.35%) Analytical Skills
2 2 (5.88%) Data Structures
2 2 (5.88%) Data Extraction
2 2 (5.88%) Data Integration
3 1 (2.94%) Statistics
3 1 (2.94%) Mathematics
3 1 (2.94%) Performance Metrics
Processes & Methodologies
1 11 (32.35%) Analytics
2 9 (26.47%) Data Analysis
3 7 (20.59%) Direct Marketing
4 5 (14.71%) CRM
5 4 (11.76%) E-Commerce
5 4 (11.76%) Project Management
5 4 (11.76%) Statistical Modelling
5 4 (11.76%) Campaign Management
6 3 (8.82%) Campaign Analysis
6 3 (8.82%) Digital Marketing
6 3 (8.82%) Business Intelligence
6 3 (8.82%) B2B
7 2 (5.88%) Data Modelling
7 2 (5.88%) Migration
7 2 (5.88%) Agile Software Development
7 2 (5.88%) Data Management
7 2 (5.88%) Logistics
7 2 (5.88%) Database Marketing
7 2 (5.88%) Online Marketing
7 2 (5.88%) Marketing Analytics
Programming Languages
1 19 (55.88%) SQL
2 3 (8.82%) R
3 2 (5.88%) VBA
4 1 (2.94%) MATLAB
Qualifications
1 6 (17.65%) Degree
Vendors
1 6 (17.65%) Salesforce.com
2 5 (14.71%) Marketo
2 5 (14.71%) Omniture
3 4 (11.76%) Google
3 4 (11.76%) Eloqua
4 3 (8.82%) Aprimo
4 3 (8.82%) Tableau
4 3 (8.82%) Adobe
5 2 (5.88%) Oracle
5 2 (5.88%) Business Objects
5 2 (5.88%) Microsoft
5 2 (5.88%) Teradata
5 2 (5.88%) Neolane
6 1 (2.94%) ExactTarget
6 1 (2.94%) SAP
6 1 (2.94%) MicroStrategy