The statistics below represent IT contracts advertised across the UK that had Marketing Analyst featuring in the job title. Included is a guide to the contractor rates offered over the 3 months to 2 December 2016 with a comparison to same period over 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 Dec 2016
Same period 2015 Same period 2014
Marketing Analyst
Rank 601 599 609
Rank change year-on-year
-2 +10
Contract jobs requiring a Marketing Analyst 27 46 29
As % of all contract IT jobs located in the UK 0.054% 0.083% 0.050%
As % of the Job Titles category 0.057% 0.087% 0.054%
Number of daily rates quoted 24 34 16
Median daily rate £360 £365 £331
Median daily rate % change year-on-year
-1.36% +10.18%
90% offered a daily rate of more than £250 £177 £161
10% offered a daily rate of more than £485 £450 £450
UK excluding London median daily rate £250 £300 £338
% change year-on-year
-16.66% -11.11%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
47474 52672 53743
As % of all contract IT jobs located in the UK 94.62% 94.81% 93.07%
Number of daily rates quoted 31013 33568 33961
Median daily rate £425 £413 £400
Median daily rate % change year-on-year
+3.03% +3.12%
90% offered a daily rate of more than £250 £260 £225
10% offered a daily rate of more than £600 £583 £575
UK excluding London median daily rate £396 £385 £375
% change year-on-year
+2.85% +2.66%
Number of hourly rates quoted 1672 2047 2214
Median hourly rate £16.50 £17.00 £16.00
Median hourly rate % change year-on-year
-2.94% +6.25%
90% offered a hourly rate of more than £11.00 £10.50 £10.50
10% offered a hourly rate of more than £44.00 £43.00 £37.50
UK excluding London median hourly rate £16.50 £17.00 £15.79
% change year-on-year
-2.94% +7.66%

Marketing Analyst
Jobs Demand Trend

The demand trend of IT contracts that featured Marketing Analyst in the job title.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst within the UK.

Marketing Analyst Daily Rate Trend in the UK

Marketing Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst within the UK over the 3 months to 2 December 2016.

Marketing Analyst Daily Rate Histogram in the UK

Marketing Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst within the UK.

Marketing Analyst Hourly Rate Trend in the UK

Marketing Analyst
Top 21 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 2 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 26 £370 -1.33% 7
London -18 11 £395 -1.25% 5
Essex - 7 £250 -
East of England - 7 £250 -
South East +21 3 £420 +20.00%
Berkshire +9 2 £450 -
North West +5 2 £388 +13.97%
Manchester +4 2 £388 +19.23%
City of London -10 2 £410 +21.48% 2
Bradford - 2 £275 - 1
West Yorkshire - 2 £275 - 1
Yorkshire - 2 £275 - 1
West Midlands -21 1 £425 +41.66%
Warwickshire - 1 £425 -
Edinburgh - 1 £235 -
Scotland - 1 £235 -
Kent - 1 £390 -
Audenshaw - 1 £400 -
Newbury - 1 £450 -
Brentwood - 1 - -
Stratford-upon-Avon - 1 £425 -

Marketing Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 2 December 2016, Marketing Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Marketing Analyst in the job title.

1 55 (100.00%) Marketing
2 22 (40.00%) CRM
3 18 (32.73%) Business Analysis
4 14 (25.45%) Adobe
4 14 (25.45%) Digital Marketing
5 13 (23.64%) Salesforce.com
5 13 (23.64%) SQL
5 13 (23.64%) Agile Software Development
6 11 (20.00%) Analytics
6 11 (20.00%) User Stories
7 10 (18.18%) User Experience
8 9 (16.36%) Analytical Skills
9 8 (14.55%) Salesforce Marketing Cloud
9 8 (14.55%) Content Management
10 7 (12.73%) Oracle
10 7 (12.73%) Business Intelligence
11 6 (10.91%) Data Analytics
11 6 (10.91%) Requirements Management
11 6 (10.91%) Web Development
11 6 (10.91%) Direct Marketing
11 6 (10.91%) B2C
11 6 (10.91%) SAS
11 6 (10.91%) CMS
11 6 (10.91%) Finance
11 6 (10.91%) CA Agile Central
12 5 (9.09%) Project Management
12 5 (9.09%) Stakeholder Management
12 5 (9.09%) Retail
12 5 (9.09%) Google
12 5 (9.09%) BusinessObjects

Marketing Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (10.91%) CMS
1 6 (10.91%) SAS
2 3 (5.45%) Adobe Experience Manager
3 2 (3.64%) Drupal
Applications
1 4 (7.27%) MS Excel
2 2 (3.64%) MS PowerPoint
2 2 (3.64%) SPSS
Business Applications
1 5 (9.09%) Eloqua
2 3 (5.45%) Adobe Campaign
2 3 (5.45%) Dynamics CRM
3 2 (3.64%) Radian6
3 2 (3.64%) Salesforce.com CRM
3 2 (3.64%) SDL Web 8
3 2 (3.64%) Unica
Cloud Services
1 5 (9.09%) Google Analytics
2 2 (3.64%) Force.com
2 2 (3.64%) Responsys
Communications & Networking
1 1 (1.82%) SMS
Database & Business Intelligence
1 5 (9.09%) BusinessObjects
1 5 (9.09%) BusinessObjects Dashboards
1 5 (9.09%) BusinessObjects Web Intelligence
2 2 (3.64%) Mixpanel
3 1 (1.82%) Big Data
3 1 (1.82%) Data Warehouse
3 1 (1.82%) Hadoop
3 1 (1.82%) MongoDB
3 1 (1.82%) Oracle Reports
3 1 (1.82%) Relational Database
General
1 55 (100.00%) Marketing
2 6 (10.91%) Finance
3 5 (9.09%) Retail
4 2 (3.64%) Manufacturing
4 2 (3.64%) Telecoms
5 1 (1.82%) Advertising
5 1 (1.82%) Automotive
Libraries, Frameworks & Software Standards
1 1 (1.82%) ATL
Miscellaneous
1 10 (18.18%) User Experience
2 9 (16.36%) Analytical Skills
3 3 (5.45%) Fintech
3 3 (5.45%) Management Information System
3 3 (5.45%) New Media
4 2 (3.64%) Mathematics
4 2 (3.64%) Statistics
5 1 (1.82%) Computer Science
5 1 (1.82%) Economics
5 1 (1.82%) EPoS
5 1 (1.82%) Social Media
5 1 (1.82%) Xbox
Processes & Methodologies
1 22 (40.00%) CRM
2 18 (32.73%) Business Analysis
3 14 (25.45%) Digital Marketing
4 13 (23.64%) Agile Software Development
5 11 (20.00%) Analytics
5 11 (20.00%) User Stories
6 8 (14.55%) Content Management
7 7 (12.73%) Business Intelligence
8 6 (10.91%) B2C
8 6 (10.91%) Data Analytics
8 6 (10.91%) Direct Marketing
8 6 (10.91%) Requirements Management
8 6 (10.91%) Web Development
9 5 (9.09%) Project Management
9 5 (9.09%) Stakeholder Management
10 4 (7.27%) Data Analysis
10 4 (7.27%) Data Management
10 4 (7.27%) E-Commerce
10 4 (7.27%) GAP Analysis
10 4 (7.27%) Marketing Strategy
Programming Languages
1 13 (23.64%) SQL
2 5 (9.09%) PL/SQL
2 5 (9.09%) R
3 1 (1.82%) Python
3 1 (1.82%) VBA
Qualifications
1 4 (7.27%) Degree
Quality Assurance & Compliance
1 1 (1.82%) Data Quality
1 1 (1.82%) QA
Vendors
1 14 (25.45%) Adobe
2 13 (23.64%) Salesforce.com
3 8 (14.55%) Salesforce Marketing Cloud
4 7 (12.73%) Oracle
5 6 (10.91%) CA Agile Central
6 5 (9.09%) Google
6 5 (9.09%) SAP
7 4 (7.27%) IBM
7 4 (7.27%) Marketo
8 2 (3.64%) Aprimo
8 2 (3.64%) Microsoft
8 2 (3.64%) Pardot
8 2 (3.64%) Sitecore