The first table below looks at the demand for the Marketing Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Job Titles currently tracked.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 575 561 557
Rank change year-on-year
-14 -4
Contract jobs requiring a Marketing Analyst 15 9 27
As % of all contract IT jobs located in the UK 0.027% 0.018% 0.047%
As % of the Job Titles category 0.030% 0.019% 0.050%
Number of daily rates quoted 8 4 18
Average daily rate
Keep up to 90%
of your Daily Rate
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£206 £275 £308
Average daily rate % change year-on-year
-25.00% -10.56%
90% offered a daily rate of more than £125 £171 £217
10% offered a daily rate of more than £358 £440 £358
UK excluding London average daily rate £363 - £303
Number of hourly rates quoted 1 1 0
Average hourly rate £11.00 £22.50 -
Average hourly rate % change year-on-year
-51.11% -
UK excluding London average hourly rate £11.00 - -
Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
50543 47172 53524
As % of all contract IT jobs located in the UK 92.40% 92.54% 92.51%
Number of daily rates quoted 30720 27585 29825
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £225 £233 £239
10% offered a daily rate of more than £550 £575 £560
UK excluding London average daily rate £350 £350 £345
% change year-on-year
- +1.37%
Number of hourly rates quoted 2000 2142 2717
Average hourly rate £16.50 £18.00 £19.40
Average hourly rate % change year-on-year
-8.33% -7.20%
90% offered a hourly rate of more than £10.50 £11.00 £11.50
10% offered a hourly rate of more than £37.80 £40.00 £40.00
UK excluding London average hourly rate £16.50 £17.23 £18.50
% change year-on-year
-4.20% -6.89%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst within the UK.

Marketing Analyst Daily Rate Trend in the UK

Marketing Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst within the UK over the 3 months to 24 July 2014.

Marketing Analyst Daily Rate Histogram in the UK

Marketing Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst within the UK.

Marketing Analyst Hourly Rate Trend in the UK

Marketing Analyst
Top 22 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 15 £206 -25.00% 19
London +6 9 £131 -52.27% 10
South West - 2 £350 - 1
East of England - 2 £375 - 1
City of London +23 1 £296 -7.13% 5
South East - 1 - - 3
South Wales - - - -
Wales - - - -
West Midlands - - - -
North West - - - - 2
Bath - - - -
Coventry - - - -
Kingston Upon Thames - - - -
Luton - - - -
Newport - - - -
Purfleet - - - -
Warrington - - - - 1
Bedfordshire - - - -
Cheshire - - - - 1
Essex - - - - 1
Somerset - - - -
Surrey - - - -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 24 July 2014, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 31 (100.00%) Marketing
2 21 (67.74%) SQL
3 11 (35.48%) SAS
3 11 (35.48%) Direct Marketing
3 11 (35.48%) Relational Database
4 9 (29.03%) Analytics
5 7 (22.58%) Data Analysis
5 7 (22.58%) Finance
6 5 (16.13%) Base SAS
6 5 (16.13%) CRM
6 5 (16.13%) SPSS
6 5 (16.13%) Oracle
6 5 (16.13%) Marketing Analytics
7 4 (12.90%) Propensity Modelling
7 4 (12.90%) Business Objects
7 4 (12.90%) PL/SQL
7 4 (12.90%) Data Mapping
7 4 (12.90%) Email Marketing
7 4 (12.90%) Database Marketing
7 4 (12.90%) Data Mining
8 3 (9.68%) Alterian
8 3 (9.68%) Degree
8 3 (9.68%) Google
8 3 (9.68%) MS Excel
8 3 (9.68%) Customer Intelligence
8 3 (9.68%) Data Warehouse
8 3 (9.68%) E-Commerce
8 3 (9.68%) FastStats
8 3 (9.68%) Google Analytics
9 2 (6.45%) R

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 24 July 2014, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 11 (35.48%) SAS
Applications
1 5 (16.13%) SPSS
2 3 (9.68%) MS Excel
2 3 (9.68%) FastStats
3 2 (6.45%) Spreadsheet
4 1 (3.23%) MS Office
Business Applications
1 3 (9.68%) Google Analytics
2 1 (3.23%) Oracle CRM
2 1 (3.23%) Magento
Database & Business Intelligence
1 11 (35.48%) Relational Database
2 5 (16.13%) Base SAS
3 4 (12.90%) Data Mining
4 3 (9.68%) Data Warehouse
5 2 (6.45%) Hadoop
5 2 (6.45%) DB2
6 1 (3.23%) RDBMS
6 1 (3.23%) Big Data
General
1 31 (100.00%) Marketing
2 7 (22.58%) Finance
3 2 (6.45%) Advertising
3 2 (6.45%) Publishing
3 2 (6.45%) Retail
4 1 (3.23%) Banking
4 1 (3.23%) Financial Institution
4 1 (3.23%) Legal
Libraries, Frameworks & Software Standards
1 1 (3.23%) .NET
Miscellaneous
1 2 (6.45%) Mathematics
2 1 (3.23%) Economics
2 1 (3.23%) Wiki
2 1 (3.23%) Data Integration
2 1 (3.23%) FMCG
2 1 (3.23%) Social Media
Operating Systems
1 1 (3.23%) Apple iOS
Processes & Methodologies
1 11 (35.48%) Direct Marketing
2 9 (29.03%) Analytics
3 7 (22.58%) Data Analysis
4 5 (16.13%) CRM
4 5 (16.13%) Marketing Analytics
5 4 (12.90%) Propensity Modelling
5 4 (12.90%) Data Mapping
5 4 (12.90%) Email Marketing
5 4 (12.90%) Database Marketing
6 3 (9.68%) Customer Intelligence
6 3 (9.68%) E-Commerce
7 2 (6.45%) Customer Insight
7 2 (6.45%) Mobile Marketing
7 2 (6.45%) Campaign Analysis
7 2 (6.45%) B2B
7 2 (6.45%) Statistical Analysis
8 1 (3.23%) Asset Management
8 1 (3.23%) Data Management
8 1 (3.23%) Agile Software Development
8 1 (3.23%) Competitive Intelligence
Programming Languages
1 21 (67.74%) SQL
2 4 (12.90%) PL/SQL
3 2 (6.45%) R
4 1 (3.23%) VBA
4 1 (3.23%) Java
4 1 (3.23%) PHP
Qualifications
1 3 (9.68%) Degree
Vendors
1 5 (16.13%) Oracle
2 4 (12.90%) Business Objects
3 3 (9.68%) Alterian
3 3 (9.68%) Google
4 2 (6.45%) Tableau
4 2 (6.45%) SAP
4 2 (6.45%) Omniture
5 1 (3.23%) JD Edwards
5 1 (3.23%) Eloqua
London
Volt
Rate: £475.00 - £500.00 per day
Posted: 6 hours ago
London
Experis Ltd
Rate: £130.00 - £145.00 per day
Posted: 3 days ago
Bristol
Orgtel
Rate: £250 - £450 per day + competitive
Posted: 17 days ago
High Wycombe
Hays IT - Uk Posting account
Rate: £10.00 - £12.00 per hour + Please quote an hourly rate
Posted: 24 days ago