The statistics below represent IT contracts advertised across the UK that had Marketing Analyst featuring in the job title. Included is a guide to the contractor rates offered over the 3 months to 31 July 2016 with a comparison to same period over 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 Jul 2016
Same period 2015 Same period 2014
Marketing Analyst
Rank 624 630 584
Rank change year-on-year
+6 -46
Contract jobs requiring a Marketing Analyst 33 19 41
As % of all contract IT jobs located in the UK 0.061% 0.033% 0.075%
As % of the Job Titles category 0.065% 0.035% 0.079%
Number of daily rates quoted 29 13 28
Median daily rate £350 £330 £350
Median daily rate % change year-on-year
+6.06% -5.71%
90% offered a daily rate of more than £173 £180 £134
10% offered a daily rate of more than £424 £398 £461
UK excluding London median daily rate £375 £208 £350
% change year-on-year
+80.72% -40.71%
Number of hourly rates quoted 0 0 2
Median hourly rate - - £61.75
UK excluding London median hourly rate - - £11.00

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
51014 53920 51780
As % of all contract IT jobs located in the UK 94.75% 94.75% 94.70%
Number of daily rates quoted 33199 34160 31337
Median daily rate £425 £400 £400
Median daily rate % change year-on-year
+6.25% -
90% offered a daily rate of more than £255 £240 £225
10% offered a daily rate of more than £575 £575 £550
UK excluding London median daily rate £388 £375 £350
% change year-on-year
+3.33% +7.14%
Number of hourly rates quoted 1547 2016 2081
Median hourly rate £17.00 £16.60 £16.50
Median hourly rate % change year-on-year
+2.40% +0.60%
90% offered a hourly rate of more than £11.00 £11.00 £10.50
10% offered a hourly rate of more than £45.00 £42.50 £37.50
UK excluding London median hourly rate £16.50 £16.16 £16.50
% change year-on-year
+2.10% -2.06%

Marketing Analyst
Jobs Demand Trend

The demand trend of IT contracts that featured Marketing Analyst in the job title.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst within the UK.

Marketing Analyst Daily Rate Trend in the UK

Marketing Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst within the UK over the 3 months to 31 July 2016.

Marketing Analyst Daily Rate Histogram in the UK

Marketing Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst within the UK.

Marketing Analyst Hourly Rate Trend in the UK

Marketing Analyst
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 31 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 30 £350 +6.06% 12
London +1 17 £294 -10.98% 6
South West +13 7 £345 +97.14%
City of London +44 5 £175 -46.96%
Bristol +4 4 £335 +91.42%
Reading - 3 £420 -
Berkshire - 3 £420 - 1
Dorset - 3 £375 -
South East - 3 £420 - 3
North West +2 2 £363 +107.14%
Manchester -11 2 £363 +107.14%
Warwickshire - 1 - -
West Midlands - 1 - -
Bournemouth - 1 £388 -

Marketing Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 31 July 2016, Marketing Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Marketing Analyst in the job title.

1 61 (100.00%) Marketing
2 22 (36.07%) SQL
3 21 (34.43%) CRM
4 16 (26.23%) Analytics
5 15 (24.59%) Analytical Skills
6 14 (22.95%) Direct Marketing
7 13 (21.31%) SAS
8 12 (19.67%) Project Management
8 12 (19.67%) Agile Software Development
9 11 (18.03%) Degree
10 10 (16.39%) E-Commerce
11 9 (14.75%) Adobe
11 9 (14.75%) Business Intelligence
11 9 (14.75%) Salesforce.com
11 9 (14.75%) Business Analysis
11 9 (14.75%) R
12 8 (13.11%) Google Analytics
12 8 (13.11%) Google
12 8 (13.11%) MS Excel
13 7 (11.48%) DSDM
13 7 (11.48%) SAP
13 7 (11.48%) VBA
13 7 (11.48%) Finance
13 7 (11.48%) Stakeholder Management
13 7 (11.48%) Scrum
13 7 (11.48%) Retail
13 7 (11.48%) Adobe Campaign
13 7 (11.48%) Campaign Analysis
13 7 (11.48%) Marketing Analytics
14 6 (9.84%) Campaign Management

Marketing Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (21.31%) SAS
2 1 (1.64%) Adobe Experience Manager
2 1 (1.64%) CMS
2 1 (1.64%) Kentico
2 1 (1.64%) WebSphere
Applications
1 8 (13.11%) MS Excel
2 3 (4.92%) MS Office
2 3 (4.92%) SPSS
3 2 (3.28%) MS PowerPoint
4 1 (1.64%) MS Visio
Business Applications
1 7 (11.48%) Adobe Campaign
2 4 (6.56%) Eloqua
3 2 (3.28%) Dynamics CRM
3 2 (3.28%) FastStats
3 2 (3.28%) SAP hybris
Cloud Services
1 8 (13.11%) Google Analytics
2 1 (1.64%) Adobe Analytics
Communications & Networking
1 1 (1.64%) Internet
1 1 (1.64%) SMS
Database & Business Intelligence
1 5 (8.20%) BusinessObjects
1 5 (8.20%) BusinessObjects Web Intelligence
1 5 (8.20%) Data Warehouse
1 5 (8.20%) Xcelsius
2 4 (6.56%) Base SAS
3 3 (4.92%) Data Mining
3 3 (4.92%) Relational Database
4 2 (3.28%) SAS Enterprise Guide
4 2 (3.28%) SQL Server
5 1 (1.64%) Big Data
5 1 (1.64%) Enterprise Data Warehouse
5 1 (1.64%) MS Access
5 1 (1.64%) Oracle Reports
Development Applications
1 2 (3.28%) SQL Server Management Studio (SSMS)
2 1 (1.64%) JIRA
General
1 61 (100.00%) Marketing
2 7 (11.48%) Finance
2 7 (11.48%) Retail
3 2 (3.28%) Banking
3 2 (3.28%) Legal
3 2 (3.28%) Publishing
4 1 (1.64%) Advertising
4 1 (1.64%) French Language
4 1 (1.64%) Games
4 1 (1.64%) German Language
4 1 (1.64%) Russian Language
4 1 (1.64%) Telecoms
4 1 (1.64%) Turkish Language
Libraries, Frameworks & Software Standards
1 1 (1.64%) CSS
1 1 (1.64%) HTML
Miscellaneous
1 15 (24.59%) Analytical Skills
2 5 (8.20%) Mathematics
2 5 (8.20%) New Media
3 4 (6.56%) User Experience
4 3 (4.92%) Computer Science
4 3 (4.92%) Economics
4 3 (4.92%) Fintech
4 3 (4.92%) Management Information System
4 3 (4.92%) Statistics
5 2 (3.28%) Data Protection Act
5 2 (3.28%) Social Media
6 1 (1.64%) FMCG
6 1 (1.64%) iPad
6 1 (1.64%) Xbox
Processes & Methodologies
1 21 (34.43%) CRM
2 16 (26.23%) Analytics
3 14 (22.95%) Direct Marketing
4 12 (19.67%) Agile Software Development
4 12 (19.67%) Project Management
5 10 (16.39%) E-Commerce
6 9 (14.75%) Business Analysis
6 9 (14.75%) Business Intelligence
7 7 (11.48%) Campaign Analysis
7 7 (11.48%) DSDM
7 7 (11.48%) Marketing Analytics
7 7 (11.48%) Scrum
7 7 (11.48%) Stakeholder Management
8 6 (9.84%) Campaign Management
8 6 (9.84%) Data Analysis
8 6 (9.84%) Digital Marketing
8 6 (9.84%) Marketing Strategy
8 6 (9.84%) SSADM
9 5 (8.20%) Customer Analysis
9 5 (8.20%) Customer Insight
Programming Languages
1 22 (36.07%) SQL
2 9 (14.75%) R
3 7 (11.48%) VBA
4 5 (8.20%) PL/SQL
5 4 (6.56%) Python
6 1 (1.64%) Java
Qualifications
1 11 (18.03%) Degree
Vendors
1 9 (14.75%) Adobe
1 9 (14.75%) Salesforce.com
2 8 (13.11%) Google
3 7 (11.48%) SAP
4 5 (8.20%) Oracle
5 3 (4.92%) Salesforce Marketing Cloud
6 2 (3.28%) Apteco
6 2 (3.28%) hybris
6 2 (3.28%) IBM
6 2 (3.28%) ILOG
6 2 (3.28%) Marketo
6 2 (3.28%) Microsoft
6 2 (3.28%) Pardot
7 1 (1.64%) Crazy Egg
7 1 (1.64%) Optimizely
7 1 (1.64%) Tableau