The table below looks at the statistics for the Marketing Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Marketing Analyst
Rank 588 582 552
Rank change year-on-year
-6 -30
Contract jobs requiring a Marketing Analyst 31 19 27
As % of all contract IT jobs located in the UK 0.060% 0.038% 0.056%
As % of the Job Titles category 0.064% 0.040% 0.059%
Number of daily rates quoted 26 10 15
Average daily rate £340 £350 £238
Average daily rate % change year-on-year
-2.85% +47.36%
90% offered a daily rate of more than £171 £154 £180
10% offered a daily rate of more than £450 £478 £415
UK excluding London average daily rate £331 £350 £238
% change year-on-year
-5.35% +47.36%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
48576 47854 45775
As % of all contract IT jobs located in the UK 94.45% 94.46% 94.25%
Number of daily rates quoted 31231 29881 27104
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £257 £240 £225
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 1759 1870 2013
Average hourly rate £17.50 £16.72 £17.50
Average hourly rate % change year-on-year
+4.66% -4.45%
90% offered a hourly rate of more than £11.00 £10.96 £11.38
10% offered a hourly rate of more than £49.50 £40.00 £40.00
UK excluding London average hourly rate £17.50 £16.50 £16.50
% change year-on-year
+6.06% -

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst within the UK.

Marketing Analyst Daily Rate Trend in the UK

Marketing Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst within the UK over the 3 months to 5 February 2016.

Marketing Analyst Daily Rate Histogram in the UK

Marketing Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst within the UK.

Marketing Analyst Hourly Rate Trend in the UK

Marketing Analyst
Top 23 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +13 30 £345 -10.96% 18
London +2 17 £375 -6.25% 10
South West +4 5 £325 - 1
North West -13 5 £355 - 2
City of London +40 3 £338 - 2
South East +3 3 £375 -11.76% 1
Liverpool - 3 £400 -
Merseyside - 3 £400 -
Bristol - 2 £313 -
Gloucestershire +3 1 £338 - 1
Berkshire +2 1 - -
Surrey - 1 £300 -
West Sussex - 1 £450 -
Maidenhead - 1 - -
Macclesfield - 1 £355 -
Gloucester - 1 £338 -
Street - 1 £400 -
Crawley - 1 £450 -
Somerset - 1 £400 -
Manchester - 1 £325 - 2
Cheshire - 1 £355 -
Birmingham - 1 £338 - 1
West Midlands - 1 £338 - 1

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 5 February 2016, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 66 (100.00%) Marketing
2 27 (40.91%) SQL
2 27 (40.91%) Analytics
3 21 (31.82%) Analytical Skills
4 16 (24.24%) Google
5 15 (22.73%) Finance
5 15 (22.73%) E-Commerce
5 15 (22.73%) SAS
6 14 (21.21%) Google Analytics
6 14 (21.21%) Digital Marketing
7 12 (18.18%) Web Analytics
7 12 (18.18%) CRM
8 10 (15.15%) Base SAS
9 9 (13.64%) Retail
9 9 (13.64%) SEO
9 9 (13.64%) MS Excel
10 8 (12.12%) Tableau
11 7 (10.61%) Algorithms
11 7 (10.61%) Stakeholder Management
11 7 (10.61%) Data Analysis
11 7 (10.61%) Agile Software Development
12 6 (9.09%) Degree
12 6 (9.09%) QA
12 6 (9.09%) Telecoms
12 6 (9.09%) Adobe
12 6 (9.09%) Salesforce.com
12 6 (9.09%) VBA
12 6 (9.09%) Python
13 5 (7.58%) R
13 5 (7.58%) Business Intelligence

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 5 February 2016, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 15 (22.73%) SAS
2 2 (3.03%) CMS
Applications
1 9 (13.64%) MS Excel
2 2 (3.03%) MS Office
2 2 (3.03%) MS PowerPoint
2 2 (3.03%) SPSS
3 1 (1.52%) Photoshop
3 1 (1.52%) Spreadsheet
Business Applications
1 3 (4.55%) Unica
1 3 (4.55%) WebTrends
2 2 (3.03%) FastStats
2 2 (3.03%) SAP Oil and Gas
3 1 (1.52%) Adobe Campaign
3 1 (1.52%) Data Workbench
3 1 (1.52%) Dynamics CRM
3 1 (1.52%) Payment Gateway
Cloud Services
1 14 (21.21%) Google Analytics
2 4 (6.06%) Adobe Analytics
3 3 (4.55%) Google Cloud Platform
3 3 (4.55%) Silverpop
4 2 (3.03%) AdWords
5 1 (1.52%) Google Drive
5 1 (1.52%) Pure360
5 1 (1.52%) Responsys
Communications & Networking
1 3 (4.55%) Broadband
1 3 (4.55%) SMS
Database & Business Intelligence
1 10 (15.15%) Base SAS
2 4 (6.06%) Big Data
2 4 (6.06%) SAS Enterprise Guide
2 4 (6.06%) SQL Server
3 3 (4.55%) BigQuery
3 3 (4.55%) Data Mining
3 3 (4.55%) Hadoop
4 2 (3.03%) Apache Hive
4 2 (3.03%) DB2
4 2 (3.03%) Relational Database
4 2 (3.03%) SAS Enterprise Miner
4 2 (3.03%) SQL Server Integration Services
4 2 (3.03%) SQL Server Reporting Services
5 1 (1.52%) SAS Data Integration Studio
5 1 (1.52%) SQL Server 2012
5 1 (1.52%) SQL Server Analysis Services
Development Applications
1 1 (1.52%) SQL Server Management Studio (SSMS)
1 1 (1.52%) Visual Studio
General
1 66 (100.00%) Marketing
2 15 (22.73%) Finance
3 9 (13.64%) Retail
4 6 (9.09%) Telecoms
5 4 (6.06%) Banking
6 2 (3.03%) Advertising
6 2 (3.03%) Electronics
6 2 (3.03%) Manufacturing
7 1 (1.52%) Games
7 1 (1.52%) Pharmaceutical
Libraries, Frameworks & Software Standards
1 1 (1.52%) .NET
1 1 (1.52%) HTML
Miscellaneous
1 21 (31.82%) Analytical Skills
2 7 (10.61%) Algorithms
3 3 (4.55%) Computer Science
3 3 (4.55%) Device Driver
3 3 (4.55%) Economics
3 3 (4.55%) Handset
3 3 (4.55%) Mathematics
3 3 (4.55%) Social Media
3 3 (4.55%) Statistics
4 2 (3.03%) FMCG
4 2 (3.03%) Mobile App
4 2 (3.03%) New Media
4 2 (3.03%) User Experience
5 1 (1.52%) Blog
5 1 (1.52%) Life Science
5 1 (1.52%) Management Information System
5 1 (1.52%) Visualisation
Operating Systems
1 1 (1.52%) Unix
Processes & Methodologies
1 27 (40.91%) Analytics
2 15 (22.73%) E-Commerce
3 14 (21.21%) Digital Marketing
4 12 (18.18%) CRM
4 12 (18.18%) Web Analytics
5 9 (13.64%) SEO
6 7 (10.61%) Agile Software Development
6 7 (10.61%) Data Analysis
6 7 (10.61%) Stakeholder Management
7 5 (7.58%) Business Analysis
7 5 (7.58%) Business Intelligence
7 5 (7.58%) Competitor Analysis
8 4 (6.06%) Data Management
8 4 (6.06%) Direct Marketing
8 4 (6.06%) Propensity Modelling
9 3 (4.55%) Customer Analysis
9 3 (4.55%) Dashboard Development
9 3 (4.55%) Email Marketing
9 3 (4.55%) Financial Analysis
9 3 (4.55%) Marketing Analytics
Programming Languages
1 27 (40.91%) SQL
2 6 (9.09%) Python
2 6 (9.09%) VBA
3 5 (7.58%) R
4 4 (6.06%) Java
5 2 (3.03%) SAS Macro
6 1 (1.52%) JavaScript
6 1 (1.52%) PHP
6 1 (1.52%) T-SQL
Qualifications
1 6 (9.09%) Degree
2 4 (6.06%) ACCA
2 4 (6.06%) CIMA
3 1 (1.52%) MBA
Quality Assurance & Compliance
1 6 (9.09%) QA
Vendors
1 16 (24.24%) Google
2 8 (12.12%) Tableau
3 6 (9.09%) Adobe
3 6 (9.09%) Salesforce.com
4 3 (4.55%) IBM
5 2 (3.03%) Microsoft
5 2 (3.03%) SAP
6 1 (1.52%) Apteco
6 1 (1.52%) New Relic
6 1 (1.52%) Omniture
6 1 (1.52%) Oracle
6 1 (1.52%) Splunk
6 1 (1.52%) Sysomos
6 1 (1.52%) Teradata
6 1 (1.52%) Twitter
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Posted: 4 days ago