The table below looks at the statistics for the Marketing Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 6 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
6 Mar 2015
Same period 2014 Same period 2013
Marketing Analyst
Rank 577 552 523
Rank change year-on-year
-25 -29
Contract jobs requiring a Marketing Analyst 5 7 17
As % of all contract IT jobs located in the UK 0.010% 0.014% 0.038%
As % of the Job Titles category 0.011% 0.015% 0.041%
Number of daily rates quoted 4 4 9
Average daily rate
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£388 £331 £325
Average daily rate % change year-on-year
+16.98% +1.92%
90% offered a daily rate of more than £223 £213 £174
10% offered a daily rate of more than £418 £406 £404
UK excluding London average daily rate - £363 £190
% change year-on-year
- +90.78%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
47113 45619 41438
As % of all contract IT jobs located in the UK 92.46% 92.43% 92.62%
Number of daily rates quoted 28736 27090 23781
Average daily rate £400 £400 £398
Average daily rate % change year-on-year
- +0.62%
90% offered a daily rate of more than £240 £230 £238
10% offered a daily rate of more than £550 £550 £575
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 1785 1896 2209
Average hourly rate £17.50 £17.50 £17.50
90% offered a hourly rate of more than £11.00 £11.50 £10.50
10% offered a hourly rate of more than £42.00 £40.00 £40.00
UK excluding London average hourly rate £16.60 £17.00 £17.50
% change year-on-year
-2.35% -2.85%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst within the UK.

Marketing Analyst Daily Rate Trend in the UK

Marketing Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst within the UK over the 3 months to 6 March 2015.

Marketing Analyst Daily Rate Histogram in the UK

Marketing Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst within the UK.

Marketing Analyst Hourly Rate Trend in the UK

Marketing Analyst
Top 28 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 6 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 5 £388 +16.98% 17
London -3 4 £388 +29.16% 9
City of London +13 2 £388 +29.16% 3
Bracknell +8 1 - -
Berkshire -6 1 - - 1
South East -12 1 - - 3
South Wales - - - -
South West - - - -
Wales - - - -
West Midlands - - - - 3
Essex - - - -
North Yorkshire - - - -
Surrey - - - -
West Sussex - - - - 1
West Yorkshire - - - - 1
Yorkshire - - - - 1
Bristol - - - -
Bromley - - - -
Harrogate - - - -
Haywards Heath - - - - 1
Leeds - - - - 1
Luton - - - -
Newport - - - -
Reading - - - - 1
Slough - - - -
Woking - - - -
Bedfordshire - - - -
East of England - - - -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 6 March 2015, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 20 (100.00%) Marketing
2 11 (55.00%) Finance
3 9 (45.00%) SQL
4 8 (40.00%) Analytics
5 7 (35.00%) Data Analysis
5 7 (35.00%) Salesforce.com
6 6 (30.00%) Direct Marketing
6 6 (30.00%) Analytical Skills
7 5 (25.00%) Relational Database
7 5 (25.00%) Marketing Analytics
8 3 (15.00%) Degree
8 3 (15.00%) Marketo
8 3 (15.00%) Omniture
8 3 (15.00%) SAS
8 3 (15.00%) CRM
8 3 (15.00%) Banking
8 3 (15.00%) Retail
8 3 (15.00%) Project Management
9 2 (10.00%) Risk Management
9 2 (10.00%) Data Management
9 2 (10.00%) Stakeholder Management
9 2 (10.00%) Econometrics
9 2 (10.00%) MS Office
9 2 (10.00%) MS Excel
9 2 (10.00%) Mathematics
9 2 (10.00%) Data Integration
9 2 (10.00%) FastStats
9 2 (10.00%) Eloqua
9 2 (10.00%) Statistical Modelling
9 2 (10.00%) Data Structures

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 6 March 2015, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 3 (15.00%) SAS
2 1 (5.00%) SharePoint
Applications
1 2 (10.00%) MS Office
1 2 (10.00%) MS Excel
1 2 (10.00%) FastStats
2 1 (5.00%) Photoshop
2 1 (5.00%) MS PowerPoint
2 1 (5.00%) Spreadsheet
Business Applications
1 1 (5.00%) Google Analytics
Communications & Networking
1 1 (5.00%) Intranet
Database & Business Intelligence
1 5 (25.00%) Relational Database
2 2 (10.00%) Data Mining
3 1 (5.00%) SAP BI
3 1 (5.00%) MS Access
General
1 20 (100.00%) Marketing
2 11 (55.00%) Finance
3 3 (15.00%) Banking
3 3 (15.00%) Retail
4 1 (5.00%) Private Banking
4 1 (5.00%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (5.00%) ATL
Miscellaneous
1 6 (30.00%) Analytical Skills
2 2 (10.00%) Data Structures
2 2 (10.00%) Mathematics
2 2 (10.00%) Data Integration
3 1 (5.00%) Statistics
Processes & Methodologies
1 8 (40.00%) Analytics
2 7 (35.00%) Data Analysis
3 6 (30.00%) Direct Marketing
4 5 (25.00%) Marketing Analytics
5 3 (15.00%) Project Management
5 3 (15.00%) CRM
6 2 (10.00%) Risk Management
6 2 (10.00%) Stakeholder Management
6 2 (10.00%) Econometrics
6 2 (10.00%) Data Management
6 2 (10.00%) Statistical Modelling
6 2 (10.00%) Campaign Management
7 1 (5.00%) Propensity Modelling
7 1 (5.00%) Performance Analysis
7 1 (5.00%) Quality Management
7 1 (5.00%) Statistical Analysis
7 1 (5.00%) Telemarketing
7 1 (5.00%) Requirements Management
7 1 (5.00%) Agile Software Development
7 1 (5.00%) E-Commerce
Programming Languages
1 9 (45.00%) SQL
Qualifications
1 3 (15.00%) Degree
2 1 (5.00%) VCP4
Vendors
1 7 (35.00%) Salesforce.com
2 3 (15.00%) Omniture
2 3 (15.00%) Marketo
3 2 (10.00%) Eloqua
4 1 (5.00%) ExactTarget
4 1 (5.00%) Google
4 1 (5.00%) Tableau
4 1 (5.00%) Teradata
4 1 (5.00%) Oracle
4 1 (5.00%) SAP
4 1 (5.00%) Microsoft
4 1 (5.00%) Adobe
4 1 (5.00%) MicroStrategy
London
Experis Ltd
Rate: £400.00 per day
Posted: 20 hours ago
Birmingham, West Midlands (County)
Venn Group
Rate: £30000 - £35000 Per Annum + benefits
Posted: 21 hours ago
Leeds
Churchill Frank
Rate: £200 - £250 per day
Posted: 9 days ago