The table below looks at the statistics for the Marketing Analyst role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Analyst in their job title over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Marketing Analyst
Rank 630 605 584
Rank change year-on-year
-25 -21
Contract jobs requiring a Marketing Analyst 28 26 34
As % of all contract IT jobs located in the UK 0.050% 0.047% 0.062%
As % of the Job Titles category 0.053% 0.049% 0.066%
Number of daily rates quoted 23 22 27
Average daily rate £338 £368 £375
Average daily rate % change year-on-year
-8.16% -2.00%
90% offered a daily rate of more than £200 £167 £142
10% offered a daily rate of more than £510 £424 £472
UK excluding London average daily rate £350 £313 £334
% change year-on-year
+12.00% -6.36%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £13.00
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
53058 52916 51575
As % of all contract IT jobs located in the UK 94.92% 94.76% 94.33%
Number of daily rates quoted 34561 32091 31451
Average daily rate £425 £400 £395
Average daily rate % change year-on-year
+6.25% +1.26%
90% offered a daily rate of more than £263 £240 £225
10% offered a daily rate of more than £600 £550 £550
UK excluding London average daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 1534 2122 2107
Average hourly rate £17.50 £17.50 £17.50
90% offered a hourly rate of more than £11.00 £11.00 £11.00
10% offered a hourly rate of more than £44.50 £42.50 £42.50
UK excluding London average hourly rate £17.50 £16.83 £17.00
% change year-on-year
+4.01% -1.02%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Analyst within the UK.

Marketing Analyst Daily Rate Trend in the UK

Marketing Analyst
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Analyst within the UK over the 3 months to 30 April 2016.

Marketing Analyst Daily Rate Histogram in the UK

Marketing Analyst
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Analyst within the UK.

Marketing Analyst Hourly Rate Trend in the UK

Marketing Analyst
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 27 £338 -8.16% 8
London -5 19 £338 -10.00% 3
South East -17 6 £325 +19.26% 2
Milton Keynes - 2 - -
Buckinghamshire - 2 - -
Hampshire - 2 £375 - 1
City of London +40 1 £538 +38.70%
East Midlands +6 1 £295 -5.60% 2
Berkshire +5 1 £300 +10.09%
North West -5 1 £375 +50.00%
Manchester -8 1 £375 +50.00%
Basingstoke - 1 £325 -
Surrey - 1 - - 1

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 30 April 2016, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title.

1 63 (100.00%) Marketing
2 27 (42.86%) SQL
3 24 (38.10%) Analytics
4 23 (36.51%) CRM
5 16 (25.40%) Analytical Skills
6 15 (23.81%) SAS
7 11 (17.46%) Google
7 11 (17.46%) Adobe
7 11 (17.46%) MS Excel
7 11 (17.46%) E-Commerce
8 10 (15.87%) Agile Software Development
8 10 (15.87%) Google Analytics
8 10 (15.87%) Digital Marketing
8 10 (15.87%) Degree
9 9 (14.29%) Base SAS
10 8 (12.70%) Retail
10 8 (12.70%) Finance
10 8 (12.70%) VBA
11 7 (11.11%) Project Management
11 7 (11.11%) Data Analysis
11 7 (11.11%) Campaign Management
11 7 (11.11%) Marketing Analytics
11 7 (11.11%) Adobe Campaign
12 6 (9.52%) Tableau
12 6 (9.52%) R
12 6 (9.52%) Web Analytics
12 6 (9.52%) Direct Marketing
12 6 (9.52%) Salesforce.com
12 6 (9.52%) Scrum
12 6 (9.52%) SQL Server

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 30 April 2016, IT contractor jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 15 (23.81%) SAS
2 2 (3.17%) CMS
3 1 (1.59%) Adobe Experience Manager
3 1 (1.59%) WebSphere
Applications
1 11 (17.46%) MS Excel
2 5 (7.94%) MS Office
3 3 (4.76%) MS PowerPoint
4 1 (1.59%) Photoshop
4 1 (1.59%) Spreadsheet
4 1 (1.59%) SPSS
Business Applications
1 7 (11.11%) Adobe Campaign
2 3 (4.76%) Eloqua
2 3 (4.76%) FastStats
3 2 (3.17%) Dynamics CRM
3 2 (3.17%) SAP Oil and Gas
3 2 (3.17%) Unica
4 1 (1.59%) Data Workbench
4 1 (1.59%) SAP hybris
4 1 (1.59%) WebTrends
Cloud Services
1 10 (15.87%) Google Analytics
2 4 (6.35%) Adobe Analytics
3 3 (4.76%) Silverpop
4 2 (3.17%) AdWords
5 1 (1.59%) Google Cloud Platform
5 1 (1.59%) Pure360
5 1 (1.59%) Responsys
Database & Business Intelligence
1 9 (14.29%) Base SAS
2 6 (9.52%) SQL Server
3 4 (6.35%) Data Mining
3 4 (6.35%) Relational Database
3 4 (6.35%) SAS Enterprise Guide
4 3 (4.76%) Big Data
4 3 (4.76%) Data Warehouse
5 2 (3.17%) Apache Hive
5 2 (3.17%) Hadoop
5 2 (3.17%) SAS Enterprise Miner
5 2 (3.17%) SQL Server Integration Services
5 2 (3.17%) SQL Server Reporting Services
6 1 (1.59%) BigQuery
6 1 (1.59%) MS Access
6 1 (1.59%) SQL Server 2012
6 1 (1.59%) SQL Server Analysis Services
Development Applications
1 3 (4.76%) SQL Server Management Studio (SSMS)
2 1 (1.59%) JIRA
2 1 (1.59%) Visual Studio
General
1 63 (100.00%) Marketing
2 8 (12.70%) Finance
2 8 (12.70%) Retail
3 3 (4.76%) Telecoms
4 2 (3.17%) Advertising
4 2 (3.17%) Banking
4 2 (3.17%) Electronics
4 2 (3.17%) Legal
4 2 (3.17%) Manufacturing
4 2 (3.17%) Publishing
5 1 (1.59%) Pharmaceutical
Libraries, Frameworks & Software Standards
1 1 (1.59%) .NET
1 1 (1.59%) HTML
Miscellaneous
1 16 (25.40%) Analytical Skills
2 5 (7.94%) Mathematics
3 3 (4.76%) Algorithms
3 3 (4.76%) Computer Science
3 3 (4.76%) Economics
3 3 (4.76%) Social Media
3 3 (4.76%) Statistics
4 2 (3.17%) Data Protection Act
4 2 (3.17%) FMCG
4 2 (3.17%) Mobile App
4 2 (3.17%) New Media
5 1 (1.59%) iPad
5 1 (1.59%) Life Science
5 1 (1.59%) Management Information System
5 1 (1.59%) User Experience
5 1 (1.59%) Visualisation
Processes & Methodologies
1 24 (38.10%) Analytics
2 23 (36.51%) CRM
3 11 (17.46%) E-Commerce
4 10 (15.87%) Agile Software Development
4 10 (15.87%) Digital Marketing
5 7 (11.11%) Campaign Management
5 7 (11.11%) Data Analysis
5 7 (11.11%) Marketing Analytics
5 7 (11.11%) Project Management
6 6 (9.52%) Direct Marketing
6 6 (9.52%) DSDM
6 6 (9.52%) Scrum
6 6 (9.52%) Web Analytics
7 5 (7.94%) Business Intelligence
7 5 (7.94%) Campaign Analysis
7 5 (7.94%) Email Marketing
7 5 (7.94%) Propensity Modelling
7 5 (7.94%) SEO
7 5 (7.94%) SSADM
8 4 (6.35%) Marketing Automation
Programming Languages
1 27 (42.86%) SQL
2 8 (12.70%) VBA
3 6 (9.52%) R
4 5 (7.94%) Python
5 4 (6.35%) Java
6 2 (3.17%) SAS Macro
7 1 (1.59%) JavaScript
7 1 (1.59%) T-SQL
Qualifications
1 10 (15.87%) Degree
2 1 (1.59%) MBA
Quality Assurance & Compliance
1 4 (6.35%) QA
Vendors
1 11 (17.46%) Adobe
1 11 (17.46%) Google
2 6 (9.52%) Salesforce.com
2 6 (9.52%) Tableau
3 5 (7.94%) IBM
4 3 (4.76%) Apteco
4 3 (4.76%) Optimizely
4 3 (4.76%) SAP
5 2 (3.17%) ILOG
5 2 (3.17%) Microsoft
6 1 (1.59%) hybris
6 1 (1.59%) Marketo
6 1 (1.59%) New Relic
6 1 (1.59%) Omniture
6 1 (1.59%) Oracle
6 1 (1.59%) Pardot
6 1 (1.59%) Salesforce Marketing Cloud
6 1 (1.59%) Sysomos
6 1 (1.59%) Teradata
6 1 (1.59%) Twitter
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