The table below looks at the statistics for knowledge and experience of Salesforce Marketing Cloud products and/or services in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Salesforce Marketing Cloud over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are NOT representative of contractor rates within Salesforce Marketing Cloud (formerly ExactTarget).

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Salesforce Marketing Cloud
Rank 577 597 591
Rank change year-on-year
+20 -6
Contract jobs citing Salesforce Marketing Cloud 49 8 8
As % of all contract IT jobs located in the UK 0.095% 0.016% 0.016%
As % of the Vendors category 0.22% 0.034% 0.036%
Number of daily rates quoted 32 8 6
Average daily rate £450 £463 £320
Average daily rate % change year-on-year
-2.70% +44.53%
90% offered a daily rate of more than £199 £194 £205
10% offered a daily rate of more than £750 £500 £408
UK excluding London average daily rate £400 £180 -
% change year-on-year
+122.22% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
22070 23365 22368
As % of all contract IT jobs located in the UK 42.80% 45.66% 45.49%
Number of daily rates quoted 13153 13548 12236
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £238 £225 £220
10% offered a daily rate of more than £551 £550 £550
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 839 982 965
Average hourly rate £21.50 £17.50 £17.48
Average hourly rate % change year-on-year
+22.85% +0.14%
90% offered a hourly rate of more than £11.15 £11.50 £11.00
10% offered a hourly rate of more than £55.00 £40.00 £40.00
UK excluding London average hourly rate £21.50 £17.40 £16.50
% change year-on-year
+23.56% +5.45%

Salesforce Marketing Cloud
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Salesforce Marketing Cloud within the UK as a proportion of the total demand within the Vendors category.

Salesforce Marketing Cloud Jobs Demand Trend in the UK

Salesforce Marketing Cloud
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Salesforce Marketing Cloud within the UK.

Salesforce Marketing Cloud Daily Rate Trend in the UK

Salesforce Marketing Cloud
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Salesforce Marketing Cloud within the UK over the 3 months to 14 February 2016.

Salesforce Marketing Cloud Daily Rate Histogram in the UK

Salesforce Marketing Cloud
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Salesforce Marketing Cloud within the UK.

Salesforce Marketing Cloud Hourly Rate Trend in the UK

Salesforce Marketing Cloud
Top 22 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +29 46 £500 +8.10% 6
London +23 25 £500 +5.26% 5
North West - 10 - -
Manchester - 10 - -
South East +18 7 £190 +5.55% 1
Berkshire +9 5 £190 +5.55%
Maidenhead - 4 £190 -
Cheltenham - 1 £418 -
Crawley - 1 £450 -
Edinburgh - 1 £450 -
South West - 1 £418 -
West Midlands - 1 £500 -
Gloucestershire - 1 £418 -
Hertfordshire - 1 £375 -
Leicestershire - 1 £425 -
Oxfordshire - 1 - -
Staffordshire - 1 £500 -
West Sussex - 1 £450 -
East Midlands - 1 £425 -
Oxford - 1 - -
Scotland - 1 £450 -
East of England - 1 £375 -

Salesforce Marketing Cloud
Top 30 Related IT Skills

For the 6 months to 14 February 2016, IT contractor jobs within the UK citing Salesforce Marketing Cloud also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Salesforce Marketing Cloud.

1 90 (95.74%) Marketing
2 84 (89.36%) Salesforce.com
3 46 (48.94%) CRM
4 30 (31.91%) Analytics
5 25 (26.60%) Project Management
6 24 (25.53%) Agile Software Development
7 22 (23.40%) Google
7 22 (23.40%) Google Analytics
8 19 (20.21%) B2C
9 18 (19.15%) SMS
10 17 (18.09%) Change Management
10 17 (18.09%) Copywriting
10 17 (18.09%) Data Protection
10 17 (18.09%) Customer Analytics
11 15 (15.96%) Waterfall
11 15 (15.96%) Marketing Automation
11 15 (15.96%) Adobe
12 13 (13.83%) B2B
13 12 (12.77%) Stakeholder Management
13 12 (12.77%) IBM
14 11 (11.70%) HTML
14 11 (11.70%) Oracle
14 11 (11.70%) Data Migration
14 11 (11.70%) Migration
14 11 (11.70%) Digital Marketing
14 11 (11.70%) Billing
14 11 (11.70%) Eloqua
14 11 (11.70%) Campaign Management
14 11 (11.70%) Marketo
15 10 (10.64%) Adobe Campaign

Salesforce Marketing Cloud
Top Related IT Skills by Category

For the 6 months to 14 February 2016, IT contractor jobs within the UK citing Salesforce Marketing Cloud also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Salesforce Marketing Cloud. Up to 20 skills are shown per category.

Application Platforms
1 1 (1.06%) CMS
1 1 (1.06%) Drupal
1 1 (1.06%) NetWeaver
1 1 (1.06%) SharePoint
1 1 (1.06%) WordPress
Applications
1 4 (4.26%) Photoshop
2 2 (2.13%) Adobe Creative Suite
2 2 (2.13%) MS Excel
2 2 (2.13%) MS Office
3 1 (1.06%) Adobe Illustrator
3 1 (1.06%) InDesign
3 1 (1.06%) MS Visio
Business Applications
1 11 (11.70%) Eloqua
2 10 (10.64%) Adobe Campaign
3 8 (8.51%) SAP CRM
4 7 (7.45%) Unica
5 6 (6.38%) SAP hybris
6 4 (4.26%) Dynamics CRM
7 2 (2.13%) Salesforce.com CRM
Cloud Services
1 22 (23.40%) Google Analytics
2 10 (10.64%) Force.com
3 9 (9.57%) SmartFocus
4 7 (7.45%) Silverpop
5 5 (5.32%) Cloud Computing
5 5 (5.32%) SaaS
6 3 (3.19%) AdWords
7 1 (1.06%) Adobe Analytics
Communications & Networking
1 18 (19.15%) SMS
2 2 (2.13%) Internet
Database & Business Intelligence
1 3 (3.19%) SQL Server
2 2 (2.13%) Data Warehouse
3 1 (1.06%) MySQL
3 1 (1.06%) Relational Database
3 1 (1.06%) SAP HANA
Development Applications
1 2 (2.13%) Dreamweaver
1 2 (2.13%) JIRA
1 2 (2.13%) Oracle APEX
2 1 (1.06%) Atlassian Bamboo
2 1 (1.06%) Git (software)
2 1 (1.06%) Subversion
General
1 90 (95.74%) Marketing
2 11 (11.70%) Billing
3 5 (5.32%) Retail
4 2 (2.13%) Finance
4 2 (2.13%) Manufacturing
Job Titles
1 28 (29.79%) Consultant
2 15 (15.96%) Marketing Consultant
3 14 (14.89%) Project Manager
3 14 (14.89%) Salesforce.com Consultant
4 7 (7.45%) Developer
4 7 (7.45%) Project Leader
5 6 (6.38%) Architect
5 6 (6.38%) Hybris Consultant
5 6 (6.38%) Salesforce.com Architect
5 6 (6.38%) SAP Consultant
6 5 (5.32%) Marketing Automation Consultant
6 5 (5.32%) Technical Architect
7 4 (4.26%) Analyst
7 4 (4.26%) Business Analyst
7 4 (4.26%) Campaign Manager
7 4 (4.26%) Email Campaign Manager
7 4 (4.26%) Functional Consultant
7 4 (4.26%) Sales Consultant
7 4 (4.26%) Salesforce.com Developer
8 3 (3.19%) IT Manager
Libraries, Frameworks & Software Standards
1 11 (11.70%) HTML
2 9 (9.57%) Visualforce
3 7 (7.45%) CSS
4 6 (6.38%) Mason
5 5 (5.32%) COM
6 2 (2.13%) XML
7 1 (1.06%) Ajax
7 1 (1.06%) CSS3
7 1 (1.06%) Flash
7 1 (1.06%) HTML5
7 1 (1.06%) jQuery
7 1 (1.06%) JSON
7 1 (1.06%) Web Services
Miscellaneous
1 17 (18.09%) Copywriting
2 8 (8.51%) Analytical Skills
3 5 (5.32%) User Experience
4 2 (2.13%) Data Integration
4 2 (2.13%) Enterprise Software
5 1 (1.06%) Data Structures
5 1 (1.06%) iPad
5 1 (1.06%) Mobile App
Processes & Methodologies
1 46 (48.94%) CRM
2 30 (31.91%) Analytics
3 25 (26.60%) Project Management
4 24 (25.53%) Agile Software Development
5 19 (20.21%) B2C
6 17 (18.09%) Change Management
6 17 (18.09%) Customer Analytics
6 17 (18.09%) Data Protection
7 15 (15.96%) Marketing Automation
7 15 (15.96%) Waterfall
8 13 (13.83%) B2B
9 12 (12.77%) Stakeholder Management
10 11 (11.70%) Campaign Management
10 11 (11.70%) Data Migration
10 11 (11.70%) Digital Marketing
10 11 (11.70%) Migration
11 8 (8.51%) Email Marketing
12 7 (7.45%) PRINCE2
13 6 (6.38%) Marketing Strategy
14 5 (5.32%) Business Analysis
Programming Languages
1 9 (9.57%) Apex Code
2 5 (5.32%) JavaScript
3 2 (2.13%) C
3 2 (2.13%) Java
3 2 (2.13%) PHP
3 2 (2.13%) SQL
Qualifications
1 4 (4.26%) CBAP
2 2 (2.13%) Degree
Quality Assurance & Compliance
1 1 (1.06%) QA
Vendors
1 84 (89.36%) Salesforce.com
2 22 (23.40%) Google
3 15 (15.96%) Adobe
4 12 (12.77%) IBM
5 11 (11.70%) Marketo
5 11 (11.70%) Oracle
6 10 (10.64%) Microsoft
6 10 (10.64%) SAP
7 8 (8.51%) hybris
8 7 (7.45%) Pardot
9 4 (4.26%) Conga
10 3 (3.19%) Sitecore
11 2 (2.13%) Infor
12 1 (1.06%) Cognizant
12 1 (1.06%) DoubleClick
12 1 (1.06%) Informatica
12 1 (1.06%) MuleSoft