The table below looks at the statistics for knowledge and experience of Salesforce Marketing Cloud products and/or services in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Salesforce Marketing Cloud over the 3 months to 4 December 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Salesforce Marketing Cloud (formerly ExactTarget).

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Salesforce Marketing Cloud
Rank 593 584 647
Rank change year-on-year
-9 +63
Contract jobs citing Salesforce Marketing Cloud 31 62 9
As % of all contract IT jobs located in the UK 0.063% 0.11% 0.016%
As % of the Vendors category 0.14% 0.26% 0.035%
Number of daily rates quoted 21 32 8
Median daily rate £450 £463 £475
Median daily rate % change year-on-year
-2.70% -2.63%
90% offered a daily rate of more than £305 £355 £243
10% offered a daily rate of more than £550 £745 £500
UK excluding London median daily rate £475 £450 £250
% change year-on-year
+5.55% +80.00%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
22572 23646 25687
As % of all contract IT jobs located in the UK 45.63% 42.71% 44.65%
Number of daily rates quoted 13786 13871 15133
Median daily rate £420 £400 £383
Median daily rate % change year-on-year
+5.00% +4.57%
90% offered a daily rate of more than £250 £225 £219
10% offered a daily rate of more than £575 £550 £550
UK excluding London median daily rate £388 £380 £363
% change year-on-year
+1.97% +4.82%
Number of hourly rates quoted 866 979 1231
Median hourly rate £17.50 £19.00 £17.50
Median hourly rate % change year-on-year
-7.89% +8.57%
90% offered a hourly rate of more than £11.29 £10.61 £11.00
10% offered a hourly rate of more than £50.00 £43.00 £38.00
UK excluding London median hourly rate £17.00 £18.00 £17.00
% change year-on-year
-5.55% +5.88%

Salesforce Marketing Cloud
Jobs Demand Trend

The demand trend of contract jobs citing Salesforce Marketing Cloud as a proportion of all IT contracts with a match in the Vendors category.

Salesforce Marketing Cloud Jobs Demand Trend in the UK

Salesforce Marketing Cloud
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Salesforce Marketing Cloud within the UK.

Salesforce Marketing Cloud Daily Rate Trend in the UK

Salesforce Marketing Cloud
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Salesforce Marketing Cloud within the UK over the 3 months to 4 December 2016.

Salesforce Marketing Cloud Daily Rate Histogram in the UK

Salesforce Marketing Cloud
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Salesforce Marketing Cloud within the UK.

Salesforce Marketing Cloud Hourly Rate Trend in the UK

Salesforce Marketing Cloud
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Salesforce Marketing Cloud within the UK over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -18 31 £450 -5.26% 4
London +12 29 £450 -10.44% 3
South East +11 2 £475 +7.95% 1
Berkshire +8 2 £475 +196.87% 1
Newbury - 2 £475 -
City of London - 1 £400 -

Salesforce Marketing Cloud
Top 30 Related IT Skills

For the 6 months to 4 December 2016, IT contractor jobs citing Salesforce Marketing Cloud also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Salesforce Marketing Cloud.

1 97 (97.98%) Salesforce.com
2 96 (96.97%) Marketing
3 52 (52.53%) CRM
4 28 (28.28%) Email Marketing
5 26 (26.26%) HTML
6 21 (21.21%) Web Services
6 21 (21.21%) XML
7 20 (20.20%) E-Commerce
7 20 (20.20%) Adobe
8 17 (17.17%) Project Management
8 17 (17.17%) SQL
9 16 (16.16%) JavaScript
9 16 (16.16%) SQL Server
9 16 (16.16%) Degree
9 16 (16.16%) Agile Software Development
10 15 (15.15%) Data Architecture
11 14 (14.14%) SMS
12 13 (13.13%) Data Mining
12 13 (13.13%) T-SQL
12 13 (13.13%) Pardot
12 13 (13.13%) Radian6
13 12 (12.12%) Marketing Automation
13 12 (12.12%) Eloqua
13 12 (12.12%) Data Modelling
14 11 (11.11%) Oracle
14 11 (11.11%) REST
14 11 (11.11%) Data Management
15 10 (10.10%) Conga
15 10 (10.10%) Social Studio
15 10 (10.10%) Analytical Skills

Salesforce Marketing Cloud
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (4.04%) CMS
2 3 (3.03%) Drupal
3 2 (2.02%) Adobe Experience Manager
3 2 (2.02%) Confluence
4 1 (1.01%) WordPress
Applications
1 1 (1.01%) HipChat
1 1 (1.01%) MS Office
Business Applications
1 13 (13.13%) Radian6
2 12 (12.12%) Eloqua
3 10 (10.10%) Social Studio
4 6 (6.06%) Adobe Campaign
5 5 (5.05%) Salesforce.com CRM
5 5 (5.05%) Unica
6 2 (2.02%) SDL Web 8
Cloud Services
1 7 (7.07%) Force.com
2 4 (4.04%) Google Analytics
3 2 (2.02%) Heroku
3 2 (2.02%) Responsys
4 1 (1.01%) Amazon AWS
4 1 (1.01%) Amazon ElastiCache
4 1 (1.01%) Cloud Computing
4 1 (1.01%) MailChimp
4 1 (1.01%) SaaS
Communications & Networking
1 14 (14.14%) SMS
2 8 (8.08%) CTI
Database & Business Intelligence
1 16 (16.16%) SQL Server
2 13 (13.13%) Data Mining
3 2 (2.02%) Data Warehouse
3 2 (2.02%) Oracle ODI
3 2 (2.02%) Oracle Reports
3 2 (2.02%) Relational Database
Development Applications
1 3 (3.03%) JIRA
General
1 96 (96.97%) Marketing
2 10 (10.10%) Finance
3 8 (8.08%) Telecoms
4 2 (2.02%) Law
4 2 (2.02%) Publishing
4 2 (2.02%) Retail
5 1 (1.01%) Advertising
5 1 (1.01%) Financial Institution
5 1 (1.01%) Front Office
Job Titles
1 18 (18.18%) Analyst
2 15 (15.15%) Business Analyst
2 15 (15.15%) Consultant
3 13 (13.13%) Salesforce Consultant
4 12 (12.12%) Cloud Consultant
4 12 (12.12%) Marketing Consultant
5 11 (11.11%) Architect
5 11 (11.11%) Email Executive
5 11 (11.11%) Email Marketing Executive
5 11 (11.11%) Marketing Executive
6 10 (10.10%) CRM Specialist
6 10 (10.10%) Marketing Specialist
6 10 (10.10%) Salesforce Analyst
6 10 (10.10%) Salesforce Business Analyst
7 8 (8.08%) Marketing Analyst
7 8 (8.08%) Marketing Manager
8 7 (7.07%) Email Marketing Manager
8 7 (7.07%) Email Marketing Specialist
8 7 (7.07%) Email Specialist
8 7 (7.07%) Technical Specialist
Libraries, Frameworks & Software Standards
1 26 (26.26%) HTML
2 21 (21.21%) Web Services
2 21 (21.21%) XML
3 11 (11.11%) REST
4 8 (8.08%) SOAP
5 6 (6.06%) Visualforce
6 3 (3.03%) HTML5
6 3 (3.03%) Mason
7 2 (2.02%) .NET
7 2 (2.02%) CSS
8 1 (1.01%) COM
8 1 (1.01%) Middleware
Miscellaneous
1 10 (10.10%) Analytical Skills
2 9 (9.09%) Computer Science
2 9 (9.09%) Mobile App
3 8 (8.08%) IVR
3 8 (8.08%) Social Media
4 3 (3.03%) Enterprise Software
5 2 (2.02%) User Experience
6 1 (1.01%) Copywriting
6 1 (1.01%) Data Integration
6 1 (1.01%) Visualisation
Processes & Methodologies
1 52 (52.53%) CRM
2 28 (28.28%) Email Marketing
3 20 (20.20%) E-Commerce
4 17 (17.17%) Project Management
5 16 (16.16%) Agile Software Development
6 15 (15.15%) Data Architecture
7 12 (12.12%) Data Modelling
7 12 (12.12%) Marketing Automation
8 11 (11.11%) Data Management
9 9 (9.09%) Business Analysis
9 9 (9.09%) Master Data Management
9 9 (9.09%) SOA
10 8 (8.08%) Content Management
10 8 (8.08%) Digital Marketing
10 8 (8.08%) User Acceptance Testing
11 7 (7.07%) Analytics
11 7 (7.07%) Asset Management
11 7 (7.07%) Customer Segmentation
11 7 (7.07%) Database Marketing
12 6 (6.06%) Online Marketing
Programming Languages
1 17 (17.17%) SQL
2 16 (16.16%) JavaScript
3 13 (13.13%) T-SQL
4 6 (6.06%) Apex Code
5 2 (2.02%) C#
6 1 (1.01%) Java
6 1 (1.01%) PHP
6 1 (1.01%) Ruby
Qualifications
1 16 (16.16%) Degree
2 1 (1.01%) CBAP
Quality Assurance & Compliance
1 10 (10.10%) QA
System Software
1 1 (1.01%) Varnish
Systems Management
1 1 (1.01%) TeamSite
Vendors
1 97 (97.98%) Salesforce.com
2 20 (20.20%) Adobe
3 13 (13.13%) Pardot
4 11 (11.11%) Oracle
5 10 (10.10%) Conga
6 9 (9.09%) Informatica
7 6 (6.06%) IBM
8 5 (5.05%) Marketo
9 4 (4.04%) Google
10 3 (3.03%) Facebook
11 2 (2.02%) Aprimo
11 2 (2.02%) Sitecore
11 2 (2.02%) Tableau
11 2 (2.02%) Zuora
12 1 (1.01%) Apttus
12 1 (1.01%) Microsoft
12 1 (1.01%) SAP