The statistics below represent IT jobs advertised across the UK that had Marketing Analyst featuring in the job title. Included is a guide to the salaries offered over the 3 months to 23 January 2017 with a comparison to same period over 2 years.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Marketing Analyst
UK
Rank 786 833 861
Rank change year-on-year
+47 +28
Permanent jobs requiring a Marketing Analyst 65 85 81
As % of all permanent IT jobs located in the UK 0.077% 0.086% 0.077%
As % of the Job Titles category 0.080% 0.089% 0.080%
Number of salaries quoted 59 67 74
Median salary £40,000 £35,000 £35,000
Median salary % change year-on-year
+14.28% -
90% offered a salary of more than £30,000 £28,300 £25,650
10% offered a salary of more than £56,000 £45,000 £50,000
UK excluding London median salary £37,500 £33,000 £28,000
% change year-on-year
+13.63% +17.85%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
81311 95393 101849
As % of all permanent IT jobs located in the UK 96.43% 96.44% 96.69%
Number of salaries quoted 67566 80035 84663
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Marketing Analyst
Jobs Demand Trend

The demand trend of job ads that featured Marketing Analyst in the job title.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 23 January 2017 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +58 65 £40,000 +14.28% 11
London +28 28 £40,000 +14.28% 8
East Midlands +15 11 £42,500 +41.66%
Nottingham - 11 £42,500 -
Nottinghamshire - 11 £42,500 -
West Midlands - 10 £37,000 - 1
South East +67 7 £37,500 +2.73%
Warwickshire - 7 £37,000 -
Nuneaton - 7 £37,000 -
West Yorkshire +22 3 £27,750 - 2
East of England +21 3 £35,000 +4.47%
Yorkshire +18 3 £27,750 +29.06% 2
East Sussex +11 3 £25,000 -31.50%
Brighton - 3 £25,000 -
Berkshire +33 2 £70,000 +27.27%
Leeds +25 2 £31,500 - 2
South West +8 2 £38,250 +2.00%
Peterborough - 2 £35,000 -
Reading - 2 £70,000 -
Cambridgeshire - 2 £35,000 -
Wiltshire +19 1 £36,500 +30.35%
Bedfordshire +16 1 £40,000 +30.08%
Hampshire +16 1 - -
City of London +9 1 £37,500 +7.14% 1
North West -18 1 £37,500 +31.57%
Manchester -20 1 £37,500 +7.14%
Buckinghamshire - 1 £51,500 -
Swindon - 1 £36,500 -
Luton - 1 £40,000 -
High Wycombe - 1 £51,500 -

Marketing Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 23 January 2017, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Analyst in the job title.

1 146 (100.00%) Marketing
2 77 (52.74%) SQL
3 74 (50.68%) Analytical Skills
4 61 (41.78%) Analytics
5 48 (32.88%) SAS
6 42 (28.77%) SPSS
7 36 (24.66%) Degree
7 36 (24.66%) Digital Marketing
8 35 (23.97%) R
9 33 (22.60%) CRM
10 31 (21.23%) Google
10 31 (21.23%) Google Analytics
11 26 (17.81%) Tableau
12 25 (17.12%) Actionable Insight
12 25 (17.12%) Statistics
13 24 (16.44%) Data Analysis
13 24 (16.44%) Python
14 23 (15.75%) Campaign Analysis
15 21 (14.38%) FastStats
15 21 (14.38%) Data Modelling
16 20 (13.70%) E-Commerce
17 19 (13.01%) Finance
17 19 (13.01%) MS PowerPoint
18 18 (12.33%) Retail
18 18 (12.33%) Statistical Modelling
19 17 (11.64%) Mathematics
19 17 (11.64%) SEO
20 15 (10.27%) Database Marketing
21 14 (9.59%) Data Analytics
22 11 (7.53%) Customer Insight

Marketing Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 48 (32.88%) SAS
2 2 (1.37%) CMS
Applications
1 42 (28.77%) SPSS
2 19 (13.01%) MS PowerPoint
3 10 (6.85%) MS Excel
4 5 (3.42%) MS Office
5 1 (0.68%) EViews
5 1 (0.68%) Stata
Business Applications
1 21 (14.38%) FastStats
2 5 (3.42%) WebTrends
3 3 (2.05%) Adobe Campaign
3 3 (2.05%) SAP Oil and Gas
4 2 (1.37%) Dynamics CRM
5 1 (0.68%) SAP CRM
5 1 (0.68%) SAP hybris
Cloud Services
1 31 (21.23%) Google Analytics
2 6 (4.11%) Adobe Analytics
3 2 (1.37%) Silverpop
4 1 (0.68%) AdWords
4 1 (0.68%) Veeva
Communications & Networking
1 4 (2.74%) SMS
2 1 (0.68%) HTTP
Database & Business Intelligence
1 10 (6.85%) SQL Server
2 9 (6.16%) SAS Enterprise Guide
3 7 (4.79%) Data Mining
4 6 (4.11%) BusinessObjects
5 5 (3.42%) Big Data
6 2 (1.37%) Data Warehouse
6 2 (1.37%) QlikView
7 1 (0.68%) Crystal Reports
7 1 (0.68%) Data Mart
7 1 (0.68%) MySQL
7 1 (0.68%) Power BI
7 1 (0.68%) Qlik Sense
7 1 (0.68%) Relational Database
7 1 (0.68%) SQL Server Analysis Services
7 1 (0.68%) SQL Server Integration Services
7 1 (0.68%) SQL Server Reporting Services
Development Applications
1 2 (1.37%) JIRA
2 1 (0.68%) Visual Website Optimizer
General
1 146 (100.00%) Marketing
2 19 (13.01%) Finance
3 18 (12.33%) Retail
4 10 (6.85%) Advertising
5 5 (3.42%) Telecoms
6 3 (2.05%) Electronics
6 3 (2.05%) Manufacturing
7 1 (0.68%) Banking
7 1 (0.68%) Games
7 1 (0.68%) Law
7 1 (0.68%) Pharmaceutical
7 1 (0.68%) Publishing
Libraries, Frameworks & Software Standards
1 1 (0.68%) COM
1 1 (0.68%) D3.js
1 1 (0.68%) XML
Miscellaneous
1 74 (50.68%) Analytical Skills
2 25 (17.12%) Statistics
3 17 (11.64%) Mathematics
4 6 (4.11%) Visualisation
5 5 (3.42%) Driving Licence
5 5 (3.42%) User Experience
6 4 (2.74%) New Media
7 3 (2.05%) FMCG
8 2 (1.37%) Algorithms
8 2 (1.37%) Computer Science
8 2 (1.37%) Credit Risk
8 2 (1.37%) Economics
8 2 (1.37%) Social Media
9 1 (0.68%) Data Extraction
9 1 (0.68%) Data Structures
9 1 (0.68%) Enterprise Software
9 1 (0.68%) Performance Metrics
9 1 (0.68%) Psychology
Processes & Methodologies
1 61 (41.78%) Analytics
2 36 (24.66%) Digital Marketing
3 33 (22.60%) CRM
4 25 (17.12%) Actionable Insight
5 24 (16.44%) Data Analysis
6 23 (15.75%) Campaign Analysis
7 21 (14.38%) Data Modelling
8 20 (13.70%) E-Commerce
9 18 (12.33%) Statistical Modelling
10 17 (11.64%) SEO
11 15 (10.27%) Database Marketing
12 14 (9.59%) Data Analytics
13 11 (7.53%) Customer Insight
13 11 (7.53%) Marketing Analytics
14 9 (6.16%) Customer Segmentation
14 9 (6.16%) Direct Marketing
14 9 (6.16%) Pay per click
14 9 (6.16%) Predictive Modelling
14 9 (6.16%) Statistical Analysis
15 8 (5.48%) Business Intelligence
Programming Languages
1 77 (52.74%) SQL
2 35 (23.97%) R
3 24 (16.44%) Python
4 11 (7.53%) VBA
5 1 (0.68%) C#
5 1 (0.68%) JavaScript
5 1 (0.68%) MATLAB
Qualifications
1 36 (24.66%) Degree
2 2 (1.37%) MBA
Quality Assurance & Compliance
1 2 (1.37%) QA
2 1 (0.68%) Actionable Recommendations
2 1 (0.68%) Data Quality
Vendors
1 31 (21.23%) Google
2 26 (17.81%) Tableau
3 9 (6.16%) Adobe
3 9 (6.16%) Salesforce.com
4 8 (5.48%) Microsoft
5 5 (3.42%) Omniture
5 5 (3.42%) Remedy
6 4 (2.74%) Cognos
6 4 (2.74%) SAP
7 3 (2.05%) Marketo
8 2 (1.37%) IBM
8 2 (1.37%) Optimizely
8 2 (1.37%) Salesforce Marketing Cloud
9 1 (0.68%) DoubleClick
9 1 (0.68%) Facebook
9 1 (0.68%) hybris
9 1 (0.68%) Maxymiser
9 1 (0.68%) MicroStrategy
9 1 (0.68%) Progress
9 1 (0.68%) Qubit
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