The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Marketing Analyst
Rank 840 854 857
Rank change year-on-year
+14 +3
Permanent jobs requiring a Marketing Analyst 59 78 46
As % of all permanent IT jobs located in the UK 0.053% 0.066% 0.042%
As % of the Job Titles category 0.056% 0.069% 0.044%
Number of salaries quoted 58 57 36
Average salary £40,750 £35,000 £40,000
Average salary % change year-on-year
+16.42% -12.50%
UK excluding London average salary £45,000 £31,444 £40,000
% change year-on-year
+43.11% -21.39%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
104967 112334 104688
As % of all permanent IT jobs located in the UK 94.64% 94.60% 94.75%
Number of salaries quoted 85785 91103 87039
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £27,000 £27,000 £26,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 27 April 2015 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 23 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 27 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +14 57 £40,750 +16.42% 10
London -6 27 £37,500 +7.14% 4
South East +24 14 £45,000 +36.82% 1
Surrey +27 13 £45,000 +50.00%
City of London +15 13 £33,000 +15.78% 3
Yorkshire +20 6 £30,000 -11.11% 3
West Yorkshire +4 6 £30,000 -11.11% 1
East of England - 6 £45,000 -
West Midlands -17 4 £42,500 +46.55%
Essex - 4 £45,000 -
Bradford - 4 £30,000 -
Woking - 3 £25,000 -
Leeds +8 2 £30,000 -11.11% 1
Bedfordshire - 2 £38,500 -
Luton - 2 £38,500 -
Berkshire -4 1 £45,000 - 1
Warwickshire -6 1 - -
South Wales - 1 £35,000 -
Wales - 1 £35,000 -
Bromley - 1 £32,750 -
Newport - 1 £35,000 -
Reading - 1 £45,000 -
Romford - 1 £44,000 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 27 April 2015, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 111 (100.00%) Marketing
2 76 (68.47%) SQL
3 41 (36.94%) Analytics
3 41 (36.94%) CRM
4 27 (24.32%) Analytical Skills
5 25 (22.52%) Digital Marketing
6 24 (21.62%) E-Commerce
7 23 (20.72%) SAS
7 23 (20.72%) MS Excel
7 23 (20.72%) Retail
8 19 (17.12%) SPSS
8 19 (17.12%) Direct Marketing
9 18 (16.22%) Data Mining
10 16 (14.41%) Email Marketing
11 15 (13.51%) Campaign Management
12 14 (12.61%) Marketing Analytics
12 14 (12.61%) Google
12 14 (12.61%) FastStats
13 13 (11.71%) Google Analytics
13 13 (11.71%) Degree
13 13 (11.71%) SQL Server
13 13 (11.71%) Finance
14 12 (10.81%) Microsoft
15 11 (9.91%) Project Management
16 10 (9.01%) SEO
16 10 (9.01%) SQL Server Integration Services
16 10 (9.01%) Data Analysis
17 9 (8.11%) SQL Server Reporting Services
17 9 (8.11%) Validation
17 9 (8.11%) HTML

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 27 April 2015, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 23 (20.72%) SAS
2 4 (3.60%) CMS
Applications
1 23 (20.72%) MS Excel
2 19 (17.12%) SPSS
3 14 (12.61%) FastStats
4 1 (0.90%) MS Office
4 1 (0.90%) MS PowerPoint
Business Applications
1 7 (6.31%) Unica
2 3 (2.70%) Adobe Campaign
3 2 (1.80%) WebTrends
Cloud Services
1 13 (11.71%) Google Analytics
2 1 (0.90%) Responsys
Database & Business Intelligence
1 18 (16.22%) Data Mining
2 13 (11.71%) SQL Server
3 10 (9.01%) SQL Server Integration Services
4 9 (8.11%) SQL Server Reporting Services
5 7 (6.31%) SQL Server 2008
5 7 (6.31%) SQL Server 2012
6 5 (4.50%) MS Access
7 4 (3.60%) Relational Database
7 4 (3.60%) MySQL
8 1 (0.90%) Amazon Redshift
8 1 (0.90%) Hadoop
8 1 (0.90%) MongoDB
8 1 (0.90%) Big Data
8 1 (0.90%) Data Warehouse
8 1 (0.90%) QlikView
8 1 (0.90%) Base SAS
8 1 (0.90%) SAS Enterprise Guide
General
1 111 (100.00%) Marketing
2 23 (20.72%) Retail
3 13 (11.71%) Finance
4 8 (7.21%) Publishing
5 6 (5.41%) Advertising
6 5 (4.50%) Banking
6 5 (4.50%) Billing
6 5 (4.50%) French Language
7 3 (2.70%) Telecoms
8 1 (0.90%) Legal
Libraries, Frameworks & Software Standards
1 9 (8.11%) HTML
2 2 (1.80%) CSS
Miscellaneous
1 27 (24.32%) Analytical Skills
2 4 (3.60%) Statistics
2 4 (3.60%) Mathematics
2 4 (3.60%) Social Media
3 2 (1.80%) Digital Media
3 2 (1.80%) Economics
3 2 (1.80%) Visualisation
4 1 (0.90%) User Experience
4 1 (0.90%) Computer Science
4 1 (0.90%) Online Gambling
4 1 (0.90%) Algorithms
Processes & Methodologies
1 41 (36.94%) CRM
1 41 (36.94%) Analytics
2 25 (22.52%) Digital Marketing
3 24 (21.62%) E-Commerce
4 19 (17.12%) Direct Marketing
5 16 (14.41%) Email Marketing
6 15 (13.51%) Campaign Management
7 14 (12.61%) Marketing Analytics
8 11 (9.91%) Project Management
9 10 (9.01%) SEO
9 10 (9.01%) Data Analysis
10 9 (8.11%) Validation
11 8 (7.21%) Business Analysis
11 8 (7.21%) Online Marketing
12 7 (6.31%) Statistical Modelling
12 7 (6.31%) Web Development
12 7 (6.31%) Web Analytics
13 6 (5.41%) Stakeholder Management
13 6 (5.41%) Customer Segmentation
13 6 (5.41%) Customer Insight
Programming Languages
1 76 (68.47%) SQL
2 7 (6.31%) T-SQL
3 4 (3.60%) JavaScript
3 4 (3.60%) R
4 2 (1.80%) VBA
5 1 (0.90%) MATLAB
5 1 (0.90%) SAS Macro
5 1 (0.90%) PHP
Qualifications
1 13 (11.71%) Degree
2 1 (0.90%) Postgraduate
Quality Assurance & Compliance
1 6 (5.41%) QA
Systems Management
1 1 (0.90%) Systems Management Server (SMS)
Vendors
1 14 (12.61%) Google
2 12 (10.81%) Microsoft
3 8 (7.21%) Salesforce.com
4 6 (5.41%) Tableau
4 6 (5.41%) IBM
4 6 (5.41%) Siebel
5 5 (4.50%) Oracle
5 5 (4.50%) Alterian
5 5 (4.50%) Omniture
5 5 (4.50%) Facebook
5 5 (4.50%) Marketo
5 5 (4.50%) Pardot
6 4 (3.60%) ExactTarget
6 4 (3.60%) Twitter
6 4 (3.60%) Eloqua
6 4 (3.60%) EPiServer
6 4 (3.60%) ClickTale
6 4 (3.60%) Adobe
6 4 (3.60%) HP
7 2 (1.80%) Cognos
Yorkshire
The Bridge Ltd
Salary: Up to £40,000 per annum
Posted: 3 hours ago
City, London
Understanding Recruitment
Salary: £30000 - £35000 per annum + Execllent Benefits
Posted: Yesterday
East Riding
Harnham
Salary: £35000 - £45000 per annum + Benefits
Posted: Yesterday
City of London
Mason Frank
Salary: £55000 - £65000 per annum + Bonus & Benefits
Posted: 5 days ago
Manchester, Lancashire
Rullion IT Plus
Posted: 6 days ago
City, London
Understanding Recruitment
Salary: £30000 - £33000 per annum + Execllent Benefits
Posted: 6 days ago
Swindon
Churchill Frank
Posted: 11 days ago