Marketing Analyst
UK

The median Marketing Analyst salary in the UK is £47,500 per year according to job vacancies posted during the 6 months to 29 April 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
29 Apr 2024
Same period 2023 Same period 2022
Rank 864 899 1163
Rank change year-on-year +35 +264 -289
Permanent jobs requiring a Marketing Analyst 21 87 59
As % of all permanent jobs advertised in the UK 0.021% 0.084% 0.038%
As % of the Job Titles category 0.023% 0.091% 0.039%
Number of salaries quoted 15 55 25
10th Percentile £27,750 - £27,750
25th Percentile £39,250 £35,500 £36,250
Median annual salary (50th Percentile) £47,500 £45,000 £42,500
Median % change year-on-year +5.56% +5.88% +2.41%
75th Percentile £76,250 £55,000 £72,500
90th Percentile £81,250 £57,931 £85,000
UK excluding London median annual salary £47,500 £39,000 £37,500
% change year-on-year +21.79% +4.00% -9.64%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,044 95,188 149,713
% of permanent jobs with a recognized job title 94.61% 91.52% 96.08%
Number of salaries quoted 66,821 59,863 85,291
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £52,750 £60,000 £60,000
Median % change year-on-year -12.08% - +9.09%
75th Percentile £71,250 £81,250 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% +5.26%

Marketing Analyst
Job Vacancy Trend

Job postings that featured Marketing Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Analyst.

Salary trend for Marketing Analyst in the UK

Marketing Analyst
Salary Histogram

Salary distribution for jobs citing Marketing Analyst over the 6 months to 29 April 2024.

Salary histogram for Marketing Analyst in the UK

Marketing Analyst
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the UK over the 6 months to 29 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +50 21 £47,500 +11.76% 14
UK excluding London -35 16 £47,500 +21.79% 3
Work from Home +46 7 £38,750 -29.39% 6
London +102 5 £57,500 +27.78% 9
East of England +19 5 £77,500 +19.23%
South East +12 4 £39,000 -2.50%
Midlands -2 4 £33,750 -11.18% 1
North of England +6 3 £40,000 -27.12% 2
East Midlands -13 3 £27,500 -24.14%
Yorkshire +68 2 - - 1
West Midlands +14 1 £40,001 +5.26% 1
North West +4 1 £40,000 -27.12%

Marketing Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 29 April 2024, Marketing Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Marketing Analyst in the job title.

1 21 (100.00%) Marketing
2 13 (61.90%) SQL
3 11 (52.38%) Analytics
4 10 (47.62%) Visualisation
5 8 (38.10%) Retail
5 8 (38.10%) Data Analysis
5 8 (38.10%) Python
5 8 (38.10%) Analytical Skills
6 7 (33.33%) Marketing Strategy
7 6 (28.57%) Marketing Analytics
8 5 (23.81%) IoT
8 5 (23.81%) Data Visualisation
8 5 (23.81%) Robotics
8 5 (23.81%) Finance
8 5 (23.81%) Artificial Intelligence
8 5 (23.81%) Stakeholder Management
8 5 (23.81%) Actionable Insight
9 4 (19.05%) Legal
9 4 (19.05%) Project Management
9 4 (19.05%) Market Research
10 3 (14.29%) Tableau
10 3 (14.29%) Root Cause Analysis
10 3 (14.29%) Customer Insight
10 3 (14.29%) Business Intelligence
10 3 (14.29%) CRM
10 3 (14.29%) Google
10 3 (14.29%) Degree
10 3 (14.29%) Logistics
10 3 (14.29%) Agile
10 3 (14.29%) Business Forecasting

Marketing Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.76%) ArcGIS
1 1 (4.76%) SAS
Applications
1 2 (9.52%) Microsoft Excel
2 1 (4.76%) SPSS
Cloud Services
1 3 (14.29%) Power Platform
2 1 (4.76%) Google Analytics
Database & Business Intelligence
1 3 (14.29%) Power BI
1 3 (14.29%) Tableau
2 1 (4.76%) Data Mining
2 1 (4.76%) Relational Database
General
1 21 (100.00%) Marketing
2 8 (38.10%) Analytical Skills
2 8 (38.10%) Retail
3 5 (23.81%) Finance
4 4 (19.05%) Legal
5 3 (14.29%) Influencing Skills
5 3 (14.29%) Social Skills
6 1 (4.76%) Advertising
6 1 (4.76%) Inclusion and Diversity
6 1 (4.76%) Presentation Skills
6 1 (4.76%) Publishing
Libraries, Frameworks & Software Standards
1 1 (4.76%) Pandas
Miscellaneous
1 5 (23.81%) IoT
1 5 (23.81%) Robotics
2 1 (4.76%) Analytical Mindset
2 1 (4.76%) Blog
2 1 (4.76%) Digital Media
Processes & Methodologies
1 11 (52.38%) Analytics
2 10 (47.62%) Visualisation
3 8 (38.10%) Data Analysis
4 7 (33.33%) Marketing Strategy
5 6 (28.57%) Marketing Analytics
6 5 (23.81%) Actionable Insight
6 5 (23.81%) Artificial Intelligence
6 5 (23.81%) Data Visualisation
6 5 (23.81%) Stakeholder Management
7 4 (19.05%) Market Research
7 4 (19.05%) Project Management
8 3 (14.29%) Agile
8 3 (14.29%) Business Forecasting
8 3 (14.29%) Business Intelligence
8 3 (14.29%) CRM
8 3 (14.29%) Customer Insight
8 3 (14.29%) Decision-Making
8 3 (14.29%) Logistics
8 3 (14.29%) Prototyping
8 3 (14.29%) Root Cause Analysis
Programming Languages
1 13 (61.90%) SQL
2 8 (38.10%) Python
3 1 (4.76%) R
Qualifications
1 3 (14.29%) Degree
Quality Assurance & Compliance
1 1 (4.76%) GDPR
Vendors
1 3 (14.29%) Google
2 2 (9.52%) Pardot
2 2 (9.52%) Salesforce
3 1 (4.76%) Alteryx
3 1 (4.76%) Databricks