The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 844 828 834
Rank change year-on-year
-16 +6
Permanent jobs requiring a Marketing Analyst 58 48 67
As % of all permanent IT jobs located in the UK 0.051% 0.045% 0.058%
As % of the Job Titles category 0.054% 0.048% 0.061%
Number of salaries quoted 33 46 59
Average salary £39,000 £35,000 £35,000
Average salary % change year-on-year
+11.42% -
90% offered a salary of more than £22,500 £27,350 £25,900
10% offered a salary of more than £50,000 £52,500 £55,000
UK excluding London average salary £30,000 £35,000 £32,500
% change year-on-year
-14.28% +7.69%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
108127 100585 110257
As % of all permanent IT jobs located in the UK 94.45% 94.27% 95.15%
Number of salaries quoted 87510 83697 93999
Average salary £45,000 £43,000 £42,500
Average salary % change year-on-year
+4.65% +1.17%
90% offered a salary of more than £26,500 £26,500 £26,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 19 September 2014 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 20 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -11 55 £38,000 +8.57% 11
London -18 31 £39,500 -1.25% 4
North West -7 15 £22,750 -43.12% 1
Manchester +8 11 - -
City of London +8 7 £37,500 -28.57% 3
East of England -27 7 £32,500 -7.14%
Essex - 7 £32,500 -
Cheshire -8 4 £22,750 -28.90% 1
Warrington - 4 £22,750 -
Newport - 3 £45,500 -
South Wales - 3 £45,500 -
Wales - 3 £45,500 - 1
Wimbledon - 2 £22,500 -
Nottinghamshire 0 1 £28,000 -25.33%
East Midlands -1 1 £28,000 -25.33% 2
Surrey -2 1 - -
South East -21 1 - - 3
Chiswick - 1 £21,500 -
Nottingham - 1 £28,000 -
Purfleet - 1 £32,500 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 123 (100.00%) Marketing
2 75 (60.98%) SQL
3 66 (53.66%) Analytical Skills
4 65 (52.85%) Analytics
5 54 (43.90%) Degree
6 47 (38.21%) Digital Marketing
7 35 (28.46%) SAS
8 31 (25.20%) MS Excel
9 30 (24.39%) Advertising
10 28 (22.76%) SEO
10 28 (22.76%) Statistics
11 27 (21.95%) Google
11 27 (21.95%) CRM
12 26 (21.14%) Pay per click
13 23 (18.70%) Direct Marketing
13 23 (18.70%) Finance
14 22 (17.89%) Google Analytics
15 21 (17.07%) Web Analytics
16 20 (16.26%) SPSS
16 20 (16.26%) E-Commerce
16 20 (16.26%) Data Mining
16 20 (16.26%) Relational Database
17 19 (15.45%) Email Marketing
17 19 (15.45%) MS Office
17 19 (15.45%) Data Analysis
18 17 (13.82%) MS PowerPoint
18 17 (13.82%) Spreadsheet
19 16 (13.01%) DB2
20 15 (12.20%) Mathematics
21 14 (11.38%) Online Marketing

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 35 (28.46%) SAS
2 3 (2.44%) Lync
3 1 (0.81%) CMS
Applications
1 31 (25.20%) MS Excel
2 20 (16.26%) SPSS
3 19 (15.45%) MS Office
4 17 (13.82%) MS PowerPoint
4 17 (13.82%) Spreadsheet
5 2 (1.63%) FastStats
5 2 (1.63%) PowerPivot
Business Applications
1 22 (17.89%) Google Analytics
2 4 (3.25%) Dynamics CRM
3 1 (0.81%) SAP InfiniteInsight
Communications & Networking
1 1 (0.81%) SMS
Database & Business Intelligence
1 20 (16.26%) Data Mining
1 20 (16.26%) Relational Database
2 16 (13.01%) DB2
3 12 (9.76%) SQL Server
4 7 (5.69%) Hadoop
5 6 (4.88%) SQL Server Integration Services
6 5 (4.07%) QlikView
6 5 (4.07%) Base SAS
6 5 (4.07%) SQL Server Reporting Services
7 4 (3.25%) SQL Server 2008
8 3 (2.44%) SAS Enterprise Guide
8 3 (2.44%) Essbase
8 3 (2.44%) Crystal Reports
9 2 (1.63%) MySQL
9 2 (1.63%) Data Warehouse
10 1 (0.81%) MS Access
Development Applications
1 5 (4.07%) ProC
General
1 123 (100.00%) Marketing
2 30 (24.39%) Advertising
3 23 (18.70%) Finance
4 8 (6.50%) Games
5 6 (4.88%) Publishing
6 2 (1.63%) iGaming
7 1 (0.81%) Banking
7 1 (0.81%) Retail
7 1 (0.81%) Legal
7 1 (0.81%) Pharmaceutical
7 1 (0.81%) Financial Institution
7 1 (0.81%) Telecoms
Libraries, Frameworks & Software Standards
1 7 (5.69%) HTML
2 2 (1.63%) CSS
2 2 (1.63%) jQuery
2 2 (1.63%) Regular Expression
Miscellaneous
1 66 (53.66%) Analytical Skills
2 28 (22.76%) Statistics
3 15 (12.20%) Mathematics
4 12 (9.76%) Economics
5 11 (8.94%) Social Media
6 6 (4.88%) User Experience
7 4 (3.25%) Graphic Design
7 4 (3.25%) Computer Science
8 1 (0.81%) Online Games
8 1 (0.81%) FMCG
8 1 (0.81%) Open Source
8 1 (0.81%) Tandem
8 1 (0.81%) Digital Media
8 1 (0.81%) Mobile App
Processes & Methodologies
1 65 (52.85%) Analytics
2 47 (38.21%) Digital Marketing
3 28 (22.76%) SEO
4 27 (21.95%) CRM
5 26 (21.14%) Pay per click
6 23 (18.70%) Direct Marketing
7 21 (17.07%) Web Analytics
8 20 (16.26%) E-Commerce
9 19 (15.45%) Data Analysis
9 19 (15.45%) Email Marketing
10 14 (11.38%) Online Marketing
11 11 (8.94%) Data-Driven Marketing
12 10 (8.13%) Customer Insight
12 10 (8.13%) Statistical Modelling
12 10 (8.13%) B2B
12 10 (8.13%) Project Management
13 9 (7.32%) Business Intelligence
14 8 (6.50%) Marketing Analytics
14 8 (6.50%) Campaign Analysis
15 7 (5.69%) Business Analysis
Programming Languages
1 75 (60.98%) SQL
2 14 (11.38%) VBA
3 9 (7.32%) JavaScript
4 7 (5.69%) T-SQL
4 7 (5.69%) R
5 5 (4.07%) PROC SQL
6 4 (3.25%) Python
7 2 (1.63%) PHP
Qualifications
1 54 (43.90%) Degree
2 1 (0.81%) SC Cleared
2 1 (0.81%) Security Cleared
2 1 (0.81%) MBA
Quality Assurance & Compliance
1 1 (0.81%) QA
Vendors
1 27 (21.95%) Google
2 12 (9.76%) Microsoft
3 11 (8.94%) Coremetrics
4 10 (8.13%) Facebook
5 8 (6.50%) Tableau
5 8 (6.50%) Omniture
5 8 (6.50%) Oracle
6 5 (4.07%) Business Objects
6 5 (4.07%) Twitter
7 4 (3.25%) Adobe
8 2 (1.63%) Salesforce.com
9 1 (0.81%) IBM
9 1 (0.81%) Unica
9 1 (0.81%) Maxymiser
9 1 (0.81%) ClickTale
9 1 (0.81%) Eloqua
South West London
XCM Rock
Salary: From £35,000 to £50,000 per annum
Posted: 7 hours ago
Bradford, West Yorkshire
The Bridge Ltd
Salary: From £25,000 to £30,000 per annum + benefits
Posted: Yesterday
Cheshire
Ashdown IT
Salary: £24000 per annum
Posted: Yesterday
Northamptonshire
Real Staffing
Salary: £45000 - £47000 per annum + competitive
Posted: Yesterday
City of London
Real Staffing
Salary: £42000 - £45000 per annum + competitive
Posted: 4 days ago
Wales
Churchill Frank
Salary: £50000 - £75000 per annum + Benefits, Bonus, Pension
Posted: 22 days ago
Leicestershire
Churchill Frank
Salary: £30000 - £40000 per annum + benefits
Posted: 23 days ago