The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 27 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 May 2015
Same period 2014 Same period 2013
Marketing Analyst
Rank 830 880 849
Rank change year-on-year
+50 -31
Permanent jobs requiring a Marketing Analyst 62 66 44
As % of all permanent IT jobs located in the UK 0.057% 0.056% 0.041%
As % of the Job Titles category 0.061% 0.059% 0.043%
Number of salaries quoted 60 53 33
Average salary £41,250 £35,000 £40,000
Average salary % change year-on-year
+17.85% -12.50%
90% offered a salary of more than £30,000 £28,500 £29,200
10% offered a salary of more than £50,000 £45,000 £47,000
UK excluding London average salary £45,000 £40,000 £40,000
% change year-on-year
+12.50% -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
102183 111859 102313
As % of all permanent IT jobs located in the UK 94.56% 94.62% 94.64%
Number of salaries quoted 83932 91897 85042
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £26,500 £27,000 £27,000
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 27 May 2015 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 26 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 27 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +45 61 £40,000 +14.28% 8
London +4 26 £34,500 -1.42% 2
South East +26 12 £45,000 +12.50%
Surrey - 11 £45,000 -
City of London +45 10 £32,500 +11.11% 2
West Midlands +2 8 £64,500 +109.75% 2
East of England +18 6 £45,000 -7.69% 1
Yorkshire +13 6 £30,000 -20.00% 2
West Yorkshire +18 5 £30,000 -20.00% 1
Stoke-on-Trent - 5 £64,500 - 1
Staffordshire - 5 £64,500 - 1
Bradford - 4 £30,000 -
Essex - 4 £45,000 -
Bedfordshire +16 2 £38,500 -21.02%
Luton +6 2 £38,500 -21.02%
East Midlands - 2 £23,500 -
Leeds +22 1 £30,000 -20.00% 1
Buckinghamshire +4 1 £32,500 -18.75%
Warwickshire -7 1 - -
South West -13 1 £35,000 -12.50% 1
Wiltshire - 1 £35,000 - 1
Milton Keynes - 1 £32,500 -
Romford - 1 £44,000 -
Feltham - 1 £32,500 -
Swindon - 1 £35,000 -
Woking - 1 £21,500 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 27 May 2015, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 109 (100.00%) Marketing
2 77 (70.64%) SQL
3 41 (37.61%) Analytics
4 36 (33.03%) CRM
5 31 (28.44%) Analytical Skills
6 29 (26.61%) Digital Marketing
7 21 (19.27%) Direct Marketing
8 19 (17.43%) SAS
9 18 (16.51%) SPSS
10 17 (15.60%) E-Commerce
10 17 (15.60%) MS Excel
10 17 (15.60%) Google
11 16 (14.68%) Google Analytics
11 16 (14.68%) Retail
12 15 (13.76%) Degree
13 14 (12.84%) FastStats
13 14 (12.84%) Finance
14 13 (11.93%) Data Analysis
15 12 (11.01%) Data Mining
16 11 (10.09%) HTML
16 11 (10.09%) Stakeholder Management
16 11 (10.09%) Omniture
16 11 (10.09%) Campaign Management
17 10 (9.17%) Web Analytics
17 10 (9.17%) SEO
17 10 (9.17%) SQL Server
18 9 (8.26%) Microsoft
18 9 (8.26%) Marketing Analytics
19 8 (7.34%) Telecoms
19 8 (7.34%) Project Management

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 27 May 2015, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 19 (17.43%) SAS
Applications
1 18 (16.51%) SPSS
2 17 (15.60%) MS Excel
3 14 (12.84%) FastStats
4 2 (1.83%) MS PowerPoint
5 1 (0.92%) MS Office
Business Applications
1 6 (5.50%) Unica
2 2 (1.83%) Adobe Campaign
2 2 (1.83%) WebTrends
Cloud Services
1 16 (14.68%) Google Analytics
2 3 (2.75%) Adobe Analytics
Database & Business Intelligence
1 12 (11.01%) Data Mining
2 10 (9.17%) SQL Server
3 7 (6.42%) SQL Server Integration Services
4 6 (5.50%) SQL Server Reporting Services
5 5 (4.59%) MS Access
5 5 (4.59%) Relational Database
6 4 (3.67%) SQL Server 2008
6 4 (3.67%) MySQL
6 4 (3.67%) SQL Server 2012
7 2 (1.83%) Data Warehouse
7 2 (1.83%) QlikView
7 2 (1.83%) Base SAS
8 1 (0.92%) SAS Enterprise Guide
8 1 (0.92%) Spotfire
8 1 (0.92%) MongoDB
8 1 (0.92%) Big Data
8 1 (0.92%) Amazon Redshift
General
1 109 (100.00%) Marketing
2 16 (14.68%) Retail
3 14 (12.84%) Finance
4 8 (7.34%) Advertising
4 8 (7.34%) Telecoms
5 5 (4.59%) Billing
5 5 (4.59%) French Language
6 4 (3.67%) Publishing
6 4 (3.67%) Banking
7 1 (0.92%) Legal
Libraries, Frameworks & Software Standards
1 11 (10.09%) HTML
2 4 (3.67%) CSS
Miscellaneous
1 31 (28.44%) Analytical Skills
2 5 (4.59%) Handset
2 5 (4.59%) Statistics
2 5 (4.59%) Social Media
3 4 (3.67%) Digital Media
4 3 (2.75%) Mathematics
5 2 (1.83%) Visualisation
5 2 (1.83%) User Experience
6 1 (0.92%) New Media
6 1 (0.92%) Computer Science
6 1 (0.92%) Economics
Processes & Methodologies
1 41 (37.61%) Analytics
2 36 (33.03%) CRM
3 29 (26.61%) Digital Marketing
4 21 (19.27%) Direct Marketing
5 17 (15.60%) E-Commerce
6 13 (11.93%) Data Analysis
7 11 (10.09%) Stakeholder Management
7 11 (10.09%) Campaign Management
8 10 (9.17%) Web Analytics
8 10 (9.17%) SEO
9 9 (8.26%) Marketing Analytics
10 8 (7.34%) Validation
10 8 (7.34%) Project Management
10 8 (7.34%) Email Marketing
11 5 (4.59%) Database Marketing
11 5 (4.59%) Pay per click
11 5 (4.59%) User Acceptance Testing
11 5 (4.59%) Campaign Analysis
12 4 (3.67%) Customer Analytics
12 4 (3.67%) Online Marketing
Programming Languages
1 77 (70.64%) SQL
2 6 (5.50%) JavaScript
3 5 (4.59%) R
4 4 (3.67%) T-SQL
5 1 (0.92%) VBA
5 1 (0.92%) MATLAB
5 1 (0.92%) SAS Macro
5 1 (0.92%) PHP
Qualifications
1 15 (13.76%) Degree
2 1 (0.92%) Postgraduate
Quality Assurance & Compliance
1 5 (4.59%) QA
Systems Management
1 1 (0.92%) Systems Management Server (SMS)
Vendors
1 17 (15.60%) Google
2 11 (10.09%) Omniture
3 9 (8.26%) Microsoft
4 6 (5.50%) IBM
4 6 (5.50%) Siebel
5 5 (4.59%) Oracle
5 5 (4.59%) Adobe
5 5 (4.59%) Alterian
5 5 (4.59%) Tableau
5 5 (4.59%) Facebook
6 4 (3.67%) Twitter
6 4 (3.67%) Coremetrics
7 3 (2.75%) Salesforce.com
7 3 (2.75%) Cognos
7 3 (2.75%) Eloqua
8 2 (1.83%) Chordiant
8 2 (1.83%) Aprimo
9 1 (0.92%) hybris
9 1 (0.92%) ClickTale
9 1 (0.92%) DoubleClick
Stoke-on-trent, Staffordshire
Dixons Carphone
Salary: £60,000 - £69,000 Negotiable
Posted: 18 hours ago
Yorkshire
The Bridge Ltd
Salary: Up to £40,000 per annum
Posted: Yesterday
City, London
Understanding Recruitment
Salary: £30000 - £33000 per annum + Execllent Benefits
Posted: 3 days ago
Wiltshire
Churchill Frank
Salary: £35000 - £36000 per annum + Bonus+Benefit
Posted: 5 days ago
City of London
Mason Frank
Salary: £60000 - £70000 per annum
Posted: 15 days ago
Worcester
Churchill Frank
Posted: 19 days ago