The first table below looks at the demand for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Job Titles currently tracked.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 837 835 863
Rank change year-on-year
-2 +28
Permanent jobs requiring a Marketing Analyst 80 48 60
As % of all permanent IT jobs located in the UK 0.066% 0.043% 0.048%
As % of the Job Titles category 0.070% 0.046% 0.050%
Number of salaries quoted 59 38 49
Average salary £35,000 £39,000 £36,000
Average salary % change year-on-year
-10.25% +8.33%
90% offered a salary of more than £21,500 £31,550 £30,000
10% offered a salary of more than £45,000 £40,000 £45,000
UK excluding London average salary £30,000 £40,000 £32,500
% change year-on-year
-25.00% +23.07%
Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
114665 105124 119149
As % of all permanent IT jobs located in the UK 94.51% 94.68% 94.80%
Number of salaries quoted 92969 87480 102132
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £27,000 £26,500 £27,000
10% offered a salary of more than £70,000 £70,000 £67,500
UK excluding London average salary £40,000 £38,325 £38,000
% change year-on-year
+4.37% +0.85%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 18 April 2014 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 27 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -16 78 £35,000 -10.25% 15
London -12 57 £35,000 - 10
City of London +2 22 £28,500 -16.17% 2
South West +2 10 £21,500 -39.43%
Devon - 8 £21,500 -
Barnstaple - 8 £21,500 -
Westminster - 7 - -
South East -13 6 £32,888 -15.12% 1
Buckinghamshire +3 4 £32,888 -12.29%
Kingston Upon Thames - 4 - - 1
Milton Keynes - 3 £32,888 -
Bristol 0 2 £40,000 +12.67%
Leeds -41 2 £33,750 -15.62% 2
West Yorkshire -48 2 £33,750 -15.62% 2
Yorkshire -55 2 £33,750 -15.62% 2
Guildford -2 1 £30,000 -25.00%
Berkshire -3 1 - -
Surrey -4 1 £30,000 -25.00%
Warwickshire - 1 £29,000 -
Cheshire - 1 £28,750 - 1
East Midlands - 1 £37,500 - 1
North West - 1 £28,750 - 1
Rugby - 1 £29,000 -
Warrington - 1 £28,750 - 1
Maidenhead - 1 - -
Marlow - 1 £40,000 -
West Midlands - 1 £29,000 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 18 April 2014, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 125 (100.00%) Marketing
2 62 (49.60%) SAS
3 56 (44.80%) CRM
4 47 (37.60%) Analytics
5 46 (36.80%) SQL
6 35 (28.00%) Finance
7 33 (26.40%) Digital Marketing
8 28 (22.40%) Degree
9 27 (21.60%) Statistics
10 26 (20.80%) Data Analysis
11 25 (20.00%) Advertising
12 20 (16.00%) E-Commerce
13 18 (14.40%) Google
13 18 (14.40%) Mathematics
14 16 (12.80%) Web Analytics
15 14 (11.20%) Customer Insight
16 13 (10.40%) Relational Database
16 13 (10.40%) SPSS
17 12 (9.60%) Google Analytics
17 12 (9.60%) Market Research
17 12 (9.60%) Campaign Analysis
18 11 (8.80%) Database Marketing
18 11 (8.80%) Validation
19 10 (8.00%) Internet
19 10 (8.00%) Quantitative Analysis
19 10 (8.00%) Retail
19 10 (8.00%) Direct Marketing
20 9 (7.20%) Pay per click
20 9 (7.20%) Predictive Modelling
20 9 (7.20%) SEO

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 18 April 2014, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 62 (49.60%) SAS
Applications
1 13 (10.40%) SPSS
2 9 (7.20%) MS Excel
2 9 (7.20%) MS Office
3 7 (5.60%) MS PowerPoint
4 5 (4.00%) FastStats
Business Applications
1 12 (9.60%) Google Analytics
2 6 (4.80%) Dynamics CRM
3 1 (0.80%) SiteCatalyst
3 1 (0.80%) Oracle Payables
3 1 (0.80%) Oracle General Ledger
3 1 (0.80%) WebTrends
Cloud Services
1 1 (0.80%) SaaS
Communications & Networking
1 10 (8.00%) Internet
2 2 (1.60%) FTP
3 1 (0.80%) GSM
3 1 (0.80%) SMS
3 1 (0.80%) VoIP
Database & Business Intelligence
1 13 (10.40%) Relational Database
2 9 (7.20%) Data Mining
3 5 (4.00%) SQL Server Reporting Services
3 5 (4.00%) Base SAS
4 3 (2.40%) SQL Server Integration Services
4 3 (2.40%) Data Warehouse
4 3 (2.40%) SQL Server
4 3 (2.40%) OLAP
5 2 (1.60%) Crystal Reports
5 2 (1.60%) SQL Server 2008
5 2 (1.60%) QlikView
6 1 (0.80%) Big Data
6 1 (0.80%) DTS
Development Applications
1 1 (0.80%) Toad
General
1 125 (100.00%) Marketing
2 35 (28.00%) Finance
3 25 (20.00%) Advertising
4 10 (8.00%) Retail
5 6 (4.80%) Games
6 4 (3.20%) Publishing
7 3 (2.40%) Telecoms
8 2 (1.60%) Financial Institution
8 2 (1.60%) Banking
9 1 (0.80%) Automotive
9 1 (0.80%) Manufacturing
9 1 (0.80%) Back Office
Libraries, Frameworks & Software Standards
1 7 (5.60%) HTML
2 2 (1.60%) Web Services
Miscellaneous
1 27 (21.60%) Statistics
2 18 (14.40%) Mathematics
3 7 (5.60%) Social Media
4 6 (4.80%) Graphic Design
5 4 (3.20%) Economics
6 2 (1.60%) Computer Science
6 2 (1.60%) Mobile App
7 1 (0.80%) Data Protection Act
7 1 (0.80%) Blog
7 1 (0.80%) Data Extraction
7 1 (0.80%) FMCG
7 1 (0.80%) Management Information System
Processes & Methodologies
1 56 (44.80%) CRM
2 47 (37.60%) Analytics
3 33 (26.40%) Digital Marketing
4 26 (20.80%) Data Analysis
5 20 (16.00%) E-Commerce
6 16 (12.80%) Web Analytics
7 14 (11.20%) Customer Insight
8 12 (9.60%) Market Research
8 12 (9.60%) Campaign Analysis
9 11 (8.80%) Database Marketing
9 11 (8.80%) Validation
10 10 (8.00%) Quantitative Analysis
10 10 (8.00%) Direct Marketing
11 9 (7.20%) Pay per click
11 9 (7.20%) Predictive Modelling
11 9 (7.20%) SEO
12 8 (6.40%) B2B
12 8 (6.40%) Online Marketing
12 8 (6.40%) Statistical Modelling
13 7 (5.60%) Campaign Management
Programming Languages
1 46 (36.80%) SQL
2 6 (4.80%) JavaScript
3 5 (4.00%) VBA
4 3 (2.40%) T-SQL
5 1 (0.80%) Python
5 1 (0.80%) VB
Qualifications
1 28 (22.40%) Degree
2 1 (0.80%) ACCA
2 1 (0.80%) CIMA
Vendors
1 18 (14.40%) Google
2 8 (6.40%) Alterian
2 8 (6.40%) Coremetrics
2 8 (6.40%) Facebook
2 8 (6.40%) Hitwise
3 7 (5.60%) Unica
4 6 (4.80%) Adobe
4 6 (4.80%) Neolane
4 6 (4.80%) SmartFocus
5 3 (2.40%) Salesforce.com
6 2 (1.60%) Oracle
6 2 (1.60%) Microsoft
6 2 (1.60%) Tableau
6 2 (1.60%) Twitter
7 1 (0.80%) Eloqua
7 1 (0.80%) Omniture
7 1 (0.80%) KXEN
7 1 (0.80%) Teradata
7 1 (0.80%) SAP
7 1 (0.80%) Business Objects
Central London / West End
Citrus Global Ltd
Salary: From £50,000 to £65,000 per annum + Bonus + Pension + Health/Dental +
Posted: Yesterday
City, London
Randstad Digital
Posted: Yesterday
City, London
ComputerWorld Personnel Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: 2 days ago
London
Randstad Technologies
Posted: 2 days ago
London
MBN Recruitment Solutions
Salary: Up to £50,000 per annum
Posted: 3 days ago
South West London
Citrus Global Ltd
Salary: From £50,000 to £60,000 per annum + Full Bluechip bens
Posted: 3 days ago
Warrington
Mint Recruitment Solutions
Salary: £27500 - £30000 per annum + Excellent benefits
Posted: 3 days ago
East Sussex
ARC IT Recruitment Ltd
Salary: £30000 - £50000 Per Annum plus bonus and benefits
Posted: 5 days ago
London
Circle Recruitment
Salary: £33000 - £38000 per annum + benefits
Posted: 6 days ago
London
Propel London Ltd
Posted: 11 days ago
Leeds
Capita - ITIN
Salary: £30000.00 - £35000.00 per annum
Posted: 17 days ago
Kingston Upon Thames, London
Unibet
Posted: 21 days ago
Leeds
Aspire Data Recruitment
Salary: £35000 - £40000 per annum, Benefits: Bonus & Benefits
Posted: 22 days ago