The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 30 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Sep 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 846 831 849
Rank change year-on-year
-15 +18
Permanent jobs requiring a Marketing Analyst 69 45 66
As % of all permanent IT jobs located in the UK 0.061% 0.042% 0.056%
As % of the Job Titles category 0.064% 0.045% 0.059%
Number of salaries quoted 44 42 58
Average salary £38,500 £35,500 £37,500
Average salary % change year-on-year
+8.45% -5.33%
90% offered a salary of more than £22,650 £27,500 £27,050
10% offered a salary of more than £50,000 £52,500 £55,000
UK excluding London average salary £38,500 £35,000 £32,500
% change year-on-year
+10.00% +7.69%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
107654 100894 111399
As % of all permanent IT jobs located in the UK 94.50% 94.32% 95.20%
Number of salaries quoted 87308 83795 94839
Average salary £45,000 £43,000 £42,500
Average salary % change year-on-year
+4.65% +1.17%
90% offered a salary of more than £26,500 £26,500 £26,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 30 September 2014 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 30 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -23 66 £38,500 +8.45% 12
London +5 34 £40,000 - 4
North West 0 16 £23,000 -42.50% 2
Manchester +11 12 £38,500 -3.75%
City of London +23 9 £38,500 -26.66% 2
East of England -18 7 £32,500 -7.14%
Essex - 7 £32,500 -
Cheshire -5 4 £22,750 -28.90% 1
Warrington - 4 £22,750 -
West Yorkshire -37 3 £27,500 -21.42% 1
Yorkshire -37 3 £27,500 -21.42% 1
Newport - 3 £45,500 -
South Wales - 3 £45,500 -
Wales - 3 £45,500 -
Nottinghamshire +7 2 £35,750 -4.66%
East Midlands -7 2 £35,750 -4.66% 1
Bradford -8 2 £27,500 -21.42%
South East -19 2 £38,500 +18.46% 2
Wimbledon - 2 £22,500 -
Nottingham - 2 £35,750 -
Surrey -7 1 - -
Portsmouth -18 1 £38,500 +10.00%
Hampshire -19 1 £38,500 +10.00%
Leeds -26 1 £38,500 +10.00%
Birmingham - 1 £38,500 -
Bristol - 1 £38,500 - 1
Purfleet - 1 £32,500 -
Stockport - 1 £38,500 -
Chiswick - 1 £21,500 -
West Midlands - 1 £38,500 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 30 September 2014, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 129 (100.00%) Marketing
2 83 (64.34%) SQL
3 72 (55.81%) Analytics
3 72 (55.81%) Analytical Skills
4 59 (45.74%) Degree
5 46 (35.66%) Digital Marketing
6 43 (33.33%) SAS
7 34 (26.36%) Statistics
8 31 (24.03%) Direct Marketing
9 30 (23.26%) MS Excel
9 30 (23.26%) Data Mining
10 29 (22.48%) Advertising
11 27 (20.93%) CRM
12 26 (20.16%) SPSS
12 26 (20.16%) SEO
12 26 (20.16%) Google
13 24 (18.60%) Pay per click
14 23 (17.83%) Google Analytics
15 21 (16.28%) Finance
15 21 (16.28%) E-Commerce
16 20 (15.50%) Data Analysis
16 20 (15.50%) Relational Database
17 19 (14.73%) Web Analytics
18 17 (13.18%) Spreadsheet
18 17 (13.18%) Email Marketing
19 16 (12.40%) Oracle
19 16 (12.40%) DB2
19 16 (12.40%) MS Office
20 15 (11.63%) VBA
20 15 (11.63%) Mathematics

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 30 September 2014, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 43 (33.33%) SAS
2 3 (2.33%) Lync
3 1 (0.78%) CMS
3 1 (0.78%) Oracle Coherence
Applications
1 30 (23.26%) MS Excel
2 26 (20.16%) SPSS
3 17 (13.18%) Spreadsheet
4 16 (12.40%) MS Office
5 14 (10.85%) MS PowerPoint
6 2 (1.55%) FastStats
6 2 (1.55%) PowerPivot
6 2 (1.55%) Adobe Creative Suite
Business Applications
1 23 (17.83%) Google Analytics
2 2 (1.55%) Dynamics CRM
3 1 (0.78%) SAP InfiniteInsight
Communications & Networking
1 1 (0.78%) SMS
Database & Business Intelligence
1 30 (23.26%) Data Mining
2 20 (15.50%) Relational Database
3 16 (12.40%) DB2
4 11 (8.53%) SQL Server
5 8 (6.20%) Hadoop
6 5 (3.88%) SQL Server Integration Services
6 5 (3.88%) QlikView
6 5 (3.88%) Base SAS
7 4 (3.10%) SQL Server Reporting Services
8 3 (2.33%) SQL Server 2008
8 3 (2.33%) Essbase
9 2 (1.55%) MySQL
9 2 (1.55%) Crystal Reports
9 2 (1.55%) MS Access
10 1 (0.78%) Data Warehouse
10 1 (0.78%) SAS Enterprise Guide
Development Applications
1 5 (3.88%) ProC
General
1 129 (100.00%) Marketing
2 29 (22.48%) Advertising
3 21 (16.28%) Finance
4 9 (6.98%) Games
5 6 (4.65%) Publishing
6 2 (1.55%) iGaming
6 2 (1.55%) Banking
6 2 (1.55%) Retail
7 1 (0.78%) Private Banking
7 1 (0.78%) Legal
7 1 (0.78%) Pharmaceutical
7 1 (0.78%) Financial Institution
7 1 (0.78%) Telecoms
Libraries, Frameworks & Software Standards
1 5 (3.88%) HTML
2 2 (1.55%) CSS
2 2 (1.55%) jQuery
2 2 (1.55%) Regular Expression
Miscellaneous
1 72 (55.81%) Analytical Skills
2 34 (26.36%) Statistics
3 15 (11.63%) Mathematics
4 13 (10.08%) Economics
5 10 (7.75%) Social Media
6 6 (4.65%) User Experience
7 4 (3.10%) Computer Science
8 2 (1.55%) Graphic Design
8 2 (1.55%) Mobile App
9 1 (0.78%) Digital Media
9 1 (0.78%) Tandem
9 1 (0.78%) Online Games
9 1 (0.78%) FMCG
9 1 (0.78%) Open Source
Processes & Methodologies
1 72 (55.81%) Analytics
2 46 (35.66%) Digital Marketing
3 31 (24.03%) Direct Marketing
4 27 (20.93%) CRM
5 26 (20.16%) SEO
6 24 (18.60%) Pay per click
7 21 (16.28%) E-Commerce
8 20 (15.50%) Data Analysis
9 19 (14.73%) Web Analytics
10 17 (13.18%) Email Marketing
11 15 (11.63%) Online Marketing
12 11 (8.53%) Statistical Modelling
12 11 (8.53%) Marketing Analytics
12 11 (8.53%) Data-Driven Marketing
13 10 (7.75%) Customer Insight
13 10 (7.75%) Project Management
14 9 (6.98%) Campaign Analysis
15 8 (6.20%) Business Intelligence
15 8 (6.20%) B2B
16 7 (5.43%) Business Analysis
Programming Languages
1 83 (64.34%) SQL
2 15 (11.63%) VBA
2 15 (11.63%) R
3 7 (5.43%) JavaScript
4 6 (4.65%) T-SQL
5 5 (3.88%) PROC SQL
6 3 (2.33%) Python
7 2 (1.55%) PHP
Qualifications
1 59 (45.74%) Degree
2 1 (0.78%) SC Cleared
2 1 (0.78%) Security Cleared
2 1 (0.78%) MBA
Quality Assurance & Compliance
1 1 (0.78%) QA
Vendors
1 26 (20.16%) Google
2 16 (12.40%) Oracle
3 13 (10.08%) Microsoft
4 11 (8.53%) Coremetrics
5 9 (6.98%) Tableau
6 8 (6.20%) Facebook
6 8 (6.20%) Omniture
7 5 (3.88%) Twitter
7 5 (3.88%) Business Objects
8 2 (1.55%) Adobe
8 2 (1.55%) Salesforce.com
9 1 (0.78%) BT
9 1 (0.78%) Unica
9 1 (0.78%) Maxymiser
9 1 (0.78%) ClickTale
9 1 (0.78%) IBM
9 1 (0.78%) Eloqua
Cheshire
Ashdown IT
Salary: £24000 per annum
Posted: 6 hours ago
West Yorkshire
The Bridge Ltd
Salary: From £25,000 to £30,000 per annum + benefits
Posted: 5 days ago
London
Joseph Harry Ltd
Salary: £45000 - £60000 per annum + + 10% Pension + Bonus
Posted: 6 days ago
Cirencester, Gloucestershire
Sanderson
Salary: £28000 per annum + Benefits
Posted: 6 days ago
Northamptonshire
Real Staffing
Salary: £42000 - £45000 per annum + competitive
Posted: 8 days ago
City of London
Real Staffing
Salary: £42000 - £45000 per annum + competitive
Posted: 15 days ago