The statistics below represent IT jobs advertised across the UK that had Marketing Analyst featuring in the job title. Included is a guide to the salaries offered over the 3 months to 27 September 2016 with a comparison to same period over 2 years.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Marketing Analyst
Rank 814 844 879
Rank change year-on-year
+30 +35
Permanent jobs requiring a Marketing Analyst 82 97 90
As % of all permanent IT jobs located in the UK 0.086% 0.090% 0.080%
As % of the Job Titles category 0.089% 0.093% 0.083%
Number of salaries quoted 55 71 59
Median salary £37,500 £35,000 £39,000
Median salary % change year-on-year
+7.14% -10.25%
90% offered a salary of more than £26,500 £21,000 £25,000
10% offered a salary of more than £50,000 £47,200 £50,500
UK excluding London median salary £34,500 £28,750 £35,000
% change year-on-year
+20.00% -17.85%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
92091 104182 108737
As % of all permanent IT jobs located in the UK 96.30% 96.24% 96.44%
Number of salaries quoted 77057 86801 87903
Median salary £47,000 £45,000 £44,500
Median salary % change year-on-year
+4.44% +1.12%
90% offered a salary of more than £27,500 £26,500 £26,500
10% offered a salary of more than £72,500 £67,500 £70,000
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Marketing Analyst
Jobs Demand Trend

The demand trend of job ads that featured Marketing Analyst in the job title.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 27 September 2016 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 77 £37,500 +7.14% 8
South East +43 22 £26,500 -17.18%
London +8 21 £38,250 +7.74% 3
Brighton +32 20 £26,500 -
East Sussex +28 20 £26,500 -33.75%
East Midlands +25 13 £32,250 -0.76%
Leicestershire - 10 £32,250 -
Yorkshire +5 8 £43,750 +108.33% 2
South West +1 6 £50,000 +17.64% 1
Scotland +28 5 £45,000 -4.25%
Edinburgh +15 5 £45,000 -4.25%
Leeds +13 5 £45,000 +114.28% 1
West Yorkshire +5 5 £45,000 +114.28% 1
Leicester - 4 £28,500 -
East of England - 4 £51,250 -
City of London +22 3 £37,500 +4.16%
Luton - 3 £52,500 -
Derby - 3 - -
Derbyshire - 3 - -
Bristol - 3 £50,000 -
Bedfordshire - 3 £52,500 -
York +3 2 £43,750 -2.77% 1
North Yorkshire -1 2 £43,750 +108.33% 1
West Midlands -17 2 £30,000 +9.09% 1
Gloucestershire - 2 - -
Cheltenham - 2 - -
Sheffield +15 1 £22,500 -25.00%
South Yorkshire +8 1 £22,500 -25.00%
Swindon +4 1 £42,500 - 1
Wiltshire +2 1 £42,500 - 1

Marketing Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 27 September 2016, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Analyst in the job title.

1 152 (100.00%) Marketing
2 68 (44.74%) SQL
3 65 (42.76%) Analytical Skills
4 51 (33.55%) Analytics
5 42 (27.63%) SAS
6 40 (26.32%) SPSS
7 39 (25.66%) Digital Marketing
8 38 (25.00%) CRM
9 30 (19.74%) Degree
10 28 (18.42%) Campaign Analysis
11 26 (17.11%) FastStats
11 26 (17.11%) Data Modelling
11 26 (17.11%) Statistics
12 24 (15.79%) Data Analysis
13 23 (15.13%) Finance
14 22 (14.47%) Google
14 22 (14.47%) Business Intelligence
15 21 (13.82%) Google Analytics
16 19 (12.50%) Mathematics
16 19 (12.50%) MS PowerPoint
17 17 (11.18%) SQL Server
18 16 (10.53%) Data Analytics
19 15 (9.87%) Salesforce.com
20 14 (9.21%) SEO
20 14 (9.21%) E-Commerce
20 14 (9.21%) Retail
21 13 (8.55%) Customer Insight
22 12 (7.89%) SQL Server Reporting Services
22 12 (7.89%) Visualisation
23 11 (7.24%) Web Analytics

Marketing Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (27.63%) SAS
2 6 (3.95%) CMS
3 4 (2.63%) SharePoint
4 1 (0.66%) Sitecore CMS
4 1 (0.66%) Umbraco
4 1 (0.66%) WebSphere
Applications
1 40 (26.32%) SPSS
2 19 (12.50%) MS PowerPoint
3 9 (5.92%) MS Excel
4 2 (1.32%) MS Office
5 1 (0.66%) Photoshop
5 1 (0.66%) Stata
Business Applications
1 26 (17.11%) FastStats
2 4 (2.63%) Adobe Campaign
3 1 (0.66%) SAP CRM
3 1 (0.66%) SAP hybris
3 1 (0.66%) Unica
Cloud Services
1 21 (13.82%) Google Analytics
2 3 (1.97%) Silverpop
3 2 (1.32%) SmartFocus
4 1 (0.66%) Adobe Analytics
4 1 (0.66%) Amazon AWS
4 1 (0.66%) Microsoft Azure
4 1 (0.66%) Responsys
4 1 (0.66%) Veeva
Communications & Networking
1 4 (2.63%) SMS
Database & Business Intelligence
1 17 (11.18%) SQL Server
2 12 (7.89%) SQL Server Reporting Services
3 8 (5.26%) Big Data
3 8 (5.26%) Data Mining
3 8 (5.26%) Relational Database
4 6 (3.95%) Spotfire
5 5 (3.29%) BusinessObjects
5 5 (3.29%) SQL Server Integration Services
6 4 (2.63%) QlikView
7 3 (1.97%) Crystal Reports
7 3 (1.97%) Power BI
7 3 (1.97%) Qlik Sense
8 2 (1.32%) MS Access
9 1 (0.66%) Base SAS
9 1 (0.66%) Data Mart
9 1 (0.66%) Data Warehouse
9 1 (0.66%) Hadoop
9 1 (0.66%) Oracle BI EE
9 1 (0.66%) RDBMS
9 1 (0.66%) SQL Server Analysis Services
General
1 152 (100.00%) Marketing
2 23 (15.13%) Finance
3 14 (9.21%) Retail
4 10 (6.58%) French Language
4 10 (6.58%) German Language
5 9 (5.92%) Telecoms
6 7 (4.61%) Advertising
6 7 (4.61%) Banking
6 7 (4.61%) Pharmaceutical
7 4 (2.63%) Law
8 1 (0.66%) Legal
8 1 (0.66%) Portuguese Language
8 1 (0.66%) Spanish Language
Libraries, Frameworks & Software Standards
1 5 (3.29%) HTML
2 3 (1.97%) CSS
3 2 (1.32%) .NET
3 2 (1.32%) XML
4 1 (0.66%) Natural Language Processing
4 1 (0.66%) SOAP
Miscellaneous
1 65 (42.76%) Analytical Skills
2 26 (17.11%) Statistics
3 19 (12.50%) Mathematics
4 12 (7.89%) Visualisation
5 5 (3.29%) Driving Licence
6 3 (1.97%) Economics
7 2 (1.32%) Computer Science
7 2 (1.32%) Credit Risk
7 2 (1.32%) Social Media
7 2 (1.32%) User Experience
8 1 (0.66%) Algorithms
8 1 (0.66%) FMCG
8 1 (0.66%) Life Science
Operating Systems
1 2 (1.32%) Android
2 1 (0.66%) Apple iOS
2 1 (0.66%) Unix
2 1 (0.66%) Windows
Processes & Methodologies
1 51 (33.55%) Analytics
2 39 (25.66%) Digital Marketing
3 38 (25.00%) CRM
4 28 (18.42%) Campaign Analysis
5 26 (17.11%) Data Modelling
6 24 (15.79%) Data Analysis
7 22 (14.47%) Business Intelligence
8 16 (10.53%) Data Analytics
9 14 (9.21%) E-Commerce
9 14 (9.21%) SEO
10 13 (8.55%) Customer Insight
11 11 (7.24%) Business Analysis
11 11 (7.24%) Web Analytics
12 10 (6.58%) Systems Analysis
13 9 (5.92%) Agile Software Development
13 9 (5.92%) B2B
13 9 (5.92%) Database Marketing
13 9 (5.92%) Stakeholder Management
14 8 (5.26%) Data-Driven Marketing
15 7 (4.61%) User Acceptance Testing
Programming Languages
1 68 (44.74%) SQL
2 7 (4.61%) R
2 7 (4.61%) VBA
3 5 (3.29%) JavaScript
4 1 (0.66%) Java
4 1 (0.66%) MATLAB
4 1 (0.66%) PHP
4 1 (0.66%) PL/SQL
4 1 (0.66%) Python
4 1 (0.66%) SAS Macro
Qualifications
1 30 (19.74%) Degree
2 2 (1.32%) Analytics IQ
3 1 (0.66%) CIPFA
3 1 (0.66%) MBA
Quality Assurance & Compliance
1 4 (2.63%) Actionable Recommendations
1 4 (2.63%) Data Quality
2 1 (0.66%) SLA
Vendors
1 22 (14.47%) Google
2 15 (9.87%) Salesforce.com
3 9 (5.92%) Cognos
4 7 (4.61%) Adobe
4 7 (4.61%) Microsoft
4 7 (4.61%) Tableau
5 4 (2.63%) IBM
6 3 (1.97%) MicroStrategy
6 3 (1.97%) Salesforce Marketing Cloud
7 2 (1.32%) Marketo
7 2 (1.32%) Oracle
8 1 (0.66%) Alterian
8 1 (0.66%) Apteco
8 1 (0.66%) Citrix
8 1 (0.66%) EPiServer
8 1 (0.66%) hybris
8 1 (0.66%) SAP
8 1 (0.66%) Sitecore
8 1 (0.66%) Teradata
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