The first table below looks at the demand for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 20 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Job Titles currently tracked.

Location
3 months to
20 May 2013
Same period 2012 Same period 2011
Marketing Analyst
Rank 813 864 772
Rank change year-on-year
+51 -92
Permanent jobs requiring a Marketing Analyst 46 48 92
As % of all permanent IT jobs located in the UK 0.043% 0.040% 0.076%
As % of the Job Titles category 0.045% 0.042% 0.080%
Number of salaries quoted 34 42 83
Average salary £40,000 £36,000 £34,000
Average salary % change year-on-year
+11.11% +5.88%
90% offered a salary of more than £34,300 £29,750 £27,500
10% offered a salary of more than £45,000 £45,000 £49,500
UK excluding London average salary £40,000 £33,250 £33,000
% change year-on-year
+20.30% +0.75%
All Job Titles
UK
Permanent IT job ads with a match in the
Job Titles category
101379 114752 114698
As % of all permanent IT jobs located in the UK 94.43% 94.76% 94.23%
Number of salaries quoted 84338 98449 96828
Average salary £42,500 £42,500 £42,500
90% offered a salary of more than £26,500 £27,500 £26,500
10% offered a salary of more than £67,500 £72,500 £70,000
UK excluding London average salary £38,000 £38,000 £37,500
% change year-on-year
- +1.33%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 20 May 2013 within the UK.

Marketing Analyst Salary Histogram

Marketing Analyst
Top 16 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 20 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
England +25 46 £40,000 +11.11%
London +38 25 £42,500 +13.33%
Yorkshire +7 13 £40,000 +26.98%
West Yorkshire +5 13 £40,000 +26.98%
Leeds -5 13 £40,000 +26.98%
South East +12 4 £38,750 +40.90%
South West - 3 £35,500 -
Bristol - 3 £35,500 -
Surrey +15 2 £40,000 +45.45%
City of London +3 2 £36,000 -20.00%
East of England +12 1 £22,500 -30.76%
Guildford -6 1 £40,000 +45.45%
Suffolk - 1 £22,500 -
Buckinghamshire - 1 £37,500 -
Berkshire - 1 £27,000 -
Slough - 1 £27,000 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 20 May 2013, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 99 (100.00%) Marketing
2 79 (79.80%) Analytics
3 69 (69.70%) SAS
4 60 (60.61%) Degree
5 53 (53.54%) SEO
6 52 (52.53%) Statistics
6 52 (52.53%) Google
7 51 (51.52%) Google Analytics
8 49 (49.49%) Pay per click
9 46 (46.46%) Omniture
9 46 (46.46%) CHAID
10 44 (44.44%) Cluster Analysis
11 39 (39.39%) Microsoft
12 38 (38.38%) MS Office
13 36 (36.36%) Predictive Modelling
14 34 (34.34%) Regression Analysis
15 28 (28.28%) SQL
16 23 (23.23%) Marketing Analytics
17 20 (20.20%) Finance
18 15 (15.15%) Digital Marketing
19 14 (14.14%) Marketing Strategy
19 14 (14.14%) CRM
20 13 (13.13%) Data Mining
21 12 (12.12%) Email Marketing
22 9 (9.091%) Clementine
22 9 (9.091%) MS Excel
23 8 (8.081%) Mathematics
23 8 (8.081%) Customer Insight
24 7 (7.071%) Data Analysis
24 7 (7.071%) Web Analytics

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 20 May 2013, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Development
1 1 (1.010%) .NET
1 1 (1.010%) CSS
1 1 (1.010%) XHTML
Application Platforms
1 69 (69.70%) SAS
Applications
1 38 (38.38%) MS Office
2 9 (9.091%) MS Excel
3 3 (3.030%) SPSS
4 2 (2.020%) MS PowerPoint
Business Applications
1 51 (51.52%) Google Analytics
2 1 (1.010%) Taleo
Communications & Networking
1 2 (2.020%) Internet
2 1 (1.010%) HTTPS
Database & Business Intelligence
1 13 (13.13%) Data Mining
2 9 (9.091%) Clementine
3 5 (5.051%) SQL Server
4 4 (4.040%) Base SAS
5 3 (3.030%) SQL Server 2008
5 3 (3.030%) QlikView
5 3 (3.030%) SQL Server 2005
6 2 (2.020%) Oracle 8/8i
6 2 (2.020%) Data Warehouse
7 1 (1.010%) DTS
7 1 (1.010%) Crystal Reports
7 1 (1.010%) SQL Server Integration Services
7 1 (1.010%) SQL Server 2000
7 1 (1.010%) Big Data
General
1 99 (100.00%) Marketing
2 20 (20.20%) Finance
3 3 (3.030%) Retail
4 2 (2.020%) Banking
4 2 (2.020%) Manufacturing
5 1 (1.010%) Advertising
5 1 (1.010%) Games
5 1 (1.010%) Back Office
Miscellaneous
1 52 (52.53%) Statistics
2 8 (8.081%) Mathematics
3 6 (6.061%) Visualisation
4 4 (4.040%) Social Media
4 4 (4.040%) Data Extraction
5 3 (3.030%) Economics
6 2 (2.020%) Data Protection Act
7 1 (1.010%) Management Information System
7 1 (1.010%) Physics
Processes & Methodologies
1 79 (79.80%) Analytics
2 53 (53.54%) SEO
3 49 (49.49%) Pay per click
4 46 (46.46%) CHAID
5 44 (44.44%) Cluster Analysis
6 36 (36.36%) Predictive Modelling
7 34 (34.34%) Regression Analysis
8 23 (23.23%) Marketing Analytics
9 15 (15.15%) Digital Marketing
10 14 (14.14%) CRM
10 14 (14.14%) Marketing Strategy
11 12 (12.12%) Email Marketing
12 8 (8.081%) Customer Insight
13 7 (7.071%) Web Analytics
13 7 (7.071%) Data Analysis
14 6 (6.061%) Business Intelligence
15 5 (5.051%) Data Modelling
15 5 (5.051%) Operations Research
15 5 (5.051%) Direct Marketing
16 4 (4.040%) Stakeholder Management
Programming Languages
1 28 (28.28%) SQL
2 3 (3.030%) R
3 2 (2.020%) VBA
4 1 (1.010%) T-SQL
4 1 (1.010%) JavaScript
4 1 (1.010%) PHP
Qualifications
1 60 (60.61%) Degree
2 2 (2.020%) Postgraduate
3 1 (1.010%) PhD
Vendors
1 52 (52.53%) Google
2 46 (46.46%) Omniture
3 39 (39.39%) Microsoft
4 4 (4.040%) Salesforce.com
5 3 (3.030%) Coremetrics
5 3 (3.030%) Tableau
5 3 (3.030%) Nokia
5 3 (3.030%) Business Objects
5 3 (3.030%) Siebel
6 2 (2.020%) IBM
6 2 (2.020%) SAP
6 2 (2.020%) Oracle
7 1 (1.010%) Hitachi
7 1 (1.010%) Eloqua
7 1 (1.010%) Fredhopper
Nottingham, East Midlands
Job Title: Risk and Marketing AnalystLocation: NottinghamSalary: £25,000 An expanding Analytics agency in Nottingham requires an Analyst with 12 months industry experience to join their data analytics...
Aspire Data Recruitment
Salary: 25000
Posted: 27 April 2013
Leeds, West Yorkshire
Analysis of website usage, SEO and PPC campaigns. CHAID/Regression analysis, profiling, segmentation and mapping... Essential skills: Degree educated in a Mathematical/Statistics discipline. Programming in SAS. Knowledge...
4it Recruitment Ltd
Salary: Up to £40,000 per annum
Posted: 14 May 2013
Nottingham, Nottinghamshire
Leading marketing and financial services company requires a Marketing Analyst who will be responsible for the production and interpretation of analysis and reporting for clients. Your remit will...
SEC Recruitment Limited
Salary: £25000 - £35000 per annum + Bonus & Benefits
Posted: 17 May 2013
Greater Manchester, North West
25,000 - £32,000 per annum Data analysis; marketing analytics; statistical modelling; data mining; segmentation; regression; SAS Overview A rare and fantastic opportunity for a SAS Marketing Analyst...
Salary: £25000 - £32000 per annum + excellent benefits package
Posted: 12 May 2013
Yorkshire
My client is one of the most successful FMCG companies in the UK, with industry leading expertise in analytics... The successful candidate will have: -Degree within Maths, Statistics,...
SEC Recruitment Limited
Posted: 17 May 2013
Central London
We are seeking a Marketing Insight Analyst to join a high performing email marketing team within a household name price comparison website in Central London. This is a...
Guru Careers
Salary: £30-35k + Benefits
Posted: 7 May 2013
Birmingham, West Midlands (County)
I am looking for analysts who have a degree in a numerate subject, preferably with work experience in a marketing environment. The successful candidate will assist the Head...
MBN Recruitment Solutions
Salary: £25,000 per annum
Posted: 15 May 2013
East Sussex, South East
You will be joining an experienced team with exposure to predictive modelling and forecasting.The role involves:*Use of customer insight to improve marketing campaigns and profitability.*Provide...
Salary: £27000 - £37000 per annum
Posted: 4 May 2013
Leeds, Yorkshire
Job Title: Graduate Marketing Analysts - SAS - LeedsLocation: LeedsSalary: £25,000 + Bonus and BenefitsOverviewTo provide analytical input/lead on client projects- The successful candidate will deliver a variety of...
Aspire Data Recruitment
Salary: GBP0 to GBP25000 per annum + Benefits: Bonus and benefits
Posted: 19 May 2013
Oxford, South East
Job Title: Lead Marketing Analyst - Revenue Optimisation Location: OxfordSalary: £50,000 + bonus + Car AllowanceTo continue with their story of growth and success, our client requires a sharp, enterprising...
Aspire Data Recruitment
Salary: GBP0 to GBP50000 per annum + Benefits: Car, bonus and benefits
Posted: 21 April 2013
London
You will be responsible for analysing data to generate customer insight using SAS... You must have experience of analysing data, using SAS or any other analytical tool, including...
clearedgeconsulting
Salary: £40000 - £50000 per annum + Benefits
Posted: 9 May 2013
London
SAS Data/ Marketing Analyst London £50,000... You will be responsible for analysing data to generate customer insight using SAS... You must have experience of analysing data, using...
clearedgeconsulting
Salary: £35000 - £50000 per annum + Benefits
Posted: 28 April 2013
London
Keywords: Data Marketing Analyst - SQL Marketing - Statistical - SAS - R - Data Cleansing - Data Extraction - Customer Insights - Tableau - QlikView - Business Intelligence - BI - SalesForce - Siebel CRM - Business Objects Overview: Our financial...
Claremont Consulting Ltd
Salary: £40000 - £50000 per annum + Bonus and Benefits
Posted: 15 May 2013
London
Experience working in a matrix organisation, using BI reporting tools such as Business Objects.* Knowledge of visualisation software tools (e.g. Tableau or QlikView) is desirable.* Experience with...
Claremont Consulting
Salary: £40000 - £50000 per annum + Bonus and Benefits
Posted: 4 May 2013
Welwyn Garden City
A fantastic opportunity has arisen at Bounty (UK) Ltd and we are looking for a talented individual to join us as a Marketing Campaign Analyst on a permanent...
360 Resourcing Solutions
Salary: £25k - 28k per year
Posted: 14 May 2013
Welwyn Garden City, Hertfordshire
This includes inbound data pipelines, data management considerations and all data extraction and delivery functionality... - Degree level education or equivalent... - Microsoft SQL server including SSIS and database administration...
Bounty UK Ltd
Salary: £25k - 28k per year
Posted: 13 May 2013