The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Marketing Analyst
Rank 828 823 820
Rank change year-on-year
-5 -3
Permanent jobs requiring a Marketing Analyst 51 49 58
As % of all permanent IT jobs located in the UK 0.048% 0.047% 0.052%
As % of the Job Titles category 0.051% 0.050% 0.055%
Number of salaries quoted 46 41 50
Average salary £32,500 £35,000 £35,000
Average salary % change year-on-year
-7.14% -
90% offered a salary of more than £26,000 £27,500 £31,000
10% offered a salary of more than £50,000 £45,000 £40,000
UK excluding London average salary £30,000 £30,250 £35,000
% change year-on-year
-0.82% -13.57%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
99917 98112 105285
As % of all permanent IT jobs located in the UK 94.81% 94.57% 95.14%
Number of salaries quoted 83183 79195 90333
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £26,500 £27,500 £26,500
10% offered a salary of more than £70,000 £65,000 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 27 January 2015 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 22 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 50 £32,500 -7.14% 7
London +21 26 £32,750 -6.42% 5
Yorkshire -6 12 £33,000 - 1
West Yorkshire +6 10 £32,500 - 1
South East -36 10 £27,000 -11.47% 1
Berkshire +5 8 £27,000 - 1
City of London +9 6 £32,500 -13.33% 3
Slough - 6 £27,000 -
Bromley - 2 £33,500 - 1
Harrogate - 2 £33,000 -
North Yorkshire - 2 £33,000 -
Chiswick - 2 £55,000 -
Bristol -2 1 £32,500 -2.98%
Manchester -6 1 £31,750 -6.61%
Brighton -8 1 - -
North West -11 1 £31,750 -6.61%
Bracknell -12 1 £23,000 - 1
South West -14 1 £32,500 +51.16%
East Sussex -14 1 - -
West Sussex - 1 £36,000 -
Haywards Heath - 1 £36,000 -
Reading - 1 £45,000 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 27 January 2015, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 116 (100.00%) Marketing
2 77 (66.38%) SQL
3 67 (57.76%) Analytics
4 42 (36.21%) Analytical Skills
4 42 (36.21%) SAS
5 40 (34.48%) MS Excel
6 38 (32.76%) Data Mining
6 38 (32.76%) Digital Marketing
7 37 (31.90%) Direct Marketing
7 37 (31.90%) E-Commerce
8 36 (31.03%) CRM
8 36 (31.03%) Degree
9 27 (23.28%) Google
10 26 (22.41%) Google Analytics
11 24 (20.69%) Relational Database
12 22 (18.97%) Email Marketing
13 21 (18.10%) Online Marketing
14 19 (16.38%) SEO
15 18 (15.52%) Retail
15 18 (15.52%) Microsoft
15 18 (15.52%) SPSS
15 18 (15.52%) Statistics
16 17 (14.66%) Pay per click
16 17 (14.66%) SQL Server
17 16 (13.79%) DB2
17 16 (13.79%) Finance
18 15 (12.93%) MS Office
18 15 (12.93%) Oracle
19 14 (12.07%) Advertising
19 14 (12.07%) Data Analysis

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 27 January 2015, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 42 (36.21%) SAS
2 4 (3.45%) CMS
3 3 (2.59%) Lync
4 1 (0.86%) Oracle Coherence
Applications
1 40 (34.48%) MS Excel
2 18 (15.52%) SPSS
3 15 (12.93%) MS Office
4 11 (9.48%) Spreadsheet
5 8 (6.90%) MS PowerPoint
6 6 (5.17%) FastStats
Business Applications
1 26 (22.41%) Google Analytics
Cloud Services
1 1 (0.86%) Responsys
Database & Business Intelligence
1 38 (32.76%) Data Mining
2 24 (20.69%) Relational Database
3 17 (14.66%) SQL Server
4 16 (13.79%) DB2
5 10 (8.62%) SQL Server Integration Services
6 9 (7.76%) Hadoop
7 7 (6.03%) SQL Server 2012
7 7 (6.03%) SQL Server 2008
7 7 (6.03%) SQL Server Reporting Services
8 5 (4.31%) QlikView
8 5 (4.31%) Base SAS
9 2 (1.72%) MS Access
10 1 (0.86%) Data Warehouse
Development Applications
1 5 (4.31%) ProC
General
1 116 (100.00%) Marketing
2 18 (15.52%) Retail
3 16 (13.79%) Finance
4 14 (12.07%) Advertising
5 9 (7.76%) Publishing
6 6 (5.17%) Banking
7 5 (4.31%) Billing
7 5 (4.31%) French Language
8 4 (3.45%) Games
9 1 (0.86%) Private Banking
9 1 (0.86%) Telecoms
9 1 (0.86%) iGaming
Libraries, Frameworks & Software Standards
1 1 (0.86%) HTML
1 1 (0.86%) CSS
1 1 (0.86%) jQuery
Miscellaneous
1 42 (36.21%) Analytical Skills
2 18 (15.52%) Statistics
3 9 (7.76%) Mathematics
4 8 (6.90%) Social Media
5 5 (4.31%) Economics
5 5 (4.31%) User Experience
6 3 (2.59%) Computer Science
7 2 (1.72%) Mobile App
8 1 (0.86%) Algorithms
8 1 (0.86%) Online Gambling
8 1 (0.86%) Visualisation
8 1 (0.86%) Tandem
8 1 (0.86%) Digital Media
Processes & Methodologies
1 67 (57.76%) Analytics
2 38 (32.76%) Digital Marketing
3 37 (31.90%) Direct Marketing
3 37 (31.90%) E-Commerce
4 36 (31.03%) CRM
5 22 (18.97%) Email Marketing
6 21 (18.10%) Online Marketing
7 19 (16.38%) SEO
8 17 (14.66%) Pay per click
9 14 (12.07%) Data Analysis
9 14 (12.07%) Marketing Analytics
10 13 (11.21%) Web Analytics
11 11 (9.48%) Data-Driven Marketing
12 9 (7.76%) Campaign Management
12 9 (7.76%) Validation
13 8 (6.90%) Statistical Modelling
14 7 (6.03%) Predictive Modelling
14 7 (6.03%) Propensity Modelling
15 6 (5.17%) Multivariate Testing
16 5 (4.31%) Customer Segmentation
Programming Languages
1 77 (66.38%) SQL
2 10 (8.62%) T-SQL
3 9 (7.76%) R
4 7 (6.03%) VBA
5 5 (4.31%) PROC SQL
6 1 (0.86%) JavaScript
6 1 (0.86%) PHP
Qualifications
1 36 (31.03%) Degree
Quality Assurance & Compliance
1 6 (5.17%) QA
Systems Management
1 1 (0.86%) Systems Management Server (SMS)
Vendors
1 27 (23.28%) Google
2 18 (15.52%) Microsoft
3 15 (12.93%) Oracle
4 11 (9.48%) Coremetrics
5 10 (8.62%) Tableau
6 8 (6.90%) Salesforce.com
6 8 (6.90%) Omniture
7 6 (5.17%) Siebel
7 6 (5.17%) Facebook
8 5 (4.31%) Twitter
8 5 (4.31%) Marketo
8 5 (4.31%) Business Objects
9 4 (3.45%) HP
9 4 (3.45%) EPiServer
9 4 (3.45%) ClickTale
9 4 (3.45%) Pardot
9 4 (3.45%) ExactTarget
10 3 (2.59%) Eloqua
11 1 (0.86%) Aprimo
11 1 (0.86%) Unica
City of London
Churchill Frank
Posted: 1 hour ago
London
Huxley Banking & Financial Services
Salary: £35000 - £45000 per annum + Package
Posted: 10 hours ago
Bromley, Kent
Understanding Recruitment
Salary: £30000 - £35500 per annum + Execllent Benefits
Posted: 2 days ago
City, London
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Salary: £25000 - £27000 per annum + Execllent Benefits
Posted: 2 days ago
Bracknell
Hays IT - Uk Posting account
Salary: £21000 - £25000 per annum + Benefits
Posted: 13 days ago
City of London
Churchill Frank
Posted: 19 days ago
Leeds
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Posted: 21 days ago