The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 845 813 844
Rank change year-on-year
-32 +31
Permanent jobs requiring a Marketing Analyst 56 57 56
As % of all permanent IT jobs located in the UK 0.048% 0.053% 0.048%
As % of the Job Titles category 0.051% 0.056% 0.050%
Number of salaries quoted 33 51 49
Average salary £37,500 £40,000 £35,000
Average salary % change year-on-year
-6.25% +14.28%
90% offered a salary of more than £24,000 £27,000 £25,900
10% offered a salary of more than £52,500 £52,500 £49,000
UK excluding London average salary £45,500 £35,000 £32,500
% change year-on-year
+30.00% +7.69%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
110597 101053 111513
As % of all permanent IT jobs located in the UK 94.41% 94.24% 95.13%
Number of salaries quoted 89479 83749 95349
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £26,500 £26,350 £27,000
10% offered a salary of more than £69,500 £70,000 £67,500
UK excluding London average salary £40,000 £39,000 £38,500
% change year-on-year
+2.56% +1.29%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 21 August 2014 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 25 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -27 53 £36,250 -9.37% 15
London -25 28 £37,500 -16.66% 7
North West -6 13 £23,000 -42.50% 4
Manchester +4 10 - - 3
City of London -6 10 £35,000 -33.33% 3
East of England -18 9 £48,500 +38.57% 1
Essex - 7 £32,500 -
Cheshire - 3 £23,000 - 1
Newport - 3 £45,500 -
Warrington - 3 £23,000 -
South Wales - 3 £45,500 -
Wales - 3 £45,500 -
Bedfordshire - 2 £51,750 - 1
Surrey -9 1 - -
East Midlands -11 1 £28,000 - 1
South East -29 1 - -
Bath - 1 £55,000 -
Nottinghamshire - 1 £28,000 -
Somerset - 1 £55,000 -
Luton - 1 £48,500 -
Nottingham - 1 £28,000 -
Purfleet - 1 £32,500 -
South West - 1 £55,000 -
Wimbledon - 1 £22,500 -
Chiswick - 1 £21,500 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 21 August 2014, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 125 (100.00%) Marketing
2 69 (55.20%) SQL
3 64 (51.20%) Analytics
4 54 (43.20%) Degree
5 46 (36.80%) Digital Marketing
6 35 (28.00%) SAS
7 32 (25.60%) CRM
8 29 (23.20%) SEO
8 29 (23.20%) Statistics
9 28 (22.40%) MS Excel
9 28 (22.40%) Advertising
9 28 (22.40%) Google
10 27 (21.60%) Pay per click
11 24 (19.20%) Finance
11 24 (19.20%) Web Analytics
12 23 (18.40%) Direct Marketing
13 22 (17.60%) E-Commerce
14 21 (16.80%) Google Analytics
15 19 (15.20%) Data Mining
16 18 (14.40%) MS Office
16 18 (14.40%) SPSS
16 18 (14.40%) Data Analysis
16 18 (14.40%) Email Marketing
17 16 (12.80%) Spreadsheet
18 15 (12.00%) Mathematics
19 14 (11.20%) Relational Database
20 13 (10.40%) B2B
21 12 (9.60%) DB2
21 12 (9.60%) Economics
21 12 (9.60%) MS PowerPoint

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 21 August 2014, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 35 (28.00%) SAS
2 2 (1.60%) Lync
3 1 (0.80%) CMS
Applications
1 28 (22.40%) MS Excel
2 18 (14.40%) SPSS
2 18 (14.40%) MS Office
3 16 (12.80%) Spreadsheet
4 12 (9.60%) MS PowerPoint
5 2 (1.60%) FastStats
5 2 (1.60%) PowerPivot
Business Applications
1 21 (16.80%) Google Analytics
2 6 (4.80%) Dynamics CRM
3 1 (0.80%) SAP InfiniteInsight
Communications & Networking
1 4 (3.20%) Internet
2 1 (0.80%) SMS
Database & Business Intelligence
1 19 (15.20%) Data Mining
2 14 (11.20%) Relational Database
3 12 (9.60%) DB2
4 8 (6.40%) SQL Server
5 6 (4.80%) SAS Enterprise Guide
5 6 (4.80%) SQL Server Integration Services
6 5 (4.00%) SQL Server Reporting Services
7 4 (3.20%) SQL Server 2008
8 3 (2.40%) Base SAS
8 3 (2.40%) Essbase
8 3 (2.40%) Crystal Reports
9 2 (1.60%) Data Warehouse
9 2 (1.60%) MySQL
9 2 (1.60%) QlikView
9 2 (1.60%) Hadoop
10 1 (0.80%) DTS
Development Applications
1 2 (1.60%) ProC
General
1 125 (100.00%) Marketing
2 28 (22.40%) Advertising
3 24 (19.20%) Finance
4 7 (5.60%) Games
5 6 (4.80%) Publishing
6 4 (3.20%) Retail
7 3 (2.40%) Telecoms
8 2 (1.60%) iGaming
9 1 (0.80%) Banking
9 1 (0.80%) Legal
9 1 (0.80%) Pharmaceutical
9 1 (0.80%) Financial Institution
9 1 (0.80%) Back Office
Libraries, Frameworks & Software Standards
1 10 (8.00%) HTML
2 2 (1.60%) CSS
2 2 (1.60%) jQuery
2 2 (1.60%) Regular Expression
Miscellaneous
1 29 (23.20%) Statistics
2 15 (12.00%) Mathematics
3 12 (9.60%) Social Media
3 12 (9.60%) Economics
4 6 (4.80%) Graphic Design
5 4 (3.20%) Computer Science
6 1 (0.80%) Blog
6 1 (0.80%) Online Games
6 1 (0.80%) FMCG
6 1 (0.80%) Open Source
6 1 (0.80%) Data Protection Act
6 1 (0.80%) Management Information System
6 1 (0.80%) Tandem
6 1 (0.80%) Digital Media
Processes & Methodologies
1 64 (51.20%) Analytics
2 46 (36.80%) Digital Marketing
3 32 (25.60%) CRM
4 29 (23.20%) SEO
5 27 (21.60%) Pay per click
6 24 (19.20%) Web Analytics
7 23 (18.40%) Direct Marketing
8 22 (17.60%) E-Commerce
9 18 (14.40%) Data Analysis
9 18 (14.40%) Email Marketing
10 13 (10.40%) B2B
11 11 (8.80%) Project Management
11 11 (8.80%) Customer Insight
11 11 (8.80%) Statistical Modelling
12 10 (8.00%) Online Marketing
12 10 (8.00%) Data-Driven Marketing
13 9 (7.20%) Business Intelligence
14 8 (6.40%) Campaign Analysis
15 7 (5.60%) Business Analysis
16 6 (4.80%) Marketing Intelligence
Programming Languages
1 69 (55.20%) SQL
2 11 (8.80%) JavaScript
2 11 (8.80%) VBA
3 7 (5.60%) R
3 7 (5.60%) T-SQL
4 4 (3.20%) Python
5 2 (1.60%) PROC SQL
5 2 (1.60%) PHP
6 1 (0.80%) VB
Qualifications
1 54 (43.20%) Degree
2 1 (0.80%) SC Cleared
2 1 (0.80%) Security Cleared
2 1 (0.80%) MBA
Quality Assurance & Compliance
1 1 (0.80%) QA
Vendors
1 28 (22.40%) Google
2 12 (9.60%) Coremetrics
2 12 (9.60%) Facebook
3 9 (7.20%) Microsoft
4 6 (4.80%) Adobe
5 5 (4.00%) Oracle
5 5 (4.00%) Twitter
6 4 (3.20%) Omniture
6 4 (3.20%) Tableau
7 3 (2.40%) Salesforce.com
8 2 (1.60%) Business Objects
8 2 (1.60%) Eloqua
8 2 (1.60%) Hitwise
9 1 (0.80%) IBM
9 1 (0.80%) Unica
9 1 (0.80%) Maxymiser
9 1 (0.80%) ClickTale
Leeds, West Yorkshire
Jet2.com
Salary: Excellent
Posted: 2 days ago
London
Energize Recruitment Solutions Ltd
Salary: £30000 - £43000 per annum
Posted: 3 days ago
Manchester, Lancashire
boohoo.com
Posted: 3 days ago
City, London
Understanding Recruitment
Salary: £35000 - £40000 per annum + Execllent Benefits
Posted: 4 days ago
Cheshire
Ashdown IT
Salary: £24000 per annum
Posted: 6 days ago
Bedfordshire
Oscar Associates (UK) Ltd
Salary: £23000 - £30000 per annum
Posted: 6 days ago
Leeds
Interquest - ITQ Financial - Tunbridge Wells
Salary: £30000 - £40000 per annum + Benefits
Posted: 14 days ago
London
JM Digital
Posted: 14 days ago
Manchester
Energize Recruitment Solutions Ltd
Salary: £38000 - £47000 per annum
Posted: 16 days ago
Manchester, Lancashire
boohoo.com
Posted: 28 days ago