The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 4 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Aug 2015
Same period 2014 Same period 2013
Marketing Analyst
Rank 849 858 833
Rank change year-on-year
+9 -25
Permanent jobs requiring a Marketing Analyst 48 47 58
As % of all permanent IT jobs located in the UK 0.044% 0.040% 0.053%
As % of the Job Titles category 0.047% 0.043% 0.057%
Number of salaries quoted 46 35 52
Average salary £35,500 £40,000 £40,000
Average salary % change year-on-year
-11.25% -
90% offered a salary of more than £30,500 £30,200 £27,050
10% offered a salary of more than £64,500 £52,500 £49,750
UK excluding London average salary £43,500 £45,500 £35,000
% change year-on-year
-4.39% +30.00%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
102980 110053 102274
As % of all permanent IT jobs located in the UK 94.31% 94.49% 94.32%
Number of salaries quoted 85256 89729 84642
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £27,000 £26,500 £26,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 4 August 2015 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 29 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 4 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 47 £35,000 -9.67% 10
London +24 30 £32,500 -13.33% 5
City of London +36 11 £31,500 -10.00% 2
West Midlands -8 8 £64,500 +98.46% 1
Stoke-on-Trent - 7 £64,500 -
Staffordshire - 7 £64,500 -
South East +22 4 £32,500 - 2
Feltham - 4 £37,500 -
East Midlands - 2 £32,500 -
Buckinghamshire - 2 £32,500 -
Milton Keynes - 2 £32,500 -
East of England -2 1 £40,000 -17.94%
Essex -8 1 £40,000 +23.07%
South West -13 1 £35,000 -36.36% 1
Edinburgh - 1 £47,000 -
Scotland - 1 £47,000 -
Brentwood - 1 £40,000 -
York - 1 £25,000 -
Nottingham - 1 £32,500 -
Oxford - 1 - -
Leamington Spa - 1 £27,500 - 1
Swindon - 1 £35,000 -
North Yorkshire - 1 £25,000 -
Nottinghamshire - 1 £32,500 -
East Sussex - 1 £40,000 -
Oxfordshire - 1 - -
Wiltshire - 1 £35,000 -
Warwickshire - 1 £27,500 - 1
Yorkshire - 1 £25,000 - 1

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 4 August 2015, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 107 (100.00%) Marketing
2 80 (74.77%) SQL
3 52 (48.60%) Analytics
4 38 (35.51%) Analytical Skills
5 34 (31.78%) Digital Marketing
6 28 (26.17%) CRM
7 22 (20.56%) SPSS
8 20 (18.69%) SAS
8 20 (18.69%) Direct Marketing
9 19 (17.76%) Google Analytics
9 19 (17.76%) Omniture
9 19 (17.76%) Google
10 18 (16.82%) FastStats
11 16 (14.95%) Degree
12 14 (13.08%) Telecoms
13 13 (12.15%) Web Analytics
13 13 (12.15%) Data Analysis
14 12 (11.21%) MS Excel
14 12 (11.21%) HTML
15 11 (10.28%) E-Commerce
16 10 (9.35%) Business Intelligence
16 10 (9.35%) Coremetrics
16 10 (9.35%) SEO
16 10 (9.35%) Finance
16 10 (9.35%) Project Management
16 10 (9.35%) Stakeholder Management
16 10 (9.35%) Adobe Analytics
17 9 (8.41%) Customer Insight
17 9 (8.41%) Campaign Analysis
17 9 (8.41%) Statistics

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 4 August 2015, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 20 (18.69%) SAS
Applications
1 22 (20.56%) SPSS
2 18 (16.82%) FastStats
3 12 (11.21%) MS Excel
4 3 (2.80%) MS PowerPoint
5 1 (0.93%) MS Office
Business Applications
1 6 (5.61%) WebTrends
1 6 (5.61%) Unica
2 2 (1.87%) Adobe Campaign
Cloud Services
1 19 (17.76%) Google Analytics
2 10 (9.35%) Adobe Analytics
Database & Business Intelligence
1 9 (8.41%) MS Access
1 9 (8.41%) Data Mining
2 6 (5.61%) SQL Server
3 4 (3.74%) MySQL
3 4 (3.74%) Data Warehouse
3 4 (3.74%) Relational Database
4 3 (2.80%) QlikView
5 2 (1.87%) Base SAS
5 2 (1.87%) SQL Server Reporting Services
5 2 (1.87%) SQL Server Integration Services
5 2 (1.87%) Spotfire
6 1 (0.93%) BusinessObjects
6 1 (0.93%) SAS Enterprise Guide
6 1 (0.93%) MongoDB
6 1 (0.93%) Big Data
6 1 (0.93%) Amazon Redshift
General
1 107 (100.00%) Marketing
2 14 (13.08%) Telecoms
3 10 (9.35%) Finance
4 8 (7.48%) Advertising
4 8 (7.48%) Retail
5 1 (0.93%) Publishing
5 1 (0.93%) Banking
5 1 (0.93%) Legal
Libraries, Frameworks & Software Standards
1 12 (11.21%) HTML
2 5 (4.67%) CSS
Miscellaneous
1 38 (35.51%) Analytical Skills
2 9 (8.41%) Statistics
3 7 (6.54%) Handset
4 4 (3.74%) Visualisation
4 4 (3.74%) Digital Media
4 4 (3.74%) New Media
5 3 (2.80%) User Experience
5 3 (2.80%) Mathematics
6 2 (1.87%) Physics
6 2 (1.87%) Social Media
6 2 (1.87%) Economics
7 1 (0.93%) Neural Network
7 1 (0.93%) Computer Science
Processes & Methodologies
1 52 (48.60%) Analytics
2 34 (31.78%) Digital Marketing
3 28 (26.17%) CRM
4 20 (18.69%) Direct Marketing
5 13 (12.15%) Web Analytics
5 13 (12.15%) Data Analysis
6 11 (10.28%) E-Commerce
7 10 (9.35%) Project Management
7 10 (9.35%) SEO
7 10 (9.35%) Business Intelligence
7 10 (9.35%) Stakeholder Management
8 9 (8.41%) Customer Insight
8 9 (8.41%) Campaign Analysis
9 7 (6.54%) Campaign Management
9 7 (6.54%) Channel Management
9 7 (6.54%) Data Management
9 7 (6.54%) Pay per click
9 7 (6.54%) Database Marketing
10 6 (5.61%) Business Analysis
10 6 (5.61%) Marketing Analytics
Programming Languages
1 80 (74.77%) SQL
2 8 (7.48%) JavaScript
2 8 (7.48%) R
3 4 (3.74%) VB
4 3 (2.80%) MATLAB
5 1 (0.93%) SAS Macro
5 1 (0.93%) C#
5 1 (0.93%) VBA
5 1 (0.93%) Python
Qualifications
1 16 (14.95%) Degree
2 1 (0.93%) Postgraduate
Quality Assurance & Compliance
1 1 (0.93%) QA
Systems Management
1 1 (0.93%) Systems Management Server (SMS)
Vendors
1 19 (17.76%) Google
1 19 (17.76%) Omniture
2 10 (9.35%) Coremetrics
3 9 (8.41%) Microsoft
4 8 (7.48%) IBM
4 8 (7.48%) Tableau
5 7 (6.54%) Adobe
6 6 (5.61%) Oracle
7 5 (4.67%) Alterian
7 5 (4.67%) DoubleClick
8 4 (3.74%) Cisco
9 3 (2.80%) Cognos
10 2 (1.87%) MicroStrategy
10 2 (1.87%) Salesforce.com
10 2 (1.87%) Chordiant
10 2 (1.87%) Aprimo
10 2 (1.87%) Hitwise
10 2 (1.87%) Eloqua
11 1 (0.93%) Facebook
11 1 (0.93%) Twitter
Gloucester, Gloucestershire
Jagger Talent
Salary: From £30,000 to £33,000 per annum Strong Benefits Package
Posted: 18 hours ago
West Yorkshire
Rullion IT Plus
Salary: £40000 - £50000 per annum + Bonus, Pension, Share Scheme
Posted: Yesterday
London
Preferred Choice
Salary: £30000 - £40000 per annum + benefits
Posted: Yesterday
City, London
Understanding Recruitment
Salary: £30000 - £33000 per annum + Execllent Benefits
Posted: 2 days ago
Berkshire
First Point
Salary: £28000 - £35000 per annum + Bonus & Package
Posted: 4 days ago
London
Nicoll Curtin
Salary: £35000.00 - £45000.00 per annum + Bens & Bonus
Posted: 6 days ago
Reading, Berkshire
Yell
Salary: £40000 - £50000 per annum + Exc Bens
Posted: 20 days ago
West London
EE
Salary: Competitive + bonus
Posted: 25 days ago
Leamington Spa
Hays IT - Uk Posting account
Salary: £25000.00 - £30000.00 per annum + excellent benefits
Posted: 26 days ago