The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Marketing Analyst
Rank 849 868 854
Rank change year-on-year
+19 -14
Permanent jobs requiring a Marketing Analyst 85 82 81
As % of all permanent IT jobs located in the UK 0.084% 0.077% 0.079%
As % of the Job Titles category 0.087% 0.080% 0.082%
Number of salaries quoted 70 76 67
Average salary £34,000 £35,000 £35,000
Average salary % change year-on-year
-2.85% -
90% offered a salary of more than £27,950 £26,000 £29,000
10% offered a salary of more than £50,000 £51,250 £55,000
UK excluding London average salary £29,250 £27,250 £30,500
% change year-on-year
+7.33% -10.65%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
97472 102743 99324
As % of all permanent IT jobs located in the UK 96.12% 96.45% 96.27%
Number of salaries quoted 81850 85177 79938
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £26,500 £27,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £42,000 £40,000 £40,000
% change year-on-year
+5.00% -

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 8 February 2016 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +4 85 £34,000 -2.85% 13
London +2 50 £35,000 -6.66% 7
South West +7 8 £37,500 +15.38%
Yorkshire +6 8 £21,500 -34.84% 1
North West +21 7 £28,500 +14.00% 2
South East +15 7 £33,000 +22.22% 1
West Yorkshire +12 7 - - 1
Leeds - 7 - - 1
Gloucestershire - 7 £37,500 -
City of London +51 5 £35,000 +2.94% 1
Cheshire +25 5 £28,500 +14.00%
Chester - 5 £28,500 -
Cirencester - 5 £37,500 -
East Sussex +12 3 £36,500 - 1
East Midlands - 3 £27,500 - 2
Leicestershire - 3 £27,500 - 2
Leicester - 2 £27,500 -
Hounslow - 2 - -
Canary Wharf - 2 £42,500 -
East of England - 2 £34,000 -
Manchester +24 1 £35,000 -8.79% 2
North Yorkshire +22 1 £21,500 -34.84%
Harrogate +10 1 £21,500 -34.84%
Brighton +6 1 £30,000 - 1
West Sussex -2 1 £33,000 -8.33%
Berkshire -6 1 £55,000 +103.70%
Slough -8 1 £55,000 +103.70%
Merseyside - 1 £25,500 -
Wiltshire - 1 £28,000 -
Kent - 1 £28,500 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 8 February 2016, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 173 (100.00%) Marketing
2 115 (66.47%) SQL
3 74 (42.77%) Analytics
4 67 (38.73%) SAS
5 65 (37.57%) CRM
6 55 (31.79%) Direct Marketing
7 52 (30.06%) Analytical Skills
8 48 (27.75%) Retail
8 48 (27.75%) MS Excel
9 36 (20.81%) Degree
10 34 (19.65%) Data Mining
10 34 (19.65%) Campaign Analysis
11 31 (17.92%) Customer Analysis
12 30 (17.34%) Google Analytics
12 30 (17.34%) Digital Marketing
12 30 (17.34%) Google
13 28 (16.18%) Data Analysis
14 27 (15.61%) Microsoft
14 27 (15.61%) SPSS
15 26 (15.03%) E-Commerce
16 25 (14.45%) Database Marketing
16 25 (14.45%) SQL Server Reporting Services
17 22 (12.72%) FastStats
17 22 (12.72%) SQL Server Integration Services
18 21 (12.14%) HTML
18 21 (12.14%) SQL Server
19 20 (11.56%) Web Analytics
20 19 (10.98%) Campaign Management
20 19 (10.98%) Continuous Improvement
20 19 (10.98%) QA

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 8 February 2016, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 67 (38.73%) SAS
2 1 (0.58%) Confluence
2 1 (0.58%) SharePoint
2 1 (0.58%) WebSphere
Applications
1 48 (27.75%) MS Excel
2 27 (15.61%) SPSS
3 10 (5.78%) Spreadsheet
4 7 (4.05%) EViews
4 7 (4.05%) Stata
5 5 (2.89%) MS Visio
6 2 (1.16%) MS PowerPoint
7 1 (0.58%) MS Office
Business Applications
1 22 (12.72%) FastStats
2 11 (6.36%) Data Workbench
3 4 (2.31%) Dynamics CRM
3 4 (2.31%) WebTrends
4 2 (1.16%) Unica
5 1 (0.58%) Adobe Campaign
5 1 (0.58%) Eloqua
5 1 (0.58%) SAP CRM
Cloud Services
1 30 (17.34%) Google Analytics
2 4 (2.31%) Google Cloud Platform
3 3 (1.73%) Amazon AWS
4 2 (1.16%) AdWords
5 1 (0.58%) SmartFocus
Communications & Networking
1 5 (2.89%) Internet
Database & Business Intelligence
1 34 (19.65%) Data Mining
2 25 (14.45%) SQL Server Reporting Services
3 22 (12.72%) SQL Server Integration Services
4 21 (12.14%) SQL Server
5 12 (6.94%) BusinessObjects
6 10 (5.78%) SQL Server 2008
6 10 (5.78%) SQL Server 2012
7 6 (3.47%) Data Warehouse
8 4 (2.31%) BigQuery
8 4 (2.31%) Hadoop
8 4 (2.31%) QlikView
8 4 (2.31%) Relational Database
9 3 (1.73%) Amazon Redshift
9 3 (1.73%) MS Access
9 3 (1.73%) PostgreSQL
9 3 (1.73%) SAS Enterprise Guide
10 2 (1.16%) SQL Server Analysis Services
11 1 (0.58%) Base SAS
11 1 (0.58%) MySQL
11 1 (0.58%) Oracle Reports
Development Applications
1 3 (1.73%) JIRA
2 1 (0.58%) Firebug
2 1 (0.58%) Selenium
General
1 173 (100.00%) Marketing
2 48 (27.75%) Retail
3 14 (8.09%) Banking
4 6 (3.47%) Advertising
4 6 (3.47%) Finance
5 2 (1.16%) Law
6 1 (0.58%) Telecoms
Libraries, Frameworks & Software Standards
1 21 (12.14%) HTML
2 7 (4.05%) COM
3 6 (3.47%) CSS
4 3 (1.73%) NumPy
4 3 (1.73%) SciPy
5 1 (0.58%) .NET
5 1 (0.58%) Middleware
5 1 (0.58%) XML
Miscellaneous
1 52 (30.06%) Analytical Skills
2 17 (9.83%) Statistics
3 15 (8.67%) Mathematics
4 12 (6.94%) Economics
5 10 (5.78%) Management Information System
6 5 (2.89%) User Experience
7 4 (2.31%) Visualisation
8 3 (1.73%) Computer Science
9 2 (1.16%) FMCG
9 2 (1.16%) N-Tier
9 2 (1.16%) Physics
9 2 (1.16%) Social Media
10 1 (0.58%) Blog
Operating Systems
1 1 (0.58%) Windows
1 1 (0.58%) Windows XP
Processes & Methodologies
1 74 (42.77%) Analytics
2 65 (37.57%) CRM
3 55 (31.79%) Direct Marketing
4 34 (19.65%) Campaign Analysis
5 31 (17.92%) Customer Analysis
6 30 (17.34%) Digital Marketing
7 28 (16.18%) Data Analysis
8 26 (15.03%) E-Commerce
9 25 (14.45%) Database Marketing
10 20 (11.56%) Web Analytics
11 19 (10.98%) Campaign Management
11 19 (10.98%) Continuous Improvement
12 14 (8.09%) SEO
13 13 (7.51%) Email Marketing
13 13 (7.51%) Project Management
14 11 (6.36%) Business Intelligence
14 11 (6.36%) Customer Analytics
14 11 (6.36%) Multivariate Testing
15 10 (5.78%) Propensity Modelling
16 9 (5.20%) Quantitative Analysis
Programming Languages
1 115 (66.47%) SQL
2 11 (6.36%) C
2 11 (6.36%) T-SQL
3 6 (3.47%) JavaScript
4 5 (2.89%) PHP
4 5 (2.89%) R
5 4 (2.31%) VBA
6 3 (1.73%) Python
7 1 (0.58%) SAS Macro
Qualifications
1 36 (20.81%) Degree
2 5 (2.89%) ISEB
3 1 (0.58%) A+ Certification
3 1 (0.58%) MCITP
3 1 (0.58%) MCSA
3 1 (0.58%) Microsoft Certification
Quality Assurance & Compliance
1 19 (10.98%) QA
2 12 (6.94%) Data Quality
3 1 (0.58%) SLA
Systems Management
1 2 (1.16%) Systems Management Server (SMS)
Vendors
1 30 (17.34%) Google
2 27 (15.61%) Microsoft
3 16 (9.25%) Teradata
4 15 (8.67%) Salesforce.com
5 14 (8.09%) Adobe
5 14 (8.09%) Tableau
6 7 (4.05%) Marketo
7 6 (3.47%) Oracle
8 4 (2.31%) Ensighten
8 4 (2.31%) Omniture
9 3 (1.73%) Facebook
10 2 (1.16%) Hitwise
10 2 (1.16%) SAP
11 1 (0.58%) Alterian
11 1 (0.58%) Cognos
11 1 (0.58%) comScore
11 1 (0.58%) Coremetrics
11 1 (0.58%) Siebel
London
Square One Resources
Salary: From £30,000 to £37,000 per annum
Posted: 4 hours ago
Manchester, Lancashire
Churchill Frank
Salary: £30000 - £40000 per annum + Benefits package
Posted: 2 days ago
Stockport, Cheshire
Applause IT Innovation
Salary: £22000 - £32000 per annum + Flexi-time, pension, 25 days hol.
Posted: 3 days ago
South West London
First Point
Salary: £30000.00 - £40000.00 per annum + excellent benefits
Posted: 3 days ago
City, London
Oliver James Associates
Salary: £45000 - £55000 per annum + benefits package
Posted: 5 days ago
East London
Understanding Recruitment
Salary: £26000 - £28500 per annum + Execllent Benefits
Posted: 5 days ago
London
Mortimer Spinks
Salary: £40000 per annum
Posted: 6 days ago
West London
Venturi
Salary: £40000.00 - £60000.00 per annum + bonus and benefits
Posted: 11 days ago
London
Churchill Frank International
Salary: £40000 - £60000 per annum
Posted: 12 days ago
Leeds
Jet2.com
Posted: 16 days ago
Brighton
Recruitment Revolution Limited
Salary: £25,000 to £35,000 per annum + Full Benefits Package + Perks
Posted: 19 days ago
Leicestershire
Churchill Frank International
Salary: £35 - £36 per annum + BENEFITS
Posted: 21 days ago
Leicestershire
Churchill Frank International
Posted: 25 days ago