The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Marketing Analyst
Rank 831 842 816
Rank change year-on-year
+11 -26
Permanent jobs requiring a Marketing Analyst 64 44 64
As % of all permanent IT jobs located in the UK 0.056% 0.041% 0.056%
As % of the Job Titles category 0.059% 0.043% 0.058%
Number of salaries quoted 39 35 55
Average salary £38,500 £37,500 £37,500
Average salary % change year-on-year
+2.66% -
90% offered a salary of more than £22,500 £27,500 £28,500
10% offered a salary of more than £50,000 £53,500 £55,000
UK excluding London average salary £30,000 £35,000 £32,500
% change year-on-year
-14.28% +7.69%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
107784 102248 109748
As % of all permanent IT jobs located in the UK 94.53% 94.51% 95.28%
Number of salaries quoted 87953 84954 93424
Average salary £45,000 £43,500 £42,500
Average salary % change year-on-year
+3.44% +2.35%
90% offered a salary of more than £26,500 £27,000 £26,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 20 October 2014 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 27 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 20 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 64 £38,500 +2.66% 11
London +21 34 £40,750 -22.38% 4
North West -5 16 £23,000 -42.50% 1
Manchester -8 12 £38,500 -3.75%
City of London +9 10 £38,750 -26.19%
East of England -23 5 - - 1
Essex - 5 - -
Cheshire -13 4 £22,750 -28.90%
Warrington - 4 £22,750 -
West Yorkshire -21 3 £27,500 -21.42% 2
Yorkshire -36 3 £27,500 -21.42% 3
Nottinghamshire +4 2 £35,750 -4.66%
East Midlands -3 2 £35,750 -4.66%
South East -5 2 £38,500 +30.50% 1
Bradford -17 2 £27,500 -21.42%
Nottingham - 2 £35,750 -
Wimbledon - 2 £22,500 -
Bristol +2 1 £38,500 +10.00% 1
Surrey -5 1 - -
South West -19 1 £38,500 +10.00% 1
Leeds -23 1 £38,500 +10.00% 1
Birmingham - 1 £38,500 -
Portsmouth - 1 £38,500 -
Stockport - 1 £38,500 -
Hampshire - 1 £38,500 -
West Midlands - 1 £38,500 -
Chiswick - 1 £21,500 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 20 October 2014, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 111 (100.00%) Marketing
2 73 (65.77%) SQL
3 63 (56.76%) Analytics
4 57 (51.35%) Analytical Skills
5 52 (46.85%) Degree
6 39 (35.14%) Digital Marketing
6 39 (35.14%) SAS
7 33 (29.73%) Direct Marketing
8 30 (27.03%) Data Mining
9 28 (25.23%) MS Excel
9 28 (25.23%) Statistics
10 23 (20.72%) Google
11 22 (19.82%) Pay per click
11 22 (19.82%) Google Analytics
11 22 (19.82%) SEO
11 22 (19.82%) Advertising
11 22 (19.82%) SPSS
11 22 (19.82%) Relational Database
12 21 (18.92%) Data Analysis
13 20 (18.02%) E-Commerce
14 18 (16.22%) CRM
14 18 (16.22%) Finance
15 17 (15.32%) Web Analytics
15 17 (15.32%) Spreadsheet
16 16 (14.41%) Oracle
16 16 (14.41%) DB2
17 15 (13.51%) Email Marketing
17 15 (13.51%) Online Marketing
17 15 (13.51%) R
18 14 (12.61%) Mathematics

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 20 October 2014, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 39 (35.14%) SAS
2 3 (2.70%) Lync
3 1 (0.90%) CMS
3 1 (0.90%) Oracle Coherence
Applications
1 28 (25.23%) MS Excel
2 22 (19.82%) SPSS
3 17 (15.32%) Spreadsheet
4 14 (12.61%) MS Office
5 12 (10.81%) MS PowerPoint
6 5 (4.50%) FastStats
7 2 (1.80%) PowerPivot
Business Applications
1 22 (19.82%) Google Analytics
Communications & Networking
1 1 (0.90%) SMS
Database & Business Intelligence
1 30 (27.03%) Data Mining
2 22 (19.82%) Relational Database
3 16 (14.41%) DB2
4 10 (9.01%) SQL Server
5 8 (7.21%) Hadoop
6 5 (4.50%) QlikView
6 5 (4.50%) Base SAS
7 4 (3.60%) SQL Server Integration Services
8 3 (2.70%) Essbase
9 2 (1.80%) SQL Server Reporting Services
9 2 (1.80%) MS Access
9 2 (1.80%) MySQL
9 2 (1.80%) SQL Server 2008
10 1 (0.90%) Crystal Reports
10 1 (0.90%) Data Warehouse
Development Applications
1 5 (4.50%) ProC
General
1 111 (100.00%) Marketing
2 22 (19.82%) Advertising
3 18 (16.22%) Finance
4 8 (7.21%) Games
5 5 (4.50%) Publishing
6 2 (1.80%) iGaming
6 2 (1.80%) Banking
6 2 (1.80%) Retail
7 1 (0.90%) Private Banking
7 1 (0.90%) Legal
7 1 (0.90%) Pharmaceutical
7 1 (0.90%) Telecoms
Libraries, Frameworks & Software Standards
1 3 (2.70%) HTML
2 2 (1.80%) CSS
2 2 (1.80%) jQuery
2 2 (1.80%) Regular Expression
Miscellaneous
1 57 (51.35%) Analytical Skills
2 28 (25.23%) Statistics
3 14 (12.61%) Mathematics
4 13 (11.71%) Economics
5 8 (7.21%) Social Media
6 6 (5.41%) User Experience
7 4 (3.60%) Computer Science
8 2 (1.80%) Mobile App
9 1 (0.90%) Online Games
9 1 (0.90%) FMCG
9 1 (0.90%) Open Source
9 1 (0.90%) Digital Media
9 1 (0.90%) Tandem
Processes & Methodologies
1 63 (56.76%) Analytics
2 39 (35.14%) Digital Marketing
3 33 (29.73%) Direct Marketing
4 22 (19.82%) Pay per click
4 22 (19.82%) SEO
5 21 (18.92%) Data Analysis
6 20 (18.02%) E-Commerce
7 18 (16.22%) CRM
8 17 (15.32%) Web Analytics
9 15 (13.51%) Email Marketing
9 15 (13.51%) Online Marketing
10 11 (9.91%) Marketing Analytics
10 11 (9.91%) Data-Driven Marketing
11 10 (9.01%) Statistical Modelling
12 7 (6.31%) Quantitative Analysis
12 7 (6.31%) Multivariate Testing
12 7 (6.31%) Project Management
12 7 (6.31%) Propensity Modelling
13 6 (5.41%) Business Intelligence
13 6 (5.41%) B2B
Programming Languages
1 73 (65.77%) SQL
2 15 (13.51%) R
3 11 (9.91%) VBA
4 5 (4.50%) PROC SQL
4 5 (4.50%) T-SQL
4 5 (4.50%) JavaScript
5 3 (2.70%) Python
6 2 (1.80%) PHP
Qualifications
1 52 (46.85%) Degree
2 1 (0.90%) SC Cleared
2 1 (0.90%) Security Cleared
2 1 (0.90%) MBA
Quality Assurance & Compliance
1 1 (0.90%) QA
Vendors
1 23 (20.72%) Google
2 16 (14.41%) Oracle
3 13 (11.71%) Microsoft
4 11 (9.91%) Coremetrics
5 9 (8.11%) Tableau
6 8 (7.21%) Omniture
7 5 (4.50%) Facebook
7 5 (4.50%) Business Objects
8 4 (3.60%) Twitter
9 2 (1.80%) Salesforce.com
10 1 (0.90%) BT
10 1 (0.90%) IBM
10 1 (0.90%) Unica
10 1 (0.90%) Maxymiser
10 1 (0.90%) ClickTale
10 1 (0.90%) Eloqua
Leeds
Churchill Frank
Salary: £23000 - £30000 per annum + Fantastic Benefits
Posted: 3 days ago
West Yorkshire
The Bridge Ltd
Salary: From £25,000 to £30,000 per annum + benefits
Posted: 3 days ago
Romford, Essex
Spencer Rose
Salary: Up to £45,000 per annum Company Car or Cash in Lieu (£5,7000) + Benefi
Posted: 3 days ago
London
Propel London Ltd
Posted: 4 days ago
Stevenage, Hertfordshire
CV Screen Ltd
Salary: £20k - 27k per year
Posted: 4 days ago
York, North Yorkshire
XCM Rock
Salary: From £18,000 to £23,000 per annum
Posted: 5 days ago
South West London
XCM Rock
Salary: From £18,000 to £23,000 per annum
Posted: 5 days ago