The table below looks at the statistics for the Marketing Analyst role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analyst in their job title over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Marketing Analyst
Rank 826 815 818
Rank change year-on-year
-11 +3
Permanent jobs requiring a Marketing Analyst 49 63 52
As % of all permanent IT jobs located in the UK 0.046% 0.059% 0.049%
As % of the Job Titles category 0.049% 0.062% 0.051%
Number of salaries quoted 46 47 46
Average salary £32,875 £35,000 £35,000
Average salary % change year-on-year
-6.07% -
90% offered a salary of more than £26,000 £21,500 £32,000
10% offered a salary of more than £45,000 £45,000 £40,000
UK excluding London average salary £31,250 £30,000 £35,000
% change year-on-year
+4.16% -14.28%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
100852 100814 101486
As % of all permanent IT jobs located in the UK 94.79% 94.48% 94.87%
Number of salaries quoted 83020 81115 85647
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £26,500 £27,500 £26,500
10% offered a salary of more than £70,000 £65,000 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Marketing Analyst
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Analyst in the job title within the UK as a proportion of the total demand within the Job Titles category.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 4 March 2015 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 28 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 4 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -14 48 £32,750 -6.42% 12
London +10 24 £33,000 -5.71% 6
City of London +5 11 £32,750 +0.76% 2
South East -16 11 £27,000 -11.47% 3
Yorkshire -2 8 £31,500 +5.00% 1
Berkshire -5 7 £27,000 - 1
West Yorkshire -9 6 £28,000 -6.66% 1
Slough - 5 £27,000 -
Surrey -5 3 £25,000 -18.03%
Woking - 3 £25,000 -
Bromley - 3 £32,750 -
East of England - 3 £45,000 -
Harrogate - 2 £33,000 -
Essex - 2 £45,000 -
North Yorkshire - 2 £33,000 -
Bristol -4 1 £32,500 -2.98%
Leeds -6 1 £30,000 - 1
Bracknell -10 1 £23,000 -
South West -27 1 £32,500 +51.16%
Wales - 1 £35,000 -
West Midlands - 1 £41,500 - 2
South Wales - 1 £35,000 -
Haywards Heath - 1 £36,000 - 1
Luton - 1 £38,000 -
Newport - 1 £35,000 -
Reading - 1 £45,000 - 1
West Sussex - 1 £36,000 - 1
Bedfordshire - 1 £38,000 -

Marketing Analyst
Top 30 Related IT Skills

For the 6 months to 4 March 2015, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title.

1 105 (100.00%) Marketing
2 70 (66.67%) SQL
3 51 (48.57%) Analytics
4 44 (41.90%) CRM
5 39 (37.14%) SAS
6 36 (34.29%) Analytical Skills
7 27 (25.71%) Data Mining
8 26 (24.76%) MS Excel
9 25 (23.81%) Direct Marketing
9 25 (23.81%) Digital Marketing
10 23 (21.90%) E-Commerce
11 20 (19.05%) SPSS
12 19 (18.10%) Retail
13 17 (16.19%) Google
14 16 (15.24%) Degree
14 16 (15.24%) Google Analytics
15 15 (14.29%) Statistics
15 15 (14.29%) Finance
15 15 (14.29%) Marketing Analytics
16 14 (13.33%) Microsoft
16 14 (13.33%) Email Marketing
16 14 (13.33%) Online Marketing
17 13 (12.38%) Data Analysis
17 13 (12.38%) SQL Server
18 12 (11.43%) Oracle
18 12 (11.43%) FastStats
19 11 (10.48%) SQL Server Integration Services
19 11 (10.48%) Advertising
20 10 (9.52%) Publishing
20 10 (9.52%) R

Marketing Analyst
Top Related IT Skills by Category

For the 6 months to 4 March 2015, IT jobs within the UK that cited Marketing Analyst in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Marketing Analyst in their job title. Up to 20 skills are shown per category.

Application Platforms
1 39 (37.14%) SAS
2 4 (3.81%) CMS
3 1 (0.95%) Lync
3 1 (0.95%) Oracle Coherence
Applications
1 26 (24.76%) MS Excel
2 20 (19.05%) SPSS
3 12 (11.43%) FastStats
4 3 (2.86%) MS PowerPoint
5 2 (1.90%) MS Office
Business Applications
1 16 (15.24%) Google Analytics
2 2 (1.90%) WebTrends
Cloud Services
1 1 (0.95%) Responsys
Database & Business Intelligence
1 27 (25.71%) Data Mining
2 13 (12.38%) SQL Server
3 11 (10.48%) SQL Server Integration Services
4 9 (8.57%) SQL Server Reporting Services
5 7 (6.67%) Relational Database
5 7 (6.67%) SQL Server 2012
5 7 (6.67%) SQL Server 2008
6 6 (5.71%) Hadoop
7 2 (1.90%) MS Access
7 2 (1.90%) DB2
7 2 (1.90%) QlikView
7 2 (1.90%) Base SAS
8 1 (0.95%) MySQL
8 1 (0.95%) Data Warehouse
Development Applications
1 2 (1.90%) ProC
General
1 105 (100.00%) Marketing
2 19 (18.10%) Retail
3 15 (14.29%) Finance
4 11 (10.48%) Advertising
5 10 (9.52%) Publishing
6 6 (5.71%) Banking
7 5 (4.76%) French Language
7 5 (4.76%) Billing
8 4 (3.81%) Games
9 1 (0.95%) Private Banking
9 1 (0.95%) Telecoms
Libraries, Frameworks & Software Standards
1 3 (2.86%) HTML
2 2 (1.90%) CSS
Miscellaneous
1 36 (34.29%) Analytical Skills
2 15 (14.29%) Statistics
3 8 (7.62%) Mathematics
4 6 (5.71%) Social Media
5 5 (4.76%) Economics
6 2 (1.90%) Mobile App
7 1 (0.95%) User Experience
7 1 (0.95%) Algorithms
7 1 (0.95%) Digital Media
7 1 (0.95%) Visualisation
7 1 (0.95%) Computer Science
7 1 (0.95%) Online Gambling
Processes & Methodologies
1 51 (48.57%) Analytics
2 44 (41.90%) CRM
3 25 (23.81%) Direct Marketing
3 25 (23.81%) Digital Marketing
4 23 (21.90%) E-Commerce
5 15 (14.29%) Marketing Analytics
6 14 (13.33%) Email Marketing
6 14 (13.33%) Online Marketing
7 13 (12.38%) Data Analysis
8 10 (9.52%) Campaign Management
9 9 (8.57%) Validation
10 8 (7.62%) Statistical Modelling
11 7 (6.67%) Propensity Modelling
11 7 (6.67%) Predictive Modelling
11 7 (6.67%) SEO
11 7 (6.67%) Project Management
12 6 (5.71%) Business Analysis
12 6 (5.71%) Customer Segmentation
13 5 (4.76%) Customer Insight
13 5 (4.76%) User Acceptance Testing
Programming Languages
1 70 (66.67%) SQL
2 10 (9.52%) R
3 8 (7.62%) T-SQL
4 6 (5.71%) VBA
5 2 (1.90%) JavaScript
5 2 (1.90%) PROC SQL
6 1 (0.95%) PHP
Qualifications
1 16 (15.24%) Degree
2 2 (1.90%) VCP4
Quality Assurance & Compliance
1 6 (5.71%) QA
Systems Management
1 1 (0.95%) Systems Management Server (SMS)
Vendors
1 17 (16.19%) Google
2 14 (13.33%) Microsoft
3 12 (11.43%) Oracle
4 8 (7.62%) Tableau
5 7 (6.67%) Facebook
5 7 (6.67%) Omniture
5 7 (6.67%) Salesforce.com
6 6 (5.71%) Siebel
6 6 (5.71%) Twitter
7 5 (4.76%) Marketo
8 4 (3.81%) HP
8 4 (3.81%) EPiServer
8 4 (3.81%) Pardot
8 4 (3.81%) ExactTarget
8 4 (3.81%) ClickTale
9 3 (2.86%) Eloqua
9 3 (2.86%) Alterian
9 3 (2.86%) Adobe
10 2 (1.90%) Business Objects
10 2 (1.90%) Unica
London
Salt
Salary: £35000 - £45000 per annum + 10% Benefits
Posted: Yesterday
City, London
Bluetownonline
Salary: Competitive
Posted: 2 days ago
West Midlands
Big Red Recruitment
Salary: £40000 - £45000 per annum + excellent package & training
Posted: 5 days ago
Brighton
Recruitment Revolution Limited
Salary: £18,000 - £23,000 + 10% Discretionary bonus and Pension
Posted: 6 days ago
Reading
Churchill Frank
Posted: 9 days ago
London
Huxley Banking & Financial Services
Salary: £35000 - £45000 per annum + package
Posted: 14 days ago
London
Huxley Banking & Financial Services
Salary: £35000 - £45000 per annum + Package
Posted: 14 days ago
City of London
Progressive Recruitment
Salary: £40000 - £65000 per annum + competitive
Posted: 14 days ago
Shrewsbury
Blue Town Online
Salary: Competitive
Posted: 21 days ago
London
Computer Futures
Salary: £35000 - £40000 per annum + competitive benefits package
Posted: 22 days ago
Haywards Heath
Fixed Recruitment
Salary: £25250 - £37555 per annum + Benefits
Posted: 24 days ago