The statistics below represent IT jobs advertised across the UK that had Marketing Analyst featuring in the job title. Included is a guide to the salaries offered over the 3 months to 10 December 2016 with a comparison to same period over 2 years.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Marketing Analyst
Rank 811 876 880
Rank change year-on-year
+65 +4
Permanent jobs requiring a Marketing Analyst 71 88 98
As % of all permanent IT jobs located in the UK 0.079% 0.083% 0.086%
As % of the Job Titles category 0.082% 0.086% 0.089%
Number of salaries quoted 63 54 89
Median salary £37,500 £35,000 £38,500
Median salary % change year-on-year
+7.14% -9.09%
90% offered a salary of more than £25,000 £28,600 £26,000
10% offered a salary of more than £45,000 £42,500 £50,000
UK excluding London median salary £37,500 £33,500 £35,000
% change year-on-year
+11.94% -4.28%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
86446 102226 109753
As % of all permanent IT jobs located in the UK 96.45% 96.57% 96.67%
Number of salaries quoted 71817 85217 90858
Median salary £45,500 £45,000 £45,000
Median salary % change year-on-year
+1.11% -
90% offered a salary of more than £27,500 £27,500 £26,000
10% offered a salary of more than £75,000 £69,000 £70,000
UK excluding London median salary £41,500 £41,000 £40,000
% change year-on-year
+1.21% +2.50%

Marketing Analyst
Jobs Demand Trend

The demand trend of job ads that featured Marketing Analyst in the job title.

Marketing Analyst Jobs Demand Trend in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst within the UK.

Marketing Analyst Salary Trend in the UK

Marketing Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Analyst over the 3 months to 10 December 2016 within the UK.

Marketing Analyst Salary Histogram in the UK

Marketing Analyst
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 70 £37,500 +7.14% 8
South East +79 19 £30,000 -17.80% 1
London +2 18 £38,750 +10.71% 5
East Sussex - 15 £25,750 -
Brighton - 15 £25,750 -
East Midlands - 11 £42,500 -
Nottingham - 9 £42,500 -
Nottinghamshire - 9 £42,500 -
Yorkshire +15 8 £45,000 +21.62% 2
West Midlands - 7 £37,000 -
East of England +24 5 £35,000 +4.47%
North Yorkshire +6 5 £45,000 +109.30%
Nuneaton - 5 £37,000 -
York - 5 £45,000 -
Warwickshire - 5 £37,000 -
West Yorkshire +15 3 £45,000 +8.43% 2
Leeds +13 3 £45,000 +8.43%
Peterborough - 3 £35,000 -
Cambridgeshire - 3 £35,000 -
Berkshire +55 2 £70,000 +53.00%
City of London +9 2 £34,750 -0.71% 1
Reading - 2 £70,000 -
Greenwich - 2 - -
Leicester - 2 £30,000 -
Leicestershire - 2 £30,000 -
Wolverhampton - 2 £24,000 -
Buckinghamshire +18 1 £51,500 +71.66%
Wiltshire +16 1 £36,500 +35.18%
Swindon +16 1 £36,500 +35.18%
South West +11 1 £36,500 +8.14%

Marketing Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 10 December 2016, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Analyst in the job title.

1 152 (100.00%) Marketing
2 70 (46.05%) SQL
3 66 (43.42%) Analytical Skills
4 54 (35.53%) Analytics
5 52 (34.21%) SAS
6 44 (28.95%) SPSS
7 38 (25.00%) Digital Marketing
8 36 (23.68%) Degree
8 36 (23.68%) CRM
9 31 (20.39%) Data Modelling
10 29 (19.08%) Statistics
10 29 (19.08%) Campaign Analysis
11 28 (18.42%) FastStats
12 26 (17.11%) Google
12 26 (17.11%) Google Analytics
13 24 (15.79%) Mathematics
13 24 (15.79%) MS PowerPoint
14 23 (15.13%) R
15 20 (13.16%) Tableau
15 20 (13.16%) E-Commerce
16 19 (12.50%) Data Analysis
16 19 (12.50%) Data Analytics
17 17 (11.18%) Retail
17 17 (11.18%) Salesforce.com
17 17 (11.18%) Finance
18 16 (10.53%) Python
19 15 (9.87%) Database Marketing
20 13 (8.55%) Actionable Insight
20 13 (8.55%) Statistical Modelling
21 12 (7.89%) Customer Insight

Marketing Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 52 (34.21%) SAS
2 4 (2.63%) CMS
3 1 (0.66%) WebSphere
Applications
1 44 (28.95%) SPSS
2 24 (15.79%) MS PowerPoint
3 7 (4.61%) MS Excel
4 4 (2.63%) MS Office
5 1 (0.66%) Photoshop
Business Applications
1 28 (18.42%) FastStats
2 5 (3.29%) WebTrends
3 4 (2.63%) Adobe Campaign
4 1 (0.66%) SAP CRM
4 1 (0.66%) SAP hybris
4 1 (0.66%) SAP Oil and Gas
Cloud Services
1 26 (17.11%) Google Analytics
2 3 (1.97%) Silverpop
3 2 (1.32%) SmartFocus
4 1 (0.66%) Adobe Analytics
4 1 (0.66%) AdWords
4 1 (0.66%) Responsys
4 1 (0.66%) Veeva
Communications & Networking
1 4 (2.63%) SMS
Database & Business Intelligence
1 11 (7.24%) Data Mining
1 11 (7.24%) SQL Server
2 6 (3.95%) BusinessObjects
3 5 (3.29%) Big Data
3 5 (3.29%) SAS Enterprise Guide
3 5 (3.29%) SQL Server Integration Services
3 5 (3.29%) SQL Server Reporting Services
4 3 (1.97%) QlikView
5 2 (1.32%) Crystal Reports
5 2 (1.32%) Data Warehouse
5 2 (1.32%) MS Access
5 2 (1.32%) Power BI
5 2 (1.32%) Qlik Sense
5 2 (1.32%) Relational Database
6 1 (0.66%) Base SAS
6 1 (0.66%) Data Mart
6 1 (0.66%) MySQL
6 1 (0.66%) SQL Server Analysis Services
Development Applications
1 1 (0.66%) JIRA
1 1 (0.66%) Visual Website Optimizer
General
1 152 (100.00%) Marketing
2 17 (11.18%) Finance
2 17 (11.18%) Retail
3 6 (3.95%) Advertising
4 3 (1.97%) Law
4 3 (1.97%) Telecoms
5 1 (0.66%) Banking
5 1 (0.66%) Electronics
5 1 (0.66%) Manufacturing
5 1 (0.66%) Pharmaceutical
5 1 (0.66%) Portuguese Language
5 1 (0.66%) Publishing
5 1 (0.66%) Spanish Language
Libraries, Frameworks & Software Standards
1 1 (0.66%) COM
1 1 (0.66%) CSS
1 1 (0.66%) D3.js
1 1 (0.66%) HTML
1 1 (0.66%) XML
Miscellaneous
1 66 (43.42%) Analytical Skills
2 29 (19.08%) Statistics
3 24 (15.79%) Mathematics
4 6 (3.95%) Visualisation
5 5 (3.29%) Driving Licence
6 3 (1.97%) FMCG
6 3 (1.97%) User Experience
7 2 (1.32%) Algorithms
7 2 (1.32%) Computer Science
7 2 (1.32%) Credit Risk
8 1 (0.66%) Data Extraction
8 1 (0.66%) Data Structures
8 1 (0.66%) Economics
8 1 (0.66%) Performance Metrics
8 1 (0.66%) Psychology
Processes & Methodologies
1 54 (35.53%) Analytics
2 38 (25.00%) Digital Marketing
3 36 (23.68%) CRM
4 31 (20.39%) Data Modelling
5 29 (19.08%) Campaign Analysis
6 20 (13.16%) E-Commerce
7 19 (12.50%) Data Analysis
7 19 (12.50%) Data Analytics
8 15 (9.87%) Database Marketing
9 13 (8.55%) Actionable Insight
9 13 (8.55%) Statistical Modelling
10 12 (7.89%) Customer Insight
10 12 (7.89%) SEO
11 9 (5.92%) Business Intelligence
12 8 (5.26%) Agile Software Development
12 8 (5.26%) Direct Marketing
12 8 (5.26%) Pay per click
12 8 (5.26%) Stakeholder Management
12 8 (5.26%) Statistical Analysis
12 8 (5.26%) Web Analytics
Programming Languages
1 70 (46.05%) SQL
2 23 (15.13%) R
3 16 (10.53%) Python
4 5 (3.29%) VBA
5 2 (1.32%) JavaScript
6 1 (0.66%) C#
6 1 (0.66%) SAS Macro
Qualifications
1 36 (23.68%) Degree
2 2 (1.32%) MBA
Quality Assurance & Compliance
1 4 (2.63%) Actionable Recommendations
2 2 (1.32%) Data Quality
Vendors
1 26 (17.11%) Google
2 20 (13.16%) Tableau
3 17 (11.18%) Salesforce.com
4 8 (5.26%) Cognos
5 7 (4.61%) Adobe
6 5 (3.29%) Omniture
6 5 (3.29%) Remedy
7 4 (2.63%) IBM
8 3 (1.97%) Salesforce Marketing Cloud
9 2 (1.32%) Marketo
9 2 (1.32%) Microsoft
9 2 (1.32%) MicroStrategy
9 2 (1.32%) Optimizely
9 2 (1.32%) SAP
10 1 (0.66%) EPiServer
10 1 (0.66%) hybris
10 1 (0.66%) Maxymiser
10 1 (0.66%) Oracle
10 1 (0.66%) Qubit
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