The table below looks at the statistics for knowledge and experience of Pardot products and/or services in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Pardot over the 3 months to 11 December 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

The figures below represent the IT contractor job market in general and are not representative of contractor rates within Salesforce Pardot.

3 months to
11 Dec 2016
Same period 2015 Same period 2014
Pardot
Rank 616 647 633
Rank change year-on-year
+31 -14
Contract jobs citing Pardot 5 5 2
As % of all contract IT jobs located in the UK 0.010% 0.009% 0.004%
As % of the Vendors category 0.022% 0.021% 0.008%
Number of daily rates quoted 5 4 2
Median daily rate £450 £488 £200
Median daily rate % change year-on-year
-7.69% +143.75%
UK excluding London median daily rate £450 £413 £200
% change year-on-year
+9.09% +106.25%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in contract jobs advertised across the UK.

Vendors Category
UK
Contract IT job ads with a match in the
Vendors category
22563 23552 25248
As % of all contract IT jobs located in the UK 45.52% 42.89% 44.80%
Number of daily rates quoted 13785 13821 14928
Median daily rate £420 £400 £385
Median daily rate % change year-on-year
+5.00% +3.89%
90% offered a daily rate of more than £250 £225 £220
10% offered a daily rate of more than £575 £550 £550
UK excluding London median daily rate £388 £380 £363
% change year-on-year
+1.97% +4.82%
Number of hourly rates quoted 870 965 1210
Median hourly rate £17.50 £19.50 £17.50
Median hourly rate % change year-on-year
-10.25% +11.42%
90% offered a hourly rate of more than £11.25 £10.73 £11.00
10% offered a hourly rate of more than £50.00 £45.00 £38.60
UK excluding London median hourly rate £16.50 £18.50 £17.00
% change year-on-year
-10.81% +8.82%

Pardot
Jobs Demand Trend

The demand trend of contract jobs citing Pardot as a proportion of all IT contracts with a match in the Vendors category.

Pardot Jobs Demand Trend in the UK

Pardot
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Pardot within the UK.

Pardot Daily Rate Trend in the UK

Pardot
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Pardot within the UK over the 3 months to 11 December 2016.

Pardot Daily Rate Histogram in the UK

Pardot
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pardot within the UK over the 3 months to 11 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +26 5 £450 -7.69%
South East +20 2 £475 +15.15%
London +10 2 £513 +2.50%
Newbury - 2 £475 -
Berkshire - 2 £475 -
Yorkshire - 1 £250 -
Leeds - 1 £250 -
West Yorkshire - 1 £250 -
City of London - 1 £575 -

Pardot
Top 30 Related IT Skills

For the 6 months to 11 December 2016, IT contractor jobs citing Pardot also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pardot.

1 18 (90.00%) Salesforce.com
2 17 (85.00%) Marketing
3 13 (65.00%) Salesforce Marketing Cloud
4 12 (60.00%) CRM
5 10 (50.00%) Radian6
6 9 (45.00%) Conga
6 9 (45.00%) Social Studio
6 9 (45.00%) Data Modelling
7 8 (40.00%) Web Services
7 8 (40.00%) Informatica
7 8 (40.00%) Finance
7 8 (40.00%) Degree
7 8 (40.00%) Computer Science
7 8 (40.00%) Mobile App
8 7 (35.00%) REST
8 7 (35.00%) Master Data Management
8 7 (35.00%) IVR
8 7 (35.00%) Data Management
8 7 (35.00%) Telecoms
8 7 (35.00%) CTI
8 7 (35.00%) XML
8 7 (35.00%) SOA
8 7 (35.00%) SOAP
9 5 (25.00%) Social Media
10 4 (20.00%) Marketing Automation
10 4 (20.00%) QA
10 4 (20.00%) User Acceptance Testing
10 4 (20.00%) Investment Management
11 3 (15.00%) Force.com
11 3 (15.00%) Google Analytics

Pardot
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.00%) Drupal
1 2 (10.00%) WordPress
2 1 (5.00%) Apache
Applications
1 1 (5.00%) MS Excel
Business Applications
1 10 (50.00%) Radian6
2 9 (45.00%) Social Studio
3 3 (15.00%) Eloqua
4 1 (5.00%) Adobe Campaign
4 1 (5.00%) Dynamics CRM
4 1 (5.00%) Payment Gateway
4 1 (5.00%) Salesforce.com CRM
Cloud Services
1 3 (15.00%) Force.com
1 3 (15.00%) Google Analytics
2 2 (10.00%) Heroku
Communications & Networking
1 7 (35.00%) CTI
Database & Business Intelligence
1 1 (5.00%) MariaDB
1 1 (5.00%) MySQL
Development Applications
1 1 (5.00%) Git (software)
1 1 (5.00%) Selenium
General
1 17 (85.00%) Marketing
2 8 (40.00%) Finance
3 7 (35.00%) Telecoms
4 1 (5.00%) Banking
4 1 (5.00%) Financial Institution
Job Titles
1 5 (25.00%) Developer
2 4 (20.00%) Architect
2 4 (20.00%) Solutions Architect
3 3 (15.00%) Administrator
3 3 (15.00%) Analyst
3 3 (15.00%) Business Analyst
3 3 (15.00%) Salesforce Administrator
3 3 (15.00%) Salesforce Architect
3 3 (15.00%) Salesforce Developer
3 3 (15.00%) Salesforce Solution Architect
4 2 (10.00%) Consultant
4 2 (10.00%) Marketing Analyst
4 2 (10.00%) Marketing Business Analyst
4 2 (10.00%) Salesforce Analyst
4 2 (10.00%) Salesforce Business Analyst
4 2 (10.00%) Salesforce Consultant
4 2 (10.00%) WordPress Developer
5 1 (5.00%) CRM Business Analyst
5 1 (5.00%) Development Manager
5 1 (5.00%) Lead Architect
Libraries, Frameworks & Software Standards
1 8 (40.00%) Web Services
2 7 (35.00%) REST
2 7 (35.00%) SOAP
2 7 (35.00%) XML
3 2 (10.00%) CSS
3 2 (10.00%) HTML
3 2 (10.00%) Mason
4 1 (5.00%) Behat
4 1 (5.00%) COM
4 1 (5.00%) CSS3
4 1 (5.00%) HTML5
4 1 (5.00%) Middleware
4 1 (5.00%) RESTful
4 1 (5.00%) Visualforce
Miscellaneous
1 8 (40.00%) Computer Science
1 8 (40.00%) Mobile App
2 7 (35.00%) IVR
3 5 (25.00%) Social Media
4 2 (10.00%) User Experience
5 1 (5.00%) Analytical Skills
Processes & Methodologies
1 12 (60.00%) CRM
2 9 (45.00%) Data Modelling
3 7 (35.00%) Data Management
3 7 (35.00%) Master Data Management
3 7 (35.00%) SOA
4 4 (20.00%) Investment Management
4 4 (20.00%) Marketing Automation
4 4 (20.00%) User Acceptance Testing
5 3 (15.00%) Analytics
6 2 (10.00%) Agile Software Development
6 2 (10.00%) Business Analysis
6 2 (10.00%) GAP Analysis
6 2 (10.00%) SEO
7 1 (5.00%) Data Migration
7 1 (5.00%) Migration
7 1 (5.00%) PRINCE2
7 1 (5.00%) Project Management
7 1 (5.00%) Requirements Analysis
7 1 (5.00%) Scrum
7 1 (5.00%) Web Development
Programming Languages
1 2 (10.00%) JavaScript
2 1 (5.00%) Apex Code
2 1 (5.00%) PHP
2 1 (5.00%) Ruby
Qualifications
1 8 (40.00%) Degree
2 1 (5.00%) CBAP
Quality Assurance & Compliance
1 4 (20.00%) QA
Vendors
1 18 (90.00%) Salesforce.com
2 13 (65.00%) Salesforce Marketing Cloud
3 9 (45.00%) Conga
4 8 (40.00%) Informatica
5 3 (15.00%) Google
6 2 (10.00%) Marketo
6 2 (10.00%) SAP
7 1 (5.00%) Adobe
7 1 (5.00%) Anaplan
7 1 (5.00%) Apttus
7 1 (5.00%) Microsoft
7 1 (5.00%) PayPal