The table below looks at the statistics for knowledge and experience of Pardot products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pardot over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Pardot.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Pardot
Rank 887 883 -
Rank change year-on-year
-4 -
Permanent jobs citing Pardot 10 7 0
As % of all permanent IT jobs located in the UK 0.009% 0.006% -
As % of the Vendors category 0.019% 0.013% -
Number of salaries quoted 8 0 0
Average salary £55,000 - -
UK excluding London average salary - - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
53677 52238 54362
As % of all permanent IT jobs located in the UK 47.93% 47.71% 47.07%
Number of salaries quoted 43991 41767 45784
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

Pardot
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pardot within the UK as a proportion of the total demand within the Vendors category.

Pardot Jobs Demand Trend in the UK

Pardot
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pardot within the UK.

Pardot Salary Trend in the UK

Pardot
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pardot over the 3 months to 19 December 2014 within the UK.

Pardot Salary Histogram in the UK

Pardot
Top 3 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pardot within the UK over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 10 £55,000 -
London - 10 £55,000 -
Chiswick - 2 £55,000 -

Pardot
Top 30 Related IT Skills

For the 6 months to 19 December 2014, IT jobs within the UK citing Pardot also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pardot.

1 14 (100.00%) Marketing
2 13 (92.86%) Marketo
2 13 (92.86%) Digital Marketing
3 9 (64.29%) Salesforce.com
3 9 (64.29%) Email Marketing
3 9 (64.29%) Social Media
4 7 (50.00%) Eloqua
4 7 (50.00%) Analytics
5 6 (42.86%) Project Management
5 6 (42.86%) Publishing
6 5 (35.71%) Advertising
6 5 (35.71%) CMS
6 5 (35.71%) ExactTarget
6 5 (35.71%) CRM
6 5 (35.71%) B2B
6 5 (35.71%) EPiServer
6 5 (35.71%) ClickTale
6 5 (35.71%) Online Marketing
6 5 (35.71%) Web Development
6 5 (35.71%) HP
6 5 (35.71%) Business Analysis
6 5 (35.71%) Supplier Management
6 5 (35.71%) Pay per click
7 4 (28.57%) Google
7 4 (28.57%) Analytical Skills
7 4 (28.57%) Front Office
7 4 (28.57%) Finance
7 4 (28.57%) SaaS
8 3 (21.43%) Google Analytics
8 3 (21.43%) Visualisation

Pardot
Top Related IT Skills by Category

For the 6 months to 19 December 2014, IT jobs within the UK citing Pardot also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pardot. Up to 20 skills are shown per category.

Application Platforms
1 5 (35.71%) CMS
Applications
1 1 (7.14%) MS Excel
1 1 (7.14%) MS PowerPoint
Business Applications
1 3 (21.43%) Google Analytics
Cloud Services
1 4 (28.57%) SaaS
General
1 14 (100.00%) Marketing
2 6 (42.86%) Publishing
3 5 (35.71%) Advertising
4 4 (28.57%) Finance
4 4 (28.57%) Front Office
5 1 (7.14%) Electronics
5 1 (7.14%) Retail
Job Titles
1 8 (57.14%) Marketing Manager
2 4 (28.57%) Analyst
2 4 (28.57%) Marketing Analyst
2 4 (28.57%) Digital Marketing Manager
2 4 (28.57%) Marketing Executive
2 4 (28.57%) Digital Marketing Executive
3 2 (14.29%) Systems Analyst
3 2 (14.29%) Systems Manager
3 2 (14.29%) Technical Analyst
3 2 (14.29%) Business Manager
3 2 (14.29%) Business Analyst
4 1 (7.14%) Team Leader
4 1 (7.14%) Technical Team Leader
4 1 (7.14%) Technical Manager
Libraries, Frameworks & Software Standards
1 1 (7.14%) HTML
Miscellaneous
1 9 (64.29%) Social Media
2 4 (28.57%) Analytical Skills
3 3 (21.43%) Visualisation
4 1 (7.14%) Copywriting
Processes & Methodologies
1 13 (92.86%) Digital Marketing
2 9 (64.29%) Email Marketing
3 7 (50.00%) Analytics
4 6 (42.86%) Project Management
5 5 (35.71%) Business Analysis
5 5 (35.71%) Supplier Management
5 5 (35.71%) Pay per click
5 5 (35.71%) Online Marketing
5 5 (35.71%) CRM
5 5 (35.71%) B2B
5 5 (35.71%) Web Development
6 3 (21.43%) Benchmarking
6 3 (21.43%) Social Media Marketing
6 3 (21.43%) Content Management
7 1 (7.14%) Business Development
7 1 (7.14%) Direct Marketing
7 1 (7.14%) Telemarketing
7 1 (7.14%) Quality Management
7 1 (7.14%) SEO
7 1 (7.14%) Web Design
Qualifications
1 3 (21.43%) Degree
Vendors
1 13 (92.86%) Marketo
2 9 (64.29%) Salesforce.com
3 7 (50.00%) Eloqua
4 5 (35.71%) EPiServer
4 5 (35.71%) ClickTale
4 5 (35.71%) HP
4 5 (35.71%) ExactTarget
5 4 (28.57%) Google
6 1 (7.14%) Microsoft
6 1 (7.14%) Facebook
6 1 (7.14%) Twitter
6 1 (7.14%) HubSpot