The table below looks at the statistics for knowledge and experience of Pardot products and/or services in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Pardot over the 3 months to 9 December 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Salesforce Pardot.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Pardot
Rank 842 951 980
Rank change year-on-year
+109 +29
Permanent jobs citing Pardot 34 4 10
As % of all permanent IT jobs located in the UK 0.038% 0.004% 0.009%
As % of the Vendors category 0.086% 0.008% 0.018%
Number of salaries quoted 31 2 8
Median salary £40,000 £33,500 £55,000
Median salary % change year-on-year
+19.40% -39.09%
UK excluding London median salary £33,000 - -

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
39409 48182 54487
As % of all permanent IT jobs located in the UK 43.96% 45.37% 48.03%
Number of salaries quoted 31617 39201 44214
Median salary £46,500 £45,000 £45,000
Median salary % change year-on-year
+3.33% -
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £74,000 £70,000 £70,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pardot
Jobs Demand Trend

The demand trend of job ads citing Pardot as a proportion of all IT jobs with a match in the Vendors category.

Pardot Jobs Demand Trend in the UK

Pardot
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pardot within the UK.

Pardot Salary Trend in the UK

Pardot
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pardot over the 3 months to 9 December 2016 within the UK.

Pardot Salary Histogram in the UK

Pardot
Top 20 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pardot within the UK over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +97 31 £46,250 +38.05% 1
London +79 18 £60,000 +79.10% 1
South East - 9 £33,500 -
Edinburgh - 3 £30,000 -
Scotland - 3 £30,000 -
Brighton - 3 £40,000 -
East Sussex - 3 £40,000 -
Hampshire - 2 £30,000 -
Berkshire - 2 £22,500 -
Farnborough - 2 £30,000 -
Leeds - 2 £37,500 -
West Yorkshire - 2 £37,500 -
Buckinghamshire - 2 £33,500 -
Slough - 2 £22,500 -
Milton Keynes - 2 £33,500 -
Yorkshire - 2 £37,500 -
City of London - 1 - -
Bristol - 1 £40,000 -
East Midlands - 1 £32,500 -
South West - 1 £40,000 -

Pardot
Top 30 Related IT Skills

For the 6 months to 9 December 2016, IT jobs citing Pardot also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pardot.

1 62 (89.86%) Marketing
2 58 (84.06%) Salesforce.com
3 31 (44.93%) Marketing Automation
4 25 (36.23%) B2B
5 22 (31.88%) Social Media
6 21 (30.43%) CRM
7 18 (26.09%) Digital Marketing
8 16 (23.19%) Advertising
9 15 (21.74%) Eloqua
9 15 (21.74%) Marketo
10 14 (20.29%) Presales
11 13 (18.84%) Facebook
11 13 (18.84%) WordPress
11 13 (18.84%) Copywriting
11 13 (18.84%) Adobe
12 12 (17.39%) Blog
12 12 (17.39%) Visualforce
12 12 (17.39%) Twitter
13 11 (15.94%) Project Management
13 11 (15.94%) Photoshop
13 11 (15.94%) Adobe Illustrator
13 11 (15.94%) Data Management
14 10 (14.49%) InDesign
14 10 (14.49%) Telecoms
14 10 (14.49%) Salesforce Marketing Cloud
14 10 (14.49%) Conga
14 10 (14.49%) Email Marketing
14 10 (14.49%) Hootsuite
15 9 (13.04%) Apex Code
15 9 (13.04%) Analytical Skills

Pardot
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (18.84%) WordPress
Applications
1 11 (15.94%) Adobe Illustrator
1 11 (15.94%) Photoshop
2 10 (14.49%) InDesign
3 2 (2.90%) MS Excel
3 2 (2.90%) MS Office
Business Applications
1 15 (21.74%) Eloqua
2 7 (10.14%) Salesforce.com CRM
3 1 (1.45%) Dynamics AX
3 1 (1.45%) Dynamics CRM
Cloud Services
1 7 (10.14%) FinancialForce.com
1 7 (10.14%) SaaS
2 3 (4.35%) MailChimp
3 2 (2.90%) G Suite
4 1 (1.45%) Force.com
Database & Business Intelligence
1 1 (1.45%) SQL Server
1 1 (1.45%) SQL Server Integration Services
1 1 (1.45%) SQL Server Reporting Services
Development Applications
1 8 (11.59%) Talend Open Studio
2 1 (1.45%) Git (software)
2 1 (1.45%) gulp
General
1 62 (89.86%) Marketing
2 16 (23.19%) Advertising
3 10 (14.49%) Telecoms
4 8 (11.59%) Finance
5 3 (4.35%) Brand Awareness
5 3 (4.35%) Retail
Job Titles
1 22 (31.88%) Consultant
1 22 (31.88%) Marketing Manager
2 18 (26.09%) Salesforce Consultant
3 9 (13.04%) Marketing Executive
4 8 (11.59%) Architect
4 8 (11.59%) Salesforce Architect
5 7 (10.14%) Senior Consultant
6 6 (8.70%) Digital Executive
6 6 (8.70%) Digital Marketing Executive
7 5 (7.25%) Administrator
7 5 (7.25%) E-Commerce Architect
7 5 (7.25%) E-Commerce Consultant
7 5 (7.25%) Salesforce Administrator
8 4 (5.80%) Developer
8 4 (5.80%) Digital Marketing Manager
8 4 (5.80%) Implementation Consultant
8 4 (5.80%) Marketing Director
8 4 (5.80%) Salesforce Developer
8 4 (5.80%) Senior Implementation Consultant
9 3 (4.35%) Marketing Campaign Manager
Libraries, Frameworks & Software Standards
1 12 (17.39%) Visualforce
2 9 (13.04%) HTML
3 8 (11.59%) CSS
4 7 (10.14%) Middleware
5 5 (7.25%) Mason
6 2 (2.90%) COM
7 1 (1.45%) .NET
7 1 (1.45%) AngularJS
7 1 (1.45%) HTML5
7 1 (1.45%) jQuery
7 1 (1.45%) Laravel
7 1 (1.45%) REST
7 1 (1.45%) Sass
7 1 (1.45%) Semantic HTML
7 1 (1.45%) SOAP
7 1 (1.45%) Web Services
Miscellaneous
1 22 (31.88%) Social Media
2 13 (18.84%) Copywriting
3 12 (17.39%) Blog
4 9 (13.04%) Analytical Skills
5 1 (1.45%) Fintech
Operating Systems
1 1 (1.45%) Android
1 1 (1.45%) Apple iOS
Processes & Methodologies
1 31 (44.93%) Marketing Automation
2 25 (36.23%) B2B
3 21 (30.43%) CRM
4 18 (26.09%) Digital Marketing
5 14 (20.29%) Presales
6 11 (15.94%) Data Management
6 11 (15.94%) Project Management
7 10 (14.49%) Email Marketing
8 9 (13.04%) Agile Software Development
9 8 (11.59%) E-Commerce
10 7 (10.14%) Agile Project Management
10 7 (10.14%) Analytics
10 7 (10.14%) Business Analysis
10 7 (10.14%) Data Migration
10 7 (10.14%) Migration
10 7 (10.14%) Outbound Marketing
11 6 (8.70%) Stakeholder Management
12 5 (7.25%) B2C
13 4 (5.80%) Logistics
13 4 (5.80%) Programme Management
Programming Languages
1 9 (13.04%) Apex Code
1 9 (13.04%) JavaScript
2 1 (1.45%) Java
2 1 (1.45%) PHP
2 1 (1.45%) SQL
Qualifications
1 5 (7.25%) Degree
Quality Assurance & Compliance
1 1 (1.45%) QA
Vendors
1 58 (84.06%) Salesforce.com
2 15 (21.74%) Marketo
3 13 (18.84%) Adobe
3 13 (18.84%) Facebook
4 12 (17.39%) Twitter
5 10 (14.49%) Conga
5 10 (14.49%) Hootsuite
5 10 (14.49%) Salesforce Marketing Cloud
6 8 (11.59%) Talend
7 7 (10.14%) HubSpot
7 7 (10.14%) Jitterbit
8 4 (5.80%) Google
9 2 (2.90%) Microsoft
9 2 (2.90%) Sage
9 2 (2.90%) SAP