The table below looks at the statistics for Display Advertising skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Display Advertising over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Display Advertising
Rank 595 594 534
Rank change year-on-year
-1 -60
Contract jobs citing Display Advertising 7 10 14
As % of all contract IT jobs located in the UK 0.013% 0.018% 0.029%
As % of the Processes & Methodologies category 0.016% 0.024% 0.040%
Number of daily rates quoted 4 9 1
Average daily rate
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£280 £440 £700
Average daily rate % change year-on-year
-36.36% -37.14%
UK excluding London average daily rate - £263 -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42744 42016 35128
As % of all contract IT jobs located in the UK 76.36% 74.77% 73.60%
Number of daily rates quoted 26677 26116 20973
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £393 £375 £361
% change year-on-year
+4.66% +3.87%
Number of hourly rates quoted 1227 1185 1074
Average hourly rate £30.00 £27.94 £32.00
Average hourly rate % change year-on-year
+7.38% -12.69%
90% offered a hourly rate of more than £12.21 £12.39 £13.50
10% offered a hourly rate of more than £47.50 £52.50 £54.00
UK excluding London average hourly rate £31.44 £29.75 £32.00
% change year-on-year
+5.68% -7.03%

Display Advertising
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Display Advertising within the UK as a proportion of the total demand within the Processes & Methodologies category.

Display Advertising Jobs Demand Trend in the UK

Display Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Display Advertising within the UK.

Display Advertising Daily Rate Trend in the UK

Display Advertising
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Display Advertising within the UK over the 3 months to 21 April 2015.

Display Advertising Daily Rate Histogram in the UK

Display Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Display Advertising within the UK.

Display Advertising Hourly Rate Trend in the UK

Display Advertising
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Display Advertising within the UK over the 3 months to 21 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +2 7 £280 -37.07% 2
England +2 7 £280 -36.36% 2
Brighton - - - -
Kingston Upon Thames - - - -
Leeds - - - -
Manchester - - - -
Berkshire - - - -
East Sussex - - - -
Shropshire - - - -
West Yorkshire - - - -
Yorkshire - - - -
City of London - - - - 1
North West - - - -
South East - - - -
West Midlands - - - -

Display Advertising
Top 26 Related IT Skills

For the 6 months to 21 April 2015, IT contractor jobs within the UK citing Display Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Display Advertising.

1 19 (100.00%) Advertising
2 13 (68.42%) Marketing
3 10 (52.63%) Digital Marketing
4 9 (47.37%) Online Marketing
4 9 (47.37%) SEO
5 8 (42.11%) Retail
6 7 (36.84%) Video on Demand
7 6 (31.58%) Digital Media
8 4 (21.05%) Agile Software Development
9 3 (15.79%) Business Analysis
9 3 (15.79%) Project Management
9 3 (15.79%) Email Marketing
10 2 (10.53%) Mentoring
10 2 (10.53%) Analytical Skills
10 2 (10.53%) Scrum
10 2 (10.53%) Strategic Planning
10 2 (10.53%) Requirements Analysis
11 1 (5.26%) IPTV
11 1 (5.26%) HTML
11 1 (5.26%) JavaScript
11 1 (5.26%) Mobile Marketing
11 1 (5.26%) Web Marketing
11 1 (5.26%) HTML5
11 1 (5.26%) Social Media
11 1 (5.26%) iPad
11 1 (5.26%) Degree

Display Advertising
Top Related IT Skills by Category

For the 6 months to 21 April 2015, IT contractor jobs within the UK citing Display Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Display Advertising. Up to 20 skills are shown per category.

General
1 19 (100.00%) Advertising
2 13 (68.42%) Marketing
3 8 (42.11%) Retail
Job Titles
1 8 (42.11%) Marketing Manager
1 8 (42.11%) Digital Marketing Manager
2 7 (36.84%) Analyst
3 5 (26.32%) Technical Analyst
4 3 (15.79%) Account Director
5 2 (10.53%) Business Analyst
5 2 (10.53%) Account Manager
5 2 (10.53%) Digital Account Manager
5 2 (10.53%) Digital Account Director
5 2 (10.53%) Technical Business Analyst
Libraries, Frameworks & Software Standards
1 1 (5.26%) HTML
1 1 (5.26%) HTML5
Miscellaneous
1 7 (36.84%) Video on Demand
2 6 (31.58%) Digital Media
3 2 (10.53%) Analytical Skills
4 1 (5.26%) Social Media
4 1 (5.26%) iPad
4 1 (5.26%) IPTV
Processes & Methodologies
1 10 (52.63%) Digital Marketing
2 9 (47.37%) Online Marketing
2 9 (47.37%) SEO
3 4 (21.05%) Agile Software Development
4 3 (15.79%) Business Analysis
4 3 (15.79%) Project Management
4 3 (15.79%) Email Marketing
5 2 (10.53%) Scrum
5 2 (10.53%) Strategic Planning
5 2 (10.53%) Requirements Analysis
5 2 (10.53%) Mentoring
6 1 (5.26%) Web Marketing
6 1 (5.26%) Mobile Marketing
Programming Languages
1 1 (5.26%) JavaScript
Qualifications
1 1 (5.26%) Degree