The table below looks at the statistics for Display Advertising skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Display Advertising over the 3 months to 24 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Sep 2016
Same period 2015 Same period 2014
Display Advertising
Rank 636 653 638
Rank change year-on-year
+17 -15
Contract jobs citing Display Advertising 11 13 1
As % of all contract IT jobs located in the UK 0.021% 0.022% 0.002%
As % of the Processes & Methodologies category 0.025% 0.028% 0.002%
Number of daily rates quoted 4 4 0
Median daily rate £230 £213 -
Median daily rate % change year-on-year
+8.23% -
UK excluding London median daily rate £230 £213 -
% change year-on-year
+8.23% -
Number of hourly rates quoted 3 0 0
Median hourly rate £35.50 - -
UK excluding London median hourly rate £35.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43972 47025 44690
As % of all contract IT jobs located in the UK 83.14% 81.01% 77.23%
Number of daily rates quoted 29135 30776 27890
Median daily rate £440 £425 £410
Median daily rate % change year-on-year
+3.52% +3.65%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £593 £578 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1135 1300 1233
Median hourly rate £30.94 £32.00 £25.00
Median hourly rate % change year-on-year
-3.32% +28.00%
90% offered a hourly rate of more than £12.58 £12.50 £12.56
10% offered a hourly rate of more than £50.00 £49.38 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.50
% change year-on-year
-3.38% +26.94%

Display Advertising
Jobs Demand Trend

The demand trend of contract jobs citing Display Advertising as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Display Advertising Jobs Demand Trend in the UK

Display Advertising
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Display Advertising within the UK.

Display Advertising Daily Rate Trend in the UK

Display Advertising
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Display Advertising within the UK.

Display Advertising Hourly Rate Trend in the UK

Display Advertising
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Display Advertising within the UK over the 3 months to 24 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +12 11 £230 - 4
Essex - 7 £230 -
East of England - 7 £230 - 1
London -5 4 - - 3

Display Advertising
Top 30 Related IT Skills

For the 6 months to 24 September 2016, IT contractor jobs citing Display Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Display Advertising.

1 16 (100.00%) Advertising
2 14 (87.50%) Marketing
2 14 (87.50%) Digital Marketing
3 8 (50.00%) MS Office
4 7 (43.75%) Degree
5 6 (37.50%) MS PowerPoint
5 6 (37.50%) Management Information System
5 6 (37.50%) Microsoft
5 6 (37.50%) Active Directory
5 6 (37.50%) MS Excel
5 6 (37.50%) Analytics
6 5 (31.25%) Analytical Skills
7 4 (25.00%) Translating Business Requirements
7 4 (25.00%) Social Media
7 4 (25.00%) Benchmarking
7 4 (25.00%) SEO
7 4 (25.00%) Google
7 4 (25.00%) Pay per click
7 4 (25.00%) Business Analysis
7 4 (25.00%) Google Analytics
7 4 (25.00%) Portfolio Management
8 2 (12.50%) GreenSock GSAP
8 2 (12.50%) Front End Development
8 2 (12.50%) Finance
8 2 (12.50%) Automotive
8 2 (12.50%) Marketing Strategy
8 2 (12.50%) Digital Media
8 2 (12.50%) Facebook
8 2 (12.50%) HTML5
8 2 (12.50%) Direct Marketing

Display Advertising
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 8 (50.00%) MS Office
2 6 (37.50%) MS Excel
2 6 (37.50%) MS PowerPoint
Cloud Services
1 4 (25.00%) Google Analytics
General
1 16 (100.00%) Advertising
2 14 (87.50%) Marketing
3 2 (12.50%) Automotive
3 2 (12.50%) Finance
3 2 (12.50%) Games
Job Titles
1 7 (43.75%) Analyst
2 4 (25.00%) Business IT Analyst
2 4 (25.00%) IT Analyst
3 3 (18.75%) Business Analyst
3 3 (18.75%) Digital Analyst
3 3 (18.75%) Digital Business Analyst
4 2 (12.50%) Developer
4 2 (12.50%) Front End Developer (Client-Side Developer)
4 2 (12.50%) HTML Developer
4 2 (12.50%) Marketing Officer
4 2 (12.50%) Marketing Specialist
5 1 (6.25%) Digital Marketing Manager
5 1 (6.25%) Digital Marketing Specialist
5 1 (6.25%) Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (12.50%) GreenSock GSAP
1 2 (12.50%) HTML
1 2 (12.50%) HTML5
Miscellaneous
1 6 (37.50%) Management Information System
2 5 (31.25%) Analytical Skills
3 4 (25.00%) Social Media
4 2 (12.50%) Digital Media
Processes & Methodologies
1 14 (87.50%) Digital Marketing
2 6 (37.50%) Analytics
3 4 (25.00%) Benchmarking
3 4 (25.00%) Business Analysis
3 4 (25.00%) Pay per click
3 4 (25.00%) Portfolio Management
3 4 (25.00%) SEO
3 4 (25.00%) Translating Business Requirements
4 2 (12.50%) Direct Marketing
4 2 (12.50%) Front End Development
4 2 (12.50%) Marketing Strategy
5 1 (6.25%) Actionable Insight
5 1 (6.25%) Agile Software Development
5 1 (6.25%) B2B
5 1 (6.25%) Stakeholder Management
Qualifications
1 7 (43.75%) Degree
System Software
1 6 (37.50%) Active Directory
Vendors
1 6 (37.50%) Microsoft
2 4 (25.00%) Google
3 2 (12.50%) Facebook