Storytelling Contracts

Storytelling
UK

The following table provides summary statistics for contract job vacancies with a requirement for Storytelling skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Storytelling over the 6 months to 23 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
23 May 2024
Same period 2023 Same period 2022
Rank 462 543 686
Rank change year-on-year +81 +143 -127
Contract jobs citing Storytelling 109 147 177
As % of all contract jobs advertised in the UK 0.26% 0.26% 0.20%
As % of the Processes & Methodologies category 0.30% 0.29% 0.22%
Number of daily rates quoted 49 69 104
10th Percentile £312 £295 £313
25th Percentile £460 £387 £404
Median daily rate (50th Percentile) £538 £572 £527
Median % change year-on-year -5.95% +8.44% +12.61%
75th Percentile £610 £725 £653
90th Percentile £701 £855 £725
UK excluding London median daily rate £550 £573 £443
% change year-on-year -4.06% +29.55% +4.12%
Number of hourly rates quoted 7 8 9
10th Percentile £35.50 £23.90 £21.75
25th Percentile £42.75 £29.50 £24.25
Median hourly rate £50.00 £32.31 £27.50
Median % change year-on-year +54.77% +17.47% -33.47%
75th Percentile £52.33 £37.56 £51.75
90th Percentile £60.00 £45.40 £52.90
UK excluding London median hourly rate £68.00 £41.50 £13.50
% change year-on-year +63.86% +207.41% -

All Process and Methodology Skills
UK

Storytelling is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,537 50,741 79,365
As % of all contract IT jobs advertised in the UK 85.91% 89.71% 90.64%
Number of daily rates quoted 23,555 35,132 55,704
10th Percentile £300 £325 £345
25th Percentile £413 £439 £431
Median daily rate (50th Percentile) £525 £550 £535
Median % change year-on-year -4.55% +2.80% +8.08%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £483
% change year-on-year - +3.63% +9.66%
Number of hourly rates quoted 2,471 1,680 1,899
10th Percentile £12.75 £10.63 £12.50
25th Percentile £16.00 £15.74 £15.50
Median hourly rate £36.00 £36.00 £25.68
Median % change year-on-year - +40.19% +7.00%
75th Percentile £60.00 £65.00 £49.56
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £37.75 £35.00 £20.00
% change year-on-year +7.86% +75.00% -4.99%

Storytelling
Job Vacancy Trend

Job postings citing Storytelling as a proportion of all IT jobs advertised.

Job vacancy trend for Storytelling in the UK

Storytelling
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Storytelling.

Daily rate trend for Storytelling in the UK

Storytelling
Daily Rate Histogram

Daily rate distribution for jobs citing Storytelling over the 6 months to 23 May 2024.

Daily rate histogram for Storytelling in the UK

Storytelling
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Storytelling.

Hourly rate trend for Storytelling in the UK

Storytelling
Hourly Rate Histogram

Hourly rate distribution of jobs citing Storytelling over the 6 months to 23 May 2024.

Hourly rate histogram for Storytelling in the UK

Storytelling
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the UK over the 6 months to 23 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +45 95 £525 -7.20% 158
London +35 60 £525 -6.25% 100
Work from Home +121 43 £550 +10.00% 62
UK excluding London +74 41 £550 -4.06% 86
South East +33 23 £550 +42.12% 48
Scotland +51 9 £544 - 5
South West +15 4 £463 +48.00% 2
North of England +23 3 £700 +16.67% 22
North West +20 3 £700 +16.67% 11
Midlands +34 2 - - 8
West Midlands +18 2 - - 7

Storytelling
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (4.59%) SharePoint
2 3 (2.75%) CMS
2 3 (2.75%) Confluence
3 2 (1.83%) Drupal
3 2 (1.83%) Umbraco
4 1 (0.92%) WordPress
Applications
1 14 (12.84%) Microsoft PowerPoint
2 11 (10.09%) Microsoft Office
3 9 (8.26%) Adobe Creative Suite
4 7 (6.42%) CINEMA 4D
4 7 (6.42%) Microsoft Excel
5 5 (4.59%) Adobe After Effects
5 5 (4.59%) Adobe Premiere
6 4 (3.67%) Photoshop
7 3 (2.75%) Adobe Illustrator
7 3 (2.75%) Sketch
7 3 (2.75%) SPSS
8 2 (1.83%) InVision
9 1 (0.92%) Adobe XD
9 1 (0.92%) Chatbot
9 1 (0.92%) Zeplin
Business Applications
1 2 (1.83%) Softmar
Cloud Services
1 10 (9.17%) Figma
1 10 (9.17%) Microsoft 365
1 10 (9.17%) Power Platform
2 5 (4.59%) Azure
3 4 (3.67%) Adobe Analytics
3 4 (3.67%) AWS
4 3 (2.75%) Slack
5 2 (1.83%) Azure DevOps
5 2 (1.83%) dbt
5 2 (1.83%) GCP
5 2 (1.83%) Miro
6 1 (0.92%) Adobe Creative Cloud
6 1 (0.92%) Canva
6 1 (0.92%) ChatGPT
6 1 (0.92%) Google Analytics
6 1 (0.92%) SaaS
6 1 (0.92%) Yammer
Communications & Networking
1 3 (2.75%) Intranet
Database & Business Intelligence
1 12 (11.01%) Tableau
2 10 (9.17%) Power BI
3 8 (7.34%) Relational Database
4 3 (2.75%) Data Mining
4 3 (2.75%) Data Warehouse
5 2 (1.83%) Big Data
5 2 (1.83%) Hadoop
5 2 (1.83%) Looker
6 1 (0.92%) BigQuery
6 1 (0.92%) PostHog
6 1 (0.92%) Qlik Sense
6 1 (0.92%) QlikView
Development Applications
1 5 (4.59%) JIRA
2 3 (2.75%) Axure RP
3 1 (0.92%) Git
General
1 39 (35.78%) Social Skills
2 29 (26.61%) Marketing
3 19 (17.43%) Analytical Skills
3 19 (17.43%) Finance
4 12 (11.01%) Presentation Skills
5 7 (6.42%) Telecoms
6 6 (5.50%) Legal
7 4 (3.67%) Banking
7 4 (3.67%) Pharmaceutical
8 3 (2.75%) Advertising
8 3 (2.75%) Automotive
8 3 (2.75%) Inclusion and Diversity
8 3 (2.75%) Public Sector
9 2 (1.83%) Agriculture
9 2 (1.83%) Influencing Skills
9 2 (1.83%) Publishing
10 1 (0.92%) Brand Awareness
10 1 (0.92%) Health Technology
10 1 (0.92%) Organisational Skills
10 1 (0.92%) Retail
Job Titles
1 23 (21.10%) Designer
2 14 (12.84%) Analyst
3 12 (11.01%) Senior
4 10 (9.17%) Lead
5 9 (8.26%) Lead Designer
6 8 (7.34%) Creative Designer
7 7 (6.42%) Communications Manager
7 7 (6.42%) Data Analyst
8 5 (4.59%) Creative Director
8 5 (4.59%) Data Strategist
9 4 (3.67%) Analytics Manager
9 4 (3.67%) Animator
9 4 (3.67%) Business Intelligence Analyst
9 4 (3.67%) Data Scientist
9 4 (3.67%) Developer
9 4 (3.67%) Project Manager
9 4 (3.67%) Tableau Specialist
9 4 (3.67%) Video Editor
10 3 (2.75%) Senior Analyst
10 3 (2.75%) Senior Manager
Libraries, Frameworks & Software Standards
1 1 (0.92%) ADO
Miscellaneous
1 7 (6.42%) Social Media
2 6 (5.50%) Motion Graphics
2 6 (5.50%) Product Ownership
3 5 (4.59%) Animation
4 3 (2.75%) Analytical Mindset
4 3 (2.75%) Marketing Technology
4 3 (2.75%) Self-Motivation
4 3 (2.75%) Video Editing
5 2 (1.83%) Algorithms
5 2 (1.83%) Data Structures
5 2 (1.83%) Graphic Design
5 2 (1.83%) Management Information System
5 2 (1.83%) Onboarding
5 2 (1.83%) Podcast
5 2 (1.83%) Renewable Energy
5 2 (1.83%) Tandem
6 1 (0.92%) e-Learning
6 1 (0.92%) NHS
6 1 (0.92%) Social Network
6 1 (0.92%) Taxonomies
Processes & Methodologies
1 34 (31.19%) Analytics
2 33 (30.28%) Agile
3 21 (19.27%) Continuous Improvement
4 20 (18.35%) Problem-Solving
5 18 (16.51%) Actionable Insight
6 16 (14.68%) Visualisation
7 15 (13.76%) Coaching
7 15 (13.76%) Strategic Thinking
8 14 (12.84%) Data Analysis
8 14 (12.84%) Decision-Making
9 13 (11.93%) Business Intelligence
9 13 (11.93%) Collaborative Working
10 12 (11.01%) Workshop Facilitation
11 11 (10.09%) Project Management
11 11 (10.09%) Roadmaps
11 11 (10.09%) Stakeholder Management
12 10 (9.17%) Data Visualisation
12 10 (9.17%) User Experience
13 9 (8.26%) Data Science
13 9 (8.26%) UX Design
Programming Languages
1 18 (16.51%) SQL
2 9 (8.26%) Python
3 5 (4.59%) R
4 1 (0.92%) Data Analysis Expressions
4 1 (0.92%) Java
4 1 (0.92%) JavaScript
Qualifications
1 10 (9.17%) Degree
2 5 (4.59%) CIPD
3 3 (2.75%) SC Cleared
3 3 (2.75%) Security Cleared
4 2 (1.83%) Computer Science Degree
5 1 (0.92%) Master's Degree
Quality Assurance & Compliance
1 12 (11.01%) Accessibility
2 4 (3.67%) QA
3 3 (2.75%) GDPR
3 3 (2.75%) SLA
3 3 (2.75%) WCAG
4 1 (0.92%) Actionable Recommendations
Vendors
1 14 (12.84%) Adobe
1 14 (12.84%) Microsoft
2 4 (3.67%) ServiceNow
3 2 (1.83%) Google
3 2 (1.83%) Oracle
4 1 (0.92%) Alteryx
4 1 (0.92%) Brio
4 1 (0.92%) CA Agile Central
4 1 (0.92%) Databricks
4 1 (0.92%) Hyperoptic
4 1 (0.92%) Marketo
4 1 (0.92%) OpenAI