Web Analyst
UK

The median Web Analyst salary in the UK is £40,000 per year according to job vacancies posted during the 6 months to 11 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
11 May 2024
Same period 2023 Same period 2022
Rank 847 948 1141
Rank change year-on-year +101 +193 -274
Permanent jobs requiring a Web Analyst 47 33 81
As % of all permanent jobs advertised in the UK 0.047% 0.033% 0.051%
As % of the Job Titles category 0.050% 0.036% 0.053%
Number of salaries quoted 44 30 41
10th Percentile - £32,963 £31,250
25th Percentile £31,250 £35,750 £35,000
Median annual salary (50th Percentile) £40,000 £40,850 £45,308
Median % change year-on-year -2.08% -9.84% +29.45%
75th Percentile £45,750 £67,188 £57,250
90th Percentile £51,358 £67,500 £67,500
UK excluding London median annual salary £35,000 £36,500 £32,875
% change year-on-year -4.11% +11.03% -17.81%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,899 92,293 151,422
% of permanent jobs with a recognized job title 94.62% 91.47% 96.10%
Number of salaries quoted 67,283 58,235 84,441
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,521
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £80,627 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Web Analyst
Job Vacancy Trend

Job postings that featured Web Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Web Analyst in the UK

Web Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Web Analyst.

Salary trend for Web Analyst in the UK

Web Analyst
Salary Histogram

Salary distribution for jobs citing Web Analyst over the 6 months to 11 May 2024.

Salary histogram for Web Analyst in the UK

Web Analyst
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analyst within the UK over the 6 months to 11 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +96 46 £40,000 +6.67% 11
UK excluding London +17 31 £35,000 -4.11% 9
London +127 16 £44,500 -31.54% 2
North of England +52 15 £40,000 +39.13% 8
North West - 15 £40,000 - 8
Work from Home +78 10 £35,000 -22.95% 4
Midlands - 9 £32,500 - 1
East Midlands - 6 £32,500 - 1
South West - 4 £35,000 -
West Midlands - 3 £32,500 -
East of England +21 2 £62,500 +47.06%
Scotland -61 1 - -

Web Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 11 May 2024, Web Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Web Analyst in the job title.

1 23 (48.94%) Analytics
2 22 (46.81%) Google
3 20 (42.55%) Marketing
4 19 (40.43%) Google Analytics
4 19 (40.43%) Web Analytics
5 14 (29.79%) Digital Marketing
5 14 (29.79%) SQL
6 10 (21.28%) Tag Management
7 9 (19.15%) Trend Analysis
8 8 (17.02%) CMS
9 7 (14.89%) SEO
9 7 (14.89%) HTML
9 7 (14.89%) CSS
9 7 (14.89%) Visualisation
9 7 (14.89%) Problem-Solving
10 6 (12.77%) Data Visualisation
10 6 (12.77%) Tableau
10 6 (12.77%) Google Tag Manager
10 6 (12.77%) CRM
11 5 (10.64%) E-Commerce
11 5 (10.64%) Business Intelligence
11 5 (10.64%) Local Government
11 5 (10.64%) User Experience
11 5 (10.64%) Analytical Skills
11 5 (10.64%) Digital Analytics
11 5 (10.64%) Looker
12 4 (8.51%) Conversion Rate Optimisation
12 4 (8.51%) Power Platform
12 4 (8.51%) Social Skills
12 4 (8.51%) Power BI

Web Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (17.02%) CMS
Applications
1 2 (4.26%) Trello
Cloud Services
1 19 (40.43%) Google Analytics
2 6 (12.77%) Google Tag Manager
3 4 (8.51%) Power Platform
4 3 (6.38%) Siteimprove
5 2 (4.26%) Azure
5 2 (4.26%) Canva
5 2 (4.26%) GCP
5 2 (4.26%) Google Data Studio
6 1 (2.13%) SaaS
Communications & Networking
1 1 (2.13%) HTTP
1 1 (2.13%) HTTPS
Database & Business Intelligence
1 6 (12.77%) Tableau
2 5 (10.64%) Looker
3 4 (8.51%) Power BI
4 2 (4.26%) BigQuery
5 1 (2.13%) SQL Server
5 1 (2.13%) Tableau Desktop
Development Applications
1 4 (8.51%) JIRA
2 2 (4.26%) Visual Studio
3 1 (2.13%) Bugzilla
General
1 20 (42.55%) Marketing
2 5 (10.64%) Analytical Skills
2 5 (10.64%) Local Government
3 4 (8.51%) Social Skills
4 3 (6.38%) Finance
5 2 (4.26%) Financial Institution
5 2 (4.26%) French Language
5 2 (4.26%) Law
5 2 (4.26%) Retail
6 1 (2.13%) Influencing Skills
6 1 (2.13%) Presentation Skills
6 1 (2.13%) Public Sector
6 1 (2.13%) Publishing
Libraries, Frameworks & Software Standards
1 7 (14.89%) CSS
1 7 (14.89%) HTML
2 3 (6.38%) .NET
3 1 (2.13%) RESTful
Miscellaneous
1 2 (4.26%) Social Media
2 1 (2.13%) Analytical Mindset
2 1 (2.13%) Product Ownership
Processes & Methodologies
1 23 (48.94%) Analytics
2 19 (40.43%) Web Analytics
3 14 (29.79%) Digital Marketing
4 10 (21.28%) Tag Management
5 9 (19.15%) Trend Analysis
6 7 (14.89%) Problem-Solving
6 7 (14.89%) SEO
6 7 (14.89%) Visualisation
7 6 (12.77%) CRM
7 6 (12.77%) Data Visualisation
8 5 (10.64%) Business Intelligence
8 5 (10.64%) Digital Analytics
8 5 (10.64%) E-Commerce
8 5 (10.64%) User Experience
9 4 (8.51%) Agile
9 4 (8.51%) Conversion Rate Optimisation
10 3 (6.38%) Incident Management
11 2 (4.26%) Data Analysis
11 2 (4.26%) Migration
11 2 (4.26%) PRINCE2
Programming Languages
1 14 (29.79%) SQL
2 2 (4.26%) JavaScript
3 1 (2.13%) C#
3 1 (2.13%) VB
Quality Assurance & Compliance
1 3 (6.38%) SLA
2 1 (2.13%) Accessibility
2 1 (2.13%) QA
Systems Management
1 1 (2.13%) TeamSite
Vendors
1 22 (46.81%) Google
2 2 (4.26%) Adobe
2 2 (4.26%) Salesforce
3 1 (2.13%) Microsoft
3 1 (2.13%) MicroStrategy