Digital Analyst Contract Job Trends in London

Digital Analyst
England > London

The median Digital Analyst daily rate in London is £505, according to job vacancies posted in the 6 months leading up to 14 December 2025.

The table below compares current contractor rates and summary statistics with the previous two years.

6 months to
14 Dec 2025
Same period 2024 Same period 2023
Rank 361 366 369
Rank change year-on-year +5 +3 +116
Contract jobs requiring a Digital Analyst 20 15 34
As % of all contract jobs in London 0.14% 0.098% 0.18%
As % of the Job Titles category 0.15% 0.11% 0.19%
Number of daily rates quoted 14 13 24
10th Percentile £358 £254 £349
25th Percentile £463 £375 £409
Median daily rate (50th Percentile) £505 £463 £500
Median % change year-on-year +9.19% -7.50% -
75th Percentile £534 £550 £578
90th Percentile £623 £570 £728
England median daily rate £475 £383 £488
% change year-on-year +24.18% -21.54% +0.52%

All Contract IT Job Vacancies
London

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in London with a recognized job title 13,157 14,282 17,864
% of contract IT jobs with a recognized job title 92.24% 93.50% 93.52%
Number of daily rates quoted 8,728 9,248 12,923
10th Percentile £340 £338 £330
25th Percentile £425 £450 £450
Median daily rate (50th Percentile) £535 £550 £563
Median % change year-on-year -2.73% -2.22% -3.00%
75th Percentile £650 £675 £684
90th Percentile £763 £800 £788
England median daily rate £510 £525 £534
% change year-on-year -2.86% -1.69% -2.91%
Number of hourly rates quoted 231 154 209
10th Percentile £17.50 £17.65 £17.95
25th Percentile £21.46 £23.80 £21.50
Median hourly rate £27.71 £35.00 £35.00
Median % change year-on-year -20.83% - -
75th Percentile £56.63 £53.75 £58.75
90th Percentile £75.00 £80.75 £72.50
England median hourly rate £26.50 £37.00 £45.00
% change year-on-year -28.38% -17.78% +38.46%

Digital Analyst
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings featuring 'Digital Analyst' in the job title relative to all contract IT jobs advertised in London.

Digital Analyst job vacancy trend in London

Digital Analyst
Daily Rate Trend in London

Contractor daily rate distribution trend for Digital Analyst job vacancies in London.

Contractor daily rate distribution trend for Digital Analyst job vacancies in London

Digital Analyst
Daily Rate Histogram in London

Daily rate distribution for jobs citing Digital Analyst in London over the 6 months to 14 December 2025.

Daily rate histogram for Digital Analyst in London

Digital Analyst
Hourly Rate Trend in London

Contractor hourly rate distribution trend for Digital Analyst job vacancies in London.

Contractor hourly rate distribution trend for Digital Analyst job vacancies in London

Digital Analyst
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analyst within the London region over the 6 months to 14 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London +3 4 £488 -7.14%
West London -14 1 - -
Digital Analyst
England

Digital Analyst Skill Set
Top 30 Co-Occurring Skills & Capabilities in London

For the 6 months to 14 December 2025, Digital Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads across the London region featuring Digital Analyst in the job title.

1 8 (40.00%) Agile
1 8 (40.00%) Analytics
2 7 (35.00%) Visualisation
3 6 (30.00%) Power BI
3 6 (30.00%) Power Platform
3 6 (30.00%) Problem-Solving
3 6 (30.00%) SQL
4 5 (25.00%) Tableau
4 5 (25.00%) User Stories
5 4 (20.00%) Business Analysis
5 4 (20.00%) Business Intelligence
5 4 (20.00%) GAP Analysis
5 4 (20.00%) Google
5 4 (20.00%) Requirements Gathering
5 4 (20.00%) Stakeholder Management
5 4 (20.00%) User Acceptance Testing
6 3 (15.00%) B2B
6 3 (15.00%) B2C
6 3 (15.00%) Continuous Improvement
6 3 (15.00%) Customer Experience
6 3 (15.00%) Data Security
6 3 (15.00%) Databricks
6 3 (15.00%) Digital Customer Experience
6 3 (15.00%) Digital Strategy
6 3 (15.00%) Digital Transformation Programme
6 3 (15.00%) Google Analytics
6 3 (15.00%) Looker
6 3 (15.00%) Low-Fidelity Prototypes
6 3 (15.00%) Product Requirements
6 3 (15.00%) Stakeholder Engagement

Digital Analyst Skill Set
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 2 (10.00%) Microsoft PowerPoint
2 1 (5.00%) Microsoft Excel
Cloud Services
1 6 (30.00%) Power Platform
2 3 (15.00%) Google Analytics
3 2 (10.00%) GCP
3 2 (10.00%) Google Tag Manager
4 1 (5.00%) Azure
4 1 (5.00%) Azure DevOps
4 1 (5.00%) Snowflake
Communications & Networking
1 1 (5.00%) Intrusion Detection
1 1 (5.00%) Network Security
Database & Business Intelligence
1 6 (30.00%) Power BI
2 5 (25.00%) Tableau
3 3 (15.00%) Looker
4 2 (10.00%) BigQuery
5 1 (5.00%) Data Warehouse
5 1 (5.00%) Metadata
5 1 (5.00%) Relational Database
Development Applications
1 1 (5.00%) Browser DevTools
1 1 (5.00%) Charles Proxy
1 1 (5.00%) Fiddler
1 1 (5.00%) JIRA
General
1 9 (45.00%) Analytical Skills
1 9 (45.00%) Social Skills
2 5 (25.00%) Finance
3 3 (15.00%) Public Sector
4 2 (10.00%) Documentation Skills
4 2 (10.00%) Marketing
4 2 (10.00%) Presentation Skills
5 1 (5.00%) Advertising
5 1 (5.00%) Electronics
5 1 (5.00%) Inclusion and Diversity
5 1 (5.00%) Organisational Skills
Miscellaneous
1 3 (15.00%) Self-Motivation
2 1 (5.00%) Digital Media
2 1 (5.00%) Insider Threat
2 1 (5.00%) Marketing Technology
2 1 (5.00%) NHS
2 1 (5.00%) Onboarding
2 1 (5.00%) Product Ownership
2 1 (5.00%) Reference Data
2 1 (5.00%) Social Media
Operating Systems
1 1 (5.00%) Linux
1 1 (5.00%) Windows
Processes & Methodologies
1 8 (40.00%) Agile
1 8 (40.00%) Analytics
2 7 (35.00%) Visualisation
3 6 (30.00%) Problem-Solving
4 5 (25.00%) User Stories
5 4 (20.00%) Business Analysis
5 4 (20.00%) Business Intelligence
5 4 (20.00%) GAP Analysis
5 4 (20.00%) Requirements Gathering
5 4 (20.00%) Stakeholder Management
5 4 (20.00%) User Acceptance Testing
6 3 (15.00%) B2B
6 3 (15.00%) B2C
6 3 (15.00%) Data Security
6 3 (15.00%) Digital Transformation Programme
6 3 (15.00%) Low-Fidelity Prototypes
6 3 (15.00%) Product Requirements
6 3 (15.00%) Stakeholder Engagement
6 3 (15.00%) Systems Analysis
6 3 (15.00%) User-Centered Design (UCD)
Programming Languages
1 6 (30.00%) SQL
2 1 (5.00%) Python
Qualifications
1 2 (10.00%) Degree
Quality Assurance & Compliance
1 1 (5.00%) Data Quality
Vendors
1 4 (20.00%) Google
2 3 (15.00%) Databricks
3 2 (10.00%) SAP
4 1 (5.00%) Adobe
4 1 (5.00%) OneTrust
4 1 (5.00%) Tealium