Marketing Data Analyst Contract Job Trends in London

Marketing Data Analyst
England > London

The median Marketing Data Analyst daily rate in London is £417, according to job vacancies posted in the 6 months leading up to 17 September 2025.

The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
17 Sep 2025
Same period 2024 Same period 2023
Rank 359 386 -
Rank change year-on-year +27 - -
Contract jobs requiring a Marketing Data Analyst 3 2 0
As % of all contract jobs advertised in London 0.022% 0.012% -
As % of the Job Titles category 0.024% 0.013% -
Number of daily rates quoted 2 1 0
10th Percentile £290 - -
25th Percentile £329 £366 -
Median daily rate (50th Percentile) £417 £383 -
Median % change year-on-year +8.95% - -
75th Percentile £507 £399 -
90th Percentile £548 - -
England median daily rate £284 £366 -
% change year-on-year -22.59% - -
Number of hourly rates quoted 0 1 0
Median hourly rate - £43.00 -
England median hourly rate - £43.00 -

All Contract IT Job Vacancies
London

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in London with a recognized job title 12,450 15,190 20,706
% of contract IT jobs with a recognized job title 92.69% 94.06% 94.41%
Number of daily rates quoted 8,342 10,172 15,099
10th Percentile £331 £340 £350
25th Percentile £425 £450 £463
Median daily rate (50th Percentile) £540 £550 £575
Median % change year-on-year -1.82% -4.35% -
75th Percentile £675 £675 £690
90th Percentile £775 £800 £800
England median daily rate £508 £525 £550
% change year-on-year -3.33% -4.55% -
Number of hourly rates quoted 205 181 231
10th Percentile £17.00 £17.50 £18.16
25th Percentile £23.00 £23.80 £22.39
Median hourly rate £30.00 £35.00 £37.34
Median % change year-on-year -14.29% -6.27% +14.89%
75th Percentile £50.75 £56.00 £63.13
90th Percentile £66.73 £71.88 £76.25
England median hourly rate £25.15 £46.18 £44.75
% change year-on-year -45.54% +3.20% +71.00%

Marketing Data Analyst
Job Vacancy Trend in London

Job postings that featured Marketing Data Analyst in the job title as a proportion of all IT jobs advertised in London.

Job vacancy trend for Marketing Data Analyst in London

Marketing Data Analyst
Daily Rate Trend in London

Contractor daily rate distribution trend for Marketing Data Analyst job vacancies in London.

Contractor daily rate distribution trend for Marketing Data Analyst job vacancies in London

Marketing Data Analyst
Daily Rate Histogram in London

Daily rate distribution for jobs citing Marketing Data Analyst in London over the 6 months to 17 September 2025.

Daily rate histogram for Marketing Data Analyst in London

Marketing Data Analyst
Hourly Rate Trend in London

Contractor hourly rate distribution trend for Marketing Data Analyst job vacancies in London.

Contractor hourly rate distribution trend for Marketing Data Analyst job vacancies in London

Marketing Data Analyst
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Data Analyst within the London region over the 6 months to 17 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London - 1 £284 - 1
Marketing Data Analyst
England

Marketing Data Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities in London

For the 6 months to 17 September 2025, Marketing Data Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region featuring Marketing Data Analyst in the job title.

1 3 (100.00%) SQL
1 3 (100.00%) Marketing
1 3 (100.00%) Analytics
1 3 (100.00%) Marketing Analytics
2 2 (66.67%) Data Analysis
2 2 (66.67%) Social Skills
2 2 (66.67%) Tableau
3 1 (33.33%) Data Governance
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Presentation Skills
3 1 (33.33%) Snowflake
3 1 (33.33%) Marketing Mix
3 1 (33.33%) Roadmaps
3 1 (33.33%) Customer Retention
3 1 (33.33%) Statistical Analysis
3 1 (33.33%) Data Transformation
3 1 (33.33%) Customer Segmentation
3 1 (33.33%) Analytical Skills
3 1 (33.33%) Performance Metrics
3 1 (33.33%) Dashboard Development
3 1 (33.33%) Translating Business Requirements
3 1 (33.33%) Salesforce CRM
3 1 (33.33%) Looker
3 1 (33.33%) Actionable Insight
3 1 (33.33%) A/B Testing
3 1 (33.33%) Customer Acquisition
3 1 (33.33%) Data Science
3 1 (33.33%) Storytelling
3 1 (33.33%) Data Validation
3 1 (33.33%) Customer Engagement

Marketing Data Analyst Skill Set
Co-occurring Skills and Capabilities in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (33.33%) Salesforce CRM
Cloud Services
1 1 (33.33%) Snowflake
Database & Business Intelligence
1 2 (66.67%) Tableau
2 1 (33.33%) Data Warehouse
2 1 (33.33%) Looker
General
1 3 (100.00%) Marketing
2 2 (66.67%) Social Skills
3 1 (33.33%) Analytical Skills
3 1 (33.33%) Finance
3 1 (33.33%) Presentation Skills
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Marketing Analytics
2 2 (66.67%) Data Analysis
3 1 (33.33%) A/B Testing
3 1 (33.33%) Actionable Insight
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Customer Acquisition
3 1 (33.33%) Customer Engagement
3 1 (33.33%) Customer Segmentation
3 1 (33.33%) Data Governance
3 1 (33.33%) Data Science
3 1 (33.33%) Data Transformation
3 1 (33.33%) Data Validation
3 1 (33.33%) ETL
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Regression Analysis
3 1 (33.33%) Stakeholder Engagement
3 1 (33.33%) Statistical Analysis
3 1 (33.33%) Validation
3 1 (33.33%) Visualisation
Programming Languages
1 3 (100.00%) SQL
2 1 (33.33%) Python
2 1 (33.33%) R
Vendors
1 1 (33.33%) Salesforce