Period
to 15 June 2019

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Strategy over the 6 months to 15 June 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Strategy
England > London
6 months to
15 Jun 2019
Same period 2018 Same period 2017
Rank 549 587 548
Rank change year-on-year +38 -39 +4
Contract jobs citing Marketing Strategy 36 42 34
As % of all contract IT jobs advertised in London 0.090% 0.094% 0.086%
As % of the Processes & Methodologies category 0.10% 0.11% 0.098%
Number of daily rates quoted 14 27 18
London median daily rate £371 £410 £325
Median daily rate % change year-on-year -9.51% +26.15% -11.56%
10th Percentile £306 £192 £213
90th Percentile £488 £658 £488
England median daily rate £371 £390 £288
% change year-on-year -4.87% +35.65% -23.33%
Number of hourly rates quoted 0 0 1
London median hourly rate - - £26.50
England median hourly rate - - £26.50

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 35,618 39,528 34,587
As % of all contract IT jobs advertised in London 88.87% 88.31% 87.43%
Number of daily rates quoted 25,357 28,554 24,831
London median daily rate £520 £500 £475
Median daily rate % change year-on-year +4.00% +5.26% +4.28%
10th Percentile £340 £325 £313
90th Percentile £688 £675 £650
England median daily rate £475 £463 £450
% change year-on-year +2.70% +2.78% +5.88%
Number of hourly rates quoted 402 559 396
London median hourly rate £24.98 £24.09 £24.93
Median hourly rate % change year-on-year +3.67% -3.37% +18.71%
10th Percentile £12.50 £14.00 £12.83
90th Percentile £53.75 £50.50 £52.50
England median hourly rate £24.95 £22.00 £25.00
% change year-on-year +13.41% -12.00% -

Marketing Strategy
Job Vacancy Trend in London

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Strategy in London

Marketing Strategy
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Strategy in London.

Contractor daily rate trend for Marketing Strategy in London

Marketing Strategy
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing Strategy in London over the 6 months to 15 June 2019.

Contractor daily rate histogram for Marketing Strategy in London

Marketing Strategy
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Strategy in London.

Contractor hourly rate trend for Marketing Strategy in London

Marketing Strategy
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the London region over the 6 months to 15 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +9 6 £494 +20.43% 1
South London - 1 £168 -
Marketing Strategy
England

For the 6 months to 15 June 2019, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing Strategy.

1 36 (100.00%) Marketing
2 14 (38.89%) Analytics
3 12 (33.33%) HTML
3 12 (33.33%) CSS
3 12 (33.33%) Adobe
3 12 (33.33%) Advertising
4 10 (27.78%) JavaScript
4 10 (27.78%) Web Development
5 9 (25.00%) Degree
5 9 (25.00%) Google Analytics
5 9 (25.00%) Adobe Analytics
5 9 (25.00%) Finance
5 9 (25.00%) Value Proposition
6 8 (22.22%) Microsoft
6 8 (22.22%) Scrum
7 7 (19.44%) SEO
7 7 (19.44%) Web Analytics
7 7 (19.44%) Responsive Web Design
7 7 (19.44%) User Experience
7 7 (19.44%) jQuery
8 6 (16.67%) Online Marketing
8 6 (16.67%) JSON
8 6 (16.67%) French Language
8 6 (16.67%) CSS3
8 6 (16.67%) HTML5
8 6 (16.67%) Social Media
8 6 (16.67%) Ajax
8 6 (16.67%) Web Design
8 6 (16.67%) Photoshop
8 6 (16.67%) Java

Marketing Strategy
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.56%) CMS
1 2 (5.56%) SAS
Applications
1 6 (16.67%) Photoshop
2 5 (13.89%) Adobe Illustrator
2 5 (13.89%) Sketch
3 2 (5.56%) Microsoft PowerPoint
3 2 (5.56%) SPSS
3 2 (5.56%) Stata
4 1 (2.78%) Microsoft Excel
4 1 (2.78%) Microsoft Office
Cloud Services
1 9 (25.00%) Adobe Analytics
1 9 (25.00%) Google Analytics
Communications & Networking
1 2 (5.56%) Internet
2 1 (2.78%) SMS
2 1 (2.78%) Unified Communications
Database & Business Intelligence
1 2 (5.56%) Big Data
2 1 (2.78%) BusinessObjects
2 1 (2.78%) Data Warehouse
2 1 (2.78%) Hadoop
2 1 (2.78%) Qlik Sense
2 1 (2.78%) Relational Database
Development Applications
1 5 (13.89%) gulp
1 5 (13.89%) PostCSS
2 1 (2.78%) WaveMaker
General
1 36 (100.00%) Marketing
2 12 (33.33%) Advertising
3 9 (25.00%) Finance
4 6 (16.67%) French Language
5 4 (11.11%) Retail
6 2 (5.56%) Manufacturing
6 2 (5.56%) Social Science
6 2 (5.56%) Telecoms
7 1 (2.78%) Banking
7 1 (2.78%) Brand Awareness
7 1 (2.78%) German Language
7 1 (2.78%) Investment Banking
7 1 (2.78%) Retail Banking
Job Titles
1 6 (16.67%) Developer
1 6 (16.67%) UI Developer
2 4 (11.11%) Analyst
2 4 (11.11%) Front End Developer (Client-Side Developer)
2 4 (11.11%) Marketing Manager
2 4 (11.11%) Product Manager
3 3 (8.33%) Consultant
3 3 (8.33%) Data Analyst
3 3 (8.33%) Social Media Manager
4 2 (5.56%) Senior Analyst
4 2 (5.56%) Senior Data Analyst
4 2 (5.56%) UI/UX Developer
4 2 (5.56%) UX Developer
5 1 (2.78%) Data Scientist
5 1 (2.78%) Digital Marketing Executive
5 1 (2.78%) Marketing Analyst
5 1 (2.78%) Marketing Data Analyst
5 1 (2.78%) Security Manager
5 1 (2.78%) Technical Product Manager
5 1 (2.78%) Telecoms Consultant
Libraries, Frameworks & Software Standards
1 12 (33.33%) CSS
1 12 (33.33%) HTML
2 7 (19.44%) jQuery
3 6 (16.67%) Ajax
3 6 (16.67%) CSS3
3 6 (16.67%) HTML5
3 6 (16.67%) JSON
4 5 (13.89%) Sass
5 4 (11.11%) XML
Miscellaneous
1 7 (19.44%) User Experience
2 6 (16.67%) Social Media
2 6 (16.67%) W3C
3 3 (8.33%) Digital Media
3 3 (8.33%) Enterprise Software
4 2 (5.56%) Analytical Skills
5 1 (2.78%) Digital TV
5 1 (2.78%) Greenfield Project
5 1 (2.78%) Media Streaming
5 1 (2.78%) Mobile App
5 1 (2.78%) Self-Motivation
5 1 (2.78%) Social Network
Processes & Methodologies
1 14 (38.89%) Analytics
2 10 (27.78%) Web Development
3 9 (25.00%) Value Proposition
4 8 (22.22%) Scrum
5 7 (19.44%) Responsive Web Design
5 7 (19.44%) SEO
5 7 (19.44%) Web Analytics
6 6 (16.67%) A/B Testing
6 6 (16.67%) Mobile First
6 6 (16.67%) Online Marketing
6 6 (16.67%) Web Design
6 6 (16.67%) Wireframes
7 5 (13.89%) BEM - Block Element Modifier
7 5 (13.89%) Personalization
7 5 (13.89%) Product Marketing
7 5 (13.89%) Strategic Thinking
8 4 (11.11%) Digital Marketing
8 4 (11.11%) Project Management
8 4 (11.11%) Website Architecture
9 3 (8.33%) Agile Software Development
Programming Languages
1 10 (27.78%) JavaScript
2 6 (16.67%) Java
3 5 (13.89%) ES6
4 4 (11.11%) SQL
5 2 (5.56%) MATLAB
5 2 (5.56%) R
Qualifications
1 9 (25.00%) Degree
2 2 (5.56%) Numerate Degree
3 1 (2.78%) Master's Degree
Quality Assurance & Compliance
1 5 (13.89%) QA
Vendors
1 12 (33.33%) Adobe
2 8 (22.22%) Microsoft
3 6 (16.67%) Optimizely
4 4 (11.11%) Google
5 2 (5.56%) Salesforce.com
6 1 (2.78%) DoubleClick
6 1 (2.78%) hybris
6 1 (2.78%) Pardot
6 1 (2.78%) Tableau