Period
to 13 December 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Strategy over the 6 months to 13 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Strategy
England > London
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 584 609 571
Rank change year-on-year +25 -38 -2
Contract jobs citing Marketing Strategy 49 40 50
As % of all contract IT jobs advertised in London 0.10% 0.084% 0.11%
As % of the Processes & Methodologies category 0.12% 0.096% 0.13%
Number of daily rates quoted 29 23 28
London median daily rate £300 £325 £425
Median daily rate % change year-on-year -7.69% -23.53% +13.33%
10th Percentile £222 £182 £223
90th Percentile £545 £508 £641
England median daily rate £331 £325 £375
% change year-on-year +1.92% -13.33% +25.52%
Number of hourly rates quoted 0 2 1
London median hourly rate - £28.51 £34.85
Median hourly rate % change year-on-year - -18.20% +5.61%
England median hourly rate - £28.51 £26.43
% change year-on-year - +7.88% +46.81%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 41,383 41,867 38,807
As % of all contract IT jobs advertised in London 87.87% 88.17% 87.40%
Number of daily rates quoted 29,849 30,454 27,745
London median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £325 £313 £306
90th Percentile £675 £675 £638
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 470 391 435
London median hourly rate £24.04 £22.50 £22.00
Median hourly rate % change year-on-year +6.84% +2.27% +10.00%
10th Percentile £13.00 £13.30 £12.05
90th Percentile £54.71 £48.75 £50.00
England median hourly rate £22.00 £24.69 £22.84
% change year-on-year -10.88% +8.10% +3.80%

Marketing Strategy
Job Vacancy Trend in London

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Strategy in London

Marketing Strategy
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Strategy in London.

Contractor daily rate trend for Marketing Strategy in London

Marketing Strategy
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing Strategy in London over the 6 months to 13 December 2018.

Contractor daily rate histogram for Marketing Strategy in London

Marketing Strategy
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Strategy in London.

Contractor hourly rate trend for Marketing Strategy in London

Marketing Strategy
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the London region over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -23 7 £275 -20.86% 15
West London -3 4 £225 +20.00% 5
Marketing Strategy
England

For the 6 months to 13 December 2018, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing Strategy.

1 49 (100.00%) Marketing
2 22 (44.90%) SEO
3 20 (40.82%) Google
4 19 (38.78%) Analytics
5 13 (26.53%) Advertising
5 13 (26.53%) SQL
5 13 (26.53%) Digital Marketing
6 12 (24.49%) Google Analytics
6 12 (24.49%) Web Development
6 12 (24.49%) User Experience
6 12 (24.49%) Online Marketing
7 11 (22.45%) B2B
7 11 (22.45%) G Suite
8 10 (20.41%) AdWords
9 9 (18.37%) Analytical Skills
9 9 (18.37%) Finance
10 8 (16.33%) Social Media
11 6 (12.24%) Degree
11 6 (12.24%) Adobe
11 6 (12.24%) Project Management
11 6 (12.24%) Problem-Solving
12 5 (10.20%) Brand Awareness
12 5 (10.20%) Microsoft
12 5 (10.20%) Blog
13 4 (8.16%) Market Research
13 4 (8.16%) Customer Engagement
13 4 (8.16%) HTML
13 4 (8.16%) Microsoft Office
13 4 (8.16%) Retail
13 4 (8.16%) CMS

Marketing Strategy
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.16%) CMS
2 1 (2.04%) Drupal
2 1 (2.04%) Sitecore CMS
2 1 (2.04%) Umbraco
2 1 (2.04%) WordPress
Applications
1 4 (8.16%) Microsoft Office
2 3 (6.12%) Photoshop
3 1 (2.04%) Acrobat
3 1 (2.04%) Adobe After Effects
3 1 (2.04%) Adobe Illustrator
3 1 (2.04%) Adobe Premiere
3 1 (2.04%) Final Cut Pro
3 1 (2.04%) InDesign
3 1 (2.04%) Microsoft Excel
Business Applications
1 1 (2.04%) Social Studio
Cloud Services
1 12 (24.49%) Google Analytics
2 11 (22.45%) G Suite
3 10 (20.41%) AdWords
4 1 (2.04%) Amazon AWS
Communications & Networking
1 2 (4.08%) SMS
Database & Business Intelligence
1 3 (6.12%) Big Data
2 1 (2.04%) BusinessObjects
2 1 (2.04%) Data Warehouse
2 1 (2.04%) Hadoop
2 1 (2.04%) Oracle Reports
2 1 (2.04%) Relational Database
Development Applications
1 2 (4.08%) Dreamweaver
General
1 49 (100.00%) Marketing
2 13 (26.53%) Advertising
3 9 (18.37%) Finance
4 5 (10.20%) Brand Awareness
5 4 (8.16%) Retail
6 1 (2.04%) Arabic Language
6 1 (2.04%) Automotive
6 1 (2.04%) Banking
6 1 (2.04%) Financial Institution
Job Titles
1 14 (28.57%) Marketing Manager
2 12 (24.49%) Analyst
3 8 (16.33%) Web Analyst
4 5 (10.20%) Digital Project Manager
4 5 (10.20%) Project Manager
4 5 (10.20%) SEO Analyst
5 4 (8.16%) Product Manager
6 3 (6.12%) Data Analyst
6 3 (6.12%) Digital Marketing Manager
6 3 (6.12%) Marketing Analyst
6 3 (6.12%) Technical Analyst
6 3 (6.12%) Web Manager
6 3 (6.12%) Web Project Manager
7 2 (4.08%) Consultant
7 2 (4.08%) Customer Analyst
7 2 (4.08%) Delivery Project Manager
7 2 (4.08%) Developer
7 2 (4.08%) Marketing Analytics Data Analyst
7 2 (4.08%) PPC Specialist
7 2 (4.08%) Technical Manager
Libraries, Frameworks & Software Standards
1 4 (8.16%) HTML
2 2 (4.08%) CSS
3 1 (2.04%) ATL
3 1 (2.04%) HTML5
3 1 (2.04%) jQuery
3 1 (2.04%) LAMP
3 1 (2.04%) React
Miscellaneous
1 12 (24.49%) User Experience
2 9 (18.37%) Analytical Skills
3 8 (16.33%) Social Media
4 5 (10.20%) Blog
5 3 (6.12%) Mobile App
6 2 (4.08%) Analytical Mindset
6 2 (4.08%) Marketing Technology
7 1 (2.04%) Contactless
Processes & Methodologies
1 22 (44.90%) SEO
2 19 (38.78%) Analytics
3 13 (26.53%) Digital Marketing
4 12 (24.49%) Online Marketing
4 12 (24.49%) Web Development
5 11 (22.45%) B2B
6 6 (12.24%) Problem-Solving
6 6 (12.24%) Project Management
7 4 (8.16%) Customer Engagement
7 4 (8.16%) Market Research
8 3 (6.12%) Agile Software Development
8 3 (6.12%) B2C
8 3 (6.12%) Campaign Management
8 3 (6.12%) Content Management
8 3 (6.12%) CRM
8 3 (6.12%) Data Analysis
8 3 (6.12%) Data-Driven Marketing
8 3 (6.12%) E-Commerce
8 3 (6.12%) Lead Generation
8 3 (6.12%) Product Management
Programming Languages
1 13 (26.53%) SQL
2 1 (2.04%) JavaScript
Qualifications
1 6 (12.24%) Degree
2 2 (4.08%) DBS Check
Quality Assurance & Compliance
1 2 (4.08%) QA
2 1 (2.04%) Data Quality
Vendors
1 20 (40.82%) Google
2 6 (12.24%) Adobe
3 5 (10.20%) Microsoft
4 2 (4.08%) Cisco
4 2 (4.08%) Facebook
4 2 (4.08%) Twitter
5 1 (2.04%) DoubleClick
5 1 (2.04%) Hyperion
5 1 (2.04%) IFS
5 1 (2.04%) Oracle
5 1 (2.04%) Salesforce Marketing Cloud
5 1 (2.04%) Salesforce.com
5 1 (2.04%) Sitecore
5 1 (2.04%) Tableau