Period
to 18 October 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Strategy over the 6 months to 18 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Strategy
England > London
6 months to
18 Oct 2018
Same period 2017 Same period 2016
Rank 580 576 554
Rank change year-on-year -4 -22 +15
Contract jobs citing Marketing Strategy 50 39 65
As % of all contract IT jobs advertised in London 0.11% 0.087% 0.15%
As % of the Processes & Methodologies category 0.12% 0.098% 0.17%
Number of daily rates quoted 29 21 36
London median daily rate £375 £345 £388
Median daily rate % change year-on-year +8.70% -10.97% -3.13%
10th Percentile £224 £213 £219
90th Percentile £590 £525 £631
England median daily rate £375 £325 £375
% change year-on-year +15.38% -13.33% +9.49%
Number of hourly rates quoted 0 1 2
London median hourly rate - £26.50 £26.94
Median hourly rate % change year-on-year - -1.63% +25.30%
England median hourly rate - £26.50 £18.52
% change year-on-year - +43.13% +27.69%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 40,360 39,610 38,985
As % of all contract IT jobs advertised in London 87.49% 88.00% 87.15%
Number of daily rates quoted 29,131 28,642 28,074
London median daily rate £500 £500 £463
Median daily rate % change year-on-year - +8.11% +2.78%
10th Percentile £325 £313 £300
90th Percentile £675 £663 £638
England median daily rate £470 £450 £425
% change year-on-year +4.44% +5.88% +3.03%
Number of hourly rates quoted 474 368 402
London median hourly rate £21.50 £23.00 £21.00
Median hourly rate % change year-on-year -6.52% +9.52% +5.00%
10th Percentile £13.31 £13.17 £11.38
90th Percentile £53.98 £50.38 £52.50
England median hourly rate £21.00 £24.66 £22.50
% change year-on-year -14.84% +9.60% +3.85%

Marketing Strategy
Job Vacancy Trend in London

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Strategy in London

Marketing Strategy
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Strategy in London.

Contractor daily rate trend for Marketing Strategy in London

Marketing Strategy
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing Strategy in London over the 6 months to 18 October 2018.

Contractor daily rate histogram for Marketing Strategy in London

Marketing Strategy
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Strategy in London.

Contractor hourly rate trend for Marketing Strategy in London

Marketing Strategy
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the London region over the 6 months to 18 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -29 9 £340 -4.56% 8
West London -18 1 £488 +116.67% 5
Marketing Strategy
England

For the 6 months to 18 October 2018, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Marketing Strategy.

1 50 (100.00%) Marketing
2 22 (44.00%) Analytics
3 20 (40.00%) Digital Marketing
4 19 (38.00%) SEO
5 16 (32.00%) Google
6 11 (22.00%) SQL
6 11 (22.00%) Google Analytics
7 10 (20.00%) User Experience
8 9 (18.00%) Web Development
8 9 (18.00%) G Suite
8 9 (18.00%) Online Marketing
8 9 (18.00%) B2B
8 9 (18.00%) Adobe
8 9 (18.00%) Finance
9 8 (16.00%) CRM
9 8 (16.00%) Social Media
9 8 (16.00%) Analytical Skills
10 7 (14.00%) AdWords
10 7 (14.00%) Degree
10 7 (14.00%) Project Management
10 7 (14.00%) Retail
10 7 (14.00%) Advertising
11 6 (12.00%) Microsoft
12 5 (10.00%) Blog
12 5 (10.00%) Adobe Analytics
12 5 (10.00%) Brand Awareness
13 4 (8.00%) E-Commerce
13 4 (8.00%) Agile Software Development
13 4 (8.00%) CMS
14 3 (6.00%) Content Management

Marketing Strategy
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.00%) CMS
2 1 (2.00%) Adobe Experience Manager
2 1 (2.00%) Sitecore CMS
Applications
1 3 (6.00%) Microsoft Office
1 3 (6.00%) Photoshop
2 2 (4.00%) Microsoft Excel
3 1 (2.00%) Acrobat
3 1 (2.00%) Adobe After Effects
3 1 (2.00%) Adobe Illustrator
3 1 (2.00%) Adobe Premiere
3 1 (2.00%) Final Cut Pro
3 1 (2.00%) InDesign
Business Applications
1 1 (2.00%) Adobe Campaign
Cloud Services
1 11 (22.00%) Google Analytics
2 9 (18.00%) G Suite
3 7 (14.00%) AdWords
4 5 (10.00%) Adobe Analytics
Communications & Networking
1 2 (4.00%) SMS
Database & Business Intelligence
1 2 (4.00%) Big Data
1 2 (4.00%) Relational Database
Development Applications
1 2 (4.00%) Dreamweaver
General
1 50 (100.00%) Marketing
2 9 (18.00%) Finance
3 7 (14.00%) Advertising
3 7 (14.00%) Retail
4 5 (10.00%) Brand Awareness
5 2 (4.00%) French Language
6 1 (2.00%) Arabic Language
6 1 (2.00%) Automotive
6 1 (2.00%) Banking
6 1 (2.00%) Electronics
6 1 (2.00%) Financial Institution
6 1 (2.00%) Manufacturing
6 1 (2.00%) Telecoms
Job Titles
1 15 (30.00%) Marketing Manager
2 13 (26.00%) Analyst
3 7 (14.00%) Web Analyst
4 4 (8.00%) Digital Project Manager
4 4 (8.00%) Marketing Analyst
4 4 (8.00%) Project Manager
4 4 (8.00%) SEO Analyst
5 3 (6.00%) Analytics Manager
5 3 (6.00%) Product Manager
6 2 (4.00%) Data Analyst
6 2 (4.00%) Digital Delivery Manager
6 2 (4.00%) Marketing Analytics Analyst
6 2 (4.00%) Marketing Analytics Data Analyst
6 2 (4.00%) Marketing Insight Analyst
6 2 (4.00%) Salesforce Analyst
6 2 (4.00%) SQL Analyst
6 2 (4.00%) Tableau Analyst
6 2 (4.00%) Technical Analyst
6 2 (4.00%) Web Manager
6 2 (4.00%) Web Project Manager
Libraries, Frameworks & Software Standards
1 3 (6.00%) HTML
2 1 (2.00%) ATL
2 1 (2.00%) COM
2 1 (2.00%) CSS
2 1 (2.00%) Hibernate
2 1 (2.00%) HTML5
2 1 (2.00%) jQuery
2 1 (2.00%) LESS
2 1 (2.00%) Spring
2 1 (2.00%) Web Services
Miscellaneous
1 10 (20.00%) User Experience
2 8 (16.00%) Analytical Skills
2 8 (16.00%) Social Media
3 5 (10.00%) Blog
4 3 (6.00%) Mobile App
5 1 (2.00%) Computer Science
5 1 (2.00%) Contactless
5 1 (2.00%) Management Information System
5 1 (2.00%) Self-Motivation
Processes & Methodologies
1 22 (44.00%) Analytics
2 20 (40.00%) Digital Marketing
3 19 (38.00%) SEO
4 9 (18.00%) B2B
4 9 (18.00%) Online Marketing
4 9 (18.00%) Web Development
5 8 (16.00%) CRM
6 7 (14.00%) Project Management
7 4 (8.00%) Agile Software Development
7 4 (8.00%) E-Commerce
8 3 (6.00%) Content Management
8 3 (6.00%) Customer Engagement
8 3 (6.00%) Market Research
8 3 (6.00%) Problem-Solving
8 3 (6.00%) Product Management
9 2 (4.00%) Content Marketing
9 2 (4.00%) Customer-Centricity
9 2 (4.00%) Integrated Marketing
9 2 (4.00%) Lead Generation
9 2 (4.00%) Multichannel Marketing
Programming Languages
1 11 (22.00%) SQL
2 1 (2.00%) JavaScript
Qualifications
1 7 (14.00%) Degree
2 2 (4.00%) DBS Check
3 1 (2.00%) Master's Degree
Quality Assurance & Compliance
1 1 (2.00%) Data Quality
Vendors
1 16 (32.00%) Google
2 9 (18.00%) Adobe
3 6 (12.00%) Microsoft
4 3 (6.00%) Salesforce.com
5 2 (4.00%) Facebook
5 2 (4.00%) Tableau
5 2 (4.00%) Twitter
6 1 (2.00%) Optimizely
6 1 (2.00%) SAP
6 1 (2.00%) Sitecore