Period
to 18 November 2017

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Strategy over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Strategy
England > London
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 586 564 574
Rank change year-on-year -22 +10 -4
Contract jobs citing Marketing Strategy 40 55 43
As % of all contract IT jobs advertised in London 0.086% 0.12% 0.091%
As % of the Processes & Methodologies category 0.099% 0.14% 0.11%
Number of daily rates quoted 21 31 31
London median daily rate £350 £400 £375
Median daily rate % change year-on-year -12.50% +6.67% +4.31%
10th Percentile £213 £213 £175
90th Percentile £525 £638 £550
England median daily rate £350 £375 £333
% change year-on-year -6.67% +12.78% -5.00%
Number of hourly rates quoted 2 2 2
London median hourly rate £28.51 £26.94 £27.25
Median hourly rate % change year-on-year +5.82% -1.14% -
10th Percentile £22.16 £20.37 £21.08
90th Percentile £36.05 £35.45 £32.03
England median hourly rate £28.51 £19.03 £14.50
% change year-on-year +49.80% +31.24% -53.97%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 40487 39001 39528
As % of all contract IT jobs advertised in London 86.99% 86.22% 83.82%
Number of daily rates quoted 29443 28001 28255
London median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +2.86%
10th Percentile £313 £305 £288
90th Percentile £670 £644 £638
England median daily rate £450 £425 £420
% change year-on-year +5.88% +1.19% +5.00%
Number of hourly rates quoted 376 404 472
London median hourly rate £22.50 £21.89 £20.00
Median hourly rate % change year-on-year +2.79% +9.45% +11.11%
10th Percentile £13.31 £12.25 £11.25
90th Percentile £52.25 £50.09 £50.00
England median hourly rate £24.00 £24.41 £22.50
% change year-on-year -1.68% +8.49% +18.42%

Marketing Strategy
Job Vacancy Trend in London

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in London.

Job vacancy trend for Marketing Strategy in London

Marketing Strategy
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Strategy in London.

Contractor daily rate trend for Marketing Strategy in London

Marketing Strategy
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Marketing Strategy in London over the 6 months to 18 November 2017.

Contractor daily rate histogram for Marketing Strategy in London

Marketing Strategy
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Strategy in London.

Contractor hourly rate trend for Marketing Strategy in London

Marketing Strategy
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Marketing Strategy in London over the 6 months to 18 November 2017.

Contractor hourly rate histogram for Marketing Strategy in London

Marketing Strategy
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the London region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +5 10 £356 -27.85% 4
West London -5 2 £188 -20.21%
South London - 1 £325 -
Marketing Strategy
England

For the 6 months to 18 November 2017, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Marketing Strategy.

1 40 (100.00%) Marketing
2 17 (42.50%) Analytics
3 13 (32.50%) Digital Marketing
4 11 (27.50%) Retail
5 8 (20.00%) Finance
5 8 (20.00%) Analytical Skills
6 7 (17.50%) Integrated Marketing
6 7 (17.50%) Data Analytics
7 6 (15.00%) Social Media
7 6 (15.00%) Stakeholder Management
7 6 (15.00%) CRM
7 6 (15.00%) E-Commerce
7 6 (15.00%) B2B
7 6 (15.00%) Agile Software Development
7 6 (15.00%) B2B Marketing
8 5 (12.50%) Matrix Organization
8 5 (12.50%) Customer-Centricity
8 5 (12.50%) Advertising
8 5 (12.50%) Google
8 5 (12.50%) Degree
8 5 (12.50%) Microsoft
8 5 (12.50%) Online Marketing
9 4 (10.00%) Data Management
9 4 (10.00%) Data Quality
9 4 (10.00%) HTML
9 4 (10.00%) ATG
9 4 (10.00%) CMS
9 4 (10.00%) Project Management
9 4 (10.00%) Pay per click
9 4 (10.00%) Actionable Insight

Marketing Strategy
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (10.00%) CMS
2 1 (2.50%) Drupal
2 1 (2.50%) SAS
2 1 (2.50%) Umbraco
2 1 (2.50%) WordPress
Applications
1 2 (5.00%) Microsoft Office
2 1 (2.50%) EViews
Business Applications
1 2 (5.00%) Social Studio
2 1 (2.50%) Eloqua
2 1 (2.50%) WebTrends
Cloud Services
1 3 (7.50%) Google Analytics
2 2 (5.00%) AdWords
3 1 (2.50%) Amazon AWS
3 1 (2.50%) npm
Communications & Networking
1 2 (5.00%) Internet
2 1 (2.50%) SMS
Database & Business Intelligence
1 1 (2.50%) Big Data
1 1 (2.50%) NoSQL
Development Applications
1 1 (2.50%) CasperJS
1 1 (2.50%) Git (software)
1 1 (2.50%) gulp
1 1 (2.50%) Jasmine
1 1 (2.50%) Mocha
1 1 (2.50%) PhantomJS
1 1 (2.50%) webpack
General
1 40 (100.00%) Marketing
2 11 (27.50%) Retail
3 8 (20.00%) Finance
4 5 (12.50%) Advertising
5 3 (7.50%) Banking
5 3 (7.50%) Telecoms
6 2 (5.00%) Games
6 2 (5.00%) Publishing
7 1 (2.50%) Billing
7 1 (2.50%) Electronics
7 1 (2.50%) Legal
7 1 (2.50%) Mandarin Language
7 1 (2.50%) Manufacturing
Job Titles
1 9 (22.50%) Marketing Manager
2 6 (15.00%) Product Manager
3 4 (10.00%) Data Scientist
4 3 (7.50%) Content Manager
4 3 (7.50%) Marketing Executive
5 2 (5.00%) Content Marketing Manager
5 2 (5.00%) Developer
5 2 (5.00%) Digital Marketing Manager
5 2 (5.00%) Digital Product Manager
5 2 (5.00%) Digital Project Manager
5 2 (5.00%) Marketing Assistant
5 2 (5.00%) Online Marketing Assistant
5 2 (5.00%) Online Marketing Manager
5 2 (5.00%) Product Marketing Manager
5 2 (5.00%) Project Manager
5 2 (5.00%) Social Media Manager
6 1 (2.50%) Category Manager
6 1 (2.50%) Digital Analytics Specialist
6 1 (2.50%) Digital Executive
6 1 (2.50%) Email Developer
Libraries, Frameworks & Software Standards
1 4 (10.00%) HTML
2 2 (5.00%) CSS
2 2 (5.00%) HTML5
2 2 (5.00%) React
3 1 (2.50%) .NET
3 1 (2.50%) AngularJS
3 1 (2.50%) ASP.NET Web API
3 1 (2.50%) CSS3
3 1 (2.50%) D3.js
3 1 (2.50%) Ember.js
3 1 (2.50%) Enzyme
3 1 (2.50%) Jest
3 1 (2.50%) jQuery
3 1 (2.50%) LAMP
3 1 (2.50%) React Native
3 1 (2.50%) Redux
3 1 (2.50%) REST
3 1 (2.50%) Sass
3 1 (2.50%) Vue (Vue.js)
Miscellaneous
1 8 (20.00%) Analytical Skills
2 6 (15.00%) Social Media
3 3 (7.50%) Blog
3 3 (7.50%) Enterprise Software
3 3 (7.50%) User Experience
4 1 (2.50%) Credit Risk
4 1 (2.50%) Fintech
4 1 (2.50%) Marketing Technology
Processes & Methodologies
1 17 (42.50%) Analytics
2 13 (32.50%) Digital Marketing
3 7 (17.50%) Data Analytics
3 7 (17.50%) Integrated Marketing
4 6 (15.00%) Agile Software Development
4 6 (15.00%) B2B
4 6 (15.00%) B2B Marketing
4 6 (15.00%) CRM
4 6 (15.00%) E-Commerce
4 6 (15.00%) Stakeholder Management
5 5 (12.50%) Customer-Centricity
5 5 (12.50%) Matrix Organization
5 5 (12.50%) Online Marketing
6 4 (10.00%) Actionable Insight
6 4 (10.00%) Content Development
6 4 (10.00%) Data Management
6 4 (10.00%) Pay per click
6 4 (10.00%) Project Management
7 3 (7.50%) Content Management
7 3 (7.50%) SEO
Programming Languages
1 2 (5.00%) JavaScript
1 2 (5.00%) SQL
2 1 (2.50%) ES6
Qualifications
1 5 (12.50%) Degree
2 1 (2.50%) Numerate Degree
Quality Assurance & Compliance
1 4 (10.00%) Data Quality
2 2 (5.00%) GDPR
Systems Management
1 2 (5.00%) TeamSite
Vendors
1 5 (12.50%) Google
1 5 (12.50%) Microsoft
2 4 (10.00%) ATG
3 2 (5.00%) Salesforce Marketing Cloud
3 2 (5.00%) Salesforce.com
4 1 (2.50%) Adobe
4 1 (2.50%) DoubleClick
4 1 (2.50%) Facebook
4 1 (2.50%) HP
4 1 (2.50%) Oracle
4 1 (2.50%) SAP