Search Engine Optimisation (SEO)
UK > UK excluding London
The table below provides summary statistics and contractor rates for jobs advertised in the UK excluding London requiring SEO skills. It covers contract job vacancies from the 6 months leading up to 31 December 2025, with comparisons to the same periods in the previous two years.
| 6 months to 31 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 374 | 316 | 370 |
| Rank change year-on-year | -58 | +54 | +82 |
| Contract jobs citing SEO | 25 | 40 | 38 |
| As % of all contract jobs in the UK excluding London | 0.14% | 0.27% | 0.20% |
| As % of the Processes & Methodologies category | 0.16% | 0.31% | 0.22% |
| Number of daily rates quoted | 7 | 14 | 23 |
| 10th Percentile | £165 | £206 | £251 |
| 25th Percentile | £194 | £333 | £281 |
| Median daily rate (50th Percentile) | £263 | £488 | £400 |
| Median % change year-on-year | -46.15% | +21.88% | - |
| 75th Percentile | £354 | £577 | £456 |
| 90th Percentile | £506 | £607 | £665 |
| UK median daily rate | £388 | £433 | £400 |
| % change year-on-year | -10.40% | +8.13% | - |
| Number of hourly rates quoted | 5 | 2 | 2 |
| 10th Percentile | £13.52 | £25.42 | £14.38 |
| 25th Percentile | £14.00 | £25.52 | £14.90 |
| Median hourly rate | £20.50 | £26.18 | £15.77 |
| Median % change year-on-year | -21.70% | +66.06% | -28.34% |
| 75th Percentile | £27.50 | £27.34 | £16.63 |
| 90th Percentile | - | £27.74 | £17.15 |
| UK median hourly rate | £22.75 | £31.00 | £26.25 |
| % change year-on-year | -26.61% | +18.10% | +9.38% |
All Process & Methodology Skills
UK excluding London
SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.
| Contract vacancies with a requirement for process or methodology skills | 15,652 | 12,774 | 16,981 |
| As % of all contract IT jobs advertised in the UK excluding London | 85.55% | 87.39% | 87.62% |
| Number of daily rates quoted | 9,590 | 7,494 | 10,922 |
| 10th Percentile | £221 | £243 | £250 |
| 25th Percentile | £375 | £381 | £400 |
| Median daily rate (50th Percentile) | £475 | £500 | £500 |
| Median % change year-on-year | -5.00% | - | - |
| 75th Percentile | £575 | £600 | £600 |
| 90th Percentile | £675 | £685 | £691 |
| UK median daily rate | £500 | £525 | £525 |
| % change year-on-year | -4.76% | - | -4.55% |
| Number of hourly rates quoted | 1,719 | 732 | 1,219 |
| 10th Percentile | £14.38 | £15.50 | £14.25 |
| 25th Percentile | £17.30 | £20.00 | £17.72 |
| Median hourly rate | £23.58 | £30.45 | £45.00 |
| Median % change year-on-year | -22.58% | -32.33% | +40.63% |
| 75th Percentile | £51.50 | £63.75 | £65.00 |
| 90th Percentile | £68.22 | £73.75 | £77.50 |
| UK median hourly rate | £25.15 | £32.50 | £44.00 |
| % change year-on-year | -22.62% | -26.14% | +25.71% |
SEO
Job Vacancy Trend in the UK excluding London
Historical trend showing the proportion of contract IT job postings citing SEO relative to all contract IT jobs advertised in the UK excluding London.
SEO
Daily Rate Trend in the UK excluding London
Contractor daily rate distribution trend for jobs in the UK excluding London citing SEO.
SEO
Daily Rate Histogram in the UK excluding London
Daily rate distribution for jobs citing SEO in the UK excluding London over the 6 months to 31 December 2025.
SEO
Hourly Rate Trend in the UK excluding London
Contractor hourly rate distribution trend for jobs in the UK excluding London citing SEO.
SEO
Hourly Rate Histogram in the UK excluding London
Hourly rate distribution of jobs citing SEO in the UK excluding London over the 6 months to 31 December 2025.
SEO
Contract Job Locations in the UK excluding London
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK excluding London region over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| North of England | -45 | 12 | £440 | -20.29% | 133 |
| Yorkshire | -36 | 11 | £518 | +9.00% | 51 |
| South East | -22 | 8 | £263 | +27.43% | 137 |
| South West | -6 | 2 | £170 | -66.42% | 55 |
| Scotland | +8 | 1 | - | - | 15 |
| East of England | -19 | 1 | - | - | 78 |
| North West | -25 | 1 | £223 | -60.50% | 71 |
| West Midlands | -32 | 1 | - | - | 45 |
| Midlands | -36 | 1 | - | - | 94 |
| SEO UK |
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SEO
Co-Occurring Skills & Capabilities in the UK excluding London by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: