Web Analytics Contracts in the UK excluding London

Web Analytics
UK > UK excluding London

The table below provides summary statistics for contract job vacancies advertised in the UK excluding London requiring Web Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Web Analytics over the 6 months leading up to 21 June 2024, comparing them to the same period in the previous two years.

6 months to
21 Jun 2024
Same period 2023 Same period 2022
Rank 392 405 480
Rank change year-on-year +13 +75 -45
Contract jobs citing Web Analytics 9 25 24
As % of all contract jobs advertised in the UK excluding London 0.042% 0.11% 0.079%
As % of the Processes & Methodologies category 0.051% 0.12% 0.088%
Number of daily rates quoted 5 17 21
10th Percentile £293 - £370
25th Percentile £413 £340 £400
Median daily rate (50th Percentile) £435 £400 £413
Median % change year-on-year +8.75% -3.03% +11.49%
75th Percentile £650 £594 £469
90th Percentile - £625 £650
UK median daily rate £450 £450 £463
% change year-on-year - -2.70% +24.16%

All Process and Methodology Skills
UK excluding London

Web Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 17,630 20,207 27,140
As % of all contract IT jobs advertised in the UK excluding London 82.67% 89.05% 89.30%
Number of daily rates quoted 10,358 13,864 18,970
10th Percentile £250 £260 £246
25th Percentile £375 £400 £400
Median daily rate (50th Percentile) £500 £500 £490
Median % change year-on-year - +2.04% +8.89%
75th Percentile £600 £600 £586
90th Percentile £688 £694 £663
UK median daily rate £525 £550 £538
% change year-on-year -4.55% +2.33% +7.50%
Number of hourly rates quoted 2,185 1,244 1,334
10th Percentile £12.50 £10.90 £12.49
25th Percentile £15.48 £15.21 £14.25
Median hourly rate £38.12 £34.90 £21.00
Median % change year-on-year +9.23% +66.18% -
75th Percentile £61.30 £63.75 £47.96
90th Percentile £72.90 £75.00 £63.60
UK median hourly rate £37.00 £35.65 £26.00
% change year-on-year +3.79% +37.12% +13.04%

Web Analytics
Job Vacancy Trend in the UK excluding London

Job postings citing Web Analytics as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Web Analytics in the UK excluding London

Web Analytics
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Web Analytics in the UK excluding London.

Daily rate trend for Web Analytics in the UK excluding London

Web Analytics
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Web Analytics in the UK excluding London over the 6 months to 21 June 2024.

Daily rate histogram for Web Analytics in the UK excluding London

Web Analytics
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Web Analytics in the UK excluding London.

Hourly rate trend for Web Analytics in the UK excluding London

Web Analytics
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the UK excluding London region over the 6 months to 21 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Scotland - 4 £330 - 1
West Midlands +13 2 £600 +2.13% 3
Midlands +12 2 £600 +2.13% 4
South East +9 2 - - 3
South West +2 1 £425 -17.07% 1
Web Analytics
UK

Web Analytics
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (33.33%) CMS
2 1 (11.11%) EPiServer
Applications
1 4 (44.44%) Microsoft Excel
Cloud Services
1 4 (44.44%) Power Platform
2 3 (33.33%) Adverity
2 3 (33.33%) GCP
2 3 (33.33%) Google Data Studio
2 3 (33.33%) Google Sheets
2 3 (33.33%) Sprout Social
3 1 (11.11%) Adobe Analytics
3 1 (11.11%) Google Tag Manager
Database & Business Intelligence
1 4 (44.44%) Power BI
1 4 (44.44%) Tableau
2 3 (33.33%) BigQuery
3 1 (11.11%) Looker
General
1 7 (77.78%) Marketing
2 6 (66.67%) Social Skills
3 5 (55.56%) Analytical Skills
4 3 (33.33%) Public Sector
5 1 (11.11%) Publishing
Job Titles
1 5 (55.56%) Analyst
2 3 (33.33%) Consultant
2 3 (33.33%) Social Media Analyst
3 2 (22.22%) E-Commerce Consultant
3 2 (22.22%) Web Consultant
4 1 (11.11%) Business Analyst
4 1 (11.11%) Cloud Consultant
4 1 (11.11%) Contracts Manager
4 1 (11.11%) Data Analyst
4 1 (11.11%) Digital Analyst
4 1 (11.11%) Junior
4 1 (11.11%) Marketing Consultant
4 1 (11.11%) Salesforce Consultant
4 1 (11.11%) Senior
4 1 (11.11%) Senior Analyst
4 1 (11.11%) Senior Business Analyst
4 1 (11.11%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (22.22%) CSS
1 2 (22.22%) HTML
1 2 (22.22%) Regular Expression
Miscellaneous
1 5 (55.56%) Social Media
2 1 (11.11%) Management Information System
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) Problem-Solving
3 4 (44.44%) Collaborative Working
4 3 (33.33%) Actionable Insight
4 3 (33.33%) Business Intelligence
4 3 (33.33%) Continuous Improvement
4 3 (33.33%) Data Analysis
4 3 (33.33%) Data Collection
4 3 (33.33%) Data Visualisation
4 3 (33.33%) Decision-Making
4 3 (33.33%) Digital Marketing
4 3 (33.33%) SEO
4 3 (33.33%) Visualisation
5 2 (22.22%) Content Strategy
5 2 (22.22%) E-Commerce
5 2 (22.22%) Marketing Strategy
5 2 (22.22%) Performance Metrics
5 2 (22.22%) Project Management
5 2 (22.22%) Strategic Thinking
5 2 (22.22%) User Stories
Programming Languages
1 3 (33.33%) SQL
2 2 (22.22%) Python
3 1 (11.11%) JavaScript
Qualifications
1 1 (11.11%) IIBA
Quality Assurance & Compliance
1 1 (11.11%) Disclosure Scotland
Vendors
1 5 (55.56%) Google
2 3 (33.33%) Brandwatch
2 3 (33.33%) Facebook
2 3 (33.33%) Hootsuite
2 3 (33.33%) Instagram
2 3 (33.33%) Twitter
2 3 (33.33%) YouTube
3 1 (11.11%) Adobe
3 1 (11.11%) Microsoft
3 1 (11.11%) Optimizely
3 1 (11.11%) Salesforce
3 1 (11.11%) Salesforce Marketing Cloud