Web Analytics Job Trends in the UK excluding London

Web Analytics
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Web Analytics skills. It covers permanent job vacancies from the 6 months leading up to 7 January 2026, with comparisons to the same periods in the previous two years.

6 months to
7 Jan 2026
Same period 2025 Same period 2024
Rank 500 548 541
Rank change year-on-year +48 -7 +73
Permanent jobs citing Web Analytics 12 21 14
As % of all permanent jobs in the UK excluding London 0.028% 0.057% 0.043%
As % of the Processes & Methodologies category 0.036% 0.065% 0.048%
Number of salaries quoted 11 9 13
10th Percentile £27,250 £33,000 £38,500
25th Percentile £28,375 £41,250 £52,500
Median annual salary (50th Percentile) £40,000 £45,000 £60,000
Median % change year-on-year -11.11% -25.00% +20.00%
75th Percentile £65,000 £59,500 -
90th Percentile £70,000 £60,100 £71,500
UK median annual salary £41,500 £44,000 £60,000
% change year-on-year -5.68% -26.67% +20.00%

All Process & Methodology Skills
UK excluding London

Web Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,392 32,378 29,303
As % of all permanent jobs advertised in the UK excluding London 78.87% 88.54% 89.15%
Number of salaries quoted 19,133 14,700 21,744
10th Percentile £27,750 £31,250 £28,500
25th Percentile £33,375 £41,250 £38,039
Median annual salary (50th Percentile) £50,000 £55,000 £52,500
Median % change year-on-year -9.09% +4.76% -4.55%
75th Percentile £65,000 £70,000 £66,778
90th Percentile £80,000 £83,750 £80,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Web Analytics
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Web Analytics relative to all permanent IT jobs advertised in the UK excluding London.

Web Analytics job vacancy trend in the UK excluding London

Web Analytics
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Web Analytics.

Salary distribution trend for jobs in the UK excluding London citing Web Analytics

Web Analytics
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Web Analytics in the UK excluding London over the 6 months to 7 January 2026.

Salary histogram for Web Analytics in the UK excluding London

Web Analytics
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK excluding London region over the 6 months to 7 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South West +14 5 £65,000 +26.83% 4
South East +26 3 £33,000 -5.71% 7
East of England +23 3 £27,500 +10.00%
Midlands - 1 £40,000 - 1
West Midlands - 1 £40,000 -
Web Analytics
UK

Web Analytics
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 4 (33.33%) Microsoft Excel
2 3 (25.00%) Photoshop
2 3 (25.00%) Spreadsheet
Business Applications
1 3 (25.00%) Shopify
Cloud Services
1 4 (33.33%) Google Analytics
2 2 (16.67%) SaaS
3 1 (8.33%) Google Ads
3 1 (8.33%) Microsoft Copilot
3 1 (8.33%) Power Platform
Database & Business Intelligence
1 1 (8.33%) Looker
1 1 (8.33%) Power BI
1 1 (8.33%) Tableau
General
1 7 (58.33%) Marketing
2 5 (41.67%) Analytical Skills
3 4 (33.33%) Retail
4 2 (16.67%) Organisational Skills
4 2 (16.67%) Social Skills
Job Titles
1 4 (33.33%) Insight Manager
2 3 (25.00%) E-Commerce Specialist
2 3 (25.00%) Junior
3 2 (16.67%) PPC Executive
4 1 (8.33%) Analyst
4 1 (8.33%) Analytics Manager
4 1 (8.33%) Business Intelligence Manager
4 1 (8.33%) Business Manager
4 1 (8.33%) Data Analyst
4 1 (8.33%) Developer
4 1 (8.33%) Digital Marketing Manager
4 1 (8.33%) Full-Stack Developer
4 1 (8.33%) Marketing Manager
4 1 (8.33%) Senior
4 1 (8.33%) Senior Developer
4 1 (8.33%) Senior Full-Stack Developer
4 1 (8.33%) Web Analytics Manager
4 1 (8.33%) Web Manager
4 1 (8.33%) Website Manager
Libraries, Frameworks & Software Standards
1 3 (25.00%) HTML
Miscellaneous
1 4 (33.33%) Self-Motivation
2 2 (16.67%) Analytical Mindset
3 1 (8.33%) Blog
3 1 (8.33%) Web Conferencing
Processes & Methodologies
1 12 (100.00%) Analytics
2 7 (58.33%) User Experience
3 6 (50.00%) Digital Marketing
4 5 (41.67%) E-Commerce
5 4 (33.33%) SEO
6 3 (25.00%) Decision-Making
6 3 (25.00%) Pay per click
6 3 (25.00%) Storytelling
7 2 (16.67%) Actionable Insight
7 2 (16.67%) B2B
7 2 (16.67%) Competitor Analysis
7 2 (16.67%) Content Development
7 2 (16.67%) Data Analytics
7 2 (16.67%) Data Visualisation
7 2 (16.67%) Multivariate Testing
7 2 (16.67%) Paid Search
7 2 (16.67%) Visualisation
8 1 (8.33%) Business Intelligence
8 1 (8.33%) Data Analysis
8 1 (8.33%) Stakeholder Management
Programming Languages
1 1 (8.33%) Python
1 1 (8.33%) SQL
Quality Assurance & Compliance
1 1 (8.33%) QA
Vendors
1 7 (58.33%) Google