Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Display Advertising skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Display Advertising over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Display Advertising
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 869 883 874
Rank change year-on-year +14 -9 -21
Contract jobs citing Display Advertising 6 13 18
As % of all contract IT jobs advertised in the UK 0.006% 0.012% 0.016%
As % of the Processes & Methodologies category 0.007% 0.015% 0.019%
Number of daily rates quoted 3 5 5
UK median daily rate £350 £230 £200
Median daily rate % change year-on-year +52.17% +15.00% -54.02%
10th Percentile £336 £230 £161
90th Percentile £368 £295 £328
UK excluding London median daily rate - £230 -
Number of hourly rates quoted 0 4 0
UK median hourly rate - £35.75 -
UK excluding London median hourly rate - £35.75 -

Display Advertising is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 85705 87976 93705
As % of all contract IT jobs advertised in the UK 84.52% 83.91% 81.76%
Number of daily rates quoted 57093 58207 60721
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £630 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2022 2335 2744
UK median hourly rate £23.32 £24.00 £22.50
Median hourly rate % change year-on-year -2.83% +6.67% +18.42%
10th Percentile £11.35 £11.32 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.00 £24.37 £23.75
% change year-on-year -1.50% +2.59% +18.75%

Display Advertising
Job Vacancy Trend

Job postings citing Display Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Display Advertising in the UK

Display Advertising
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Display Advertising.

Contractor daily rate trend for Display Advertising in the UK

Display Advertising
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Display Advertising.

Contractor hourly rate trend for Display Advertising in the UK

Display Advertising
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Display Advertising within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 6 £350 +52.17% 5
London -26 6 £350 +7.69% 3

For the 6 months to 19 November 2017, IT contractor jobs citing Display Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Display Advertising.

1 6 (100.00%) Advertising
2 5 (83.33%) Marketing
2 5 (83.33%) Social Media
3 4 (66.67%) Online Marketing
3 4 (66.67%) Analytical Skills
4 3 (50.00%) Marketing Strategy
4 3 (50.00%) Digital Marketing
5 2 (33.33%) Pay per click
5 2 (33.33%) Email Marketing
5 2 (33.33%) Business Intelligence
5 2 (33.33%) Blog
5 2 (33.33%) Stakeholder Management
5 2 (33.33%) Retail
5 2 (33.33%) Customer Insight
5 2 (33.33%) Data Analytics
5 2 (33.33%) Analytics
5 2 (33.33%) Continuous Improvement
5 2 (33.33%) Affiliate Marketing
5 2 (33.33%) Affiliate Network
5 2 (33.33%) Collaborative Working
6 1 (16.67%) AdWords
6 1 (16.67%) Billing
6 1 (16.67%) DoubleClick
6 1 (16.67%) Degree
6 1 (16.67%) French Language
6 1 (16.67%) German Language
6 1 (16.67%) Italian Language
6 1 (16.67%) Spanish Language
6 1 (16.67%) Use Case
6 1 (16.67%) Internet

Display Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (16.67%) AdWords
Communications & Networking
1 1 (16.67%) Internet
General
1 6 (100.00%) Advertising
2 5 (83.33%) Marketing
3 2 (33.33%) Retail
4 1 (16.67%) Billing
4 1 (16.67%) French Language
4 1 (16.67%) German Language
4 1 (16.67%) Italian Language
4 1 (16.67%) Spanish Language
Job Titles
1 2 (33.33%) Digital Executive
1 2 (33.33%) Digital Marketing Executive
1 2 (33.33%) Marketing Executive
1 2 (33.33%) PPC Executive
2 1 (16.67%) Email Executive
2 1 (16.67%) Email Marketing Executive
Miscellaneous
1 5 (83.33%) Social Media
2 4 (66.67%) Analytical Skills
3 2 (33.33%) Blog
4 1 (16.67%) Management Information System
Processes & Methodologies
1 4 (66.67%) Online Marketing
2 3 (50.00%) Digital Marketing
2 3 (50.00%) Marketing Strategy
3 2 (33.33%) Affiliate Marketing
3 2 (33.33%) Affiliate Network
3 2 (33.33%) Analytics
3 2 (33.33%) Business Intelligence
3 2 (33.33%) Collaborative Working
3 2 (33.33%) Continuous Improvement
3 2 (33.33%) Customer Insight
3 2 (33.33%) Data Analytics
3 2 (33.33%) Email Marketing
3 2 (33.33%) Pay per click
3 2 (33.33%) Stakeholder Management
4 1 (16.67%) Product Management
4 1 (16.67%) Use Case
Qualifications
1 1 (16.67%) Degree
Vendors
1 1 (16.67%) DoubleClick