Programmatic Advertising
UK
The following table provides summary statistics for contract job vacancies with a requirement for Programmatic Advertising skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Programmatic Advertising over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 25 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | - | 720 | 830 |
| Rank change year-on-year | - | +110 | - |
| Contract jobs citing Programmatic Advertising | 0 | 2 | 1 |
| As % of all contract jobs advertised in the UK | - | 0.003% | 0.001% |
| As % of the Processes & Methodologies category | - | 0.004% | 0.001% |
| Number of daily rates quoted | 0 | 2 | 1 |
| Median daily rate (50th Percentile) | - | £325 | £340 |
| Median % change year-on-year | - | -4.41% | - |
| UK excluding London median daily rate | - | £325 | £340 |
| % change year-on-year | - | -4.41% | - |
All Process and Methodology Skills
UK
Programmatic Advertising is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.
| Contract vacancies with a requirement for process or methodology skills | 37,653 | 53,977 | 80,244 |
| As % of all contract IT jobs advertised in the UK | 86.28% | 89.91% | 90.57% |
| Number of daily rates quoted | 24,313 | 37,392 | 56,301 |
| 10th Percentile | £300 | £325 | £340 |
| 25th Percentile | £413 | £438 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £525 |
| Median % change year-on-year | -4.55% | +4.76% | +8.25% |
| 75th Percentile | £638 | £650 | £638 |
| 90th Percentile | £750 | £750 | £738 |
| UK excluding London median daily rate | £500 | £500 | £475 |
| % change year-on-year | - | +5.26% | +9.83% |
| Number of hourly rates quoted | 2,429 | 1,779 | 1,937 |
| 10th Percentile | £12.75 | £11.00 | £12.50 |
| 25th Percentile | £16.00 | £16.54 | £15.25 |
| Median hourly rate | £35.00 | £37.50 | £25.00 |
| Median % change year-on-year | -6.67% | +50.00% | - |
| 75th Percentile | £59.44 | £65.00 | £49.25 |
| 90th Percentile | £72.50 | £75.00 | £63.75 |
| UK excluding London median hourly rate | £35.98 | £35.90 | £20.00 |
| % change year-on-year | +0.21% | +79.50% | -8.09% |
Programmatic Advertising
Job Vacancy Trend
Job postings citing Programmatic Advertising as a proportion of all IT jobs advertised.
Programmatic Advertising
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Programmatic Advertising.